1、苏宁上海南虹桥综合体项目概念设计Suning Shanghai South Hongqiao Mixed-Use Concept Design 2020项目背景BACKGROUND设计愿景VISION案例研究CASE STUDIES总体方案DESIGN SCHEMES1234目 录CONTENT项 目 背 景BACKGROUND1Suning Shanghai South Hongqiao High-Rise Project我们的愿景.“三新三创国际基地”全方位办公空间 企业形象打造城市空间塑造生活与工作交错新姿态 新功能 新标杆 创新 创意 创业FLEXIBLE&DIVERSE OFFICE2、 SPACE CREATE ENTERPRISE BRANDING PLACE MAKINGLIVE WORK AND PLAYOUR VISION.Suning Shanghai South Hongqiao High-Rise Project产 产城融合人 开放社区绿 绿化渗透城 功能复合文 开放社区一座开放共享的魅力城区上海样板工 作 圈生 活 圈产城人文绿 开放小街区 社区生活圈Model of ShanghaiAn Open and Shared Charming CityAN URBAN OASIS WALKABLE BLOCKSCOMMUNITY Work Circle Open3、 CommunityIndustry-City IntegrationGreen InfiltrationFunctional CompositionOpen CommunityLife Circle PeopleIndustry Green City Culture区域城市定位POSITIONINGUrban Master Plan of Shanghai（2017-2035）Hongqiao Main City Area(Minhang Part)Central City(Minhang Part)Minhang Main City AreaPujiang New TownSITE区域用地4、规划LANDUSE基地 SITE1356891213142410117序号名称1阿里、联通二总部2规划学校区域3腾讯电竞中心及配套商业4规划学校区域5规划租赁用房6规划会议中心8首创住宅用地9COSTCO会员店10虹桥观邸11融信绿地国际12中骏公寓13医学园区14国际学校区SITENameNo.Headoffice of Ali and UnicomPlanning school areaTencent&supporting Commercial partPlanning school areaPlanning house rentalPlanning conference centerIn5、itiation of Residential LandCOSTCOHongqiao MansionRongxin GreenlandZhongjun ApartmentMedical ZoneInternational Schools Area区域交通资源TRAFFIC ANALYSIS北青公路地铁13号线沪常高速京沪高速崧泽大道沪渝高速外环高速地铁25号线沈海高速MMMM华新镇虹桥商务区主功能区虹桥机场嘉定区JIADING DISTRICTCHANGNING DISTRICTPUTUO DISTRICTQINGPU DISTRICT青浦区普陀区长宁区市中心方向闵行主城区方向青浦方向昆山方向6、嘉定方向虹桥镇SITEMain Functional Area of Hongqiao Business DistrictHongqiao Airport City Center DirectionMetroMetro区域景观资源LANDSCAPE ANALYSIS基地 SITE城市景观规划地铁线路基地东侧和南侧紧临城市景观绿化带，东侧是规划的彩虹湖公园，南侧与纪翟浦河滨相接，景观资源丰富。Urban LandscapePlanning of Metro Lines区域商业竞品REGIONAL COMPETING COMMERCIAL DEVELOPMENTS新华联购物中心龙湖虹桥天街万达广场7、（江桥店）3KM5KM8KM北青公路沈海高速嘉闵高架路万科天空之城万达广场（江桥店）龙湖虹桥天街新华联购物中心丰尚国际广场虹桥天地购物中心SITE区域内没有品质较好的购物中心。基地附近商场多数位于虹桥国际机场周围。Wanda Plaza Fengshang Plaza Shopping Mall Vanke ResidenceShopping Mall Hualian Shopping MallHongqiao Longhu Tianjie Wanda Plaza区域办公竞品REGIONAL COMPETING OFFICE DEVELOPMENTS目前基地附近的办公写字楼多为新建，集中分布于8、北青公路南北侧。地块距离虹桥商务区约5公里。编号名称距离地块（km）体量（）1大自然虹桥中心（在建）1.4700002融信绿地国际1.8920653旭华商务广场1.4960844永迪商务大厦1.5/5绿地旭辉E天地(自持公寓)2.7100006E通世界3.3840007华泰中心4.71500008E通世界(华新园)5.82700003KM5KM8KM北青公路沈海高速嘉闵高架路虹桥商务区12345678SITEHongqiao Business ParkNo.NameDistanceVolumeNature Hongqiao CenterRongxin Greenland Internation9、Xuhua Business PlazaYongdi Business BuildingGreenbelt Xuhui E Tiandi(Self-owned Apartment)E-to-World Huatai CenterE-to-World(Huaxin Park)区域住宅竞品REGIONAL COMPETING RESIDENTIAL DEVELOPMENTS南虹桥核心区常驻人口规划15万人。基地周边目前没有在售新住宅。编号名称开盘时间（年）户数售价(元）1景雅苑2011720357192西郊九韵城景平苑20101176354483西郊九韵城20042460406514九方家园20010、2795393455西郊林茵湖畔东区别墅2006153451926万科兰乔圣菲别墅20051290814027金臣汇别墅201641616718西郊庄园别墅20053001100873KM5KM8KM北青公路沈海高速嘉闵高架路21345678SITE King Nga CourtWest Suburb Jiuyun CityWest Suburb Jiuyun City Jingping Garden Jiufang GardenWest Suburb East Distinct Villa by Linyin LakeVilla Santa Fe Vancolanjo Jinchenhui 11、VillaWest Suburb Manor VillaNameNo.Opening Timehouseholds Price城市公园彩虹湖城市公园VIEW TO CITY城市景观彩虹湖景观VIEW TO RAINBOW LAKE城市公园景观VIEW TO CITY PARK城市公园景观VIEW TO CITY PARK01020304050607SITE主要商业展示面MAIN COMMERCIAL DISPLAY主要商业展示面MAIN COMMERCIAL DISPLAY01020304050607SITE基地城市资源SITE ATTRIBUTES基地景观资源SITE VIEWS基地东南面紧12、邻规划城市公园，具有优秀的景观视野。The southeast of the site is close to the planned urban park,which has excellent land-scape vision.基地紧邻城市主干道，整个区块为南虹桥核心区。联友路为主要商业展示面。The site is adjacent to the main road of the city,and the opposite side of the road is the planned commercial land.The west side of the site is the m13、ain commercial exhibition.基地商业价值展示面POTENTIAL COMMERCIAL DISPLAY FRONTAGE基地条件分析SITE CONDITION联友路朱建璐 ZHUJIAN ROAD纪宏路 JIHONG ROAD城市公园彩虹湖城市公园地铁站01020304050607地铁25号线地铁13号线MSITE联友路朱建璐 ZHUJIAN ROAD纪宏路 JIHONG ROAD城市公园彩虹湖城市公园01020304050607SITE基地交通分析SITE TRAFFIC ANALYSIS基地人流分析SITE PEDESTRIAN CIRCULATION ANALY14、SIS基地紧邻城市主干道，南侧为两条规划地铁线路的地铁交汇站。未来地块周围交通便利，可达性强。The two side from northwest of the site is the main road of the city,and the south corner is the subway station with two planned Metro lines.In the future,the traffic around the site will be convenient and accessible.目前地块主要靠城市道路导入人流。未来地铁修通，地块西侧商业完工，地块东南15、侧城市公园完工，COSTCO卖场开业后将会为地块带来大量人流。Currently,the land mainly relies on urban roads to lead into the flow of people.In the future,metro construction will be completed,commercial construction will be completed on the west side of the plot,and urban parks on the southeast side of the plot will be completed16、.After the opening of COSTCO stores,a large number of people will be brought to the plot.现状总结：1.区位定位：基地位于南虹桥板块最核心位置，7块商业办公用地形成了南虹桥CBD。2.可达性分析：联友路和纪宏路两条主要车行道路联系虹桥主城区；地铁13号线25号线位于联友路和纪宏路交界口。3.城市景观资源：基地右侧是城市公园，有良好的景观资源。4.周边现有商业如虹桥天地中心，龙湖天街等距离基地较远，地块缺乏高品质配套商业。基地条件梳理SITE ANALYSIS01020304050607SITESummary17、 of the existing site:1.Site Location:The site is situated at the core of South Hongqiao Plate,which forms the South Hongqiao CBD,with three commercial sites on the opposite side.2.Accessibility Analysis:Lianyou Road and Jihong Road are two main traffic roads connecting the main urban area of Hongqi18、ao.Metro Line 13 and Line 25 are located at the junction of Lianyou Road and Jihong Road.3.Urban Landscape elements:An urban park is situated along the eastern edge of the site.4.Surrounding Existing Commercial Developments:The site currently lacks high-quality supporting commercial developments.Hon19、gqiao Tiandi Center and Longhu Tianjie are located at a considerable distance from the site.设 计 愿 景VISION2Suning Shanghai South Hongqiao High-Rise Project纽约New York 曼哈顿湾区综合性开发城市地标Manhattan Bay AreaComprehensive developmentUrban landmarksSuning Shanghai South Hongqiao High-Rise Project伦敦London 金丝雀码头金20、融区金融街区整合再生滨水商业办公综合体Canary Wharf financial districtFinancial District Integration and RenewalWaterfront Commercial Office ComplexSuning Shanghai South Hongqiao High-Rise Project东京Tokyo 港区商务区错落的城市天际线连续的商业界面Port Business DistrictScattered urban skylineContinuous business interfaceSuning Shanghai South 21、Hongqiao High-Rise Project旧金山San Francisco 市中心金融区交通枢纽综合体连续的空中步行线Downtown financial districtTransportation hub complexContinuous air walkwaysSuning Shanghai South Hongqiao High-Rise Project金融物流地产文创投资科技零售苏宁易购体育苏宁汽车苏宁极物苏宁红孩子苏宁体育苏鲜生一体、两翼、三云、多端Suning Shanghai South Hongqiao High-Rise Project虹桥新标杆LANDMARK22、OFHONGQIAOTRIO HEADQUARTERSONE CENTERMULTI FUNCTIONMIXED-USEURBAN COMPLEX三总部一中心全产品供给城市综合体项 目 定 位苏 宁国际化 管 理 总 部 基 地PROJECT POSITIONNEW三总部一中心3 HEADQUARTERS1 CENTER苏宁科技研发中心苏宁金融总部苏宁国际总部苏宁投资总部SUNING TECH R&D CENTERSUNING FINANCIALHEADQUARTERSUNING INTERNATIONAL HEADQUARTERSUNING INVESTMENT HEADQUARTER城市综23、合体URBANCOMPLEX高品质五星级酒店高端科技住宅全业态轻奢购物中心项目总投资预计超百亿上千个就业岗位FIVE-STAR HOTEL&HIGH-TECH RESIDENCEFULL-SERVICE LIGHT LUXURYSHOPPING CENTER 10 BILLION RMB INVESTMENT 3000 EMPLOYMENT OPPORTUNITIES全产品供给居住生活商务办公休闲娱乐品质消费Multi-function Mixed-UseLIVINGBUSINESS WORKENTERTAINMENTSHOPPING案 例 研 究CASE STUDIES3Suning Sha24、nghai South Hongqiao High-Rise Project中 信 金 融 中 心CITIC FINANCIAL CENTER目前，中信金融中心正在建设两座标志性的、具有结构表现力的塔楼，融合了世界上最先进的工程设计方法。该项目位于深圳湾超级总部区，拥有无与伦比的滨水公园和快速交通。该中心的设计旨在通过发展新的市民、社会和娱乐联系，形成公共活动的联系。Currently under construction,CITIC Financial Center cre-ates two iconic,structurally expressive towers that incorpo25、-rate the worlds most advanced engineering approaches to design.The design of the Center aspires to form a nexus of public activity by developing new civic,social,and recre-ational connections.Suning Shanghai South Hongqiao High-Rise Project哈德 逊 港 湾Hudson Yards哈德逊庭院的计划不仅仅是建造高楼或砖瓦;它是关于创造动态空间，供居民和工人使用26、和享受，并为来自城市、地区和世界各地的游客提供一个著名的目的地。哈德逊庭院是一个独特的社区，以世界领先的可持续性、经济适用房和多样的建筑风格为特色。街道两旁是商店、餐馆、画廊、艺术和文化。The plan for Hudson Yards is not just about erecting tall buildings or bricks and mortar;it is about creating dynamic spaces to be used and enjoyed by residents and workers,and a celebrated destination for 27、visitors from across the City,the region and the world.Hudson Yards is a distinctive community characterized by world-leading sustainability,affordable housing,and diverse architectural styles.Suning Shanghai South Hongqiao High-Rise Project美 国 第 一 资 本 投 资 集团总部大厦Capital One HeadquartersCapital One新总28、部位于弗吉尼亚州未建制社区泰森斯角，是该地区公交导向总体规划的中心，该规划旨在实现泰森斯角从城郊欠发展地区向活力都市转变。这个占地10.52公顷的城镇区域将以公共交通、自行车和行人路网为中心，通过一系列公园、城市广场、零售走廊以及住宅和办公综合用途街区。Capital Ones new headquarters in Tysons Corner,an unincorporated Virginia neighborhood,is at the center of a transit-oriented master plan to transform Tysons Corner from a l29、ess developed suburb into a vibrant metropolis.Suning Shanghai South Hongqiao High-Rise Project旧 金 山 跨 湾 转 运 站SAN FRANCISCO TRANSBAY TERMINAL业态：办公、商业、铁路车站、公交车站、“高线”公园TRANSBAY 项目集中了TOD、高线公园、老城更新、站城一体化等一系列时尚理念。其中总部大楼326m,交通枢纽地上三层、地下两层达440m。The Transbay Transit Center Project is a visionary transportat30、ion and housing project that transforms downtown San Francisco and the San Francisco Bay Areas regional transportation system by creating a“Grand Central Station of the West”.总 体 方 案DESIGN SCHEMES4Cloud RIVERCITY云河水城F i v e K e y D e s i g n S t r a t e g i e sT o C r e a t e a N e w H e a r t f o r31、 H o n g Q i a oECOLOGYHEALTHCULTUREFASHIONTECHOLOGYu u概念分析CONCEPT ANALYSIS1.基地周围水域资源丰富，水流入基地内部形成基地的基因；3.水流从天而降，形成云河;2.河流挤出形成高塔。塔楼围绕在联友路和纪宏路十字路口形成“城市之心”；4.滨水空间向基地内辐射，形成广场，公园等空间，整个项目包含两街快街，慢街；三轴 城市之轴，景观轴和绿轴。概念分析CONCEPT ANALYSIS原始规划指标方案修改指标Original Planning ConditionsModified Planning Conditions方案指标DE32、VELOPMENT TARGET8.306.335.188.28用地面积7098m27930m2用地面积19644m2新增面积1246m2地块1地块2地块3地块4地块5地块6地块7计容面积()9.19万10.5万6.4万8.0万5.0万7.3万4.4万合计()50.79万地块1地块2地块3地块4地块5地块6地块7计容面积()5.85万5.88万6.4万8.0万5.0万16.3万13万合计()60.43万总平面图MASTER PLAN品质豪宅总部办公 100000 酒店 40000 商业 15000 商业 130000 m2地下面积 20000 m2 1地块5地块6地块7地块2地块3地块4地块办33、公+配套商业办公+配套商业办公办公+配套商业办公+配套商业+酒店生活mall办公 44800 商业 5100 办公 48000 商业 10500 办公 58800 办公 30400 商业 36450 住宅 78500 商业 1500 18F3F3F3F19F24F29F46F37F7F8F28F18F18F17F17F15F13F12F16F15F14F2F规划结构PLANNING STRUCTURE建立三轴两街两核心的规划结构，沿城市主干道打造嗨街，以商业办公酒店综合业态为主；沿水岸打造城市绿道，以商务休闲居住为主。交通分析VEHICLE CIRCULATION机动车出入口 Site Ent34、rance商业落客 Retail Drop Off办公落客 Office Drop Off酒店落客 Hotel Drop Off车行流线 Vehicle Circulation功能分析PROGRAMS商业130000m2(含与6地块连接商业面积)地下面积20000m27地块生活mall住宅78500m2商业1500m24地块品质豪宅总部办公100000m2酒店36000 m2公寓11880m2商业15000m26地块办公+配套商业+酒店+公寓公寓办公商业住宅酒店公共空间意向PUBLIC SPACE DESIGN INTENTWater Town COMMERCIAL STREET水街商业WAT35、ER TOWN江南水乡FALLS SQAURE瀑布广场LIGHT CURTAIN光幕WATER FLOW ATRIUM水韵中庭DINNER IN THE SKY云端餐厅公共空间意向PUBLIC SPACE DESIGN INTENTCITY RETREAT CORNER城市逸角CELEBRATION PLAZA庆典广场YUNHE VALLEY云河谷ENERGY VALLEY活力谷INNOVATION VALLEY创意谷CONTEMPLATIVE GARDEN静谧花园O P T I O N I造 型 方 案 一效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGSO P T I O N I I造 型 方 案 二效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS谢 谢THANKS