1、生生鲜鲜销销售售情情况况 部门散杂粮南北干货水果蔬菜散休闲食品酱菜水产鲜肉现加工熟肉 外送品牌熟肉豆腐房桃酥鸡蛋面点面包 1 月 销售额51072.5881650.55208139.3544312.82291419.6612157.6772068.85114439.1444722.6349605.95 44095.0733415.3259013.6541215.6357857.8 占生鲜比2.59%4.14%10.55%2.25%14.77%0.62%3.65%5.80%2.27%2.51%2.24%1.69%2.99%2.09%2.93% 占全店比0.99%1.58%4.02%0.86%5.2、63%0.23%1.39%2.21%0.86%0.96%0.85%0.65%1.14%0.80%1.12% 毛利额3602.599409.59115.193023.1431807.272236.815765.181.736287.554958.73851.284476.15590.145697.277930.22 占生鲜比2.26%5.89%5.71%1.89%19.92%1.40%3.61%0.00%3.94%3.11%2.41%2.80%0.37%3.57%4.97% 占全店比0.55%1.43%1.39%0.46%4.85%0.34%0.88%0.00%0.96%0.76%0.59%0.3、68%0.09%0.87%1.21% 毛利率7.05%11.52%4.38%6.82%0.1118.40%8.00%0.00%14.06%10.00%8.73%13.40%1.00%13.82%13.71% 来客数762412964249551268231977.00237145846028558132501078462773244964011544 日均来客数2464188054091031.5276148194180105348202105311372 客单价6.706.308.343.4933.385.1315.7218.988.0115.264.095.3218.194.285.01 4、2 月 销售额43595.1292833.61363466.2365108.78628424.0819303.02200748177700.1174335.84100520.88 58093.2550648.2256378.0438337.6459663.3 占生鲜比2.10%4.46%17.47%3.13%30.21%0.93%9.65%8.54%3.57%4.83%2.79%2.43%2.71%1.84%2.87% 占全店比0.48%1.03%4.03%0.72%6.96%0.21%2.22%1.97%0.82%1.11%0.64%0.56%0.62%0.42%0.66% 毛利额3658.5、011347.0717222.435150.8160731.533439.6715208.71.499275.569849.224819.677794.48563.785228.588147.31 占生鲜比2.12%0.78%10.00%2.99%35.27%2.00%8.83%0.00%5.39%5.72%2.80%4.53%0.33%3.04%4.73% 占全店比0.32%0.12%1.52%0.46%5.37%0.30%1.34%0.00%0.82%0.87%0.43%0.69%0.05%0.46%0.72% 毛利率8.39%1.45%4.74%7.91%0.1017.82%7.58%06、.00%12.48%9.80%8.30%15.39%1.00%13.64%13.66% 来客数643116379266271334645126.002962872267057065457512066100042520716010896 日均来客数2305859514771611.6410631223925216343135790256389 客单价6.785.6713.654.8841.276.5223.0226.5010.5221.974.815.0622.375.355.48 3 月 销售额41974.7843286.76227980.3149479.34224438.4411973.017、51184.77112446.4743057.3435682.42 40781.0127895.562881.8939538.4663967.21 占生鲜比3.72%3.84%20.21%4.39%19.89%1.06%4.54%9.97%3.82%3.16%3.61%2.47%5.57%3.50%5.67% 占全店比0.74%0.77%4.03%0.88%3.97%0.21%0.91%1.99%0.76%0.63%0.72%0.49%1.11%0.70%1.13% 毛利额3279.265600.029274.812450.8725030.532169.493841.41.775906.1538、161.473613.44821.17421.174889.488285.28 占生鲜比3.64%6.22%10.30%2.72%27.80%2.41%4.27%0.00%6.56%3.51%4.01%5.35%0.47%5.43%9.20% 占全店比0.50%0.86%1.42%0.38%3.83%0.33%0.59%0.00%0.90%0.48%0.55%0.74%0.06%0.75%1.27% 毛利率7.81%12.94%4.07%4.95%0.1118.12%7.50%0.00%13.72%8.86%8.86%17.28%0.67%12.37%12.95% 来客数709765102449、481339527794.002538356268915421299710081718939121080814167 日均来客数229210789432896.588211522217597325232126349457 客单价5.916.659.333.6931.054.7214.3716.327.9411.914.053.8816.073.664.52 4 月 销售额54420.6137603.17200646.0343247.42185204.168796.2655078.64108779.4438059.140493.88 40363.7938838.543306.4436865.4910、59520.35 占生鲜比5.30%3.66%19.55%4.21%18.04%0.86%5.37%10.60%3.71%3.94%3.93%3.78%4.22%3.59%5.80% 占全店比1.39%0.96%5.13%1.11%4.73%0.22%1.41%2.78%0.97%1.04%1.03%0.99%1.11%0.94%1.52% 毛利额3545.54711.677919.822782.1222742.831614.144193.7905037.473148.923252.664748.96408.274714.047693.15 占生鲜比4.33%5.75%9.67%3.40%2711、.76%1.97%5.12%0.00%6.15%3.84%3.97%5.80%0.50%5.75%9.39% 占全店比0.77%1.02%1.71%0.60%4.91%0.35%0.91%0.00%1.09%0.68%0.70%1.02%0.09%1.02%1.66% 毛利率6.51%12.53%3.95%6.43%0.1218.35%7.61%0.00%13.24%7.78%8.06%12.23%0.94%12.79%12.93% 来客数75985947202641237024557.0019263864752351523303944681412767971912979 日均来客数2531912、8675412818.576412925117211031527192324433 客单价7.166.329.903.5029.624.5714.2514.467.3912.264.274.7715.653.794.59 5 月 销售额47047.9930965.02201209.4629950.93152116.635844.8944217.0777940.0533760.5529082.08 29480.7423489.3643479.0130300.9345555.65 占生鲜比5.53%3.64%23.64%3.52%17.87%0.69%5.19%9.16%3.97%3.42%3.413、6%2.76%5.11%3.56%5.35% 占全店比1.39%0.91%5.93%0.88%4.49%0.17%1.30%2.30%1.00%0.86%0.87%0.69%1.28%0.89%1.34% 毛利额3781.884693.919138.512070.0219367.331073.233569.670.364513.393043.282637.732987.57417.474066.456344.65 占生鲜比5.27%6.54%12.74%2.89%26.99%1.50%4.98%0.00%6.29%4.24%3.68%4.16%0.58%5.67%8.84% 占全店比0.90%14、1.12%2.19%0.50%4.63%0.26%0.85%0.00%1.08%0.73%0.63%0.71%0.10%0.97%1.52% 毛利率8.04%15.16%4.54%6.91%0.1318.36%8.07%0.00%13.37%10.46%8.95%12.72%0.96%13.42%13.93% 来客数68835201201021012121797.001316323058414356217770714503276382479800 日均来客数222168648326703.13421041881417022814589266316 客单价6.845.9510.012.9628.15、834.4413.6913.347.7513.364.175.2215.743.674.65 6 月 销售额74221.2644753.6151598.6915414.67153497.944042.7537312.26105331.2331509.5526764.7 28624.8120035.3343432.5426366.3933343.49 占生鲜比8.93%5.38%18.24%1.85%18.47%0.49%4.49%12.67%3.79%3.22%3.44%2.41%5.23%3.17%4.01% 占全店比2.16%1.30%4.42%0.45%4.47%0.12%1.09%3.16、07%0.92%0.78%0.83%0.58%1.27%0.77%0.97% 毛利额5652.465195.826901.081102.2916988.36735.943030.6504513.392047.422422.792421.89323.343558.754549.56 占生鲜比6.89%6.34%8.42%1.34%20.72%0.90%3.70%0.00%5.50%2.50%2.95%2.95%0.39%4.34%5.55% 占全店比1.39%1.28%1.70%0.27%4.18%0.18%0.75%0.00%1.11%0.50%0.60%0.60%0.08%0.88%1.1217、% 毛利率7.62%11.61%4.55%7.15%0.1118.20%8.12%0.00%14.32%7.65%8.46%12.09%0.74%13.50%13.64% 来客数6806473716909638118170.00976252242354356206557273729267869076981 日均来客数227158564213605.6733841411456919112489230233 客单价10.919.458.972.4229.844.1414.7924.877.2312.965.005.3716.223.824.78 3 月 7 月 销售额53933.9423267.018、8128346.3515497.6177930.233382.3644853.2555622.9431509.8926204.68 30409.1622277.4540019.8533420.1637437.27 占生鲜比7.04%3.04%16.75%2.02%23.22%0.44%5.85%7.26%4.11%3.42%3.97%2.91%5.22%4.36%4.89% 占全店比1.66%0.72%3.96%0.48%5.49%0.10%1.38%1.72%0.97%0.81%0.94%0.69%1.23%1.03%1.15% 毛利额3626.373768.685573.7985.911619、315.16608.822964.150.073878.362433.11 27832.572894.84394.863878.195028.94 占生鲜比5.99%6.22%9.20%1.63%26.94%1.01%4.89%0.00%6.40%4.02%45.96%4.78%0.65%6.40%8.30% 占全店比0.95%0.99%1.46%0.26%4.28%0.16%0.78%0.00%1.02%0.64%7.30%0.76%0.10%1.02%1.32% 毛利率6.72%16.20%4.34%6.36%0.0918.00%6.61%0.00%12.31%9.29%91.53%12.20、99%0.99%11.60%13.43% 来客数3010386618694702117689.00937345637434104229765083953276593957890 日均来客数97125603226570.61301111211327421012889303255 客单价17.926.026.872.2127.833.6112.9814.867.6811.414.675.6414.473.564.74 8 月 销售额33032.4936259.4311456916907.81167850.423694.7348821.95115314.1130766.2131483.99 321121、9.6829006.0544580.638241.3734770.05 占生鲜比4.02%4.41%13.94%2.06%20.43%0.45%5.94%14.04%3.74%3.83%3.91%3.53%5.43%4.65%4.23% 占全店比1.04%1.14%3.61%0.53%5.30%0.12%1.54%3.64%0.97%0.99%1.01%0.92%1.41%1.21%1.10% 毛利额2368.73685.255351.851030.9715082.64661.583120.070.273955.072541.412763.13621.62445.814059.933866.022、1 占生鲜比4.08%6.35%9.22%1.78%25.97%1.14%5.37%0.00%6.81%4.38%4.76%6.24%0.77%6.99%6.66% 占全店比0.70%1.08%1.58%0.30%4.44%0.19%0.92%0.00%1.16%0.75%0.81%1.07%0.13%1.19%1.14% 毛利率7.17%10.16%4.67%6.10%0.0917.91%6.39%0.00%12.86%8.07%8.60%12.49%1.00%10.62%11.12% 来客数4934460218375741719565.00103836464399371027097433523、3302688111167727 日均来客数159148593239631.13331181421208724017287359249 客单价6.697.886.242.2827.483.5613.3926.218.2911.624.325.4416.593.444.50 9 月 销售额29235.5553925.25173610.8918312.28147825.396232.0880933.2191405.3536730.7443087.37 32002.8834498.9961371.1636559.0336621.42 占生鲜比2.46%4.55%14.63%1.54%12.46%0.24、53%6.82%7.70%3.10%3.63%2.70%2.91%5.17%3.08%3.09% 占全店比0.60%1.11%3.58%0.38%3.05%0.13%1.67%1.89%0.76%0.89%0.66%0.71%1.27%0.75%0.76% 毛利额2325.495895.577879.851230.3417039.031054.674675.70.464693.093874.872693.882974.7613.714492.883413.72 占生鲜比4.20%10.65%14.24%2.22%30.78%1.91%8.45%0.00%8.48%7.00%4.87%5.37%25、1.11%8.12%6.17% 占全店比0.44%1.10%1.48%0.23%3.19%0.20%0.88%0.00%0.88%0.73%0.50%0.56%0.11%0.84%0.64% 毛利率7.95%10.93%4.54%6.72%0.1216.92%5.78%0.00%12.78%8.99%8.42%8.62%1.00%12.29%9.32% 来客数5148611522107683917938.001394521752603781293771025679304198558576 日均来客数172204737228597.934617417512698237189101329286 客26、单价5.688.827.852.6830.274.4715.5117.389.7114.674.516.0720.183.714.27 10 月 销售额33446.7348204.18129548.5423805.3198516.245879.0560249.38141729.7329354.4338296.83 32691.6929351.6653586.2346995.0242970.36 占生鲜比3.53%5.08%13.66%2.51%20.94%0.62%6.35%14.95%3.10%4.04%3.45%3.10%5.65%4.96%4.53% 占全店比0.76%1.10%2.9527、%0.54%4.52%0.13%1.37%3.23%0.67%0.87%0.74%0.67%1.22%1.07%0.98% 毛利额2708.088176.875370.551594.3726589.871072.574339.0803873.383001.572985.123813.33535.865501.154957.37 占生鲜比3.42%10.32%6.78%2.01%33.55%1.35%5.48%0.00%4.89%3.79%3.77%4.81%0.68%6.94%6.26% 占全店比0.51%1.54%1.01%0.30%5.01%0.20%0.82%0.00%0.73%0.5728、%0.56%0.72%0.10%1.04%0.93% 毛利率8.10%16.96%4.15%6.70%0.1318.24%7.20%0.00%13.20%7.84%9.13%12.99%1.00%11.71%11.54% 来客数5701589423172867118806.0014274483438035762736780054352978123429620 日均来客数184190747280606.65461451411158825217596398310 客单价5.878.185.592.7529.594.1213.4432.368.2114.004.195.4017.993.814.4729、 11 月 销售额50609.967330.27174622.229033.28164117.685536.296862375275.4630443.5236961.01 31251.4533264.9257688.950130.5245754.86 占生鲜比5.35%7.12%18.47%3.07%17.36%0.59%7.26%7.96%3.22%3.91%3.31%3.52%6.10%5.30%4.84% 占全店比1.32%1.75%4.55%0.76%4.28%0.14%1.79%1.96%0.79%0.96%0.81%0.87%1.50%1.31%1.19% 毛利额2797.057730、50.227167.951820.7748269.38952.744450.7104119.823303.672578.624484.33576.895967.435392.9 占生鲜比3.82%10.58%9.79%2.49%65.92%1.30%6.08%0.00%5.63%4.51%3.52%6.12%0.79%8.15%7.37% 占全店比0.59%1.62%1.50%0.38%10.12%0.20%0.93%0.00%0.86%0.69%0.54%0.94%0.12%1.25%1.13% 毛利率5.53%11.51%4.10%6.27%0.2917.21%6.49%0.00%13.531、3%8.94%8.25%13.48%1.00%11.90%11.79% 来客数6718777425330929220509.0012324852442333162790727158262960127829795 日均来客数224259844310683.63411621471119324219499426327 客单价7.538.666.893.1228.084.4914.1417.029.1813.254.305.7119.493.924.67 12 月 销售额48170.564024.55239515.2637205.71187145.919528.9783805.9151866.063832、157.9849300.74 33618.2734622.1471550.0954595.9153781.65 占生鲜比3.11%4.13%15.44%2.40%12.06%0.61%5.40%3.34%2.46%3.18%2.17%2.23%4.61%3.52%3.47% 占全店比1.01%1.34%5.01%0.78%3.91%0.20%1.75%1.08%0.80%1.03%0.70%0.72%1.50%1.14%1.12% 毛利额2875.18837.9310719.591562.7225277.421511.865968.6704796.574468.753122.864313.7533、715.56568.326203.91 占生鲜比3.21%9.85%11.95%1.74%28.18%1.69%6.65%0.00%5.35%4.98%3.48%4.81%0.80%7.32%6.92% 占全店比0.54%1.66%2.01%0.29%4.74%0.28%1.12%0.00%0.90%0.84%0.59%0.81%0.13%1.23%1.16% 毛利率5.97%13.80%4.48%4.20%0.1415.87%7.12%0.00%12.57%9.06%9.29%12.46%1.00%12.03%11.54% 来客数67197328271531347021995.001731534、4105779386634737799582934631371911088 日均来客数217236876435709.5256175186125112252188112443358 客单价7.178.748.822.7633.365.5015.498.979.8714.204.315.9420.663.984.85 全全 年年 销销售售额额560761.45 624103.472313252.31 388275.942678486.7896371.08847896.291227850.09462407.78507484.53 433531.8 377343.44637288.4 254218.35、39571243.41 占占生生鲜鲜比比4.19%4.66%17.27%2.90%20.00%0.72%6.33%9.17%3.45%3.79%3.24%2.82%4.76%1.90%4.26% 10 月 占占全全店店比比1.02%1.14%4.22%0.71%4.88%0.18%1.55%2.24%0.84%0.93%0.79%0.69%1.16%0.46%1.04% 毛毛利利额额40220.4969072.51101635.3324804.33325241.3517131.5261127.776.1560849.845832.39 62573.6849352.796006.829754.536、971813.02 占占生生鲜鲜比比4.01%6.89%10.14%2.47%32.45%1.71%6.10%0.00%6.07%4.57%6.24%4.92%0.60%2.97%7.16% 占占全全店店比比0.62%1.06%1.56%0.38%4.99%0.26%0.94%0.00%0.93%0.70%0.96%0.76%0.09%0.46%1.10% 毛毛利利率率7.17%11.07%4.39%6.39%0.1217.78%7.21%0.00%13.16%9.03%14.43%13.08%0.94%11.70%12.57% 生生鲜鲜客客单单价价0.380.431.580.271.830.37、070.580.840.320.350.300.260.440.170.39 来来客客数数7466987317268136121005285923.00198485354865207542843530999088718953577967650121063 日均来客数205239735332783.35541471791499727119798185332 来来客客数数占占比比5%6%18%8%20%1%4%4%4%2%7%5%2%5%8% 客客单单价价7.517.158.633.2132.024.8615.8318.838.5214.374.385.2517.813.764.72 生生鲜鲜来来38、客客数数占占比比= =生生鲜鲜品品类类来来客客数数/ /总总生生鲜鲜来来客客数数 205 239 735 332 783.35 54 147 179 149 97 271 197 98 185 332 日日均均来来客客数数 0 200 400 600 800 1000 A Ax xi is s T Ti it tl le e 散杂 粮 南北 干货 水果 蔬菜 散休 闲食 酱菜 水产 鲜肉 现加 工熟 外送 品牌 豆腐 房 桃酥 鸡蛋 面点 面包 日均来客数 205 239 735 332 783. 54 147 179 149 97 271 197 98 185 332 0.38 0.43 139、.58 0.27 1.83 0.07 0.58 0.84 0.32 0.35 0.30 0.26 0.44 0.17 0.39 生生鲜鲜客客单单价价 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 A Ax xi is s T Ti it tl le e 散 杂 南 北 水 果 蔬 菜 散 休 酱 菜 水 产 鲜 肉 现 加 外 送 豆 腐 桃 酥 鸡 蛋 面 点 面 包 生鲜客单价 0.3 0.4 1.5 0.2 1.8 0.0 0.5 0.8 0.3 0.3 0.3 0.2 0.4 0.1 0.3 全全 年年 0.38 0.4340、 1.58 0.27 1.83 0.07 0.58 0.84 0.32 0.35 0.30 0.26 0.44 0.17 0.39 生生鲜鲜客客单单价价 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 A Ax xi is s T Ti it tl le e 散 杂 南 北 水 果 蔬 菜 散 休 酱 菜 水 产 鲜 肉 现 加 外 送 豆 腐 桃 酥 鸡 蛋 面 点 面 包 生鲜客单价 0.3 0.4 1.5 0.2 1.8 0.0 0.5 0.8 0.3 0.3 0.3 0.2 0.4 0.1 0.3 品类整体客单价 11980515.16 21.84% 8.20 1460721 4002 生生鲜鲜来来客客数数占占比比= =生生鲜鲜品品类类来来客客数数/ /总总生生鲜鲜来来客客数数