地产拿地战略分析报告(7页).doc
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2021-05-24
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1、 地产拿地战略地产拿地战略 摘 要:地产作为一个央企在拿地方面雷厉风行,但也体现了现在房地产行业的走 向,面对一波波反对高房价的呼声地产将自己的发展目光投向二、三线的城市。自 2006 年以来地产的土地储备也是节节攀升,面对市场和政府的调控地产不断地调整自己 的战略来适应新的发展环境,我将结合暴力现在和过去的拿地方面的战略来讲解的拿地 战略。 关键词:地产、拿地战略 The strategy to get to Poly Real Estate Abstract: Poly Real Estate as a central enterprises to take place in terms 2、of vigorous and resolute, but also reflects the trend of the real estate industry is now the face of wave after wave of calls against the high prices Poly Real Estate to develop their own eyes on the second and third line cities. Since 2006, Poly Real Estates land bank is also climbing the face of m3、arket and government regulation of Poly Real Estate constantly adjust their strategies to adapt to the new development environment, I will combine the past and present violence-pronged strategy to get to explain the strategy to get to Poly. Key Words: Poly Real Estate, get to the strategy 1 土地储备、地价、区域分布 1.1 在土地操作上,将“疯狂”二字放到地产身上一点都不为过。在企业商业模式及成长型企业 的定位下,地产拿地风格激进。2009 年沸腾的房地产市场中,