重庆市财富购物中心项目前期策划方案.ppt
下载文档
上传人:地**
编号:1264289
2024-11-21
35页
5.98MB
1、 中国地产商域网中国地产商域网统一产权,整体运营统一产权,整体运营Uniform Title,Uniform Management开发项目名称:重庆财富中心开发项目名称:重庆财富中心Name of development:Chongqing Fortune Plaza重重 庆庆 财财 富富 购购 物物 中中 心心CHONGQING FORTUNE MALL 中国地产商域网中国地产商域网中中 国国 重重 庆庆 CHINA CHONGQING19971997年,重庆成为中国最年轻的直辖年,重庆成为中国最年轻的直辖市市。The year of 1997 witnessed The year of 12、997 witnessed Chongqing became the youngest Chongqing became the youngest municipality under the direct municipality under the direct leadership of the central leadership of the central government.government.20072007年,重庆成为继上海浦东新区、年,重庆成为继上海浦东新区、天津滨海新区后的第三个国家综合配天津滨海新区后的第三个国家综合配套改革试验区套改革试验区。In 2007,Cho3、ngqing became the In 2007,Chongqing became the 3rd State Comprehensive Reform 3rd State Comprehensive Reform and Experimental Area after and Experimental Area after Shanghai Shanghai PudongPudong New Area and New Area and Tianjin Tianjin BinhaiBinhai New Area.New A 中国地产商域网中国地产商域网重庆定位:重庆定位:我国重要的中心城市,4、国家历史文化名城,长我国重要的中心城市,国家历史文化名城,长江上游地区的经济中心,国家重要的现代制造业基地,综江上游地区的经济中心,国家重要的现代制造业基地,综合交通枢纽,城乡统筹的特大型城市。合交通枢纽,城乡统筹的特大型城市。Positioning of Chongqing:A key city of China,Positioning of Chongqing:A key city of China,State Famous City with Long History and Splendid State Famous City with Long History and Splendi5、d Civilization,Economic Center on the Upper Reach Civilization,Economic Center on the Upper Reach of Yangtze River,a key modern manufacture base in of Yangtze River,a key modern manufacture base in China,a comprehensive transportation hub,and a China,a comprehensive transportation hub,and a super-ci6、ty integrating the urban and rural super-city integrating the urban and rural development.development.重庆目标:重庆目标:加快建设成为西部地区的重要增长极、长江加快建设成为西部地区的重要增长极、长江上游地区的经济中心、城乡统筹的直辖市,在西部地区上游地区的经济中心、城乡统筹的直辖市,在西部地区率先实现全面建设小康社会的目标。率先实现全面建设小康社会的目标。Target of Chongqing:Accelerating construction to Target of Chongqing:A7、ccelerating construction to become the important growth point in Western become the important growth point in Western China;turning itself into the economic center on China;turning itself into the economic center on the upper reach of Yangtze River;building the the upper reach of Yangtze River;build8、ing the city into the municipality under the direct city into the municipality under the direct leadership of the central government integrating leadership of the central government integrating the urban and rural development and accomplish the urban and rural development and accomplish the goal of 9、building a well-off society in the goal of building a well-off society in advance in Western China.advance in Western C 中国地产商域网中国地产商域网面积、人口及经济发展面积、人口及经济发展 AREA,POPULATION AND ECONOMIC GROWTH 总面积总面积8.248.24万平方公里万平方公里Overall area:82.4 thousand square kilometers 人口人口3,1003,100万万Total population:about 310、1 million 城市人口城市人口730730万人(包括流动人口万人(包括流动人口6060万)万)Urban population:7.3 million(including Urban population:7.3 million(including 600,000 migrant population)600,000 migrant population)2007 2007年年GDPGDP达到达到4111.824111.82亿元,增长亿元,增长15.6%15.6%,增长,增长率位列全国第三率位列全国第三 In 2007,Chongqings GDP has reached 411bill11、ion Yuan odd,annual increment is 15.6%which is No.3 in terms of increase rate around China.2007 2007年城市居民人均可支配收入年城市居民人均可支配收入1371513715元,西部元,西部城市第二城市第二In 2007,the disposable income of urban residents is 13,715 Yuan,ranking 2nd in Western C 中国地产商域网中国地产商域网20072007年,全市实现消费品零售总额年,全市实现消费品零售总额1661.231661.212、3亿元亿元 ,同比增长,同比增长18.4%18.4%;In 2007,Chongqings total volume of Consumer Goods Sales has reached 166 billion,the annual growth rate is 18.4%compared with same period of last year;全年城市市场实现消费品零售额全年城市市场实现消费品零售额1218.661218.66亿元,同比增长亿元,同比增长19.4%19.4%;农村消;农村消费品市场实现消费品零售额费品市场实现消费品零售额442.57442.57亿元,同比增长亿元,同比增13、长15.7%15.7%。In 2007,total volume of Consumer Goods Sales of urban area reached 121.8 billion,the annual growth rate is 19.4%compared with same period of last year,while rural area achieved 44.2 billion,the growth rate is 15.7%.消费消费 CONSUMPTION 中国地产商域网中国地产商域网重庆北部新区重庆北部新区CHONGQING NEW NORTH ZONE(NNZ)重14、庆向北发展重庆向北发展Overall development of CQ city is northward.北北 部部 新新 区区 2 2 0 0 0 0 1 1年年 成成 立立 的的 国国 家家 级级 开开区区,规规 划划 面面 积积 1 1 3 3 6 6.6 6平平 方方 公公 里里,规规划人口划人口6565万万NNZ was established as the state-level development zone with a planned area of 136.6 square kilometers and a planned population of 650,000N15、NZ 中国地产商域网中国地产商域网现代产业基地、都市发现代产业基地、都市发达经济圈核心增长极和达经济圈核心增长极和都市风貌展示区。都市风貌展示区。Modern Industry Base,Modern Industry Base,Key Growth Point in Key Growth Point in the Urban Developed the Urban Developed Economic Circle,Economic Circle,Display Area of the Display Area of the Urban Scenery.Urban Scenery.北北部部新16、新区区三三大大定定位位Positioning of NNZ 中国地产商域网中国地产商域网重庆财富中心区位图重庆财富中心区位图location of Chongqing Fortune C 中国地产商域网中国地产商域网 城市高尚住宅区城市高尚住宅区 High-end residential area重庆最成熟的高档住宅区,集合了众多国内一线品牌开发企业的大型楼盘。Located in the most mature high-end residential area,a huge residential complex combining many domestic frontier brand17、 enterprises.新行政中心新行政中心 New administrative center区域内市级机关、国家级单位等众多,定位重庆政治新中心。Home to many municipal and state organs which turn the area into the new Chongqing political center.新产业经济区新产业经济区 New industry area开创重庆北部高新产业经济奇迹。Creating economic miracle in the NNZ.涉外商务区涉外商务区 Foreign-related area重庆领事馆区、写字楼群18、星级酒店群。Chongqing Consulate Area is around,office buildings and star hotels are gathered here.都市风貌展示区都市风貌展示区 Display area of urban scenery城市规划科学合理,道路交通体系发达,周边公园、市政设施完善。With rational and scientific urban planning,the area has a developed transportation system.Nearby parks and infrastructure are quite 19、complete.重庆财富中心地段重庆财富中心地段 5 5 大特征大特征5 ADVANTAGES OF CHONGQING FORTUNE CENTER 中国地产商域网中国地产商域网位位于于重重庆庆市市北北部部新新区区高高新新园园,占占地地 3 32 2公公顷顷,建建设设规规模模 8 80 0万万平平方方米米,涵涵盖盖高高档档商商业业、甲甲级级写写字字楼楼,五五星星级级酒酒店店、高高级级公公寓寓等等,融融居居住住、办办公公、购购物物、休休闲闲娱娱乐乐、文文化化艺艺术术活活动动于于一一体体的的生生态态型型国国际际化化涉涉外外商商务务区区。Chongqing Fortune Plaza cover20、s a site area of 32 hectares,which integrates a Grade A office tower,high quality apartments,hotel group,a shopping mall,leisure and entertainment facilities with GFA of 800,000 square meters.It will become a Foreign Related Business Center with multi functions and effective space,a business hub of 21、Chongqings New North Zone and Chongqings new-type consumption center.项目概述项目概述 PROJECT PROFILE 中国地产商域网中国地产商域网财富大道财富大道 Fortune Avenue中心湖区休闲区中心湖区休闲区Central Lake amusement area写字及商业写字及商业楼综合体楼综合体Office and Retail complex酒店组团酒店组团Hotel complex博士创业园博士创业园Doctors Garden公寓公寓Residential项目总平面规划项目总平面规划 PROJECT LA22、YOUTN商业二期商业二期Retail phase II 重庆使馆区重庆使馆区重庆使馆区重庆使馆区 ConsulateConsulateAreaArea写字楼写字楼Office写字写字楼楼O 中国地产商域网中国地产商域网N重庆财富中心项目介绍重庆财富中心项目介绍 CHONGQING FORTUNE CENTER 中国地产商域网中国地产商域网项目计划工期项目计划工期 CONSTRUCTION PLAN2006200720082009商业和财富写字楼商业和财富写字楼B B座座(Fortune Mall and Fortune Mall and Commercial Tower)Commercial23、 Tower)9 9月开工月开工(Began(Began construction construction in Sep.2006)in Sep.2006)3 3月竣工、月竣工、9 9月试营业月试营业(Will be completed in(Will be completed in March 2009 and soft March 2009 and soft open in Sep.2009)open in Sep.2009)二期商业二期商业(Retail P IIRetail P II)9 9月开工建设月开工建设(Began construction in Began construc24、tion in Sep.2008Sep.2008)1212月完工月完工(Will be completed in(Will be completed in Dec.2009)Dec.2009)三星酒店三星酒店(3 star hotel3 star hotel)6 6月开工建设月开工建设(Began Began construction in construction in June.2007June.2007)1010月竣工月竣工(Will be completed in Will be completed in Oct.2008 Oct.2008)1212月试营业月试营业(Will be s25、oft open in(Will be soft open in Dec.2009)Dec.2009)五星酒店五星酒店(5 star hotel5 star hotel)2 2月开工建设月开工建设(Began construction in(Began construction in Feb.2009)Feb.2009)财富写字楼财富写字楼A A座座(Fortune Tower AFortune Tower A)5 5月开工建设月开工建设(Began construction in(Began construction in May.2008)May.2008)1212月完工月完工(Will 26、be completed in(Will be completed in Dec.2009)Dec.2009) 中国地产商域网中国地产商域网项目各种业态配比项目各种业态配比项目各种业态配比项目各种业态配比 PROJECT COMPOSITIONPROJECT COMPOSITION OFFICEHOTELRESIDENTIALRETAIL 中国地产商域网中国地产商域网 大型购物中心 Shopping Mall:138,000平方米(sqm)在建(Under construction)餐饮娱乐中心(商业二期)Entertainment(PII):52,000平方米(sqm)设计中(In the 27、stage of design)餐饮酒吧街 F&B:3,000平方米(sqm)在建(Under construction)商业:商业:商业:商业:19.619.619.619.6万平方米万平方米 RETIAL:196,000SQM 中国地产商域网中国地产商域网公寓:公寓:公寓:公寓:28282828万平方米万平方米RESIDENTIAL:280,000SQM 一期板式公寓(Slab building):132,000平方米(sqm)已完工(Completed)一期塔式公寓(Tower building):78,000平方米(sqm)已完工(Completed)二期花园公寓(Low rise s28、lab building):65,600平方米(sqm)已完工(Completed)会所(Club House):2,000平方米(sqm)已完工(Completed)幼儿园(Kid Garden):2,400平方米(sqm)已完工(Completed) 中国地产商域网中国地产商域网酒店组团:约酒店组团:约酒店组团:约酒店组团:约10101010万平方米万平方米万平方米万平方米 HOTEL COMPLEX:100,000SQMHOTEL COMPLEX:100,000SQM 五星级酒店:54,500平方米(设计中)5 star hotel:54,500 sqm(In the stage of 29、design)三星级酒店:22,000平方米(在建)3 star hotel:22,000 sqm(Under construction)有限服务式公寓:23,500平方米(在建)Limited serviced apartment:23,500sqm(Under construction) 中国地产商域网中国地产商域网写字楼:写字楼:写字楼:写字楼:23.623.623.623.6万平方米万平方米万平方米万平方米OFFICE BUILDINGS:236,000SQM 财富大厦Fortune Tower A:60,000平方米 设计中(In the stage of design)商务大厦Co30、mmercial Tower:33,000平方米 在建(Under construction)博士创业园 Doctors Garden:140,000平方米 已完工(Completed)总部基地 Office Park:6,400平方米 在建(Under construction) 中国地产商域网中国地产商域网商业规划商业规划 RETAIL LAYOUT湖滨风情区湖滨风情区Around lake amusement area商业二期商业二期Entertainment(PII)“L”型购物中型购物中心心L-shape Fortune Mall写字楼写字楼Office写字楼写字楼O 中国地产商域网31、中国地产商域网重庆财富购物中心重庆财富购物中心市场定位市场定位 MARKET POSITIONING(FORTUNE MALL)以周边35公里范围为核心,辐射北部新区,为在该区域工作、居住人群提供一个最佳的集购物、餐饮、休闲娱乐为一体的消费场所,成为北部新区商业的领导者。中高档商业(15%高端,40%中高端,45%中端),随市场不断提升。Be a leading shopping mall in NNZ.Be part of the local community and be a good retail service provider.Planned service radius is a32、bout 5 kilo.It aims to provide the best shopping and entertainment environment for those who work and live in this area.It is a mid-to-high level shopping mall when we start,will grow with the market.The planned product mix is 15%(high end products),40%(mid-to-high products),45%(mid-level products).33、Core Customer Group are individuals,couples and families with high consumption capability.Normally they live in this region,having high income and limited shopping time,but they DO enjoy high quality shopping experience and trendy 中国地产商域网中国地产商域网商业信息汇总商业信息汇总 RETAIL SUMMARY项目位置:Location:重庆市北部新区新光大道16号34、(北部新区最南端)No.16 Xing Guang Road New North Zone,Chong Qing(located at south edge of the New North Zone)楼层:Floors:地下三层,地上四层4 floors above ground and 3 floors below ground计划试营业时间:Soft Opening Date:2009年9月底End of September 2009计划交付日期:Handover Date:2009年3月底End of March 2009运营理念:Operation:统一产权,整体运营;Uniform35、 Title,Uniform Management;电梯:Lifts:自动扶梯:40台;货梯:3台;客梯:6台;观光电梯:2台。40 escalators,3 cargo lifts,6 passenger lifts and 2 bullet 中国地产商域网中国地产商域网财富购物中心面积信息财富购物中心面积信息 RETAIL SUMMARY-AREA总建筑面积:138,000平方米;车位建筑面积:38,413.4平方米(841个);商业建筑面积:92,213平方米;商业套内面积:56,638平方米;使用率:61.9%;Total G.F.A.:138,000(sqm)Car parking 36、G.F.A.:38,413.4 SQM(841 units);Retail G.F.A.:92,213(sqm);Retail N.L.A.:56,638(sqm);Efficiency rate:61.9%; 中国地产商域网中国地产商域网店铺数量店铺数量 SHOP SUMMARY楼层(Floor)数量(Number)主力店(Anchor)次主力店(Sub-anchor)小商铺(Specialty shops)面积合计(Total Area.NLA)F1327211,227F227011,582F324812,747F4306,966B105811,276B200332,840单元合计(Tot37、al Unit)39281293面积合计(Total Area.NLA)24,7579,55522,32656, 中国地产商域网中国地产商域网主力店主力店 KEY ANCHORS SPACE百货主力店,从L1层到L4层,建筑面积21,185平方米,套内面积13,130平方米;Department store,L1 to L4,G.F.A.21,185 sqm,indoor area 13,130 sqm;次主力店(北侧),从L1层到L3层,建筑面积4,874平方米,套内面积2,832平方米;Sub-anchor(North),L1 to L3,G.F.A.4,874 sqm;indoor ar38、ea 2,832 sqm;次主力店(东南角),从L1层到L2层,建筑面积3,769平方米,套内面积2,134平方米;Sub-anchor(South-east corner),L1 to L2,G.F.A.3,769 sqm;indoor area 2,134 sqm;配套超市,B1层南侧,建筑面积12,094平方米,套内面积8,099平方米;Supermarket,south part of B1,G.F.A.12,094 sqm;indoor area 8,099 sqm;7厅电影院,L3层,建筑面积5,027平方米,套内面积3,528平方米;Movie center with 7 hal39、ls,L3,G.F.A.5,027 sqm,indoor area 3,528 sqm;咖啡、健康餐饮,L1东北角,建筑面积6,968.43平方米,套内面积4,150.95平方米;Coffee and healthy food,north-east corner of L1,G.F.A.2,729.85 sqm,indoor area 4,150.95 sqm;高档餐饮,L4层,建筑面积3,575平方米,套内面积2,855平方米;Fine dining,L4,G.F.A.3,575 sqm,indoor area 2,855 sqm; 中国地产商域网中国地产商域网楼层平面图(地上楼层平面图(地40、上1 1层)层)FLOOR PLAN F1 次主力店(北侧);Semi-anchor(North);咖啡、健康餐饮;Coffee and healthy food;百货主力店;Department store;次主力店(东南角);Semi-anchor(South-east corner); 中国地产商域网中国地产商域网楼层平面图(地上楼层平面图(地上2 2层)层)FLOOR PLAN F2 次主力店(北侧);Semi-anchor(North);百货主力店;Department store;次主力店(东南角);Semi-anchor(South-east corner); 中国地产商域网中国41、地产商域网楼层平面图(地上楼层平面图(地上3 3层)层)FLOOR PLAN F3 次主力店(北侧);Semi-anchor(North);百货主力店;Department store;次主力店(东南角);Semi-anchor(South-east corner);7厅电影院;Movie center with 7 halls; 中国地产商域网中国地产商域网楼层平面图(地上楼层平面图(地上4 4层)层)FLOOR PLAN F4 百货主力店;Department store;高档餐饮;Fine dining; 中国地产商域网中国地产商域网楼层平面图(楼层平面图(LGLG层)层)FLOOR P42、LAN LG健身中心,高档KTV,大型餐饮,超市,运动城,水疗中心;Gym club,Fine KTV,Mega F&B,Supermarket,Sports city,SPA; 中国地产商域网中国地产商域网健身中心,高档KTV,大型餐饮,超市,运动城,水疗中心;Gym club,Fine KTV,Mega F&B,Supermarket,Sports city,SPA;楼层平面图(地下楼层平面图(地下1 1层)层)FLOOR PLAN B 中国地产商域网中国地产商域网效果图效果图 ARTIFICIAL PERSPECTIVE 中国地产商域网中国地产商域网效果图效果图 ARTIFICIAL PERSPECTIVE 中国地产商域网中国地产商域网JFBGYQ 中国地产商域网中国地产商域网谢 谢!Thank you!