1、HAITANGWANAIR WORLD总体规划及主题体验区概念设计海棠湾飞行营地MASTER PLANNING&CONCEPTUAL DESIGN OF EXPERIENCE ZONE1前期背景2项目定位3规划设计4产品策划BACKGROUNDPROJECT ORIENTATIONPLANNING AND DESIGNPRODUCT PLANNING前期背景BACKGROUNDSURROUNDING ENVIRONMENT周边环境ENTERPRISE ADVANTAGES企业优势01POLICY BACKGROUND政策背景BASE LOCATION基地区位 海南省：重点发展旅游业，建设世界一2、流的自贸港800km1600km2400km海南岛自由贸易港HAINAN ISLAND FREE TRADE PORT三亚SANYA普吉岛PHUKET兰卡威LANGKAWI新加坡SINGAPORE沙巴SABAH巴厘岛BALI台湾TAIWAN冲绳OKINAWA济州岛CHEJUDO香港HONGKONG我国旅游业改革创新的试验区世界一流的海岛休闲度假旅游目的地全国生态文明建设示范区国际经济合作和文化交流的重要平台国际旅游消费中心建设21世纪海上丝绸之路重要战略支点，打造我国面向太平洋和印度洋的重要对外开放门户 三亚：中国旅游创新示范，建设国际性热带海滨旅游城市国际赛事名城,世界一流体育旅游地：积极打3、造体育旅游精品项目，大力发展海洋旅游、低空旅游等体育旅游新业态。打造“幸福三亚天下囍都”婚庆旅游目的打造内涵丰富、个性突出的旅游产业链，建设国际性热带海滨风景旅游城市海南三亚-对话世界的高度，服务全球的视野SANYA,HAINAN-THE HEIGHT OF DIALOGUE AND THE VISION OF SERVING THE WORLD政策背景POLICY BACKGROUNDHAINAN PROVINCE:FOCUS ON THE DEVELOPMENT OF TOURISM AND BUILD A WORLD-CLASS FREE TRADE PORTAN EXPERIMENTA4、L AREA FOR THE REFORM AND INNOVATION OF CHINAS TOURISM INDUSTRYWORLD CLASS ISLAND LEISURE TOURISM DESTINATIONNATIONAL ECOLOGICAL CIVILIZATION CONSTRUCTION DEMONSTRATION AREAAN IMPORTANT PLATFORM FOR INTERNATIONAL ECONOMIC COOPERATION AND CULTURAL EXCHANGEINTERNATIONAL TOURISM AND CONSUMPTION DESTINA5、TIONWE WILL BUILD AN IMPORTANT STRATEGIC FULCRUM OF THE 21ST CENTURY MARITIME SILK ROAD AND BUILD AN IMPORTANT OPENING DOOR FOR CHINA TO THE PACIFIC OCEAN AND THE INDIAN OCEANSANYA:CHINAS TOURISM INNOVATION DEMONSTRATION,BUILDING AN INTERNATIONAL TROPICAL SEASIDE TOURISM CITYFAMOUS INTERNATIONAL EVE6、NTS CITY,WORLD-CLASS SPORTS TOURISM DESTINATION:ACTIVELY CREATE SPORTS TOURISM BOUTIQUE PROJECTS,VIGOROUSLY DEVELOP NEW SPORTS TOURISM FORMATS SUCH AS MARINE TOURISM AND LOW ALTITUDE TOURISM.CREATE THE WEDDING TOURISM PURPOSE OF HAPPY SANYA THE CAPITAL OF THE WORLD“BUILD A TOURISM INDUSTRY CHAIN WIT7、H RICH CONNOTATION AND OUTSTANDING PERSONALITY,AND BUILD AN INTERNATIONAL TROPICAL SEASIDE SCENIC TOURISM CITY三亚市“十三五”规划纲要提出“创新“旅游+X”模式，提升优化旅游产业链，拓展国内外高端旅游市场，不断优化旅游发展环境，把三亚打造成为全景化、全覆盖、全时空、全民参与的全域旅游“景区”，建设国际一流热带旅游精品城市”。旅游+TOURISM+体育产业SPORTS INDUSTRY文化产业CULTURE INDUSTRY婚庆产业WEDDING INDUSTRY医疗健康HEALTH C8、ARE高端商贸HIGH END BUSINESS现代农业MODERN AGRICULTURE会展服务Exhibition Service传统旅游模式发生转变TRADITIONAL TOURISM MODECHANGE政策背景POLICY BACKGROUND三亚战略-以更精彩的“旅游+”产业，面向世界SANYA STRATEGY:FACING THE WORLD WITH MORE WONDERFUL TOURISM+INDUSTRY支柱产业PILLAR INDUSTRY支撑产业SUPPORTING INDUSTRY大旅游GRAND TOURISM新兴科技产业EMERGING TECHNOLO9、GY INDUSTRY热带高效农业TROPICAL EFFICIENT AGRICULTURE 以大旅游为主导的产业结构调整进行时THE ADJUSTMENT OF INDUSTRIAL STRUCTURE LED BY BIG TOURISM 创新“旅游+”模式，旅游与服务业、会展、婚庆、旅游、大健康等产业融合INNOVATE THE TOURISM PLUS MODE,AND INTEGRATE TOURISM WITH SERVICE INDUSTRY,EXHIBITION,WEDDING,TOURISM,HEALTH AND OTHER INDUSTRIESTHE 13TH FIVE 10、YEAR PLAN OF SANYA CITY PUTS FORWARD INNOVATING THE TOURISM+X MODE,PROMOTING AND OPTIMIZING THE TOURISM INDUSTRY CHAIN,EXPANDING THE DOMESTIC AND FOREIGN HIGH-ENDTOURISM MARKET,AND CONSTANTLY OPTIMIZING THE TOURISM DEVELOPMENT ENVIRONMENT,SO AS TO BUILD SANYA INTO A PANORAMIC,FULL COVERAGE,FULL SPAC11、E-TIME,AND ALL PEOPLES PARTICIPATION IN THE WHOLETOURISM SCENIC SPOT,AND BUILD AN INTERNATIONAL FIRST-CLASS TROPICAL TOURISM BOUTIQUE CITY.海口Haikou万宁WANNING陵水Lingshui五指山市Wuzhishan琼中Qiongzhong澹州Danzhou东方Dongfang文昌Wenchang琼海Qionghai三亚Sanya基地SITE基地SITE蜈支洲岛WuzhouIsland海南岛城市主要功能ISLAND TRANSPORTATION海棠湾城市12、网络PUBLIC NETWORK海棠湾与亚龙湾、大东海湾、三亚湾、崖州湾并列三亚五大名湾。海棠湾风光旖旎，沉寂异常。与亚龙湾、大东海相比远离城市喧嚣。区位背景BASE LOCATION基地区位-地处海南省三亚市东北部海滨的海棠湾SANYA STRATEGY:FACING THE WORLD WITH MORE WONDERFUL TOURISM+INDUSTRYHAITANG BAY,ALONG WITH YALONG BAY,DADONG BAY,SANYA BAY AND YAZHOU BAY,IS ONE OF THE FIVE FAMOUS BAYS IN SANYA.HAITANG 13、BAY IS BEAUTIFUL AND QUIET.COMPARED WITH YALONG BAY AND DADONGHAI BAY,IT IS FAR AWAY FROM URBAN NOISE.蜈支洲岛旅游风景区WUZHIZHOU ISLAND TOURIST SCENIC SPOT海南三亚亚龙湾国家旅游度假村HAINAN SANYA YALONG BAY NATIONAL TOURISM RESORT三亚凤凰岭FENGHUANG MOUNTAIN,SANYA大东海旅游区DADONGHAI TOURIST AREA亚龙湾热带天堂森林公园YALONG BAY TROPICAL PARA14、DISE FOREST PARK南槟榔谷黎苗文化旅游区NANBINGLANGGU LIMIAO CULTURAL TOURISM AREA周边环境SURROUNDING ENVIRONMENT景观环境-周边自然景观与滨海旅游区众多，具备良好的生态环境氛围SANYA STRATEGY:FACING THE WORLD WITH MORE WONDERFUL TOURISM+INDUSTRY周边自然景观资源丰富，基地整体处于一个建设强度较小，绿地较多的待开放区THE SURROUNDING NATURAL LANDSCAPE RESOURCES ARE RICH,AND THE BASE IS L15、OCATED IN AN OPEN AREA WITH LESS CONSTRUCTION INTENSITY AND MORE GREEN SPACEFENGHUANG MOUNTAIN,SANYADADONGHAI TOURIST AREAYALONG BAY,SANYA,HAINANNATIONAL TOURISM RESORTYALONG BAY TROPICAL PARADISE FOREST PARKWUZHIZHOU ISLAND TOURIST SCENIC SPOTHAINAN BETELNUT VALLEYLIMAO CULTURAL TOURISM AREA项目名称ENT16、RY NAME主题THEME主要产品内容MAIN PRODUCT CONTENTS三亚亚特兰蒂斯ATLANTIS SANYA度假酒店为主的旅游综合体RESORT HOTEL BASED TOURISM COMPLEX海洋文化酒店、水世界、水族馆、潜水俱乐部等OCEAN CULTURE HOTEL,WATER WORLD,AQUARIUM,DIVING CLUB,ETC三亚海昌梦幻海洋不夜城THE DREAM CITY OF HAICHANG海洋主题文娱综合体MARINE THEME CULTURAL AND ENTERTAINMENT COMPLEX八大主题区、13大娱乐项目、2大剧场秀、5017、余场环球风情演艺、8大主题餐厅、现有50余家特色餐饮EIGHT THEME AREAS,13 MAJOR ENTERTAINMENT PROJECTS,2 MAJOR THEATER SHOWS,MORE THAN 50 PERFORMANCES OF GLOBAL STYLE,8 THEME RESTAURANTS,AND MORE THAN 50 CHARACTERISTIC RESTAURANTS海棠湾香格里拉度假酒店HAITANG BAY SHANGRI LA RESORT HOTEL海滨高端度假酒店HIGH END SEASIDE RESORT HOTEL340间典雅宽敞的客房及8栋18、双层别墅、水上乐园和儿童探险乐园340 ELEGANT AND SPACIOUS GUEST ROOMS,8 DOUBLE VILLAS,WATER PARK AND CHILDRENS ADVENTURE PARK水稻国家公园RICE NATIONAL PARK田园综合体/美丽乡村RURAL COMPLEX/BEAUTIFUL COUNTRYSIDE袁隆平水稻基地、中国恐龙园、南繁硅谷展示区、共享农庄等YUAN LONGPING RICE BASE,CHINA DINOSAUR GARDEN,NANFAN SILICON VALLEY EXHIBITION AREA,SHARING FARM19、,ETC海棠湾免税购物中心HAITANG BAY DUTY FREE SHOPPING CENTER一站式免税购物中心ONE STOP DUTY FREE SHOPPING CENTER各国特色商品、海南特产、户外运动、美食、顾客服务五大功能分区，兼有娱乐休闲区域THERE ARE FIVE FUNCTIONAL DIVISIONS,NAMELY,NATIONAL CHARACTERISTIC COMMODITIES,HAINAN SPECIALTIES,OUTDOOR SPORTS,FOOD AND CUSTOMER SERVICE,AS WELL AS ENTERTAINMENT AND 20、LEISURE AREAS海棠湾红树林度假酒店HAITANG BAY MANGROVE RESORT HOTEL国际级精品度假酒店INTERNATIONAL BOUTIQUE RESORT HOTEL1000套星级酒店套房及32栋海景VILLA、国际会议厅、今日艺术汇，明星俱乐部、国际精品风情商街1000 SETS OF STAR HOTEL SUITES AND 32 SEASCAPE VILLAS,INTERNATIONAL CONFERENCE HALL,TODAYS ART GALLERY,STAR CLUB,INTERNATIONAL BOUTIQUE COMMERCIAL STRE21、ET理文索菲特度假酒店SOFITEL RIVEN RESORT国际级精品度假酒店INTERNATIONAL BOUTIQUE RESORT HOTEL477间客房、套房和别墅477 GUEST ROOMS,SUITES AND VILLAS周边项目分布DISTRIBUTION OF SURROUNDING PROJECTS周边环境SURROUNDING ENVIRONMENT项目环境-以免税购物、海滨度假、海洋游乐等旅游开发功能为主，旅游产品创新有待突破SANYA STRATEGY:FACING THE WORLD WITH MORE WONDERFUL TOURISM+INDUSTRY现有项22、目均以海滩资源作为发展支撑，海洋资源对旅游的效用已将至最大化，未来滨海旅游发展空间相对小，旅游须寻找新引擎实现转型发展THE EXISTING PROJECTS ARE SUPPORTED BY BEACH RESOURCES,AND THE UTILITY OF MARINE RESOURCES TO TOURISM HAS BEEN MAXIMIZED.IN THE FUTURE,THE DEVELOPMENT SPACE OF COASTAL TOURISM IS RELATIVELY SMALL,SO IT IS NECESSARY TO FIND A NEW ENGINE TO RE23、ALIZE TRANSFORMATION AND DEVELOPMENT主要项目分布DISTRIBUTION OF MAJOR PROJECTS2013年12月卓尔宇航集团项目落户武汉黄陂区.ZALL AEROSPACE GROUP PROJECT SETTLED IN HUANGPI DISTRICT,WUHAN.2016年09月成功研制拥有自主知识产权的涵道风扇的工业级无人机SUCCESSFULLY DEVELOPED INDUSTRIAL UAV WITH INDEPENDENT INTELLECTUAL PROPERTY RIGHTS OF DUCTED FAN2015年10月武汉卓尔24、宇航园开工建设WUHAN ZHUOER SPACE PARK STARTS CONSTRUCTION2017年05月卓尔宇航完成对捷克领航者飞机公司及拉托夫飞行模拟器公司的收购，全面开展轻型飞机、飞行模拟器及工业级无人机的研发生产与制造。ZALL AEROSPACE COMPLETED THE ACQUISITION OF CZECH PILOT AIRCRAFT COMPANY AND LATOV FLIGHT SIMULATOR COMPANY,AND CARRIED OUT THE R&D,PRODUCTION AND MANUFACTURING OF LIGHT AIRCRAFT,FL25、IGHT SIMULATOR AND INDUSTRIAL UAV.2017年11月卓尔宇航集团武汉基地生产的首架卓尔领航者SL600飞机下线，首架“武汉造”飞机飞上蓝天。THE FIRST DROW PILOT SL600 AIRCRAFT PRODUCED BY ZALL AEROSPACE GROUP WUHAN BASE WAS OFFLINE,AND THE FIRST MADE IN WUHAN AIRCRAFT FLEW INTO THE BLUE SKY.2013 2015 2016 2017 2018企业优势ENTERPRISE ADVANTAGES卓尔资源-国内通用航空行业26、的引领者ZHUOER RESOURCES ZHUOER GENERAL AVIATION HAS A COMPLETE AVIATION INDUSTRY CHAIN,CREATING SAFE AND EFFICIENT FLIGHT AND LIVING SPACE FOR HAITANG BAY2018年2月签订首批100架卓尔SL600飞机购买协议IGNED THE PURCHASE AGREEMENT FOR THE FIRST 100 DROW SL600 AIRCRAFTS卓尔通用航空有限公司ZHUOER GENERAL AVIATION CO.,LTD卓尔通航运动驾驶员执照培训27、个人娱乐飞行、表演飞行、体验飞行服务为核心业务，提供多元化飞行服务。ZHUOERGENERALAVIATIONPILOTLICENSETRAINING,PERSONAL ENTERTAINMENT FLIGHT,PERFORMANCE FLIGHT,EXPERIENCEFLIGHTSERVICEASTHECOREBUSINESS,PROVIDES DIVERSIFIED FLIGHT SERVICES.公司汇集了国内一流的通航专家、飞行专家、航管专家和维修专家，飞行教员团队资质齐全、技术过硬、经验丰富，空勤及专业保障人员编配优质THECOMPANYHASGATHEREDDOMESTICFIR28、ST-CLASSNAVIGATION EXPERTS,FLIGHT EXPERTS,AIR TRAFFIC CONTROLEXPERTSANDMAINTENANCEEXPERTS.THEFLIGHTINSTRUCTORTEAMHASCOMPLETEQUALIFICATIONS,EXCELLENT TECHNOLOGY AND RICH EXPERIENCE,AND THEALLOCATION OF FLIGHT CREW AND PROFESSIONAL SUPPORTPERSONNEL IS OF HIGH QUALITY卓尔宇航武汉基地生产的首架卓尔领航者SL600飞机成功。近期还将推出S29、L400和全复合材料飞机GP One等多种型号的轻型飞机，以及工业级无人机和飞行模拟器。ZHUOER AEROSPACE WUHAN BASE PRODUCED THE FIRST DROW PILOT SL600 AIRCRAFT SUCCESSFULLY.IN THE NEAR FUTURE,A VARIETY OF LIGHT AIRCRAFT,SUCH AS SL400 AND GP ONE,AS WELL AS INDUSTRIAL UAVS AND FLIGHT SIMULATORS,WILL BE LAUNCHED.超一流的专家团队多维度的飞行产业最创新的航空制造最前沿的航空制造30、卓尔在航空器制造与研发的能力，已具备年产1000架轻型飞机、2000架工业级无人机的生产能力，在中国通用航空制造业尤其是民营阵营中规模居前。ZHUOER HAS AN ANNUAL PRODUCTION CAPACITY OF 1000 LIGHT AIRCRAFT AND 2000 INDUSTRIAL UAVS IN AIRCRAFT MANUFACTURING AND R&D,RANKING FIRST IN CHINAS GENERAL AVIATION MANUFACTURING INDUSTRY,ESPECIALLY IN THE PRIVATE CAMP.主营业务：飞行培训、飞行31、旅游、航空护林、航空喷洒、空中拍照、空中广告、科学实验、气象探测等通用航空业务。企业优势ENTERPRISE ADVANTAGES卓尔资源-具备完整的航空产业链，为海棠湾创造安全、高效的飞行和生活空间ZHUOER RESOURCES ZHUOER GENERAL AVIATION HAS A COMPLETE AVIATION INDUSTRY CHAIN,CREATING SAFE AND EFFICIENT FLIGHT AND LIVING SPACE FOR HAITANG BAYMAIN BUSINESS:FLIGHT TRAINING,FLIGHT TOURISM,AVIATION32、 FOREST PROTECTION,AERIAL SPRAYING,AERIAL PHOTOGRAPHY,AERIAL ADVERTISING,SCIENTIFIC EXPERIMENTS,METEOROLOGICAL OBSERVATION AND OTHER GENERAL AVIATION BUSINESS.CUTTING EDGE AVIATION MANUFACTURINGTHE MOST INNOVATIVE AVIATION MANUFACTURINGMULTI DIMENSIONAL FLIGHT INDUSTRYTOP CLASS EXPERT TEAM海棠湾1.0 海棠湾33、2.0 海棠湾3.0 海棠湾4.0+卓尔航空HAITANG BAY 4.0+ZHUOER?改变“一海独大”强烈印象构筑陆海空联动格局引入更精致的一站式消费、更新奇的旅游方式更新颖的主题元素INTRODUCTION OF MORE REFINED ONE-STOP CONSUMPTION,MORE NOVEL WAY OF TRAVELNEW THEME ELEMENTS代表项目：三亚保利瑰丽酒店、海棠湾君悦酒店、红树林度假酒店、仁恒皇冠假日度假酒店等REPRESENTATIVE PROJECTS:SANYA POLY GRANDHYATTHOTEL,HAITANGBAYGRANDHYATTHO34、TEL,MANGROVE RESORT HOTEL,YANLORDCROWN HOLIDAY HOTEL,ETC代表项目：亚特兰蒂斯、海昌梦幻不夜城REPRESENTATIVE PROJECTS:ATLANTIS,HAICHANGDREAM CITY高端酒店滨海度假方式COASTAL RESORT MODE OF HIGH END HOTEL免税购物+滨海度假方式TAX FREE SHOPPING+COASTAL HOLIDAY海洋IP主题度假方式MARINE IP THEME HOLIDAY代表项目：免税购物中心、民生威斯汀度假酒店REPRESENTATIVE PROJECTS:DUTY F35、REE SHOPPINGCENTER,MINSHENG WESTIN RESORT以享受与体验为导向的休闲娱乐需求成为消费潮流ENJOYMENT AND EXPERIENCE ORIENTED LEISURE AND ENTERTAINMENT DEMAND HAS BECOME A CONSUMPTION TREND背景总结BACKGROUND SUMMARY基地机遇-强化海棠湾海陆空一体化旅游体系，打造更加精致、新颖的4.0引领产品ZHUOER RESOURCES ZHUOER GENERAL AVIATION HAS A COMPLETE AVIATION INDUSTRY CHAIN,36、CREATING SAFE AND EFFICIENT FLIGHT AND LIVING SPACE FOR HAITANG BAY在海棠湾众多大型开发项目中，本项目的优势在于以全新的主题元素，诠释小、精、巧的旅游体验方式AMONG THE NUMEROUS LARGE-SCALE DEVELOPMENT PROJECTS IN HAITANG BAY,THE ADVANTAGE OF THIS PROJECT IS TO INTERPRET THE SMALL,EXQUISITE AND INGENIOUS WAY OF TOURISM EXPERIENCE WITH BRAND-NEW 37、THEME ELEMENTSHAITANG BAY 1.0HAITANG BAY 2.0HAITANG BAY 3.0CHANGE THE STRONG IMPRESSION OF ONE SEA DOMINATESBUILDING THE LINKAGE PATTERN OF LAND,SEA AND AIR项目定位PROJECT ORIENTATION02CUSTOMER STRATEGY客群策略FUNCTIONAL STRATEGY功能策略OVERALL POSITIONING总体定位PRODUCT STRATEGY产品策略CASE STUDY案例借鉴在位于新西兰南岛南阿尔卑斯山脉，高于38、海平面310公尺瓦卡蒂普湖畔的皇后镇，也是瓦卡蒂普湖畔景致最美的地区。新西兰极限运动之都:皇后镇是世界高空跳伞的发源地，以及各种极限运动如蹦极、直升机观光、水上活动等各种冒险运动的玩法层出不穷。婚庆产业：举办最浪漫的婚礼，着实吸引不少国际游客。QUEENSTOWN,LOCATED IN THE SOUTHERN ALPS OF NEW ZEALANDS SOUTH ISLAND,310 METERS ABOVE SEA LEVEL,IS ALSO THE MOST BEAUTIFUL AREA OF LAKESIDE.QUEENSTOWN,THE CAPITAL OF EXTREME SPOR39、TS IN NEW ZEALAND,IS THEBIRTHPLACEOFSKYDIVINGIN THE WORLD.VARIOUSEXTREMESPORTSSUCHASBUNGEEJUMPING,HELICOPTERSIGHTSEEING,WATER SPORTS AND OTHER ADVENTURE SPORTS EMERGE IN ENDLESSLY.WEDDING INDUSTRY:HOLDING THEMOST ROMANTIC WEDDING,IT REALLY ATTRACTS MANY INTERNATIONAL TOURISTS.除了最为传统的教堂婚礼和酒庄婚礼外，婚庆公司结40、合皇后镇的自然特色，打造出各种花样婚礼。既有坐着直升飞机飞到亿万年冰河的永恒婚礼，也有坐着热气球飞上高空俯瞰皇后镇的纯净婚礼；既有瓦卡第普湖湖边浪漫的公园婚礼，也有惊险刺激、一跃而下的高空跳伞婚礼。IN ADDITION TO THE MOST TRADITIONAL CHURCH WEDDING AND WINERY WEDDING,THE WEDDING COMPANYCOMBINES THE NATURAL CHARACTERISTICS OF QUEENSTOWN TO CREATE A VARIETY OF WEDDING PATTERNS.THERE AREETERNAL WEDD41、INGS FLYING TO THE GLACIERS FOR HUNDREDS OF MILLIONS OF YEARS BY HELICOPTER,PURE WEDDINGSOVERLOOKING QUEENSTOWN BY HOT-AIR BALLOONS,ROMANTIC PARK WEDDINGS BY LAKE WAKATIPU,AND SKYDIVINGWEDDINGS WITH THRILLING JUMPS.极限运动、婚庆产业的形成打造：极限运动之都+节日浪漫度假小镇的休闲模式案例借鉴CASE STUDY国外案例：新西兰皇后镇FOREIGN CASE:QUEENSTOWN,N42、EW ZEALANDTHE FORMATION AND CREATION OF EXTREME SPORTS AND WEDDING INDUSTRY:LEISURE MODE OF EXTREME SPORTS CITY+ROMANTIC HOLIDAY TOWN高空跳伞SKYDIVING蹦极BUNGEE JUMPING直升机观光HELICOPTER SIGHTSEEING水上活动WATER SPORTS婚庆产业WEDDING INDUSTRY案例借鉴CASE STUDY依托皇后镇四季分明的环境，以及悠久的历史文化，开发的休闲度假、各类刺激极限挑战运动、节庆旅游、婚庆旅游、文化体验等深度旅游43、，吸引了大量的观光游客，将体育与旅游两个元素中最强的优势提炼，重点开发，让体育与旅游共生发展，互惠互利，彼此共生共存。RELYING ON THE ENVIRONMENT WITH FOUR DISTINCT SEASONS AND A LONG HISTORY AND CULTURE,QUEENSTOWNHAS DEVELOPED IN-DEPTH TOURISM SUCH AS LEISURE VACATION,VARIOUS KINDS OF STIMULATING EXTREME CHALLENGESPORTS,FESTIVAL TOURISM,WEDDING TOURISM AND 44、CULTURAL EXPERIENCE,WHICH HAS ATTRACTED A LARGE NUMBER OFSIGHTSEEING TOURISTS.THE STRONGEST ADVANTAGES OF SPORTS AND TOURISM ARE REFINED AND FOCUSED ONDEVELOPMENT,SO THAT SPORTS AND TOURISM CAN DEVELOP TOGETHER,MUTUAL BENEFIT AND MUTUAL BENEFIT LIFECOEXISTS.新西兰南岛，瓦卡蒂普湖北岸，是典型的旅游目的地支线及通航机场，拥有一条1800米长的45、跑道，规模约8平方公里（含机场），周边分布高端度假酒店、高尔夫球场、葡萄酒庄园等旅游度假功能，有众多小通航公司运营户外探险，大湖空中观光、极限运动等项目,如：高空跳伞、水上活动、蹦极、直升机观光等惊险刺激的挑战项目，常可见许多观光客在此流连。皇后镇被称为世界各地的新郎新娘们最为向往的蜜月天堂，婚庆产业是皇后镇着力扶持的浪漫产业，是世界上最幸福的地方。THE SOUTH ISLAND OF NEW ZEALAND,ON THE NORTH BANK OF WAKATIPU LAKE,IS A TYPICAL TOURIST DESTINATIONBRANCH LINE AND NAVIGABLE46、 AIRPORT.IT HAS AN 1800 METER LONG RUNWAY WITH A SCALE OF ABOUT 8 SQUAREKILOMETERS(INCLUDING THE AIRPORT).IT IS SURROUNDED BY HIGH-END RESORT HOTELS,GOLF COURSES,WINE MANORAND OTHER TOURISM FUNCTIONS.THERE ARE MANY SMALL NAVIGATION COMPANIES OPERATING OUTDOOR EXPLORATION,LAKE AIR SIGHTSEEING,EXTREME47、 SPORTS AND OTHER PROJECTS,FOR EXAMPLE:SKYDIVING,WATER ACTIVITIES,BUNGEEJUMPING,HELICOPTER SIGHTSEEING AND OTHER EXCITING AND EXCITING CHALLENGES,MANY TOURISTS OFTEN LINGER HERE.QUEENSTOWN IS KNOWN AS THE HONEYMOON PARADISE FOR BRIDES ANDBRIDES ALL OVER THE WORLD.THE WEDDING INDUSTRY IS THE ROMANTIC48、 INDUSTRY SUPPORTED BY QUEENSTOWN ANDTHE HAPPIEST PLACE IN THE WORLD.重点打造浪漫产业，结合旅游、运动两大元素打造成为世界最为向往的婚庆蜜月天堂国外案例：新西兰皇后镇FOREIGN CASE:QUEENSTOWN,NEW ZEALANDFOCUS ON BUILDING A ROMANTIC INDUSTRY,COMBINED WITH TOURISM AND SPORTS TO CREATE THE WORLDS MOST YEARNING WEDDING HONEYMOON PARADISE婚庆产业WEDDING INDU49、STRY案例借鉴CASE STUDY位于湖北省荆门市漳河新区，依托荆门漳河水域资源与航空资源，发展“航空+旅游”，开发建设荆门爱飞客航空旅游小镇。共分极客公园、游艇社区、飞行社区三个片区建设,总投资约5亿元人民币，占地面积312亩。该项目按国家5A级景区标准实施建设，以航空文化为核心，依托航空运动休闲“飞行+科技+营地”最独特的旅游IP，开发航空旅游特色系列项目，整合“海陆空”三位一体旅游资源，打造集航空科普、国防体育、研学旅行、飞行体验等功能于一体的“中国飞行营地新标杆”。LOCATED IN ZHANGHE NEW AREA,JINGMEN CITY,HUBEI PROVINCE,RELY50、ING ON THE WATER RESOURCES ANDAVIATION RESOURCES OF JINGMEN ZHANGHE RIVER,THE DEVELOPMENT OF AVIATION+TOURISM,THE DEVELOPMENT ANDCONSTRUCTION OF JINGMEN AIFEIKE AVIATION TOURISM TOWN.IT IS DIVIDED INTO GEEK PARK,YACHT COMMUNITY ANDFLYING COMMUNITY,WITH A TOTAL INVESTMENT OF ABOUT 500 MILLION YUAN,CO51、VERING AN AREA OF 312 MU.THE PROJECT IS CONSTRUCTED ACCORDING TO THE NATIONAL 5A LEVEL SCENIC SPOT STANDARD,WITH AVIATIONCULTURE AS THE CORE,RELYING ON THE MOST UNIQUE TOURISM IP OF FLIGHT+TECHNOLOGY+CAMP OF AVIATIONSPORTS LEISURE,DEVELOPS A SERIES OF AVIATION TOURISM CHARACTERISTIC PROJECTS,INTEGRA52、TES THE TRINITY OF SEA,LAND AND AIR TOURISM RESOURCES,AND CREATES A NEW CHINA FLYING CAMP INTEGRATING AVIATION SCIENCE ANDTECHNOLOGY,NATIONAL DEFENSE SPORTS,RESEARCH TRAVEL,FLIGHT EXPERIENCE AND OTHER FUNCTIONS BENCHMARKING.国内唯一一家同时具有陆地和水上跑道的航空运动小镇国内案例：荆门爱飞客DOMESTIC CASE:JIN MEN AI FEI KETHE ONLY ON53、E WITH BOTH LAND AND WATER RUNWAYS IN CHINAAVIATION SPORTS TOWN案例借鉴CASE STUDY该项目位于河南省的最北部的安阳市，地处山西、河北、河南三省的交汇点。美国航空运动协会（ASA）以中国航协“飞行营地”的概念为基础，推出了“航空运动综合体”的设想，将航空运动主题公园和航空运动飞行营地有效结合在一起，把高大上的航空飞行与大众的休闲娱乐、飞行体验、旅游观光、家庭互动和航空教育完美的结合在一起。THE PROJECT IS LOCATED IN ANYANG CITY,THE NORTHERNMOST PART OF HENAN P54、ROVINCE,AT THE INTERSECTION OFSHANXI,HEBEI AND HENAN PROVINCES.BASED ON THE CONCEPT OF FLIGHT CAMP OF CAAC,AMERICAN AVIATION SPORTSASSOCIATION(ASA)HAS PUT FORWARD THE IDEA OF AVIATION SPORTS COMPLEX,WHICH EFFECTIVELY COMBINES AVIATIONTHEME PARK AND AVIATION SPORTS FLIGHT CAMP,AND PERFECTLY COMBINES 55、HIGH-RISE AVIATION FLIGHT WITH PUBLICLEISURE AND ENTERTAINMENT,FLIGHT EXPERIENCE,TOURISM,FAMILY INTERACTION AND AVIATION EDUCATION。航空运动主题公园:结合大众游客需求，运动主题公园包含高空跳伞、滑翔运动、航空模型、特技飞机等一系列体育运动；航空运动飞行营地:结合航空运动主题公园，提供设置航展、赛事、教育培训等多种营地渠道，与航空运动主题公园完美结合。AVIATION SPORTS THEME PARK:COMBINED WITH THE NEEDS OF THE P56、UBLIC TOURISTS,SPORTS THEME PARK INCLUDES A SERIES OF SPORTS SUCH ASSKYDIVING,GLIDING,AVIATION MODEL,AEROBATICS,ETC;AVIATION SPORTS FLIGHT CAMP:COMBINED WITH THE AVIATION SPORTS THEME PARK,IT PROVIDES A VARIETY OF CAMP CHANNELS SUCH AS AIR SHOW,COMPETITION,EDUCATION AND TRAINING,WHICH IS PERFECTLY C57、OMBINED WITH THE AVIATION SPORTS THEME PARK.航空运动主题公园+航空运动飞行营地的有效结合，打造航空运动综合体国内案例：ASA航空主题公园和飞行营地DOMESTIC CASE:ASA THEME PARK AND FLIGHT CAMPAVIATION THEME PARK+AVIATION FLIGHT CAMPTO BUILD AN AVIATION SPORTS COMPLEX滑翔运动GLIDING特技飞机STUNT PLANE航展AIR SHOW赛事MATCH航空航天模型AEROSPACE MODEL教育培训EDUCATION AND TRAI58、NING案例借鉴CASE STUDYASA航空运动协会设计既借鉴了国际航空运动发展的宝贵经验，又结合了中国社会经济发展现状和国人的生活习惯等，有效地把热爱航空飞行的人们组织在一起，通过滑翔运动、特技飞机、动力悬挂滑翔、初级飞机、直升机、自转旋翼机、气球与飞艇、悬挂滑翔翼、滑翔伞、动力伞、航空航天模型等12种不同风格的项目以及航展、赛事、教育培训等多种渠道，向人们诠释了航空运动独特魅力。THE PROJECT IS LOCATED IN ANYANG CITY,THE NORTHERNMOST PART OF HENAN PROVINCE,AT THEINTERSECTION OF SHANXI59、,HEBEI AND HENAN PROVINCES.BASED ON THE CONCEPT OF FLIGHT CAMP OF CAAC,AMERICAN AVIATION SPORTS ASSOCIATION(ASA)HAS PUT FORWARD THE IDEA OF AVIATION SPORTS COMPLEX,WHICH EFFECTIVELY COMBINES AVIATION THEME PARK AND AVIATION SPORTS FLIGHT CAMP,AND PERFECTLYCOMBINES HIGH-RISE AVIATION FLIGHT WITH PUBL60、IC LEISURE AND ENTERTAINMENT,FLIGHT EXPERIENCE,TOURISM,FAMILY INTERACTION AND AVIATION EDUCATION。为航空飞行爱好者与大众游客提供的集旅游度假、休闲娱乐、教育培训等为一体的多元体验国内案例：ASA航空主题公园和飞行营地DOMESTIC CASE:ASA THEME PARK AND FLIGHT CAMPFOR AVIATION FLIGHT ENTHUSIASTS AND PUBLIC TOURISTS TO PROVIDE A SET OF TOURISM VACATION,LEISURE AND61、 ENTERTAINMENT,EDUCATION AND TRAINING AS ONE OF THE DIVERSIFIED EXPERIENCE全球最潮流、最深度、最浪漫的高端航空飞行体验目的地THE WORLDS MOST FASHIONABLE,DEEPEST AND MOST ROMANTIC HIGH-END AVIATION FLIGHT EXPERIENCE DESTINATION卓尔 海棠湾飞行航空营地ZHUOHAI TANG BAY FLIGHT AVIATION CAMP项目定位PROJECT LOCATION项目定位PROJECT LOCATION打造航空与婚庆融合的陆62、海空全域体验新模式引领航空产业消费再升级THE WORLDS MOST FASHIONABLE,DEEPEST AND MOST ROMANTIC HIGH-END AVIATION FLIGHT EXPERIENCE DESTINATION卓尔 海棠湾飞行航空营地ZHUOHAI TANG BAY FLIGHT AVIATION CAMP首创“飞行+浪漫+营地”的独特旅游IP以卓尔航空产业为核心，以航空飞行与浪漫文化为两大引擎，打造集高端航空运动、航空科研教育、飞行主题游乐、航空创意研学、浪漫飞行旅拍、婚庆旅游度假等功能为一体的高端航空飞行和浪漫体验目的地突破当下的同质化，创造可持续发展的长线63、效益以航空飞行为产业核心AIR FLIGHTINDUSTRIAL CORE打造面向全球最令人向往的境内飞行度假第一品牌CREATE THE MOST DESIRABLE GLOBALTHE FIRST BRAND OF DOMESTIC FLIGHT HOLIDAYFLIGHT以浪漫文化为产业灵魂TAKE ROMANTIC CULTURE AS THE SOUL OF INDUSTRY打造国家海岸最具情怀的浪漫旅游目的地BUILDING THE MOST EMOTIONAL NATIONAL COASTROMANTIC TOURISM DESTINATIONROMANTIC卓尔航空产业DROW64、AVIATION INDUSTRY产业策略INDUSTRIAL STRATEGYCREATE UNIQUE TOURISM IP OF FLIGHT+ROMANCE+CAMPWITH ZHUOER AVIATION INDUSTRY AS THE CORE AND AVIATION FLIGHT AND ROMANTIC CULTURE AS THE TWO ENGINES,IT WILL CREATE A HIGH-END AVIATION FLIGHT AND ROMANTIC EXPERIENCE DESTINATION INTEGRATING HIGH-END AVIATION SPO65、RTS,AVIATION SCIENTIFIC RESEARCH AND EDUCATION,FLIGHT THEME AMUSEMENT,AVIATION CREATIVE RESEARCH,ROMANTIC FLIGHT TRAVEL PHOTOGRAPHY,WEDDING TOURISM AND VACATIONBREAK THROUGH THE CURRENT HOMOGENIZATION AND CREATE LONG-TERM BENEFITS OF SUSTAINABLE DEVELOPMENT全球的飞行爱好者全球范围中产阶级家庭亲子客群全球范围年轻情侣与婚庆客群全国范围政府、企66、业、团体团建客群全国范围旅行社、OAT客群客群策略CUSTOMERS STRATEGYGLOBAL FLIGHT ENTHUSIASTS/GLOBAL MIDDLE CLASS FAMILY PARENT-CHILD CUSTOMERS/GLOBAL YOUNG COUPLES AND WEDDING GUESTSNATIONWIDE GOVERNMENT,ENTERPRISE,GROUP GROUP CONSTRUCTION CUSTOMER GROUP/NATIONWIDE TRAVEL AGENCY,OAT CUSTOMER GROUP航空科研教育综合体AVIATION SCIENTIF67、IC RESEARCH EDUCATIONSYNTHESIS飞行博物馆FLIGHTMUSEUM活动培训中心ACTIVITYTRAINING CENTER研发销售展示中心R&D SALESEXHIBITION CENTER飞行营地跑道FLYING CAMPRUNWAY航空公园AVIATIONPARK航模主题广场MODEL AIRPLANETHEME SQUARE飞行运动营地FLIGHT SPORTCAMP浪漫飞行度假村ROMANTIC FLIGHTRESORT飞行游戏乐园FLIGHTGAME PARK游艇度假酒店YACHT RESORT HOTEL浪漫度假主题配套ROMANTIC HOLIDAY68、THEME MATCHING 飞行员员工公寓PIOLET STAFFAPARTMENT热气球婚礼飞行酒店BALLOON WEDDINGFLIGHT HOTEL卓尔 海棠湾飞行航空营地CHAWER BEGONIA BAYFLIGHT AVIATION CAMP.以高端航空飞行产业为核心，联动浪漫休闲度假产业。积极引入运动、会展、教育、商业、文创等产业上下游衍生新体验。构建“飞行运动营地”、“航空教育展示综合体”“浪漫飞行度假酒店”三大功能板块，形成“3+N”的多样化功能体系。功能策略FUNCTIONAL STRATEGYWITH HIGH-END AVIATION AND FLIGHT INDU69、STRY AS THE CORE,LINKAGE ROMANTIC LEISURE VACATIONINDUSTRY.ACTIVELY INTRODUCE NEW EXPERIENCE DERIVED FROM SPORTS,EXHIBITION,EDUCATION,COMMERCE,CULTURAL AND CREATIVE INDUSTRIES.THE CONSTRUCTION OF FLIGHT SPORTS CAMP,AVIATION EDUCATION EXHIBITION COMPLEX AND ROMANTIC FLIGHT RESORT HOTEL WILL FORM A 3+70、N DIVERSIFIED FUNCTIONAL SYSTEM.规划设计PLANNING AND DESIGN03ROMANTIC FLYING RESORT浪漫飞行度假村MASTER PLAN总平面图FLYING SPORTS CAMP飞行运动营地AVIATION RESEARCH AND EDUCATION COMPLEX航空科研教育综合体效果图PERSPECTIVE DRAWING总平面图MASTER PLAN飞行运动营地FLYING SPORTS CAMP航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX浪漫飞行度假村ROMANTIC FL71、YING RESORT1#2#3#项目PROJECT指标INDEX单位COMPANY备注1#用地面积LAND AREA134002 计容建筑面积CAPACITY BUILDING AREA53601 热气球婚礼飞行酒店HOT AIR BALLOON WEDDING FLIGHT HOTEL19431 热气球婚礼飞行酒店配套HOT AIR BALLOON WEDDING FLIGHT HOTEL MATCHING3500 游艇度假酒店YACHT RESORT HOTEL5400 飞行员员工公寓PIOLET STAFF APARTMENT10800 浪漫度假主题配套（A区）ROMANTIC HOL72、IDAY THEME MATCHING(AREA A)7650 浪漫度假主题配套（B区）ROMANTIC HOLIDAY THEME MATCHING(AREA B)6820 容积率PLOT RATIO0.40建筑限高BUILDING HEIGHT LIMIT15 m2#用地面积LAND AREA45018计容建筑面积CAPACITY BUILDING AREA51000容积率PLOT RATIO1.13建筑限高BUILDING HEIGHT LIMIT15m3#用地面积LAND AREA380942非建设用地主要经济技术指标MAIN ECONOMIC AND TECHNICAL INDICA73、TORS浪漫飞行度假村ROMANTIC FLYING RESORT效果图PERSPECTIVE DRAWING总平面图MASTER PLAN飞行梦想家游戏公园FLYING DREAMER GAME PARK浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING飞行员员工公寓PIOLET STAFF APARTMENT游艇度假酒店YACHT RESORT HOTEL热气球婚礼飞行酒店HOT AIR BALLOON HOTEL热气球婚礼飞行酒店HOT AIR BALLOON HOTEL飞行梦想家游戏公园FLYING DREAMER GAME PARK浪漫度假主题配套ROMA74、NTIC HOLIDAY THEME MATCHING 游艇度假酒店YACHT RESORT HOTEL框架原则STRUCTURE PRINCIPLES1由主题酒店、游艇度假、游戏公园、配套公寓、浪漫度假五个功能分区共同组成IT IS COMPOSED OF THEME HOTEL,YACHT HOLIDAY,GAME PARK,SUPPORTING DORMITORY AND ROMANTIC VACATION飞行员员工公寓PIOLET STAFF APARTMENT框架原则STRUCTURE PRINCIPLES引入水系，贯穿全区，形成多个景观节点及视线通廊THE WATER SYSTEM75、 IS INTRODUCED INTO THE WHOLE AREA TO FORM MULTIPLE LANDSCAPE NODES AND SIGHT CORRIDORS2景观节点LANDSCAPE NODE景观节点LANDSCAPE NODE景观节点LANDSCAPE NODE景观节点LANDSCAPE NODE景观节点LANDSCAPE NODE主要水系MAIN WATER SYSTEM次要水系SECONDARY DRAINAGE SYSTEM渗透关系INFILTRATION RELATION框架原则STRUCTURE PRINCIPLES3各区设置特色主题娱乐项目，为不同人群提供丰富76、多样的空间体验SPECIAL THEME ENTERTAINMENT PROJECTS ARE SET UP IN EACH DISTRICT TO PROVIDE RICH AND DIVERSE SPACE EXPERIENCE FOR DIFFERENT GROUPS OF PEOPLE星愿礼堂STAR WISH AUDITORIUM浪漫观景台ROMANTIC OBSEVATIN DECK室内FEC体验馆INDOOR FEC EXPERIENCE HALL轻动力游乐园LIGHT POWER AMUSEMENT PARK飞行婚庆旅拍FLYING WEDDING框架原则STRUCTURE P77、RINCIPLES浪漫观景台ROMANTIC VIEWING PLATFORM飞行员员工公寓PIOLET STAFF APARTMENT叠水泳池WATER POOL室内FEC飞行娱乐场馆INDOOR FEC FLYING CASINO浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 星愿礼堂XINGYUAN AUDITORIUM框架原则STRUCTURE PRINCIPLES热气球婚礼飞行酒店HOT AIR BALLOON WEDDING FLIGHT HOTEL婚庆飞行旅拍基地WEDDING FLIGHT SHOOTING BASE游艇度假酒店YACHT RES78、ORT HOTEL4结合南侧飞行公园，打造丰富多元的飞行营地度假基地：吸引人、留住人COMBINING WITH THE FLYING PARK IN THE SOUTH,WE WILL CREATE A VARIETY OF FLYING CAMP HOLIDAY BASES:ATTRACTING AND RETAINING PEOPLE飞行梦想家游戏公园FLYING DREAMER GAME PARK浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 交通流线TRAFFIC LINE79、外部流线EXTERNAL STREAMLINE内部流线INTERNAL STREAMLINE到达广场ARRIVE AT THE SQUARE地面停车GROUND PARKING内外交通均依托环形流线，打造内外分明，层级清晰的交通系统BOTH INTERNAL AND EXTERNAL TRAFFIC FLOW LINES ARE CREATED TO FORM A CLEAR INTERNAL AND EXTERNAL TRAFFIC SYSTEM分区设计PARTITION DESIGN热气球婚礼飞行酒店HOT AIR BALLOON HOTEL飞行婚庆旅拍FLYING WEDDING热气球婚80、礼飞行酒店HOT AIR BALLON WEDDING HOTEL热气球飞行婚礼HOT AIR BALLON WEDDING婚庆飞行旅拍基地FLYING WEDDING花园酒店GARDEN HOTEL分区设计PARTITION DESIGN热气球婚礼飞行酒店HOT AIR BALLOON HOTEL分区设计PARTITION DESIGN游艇度假酒店YACHT RESORT HOTEL游艇度假酒店YACHT RESORT HOTEL游艇度假酒店YACHT RESORT HOTEL小型游艇SMALL YACHT高端食膳GREAT FOOD精致度假EXQUISITE HOLIDAY分区设计PART81、ITION DESIGN游艇度假酒店YACHT RESORT HOTEL轻动力游乐园LIGHT POWER AMUSEMENT PARK室内FEC飞行娱乐馆INDOOR FEC FLIGHT ENTERTAINMENT HALL分区设计PARTITION DESIGN飞行梦想家游戏公园FLYING DREAMER GAME PARK无动力轻游乐UNPOWERED LIGHT PLAY儿童游乐园CHILDRENS AMUSEMENT PARK轻动力游乐园LIGHT POWER AMUSEMENT PARK室内FEC飞行娱乐馆INDOOR FEC FLIGHT ENTERTAINMENT HALL82、光影互动展厅LIGHT AND SHADOW INTERACTIVE EXHIBITION HALLVR模拟驾驶仓VR SIMULATION COCKPIT航空职业体验AVIATION CAREER EXPERIENCE分区设计PARTITION DESIGN飞行梦想家游戏公园FLYING DREAMER GAME PARK飞行员员工公寓PIOLET STAFF APARTMENT分区设计PARTITION DESIGN飞行员员工公寓PIOLET STAFF APARTMENT飞行员员工公寓PIOLET STAFF APARTMENT图书阅览BOOK READING休闲活动LEISURE AC83、TIVITIES分区设计PARTITION DESIGN飞行员员工公寓PILOT STAFF APARTMENT浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 分区设计PARTITION DESIGN浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 浪漫花园ROMANTIC GARDEN星愿礼堂STAR AUDITORIUM星语餐厅STAR RESTAURANT分区设计PAR84、TITION DESIGN浪漫度假主题配套ROMANTIC HOLIDAY THEME MATCHING 航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX总平面图MASTER PLAN航空培训中心AVIATION TRAINING CENTER研发销售展示中心R&D SALESEXHIBITION CENTER航天飞行科普馆SPACE FLIGHT SCIENCE MUSEUM航天飞行科普馆SPACE FLIGHT SCIENCE MUSEUM航空科普AVIATION SCIENCE研学课堂STUDY ACTIVITIES资料展示INFORMAT85、ION DEMONSTRATE航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX航天飞行科普馆SPACE FLIGHT SCIENCE MUSEUM航空培训中心AVIATION EXHIBITION EXHIBITION CENTER研发销售展示中心R&D SALESEXHIBITION CENTER研发销售展示中心R&D SALESEXHIBITION CENTER学术交流COMMUNITIES新闻发布PRESS RELEASES专业比赛PROFESSIONAL COMPETETIONS飞机研发AIRCRAFT DEVELOPMENT销售展示SA86、LES SHOW航空培训中心AVIATION EXHIBITION EXHIBITION CENTER飞行执照FLIGHT LICENCE培训教学STUDY ACTIVITIES航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX飞行运动营地FLYING SPORTS CAMP航空公园AVIATION PARK航空广场AIR PLAZA总平面图MASTER PL87、AN航空公园AVIATION PARK飞行营地（跑道）FLIGHT CAMP(RUNWAY)公园入口PARK ENTRENCE飞行运动营地入口FLYING CAMP ENTRENCE飞行运动营地FLYING SPORTS CAMP飞行运动营地FLYING CAMP飞行观光游览FLIGHT LICENCE自驾飞行STUDY ACTIVITIES模拟器体验SIMULATOR EXPERIENCE飞行公园FLYING PARK成人攀爬ADULT CLAMB团建项目TEAM ACTIVITIES真人CS项目CS ACTIVITIES产品策划PRODUCT PLANNINGZONING PLANNING88、分区策划ACTIVITY SYSTEM活动体系04PRODUCT SYSTEM产品体系卓尔海棠湾飞行航空营地ZHUOHAI TANG BAY FLIGHT AVIATION CAMP.飞行运动营地FLYING SPORTS CAMP浪漫飞行度假村ROMANTIC FLYING RESORT航空科研教育综合体AVIATION RESEARCH AND EDUCATION COMPLEX航空飞行产业AVIATION INDUSTRY浪漫休闲产业ROMANTIC LEISURE INDUSTRY2大产业2 MAJOR INDUSTRIES3大分区3 MAJOR DIVISIONS高端航空运动H I 89、G H E N D A V I A T I O N M O T I O N精品国际赛事BO UT I Q UE I N T E R N A T I O N A L M A T C H航空主题旅游A V I A T I O N T H E M E T O UR I SM航空教育培训A V I A T I O N E D U C A T I O N A N D T R A I N I N G航空会议会展A V I A T I O N C O N F E R E N C E A N D E XH I B I T I O N浪漫度假旅游R O M A N T I C V A C A T I O N T90、 O UR I SM爱情飞行旅拍L O V E F L Y I N G8大业态8MAJORFORMATS3大活动季3 MAJOR ACTIVITY SEASONS16个亮点产品16 HIGHLIGHTS飞行梦想家游戏乐园F L Y I N G D R E A ME R G A M E PA R K游艇度假酒店Y A C H T R E SO R T H O T E L浪漫度假主题配套R O M A N T I C H O L I D A Y T H E M E M A T C H I N G热气球婚礼飞行酒店BA L L O O N W E D D I N GF L I G H T H O T91、 E L机库博物馆H A N G A R M U SE U M青少年航空培训实习基地Y O UT H A V I A T I O N T R A I N I N G PR A C T I C E B A SE航天飞行科普馆SPA C E F L I G H TSC I E N C E M U SE U M航空培训中心A V I A T I O NT R A I N I N G C E N T E R航空展示展览展销中心A I R SH O W E XH I B I T I O N C E N T E R海棠云上生活飞行营地BE G O N I A C L O UD L I F E F L Y 92、I N G C A M P.能量运动季ENERGY SEASON航空交流季AVIATION EXCHANGE SEASON浪漫文化季ROMANTIC CULTURE SEASON空海婚恋文化L O V E A N D M A R R I A G E C U L T U R E产品体系PRODUCT SYSTEM板块一：浪漫飞行度假村MODULE 1:ROMANTIC FLIGHT RESORT浪漫飞行度假村ROMANTIC FLYING RESORT浪漫度假：热气球婚礼飞行酒店ROMANTIC VACATION:BALLOON WEDDING FLIGHT HOTEL花园酒店GARDENHOT93、EL热气球飞行婚礼HOT AIR BALLOONFLYING WEDDING婚庆飞行旅拍基地WEDDING FLIGHTBRIGADE SHOOTINGBASE浪漫飞行度假村ROMANTIC FLYING RESORT高端食膳HIGH-ENDFOOD小型游艇SMALL-SCALEYACHT精致度假DELICATEON VACATION浪漫度假：游艇度假酒店ROMANTIC VACATION:YACHT RESORT HOTEL浪漫飞行度假村ROMANTIC FLYING RESORT浪漫花园ROMANTIC GARDEN星愿礼堂STAR WISHAUDITORIUM星语餐厅STAR LANGU94、AGERESTAURANT浪漫度假：浪漫度假主题配套ROMANTIC VACATION:ROMANTIC HOLIDAY THEME MATCHING 浪漫飞行度假村ROMANTIC FLYING RESORT无动力轻游乐NO POWERLIGHT PLAY儿童游戏园CHILDREN GAME PARK航空主题旅游：飞行梦想家游戏公园AVIATION THEME TOURISM:FLYING DREAMER GAME PARK浪漫飞行度假村ROMANTIC FLYING RESORT航空度假旅游室内FEC飞行娱乐场馆(互动娱乐业态)光影互动展厅LIGHT AND SHADOW INTERACT95、IONEXHIBITION HALLVR模拟驾驶舱VR SIMULATION COCKPIT航空职业体验AVIATION CAREER EXPERIENCE航空主题旅游：飞行梦想家游戏公园-室内FEC飞行娱乐场馆AVIATION THEME TOURISM:FLIGHT DREAMER GAME PARK-INDOOR FEC FLIGHT ENTERTAINMENT VENUE浪漫飞行度假村ROMANTIC FLYING RESORT休闲活动LEISURE TIMEACTIVITY图书阅览BOOKSREADING飞行员员工公寓：为飞行员提供住宿；为高端飞行爱好者提供社交场所PILOT STA96、FF APARTMENT:ACCOMMODATION FOR PILOTS;SOCIAL SPACE FOR HIGH-END AVIATORS浪漫飞行度假村ROMANTIC FLYING RESORT板块二：航空科研教育综合体MODULE 2:AVIATION RESEARCH AND EDUCATION COMPLEX航空科研教育综合体EDUCATION AND RESEARCH航空科普AVIATIONTHE POPULAR SCIENCE研学课堂RESEARCHAND STUDYCLASSROOM教育培训：航天飞行科普馆ROMANTIC VACATION:ROMANTIC YACHT R97、ESORT HOTEL航空科研教育综合体EDUCATION AND RESEARCH实物展示MATERIAL OBJECTEXHIBITION影音资料室VIDEO RESOURCE CENTER教育培训：机库博物馆EDUCATION AND TRAINING:HANGAR MUSEUM航空科研教育综合体EDUCATION AND RESEARCH培训教学TRAINING AND TEACHING飞行执照FLIGHTLICENSE教育培训：航空培训中心EDUCATION AND TRAINING:AVIATION TRAINING CENTER航空科研教育综合体EDUCATION AND RES98、EARCH航空展会AVIATIONEXHIBITION贸易洽谈TRADENEGOTIATION会议会展：航空展示展览展销中心CONFERENCE AND EXHIBITION:AVIATION EXHIBITION EXHIBITION AND SALES CENTER航空科研教育综合体EDUCATION AND RESEARCH学术交流LEARNIN GCOMMUNICATION专业比赛MAJORMATCH会议会展：研发销售展示中心CONFERENCE AND EXHIBITION:FORUM CENTER航空科研教育综合体EDUCATION AND RESEARCH飞机研发AIRCRAFT99、 DEVELOPMENT销售展示SALES SHOW板块三：飞行运动营地MODULE 3:FLYING SPORTS CAMP飞行运动营地FLYING SPORTS CAMP地质勘测GEOLOGYSURVEY环保监测ENVIRONMENTPROTECTIONMONITOR农业作业AGRICULTURETASK林业作业FORESTRY TASK航空研发：航空飞行作业研发中心AVIATION R&D:AVIATION FLIGHT OPERATION R&D CENTER飞行运动营地FLYING CAMP航空课堂AVIATIONCLASSROOM实体操作ENTITYOPERATION航模制作MOD100、EL AIRPLANEMAKE航空运动：青少年航空培训实习基地AVIATION SPORTS:YOUTH AVIATION TRAINING PRACTICE BASE飞行运动营地FLYING CAMP为企业或个人提供飞行执照培训工作PROVIDE FLIGHT LICENSE TRAINING FOR ENTERPRISES OR INDIVIDUALS航空运动：飞行者活动中心（培训学校）AVIATION SPORTS:PILOT ACTIVITY CENTER(TRAINING SCHOOL)飞行运动营地FLYING CAMP飞行观光游览FLYING SIGHTSEEING TOUR自驾飞101、行SELF DRIVINGFLIGHT模拟器体验SIMULATOREXPERIENCE其他飞行产品OTHER FLIGHT PRODUCTS航空运动：海棠云上生活飞行营地AVIATION SPORTS:BEGONIA CLOUD LIFE FLIGHT CAMP飞行运动营地FLYING CAMP以提高心理素质为主要目的，兼具体能和实践的综合素质教育，以运动为依托，以培训为方式，以感悟为目的。THE COMPREHENSIVE QUALITY EDUCATION,WHICH AIMS AT IMPROVING THE PSYCHOLOGICAL QUALITY,ISBASED ON SPORTS102、,TRAINING AND PERCEPTION.成人攀爬ADULTTO CLIMB团建项目LEAGUE BUILDINGPROJECT真人CS项目LIVE CS PROJECT航空运动：体能素质拓展基地AVIATION SPORTS:BASE OF PHYSICAL FITNESS DEVELOPMENT飞行运动营地FLYING CAMP空中婚纱摄影AERIAL WEDDING PHOTOGRAPHY空中告白IN THE AIRCONFESSION恋人跳伞LOVERPARACHUTING浪漫旅游：空海婚恋文化基地ROMANTIC TOURISM:AIR SEA MARRIAGE CULTUR103、E BASE飞行运动营地FLYING CAMP能量运动季ENERGY SEASON航空交流季AVIATION EXCHANGE SEASON浪漫文化季ROMANTIC CULTURE SEASON三大主题活动持续性旅游营销，打造全年皆可游、皆不同的浪漫飞行之旅，打造特色品牌的吸引力SUSTAINABLE TOURISM MARKETING OF THE THREE MAJOR THEME ACTIVITIES WILL CREATE A ROMANTIC FLYING TOUR THAT CAN BE VISITED ALL YEAR ROUND,AND CREATE THE ATTRACTI104、ON OF CHARACTERISTIC BRANDS3月4月5月6月7月8月9月10月11月12月1月2月MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY婚礼花园写生节WEDDING GARDENSKETCHING FESTIVAL小型音乐节SMALL-SCALEMUSIC FESTIVAL航空产业论坛AVIATION INDUSTRYFORUM特技飞行大赛TRICK FLIGHTCOMPETITION滑翔伞比赛GLIDERMATCH世界航模锦标赛WORLD MODEL 105、AIRCRAFTCHAMPIONSHIPS无人机国际邀请赛UAV INTERNATIONALINVITATIONAL COMPETITION青少年航空研学冬令营YOUTH AVIATION RESEARCH AND LEARNING WINTER CAMP航空教练研讨会AVIATION COACHWORKSHOP航空旅游产品发布会AIR TOURISM PRODUCTSRELEASE CONFERENCE航空+婚庆产业发展主题论坛AVIATION+WEDDINGINDUSTRY DEVELOPMENT FORUM空海飞行婚恋摄影活动节AIR SEA FLIGHT MARRIAGEPHOTOGR106、APHY FESTIVAL明星婚礼节STAR WEDDING DAY活动体系ACTIVITY SYSTEM社会效益SOCIAL RESULTS项目投资20亿元，将带来稳定的经济与社会价值双收益THE PROJECT INVESTMENT OF 2 BILLION YUAN WILL BRING STABLE ECONOMIC AND SOCIAL BENEFITS投资强度INVESTMENT INTENSITY20亿三年后营收BUSINESS INCOM5亿地方财政收入FISCAL REVENUE3000万直接就业岗位PROVIDING JOBS600人当地就业岗位PROVIDING JOBS107、1600人吸引大量国际游客，提升国际知名度ATTRACT A LARGE NUMBER OF INTERNATIONAL TOURISTS AND ENHANCE INTERNATIONAL REPUTATION带动周边经济发展，促进新型城镇化PROMOTE THE DEVELOPMENT OF SURROUNDING ECONOMY AND PROMOTE NEW URBANIZATION社会效益：构产业、增就业、引游客、促周边SOCIAL RESULTS：BUILDING INDUSTRY,INCREASING EMPLOYMENT,ATTRACTING TOURISTS AND PROMOTING SURROUNDING AREAS经济效益：三年后营收5亿元、实现地方财政3000万、提供直接就业岗位600人，带动当地就业岗位1600人ECONOMIC BENEFITS:AFTER THREE YEARS,THE REVENUE WILL REACH 500 MILLION YUAN,THE LOCAL FINANCE WILL REACH 30 MILLION YUAN,600 DIRECT JOBS WILL BE PROVIDED,AND 1600 LOCAL JOBS WILL BE CREATEDTHANKS