1、SAP?SAP 2008/Page 2SAP?SAP?60%?SAP?SAP?1972?2007?SAP?103?10?5?SAP?10?SAP?10?9?SAP?SAP?SAP?“?”?SAP?ERP?SAP?SAP 2008/Page 3SAP?15?SAP?29?SUV?9?4?SAP?SAP 2008/Page 4?SAP?(?)(?)(?)(?)199420062005200720082002200120032004199819971999200019961995(?)(?)(?)(?)(?)(?)(?)(?)?12?(?)(?)(?)(?)(PSA?)(?)(?)(?)(?)?9?2、4?SAP 2008/Page 5?SAP?(?)20012007200820052006200320042002(?)(?)(?)(?)(?)(?)(?)(?)(?)(?)(?)(?*)(?)(?)(?)?7?10?(?)SAP 2008/Page 6?26?ERP?19?SAP2007?J.D.Power ARA?ERP?62.5%62.5%27.8%27.8%16.7%16.7%6.4%6.4%2.1%2.1%1.2%1.2%SAP 2008/Page 7?SAP?PurchasingSupplyNetworkCollaborationSupplyNetworkCollaboration3、3PL3PLCRMOpportunityManagementOpportunityManagementR&DManufacturingSalesServiceERPConceptDesignConceptDesignProjectManagementProjectManagementECMECMCADEBOMEBOMSDSDDealer PortalDealer PortalMRPMRPFDSFDSDBMDBMSequencingSequencingMESMESJDS/JIT Call/Summ.JIT CallJDS/JIT Call/Summ.JIT CallIn-houseManuf.p4、lanIn-houseManuf.planSupply to LineSupply to LineDemandManagementDemandManagementFinishedVehicleTransportationFinishedVehicleTransportationCustomer/VehicleLifecycleManagementCustomer/VehicleLifecycleManagementCustomerInteractionCenterCustomerInteractionCenterMarketingCampaignMarketingCampaignWarrant5、y&RecallWarranty&RecallService PartsPlanningService PartsPlanningService PartsLogisticsService PartsLogisticsInboundLogisticsInboundLogisticsCorporateFinanceCorporateFinanceFI/COFI/COQMQMBIBIEAMEAMEnterpriseStrategyEnterpriseStrategyHRHRService PartsOrderingService PartsOrderingSourcingSupplierRelat6、ionshipManagementSupplierRelationshipManagementVehicle OrderManagementVehicle OrderManagementMMMM SAP 2008/Page 8?SAP?PurchasingSupplyNetworkCollaborationSupplyNetworkCollaboration3PL3PLCRMOpportunityManagementOpportunityManagementR&DManufacturingSalesServiceERPConceptDesignConceptDesignProjectManag7、ementProjectManagementECMECMCADEBOMEBOMSDSDDealer PortalDealer PortalMRPMRPFDSFDSDBMDBMSequencingSequencingMESMESJDS/JIT Call/Summ.JIT CallJDS/JIT Call/Summ.JIT CallIn-houseManuf.planIn-houseManuf.planSupply to LineSupply to LineDemandManagementDemandManagementFinishedVehicleTransportationFinishedVe8、hicleTransportationCustomer/VehicleLifecycleManagementCustomer/VehicleLifecycleManagementCustomerInteractionCenterCustomerInteractionCenterMarketingCampaignMarketingCampaignWarranty&RecallWarranty&RecallService PartsPlanningService PartsPlanningService PartsLogisticsService PartsLogisticsInboundLogi9、sticsInboundLogisticsCorporateFinanceCorporateFinanceFI/COFI/COQMQMBIBIEAMEAMEnterpriseStrategyEnterpriseStrategyHRHRService PartsOrderingService PartsOrderingSourcingSupplierRelationshipManagementSupplierRelationshipManagementVehicle OrderManagementVehicle OrderManagementMMMMSAP?JIT,JIS?/?(3PL)?SAP10、?OEMs&SuppliersDealer Network&CustomersProcurementSales&DistributionServiceSales&MarketingBrand and Customer ManagementVehicle Lifecycle ManagementChannel ManagementLeasingVehicle ManagementVehicle Planning&ForecastingOrder-to-DeliveryService Parts ManagementService Parts PlanningService Parts Execu11、tionCustomer ServiceInteraction CenterImporter Service OperationsWarranty ManagementFleet Management&RentalEnterprise Management&SupportAnalyticsFinancialsHuman Capital ManagementCorporate ServicesOperations SupportDealer Business ManagementVehicle Sales and AdministrationVehicle and Customer Servic12、eParts ManagementVehicle Sales and AdministrationVehicle ServiceCustomer Management?Suppliers&PartnersCustomer&ChannelsEngineeringProcurementManufacturingSales&DistributionCustomer ServiceOEM Relationship ManagementCollaborative EngineeringKey Account ManagementTime-to-MarketNew Product Development&13、IntroductionLife-Cycle Data ManagementSupplier CollaborationStrategic SourcingOperational Procurement&Inbound LogisticsMake-to-Order/Make-to-StockSupply to LineManufacturingOutbound LogisticsEnterprise Asset ManagementSales Order ManagementDemand&Order SchedulingOrder Execution&Receipt SettlementCus14、tomer ServiceWarranty ManagementService Parts PlanningService Parts ExecutionEnterprise Management&SupportAnalyticsFinancialsHuman Capital ManagementCorporate ServicesOperations Support?Suppliers&PartnersCustomers&ChannelsEngineeringProcurementManufacturingSales&DistributionCustomer ServiceTime-to-M15、arketNew Product Development&IntroductionLife-Cycle Data ManagementSupplier CollaborationStrategic SourcingOperational Procurement&Inbound LogisticsBuild-to-OrderSupply to LineManufacturingEnterprise Asset ManagementSales&MarketingBrand&Customer ManagementVehicle Lifecycle ManagementVehicle Planning&ForecastingOrder-to-DeliveryCustomer ServiceWarranty ManagementInteraction CenterService Parts PlanningService Parts ExecutionEnterprise Management&SupportAnalyticsFinancialsHuman Capital ManagementCorporate ServicesOperations SupportSAP?/?SAP?SAP 2007/Page 13Thank you!