1、Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.江记农庄规划设计方案JOYBO FARM PLANNING DESIGN SCHEMATIC STAGE REPORT Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.1.离主城区较远，交通不便 2.无旅游景区开发及农业开发经验，市场认同度低 3.区域2、内部分农户民居占据重要景观节点位置，不利于景观打造 4.周边无重要景区节点，难以形成联动效应 1.市面农业综合体项目繁多，竞争日益激烈 2.酒类产品及品牌属于特殊市场，面向大众市场存在先天性的障碍 1.品牌知名度高，品牌形象明确 2.地势较为平缓且有水系通过，易于项目打造，开发难度相对较低 3.现场土壤条件较好，易于种植和农业项目开展 1.周末经济及自驾出游人群急剧增长，市场空间巨大 2.江津区域除四面山景区以外尚未形成其他知名旅游 景点或旅游目的地优势(Strength)机遇（Opportunity）劣势(Weakness）突出品牌形象精准定位细分市场打造目的性旅游消费产品以满足企业自身功能3、性为起点带动引导大众消费市场，增加收益，分散风险威胁（Threat）SWOT 分析Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.需求分析：私人会谈及商务洽谈、餐饮接待、参观体验、短期住宿及接待 高端/政府客户：私密性 企业活动/聚会：开放性 自然与建筑：共享性 企业实力展现：品质性 自然舒适的户外乡村体验 贴心、周到的接待服务 纯天然、高品质的企业私人会所 有创意、有格调的参观体验企业接待商务会晤观光体验休闲运动 目标客群 企业客户（经销商）、4、友好企业 兄弟单位、政府参观、私人伙伴 市场定位 有格调、有创意的企业乡村俱乐部 功能定位 参观接待，产品文化展示，旅游体验Market Analysis 市场分析Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.餐饮接待商务洽谈考察团建创意运动游览体验滨水休闲特色民宿高粱种植高粱文化油菜花田农业研发商务接待休闲旅游农业体验一期完成一期小规模，后期拓展一期小规模，后期拓展123Industry Development 产业发展Joybo Farm 5、Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.大田种植高粱地暴走企业团建咖啡休闲五彩花镜花艺加工朋友聚会艺术衍生品雕塑装置蔬菜知识环婚宴拍摄农副产品山顶观景平台终年花香鲜榨蔬果汁农科展览田间音乐节民宿酒店四季轮回大地艺术节有机餐食露天电影篝火烧烤乡野骑行会议论坛大树孤植河岸漫步儿童生日趴体品酒实验室四季观赏五感体验消费停留昼夜活动Content Planning 内容策划Joybo Farm Schematic Design Report|江记农庄-方案设计文本Co6、pyright of all works released by WT Architects Ltd.“释放天性的乡村俱乐部”Project Positioning 项目定位Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Masterplan Range 规划范围核心体验区大田拓展区大田拓展区大田拓展区大田拓展区Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works7、 released by WT Architects Ltd.ZONE 1ZONE 2Project Zoning 项目分区 ZONE 3ZONE 4ZONE 6ZONE 5ZONE 7ZONE 8TYPE ATYPE ATYPE AZONE 9TYPE BTYPE BTYPE BTYPE BZONE 1 入口接待区ZONE 2 农科展示区ZONE 3 蜗牛菜园区ZONE 4 五谷民宿区ZONE 5 食堂湿地区ZONE 6 大院竹林区ZONE 7 花镜运动区ZONE 8 大田体验区ZONE 9 仓储配套区TYPE A 大田观赏区TYPE B 保留林地区Joybo Farm Schematic 8、Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Vehicle Circulation 机动车动线 Tourist Entry游客出入口Car Park停车场Hotel Drop Off民宿落客区Villa Entry大院入口Equitement Road设施设备道路Villa Side Entry大院次入口Future Entry待建入口Electric Car Bridge电瓶车桥Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyri9、ght of all works released by WT Architects Ltd.Electric Cars Circulation 电瓶车环线 Main Station始末站Hotel Station民宿站Snail Station蜗牛站Canteen Station食堂站Riverside Station滨水站Garden Station花园站Hill Station山丘站Villa Road大院专线Sports Station球场站Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works rele10、ased by WT Architects Ltd.Tourist Circulation 游客动线 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Fire Fighting Circulation 消防动线 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Architecture Index 建11、筑索引MCBFS1S2E1E2E3E4E5E6E7E8E9E10M 高粱研究所S1 纪念品店S2 食品超市B 五谷民宿C 乡村食堂F 小白花房E 专家大院T 卫生间T1T2Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.高粱研究所Respect AgricultureJoybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Archite12、cts Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic D13、esign Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works release14、d by WT Architects Ltd.乡村食堂Contrast between Wild and LuxuryJoybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 乡村食堂Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Countryside Canteen15、 乡村食堂Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 乡村食堂Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Countryside Canteen 乡村食堂Joybo Farm Schematic Design Report|江记农庄-方案设计文本Cop16、yright of all works released by WT Architects Ltd.Countryside Canteen 乡村食堂Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.五谷民宿Why do we need electricity?Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects L17、td.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyrigh18、t of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm S19、chematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.ZONE 1ZONE 2Landscape Zoning 景观分区 ZONE 3ZONE 4ZONE 6ZONE 5ZONE 7ZONE 8TYPE ATYPE ATYPE AZONE 9TYPE BTYPE BTYPE BSURPRISEZONE 1 入口接待区STUDYZONE 2 农科展示区SLOWZONE 3 蜗牛菜园区STAYZONE 4 五谷民宿区COMFORTABLEZONE 6 大院竹林区CALMZONE 20、7 花镜运动区EXCITINGZONE 7 花镜运动区FUNZONE 8 大田体验区花瓣农田4-1 民宿入口4-2 民宿牌4-3 民宿次入口4-4 荷花池4-5 小树林4-6 田间院坝4-7 玫瑰花园4-8 民宿围墙圆环高粱地2-1 入口步道2-2 水泥通道2-3 研究所牌2-4 乔木孤植2-5 高粱步道2-6 小胖稻草人2-7 蓝花楹平台2-8 滨水栈道2-9 入口花园2-10 屋顶种植蜗牛菜园3-1 飘香树环3-2 螺旋菜地3-3 滨水码头3-4 蔬菜榨汁车3-5 菜园牌大田体验8-1 体验区名牌8-2 热气球观景塔8-3 山顶草坪8-4 野餐桌8-5 蹦床观景台8-6 草坡滑梯8-7 秋21、千跷跷板8-8 田间音乐节四季5-1 食堂牌5-2 村口大树5-3 小白井5-4 木贼水池5-5 春季花架5-6 草坪湿地5-7 篝火坑5-8 栾树平台5-9 屋顶花园小白花园7-1 花园牌7-2 小白花镜7-3 圆形篮球场7-4 方形足球场农庄接待1-1 农庄名牌1-2 芭蕉门房1-3 绿色停车坝1-4 芦苇拖拉机1-5 一亩三分地1-6 观景平台竹林果园6-1 大院名牌6-2 竹林步道6-3 入口果树6-4 中庭景观6-5 观景平台Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by22、 WT Architects Ltd.Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Landscape Structure 景观结构 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.1-3 Green Car Park 绿色停车场Joybo Farm Schematic Design Report23、|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.1-3 Green Car Park 绿色停车场Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.2-1 Entrance Walk 入口步道Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Archit24、ects Ltd.2-1 Entrance Walk 入口步道Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.2-5 Sorghum Walkway 高粱步道Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.2-6 Head of Straw Man 稻草人头Joybo Farm Schematic 25、Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.3-3 Sprial Vegetable Field 螺旋菜地Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.3-3 Sprial Vegetable Field 螺旋菜地Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of al26、l works released by WT Architects Ltd.4-4 Lotus Lake 荷花池 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.5-7 Fireplace 篝火坑Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.7-1 Joybo Herbaceous Border 27、小白花镜 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.7-1 Joybo Herbaceous Border 小白花镜 Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-28、方案设计文本Copyright of all works released by WT Architects Ltd.Sorghum Laboratory 高粱研究所Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Expert Compounds 专家大院Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Expert Compounds 专家大院Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.Cereal B&B 五谷民宿Joybo Farm Schematic Design Report|江记农庄-方案设计文本Copyright of all works released by WT Architects Ltd.江记农庄规划设计方案JOYBO FARM PLANNING DESIGN SCHEMATIC STAGE REPORT