1、01大赛应该有一个专属IPCONTENT CREATIVE ACTIVITIES所阅资料结论，我们卡萨帝中央空调室内设计大赛应该有一个专属的符号，塑造一个可延展，有生命力的IP。当大家都在说，设计家，我们的眼光应该放到更高的境界那就是设计师的核心巅峰能力创造力当大家都在说，生态家，我们的格局应该展现的更加宏伟，那应该是城市生存的大环境生态人居我们应该以国际高端家电品牌的视野和高度以及社会责任感，在这个行业里发出王者之声往年的卡萨帝中央空调室内设计师大赛，大概率一年一换视觉，logo使用品牌logo，没有针对室内设计大赛与品牌相结合的专属形象，也没有为设计师们打造符合他们职业特点的IP周边产品，2、没有一条主线进行很好的贯穿。在全国的设计公司里面没有行程专属的印象记忆。所以我司认为，此次系列活动策划，需要有一个灯塔，一个标引，形成一个初步的，相对完整的体系。在未来的活动中，继续深化。Casarte：卡萨帝官方logoCreativity：创造力英文双C诠释：卡萨帝的创造力Slogan：创造力，赋新人居之境赋新：赋予新的定义人居之境的双层含义：生态环境艺术境界02年度活动的传播轮廓CONTENT CREATIVE ACTIVITIESPART ONEHOT NEWS DISSEMINATION传播总规划卡萨帝中央空调生态峰会传播总规划卡萨帝中央空调设计大赛颁奖盛典上海/北京设计周中国青年设3、计师说设计师沙龙卡萨帝中央空调用户品鉴会/经销商活动/连锁渠道发布会3月4月5月6月7月8月9月10月11月12月时间活动项目设计师沙龙设计师沙龙设计师沙龙设计师沙龙2021卡萨帝中央空调“创造力-赋新人居之境”年度IP活动传播规划IP打造卡萨帝中央空调“创造力-赋新人居”为年度活动IP，以AWE生态峰会为活动IP切入点，进行品牌聚焦，链接核心，将年度系列活动产品化，内容化，不断输出内容，内容产生流量，逐渐将公域流量转化为私域流量，让参与者成为传播者，继而创造消费者，实现品牌IP圈层化基础传播融媒体传播新媒体传播渠道报纸、电视、站牌、高炮广告、地铁广告、权威行业杂志、无线广播、圈层线下生态资源4、等夯实基础传播以年度活动IP为基层传播构建框架，资源通融、内容兼融、宣传互融、利益共融四维空间立体式融合传播用营销四维赋能活动IP价值持续增长，Social话题打造引爆，行业焦点导流传播，触动垂直圈层精准资源微博、微信、今日头条、知乎、瑞丽、家居设计空间、KOL、KOC、权威行业协会/机构PART ONEHOT NEWS DISSEMINATION传播亮点传播前期传播亮点活动中期传播后期2021卡萨帝中央空调“创造力-赋新人居之境”年度IP活动传播亮点倒计时海报电子邀请函定制15秒倒计时视频长图预告海报官微/蓝微新闻稿预热传播盛典3D预览长图盛况总结云相册/云摄影主流直播平台及时直播私人专属V5、log视频九宫格图文PYQ传播KOL/微众/融媒传播15sBD Vedio行业权威报道传播生态设计圈层深度传播03年度活动的执行规划CONTENT CREATIVE ACTIVITIES卡萨帝中央空调生态峰会Phase01 传播规划Spread the highlights of the event to the public and let more people know about the eventONE倒计时海报电子邀请函视觉设计延展视觉设计延展Phase02 活动执行Spread the highlights of the event to the public and let m6、ore people know about the eventTWOINDEXES活动目录概览尊贵仪式感入场-智能AI签到每位嘉宾配发一个手环，里有RFID芯片卡，嘉宾及设计师签到后，一段专属迎宾画面出现，彰显活动尊贵感和仪式感活动开场前，手环将震动温馨提示嘉宾入场就坐宴会环节将作为活动专属身份象征进入宴会将意大利歌剧音乐与舞蹈融合，融合轻纱勾勒出风的轮廓，利用矩阵灯球舞蹈作为开场节目表演，舞者加上矩阵灯球的配合，同时矩阵灯球可根据舞者自由变化造型，同时搭配灯光的效果，一场矩阵灯球舞蹈震撼呈现。震撼视觉开场舞蹈卡萨帝中央空调“高端品质认证”发布仪式AR全息幕布，卡萨帝中央空调“高端品质认证”发7、布仪式视频投射在环绕全息幕布上，将卡萨帝的科技、精致、艺术品牌属性完美呈现360环绕视觉震撼效果，带给现场嘉宾/经销商及设计师深刻印记的活动记忆点第四届设计师大赛启动仪式激光+数控球结合追踪技术启动时刻，启动球从舞台上方下降，同步台下每位嘉宾手环震动，触动手环个人头像将出现在舞台上其中一个数控球中，让整个启动仪式有全体嘉宾参与第四届设计师大赛启动仪式活动各环节由灯光师调配专属环节灯光音效，配合环节参与领导及启动仪式营造高端品质活动氛围整体俯瞰图A C T I V I T Y P R O C E S S P L A N N I N G活动流程规划Activity warm-up,dealers,8、designers sign in,interactive experience visitHost voice-over promptThe opening showThe moderator introduced the leaders and guests of the meetingLeaders and guests delivered speechesNew interpretation of 2021 Casati annual brandA review of the ecological model of Casati central air conditioning and9、 its 2021 ecological strategyCasadiCentral Air Conditioning and Authoritative Research Institute(institutions)for high-end product certification and release2021 Casati Central Air Conditioning 4th Beautiful Living Space Design Competition was launched2021 Casati High-end Quality Life Aesthetics Whit10、e Paper 2.0 was released活动暖场、经销商、设计师签到、互动体验参观主持人画外音提示开场节目主持人开场介绍本次会议领导和嘉宾领导及嘉宾致辞发言2021卡萨帝年度品牌全新解读卡萨帝中央空调生态模式回顾及2021生态战略卡萨帝中央空调与权威研究院（机构）对产品进行“高端品质认证”发布2021卡萨帝中央空调第四届美好生活空间设计大赛启动2021卡萨帝中央空调高端品质生活美学白皮书2.0 发布细节体现花艺氛围营造细节体现精致茶歇冷餐摆台设计由专业餐饮设计团队打造，将精致、艺术融于每个细微细节现场提供精致摆台冷餐及饮品随意品鉴专业活动礼仪人员，负责全流程迎宾，接待，发布环节服务工作11、礼模标准，净身高175cm以上，黑发，无纹身，有贵宾接待及高端活动经验统一由化妆师进行妆面细节体现高端活动专属礼仪Conference level professional materials production teamFor you to provide PPT production,copy optimization,graphic custom typesetting发布会级别专业资料制作团队为活动提供PPT制作，文案优化，图文定制排版呈现最完美的发布内容卡萨帝中央空调设计大赛颁奖盛典010203传播亮点Spread the highlights of the event to th12、e public and let more people know about the event活动亮点Spread the highlights of the event to the public and let more people know about the event会场设计Spread the highlights of the event to the public and let more people know about the eventINDEXES活动目录概览 01传播亮点-前期传播倒计时海报 01传播亮点-前期传播倒计时视频 01传播亮点-前期传播预热视频 013、1传播亮点-中期传播云摄影/云相册云摄影实时同步上传颁奖盛典现场盛况设计师配合客户挑选照片，策划根据图片搭配文案，进行官方双微九宫格图文传播 01传播亮点-中期传播媒体矩阵直播主流融媒体直播平台对颁奖盛典进行全流程直播各直播平台分属直播主持人，对直播平台 01传播亮点-后期传播AI智能私人Vlog专属视频私人Vlog专属视频-每位参与者都是传播者活动现场架设数十架摄像机及GOPRO，智能人脸识别，为每一位参与颁奖盛典的嘉宾在活动结束时自动剪辑一段15秒个人专属Vlog视频，每位参与者都将成为活动的传播者 01传播亮点-后期传播15秒矩阵传播视频剪辑活动15秒精彩视频，活动结束当天及第二天分两段14、波次进行官方双微一抖及合作短视频平台传播，持续扩大活动影响力，延长活动传播波长 02活动亮点-三大篇章承接荣誉盛典第一篇章：探界盛典倒计时开场节目-意大利殿堂级交响乐主持人开场协会领导致辞+市场分享邀约嘉宾致辞+行业分享卡萨帝领导致辞+生态分享第二篇章：非凡“创造力赋新人居之境”workshop分享荣誉颁奖盛典时刻第三篇章：启航设计+俱乐部首席设计师加入仪式美好生活空间白皮书2.0发布2022年设计师大赛招募预热启动颁奖盛典晚宴Chapter One:Exploring the RealmCountdown to Grand EventOpening act-Italian temple sy15、mphonyHost openingAssociation leaders speech+market sharingInvited guest speech+industry sharingKasati leaders speech+ecological sharingChapter Two:ExtraordinaryCreativity Enriching New Peoples Habitat-Workshop sharingHonors and awards ceremony momentChapter Three:SailingDesign+Clubs lead designer j16、oined the ceremonyThe White Paper on Better Living Space 2.0 was releasedRecruitment for the 2022 Designer Competition startsAward Ceremony Dinner 02活动亮点-意大利殿堂级交响乐团纯正意大利殿堂级交响乐，震撼且具有卡萨帝品牌格调活动全流程音乐将由乐团现场演奏，更加视听震撼颁奖盛典融合交响乐，极具荣耀和仪式感 02活动亮点-颁奖盛典“高光时刻”矩阵级灯光舞美效果，配合流程各个环节，呈现不同震撼视觉效果，对于视觉敏感的设计师而言，本次颁奖盛典将成为永恒17、的经典记忆（领导登台舞美灯光聚焦效果示意）（颁奖盛典开场舞美灯光聚焦效果示意）02活动亮点-颁奖盛典视频每个奖项都有单独定制颁奖视频，其中包含对奖项的解读或获奖者宣言【颁奖视频示意】奖项颁奖画面示意【颁奖画面示意】02 活动亮点-奖杯推荐03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计03 会场设计卡萨帝中央空调京沪设计周中国青年设计说010203传播亮点Sprea18、d the highlights of the event to the public and let more people know about the event活动亮点Spread the highlights of the event to the public and let more people know about the event会场设计Spread the highlights of the event to the public and let more people know about the eventINDEXES活动目录概览活动主视觉设计预热期-倒计时海报预19、热期-活动海报预热期-自媒体预热卡萨帝中央空调双微、海尔智家官微、合作单位、合作媒体等相关公众号转发活动信息预告，自媒体端对活动能够全面预热公众平台中国青年设计师与资深设计大咖究竟能摩擦出什么样的火花？2021年卡萨帝中央空调Casarte-CREATIVITY室内设计师大赛暨上海时装周是什么原因引来外界无数关注，让众多中国青年设计师纷纷参与？2021年卡萨帝中央空调Casarte-CREATIVITY室内设计师大赛暨上海时装周优秀青年设计师道路上必打卡的一段经历2021年卡萨帝中央空调Casarte-CREATIVITY室内设计师大赛暨上海时装周Casarte Central Air Con20、ditioning Shuangwei,Haier Zhijia Guanwei,cooperative units,cooperative media and other r WeChat official account forwarding activity information can be fully warmed up from the media side微博#有一种赋新人居之境之声#微博话题区讨论#中国青年设计师有话说#微博话题区讨论预热期-视频/短视频发布将活动信息、亮点以15s短视频的形式进行发布，吸引青年设计师参与、引发行业关注The event information21、 and highlights will be released in the form of 15s short videos to attract young designers to participate and attract industry attention15s短视频示意引爆期-短视频发布计划：3支短视频矩阵全维度活动纵览引爆期-总结长图/总结小视频发布会精彩回放-长图文、短视频引爆朋友圈线下内容高精设计制作，全程聚焦活动细节体现品牌调性，传递品牌感动，达到持续传播、升华主题的作用。CREATIVEACTIVE 活动流程规划 创意邀请函 创意灵感手环 创意DP打卡点 创意开场22、节目 大咖论坛 创意伴手礼CREATIVE INVITATION LETTERCREATIVE INSPIRATION BRACELETCREATIVE DP PUNCH CARDCREATIVE OPENING PROGRAMDaka ForumCREATIVE COMPANION GIFTACTIVITY PROCESS PLANNINGA C T I V I T Y P R O C E S S P L A N N I N G活动流程规划Activity warm-up,designer sign-in,experience visitBlack technologyOpening pro23、gramThe host introduced the leaders and guests of this meeting at the beginningSpeech by Leading Guests CasarteCentral Air Conditioning Brand SharingSharing by international design mastersChinese young designers say videosSpeech by representatives of Chinese young designersBig coffee forum(designer 24、topic 1,topic 2,interactive question and answer)Free discussion session活动暖场、设计师、嘉宾签到、互动体验参观主持人画外音提示开场节目主持人开场介绍本次会议领导和嘉宾领导嘉宾致辞（卡萨帝中央空调、中国建筑装饰协会）卡萨帝中央空调品牌分享国际设计大师分享中国青年设计师说视频中国青年设计师代表演讲大咖论坛（设计师话题一、话题二、互动问答）自由讨论环节 邀请函看似只是一张精致的黑色卡片，里面却藏着一个相当好玩的彩蛋。按压指纹区域之后，卡片里隐藏的二维码会清晰地凸显出来，扫描二维码将进入“手机解锁中国青年设计说之旅”。（上传自己的25、信息、查看会议信息、亮点、攻略等等）签到时向工作人员出示并验证邀请函上的指纹二维码即可，节约时间、方便快捷。The invitation seems to be just a delicate black card,but there is a very interesting egg hidden in it.After pressing the fingerprint area,the hidden two-dimensional code in the card will be clearly highlighted,and scanning the two-dimensional co26、de will enter the Mobile Phone Unlocking Chinese Youth Design Tour(uploading your own information,viewing meeting information,highlights,strategies,etc.).Show and verify the QR code on the invitation letter to the staff when signing in,which saves time,is convenient and quick.C R E AT I V E I N V I 27、TAT I O N L E T T E R创意邀请函创意灵感手环C R E AT I V E B R AC E L E T 灵感手环创意：希望设计师们带上灵感手环拥有无限的灵感、创造力；愿他们不做扎营者，敢于颠覆和挑战成为一名优秀的设计师，用自己的好设计为用户营造品质生活。灵感手环也可以在大咖论坛环节与嘉宾实时互动。Creativity of inspiration bracelet:I hope designers have unlimited inspiration and creativity.I hope they will not be campers,dare to subvert28、 and challenge to become excellent designers,and create a quality life with their own good designs.Together with casarte Central Air Conditioning,we will create a smart air solution,build an ingenious home,and provide users with a comfortable experience full of futuristic feeling.DP打卡点Major events s29、uch as the development history of central air conditioning in casarte,news and information,and outstanding works of previous design competitions are constantly presented through the digital wall.The experiencer only needs to click on the screen with his fingers and open a picture at will.The picture30、 will highlight and enlarge and squeeze out the surrounding picture information,and the related information of the picture will be presented for the experiencer to consult.Immersive experience,strong interaction and full of scientific and technological sense卡萨帝中央空调科技数字墙 卡萨帝中央空调发展历程、新闻资讯等大事件和往届设计大赛优秀31、作品通过科领数字墙不断流动呈现，体验者只需要动动手指点击屏幕即可，随意打开一张图片，图片会突显放大并将周围的图片信息挤压开来，图片相关信息会呈现出来供体验者查阅。沉浸式体验、互动性强、科技感十足D P P U N C H-I N P O I N TDP打卡点In view of the problems often faced by industry interior designers,guests and experts are invited to record and answer audio in advance.Designers can scan the QR code on t32、he wall to choose their own concerns,and wear headphones to listen to experts opinions and suggestions.Example:HI dear young designer,welcome to attend the 2021 casarte central air-conditioning Casarte-CREATIVITY interior design master competition and Shanghai fashion week.I am xxx,and I am very hap33、py to talk with you about design experience.I have the following suggestions for your concerns:.设计师声音所 针对行业室内设计师经常面临的问题，提前邀请嘉宾、专家录制解答音频。设计师们现场可以扫描墙上的二维码选择自己关心的问题，带上耳机倾听专家观点、建议;例：“Hi，亲爱的青年设计师，我是xxx，很高兴在2021年卡萨帝中央空调Casarte-CREATIVITY室内设计师大赛暨上海时装周一起共话探讨空间美学设计经验，针对你关心的问题，我有以下几点见解：D P P U N C H-I N P O I34、 N T 手碟打击乐，音域宽广，由于表面有凹凸点，可以演奏旋律，声音空灵神秘，被誉为天籁之音。音色有点像竖琴，也有点像调过音的钢鼓。阵阵轻柔空灵的手碟击打乐声,享受法式艺术的视听盛宴；节目创意代表设计师源源不断的灵感、创造力，与卡萨帝中央空调迸发出新的火花。节目推荐：手碟打击乐Hand-disc percussion music has a wide range.It can play melody because of the bumps on the surface,and its sound is ethereal and mysterious.It is known as the so35、und of nature.The timbre is a bit like a harp,and a bit like a tuned steel drum.Bursts of soft and ethereal hand discs hit the music and enjoy the audio-visual feast of French art;Program creativity represents the continuous inspiration and creativity of designers,and gives a new spark to generate,t36、he central air conditioner in casarte.开场节目C R E AT I V E O P E N I N G P R O G R A M节目推荐：歌曲HOMECombining with the round stage,performers skillfully blend all kinds of light and shadow into white-footed dresses,making ever-changing and completely different fashions,and also making people think about 37、various excellent works designed by designers for different users and industries of central air conditioners in casarte.表演者结合圆形舞台，把各式各样的光影巧妙地融合在脚白的礼服中，做出千变万化、完全不同面貌的时装，也让人思考设计师面对卡萨帝中央空调的不同用户、行业为其设计出的各种优秀作品。开场节目C R E AT I V E O P E N I N G P R O G R A M大咖论坛 邀请行业设计大咖，从多角度齐发，围绕未来设计人居之境空气美学生态展开深度对话，与青年设38、计师进行观点思维碰撞、探讨，互助相长，智慧同行。DA K A F O R U MInvite the big coffee of industry design,make a concerted effort from multiple angles,conduct in-depth dialogue around the air aesthetic ecology of the future design of human settlements,and have a collision and discussion with young designers,so as to help ea39、ch other grow and walk with wisdom.嘉宾推荐GUEST RECOMMENDATION嘉宾推荐梁景华PA L Design Group 创办人及首席设计师美国林肯大学荣誉人文学博士香港十大设计师香港室内设计协会名誉顾问徐凌志APDC亚太设计精英邀请赛 国际评委澳门中西文化创意产业促进会 会长国内外多所知名院校访问教授田思明中国建筑装饰协会副会长宋微建上海微建（Vjian）建筑空间设计有限公司 董事长/首席设计师，中国建筑学会室内设计分会副理事长潘冉|Jaco Pan东南大学客座教授国际室内建筑师联盟成员（IFI）老门东历史街区评审委员会设计顾问赵睿1993年始从40、事建筑及室内设计行业纬图建筑设计装饰工程有限公司董事长、设计总监创意伴手礼C R E AT I V E CO M PA N I O N G I F T时尚饰品Outfield Atmosphere活动区域展示Outfield Atmosphere外场活动区域展示Outfield Atmosphere外场活动区域展示Outfield Atmosphere外场活动区域展示Outfield Atmosphere外场活动区域展示Outfield Atmosphere签到处区域展示Outfield Atmosphere设计师声音所区域展示Outfield Atmosphere大咖说区域展示Outfiel41、d Atmosphere精神堡垒区域展示Outfield Atmosphere合影处区域展示Outfield Atmosphere茶歇区域展示Outfield Atmosphere内场区域点位俯瞰图Outfield Atmosphere内场区域点位俯瞰图Outfield Atmosphere内场区域点位俯瞰图Outfield Atmosphere舞台舞美正空间设计展示Outfield Atmosphere舞台舞美左视图设计展示Outfield Atmosphere舞台舞美右视图设计展示Outfield Atmosphere舞台舞美近视图设计展示Outfield Atmosphere舞台舞美近（42、左）视图设计展示Outfield Atmosphere舞台舞美近（右）视图设计展示Outfield Atmosphere大咖论坛设计展示Outfield Atmosphere场景设计展示Outfield Atmosphere场景左视图设计展示Outfield Atmosphere场景右视图设计展示道旗导视牌延展设计E X T E N S I O N D E S I G N手提袋手卡、麦标证件延展设计E X T E N S I O N D E S I G N卡萨帝中央空调设计师沙龙活动主视觉设计CREATIVEACTIVE 活动流程规划 创意邀请函 趣味打卡拍照 优秀作品鉴赏 创意开场视频 设计43、师Battle 铭心（明信）片 创意伴手礼CREATIVE INVITATION LETTERFUN PUNCHING AND TAKING PICTURESAPPRECIATION OF OUTSTANDING WORKSCREATIVE OPENING VIDEODESIGNER BATTLEMINGXIN(MINGXIN)TABLETSCREATIVE COMPANION GIFTACTIVITY PROCESS PLANNINGA C T I V I T Y P R O C E S S P L A N N I N G活动流程规划Activity warm-up,designer sig44、n-in,experience visitBlack technologyOpening video(explanation of design contest and previous review)Leadership speech2021 casarte Central Air Conditioning Design CompetitionDesign theme salonDakaForumFree discussion sessionThe ceremony is over活动暖场、设计师签到、互动体验参观主持人开场开场视频（设计大赛阐述和往届回顾）嘉宾致辞2021卡萨帝中央空调设计45、大赛细则阐述及疑问解答设计主题沙龙互动交流仪式环节结束 智慧魔方寓意设计师无限的创意、力量和智慧，是三者互相融合。魔方时尚设计感优越，打开后便可看到设计师沙龙信息，流程安排等。Wisdom Rubiks Cube symbolizes the designers infinite creativity,strength and wisdom,which is the integration of the three.Rubiks cube has a superior sense of fashion design.After opening it,you can see the design46、er salon information,process arrangement and so on指尖魔方邀请函C R E AT I V E I N V I TAT I O N L E T T E R创意邀请函 制作趣味打卡标语增强双方交互，提高设计师交互体验氛围，增加趣味性、参与度和对品牌的感知度。Making fun punch-in slogans enhances the interaction between the two parties,improves the interactive experience atmosphere of designers,and increas47、es the interest,participation and perception of brandsF U N P U N C H I N G A N D TA K I N G趣味打卡拍照 将往届卡萨帝中央空调设计大赛的优秀作品给予展示，设计师互相鉴赏、交流、学习，共同探讨卡萨帝设计师的匠心之作。The outstanding works of the previous Casarte Central Air Conditioning Design Competition are spelled into the shape of Casarte,and the designers a48、ppreciate and communicate with each other to discuss the ingenuity of casarte designers.A P P R E C I AT I O N O F W O R K S优秀作品鉴赏 将卡萨帝中央空调设计大赛介绍、往届的回顾作为设计师沙龙开场视频，带领新的设计师感悟、认知、大赛的魅力。Take the review of the previous casarte Central Air Conditioning Design Competition as the opening video of the design49、er salon,and lead the new designers to feel,recognize and appreciate the charm of the competition.O P E N I N G V I D E O P L A N N I N G开场视频策划 设计师Battle 沙龙现场以抽签的方式进行分组，给出相同的设计题目在规定的时间段内分别设计图纸，最后上台进行设计方案阐述，由设计专家、领导进行点评，选出TOP 1、TOP 2、TOP 3，颁发其相应的证书。Designers Battle-Salon are divided into groups by dr50、awing lots on the spot,and design drawings with the same design topics are given within the specified time period.Finally,they come to the stage to elaborate the design scheme,and design experts and leaders comment on it,and select TOP 1,TOP 2 and TOP 3.D E S I G N E R B AT T L E设计师Battle小小的明信片蕴含深深的51、寓意，在浮躁的快节奏时代，这份话语弥足珍贵。设计师们写下沙龙体会、心得和对卡萨帝中央空调设计大赛的祝福和建议，代表卡萨帝在追求极致的道路上，为追求完美、艺术，不断的融合、吸取、碰撞设计师观点。后期可以将每一场的铭心（明信）片汇总，录制成视频，在中国青年设计说活动上呈现出来。Small postcards contain deep meanings,which are precious in the impetuous fast-paced era.Designers write down what they want to say,Salons experience,thoughts and 52、blessings and suggestions for casarte Central Air Conditioning Design Competition,which represents casartes pursuit of perfection and art on the road of pursuing perfection,adhering to the philosophy of modesty,lean,integration,collision and generate.In the later stage,the Ming Xin films of each gam53、e can be summarized and presented at the awards ceremony of casarte Central Air Conditioning Design Competition.M I N G X I N (M I N G X I N)TA B L E T S铭心（明信）片设计花茶礼盒 将花茶礼盒外观用设计师软件LOGO包装，趣味、设计感十足。希望设计师在忙碌的同时，克服烦躁，喝茶启发创作灵感，同时花茶也有养生的功效。Packaging designer software LOGO commonly used by designers in the54、 appearance of scented tea gift box is full of fun and design sense.It is hoped that designers will overcome irritability while they are busy,and drink tea to inspire creative inspiration.At the same time,scented tea also has the effect of keeping healthy.创意伴手礼C R E AT I V E CO M PA N I O N G I F T卡55、萨帝中央空调用户品鉴会活动主视觉设计CREATIVEACTIVE 创意邀请函 创意伴手礼 创意黑色手环 中央空调拆机品质体验 Conversation设计大咖 竹韵香氛体验 茶道品鉴CREATIVE INVITATION LETTERCREATIVE COMPANION GIFTCREATIVE BLACK BRACELETQUALITY EXPERIENCE OF CENTRAL AIR CONDITIONING DISASSEMBLYDIALOGUE DESIGN DAKABAMBOO FRAGRANCE EXPERIENCETEA CEREMONY TASTING高端定制透明亚克力邀请函56、黑金系邀请函礼盒 高端定制透明亚克力邀请函份量和质感优越，同时也很有收藏价值，收到的宾客不会随意放置 黑金系邀请函礼盒：邀请函包装搭配压纹信封纸和火漆蜡，不易损坏High-end customized transparent acrylic invitation letter and black gold invitation gift boxHigh-end customized transparent acrylic invitation letter has weight and texture.At the same time,it is also very collectible,57、and the guests received will not be placed at willBlack gold invitation gift box:the invitation package is matched with embossed envelope paper and wax,which is not easy to be damagedC R E AT I V E I N V I TAT I O N L E T T E R创意邀请函定制印章篆刻扇子 扇子打开后是中国风的图画，收拢后便是一个篆刻卡萨帝logo的印戳，具有收藏纪念价值。When the fan is o58、pened,it is the main vision of the tasting.When it is closed,it is a stamp for engraving the central air conditioner in casarte,which has the value of collection and commemoration创意伴手礼C R E AT I V E CO M PA N I O N G I F TC A S A RT E C U S TO M B L AC K B R AC E L E T 卡萨帝黑色手环针对卡萨帝中央空调用户为其定制专属黑色手环，既59、是一种身份的象征，又能增加品鉴会的仪式感，营造品鉴会的高端氛围。Casarte Black Bracelet-Customized exclusive black bracelet for casarte central air-conditioning users,which is not only a symbol of identity,but also can increase the sense of ceremony of the tasting and create a high-end atmosphere of the tasting卡萨帝定制黑色手环C A S A RT E60、 D I S A S S E M B LY E X P E R I E N C E 卡萨帝中央空调拆机品质体验卡萨帝中央空调与用户进行面对面“沟通”，通过拆机体验，让用户亲眼见证它的内部结构和原理，看到交互全透明的高端制造品牌，体验中央空调的智慧功能。Casarte disassembly quality experience-casarte central air conditioner communicates with users face to face.Through disassembly experience,users can witness its internal stru61、cture and principle,see the interactive and transparent high-end manufacturing brand and experience the intelligent function of central air conditioner.卡萨帝拆机品质体验CONVERSATIOND I A LO G U E G U E S T S 现场将邀请设计大咖、往届优秀设计师亲临现场分享设计经验和心得，与用户展开对话、讨论，针对不同用户为其量身设计方案并给出相应的建议等。The site will invite design big co62、ffee and previous outstanding designers to share design experience and experience in person,start dialogue and discussion with users,tailor-made design and give corresponding suggestionsConversation大咖B A M B O O F R AG R A N C E E X P E R I E N C E 竹是中国美德的物质载体，是佳人的象征，为无数仁人志士喜爱。竹香为花果芬芳増添奇妙变调，淡雅凝神，清冽悠63、长。老师现场教授竹韵香氛制作，用户在香氛体验中通过嗅觉感知世界，更在高端卡萨帝中央空调的空气中重拾专属于自己的味道，感知最本真、最洁净的空气美。Bamboo fragrance experience-making exclusive fragrance for high-end usersBamboo is the material carrier of Chinese virtue,the symbol of beautiful women,and loved by countless people with lofty ideals.Bamboo fragrance adds a wond64、erful tone change to the fragrance of flowers and fruits,which is elegant,peaceful,clear and long.Teachers teach the production of bamboo fragrance on the spot.Users perceive the world through smell in the fragrance experience,and regain their own taste in the air of high-end central air-conditionin65、g in casarte,and perceive the most authentic and cleanest air beauty.竹韵香氛体验制作高端用户专属香氛竹韵香氛体验T E A C E R E M O N Y TA S T I N G 品茶一直被高端人士当成一种高雅的艺术享受，既讲究泡饮技艺，更注重情趣，追求天然野趣，茶带给文人的是净化，是纯洁，心灵的纯净与山水融为一体，天人合一，找回最自然的真我。文人之性情、亲情、柔情和茶情，皆在茶中得到展真可谓“从一杯茶叶看世界“在普洱茶、红茶及乌龙茶三种茶品中选择，在精粹的烹煮模式中选择最适合的品鉴水温，品茗会友。Elegant to t66、he heart-the ultimate luxury tea ceremony tastingTea tasting has always been regarded as an elegant artistic enjoyment by high-end people.It not only pays attention to brewing skills,but also pays more attention to tastes and pursues natural wild interests.Tea brings purification and purity to liter67、ati.The purity of the soul is integrated with mountains and rivers,and heaven and man are United to find the most natural true self.The literatis temperament,affection,tenderness and tea love are all displayed in tea,which can be described as seeing the world from a cup of teaChoose from Pu er tea,b68、lack tea and oolong tea,and choose the most suitable tasting water temperature in the essence of cooking mode to taste tea and friends大雅于心极致奢华的茶道品鉴茶道品鉴卡萨帝中央空调经销商活动010203传播亮点Spread the highlights of the event to the public and let more people know about the event活动亮点Spread the highlights of the event69、 to the public and let more people know about the event会场设计Spread the highlights of the event to the public and let more people know about the eventINDEXES活动目录概览PRESS CONFERENCE NEEDS 传播视觉设计传播视觉设计CREATIVE HIGHLIGHTSPRESS CONFERENCE NEEDS 传播视觉设计传播视觉设计CREATIVE HIGHLIGHTSPRESS CONFERENCE NEEDS 经销商邀约创意经70、销商邀约创意CREATIVE HIGHLIGHTSPRESS CONFERENCE NEEDS 倒计时海报设计倒计时海报设计CREATIVE HIGHLIGHTSPRESS CONFERENCE NEEDS 前期造势预热视频前期造势预热视频CREATIVE HIGHLIGHTS定制开场视频，以科技视频素材、场景生态赋能，山川大海为背景，转型升级，为经销商大会赋能，激励勠力同心，共创共赢等关键性文案为题，进行造势预热视频的制作！Customized opening video,with technological video materials,scene ecological empowerm71、ent,mountains,rivers and oceans as the background,transformation and upgrading,empowering and encouraging the dealer conferenceWork together to create a win-win situation and other key copywriting topics,and make a pre-heat video!Customized opening video,with technological video materials,scene ecol72、ogical empowermentPRESS CONFERENCE NEEDS 引爆期视、图传播引爆期视、图传播CREATIVE HIGHLIGHTS活动期空镜传播造势:POST-CAMPAIGN SPREADING DOUBLE MICRO活动期会议亮点传播造势:会议引爆期的照片直播造势:POST-CAMPAIGN SPREADING DOUBLE MICROPRESS CONFERENCE NEEDS 后期亮点九宫格后期亮点九宫格CREATIVE HIGHLIGHTS#卡萨帝中央空调经销商大会，2021全面启动，抢单加速，引领引爆。|后期亮点九宫格传播在经销商大会结束之际，甄选经销商大会73、激励、亮点环节的照片，官方微博微信进行继续造势蓄力。后期造势传播双微DEMO:POST-CAMPAIGN SPREADING DOUBLE MICRODEMO:#慧聚高端 加冕未来 2021卡萨帝中央空调经销商全面启动以用户体验为中心，全面升级智慧空气生活场景，科技驱动未来空气市场，为全国经销商赋能加速，共创共赢DEMO:#慧聚高端 加冕未来#赋能加速 共创共赢PRESS CONFERENCE NEEDS 活动流程规划活动流程规划CREATIVE HIGHLIGHTSThe Part OneThe Part TwoT h eP a r tThreeT h eP a r tThree嘉宾签到、入74、场主持人画外音开场倒计时视频领导致辞指导客户优秀案例分享卡萨帝空调2021启动仪式卡萨帝新经销商签约仪式卡萨帝经销商晚宴会议结束T h eP a r tThreeT h eP a r tThreeT h eP a r tThreeT h eP a r tThreeT h eP a r tThreeGuests Sign In And Enter The VenueHost VoiceoverOpening Countdown VideoLeaders Speech GuidanceCustomer Excellent Case SharingCasarte Air Conditioning 275、021 Launching CeremonySigning Ceremony Of Casartes New DealerCasarte Distributor DinnerEnd Of The MeetingPRESS CONFERENCE NEEDS 开场倒计时视频开场倒计时视频CREATIVE HIGHLIGHTSCustomized opening video,with technological video materials,scene ecological empowermentPRESS CONFERENCE NEEDS 卡萨帝新征程启动仪式卡萨帝新征程启动仪式CREATIVE76、 HIGHLIGHTS卡萨帝新征程启动仪式:POST-CAMPAIGN SPREADING DOUBLE MICRO将卡萨帝高端生活的艺术理念，以及物联网智慧生活带入“千家万户”。卡萨帝中央空调走入“千镇万乡”的理念，设计城市城镇点亮的形式进行2021年的开局启动仪式，经销商边际全国版图。PRESS CONFERENCE NEEDS 卡萨帝经销商签约仪式卡萨帝经销商签约仪式CREATIVE HIGHLIGHTS新晋经销商签约仪式:POST-CAMPAIGN SPREADING DOUBLE MICRO对于新晋经销商进行2021年签约启动仪式，采用电子一键签约的形式，并公示在LED屏幕上为增加仪77、式感以及纪念意义，为我们的“新战友”颁发纪念证书，或者我们可以在签约的时候，选择证书签字形式，签字结束即可以进行展示！电子签约仪式：纪念签约仪式：PRESS CONFERENCE NEEDS 晚宴节目推荐晚宴节目推荐CREATIVE HIGHLIGHTS模式信息背板签到区欢迎区合影区Mode Information BackplaneWelcome AreaCheck In AreaGroup Photo AreaA WONDERFULPRESS CONFERENCE NEEDS 会场设计会场设计CREATIVE HIGHLIGHTS卡萨帝中央空调渠道发布会CREATIVEACTIVE 智能机78、器人引导 创意开场视频 创意启动仪式 创意签约仪式INTELLIGENT ROBOT GUIDANCECREATIVE OPENING VIDEOCREATIVE LAUNCHING CEREMONYCREATIVE SIGNING CEREMONY尊敬的_，欢迎您前来参加“合纵连横 决胜未来”2021卡萨帝中央空调xx渠道发布会，我是智能小优机器人，很高兴为您服务，请您跟随我前去活动主会场。迎宾、互动、引导、讲解、介绍等工作 提升公司企业的软实力，提升品牌形象!在迎宾上，更是能够给来访的来宾进行接待、智能讲解等Welcome,interact,guide,explain and introd79、uceEnhance the soft power and brand image of the company!In welcoming guests,it is also possible to give reception and intelligent explanations to visiting guestsI N T E L L I G E N T R O B OT G U I DA N C E智能机器人引导O P E N I N G V I D E O P L A N N I N G开场视频策划 梦之航启动仪式嘉宾上台共同按下启动台按钮，装置内的小风扇转动，颜色随之变化最后呈80、现出发布会主题，现场LED大屏幕相互配合播放视频。Launching ceremony of Dream Flight:The guests came to the stage to press the button of the launching platform together,the small fan in the device turned,and the color changed accordingly.Finally,the theme of the conference was presented,and the live LED screens cooperated w81、ith each other to play videos.C R E AT I V E L AU N C H I N G C E R E M O N Y启动仪式 电子签约是由签约双方或者多方在终端签名，签名同步到现场LED互动大屏幕上。现场嘉宾和媒体共同见证签约的重要时刻，让签约本身更具有新闻价值，有仪式感，合作也更加的正式，将签约仪式的气氛推到高潮！Electronic contract signing-it is signed by both parties or parties at the terminal,and the signatures are synchronized to the live LED interactive screen.On-site guests and the media witnessed the important moment of signing the contract,which made the signing itself more newsworthy,ceremonial and more formal,and pushed the atmosphere of signing ceremony to a climax!C R E AT I V E S I G N I N G C E R E M O N Y签约仪式