1、深圳皇庭CBD项目商业部分定位及规划方案_部分204业个态国布内局典?型购布物局中原心则案?例商?家示意?业态分布?业态比例210?万象城、天河城、中华广场、正佳广场天河城业种个休数闲比?娱乐例 1图1.8%示 影珠宝百利货店/超 2市.2/%便 .精 服务展示生 3餐活.1家% 111%品 居 4.4% 运动用1音2品.数4 %码0 . 童4% 美1饮容0.美美6%食发 服 8.4%珠宝精万象百城货业种个数休比闲娱例乐图 1示 .6% 利店/超 3市.1/%便 百装货玩具 0.4% 4装2.鞋5%帽 书籍光碟 2.7% 运美服容/美超发市 /便利店 服餐务饮展美示食 生书活籍家影装音鞋数帽码2、 童珠装宝玩精具品 运休动闲光用居娱碟品 乐 ?影动用品 0.153%.0%品 服务展生示活美 家1容.居6美% 发6.童音装数玩码具 3 .51.%7 % 39%. 9% 百服美书籍光3.0% 4装1.鞋帽 餐1饮美食 1% 个服货万数象占城比：排服前装四鞋位帽的业种?天河城：服装鞋帽/餐影饮音美器食材/珠影容装/音美鞋超数发帽市 碟 1.0% /便利店 服码 餐童务珠饮装展宝美玩示精食具 品 生 书运活休籍动家闲光用居娱碟品 乐 汇诚行商业地产? 珠宝宝精精品品/美餐容饮美美发食?业态布局?布局原则?商家示意?业态分布?业态比例211?个中数华占广比场排：前服四装位鞋的帽业百正货佳/广场业3、/?珠种宝?精品/影音器材/生活家居?珠宝精利店超 1市.6/%便 休闲种娱个乐数 0.比9% 例图示 运动用1品3. 924%品 .0 服务展示 0.9% 生活家居音像% 美1容2.美3%发 4.7% 中华童数装码玩 5具.1% 百货 8.7% 服书籍光碟 0.9% .0% 百广场业种个数比例图示 利货店/超4装1.鞋7帽 餐饮美食 6% 1市./便 休闲娱乐 1.3% 美服容/美超发市 /便利店 服餐务饮展美示食 生书活籍家光居碟 用品珠 宝0.精7%品 6% 运动18.0% 服务展示 1.6生美%1 活容4.家美1%居发 音装像鞋数帽码 童珠装宝玩精具品 运休动闲用娱品乐 ?影 6.5%4、 1音5.数童7%码装 百货玩具 0.3% 服书籍光碟 2餐.0饮% 美食 3.3% 3装5.鞋美0%帽 个服容正数佳占广比场排：前服四装位鞋的帽业/珠种宝?精品/生活家居/童装玩具?汇装/影音美鞋超数发帽市码 /便利店 服诚行 餐商业地产?童务珠饮装展宝美玩示精食具 品 生 书运活籍家光居碟 休动闲用娱品乐 业态布局?布局原则?商家示意?业态分布?业态比例212?#99009924个国内典型购物中心业种个数比例图示 珠宝百利货店/超 2市.0/%便 休闲娱乐 1.3% 音像数1码4.精 09%品. 服务展示 1生.6%0% 1活 0.家2居 运动用童品装 玩1.具9% 4.美容美发 %6 .5、7% 服书籍光碟 1.5餐饮美食 7.3% 百美4装0.鞋0%帽 % 服货4% 音容装/像美鞋超数发帽市码 /便利店 服 餐童务珠饮装展宝美玩示精食具 品 生 书运活休籍动家闲光用居娱碟品 乐 ?综为合生以活上家四居个，案为例10，.2服%。装?鞋帽的个数占比最高，为40%，其次为珠宝精品，占比为14%，第三?汇诚行商业地产?业楼态层布业种局分?析?布局原则?商家示意?业态分布?业态比例213?楼负层业?种?百货超市服务展示生活家居美容万美象发餐城饮各美楼食层书籍业光种碟个服装数鞋比帽例童装?玩具运动用品影音数码珠宝精品休闲娱一一层?乐?17.0%?17.0%?0.0%?17.0%?#99006、99249.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?二层层?0.0%?0.0%?0.0%?6.3%?#99009924.2%?0.0%?79.1%?0.0%?2.1%?0.0%?8.3%?0.0%?三2.3%?6四层五层?.0%?0.0%?8.3%?#99009924.8%?0.0%?64.3%?0.0%?0.0%?0.0%?14.3%?0.0%?6.3%?0.0%?37.4%?6.3%?6.3%?0.0%?25.0%?0.0%?0.0%?0.0%?18.7%?0.0%?层?0.0%?0.0%?6.3%?0.0%?3.1%?3.1%?0.0%?0.0%?0.7、0%?81.3%?3.1%?3.1%?0.0%?3.8%?l7.7%?26.9%?7.7%?19.2%?0.0%?3.9%?0.0%?3.9%?19.2%?7.7%?l?服务展示/珠宝精品主要集中在较低楼层；?l?服装鞋生帽活主家要居分/童布装中玩低具楼/层影；音?汇诚行商业地产?餐饮/数码等分布在较高楼层。?业楼态层布业种局分?析布局原则?商家示意?业态分布?业态比例214?楼负层业?种?天河城各楼层业种个数比例?一一层层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?3.9%?11.8%?0.0%?17.6%?25.5%?2.0%?0.08、%?2.0%?0.0%?3.9%?33.3%?0.0%?二1.9%?1三层层?1.1%?0.0%?0.0%?3.7%?0.0%?64.8%?0.0%?1.9%?0.0%?16.7%?0.0%?1.9%?7.5%?0.0%?0.0%?1.9%?0.0%?71.7%?0.0%?7.5%?0.0%?9.4%?0.0%?四2.0%?#99009924.1%?2.0%?8.2五层层?%?6.1%?0.0%?69.4%?0.0%?0.0%?2.0%?#99009924.1%?2.0%?0.0%?3.0%?6.1%?6.1%?9.1%?0.0%?27.3%?33.3%?0.0%?9.1%?0.0%?6.1%9、?0.0%?0.0%?2l2.2%?0.0%?50.0%?0.0?服务展示/美容美发/珠宝%精?品主0.0要%集?0.0%?0.0%?22.2%?5.6%?0.0%?l中在较低楼层；?l?服装鞋帽主要分布中低楼层；?汇诚行商业地产?餐饮/影音数码等分布在较高楼层。?业楼态层布业种局分?析布局原则?商家示意?业态分布?业态比例215?楼负层业?种?中华广场各楼层业种个数比例?一一层层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?0.0%?0.0%?0.0%?0.0%?25.0%?0.0%?0.0%?25.0%?25.0%?25.0%?0.0%10、?0.0%?二1三层层?.2%?3.4%?0.0%?7.1%?3.5%?0.0%?56.5%?0.0%?0.0%?0.0%?27.1%?1.2%?100%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?四1.9%?1.9%?五层层?1.9%?11.5%?0.0%?0.0%?55.8%?0.0%?0.0%?1.0%?26.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?100%?0.0%?0.0%?0.0%?0.0%?100%?0.0%?0.0%?0.0%?0.0%?0.0%11、?0.0%?0.0%?0.0%?0.0%?l?中华广场各层的主题性相对较强，但亦可明显看到餐饮美食/休闲娱乐等业种主要分布在较高楼层。?汇诚行商业地产?业楼态层布业种局分?析布局原则?商家示意?业态分布?业态比例216?楼负层业?种?正佳广场各楼层业种个数比例?夹一层层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?50.0%?0.0%?0.0%?0.0%?50.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?0.0%?一0.0二层层?%?0.0%?0.0%?20.0%?13.0%?0.0%?54.0%?0.0%?0.0%?12、0.0%?10.0%?3.0%?1.0%?2.0%?0.0%?0.0%?3.0%?0.0%?72.0%?0.0%?0.0%?0.0%?22.0%?0.0%?三4.0%?0.四层层?0%?3.0%?10.0%?3.0%?0.0%?76.0%?0.0%?0.0%?0.0%?#99009924.0%?0.0%?2.0%?2.0%?13.0%?5.0%?9.0%?2.0%?30.0%?13.0%?0.0%?0.0%?24.0%?0.0%?0.0%?0.0%?0.0%?0.0%?2.0%?2.0%?0.0%?0.0%?#990099242.0%?54.0%?0.0%?0.0%?ll?服装鞋帽主要分布中低13、楼层；?生活家居/休闲娱乐等分布在较高楼层。?汇诚行商业地产?3业个态香布港局典?型购布物局中原心则案?例商家示意?业态分布?业态比例217?太古广场、荷里活中心、楼层业?种?太太古古广城场中各心楼?层业种个数比例?负一一层层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?0.00%?80.00%?0.00%?0.00%?20.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?二层?6.12%?#99009924.08%?#99009924.08%?8.16%?22.45%?2.04%?22.45%?14、6.12%?#99009924.08%?6.12%?12.24%?2.04%?三8.11%?2.70%?2.70%?2.70%?2.70%?0.00%?62.16%?2.70%?5.41%?0.00四层层?%?10.81%?0.00%?0.00%?1.96%?13.73%?1.96%?7.84%?3.92%?52.94%?0.00%?0.00%?0.00%?17.65%?0.00%?0.00%?50.00%?0.00%?0.00%?50.00%?0.00%?0.00?0.00%?0.00%?0.00%?0.00%?0.00%?ll?服装饮鞋分帽汇诚行商业地产?布主在要较分高布楼中层低。楼?层；15、?餐3业个态香布港局典?型购布物局中原心则案?例商?家示意?业态分布?业态比例218?荷里活广场各楼层业种个数比例?楼负层业?种?一一层层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?0.00%?76.92%?0.00%?7.69%?7.69%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?7.69%?二三层?3.51%?1.75%?0.00%?8.77%?10.53%?0.00%?#990099249.12%?0.00%?3.51%?1.75%?21.05%?0.00%?1.37%?8.22%?2.74%?10.16、96%?10.96%?2.74%?#990099247.95%?2.74%?5.48%?2.74%?#99009924四层层?.11%?0.00%?0.00%?5.80%?17.39%?10.14%?24.64%?10.14%?1.45%?18.84%?1.45%?2.90%?5.80%?1.45%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?10%0.0?0?ll?服务展示分布在较低楼层；?l?服装鞋帽主要分布中低楼层；?汇诚行商业地产?餐饮/休闲娱乐分布在较高楼层。?3业个态香布港局典?型购布物局中原心17、则案?例商?家示意?业态分布?业态比例219?太古城中心各楼层业种个数比例?楼负层业?种?夹一层?百货超市服务展示生活家居美容美发餐饮美食书籍光碟服装鞋帽童装玩具运动用品影音数码珠宝精品休闲娱乐?50.00%?50.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?0.00%?一层二层?2.78%?25.00%?13.89%?2.78%?5.56%?0.00%?22.22%?0.00%?11.11%?5.56%?11.11%?0.00%?2.56%?0.00%?0.00%?7.69%?25.64%?2.56%?35.90%?5.18、13%?0.00三层层?%?2.56%?12.82%?5.13%?0.00%?0.00%?0.00%?12.07%?8.62%?5.17%?#990099246.55%?12.07%?6.90%?0.00%?8.62%?0.00%?0.00%?0.00%?0.00%?9.09%?54.55%?0.00%?27.27%?9.09%?0.00%?0.00%?0.00%?0.00%?ll?服务展示/生活家布居中分低布楼在层较。低?楼层?汇诚行商业地产?服装鞋帽主要分业各态楼布层局业种?分布布局小原结则?商家示意?业态分布?业态比例220?pp?服务展示/珠宝精品/美容美发（个人护理）等业种主要分布在较低楼层；?p?服装鞋帽等业种主要分布在中低楼层；?餐饮美食/休闲娱乐/生活家居/影音数码等业种主要分布在较高楼层。?汇诚行商业地产?