1、“尊享卓越尊享卓越”20112011奥迪新奥迪新A8LA8L中南小区试驾品鉴会活动策划案中南小区试驾品鉴会活动策划案“EnjoyExcellence”-2011AudiNewA8LCentralandSouthAreaTestDriveAppreciationGAACGAAC 1717.03.03.202011112 10/11/2024活动背景：活动背景：全新全新A8LA8L深度品鉴深度品鉴pp全新奥迪全新奥迪A8LA8L是奥迪新一代旗舰，是奥迪目前在设计与科技方面最顶尖的艺是奥迪新一代旗舰，是奥迪目前在设计与科技方面最顶尖的艺术之作。术之作。pp全新奥迪全新奥迪A8LA8L融入时尚新设计及2、高端科技的豪华轿车，集合完美的动力配备、融入时尚新设计及高端科技的豪华轿车，集合完美的动力配备、优越的驾乘舒适感及独一无二的设计，从新定义优越的驾乘舒适感及独一无二的设计，从新定义D D级豪华车的标准。级豪华车的标准。pp全新全新A8LA8L将肩负提升将肩负提升奥迪在中国的奥迪在中国的尊贵尊贵品牌形象和提升奥迪品牌形象和提升奥迪在在D D级轿车市场领级轿车市场领域的市场份额的重大使命。域的市场份额的重大使命。3 10/11/2024ActivityBackground:NewA8LdeeplyappreciationppNew Audi A8L is the flagship of Audi,3、and the top product of art in design and New Audi A8L is the flagship of Audi,and the top product of art in design and technology.technology.ppNew Audi A8L is the deluxe car with new design and top technology,and combines New Audi A8L is the deluxe car with new design and top technology,and combines4、 perfect force,advantaged driver and passenger comfortable feeling and outstanding perfect force,advantaged driver and passenger comfortable feeling and outstanding design,which has redefined the standard of Class D deluxe car.design,which has redefined the standard of Class D deluxe car.ppNew A8L w5、ill undertake the mission of Audi in China for improving the noble brand New A8L will undertake the mission of Audi in China for improving the noble brand image and the market share of Class D car market.image and the market share of Class D car market.4 10/11/2024目录目录Contents整体策略整体策略Generalstrategy6、活动活动概述概述Activitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget5 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述Activitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget6 10/11/2024整体策略：整体策略7、：思考思考1 1：解读奥迪新解读奥迪新A8LA8L设计设计n动感的外形设计n 雕塑般的轮廓n 连续的特征线条n 带有独一无二设计的LED大灯n 独特的奥迪内饰设计风格舒适性舒适性n 空间宽阔大气，舒适感极佳并配备便捷性装备n 完美手工打造的精致内饰n 对后排的倾力包装(例如后座娱乐系统，豪华躺椅等)n 丰富的驾驶员辅助系统（例如带 Stop&Go 功能的自适应巡航系统)驾驶体验驾驶体验n具备竞争优势的驾驶特性n 奥迪驾驶模式选项，含主动可调空气悬架n 动态转向n 带运动差速器的全时四驱定位阐述：定位阐述：为进取的商界领袖提供的、兼备创新与豪华的全新一代豪华轿车。目标群轮廓：目标群轮廓：当今的“8、商务精英”：年轻有为，思维开放，依旧在乎权力地位。7 10/11/2024GeneralstrategyThought1:ExplainAudinewA8LDesign nDynamic appearance design nSculpture contour nContinuous lines nLED headlamp with unique design nUnique Audi upholstery design styleComfortable nWide and grand space,comfortable feeling and convenient equipments nP9、erfect manually made elaborate upholstery nOutstanding decoration for the rear seats(for example:rear seat entertainment system,deluxe chaise longue)nDiversified driver assistant system(for example:adaptive cruise system with Stop&Go function)Drive experiencenDrive properties with competitive advant10、ages nAudi drive mode options,including initiative adjustable air suspension nDynamic steering nFull-time 4WD with sport differentialOrientation explanation:The new generation deluxe car for aggressive business leaders with innovative and deluxe nature.Targeted clients:Current“business elites”:young11、,successful,open minded,care about power and status.8 10/11/2024整体策略：整体策略：思考思考2 2：新新A8LA8L在中南小区面对的挑战在中南小区面对的挑战p历经前三代车型的发展，奥迪A8已经在豪华车领域获得了一定地位，但总体数量距离同级别的奔驰S级和宝马7系仍然有不小差距。高端消费圈子里，奥迪的影响力不如竞争品牌那样底气十足。pA8L外观与A6L的外观相近，奥迪的公务车形象深入人心，在一定程度上阻碍了A8L在高端豪车市场的发展，奥迪在中国的品牌形象和新A8L在D级轿车市场的尊贵形象有待提升。p在高端消费群体中，品牌认知度不足；目12、标群体变更，经销商集客能力不够。新新A8L在中南小区的市场需求：在中南小区的市场需求：迅速提高在高端消费群体中的知名度迅速提高在高端消费群体中的知名度凸显尊贵感，彰显凸显尊贵感，彰显A8L高端汽车领域鲜明优势高端汽车领域鲜明优势承载总部上市热度，扩大产品影响面，为区域的销售打下基础承载总部上市热度，扩大产品影响面，为区域的销售打下基础9 10/11/2024GeneralstrategyThought2:ChallengesfornewA8LincentralandsouthcommunitypAfter the development previous 3 generations produ13、cts,Audi A8 has obtained certain status in the field of deluxe car,but theres still certain gap between A8 and S class BENZ and BMW 7 series.In the top consuming circle,the force of Audi follows the competitive brands.pThe appearance of A8L is similar as that of A6L,the image of Audi as government c14、ar is deeply rooted in the heart of people,which has prevented the development of A8L in the top and deluxe car market,the brand image of Audi in China and the noble image of new A8L in Class D car market are still to be improved.pIn top consumers,A8 has inadequate brand recognition;targeted clients15、 are changing,distributors have inadequate ability in collecting guests.MarketdemandsofnewA8Lincentralandsouthcommunity:QuicklyimprovetheawarenessintopconsumersHighlightthenoblefeelingandthebrightadvantagesofA8LintopcarfieldExtendthelaunchactivityofheadquarter,expandtheforceoftheproductandsetfoundat16、ionforsalesinlocal10 10/11/2024 根据中南部区市场和客户特点针对A8L设计的区域层面的投放，延续上市声势，传播全新奥迪A8L区域上市的声音。整体策略整体策略投放目的投放目的以新中南小区投放延续及深化上市市场声音，提升奥迪品牌及新的认知度，促进新销售。延续上市高潮，制造延续上市高潮，制造区域声音。区域声音。邀请区域内的目标客户群体参加，使投放活动接触潜在客户群体，深度传播奥迪A8L的尊贵地位和核心信息，为销售打基础。加强与潜在客户沟通，加强与潜在客户沟通，促进销售。促进销售。提高奥迪品牌的知名度和影响力，提升新A8L上市的影响力和认知度，吸引当地媒体和目标消费群体对17、新A8L的关注。提升品牌地位，提高提升品牌地位，提高新认知度。新认知度。11 10/11/2024According to the features According to the features of central and south area of central and south area market and clients,launch market and clients,launch for the properties of A8L for the properties of A8L design,extend the launch design,extend the 18、launch force,propagandize the force,propagandize the voice of new Audi A8L in voice of new Audi A8L in local.local.GeneralstrategylaunchpurposeExtendanddeepenthelaunchvoicethroughthelaunchofnewA8Lincentralandsouthcommunity,improvetherecognitionofAudibrandandnewA8L,promotethesalesofnewA8L.Extendthela19、unchclimax,producetheareavoice.Invite targeted clients to attend,promote the launch activity to contact potential clients,deeply propagandize the noble status and core information o f Audi A8L,and set foundation for sales.Strengthenthecommunicationwithpotentialclients,promotesales.Improve Audi brand20、 awareness and force,improve the new A8L launch force and recognition,attract local media and target consumers to new A8L.Improvethebrandstatus,improvenewA8Lrecognition.12 10/11/2024活动策略活动策略锁定目标群体 精准宣传平台 提升品牌形象、销量集结群体集结群体：v通过与高端媒体、团体合作，集结目标群体；v借助高端消费群体平台，促成奥迪A8L与目标群体之间立体的深度交流。尊贵体验尊贵体验：v享受至尊无尚的待遇，培养目21、标受众心目中对奥迪品牌用户的优越感；v展现奥迪新A8L鲜明个性及高端科技的豪华感，体验奥迪A8L动感与高贵结合的美感；v借助当地进取人士的影响力，扩大品牌在目标群体内的美誉度；驾乘体验驾乘体验：v精心设计试驾项目，彰显新A8L带来的驾乘舒适感，感受奥迪新A8L无微不至的高端设置及奥迪之瑰丽魅力；13 10/11/2024ActivitystrategyLock targeted clients precisely propagandize platform improve the brand image,sales volumeCollectclients:uCooperatewithtopm22、ediaandgroupsforcollectingtargetedclients;uWiththetopconsumersplatform,promotethedeepcommunionbetweenAudiA8Landtargetedclients.NobleexperienceuEnjoynobletreatment,cultivatetheadvantagedfeelingoftargetedclientstoAudibrandusers;uShowthebrightpersonalityandtoptechnologyofAudinewA8L,experienceAudiA8Ldyn23、amicandnobleaesthetics;uWiththeforceoflocalaggressivegentries,expandthereputationofthebrandintargetedclients;TestdriveexperienceuCarefullydesigntestdrive,highlightthecomfortablefeelingofdrivingnewA8L,realizethetopsettingsandcharmofAudinewA8Lm;14 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述A24、ctivitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget15 10/11/2024活动概述活动概述活动主题活动主题“尊享卓越”2011年全新奥迪A8L品鉴会投放时间投放时间郑州：4月29、30、5月1日合肥5月6、7、8日；投放地点投放地点郑州、合肥各站参与对象各站参与对象约约160人人区域主流媒体 8人区域主流媒体（周边城市）4人媒体邀约（名人明星 商业精英）11人经销商邀约（卓越客户）45人经销商邀约（周边城市卓越客户）15人经销商 25、8人经销商（周边城市）4人本地试驾客户 80人16 10/11/2024ActivitybriefActivityTheme“尊享卓越”2011 new Audi A8L appreciation conferenceLaunchTimeZhengzhou：April 29-30,May 1Hefei：May 6,7,8；LaunchsiteZhengzhou,HefeiAttendantsofdifferentstationsAbout160personsAreamajormedia8personsAreamajormedia（Citiessurrounding）4personsMediai26、nvitation(celebritystarsbusinesselites)11personsDistributorsinvitation(outstandingclients)45personsDistributorsinvitation（Topclientsinsurroundingcities）15personsDistributors8personsDistributors（Citiessurrounding）4personsLocaltestdriveclients80persons17 10/11/2024活动概述活动概述整体日程安排整体日程安排第一天18:00 到达品鉴会现场 27、19:00 奥迪A8L品鉴会、接待晚宴21:30 活动结束，入住酒店第二天 （品鉴会嘉宾专场）09:30 科目培训09:30 A组 场地培训+B组趣味、专业试驾体验11:30 午餐13:30 B组 场地培训+A组趣味、专业试驾体验17:00 活动结束第三天 （本地嘉宾专场）10：00 科目培训10：30 A组 场地培训+B组趣味、专业试驾体验 12：00 午餐13：30 B组 场地培训+A组趣味、专业试驾体验15：00 活动结束18 10/11/2024ActivitybriefGeneralagendaDay 1 18:00 Reach the appreciation conference28、 site 19:00 Audi A8L appraisal conference,reception dinner21:30 Activity end,Check-in hotelDay 2 (Appreciation conference guests special)09:30 Items training 09:30 Team A site training+team B interesting,professional test drive experience 11:30 Lunch 13:30 Team B site training+team A interesting,pro29、fessional test drive experience17:00 Activity endDay 3 (Local guests)10：00 Items training10：30 Team A site training+team B interesting,professional test drive experience 12：00 Lunch13：30 eam B site training+team A interesting,professional test drive experience15：00 Activity end19 10/11/2024全力打造一个全力打30、造一个精英汇聚的品精英汇聚的品鉴会鉴会星光璀璨：星光璀璨：与媒体联动，聚集各行精英极致视觉：极致视觉：营造震撼视听享受的新车亮相仪式体验完美：体验完美：全方位试驾A8L，体验奥迪奢华共享高雅：共享高雅：借助品尝高档红酒，彰显尊贵并创造交流平台活动概述活动概述品鉴会创意亮点品鉴会创意亮点20 10/11/2024PowerfullydeveloptheappreciationconferencewithelitesShiningstars:Cooperatewithmedia,gatherelitesofdifferentindustriesExtremevision:Createastonis31、hedaudio-videoenjoymentforthenewcarlaunchceremonyExperienceperfection:Complete test drive A8L,experience the luxury of AudiShareelegance:Enjoyhighgraderedwine,highlightnobleandcreatecommunionplatformActivitybriefAppreciationconferencehighlights21 10/11/2024活动概述活动概述主要活动内容：主要活动内容：尊享卓越尊享卓越20112011年全新奥迪32、年全新奥迪A8LA8L品鉴会品鉴会餐前酒会餐前酒会新车品鉴新车品鉴试驾体验试驾体验 嘉宾签到嘉宾签到嘉宾签到嘉宾签到 德式茶歇品尝德式茶歇品尝德式茶歇品尝德式茶歇品尝 客户沟通客户沟通客户沟通客户沟通 试驾预约试驾预约试驾预约试驾预约 领导致辞领导致辞领导致辞领导致辞 艺术表演艺术表演艺术表演艺术表演 新车亮相新车亮相新车亮相新车亮相 新车深度品鉴新车深度品鉴新车深度品鉴新车深度品鉴 晚宴晚宴晚宴晚宴 试驾培训试驾培训试驾培训试驾培训 静态体验静态体验静态体验静态体验 趣味试驾趣味试驾趣味试驾趣味试驾 专业试驾专业试驾专业试驾专业试驾22 10/11/2024ActivitybriefMain33、activitycontents:Enjoytheexploration-2011newAudiA8LappreciationconferencePreprandialcocktailNewcarappreciationTestdriveexperiencellGuestsregistrationGuestsregistrationllGermanystyleteabreakGermanystyleteabreakllCommunicatewithclientsCommunicatewithclientsllTestdrivereservationTestdrivereservationllL34、eadergivesspeechLeadergivesspeechllArtisticperformanceArtisticperformancellNewcarlaunchNewcarlaunchllNewcardeeplyappreciationNewcardeeplyappreciationllDinnerDinnerll TestdrivetrainingTestdrivetrainingllStaticexperienceStaticexperiencellInterestingtestdriveInterestingtestdrivellProfessionaltestdriveP35、rofessionaltestdrive23 10/11/2024与媒体联动，聚集精英与媒体联动，聚集精英活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析 通过与新安晚报（合肥）和郑州晚报、大河报（郑州）等媒体合作，邀约当地高端消费群体高端消费群体参与上市品鉴会，让上市品鉴会如同高端人士的聚会聚会Party，彰显新彰显新A8L尊贵地位尊贵地位。借力媒体借力媒体借力媒体借力媒体1-针对特定的目标群体进行个性化、针对特定的目标群体进行个性化、精确化的邀约。精确化的邀约。2-借助品鉴会活动平台，聚集潜借助品鉴会活动平台，聚集潜在消费群体，促成品牌与目标在消费群体，促成品牌与目标受众之间立体的深度36、交流。受众之间立体的深度交流。3-借助商界名人的影响力，借助商界名人的影响力，扩大品牌在圈层内的美誉扩大品牌在圈层内的美誉度与偏好度。度与偏好度。聚集精英聚集精英深度交流深度交流名人效应名人效应24 10/11/2024Cooperatewithmedia,gatherelitesActivitybriefAppreciationconferencehighlightsCooperate with“Xinan Evening News”(Hefei)and “Zhengzhou Evening News”,“Dahe Daily”(Zhengzhou),invite local topcons37、umersto attend the launch appreciation conference,promote the launch appreciation conference as the top gentries Party,highlightnewA8Lnoblestatus.WiththeforceofmediaWiththeforceofmedia1-Presentpersonalizedandpreciseinvitationfortargetedclients.2-Withtheconferenceactivityplatform,gatherpotentialconsu38、mers,promotethedeepcommunicationbetweenthebrandandtargetclients.3-Withtheforceofbusinesscelebrity,expandtheawarenessandfavoriteofbrandinthecircle.GatherelitesDeepcommunionCelebrityeffect25 10/11/2024餐前酒会餐前酒会：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析v倾听美妙的欧式音乐，品尝来自德国高级红酒及小吃，享受着奥迪带来至始至终全程的尊崇体验尊崇体验。v餐洒酒会营造了一个与志同道合的朋友39、相聚畅谈的机会，为来宾和经销商之间创造了良好的交流平台创造了良好的交流平台。v让到场来宾都深入体验到奥迪的尊贵服务。26 10/11/2024Preprandialcocktail:ActivitybriefAppreciationconferencehighlightsEnjoy wonderful European music and Germany high grade red wine and refreshments,enjoy thenobleexperience brought by Audi.Create a party and communication opportunit40、y for friends and create the communicationplatformforguestsanddistributors.vLet attendants deeply experience the noble service of Audi.27 10/11/2024跨界营销的结合：跨界营销的结合：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析秀台启动仪式。A8L品鉴会现场将开展秀台的启动仪式。通过高雅尊贵的奥迪、进取卓越的A8L、尊贵奢华的秀台，强强联合，引领新的时尚潮流。28 10/11/2024Combinecross-areamarketing:Act41、ivitybriefAppreciationconferencehighlightsShow Time start ceremony.A8L Appreciation site will promote the start ceremony of Show Time.Through elegant and noble Audi,excellent A8L and deluxe Show Time,cooperate with the strong and lead the new fashion.29 10/11/2024高科技的应用高科技的应用：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮42、点简析v光画技术的演绎。光画技术的演绎。光画是使用光来绘画的现场表演，在黑暗的环境中，画家用手上的光笔在画幕上描绘出梦幻般的唯美画面。画幕上的光会停留在板上显现一段时间，然后慢慢消逝。正因为会消失，所以人们会尝试着努力的记住它，才用永远的留在心灵记忆中。光画画风大气盎然，神韵十足。与奥迪品牌所传递的高雅尊贵相吻合。30 10/11/2024ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsvLightpaintingtechnology.Light painting is the site perfo43、rmance to paint with light,in the dark environment,the painter draws the beautiful picture on the curtain with light pencil,the light on the curtain will keep on the curtain for a period,and then disappear slowly,therefore,people try to remember it since it will disappear with deep impression.The li44、ght painting is grand and vivid,and matches the elegance and noble passed by Audi brand.31 10/11/2024高科技的应用高科技的应用：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析v水幕投影技术。水幕投影技术。水幕投影是将激光器发出的激光束射在水幕喷头喷出的水膜上，形成斑斓夺目的奇异效果.。当观众在观摩时，水幕与现实世界融为一体，当画面出入时，好似事物腾起飞向天空或自天而降，产生一种虚无缥缈和梦幻的感觉，令人神往。具体强烈的科技感，与奥迪A8L进取卓越的品牌理念相呼应。32 10/11/202445、ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsvWatercurtainprojectiontechnology.Water curtain projection means to spray the laser on the water film to form the splendid and wonderful effect.Water curtain integrates into the actual world when attendants are enjoying,when the46、 picture moves,it looks like that the picture flies to the sky or drops from the sky,thus generating the dreamy feeling.The specific and intensive technical feeling echoes the striving and excellent brand thought of Audi A8L.33 10/11/2024新车亮相（郑州站）：新车亮相（郑州站）：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析光绘艺术家在舞台画出新光绘艺术家47、在舞台画出新光绘艺术家在舞台画出新光绘艺术家在舞台画出新A8LA8L亮丽的亮丽的亮丽的亮丽的LEDLED车头车头车头车头灯的效果灯的效果灯的效果灯的效果LEDLED车头灯的效果画，车头灯的效果画，车头灯的效果画，车头灯的效果画，A8LA8L 驶出水幕区，驶出水幕区，驶出水幕区，驶出水幕区，A8LA8L出现于嘉宾面前出现于嘉宾面前出现于嘉宾面前出现于嘉宾面前 渐明渐暗的舞台上，光绘艺术大师光绘艺术大师伴随着轻快地音乐，在舞台中央幕布上画出新新A8L标志性标志性的LED车头灯效果图案，幕布腾然升起，舞台上留下新A8L，优雅闪着LED车灯，尊贵的展现尊贵的展现在来宾面前。34 10/11/2024N48、ewcarlaunch(Zhengzhou)ActivitybriefAppreciationconferencehighlightsEffectofphotoplottingartistdrawingtheEffectofphotoplottingartistdrawingtheLEDheadlampofnewA8LonthestageLEDheadlampofnewA8LonthestageEffectofLEDheadlamp,A8LdrivesoutofEffectofLEDheadlamp,A8Ldrivesoutofthewatercurtainarea,A8Lappearsinf49、rontthewatercurtainarea,A8Lappearsinfrontoftheguestsoftheguests On the misty stage,photoplottingartistdraw the LED head lamp of newA8Lsymbolicon the curtain in the middle of the stage,curtain rises,the new A8L keeps on the stage with the LED lamp flashing,and show in front of the guests with a noble50、image.35 10/11/2024新车亮相（合肥站）：新车亮相（合肥站）：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析新新新新A8LA8L在舞台水幕区域驶出，开启标志性的在舞台水幕区域驶出，开启标志性的在舞台水幕区域驶出，开启标志性的在舞台水幕区域驶出，开启标志性的LEDLED车头灯，彰显独特魅力车头灯，彰显独特魅力车头灯，彰显独特魅力车头灯，彰显独特魅力 渐明渐暗的舞台上，新新A8L伴随着轻快地音乐，在舞台中央水幕区驶出开启新新A8L标志性标志性的LED车头灯亮相，舞台上留下新A8L，优雅闪着LED车灯，尊贵的展现尊贵的展现在来宾面前。36 10/11/2024Newcarlau51、nch(Hefei)ActivitybriefAppreciationconferencehighlightsNewA8LdrivesoutfromthewatercurtainNewA8Ldrivesoutfromthewatercurtainareaonthestage,lightonthesymbolicareaonthestage,lightonthesymbolicLEDheadlamp,highlighttheuniqueLEDheadlamp,highlighttheuniqueattractionattraction On the misty stage,new A8L dri52、ves onto the stage from the water curtain area in the middle of stage with cozy music,and new A8L launches with the symbolic LED headlamp lighting,the new A8L keeps on the stage with the LED lamp flashing,and show in front of the guests with a noble image.37 10/11/2024A8L试驾：体验奥迪奢华试驾：体验奥迪奢华活动概述活动概述品鉴53、会创意亮点简析品鉴会创意亮点简析v 精心设计试驾项目，让嘉宾感受奥迪新A8L无微无微不至不至的高端设置及奥迪之尊贵魅力尊贵魅力v部分试驾项目详细解析部分试驾项目详细解析u静态体验区静态体验区-新A8L性能配置讲解展现，舒适气派的座舱氛围及高端客制化配置。uMMI后座娱乐系统体验区后座娱乐系统体验区-以较缓慢的车速让嘉宾在车上充分体验MMI系统，尤其是在后排试乘的嘉宾，将充分体验后座娱乐系统。u奥迪预防式整体安全系统奥迪预防式整体安全系统体验区体验区-以充气假人作为道具，嘉宾驾驶新A8L体验，当雷达捕捉到危险信号后，车辆自动报警并刹停，让嘉宾体验先进科技带来的安全防护。u 专业试驾区专业试驾区-54、体验新A8L quattro、运动差速器、轻量化车身带来的灵活操控性、平稳车身。u夜视系统夜视系统体验区体验区-全封闭篷房，将光线减到最低模拟夜间效果，并设计一定弯曲的行驶道路，让嘉宾真实体验新A8L夜视系统。38 10/11/2024A8Ltestdrive,experienceAudiluxuriousActivitybriefAppreciationconferencehighlightsCarefullydesigntestdriveproject,makeguestsfeeltheconsiderateandtopsettingsofAudinewA8Landthenoblechar55、mofAudiDetailedintroductiononthetestdriveprojectuStaticexperiencearea-IntroducenewA8Lperformanceconfiguration,thecomfortableandgrandatmosphereandtopcustomizedconfiguration.uMMIrearseatentertainmentsystemexperiencearea-letguestsexperiencetheMMIsystemwithlowspeeddrive,particularlyfortheguestsintherear56、seatswhowillcompletelyexperiencetheentertainmentsystemoftherearseat.uAudipreventivegeneralsecuritysystemexperiencearea-takeaeratedpuppetasproperties,guestsdrivenewA8L,whenradargraspsthedangeroussignal,thecarwillautomaticallyalarmandbrake,guestsmayexperiencethesafetybroughtfromadvancedtechnology.uPro57、fessionaltestdrivearea-experiencetheflexiblecontrolandstableperformanceofnewA8Lwithquattro,sportdifferential,lightbody.uNightviewingsystemexperiencearea-Fullyclosedtentroom,dropthelighttolowestforsimulatingthenighteffect,anddesigncertainbendingroadtomakeguestsreallyexperiencethenightviewingsystemofn58、ewA8L.39 10/11/2024精妙的助兴演出：精妙的助兴演出：活动概述活动概述品鉴会创意亮点简析品鉴会创意亮点简析 活动现场将安排管弦乐、专业模特、沙画、情境舞蹈等多样的演出形式，通过人、艺术、车的三都完美融合，传递奥迪的高贵品质。40 10/11/2024Wonderfulperformance：ActivitybriefAppreciationconferencehighlightsArrange orchestra,professional model,sand painting and dance on site,pass the noble quality of Audi t59、hrough the perfect combination of human,art and car.41 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述Activitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget42 10/11/2024活动运营活动运营品鉴会流程品鉴会流程品鉴会品鉴会活动流程活动流程（郑州站）（郑州站）时间时间项目项目活动内容活动内容备注备注18:30-19:60、00A8L品鉴嘉宾签到暖场进入场内餐前酒会19:00-19:05主持人开场欢迎来宾，简介晚宴内容19:05-19:10领导致辞总部相关人员致辞，礼仪小姐引导上台19:10-19:15欣赏广告片新A8L广告片19:15-19:20新A8L现场亮相时尚、震撼的揭幕仪式19:20-19:25专家深度讲解新车性能讲述新车性能，可允许有嘉宾互动环节19:25-19:30社会进取人士代表感言与新A8L的相近之处19:30-19:50秀台启动情景剧、沙画表演通过情景剧与沙画的演绎，展现秀台时尚酒吧、开放式摄影室、会员卡赠送仪式、特色餐厅、击剑、五人足球赛等功能19:50-20:00“奥迪S-line英杰会”61、会员卡赠送及秀台启动仪式秀台启动20:00-20:05晚宴祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:05-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流43 10/11/2024ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Zhengzhou)TimeProjectContentRemarks18:30-19:00A8LappreciationGuestsregistrationwarm-upEnterthesite,pre62、prandialcocktail19:00-19:05PresidersspeechGreettheguests,introducetheactivitycontents19:05-19:10OfficergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:10-19:15EnjoyadvertisingfilmNewA8Ladvertisingfilm19:15-19:20newA8LsitepublishFashionableandastonishedunveilingcerem63、ony19:20-19:25ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:25-19:30SocialaggressivegentriesgivespeechSimilarwithnewA8L19:30-19:50ShowTimestart Scenedrama,sandpaintingperformance ShowthefunctionsofShowTimefashionablebar,openstudio,membercarpresen64、tingceremony,specialrestaurant,swordplayandfive-a-sidefootballthroughscenedramaandsandpaintint19:50-20:00“AudiS-lineEliteClub”membercardpresentationandShowTimestartceremony ShowTimestart20:00-20:05DinnerToastingceremony20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:05-20:30Performan65、cePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion44 10/11/2024活动运营活动运营品鉴会流程品鉴会流程时间时间活动内容活动内容备注备注18:30-19:00嘉宾签到暖场进入场内餐前酒会19:00-19:15主持人开场欢迎来宾，简介晚宴内容19:15-19:20领导致辞总部相关人员致辞，礼仪小姐引导上台19:20-19:25欣赏广告片新A8L广告片19:25-19:30新A8L现场亮相时尚、震撼的揭幕仪式19:30-19:55专家深度讲解66、新车性能讲述新车性能，可允许有嘉宾互动环节19:55-20:00社会进取人士代表感言与新A8L的相近之处20:00-20:05祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:15-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流品鉴会品鉴会活动流程活动流程（合肥站）（合肥站）45 10/11/2024ActivityoperationAppreciationconferenceflowAppreciationconferenceactivityflow(Hefei)TimeActivitycontentRemarks:18:30-19:0067、Guestsregistration warm-upEnterbrandshowspace,preprandialcocktail19:00-19:15PresidersspeechGreettheguests,introducetheactivitycontents19:15-19:20LeadergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:20-19:25EnjoyadvertisingfilmNewA8Ladvertisingfilm19:25-19:30newA8Ls68、itepublishFashionableandastonishedunveilingceremony19:30-19:55ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:55-20:00SocialaggressivegentriesgivespeechSimilarwithnewA8L20:00-20:05Toastingceremony20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatform69、isbuffet)20:15-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunion46 10/11/2024活动运营活动运营郑州站品鉴会郑州站品鉴会活动场地推荐介绍活动场地推荐介绍郑州秀台郑州秀台 郑州秀台是河南甚至全国第一家体育运动的“体验”式商业模式的高端时尚会所。秀台所倡导的是“体验”式的商业模式，在这里通过源自对心灵渴求的体验，参与者在自发性的体验过程中，得到在日常生活中无法体会的愉悦享受、心灵收获，脑海长久保存70、对品牌、对产品的美好体验记忆。秀台为企业提供了深度的品牌植入方式及形式多样的展示平台，并设有企业包间，便于大型企业订场举办休闲会议、聚会等；另外，国际著名品牌苹果电脑已进驻，设有苹果体验店。47 10/11/2024ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationZhengzhouShowPlatformZhengzhou Show Platform is the first sports“experience”type top fashion club in Henan and even Ch71、ina.Show platform advocates the“experience”type business mode,and the attendants may enjoy the pleasure which cant provide in daily life through the desired experience,and may deeply remind the beautiful memory to the brand and products.Show platform provides the brand implanting mode and diversifie72、d show platform for the attendants,and sets enterprise VIP room for big enterprise to hold recreational meeting and party;additionally,the world famous brand Apple computer has also settled here with Apple experience store.48 10/11/2024活动运营活动运营郑州站品鉴会郑州站品鉴会活动场地推荐理由活动场地推荐理由场地优势场地优势l交通便利：交通便利：位于郑州市健康路省73、体育场游泳馆二楼l配套成熟：配套成熟：设有专业室内5人足球场、企业舞台、标准击剑馆、特色创意餐厅、开放式摄影室、时尚酒吧l场地亮点：场地亮点：秀台是第一家体育运动的“体验”式商业模式的高端时尚会所。l整体性：整体性：在项目运营中，参与者在自发性的体验过程中，得到在日常生活中无法体会的愉悦享受、心灵收获，脑海长久保存对品牌、对产品的美好体验记忆，能充分的体现出活动的整体性。郑州秀台郑州秀台49 10/11/2024ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationSiteadvantageslCon74、venienttraffic:2/F,HenanProvinceStadiumSwimmingHall,JiankangRd.,ZhengzhoulMaturefacilities:setprofessionalinteriorFive-a-SideFootballCourt,enterprisestage,standardFencingHall,specialcreativerestaurants,openphotographicstudioandfashionablebarlSitehighlights:showplatformisthefirstsports“experience”typ75、etopfashionclub.lIntegrity:intheprojectoperation,theattendantsmayenjoythepleasurewhichcantprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts,whichthoroughlyshowtheintegrityoftheactivity.ZhengzhouShowPlatform50 10/11/2024活动运营活动运营郑州住宿酒店推荐（一）郑州住宿酒店推荐76、（一）郑州索菲特国际饭店郑州索菲特国际饭店 郑州索菲特国际饭店是河南国际饭店与法国雅高酒店集团共同投资兴建的一座具有五星级标准的合资酒店，并于2000年6月被国家旅游局评审为五星级旅游涉外饭店。时至今日，索菲特国际饭店管理的酒店遍布世界140多个国家、超过4000间酒店。开业迄今，成功接待了众多国家的政界要人及王室成员。并屡次获得包括福布斯中文版颁发的“全国最佳商务酒店50强”、大河报颁发的“游客满意的十佳饭店”在内的多项殊荣，是被誉为“欧洲先锋、全球酒店及企业服务集团”的雅高国际酒店集团的一员。郑州索菲特国际饭店地处郑州市城东路和金水大道交汇的黄金地段，周边省级政府机构林立，金融商贸云集，仅77、10分钟车程即可到达郑东新区，交通十分便利。饭店对面的紫荆山公园和环绕酒店的金水河畔，倍添旅客的闲情逸致。在熠熠生辉的高楼上俯瞰全城，历史风情尽收眼底。51 10/11/2024ActivityoperationZhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotel Zhengzhou Sofitel International Hotel is the 5-star standard hotel jointly invested by Henan International Restaura78、nt and French Accor Hotels Group,and was ranked as the 5-star foreign hotel by State Tourism Bureau in June 2000.Till present,Sofitel International Hotel has governed more than 40000 hotels in more than 140 countries.Till it is put into operation,it has successfully received the political gentries a79、nd royal members of different countries,and has awarded such honors as“Top 50 Best Business Hotels in the World”published by Forbes Chinese version and“Top 10 Hotels with Satisfaction from Guests”by Dahe Daily,and is the member of Accor Hotels Group which is praised as the“European pioneer and globa80、l hotel and enterprise service group”.Zhengzhou Sofitel International Hotel settles at the cross of Chengdong Road and Jinshui Avenue in Zhengzhou surrounded by provincial governmental administrations with flourishing finance and business,and is only 10 minutes drive to Zhengdong new district with v81、ery convenient traffic.The Zijingshan Park and Jinshui River surrounding the hotel provides the recreation and elegance for guests who can thoroughly enjoy the historical city from the shining tall building.52 10/11/2024活动运营活动运营郑州住宿酒店推荐（一）郑州住宿酒店推荐（一）郑州索菲特国际饭店郑州索菲特国际饭店郑州索菲特国际饭店地址：郑州城东路289号。距郑州秀台3.2公里82、，车程10分钟。53 10/11/2024ActivityoperationZhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelAddress:No.289,Chengdong Rd.,Zhengzhou.3.2km to Zhengzhou Show Platform,10 minutes drive.54 10/11/2024活动运营活动运营郑州住宿酒店推荐（二）郑州住宿酒店推荐（二）郑州裕达国贸酒店郑州裕达国贸酒店 郑83、州裕达国贸酒店是一家国际豪华酒店，地处郑州政治、商业中心地带，毗邻郑州市人民政府而建，俯瞰中原重镇迷人风光，地理位置得天独厚。去往新郑机场、火车站交通便利。酒店建设共耗资3亿美金，由世界著名设计师李祖原先生亲自设计，为河南省最高的建筑物之一，裕达国贸酒店设有豪华客房、行政客房、商务客房，酒店豪华客房的构造延续了酒店宽敞舒适的美誉，带独立淋浴间、卫星电视等。凭窗远眺，古老的中原重镇、绿色的郑州西城以及现代城市风光尽收眼底。同时还包括了集世界时尚最前沿的设计于一体的餐厅和酒吧、除一座水晶宴会厅外，同时还有一座中庭式大宴会厅采用欧式建筑格局，可同时容纳700位宾客。加上多间大小各异的会议室，可满足宾84、客不同的商务需求。酒店开业时间1997年开业，2003年装修，楼高45层，客房总数356间（套）。55 10/11/2024ActivityoperationZhengzhouaccommodationhotelrecommendation(2)ZhengzhouYudaPalaceHotelZhengzhou Yuda Palace Hotel is an international deluxe hotel settled at the central zone of politics and economy in Zhengzhou and neighbors the Zhengzhou85、 Peoples Government with advantaged geographic location and convenient traffic to Xinzheng Airport and Railway Station.The hotel,with the investment reaching USD300 million,was personally designed by Mr.Li Zuyuan who is the world famous designer,and is one of the highest buildings in Henan province.86、Yuda Palace Hotel sets deluxe guestroom,administrative guestroom and business guestroom,the structure of deluxe guestroom extends the reputation of comfortable and wide with independent shower room and satellite TV.Viewing beside the window,guests may thoroughly enjoy the ancient city,green west dis87、trict and modern urban scenery.Additionally,it also has restaurant and bar with world fashionable design,besides the crystal banquet hall,it also sets one big banquet hall in European architectural pattern,and is capable of serving 700 guests simultaneously.Combining several meeting rooms,it can mee88、t the demands of different guests in business.The hotel opened service in 1997 and was decorated in 2003,the hotel is a 45-floor building with 356 guestrooms(suites).56 10/11/2024郑州裕达国贸酒店郑州裕达国贸酒店商务套房商务套房商务套房商务套房行政套房行政套房行政套房行政套房高级单人房高级单人房高级单人房高级单人房高级双人房高级双人房高级双人房高级双人房活动运营活动运营郑州住宿酒店推荐（二）郑州住宿酒店推荐（二）57 89、10/11/2024ZhengzhouYudaPalaceHotelBusinesssuiteBusinesssuiteAdministrationSuiteAdministrationSuiteHighgradesingleroomHighgradesingleroomHighgradedoubleroomHighgradedoubleroomActivityoperationZhengzhouaccommodationhotelrecommendation(2)58 10/11/2024郑州裕达国贸酒店郑州裕达国贸酒店郑州裕达国贸酒店地址：河南省郑州市中原中路220号。距郑州秀台5.8公里90、，车程约21分钟。距郑州高速北服务区试驾场地21公里，车程约50分钟。活动运营活动运营郑州住宿酒店推荐（二）郑州住宿酒店推荐（二）59 10/11/2024ZhengzhouYudaPalaceHotelZhengzhou Yuda Palace Hotel Address:No.220,Central Zhongyuan Rd.,Zhengzhou,Henan.5.8km to Zhengzhou Show Platform,21minutes drive.21km to Zhengzhou Expressway north service area test drive site,50 m91、inutes drive.ActivityoperationZhengzhouaccommodationhotelrecommendation(2)60 10/11/2024活动运营活动运营郑州住宿酒店推荐（三郑州住宿酒店推荐（三）河南中州皇冠假日酒店河南中州皇冠假日酒店 河南中州皇冠假日酒店地理位置优越，位于市中心和金水路的林荫大道上，方便游客观赏旅游景点，如闻名遐迩的少林寺、龙门石窟、白马寺及河南省博物院。与中州假日酒店及河南中州快捷假日酒店同处一址，设施共享。下榻中州皇冠假日酒店，您将感受无以伦比的舒适入住体验.时尚雅致的客房，亲切专业的服务、考究华丽的顶级配置以及一应俱全的休闲娱乐设施92、，为您实现一个愉快的郑州之行。中州皇冠假日酒店，其前身是有着悠久历史、始建于1959年的河南国宾馆，住店客人可以享受郑州市最大的室内温泉游泳池等酒店配套康乐服务，店内各式精选餐厅 与酒吧亦同样为人所津津乐道。宾客步行2分钟即可领略滨河公园和紫荆山公园的秀丽景色，一流的设施和优质的服务将使入住皇冠宾馆的您会有宾至如归的感觉。61 10/11/2024ActivityoperationZhengzhouaccommodationhotelrecommendation(3)HenanCrownePlazaHotels&Resorts Henan Crowne Plaza Hotels&Resorts93、 boasts advantaged geographic location at the Jinshui Road in urban area and is convenient for guests to the tourist spots such as the famous Shaolin Temple,Longmen Grottoes,Baima Temple and Henan Province Museum.It settles at the same place of Zhongzhou Holiday Hotel and Henan Zhongzhou Convenient 94、Holiday Hotel with shared facilities.Here,you may enjoy the outstanding and comfortable experience with considerate service as well as top facilities and recreational and entertainment facilities in the fashionable and elegant guestroom,thus providing and pleasant journey to Zhengzhou.Crowne Plaza H95、otels&Resorts,with the former of Henan Guests House which was established in 1959 with a long history,and guests here may enjoy the biggest interior warm spring swimming pool,and restaurants and bars in the hotel are also favorite for the guests.Guests may enjoy the Binhe Park and Zijingshan Park fo96、r 2 minutes walk,top facilities and quality service provides the home feeling for all guests.62 10/11/2024活动运营活动运营郑州住宿酒店推荐（三）郑州住宿酒店推荐（三）河南中州皇冠假日酒店河南中州皇冠假日酒店河南中州皇冠假日酒店地址：河南郑州金水路115号。距郑州秀台3.4公里，车程12分钟。63 10/11/2024ActivityoperationZhengzhouaccommodationhotelrecommendation(3)HenanCrownePlazaHotels&Reso97、rtsHenanCrownePlazaHotels&ResortsAddress:No.115,JinshuiRd.,Zhengzhou,Henan.3.4kmtoZhengzhouShowPlatform,12minutesdrive.64 10/11/2024活动运营活动运营合肥站品鉴会活动合肥站品鉴会活动场地推荐介绍场地推荐介绍合肥碧桂园凤凰城酒店合肥碧桂园凤凰城酒店 合肥碧桂园凤凰城酒店南中国首家以白金五星级标准建造、南中国至广阔的山水主题式酒店。合肥碧桂园凤凰城酒店背倚郁郁葱葱的凤凰五环山，整体营业面积达7万平方米，建筑面积达7.8万平方米，是合肥面积最大、楼层最低的山水酒店。富丽典98、雅的欧陆式建筑风格，使宾客感受到西方古典文化独特的神秘雅致。此外酒店还特别引进了国外主题式酒店的独特意念，创造出超凡的品味。完善先进的服务设施，温情个性化的五星级服务，令各方嘉宾倍感尊荣。合肥碧桂园凤凰城酒店拥有 336间宽敞舒适、豪华典雅的客房，并有十多种房型可供选择。客房内设施先进齐备，其中包括了多种语言的卫星电视频道、宽带互联网接口、免费无线上网、迷你酒吧、先进的独立浴室等等配套设施。65 10/11/2024ActivityoperationAppreciationconferenceactivitysiterecommendingIntroduceinHefeiHefeiCountr99、yGardenPhoenixCityHotel Hefei Country Garden Phoenix City Hotel-the first landscape theme hotel in South China constructed with the platinum 5-star standard.Hefei Country Garden Phoenix City Hotel backs the green Wuhuan Mountain with the operating area reaching 70,000m2,and floor area reaching 78,00100、0m2,and is the biggest landscape hotel with lowest floors.The splendid and elegant European architectural style provides the mysterious and elegant western classical culture for the guests.Additionally,the hotel has also introduced the unique creativity of foreign theme hotel,and created the outstan101、ding tastes.The complete and advanced facilities and personalized 5-star service,provide the noble feeling for guests.Hefei Country Garden Phoenix City Hotel possesses 336 wide comfortable and deluxe guestrooms with more than 10 kinds of rooms.The guestroom boasts advanced and complete facilities,in102、cluding satellite TV,broadband Internet access,free wireless Internet service,independent bathroom etc.66 10/11/2024活动运营活动运营合肥站品鉴会活动合肥站品鉴会活动场地推荐理由场地推荐理由场地优势场地优势l交通便利：交通便利：位于滨湖路由观光大道旁，距骆岗机场仅40分钟车程；l配套成熟：配套成熟：碧桂园凤凰城是合肥市内大型楼盘，环境优美配套设施齐全，完全可满足试驾、搭建大型户外篷房、宴会、住宿等需要，其毕加索国际宴会厅装修豪华，全厅可容纳超过1500人，并且可以进车展示，满足本次103、活动所有场地需求。l场地亮点：场地亮点：南中国首家以白金五星级标准建造、南中国至广阔的山水主题式酒店。l整体性：整体性：在项目运营中，客户可以正在感受品牌尊贵服务，在活动整体执行期间，能充分的体现出活动的整体性。合肥碧桂园凤凰城酒店合肥碧桂园凤凰城酒店67 10/11/2024ActivityoperationAppreciationconferenceactivitysiterecommendingIntroduceinHefeiThelocaladvantageslConvenienttraffic:BesidetheSightseeingAvenueattheBinhuRoad,40mi104、nutesdrivetoLuogangAirport;lFacilitiesmature:CountryGardenPhoenixCityisabigcommunityinHefeiwithbeautifulenvironmentandcompletefacilities,andiscapableofmeetingthedemandsoftestdrive,bigoutdoortentroom,banquetandaccommodation,andthePicassoInternationalBanquetHallhasdeluxedecorationandcanserve1500guests105、,andiscapableofshowingcarsformeetingthedemandsofthisactivity.lFieldHighlight:Thefirstplatinum5-starstandardhotelandlandscapethemehotelinSouthChina.lIntegrity:Inprojectoperation,clientsmayfeelthenobleserviceofAudibrand,duringtheactivitygeneralexecutionperiod,itcancompletelyshowtheintegrityoftheactivi106、ty.HefeiCountryGardenPhoenixCityHotel68 10/11/2024地址：合肥巢湖市中庙镇湖滨大道北碧桂园凤凰酒店*备注：备注：沿合肥快速路至市中心，沿合肥快速路至市中心，6060分钟车程；分钟车程；活动运营活动运营合肥站品鉴会活动地点介绍合肥站品鉴会活动地点介绍合肥碧桂园凤凰城酒店合肥碧桂园凤凰城酒店69 10/11/2024Address:Country Garden Phoenix City Hotel,North Hubin Avenue,Zhongmiao Town,Chaohu,Hefei*Note:TopurbanareaalongtheHefei107、Expressway,60minutesdrive;ActivityoperationAppreciationconferenceactivitysiterecommendingIntroduceinHefei:HefeiCountryGardenPhoenixCityHotel70 10/11/2024活动运营活动运营合肥住宿酒店推荐合肥住宿酒店推荐合肥碧桂园凤凰城酒店合肥碧桂园凤凰城酒店商务套房商务套房商务套房商务套房行政套房行政套房行政套房行政套房高级单人房高级单人房高级单人房高级单人房高级双人房高级双人房高级双人房高级双人房71 10/11/2024ActivityoperationC108、onferenceactivitysiterecommendingIntroduceinHefei:HefeiCountryGardenPhoenixCityHotelBusinesssuiteBusinesssuiteAdministrationSuiteAdministrationSuiteHighgradesingleroomHighgradesingleroomHighgradedoubleroomHighgradedoubleroom72 10/11/2024品鉴会品鉴会活动活动平面分布图（郑州）平面分布图（郑州）134562活动运营活动运营品鉴会品鉴会郑州上市会功能分布说明1、舞台109、区：背景板、舞台；2、嘉宾观摩区：嘉宾椅；3、奥迪精品展示区：奥迪精品展示柜；4、VIP恰谈区：沙发、茶几、绿色植物，品牌挂画；5、餐前红酒区：高脚吧台、高脚椅子、台花、桌旗、沙发、茶几、红酒架；6、上市会晚宴区：供餐台、A8L展车；73 10/11/2024Planediagramoftheappreciationconferenceactivity(Zhengzhou)134562ActivityoperationAppreciationconferenceIntroduction on the functional layout for Zhengzhou launch conferen110、ce 1.Stage area:background board,stage;2.Guests view area:chairs;3.Audi products show area:Audi delicate products show cabinet;4.VIP negotiation area:sofa,tea table,green plants,brand painting;5.Preprandial red wine area:bar counter,chair,table flower,table flag,sofa,tea table,red wine stand;6.Launc111、h conference dinner area:foods supplying table,A8L exhibiting car;74 10/11/2024品鉴会品鉴会活动活动平面分布图（合肥）平面分布图（合肥）活动运营活动运营品鉴会品鉴会合肥上市会功能分布说明1、舞台区：背景板、舞台、展车、亮相道具、嘉宾围桌；2、餐饮区：嘉宾围桌3、茶歇区：嘉宾签到后，倾听美妙的欧式音乐，品尝来自德国高级红酒及小吃，与志同道合的朋友相聚畅谈，享受着奥迪带来尊贵体验；4、来宾签到区：签到台、签到背景板、签到本、台花、欢迎卡；1 12 23 34 475 10/11/2024Planediagramofthe112、appreciationconferenceactivity(Hefei)ActivityoperationAppreciationconferenceIntroduction on the functional layout for Hefei launch conference 1.Stage area:background board,stage,exhibiting car,launch properties,guests round table;2.Foods area:guests round table 3.Tea break area:after guests registra113、tion,enjoy wonderful European music and Germany high grade red wine and refreshments,gather with the friends,enjoy the noble experience brought by Audi4.Guests registration area:registration table,Registration background board,registration book,table flower,greeting card1 12 23 34 476 10/11/2024签到环节114、签到环节环节描述：环节描述：嘉宾携带邀请函前往活动指定地点签到区签到，在礼仪人员的指引下进行资料留档环节，并在礼仪人员手上领取签到礼品，特显客户尊贵性。环节亮点：环节亮点：参与活动嘉宾都会得到由奥迪品牌所提供的精美礼品一份，让客户留下深刻印象深刻印象。活动运营活动运营品鉴会品鉴会77 10/11/2024RegistrationDescription:guests shall register at the designated site of the activity with the invitation letter,leaf the information with the guida115、nce of amenity staffs,and take registration gifts,thus providing the noble feeling of clients noble.Highlights:The attendants will get one share of exquisite gift provided by Audi brand,thus deeplyimpressing the clients.ActivityoperationAppreciationconference78 10/11/2024暖场环节暖场环节环节描述：环节描述：倾听美妙的欧式音乐，116、品尝来自德国高级红酒及小吃，与志同道合的朋友相聚畅谈，享受着奥迪带来尊贵体验尊贵体验，同时为来宾和经销商之间创造交流平台创造交流平台，达到集客目的达到集客目的。环节亮点：环节亮点：一、餐前酒会：长廊两侧摆放酒会区域，主要以台花、桌旗台花、桌旗布置为主，提供德国品牌德国品牌红酒红酒以及德国品牌餐前小吃德国品牌餐前小吃，专供开场前嘉宾互动交流。活动运营活动运营品鉴会品鉴会品牌展示看板效果图品牌展示看板效果图桌旗效果图桌旗效果图台花效果图台花效果图79 10/11/2024Warm-upDescription:Enjoy the beautiful European music and German117、y high grade red wine and refreshments,talk with the friends,enjoy the noble experience brought from Audi,create the communication platform for guests and distributors with the purpose of collecting guests.Highlight of the procedure:Preprandial cocktail:place cocktail on both sides of corridor,mainl118、y tablel flower and table flag,provide Germany brand red wine and Germany brand preprandial refreshments for guests.ActivityoperationAppreciationconferenceBrandshowboardeffectdrawingEffectdrawingoftableflagEffectdrawingoftableflower80 10/11/2024主持人开场和领导致辞环节主持人开场和领导致辞环节环节描述：环节描述：餐前酒会结束，主持人用话筒召集嘉宾进入主会119、场就坐，简单介绍活动目的、介绍到会的领导嘉宾作为晚宴开场。接着有请总部或区域领导为活动致辞，领导致辞完毕后，紧接着的是地方社会进取人士代表进行品牌感言，主要叙述对品牌的印象以及对新A8L的期待之言。环节亮点：环节亮点：总部或区域领导活动致辞：邀请总部或区域领导总部或区域领导为本次活动发言，为活动增添色彩。活动运营活动运营品鉴会品鉴会合肥站效果图合肥站效果图郑州站效果图郑州站效果图81 10/11/2024PresiderdeclarestheopenandofficergivesspeechDescription:Preprandial cocktail end,presider calls 120、the guests to enter into the main site and take site,and briefly introduces the purpose of the activity,introduces the officer.Then,ask the headquarter or area officer to give speech for the activity,after giving speech,ask the local social gentries to express impression on the brand,mainly introduc121、e the impression to the brand and the expectation to new A8L.Highlights:Headquarter or area officer gives speech:invite headquarterorareaofficerto give speech for this activity.ActivityoperationAppreciationconferenceHefeistationeffectdrawingZhengzhoustationeffectdrawing82 10/11/2024新新A8L亮相环节（郑州站）亮相环122、节（郑州站）环节描述：环节描述：领导发言完毕后，让所以嘉宾都对新A8L充满期待，播放新A8L广告片，播放完毕后；进行新车发布环节，融进奥迪一直尊崇的调性，结合光来绘画的现场表演方式，引出新车闪亮登场，配合舞台灯光效果，营造具有科技、时尚、震撼的表现形式进行新车亮相。环节亮点：环节亮点：一、新A8L广告片放映：首次在区域发布区域发布新A8L广告片，让嘉宾感受到品牌对客户品牌对客户的重视。二、新车亮相形式：特邀著名画家著名画家，运用光学元素光学元素利用手上的光源能在围绕着新A8L的幕布幕布上描绘出新A8L最具特点性能的LEDLED车头灯车头灯作为新车亮相引指，当大师描绘完毕后，迅间将幕布幕布升空升123、空，将新A8L展现于嘉宾眼前，人们会尝试着努力的记住它，才会永远的留在心灵的留在心灵的记忆中。活动运营活动运营品鉴会品鉴会新车亮相前效果新车亮相前效果新车亮相现场效果新车亮相现场效果水幕的现场效果水幕的现场效果光绘的现场效果光绘的现场效果83 10/11/2024NewA8Llaunchstep(Zhengzhou)Description:After the officer has given speech,all guests are expecting new A8L,play the new A8L advertising film,and then show the new car,i124、ntegrate into the Audi noble tone,combining optical painting for site performance,lead the launch of new car,combing the stage lighting effect,create the technical,fashionable and astonished atmosphere for launchin the new car.Highlights:1.Play new A8L advertising film:play new A8L advertising film 125、for the first time in local,make guests feel the emphasistoclientsfromthebrand.2.Launch new car:invite famouspainter to draw the LEDheadlampof new A8L on the curtain with light for guiding the launch of new car launch,after drawing,quickly rise the curtain,show new A8L in front of guests,people try 126、to memorize it with deep impression.ActivityoperationAppreciationconferenceEffectbeforenewcarlaunchNewcarlaunchsiteeffect水幕的现场效果水幕的现场效果Photoplottingsiteeffect84 10/11/2024新新A8L亮相环节（合肥站）亮相环节（合肥站）环节描述：环节描述：领导发言完毕后，让所以嘉宾都对新A8L充满期待，播放新A8L广告片，播放完毕后；进行新车发布环节，融进奥迪一直尊崇的调性，结合水幕的现场表演方式，引出新车闪亮登场，配合舞台灯光效果，营造具有科127、技、时尚、震撼的表现形式进行新车亮相。环节亮点：环节亮点：一、新A8L广告片放映：首次在区域发布区域发布新A8L广告片，让嘉宾感受到品牌对客户品牌对客户的重视。二、新车亮相形式：渐明渐暗的舞台上，新新A8LA8L伴随着轻快地音乐，在舞台中央水幕区驶出开启新新A8LA8L标志性标志性的LED车头灯亮相，舞台上留下新A8L，优雅闪着LED车灯，尊贵的展现尊贵的展现在来宾面前。活动运营活动运营品鉴会品鉴会水幕的现场效果水幕的现场效果新车亮相现场效果新车亮相现场效果85 10/11/2024NewA8Llaunchstep(Hefei)Description:After the officer has128、 given speech,all guests are expecting new A8L,play the new A8L advertising film,and then show the new car,integrate into the Audi noble tone,combining optical painting for site performance,lead the launch of new car,combing the stage lighting effect,create the technical,fashionable and astonished a129、tmosphere for launchin the new car.Highlights:1.Play new A8L advertising film:play new A8L advertising film for the first time in local,make guests feel the emphasistoclientsfromthebrand.2.Launch new car:On the misty stage,newA8L drives onto the stage from the water curtain area in the middle of sta130、ge with cozy music,and new A8L launches with the symbolic LED headlamp lighting,the new A8L keeps on the stage with the LED lamp flashing,and show in front of the guests with a nobleimage.ActivityoperationAppreciationconferenceThewatercurtainsiteeffectNewcarlaunchsiteeffect86 10/11/2024专家新车性能讲解环节专家新131、车性能讲解环节环节描述：环节描述：新A8L亮相后，产品专家上台，系统的阐述新A8L的技术亮点，将技术价值转化为生活价值，全情演绎“探索享受”的主题寓意。环节亮点：环节亮点：一、邀请厂家资深产品专家：需总部协调更高素质更专业的产品讲师需总部协调更高素质更专业的产品讲师及A8L介绍文件介绍文件，为活动增添色彩。二、社会进取人士代表感言：借助媒体力量媒体力量邀请在社会力求进取的专业人士社会力求进取的专业人士对奥迪品牌的认可以及期待新A8L的感言。活动运营活动运营品鉴会品鉴会87 10/11/2024ExpertsintroducetheperformanceofnewcarDescription:A132、fter new A8L launch,product experts get on the stage and describe the technical advantages of new A8L,transfer the technical value into the life value,and show the theme of“Explore and Enjoy”.Highlights:1.Invite senior product experts:asktheheadquartertoassignprofessionalproductlecturerwith document133、s on introducing A8L.2.Social aggressive gentries give speech:with the force of media,invite aggressiveandprofessionalgentriesto express acceptance to Audi brand and expectation on new A8L.ActivityoperationAppreciationconference88 10/11/2024“奥迪奥迪S-line英杰会英杰会”启动环节启动环节环节描述：环节描述：借助新A8L的上市活动契机，奥迪品牌带出本年度134、的另一杰作“秀台”（SHOWTIME）英文本意为“表演时刻”，在河南甚至是全国，秀台是第一家体育运动的“体验”式商业模式的高端时尚会所公告天下，让更多奥迪的会员获知奥迪品牌的好去处。通过该环节来展现秀台所承载的项目内容，传递秀台与奥迪间的关联。同时也填补新车品鉴环节舞台表演的空缺，增加了现场的可看性。环节亮点：环节亮点：一、“奥迪S-line英杰会”授卡及启动仪式。二、精彩的演艺表演活动运营活动运营品鉴会品鉴会备注：此环节只适合于郑州站。备注：此环节只适合于郑州站。备注：此环节只适合于郑州站。备注：此环节只适合于郑州站。89 10/11/2024“Audi S-line Elite Club”135、start ceremony.Description:With the opportunity of new A8L launch,Audi brand brings out the other master piece“Show Time”,Show Time is the first top and fashionable club with sports“experience”type business mode in Henan and China,let more Audi members know the excellent place for realizing Audi bra136、nd.Show the items of Show Time and pass the relation between Show Time and Audi through this procedure,fill into the blank of stage performance during new car appreciation,and increase interest of the site.Highlights:1.“Audi S-line Elite Club”card presentation and start ceremony.2.Wonderful performa137、nceActivityoperationAppreciationconferenceNote:ThisprocedureisonlysuitableNote:ThisprocedureisonlysuitableforZhengzhou.forZhengzhou.90 10/11/2024“奥迪奥迪S-line英杰会英杰会”启动环节启动环节环节内容介绍：环节内容介绍：情景剧与沙画表演：现场表演者精彩的演出及情景剧与沙画表演：现场表演者精彩的演出及沙画师的现场创作相互融合的方式，传递出秀台五人足球赛、击剑、开放式的摄影室、特色餐厅、时尚酒吧等特色功能，展现奥迪车主积极进取的精神及高品质的时尚生活138、。活动运营活动运营品鉴会品鉴会备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。91 10/11/2024“Audi S-line Elite Club”start ceremony.IntroductiontotheContent:Scenedramaandsandpaintingperformance:thewonderfulperformanceandthesitepaintingbythepainterpassthefunctionsofShowTimefive-a-sidefootball,139、swordplay,openstudio,specialrestaurantandfashionablebar,showthestrivingspiritandqualitylifeofAudicarowners.ActivityoperationAppreciationconferenceNote:ThisprocedureisonlysuitableNote:ThisprocedureisonlysuitableforlaunchinZhengzhou.forlaunchinZhengzhou.92 10/11/2024“奥迪奥迪S-line英杰会英杰会”启动环节启动环节环节描述：环节描述140、：会所启动成功后，邀请秀台领导与奥迪领导进行会员卡交赠仪式。环节亮点：环节亮点：一、双方领导汇聚，“秀台”领导向“奥迪”领导赠送会员卡，寓意“秀台”与“奥迪”良好合作开端。二、领导通过拿到的会员卡刷开启动装置，启动装置的灯闪亮，同时主背板显示秀台LOGO，同时配合相关特效，寓意秀台正式启动活动运营活动运营品鉴会品鉴会备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。备注：此环节只适合于郑州站发布使用。93 10/11/2024“Audi S-line Elite Club”start ceremony.Description:After141、 successfully activating the club,invite Show Time leaders and Audi leaders to present member card.Highlights:1.With the leaders of both parties,“Show Time”leaders present member card to“Audi”leaders,which means the start of excellent cooperation between“Show Time”and“Audi”.2.Leaders open the star d142、evice with the member card,the start device lights on,and the main background board displays the Show Time LOGO,combine related special effect,implies the formal start of Show TimeActivityoperationAppreciationconferenceNote:ThisprocedureisonlysuitableNote:ThisprocedureisonlysuitableforlaunchinZhengz143、hou.forlaunchinZhengzhou.94 10/11/2024助兴节目、晚宴结束环节助兴节目、晚宴结束环节环节描述：环节描述：嘉宾用餐约10分钟后，进行新车发布助兴节目环节，助兴表演结束，主持人宣布活动结束，恭迎嘉宾，有需求的嘉宾可以留下进行经销商的询问了解。助兴节目：助兴节目：节目推荐 （一）管弦乐演奏著名歌曲。活动运营活动运营品鉴会品鉴会管弦乐演奏管弦乐演奏95 10/11/2024Interestingprogram,dinnerendDescription:10 minutes after guests enjoying dinner,present interestin144、g program,after the performance,presider declares activity end,ask the interested guests to enquire specific information from the distributors.Interestingprogram:program recommendation (1)Famous song performed by orchestra.ActivityoperationAppreciationconferenceperformedbyorchestra96 10/11/2024姓名：芮成145、钢 生日：1977.09.24 出生地：安徽合肥 毕业学校：外交学院最年轻的耶鲁访问学者 芮成钢，中共党员，现任中央电视台经济频道(CCTV-2)经济半小时栏目主播。曾主持过中央电视台英语国际频道财经中国(BizChina)，中国投资指南(China Business Guide)，英语新闻(CCTV News)，环球瞭望(World Wide Watch)，财经新闻(Financial Report)，中央电视台经济频道全球资讯榜等栏目。在中央电视台工作后，曾独立制作了20多部反映中国最新经济动态的专题节目，包括中国教育大市场、外商眼中的西部开发、中国经济-世界经济论坛特辑、香港-高科技的神146、话、风险投资在中国、中国广告二十年世界著名奢侈品牌抢滩中国等大量深受海外观众好评的经济类专题节目，在栏目的人物专访板块中，独家专访了百余位国内国际著名的商业巨子、政界领袖及学术精英。同时，曾拍摄或参加过中国企业高峰会，财富论坛，亚洲企业协会经济峰会，中国投资论坛，2000东西部招商引资洽谈会等诸多大型经济峰会，论坛。活动运营活动运营 郑州男主持人郑州男主持人主推主推97 10/11/2024RuiChenggang Birthday:1977.09.24 Birth Place:Hefei Graduated From:China Foreign Affairs University Youn147、gest visiting scholar of Yale University Rui Chenggang,party member,chief announcer of Half-Hour Economy CCTV-2.Presided CCTV English International Channel“BizChina”,“China Business Guide”,“CCTV News”,“World Wide Watch”,“Financial Report”,CCTV-2“Global News”.After working in CCTV,he has independentl148、y made more than 20 special programs for reflecting the latest economic trend,including“Chinese education market“,“West China Development in the Eyes of Foreign Merchants”,“Chinese Economy-World Economy Forum Special”,“Hong Kong-Fable of Hi-Tech”,“Venture Investment in China”,“20 Years of Chinese Ad149、vertisement”,“World Famous Luxury Brands Occupy in China”which have earned high praise from foreign audiences,in the plate of“Interview on Gentries”,he has interviewed more than 100 domestic and world famous business tycoons,political leaders and academic elites.Additionally,he has photographed or a150、ttended such grand economic summits and forums as Chinese Enterprise Summit,Fortune Forum,Asian Enterprise Association Economy Summit,China Investment Forum,2000 East and West China Invitation Conference and so on.ActivityoperationZhengzhoumalepresiderrecommendation98 10/11/2024常常安安身高：178cm 语言：国/粤/日151、语/英语特长：主持 演唱 钢琴 国画主持风格：稳重大方、机智灵活工作态度：专业、敬业生活态度：做好自己，善待他人语言专业等级：普通话测试为国家一级甲等 日语一级（可用日语流利地主持）英语四级（可用英语进行普通主持）曾获奖励：2007年“白象杯”央视全国主持人大赛优秀奖 2006广东电视台未来新主播大赛最佳气质奖、2005广州日报白领之星季军、最佳气质奖 2004 全国魅力新秀主持人大赛西安赛区冠军 现供职于：广州电视台城市电视节目主持人，主持城市影像派时尚季风 广东电视台移动频道财经新闻主播活动运营活动运营 郑州、合肥主持人郑州、合肥主持人推荐推荐99 10/11/2024ChangAnHei152、ght:178cmLanguage:Mandarin/Cantonese/Japanese/EnglishAdvantages:presider,performance,piano,ChinesepaintingStyle:grand,smartandflexibleWorkAttitude:professional,dedicatedLifeAttitude:excellentbehavior,treatotherwellLanguageSkills:MandarinTest:StateClass1GradeAJapanese:Class1(fluentlypresideinJapanese153、)English:Class4(commonpresideinEnglish)Awards:2007“BaixiangCup”CCTVNationalPresiderContestExcellencePrize2006GuangdongTVFutureChiefAnnouncerBestStylePrize,2005GuangzhouDailyWhiteCollarStar,SecondPrize,BestStylePrize2004NationalCharmFreshPresiderContestXianAreaChampionServein:GuangzhouTVCityChannelpr154、esider,“CityImage”,“FashionWind”GuangdongTVMobileChannelFinanceNewsActivityoperationZhengzhou,Hefeipresiderrecommendation100 10/11/2024马慧马慧单位：河南电视台主持经历：2006年代表安徽省参加全国青少年“红色之旅”爱国主义演讲比赛，获得一等奖。2007年代表河南大学参加中央电视台高校版挑战主持人全国总决赛，获得团体全国最佳口才奖项。2008年应邀参加湖南卫视快乐大本营节目录制2008年作为唯一一个大学生节目应邀参与中央电视2008年元旦晚会；2009年获得河南155、大学校园歌手大赛一等奖；2009年获得河南省校园短剧大赛一等奖；曾多次担任学校晚会及比赛的主持人；2009年河南电视台精品博览频道开口就唱栏目主持人。活动运营活动运营 郑州主持人郑州主持人推荐推荐101 10/11/2024MaHuiEmployer:HenanTVExperienceasPresider:2006,attendedStateYouth“RedJourney”SpeechContestandawardedFirstPrizeonbehalfofAnhuiProvince.2007,attendedCCTVUniversityChallengePresiderNationalFi156、nalonbehalfofHenanUniversity,awardedBestGroupEloquencePrizeof.2008,attendedattendHunanTV“HappyCampus”withinvitation2008,astheonlyuniversitystudent,attendedtheCCTV2008NewYearParty;2009,attendedHenanUniversityCampusSingerContest,awardedFirstPrize;2009,attendedHenanProvinceCampusPlayletContest,awardedF157、irstPrize;Workedasthepresideroftheuniversitypartyandcontests;2009,presiderofHenanTVdelicateproductschannel“OpentheMouthandSing”.ActivityoperationZhengzhoupresiderrecommendation102 10/11/2024马腾马腾单位：安徽合肥电视台专业：播音与主持主持经历：2007-2008年任枣庄天气预报主播。2009年任枣庄电视台成长快乐主持人。2009年11月主持“飞轮海”歌友会。2009年任合肥电视台午间新闻主持人。2009年8158、月至今，任合肥电视台庐州人家主持人。2010年1月至今，任合肥电视台合肥新闻联播主播。活动运营活动运营 合肥主持人合肥主持人主推主推103 10/11/2024MaTengEmployer:AnhuiHefeiTVprofessional:broadcastandpresideExperienceasPresider:2007-2008,chiefannouncerof“ZaozhuangWeatherForecast”.2009,presiderofZaochuangTV“HappyGrowth”presider.November,2009,presided“Feilunhai”concer159、t.2009,presiderofHefeiTV“NoonNew”.August,2009-present,presiderofHefeiTV“LuzhouHome”.January2010-present,chiefannouncerofHefeiTV“HefeiNews”.ActivityoperationHefeipresiderrecommendation104 10/11/2024郑立新郑立新单位：欧亚置业有限公司 总经理主要经历：大概很少有人去思考“团伙”和“团队”的区别，好像这是一团扯不开的、两个相互混淆的概念。究竟何为团伙？何为团队？欧亚置业河南欧亚置业的高层常常和员工探讨这个160、问题。欧亚置业河南欧亚置业董事长郑立新说 团伙是有组织无纪律，有想法无办法，是一群没有未来的乌合之众；而团队，则是有组织有纪律，有发展方向、有远景的，是战士的集合。团队为利益而战；而团队则为价值而战。欧亚置业河南欧亚置业团伙在得失中较劲；而团队则为一个信仰共存。欧亚置业河南欧亚置业团伙在机会中找困难；而团队则在困难中找机会。欧亚置业河南欧亚置业团队的管理是精细化的，而团伙则是粗糙的。欧亚置业河南欧亚置业团伙的核心是以个人利益为重，互相利用；团队是以集体利益为重，共同奉献。欧亚置业河南欧亚置业团伙的目的是为了自己的利益，不惜牺牲他人和国家的利益。而团队则相反，是为社会、为集体创造财富。团队所依赖161、的不仅是集体讨论和决策以及信息共享和标准强化，它还强调通过成员的共同奉献，能够得到是实实在在的集体成果，这个集体成果超过成员个人业绩的总和，即团队大于各部分之和。欧亚置业河南欧亚置业所以，欧亚置业河南欧亚置业要做企业，要想使企业长期发展下去，欧亚置业河南欧亚置业首先就要打造好一个团队而不是团伙，打造一支拆不散、拖不乱、打不垮的团队，打造一支为共同理想而奋斗的团队。活动运营活动运营 郑州进取人士郑州进取人士推荐（一）推荐（一）105 10/11/2024ZhengLixinEmployer:OuyaRealEstateCo.,Ltd.GeneralManagerMainExperience:Fe162、wpeoplewillconsiderthedifferencebetween“gang”and“team”,itlooksthattheyareconfuzedconcepts.Thenwhatisgangandwhatisteam?TheseniorstaffsofOuyaRealEstateHenanOuyaRealEstatealwaysdiscussthisissuewithstaffs.ChairmanofOuyaRealEstateHenanOuyaRealEstateZhengLixinhassaid-gangistheteamwithorganizationinsteadof163、discipline,withidealinsteadofmethodwithoutbrightfuture;butteamisthecollectionofpeoplewithorganizationanddiscipline,withidealandmethodwithabrightdevelopmentdirectionandgrandvision.Gangstrivesforbenefits;buttheteamstrivesforvalue.TheteamofOuyaRealEstateHenanOuyaRealEstatecompetesandsurvivesforthebelie164、f.ThegangofOuyaRealEstateHenanOuyaRealEstatefindsoutdifficultiesfromopportunities,andtheteamfindsoutopportunitiesfromdifficulties.TheteammanagementofOuyaRealEstateHenanOuyaRealEstateislean,andthegangisrough.ThegangofOuyaRealEstateHenanOuyaRealEstatefocusesonpersonalbenefits,buttheteamfocusesontheben165、efitsofthegroupwithcommoncontribution.ThegangofOuyaRealEstateHenanOuyaRealEstatewastesthebenefitsofothersfortheirownbenefits,buttheteamcreatesfortuneforthesocietyandgroup.Theteamdependsonnotonlygroupdiscussionanddecisionmakingbutalsotheinformationshareandstandardreinforcementaswellasthecommoncontrib166、utionofmemberswithactualachievementsforthegroupwhichexceedsthetotalamountoftheindividualachievements,whichmeansthattheteamthetotalofallparts.OuyaRealEstateHenanOuyaRealEstate,therefore,OuyaRealEstateHenanOuyaRealEstatestrivesfortheenterprisewitheternaldevelopment,OuyaRealEstateHenanOuyaRealEstatesha167、lldevelopanexcellentteamwhohashighadhesionandstriveforthecommonideal.ActivityoperationZhengzhouaggressivegentriesrecommendation(1)106 10/11/2024徐雷徐雷单位：河南嘉信投资担保有限公司 总经理 主要经历：徐雷具有较强的市场开拓能力和风险控制能力，丰富的企业管理知识和经验，为其在投资担保行业的发展打下了坚实的基础。嘉信公司在徐雷的带领下由于业绩突出，嘉信公司先后被河南省政府党风廉政建设活动办公室评为“2008年度省党风廉政建设示范单位”；被多家媒体评为“2168、009年度3.15中原地区投资担保行业诚信企业”、“2008年度稳健运营投资担保机构”、“2009年度3.15最佳诚信投资担保机构”、“2009年度河南中小企业发展先进投资担保机构”、“2009年度河南十大品牌担保机构”等荣誉称号。活动运营活动运营 郑州进取人士郑州进取人士推荐（二）推荐（二）107 10/11/2024XuLeiEmployer:HenanJiaxinInvestmentEnsuranceCo.,Ltd.GeneralManagerMainExperience:XuLeihasintestivemarketdevelopmentabilityandriskcontrolabi169、litywithrichknowledgeandexperienceinenterprisemanagement,whichhassetasolidfoundationforthedevelopmentintheinvestmentensuranceindustry.Jiaxincompanywasentitledas“2008ProvincePartyStyleandIncorruptConstructionSampleUnit”byHenanProvinceGovernmentPartyStyleandIncorruptConstructionActivityOffice;“2009Yea170、rSincereEnterprisein3.15CentralChinaAreaInvestmentEnsuranceIndustry”,“2008YearStableOperationInvestmentEnsuranceMechanism”,“2009Year3.15BestSincerityInvestmentEnsuranceMechanism”,“2009YearHenanMiddleandSmallEnterpriseDevelopmentAdvancedInvestmentEnsuranceMechanism”and“2009YearHenanTop10brandEnsuranc171、eMechanism”byseveralmedia.ActivityoperationZhengzhouaggressivegentriesrecommendation(2)108 10/11/2024陈先保陈先保单位：洽洽食品股份有限公司 董事总经理 主要经历：洽洽食品股份有限公司（以下简称“公司”）的前身是安徽洽洽食品有限公司，成立于2001年8月9日，2008年6月6日，整体变更设立为股份公司，注册资本为15000万元，法定代表人:陈先保。公司经营范围是：坚果炒货类食品生产和销售；农副产品的生产和收购（除粮、油）；肉制品生产和销售；油炸食品生产和销售；蜜饯食品生产和销售；焙烤类食品生产和172、销售；膨化食品生产和销售；海藻类食品生产和销售；酱腌菜类食品生产和销售；糖果类、果冻类、豆制品类食品销售（批发）（涉及许可证的凭许可证经营）。公司位于合肥市经济技术开发区莲花路1599号。活动运营活动运营 合肥进取人士合肥进取人士推荐（一）推荐（一）109 10/11/2024ChenXianbaoEmployer:QiaqiaFoodsCo.,Ltd.DirectorandGeneralManagerMainExperience:QiaqiaFoodsCo.,Ltd.(hereinafterreferredtoasthe“Company”),withtheformernameofAnhuiQ173、iaqiaFoodsCo.,Ltd.whichwasestablishedonAugust9th,2001,onJune6th,2008,itwasrenamedasthestockcompanywiththeregisteredcapitalreachingRMB150million,legalrepresentativeisChenXianbao.Thebusinessscopeis:nutandfriedproductsfoodsproducingandselling;agriculturalbyproductsproducingandpurchasing(exceptriceandoi174、l);meatproductsproducingandselling;friedfoodsproducingandselling;glazedfruitproducingandselling;bakingfoodsproducingandselling;puffedfoodproducingandselling;algafoodsproducingandselling;pickledfoodsproducingandselling;candy,fruitjellyandbeanfoodsselling(wholesale)(operatewithpermitifpermitisrequired175、).ThecompanysettlesatNo.1599,LianhuaRd.,HeifeiEconomicalandTechnologicalDevelopmentZone.ActivityoperationHefeiaggressivegentriesrecommendation(1)110 10/11/2024郭恒华郭恒华单位：安徽华恒化工有限公司 董事长 主要介绍：安徽华恒化工公司董事长兼总经理郭恒华女士是安徽省人大代表、合肥市女企业家协会会长、安徽省化工行业协会副会长。曾担任国家大型化工集团公司的经营总经理，具有良好的企业管理经验，曾被授予“合肥市十大杰出青年”的光荣称号和共青团安徽176、省五四青年勋章。活动运营活动运营 合肥进取人士合肥进取人士推荐（二）推荐（二）111 10/11/2024GuoHenghuaEmployer:AnhuiHuahengChemicalsCo.,Ltd.DirectorMainIntroduction:ChairmanandGeneralManagerofAnhuiHuahengChemicalsCo.,Ltd.,Ms.GuoHenghuaistheNPCmemberofAnhuiProvince,chairmanofFemaleEnterpriserAssociationofHeifei,andViceChairmanofAnhuiProvi177、nceChemicalIndustryAssociation.SheworkedastheOperationGeneralManagerofstatebigchemicalgroupwithexcellentexperienceinenterprisemanagement,andwasentitledas“HefeiTop10OutstandingYouth”andYouthLeagueAnhuiProvince5.4YouthBadge.ActivityoperationHefeiaggressivegentriesrecommendation(2)112 10/11/2024活动运营活动运178、营试驾试驾活动流程活动流程时间时间项目项目工作内容工作内容执行位置执行位置全体全体 活动活动08:3009:30集合嘉宾经销商店集合上大巴郑州、合肥酒店大堂09:3010:00签到嘉宾签到/进入体验品牌展示空间试驾现场签到区域10:0012:30品荐学习（上半场）A、B组试驾安全培训试驾现场A组：参加静态A8L新车性能深度培训试驾现场B组：参加场地综合试驾、专业道路试驾体验、性能配置讲解展现试驾现场12:3013:30中场休息A组、B组午餐时间试驾现场13:3015:30品荐学习（下半场）B组：参加静态A8L新车性能深度培训试驾现场A组：参加场地综合试驾、专业道路试驾体验、性能配置讲解展现试驾179、现场15:3016:00试驾教练点评试驾嘉宾互动交流，发问试驾现场17:00活动结束客户返程试驾现场*备注：备注：以上活动流程以以上活动流程以郑州、合肥郑州、合肥单个目标对象的形式规划，依次循环；单个目标对象的形式规划，依次循环；第二天的试驾活动以接待外地来宾为主，来宾集合时间推迟到第二天的试驾活动以接待外地来宾为主，来宾集合时间推迟到9 9：0000开始开始113 10/11/2024ActivityoperationTestdriveactivityflowTimeProjectWorkContentsExecutionPlaceActivity08:3009:30GatherGuests180、getonthebusatdistributorsstoreZhengzhou,Hefeihotellobby09:3010:00registrationGuestsregister/enterintotheexperiencebrandshowsitetestdrivesiteregistrationarea10:0012:30Appreciation(firsthalf)A.teamBtestdrivesecuritytrainingtestdrivesiteTeamA:attendstaticA8LnewcarperformancedeeplytrainingtestdrivesiteT181、eamB:attendinterestingtestdrive,professionalroadtestdriveexperience,performanceandconfigurationintroducetestdrivesite12:3013:30RestTeamA,teamBlunchtestdrivesite13:3015:30Appreciation(Secondhalf)TeamB:attendstaticA8LnewcarperformancedeeplytrainingtestdrivesiteTeamA:attendinterestingtestdrive,professi182、onalroadtestdriveexperience,performanceandconfigurationintroducetestdrivesite15:3016:00CoachcommentthetestdriveTestdriveguestsinteractivecommunion,presentquestionstestdrivesite17:00activityendClientsreturntestdrivesite*Note:AboveactivityflowisplannedforsingletargetinZhengzhouandHefei,circulatebyturn183、s;Testdriveactivityofday2mainlyfortheguestsfromothercities,theguestsshallgatherat9:00114 10/11/2024活动运营活动运营试驾活动篷房平面分布图（郑州、合肥）试驾活动篷房平面分布图（郑州、合肥）试驾活动篷房功能分布说明活动签到区域：背景板、签到台、桌旗、台花；试驾安全培训说明会区域：投影、嘉宾椅；新A8L展示区域：新A8L展车、展示地台；意向车主洽谈区域：沙发、茶几、绿色植物，品牌挂画；嘉宾休息、餐饮区域：高脚吧台、高脚椅子、台花、桌旗；游戏区域：简便高尔夫练习球具（2套）；备餐区：提供餐饮酒水区域；1184、15 10/11/2024ActivityoperationPlanelayoutoftestdriveactivitytentroom(Zhengzhou,Hefei)Test drive activity tent room functions layout Activity registration area:background board,registration table,table flag,table flower;Test drive security training introduction area:projector,chairs;New A8L show area185、:new A8L exhibiting car,show platform;Intent guests negotiation area:sofa,tea table,green plants,brand painting;Guests rest,foods area:bar counter,chair,table flower,table flag;Game area:simple golf practice(2 sets);Foods area:foods and drinks;116 10/11/2024奥迪奥迪A8L中南小区试驾、品鉴会试驾规划中南小区试驾、品鉴会试驾规划分组规则：分组186、规则：两天，每天分为两天，每天分为A.BA.B两大组，两大组，分别进行上下午的场地试驾与道路试驾分别进行上下午的场地试驾与道路试驾AM08:00-08:30 嘉宾从酒店移动至试驾场地 08:30-09:00 试驾培训及嘉宾分组 09:00-12:10 A01-40 场地专业试驾09:00-12:00 B01-40 道路试驾PM13:30-14:00 嘉宾从酒店移动至试驾场地14:00-16:00 B01-40 场地专业试驾14:00-16:00 A01-40 道路试驾12:00-13:30 嘉宾场地休息用餐时间A8LA8L展示车：共展示车：共3 3辆辆试驾区展示：3辆（经销商提供）试驾用车：共187、试驾用车：共2020辆（除备用车全部总部提供）辆（除备用车全部总部提供）专业试驾区：3辆场地试驾备用：2辆道路试驾：12辆，其中2辆用于导航护航 10辆用于嘉宾试驾。每车2人，进行4次轮换试驾规划试驾规划重点目标及成效：完成最大化的客户参与试驾效果，试驾人员增加至重点目标及成效：完成最大化的客户参与试驾效果，试驾人员增加至160160人人备注：第二天参加当地试驾客户不住宿，在当地设集中接送点，大巴接送至试驾场地117 10/11/2024AudiA8LSouthAreaTestDrive,AppreciationConferenceTestDrivePlanRulesforgrouping:2188、days,DivideintoTeamAandBforsitetestdriveandroadtestdriverespectivelyAM08:00-08:30 Guests move from the hotel to the test drive site08:30-09:00 test drive training and guests grouping09:00-12:10 A01-40 Site professional test drive09:00-12:00 B01-40 RoadtestdrivePM13:30-14:00 Guests move from the hote189、l to the test drive site14:00-16:00 B01-40 Site professional test drive 14:00-16:00 A01-40 Road test drive12:00-13:30 Guests rest and foods on siteA8Lshowcar:3carsTest drive area show:3 cars(distributor provides)Testdrivecar:20cars（Carsareprovidedbytheheadquarterexceptthesparecar）Professionaltestdri190、vearea:3carsSitetestdrivesparecars:2carsRoadtestdrive:12cars,2carsarefornavigationandguardian10carsareforguesttestdrive.2guestsacar,4timesofswitchActivityoperationFocustargetandachievement:maximizetheeffectthatmostclientsattendtestdrive,testdriveattendantsincreaseto160personsRemark:accommodation is 191、not provided for local clients who attend test drive of the next day,set pick-up point in local,pick them to test drive site by bus.118 10/11/2024场地试驾科目规划场地试驾科目规划奥迪预防式整体安全系统奥迪预防式整体安全系统体验区体验区夜视系统夜视系统体验区体验区quattro湿滑路面体验区湿滑路面体验区MMI后座娱乐系统体验区后座娱乐系统体验区以充气假人作为道具，嘉宾驾驶新A8L体验，当雷达捕捉到危险信号后，车辆自动报警并刹停，让嘉宾体验先进科技带来192、的安全防护。全封闭篷房，将光线减到最低模拟夜间效果，并设计一定弯曲的行驶道路，让嘉宾真实体验新A8L夜视系统。以较缓慢的车速让嘉宾在车上充分体验MMI系统，尤其是在后排试乘的嘉宾，将充分体验后座娱乐系统。利用PVC及肥皂水模拟冰雪般湿滑路面，展示新A8Lquattro驾驶优势。活动运营活动运营试驾项目规划（一）试驾项目规划（一）119 10/11/2024SitetestdriveitemsplanningAudipreventivegeneralsecuritysystemexperienceareanightviewingsystemexperienceareaQuattrowetands193、lidingroadexperienceareaMMIrearseatentertainmentsystemexperienceareaTake aerated puppet as properties,guests drive new A8L,when radar grasps the dangerous signal,the car will automatically alarm and brake,guests may experience the safety brought from advanced technology.Fully closed tent room,drop t194、he light to lowest for simulating the night effect,and design certain bending road to make guests really experience the night viewing system of new A8L.Let guests experience the MMI system with low speed drive,particularly for the guests in the rear seats who will completely experience the entertain195、ment system of the rear seat.Use PVC and soap to simulate the wet and sliding road,show new A8L Quattro drive advantages.ActivityoperationTestdriveplanning(1)120 10/11/2024场地试驾科目规划场地试驾科目规划场地试驾科目规划场地试驾科目规划0-100km直线加速直线加速100-0km紧急制动紧急制动U型回转型回转蛇型绕桩蛇型绕桩体验新A8L TFSI发动机强劲动力带来的迅猛加速表现体验新A8L ABS、悬挂的制动性能体验新A8L196、 quattro、悬挂、轻量化车身带来的平稳性体验新A8L quattro、运动差速器、轻量化车身带来的灵活操控性、平稳车身活动运营活动运营试驾项目规划（二）试驾项目规划（二）121 10/11/2024场地试驾科目规划场地试驾科目规划Sitetestdriveitemsplanning0-100kmstraightlineacceleration100-0kmemergentbrakeU-shapedreturnSnake-shapedpilesurroundingExperience the swift acceleration from the powerful force of new197、 A8L TFSI engineExperience new A8L ABS,suspension brake performanceExperience new A8L quattro,suspension,light car body with high stabilityExperience new A8L quattro,sport differential,light car body with flexible control and high stabilityActivityoperationTestdriveplanning(2)122 10/11/2024道路试驾：在城市的198、艺术之美中探索与分享活动运营活动运营试驾项目规划（三）试驾项目规划（三）场地试驾科目规划场地试驾科目规划道路试驾道路试驾123 10/11/2024Roadtestdrive：explore and share in the artistic beauty of cityActivityoperationTestdriveplanning(3)SitetestdriveitemsplanningRoadtestdrive124 10/11/2024场地试驾科目规划场地试驾科目规划场地试驾科目规划场地试驾科目规划新新A8L性能配置讲解展现性能配置讲解展现新新A8LA8L享有车系最高层次的座舱氛围199、，享有车系最高层次的座舱氛围，包括纹路细致的原木饰板、顶级的包括纹路细致的原木饰板、顶级的皮革材质、呼应饰板配色与精细缝皮革材质、呼应饰板配色与精细缝制处理，拥有更具客制化的座舱搭制处理，拥有更具客制化的座舱搭配。配。讨好后座买家，座舱更舒适气派讨好后座买家，座舱更舒适气派这次，这次，Audi A8LAudi A8L的设计师想通了！因的设计师想通了！因为，这是一款有马杀鸡的为，这是一款有马杀鸡的AudiAudi，而这套前后座皆可支持的座椅电动按而这套前后座皆可支持的座椅电动按摩系统，不论是按摩变换模式的差异摩系统，不论是按摩变换模式的差异化，还是符合人体工学的按摩力道拿化，还是符合人体工学的按200、摩力道拿捏，还真的让人刮目相待。捏，还真的让人刮目相待。新设计的电动座椅，广泛地将电动按摩、安全带高度与多向座椅调整完全整合，新世代Audi A8L此次再度与Bang&Olufsen音响合作，透过顶级扬声器营造愉悦的聆听体验。活动运营活动运营试驾项目规划（四）试驾项目规划（四）125 10/11/2024场地试驾科目规划场地试驾科目规划Sitetestdriveitemsplanning-NewA8LperformanceandconfigurationintroductionNew A8L has the top cabin atmosphere,including the elaborat201、e thick wood panel,top leather,panel color and fine gaptreatment,andpossessescustomizedcabindecoration.Extendfavortorearseatbuyers,cabinismorecomfortableandgrandThistime,thedesignersofAudiA8LhavegettheideabecausethisistheAudiwith”Massage”,andthefrontandrearseatprovideseatelectricmassagesystem,forbot202、hthemassagechangemodedifferenceorthemassagestrengthaccordingtohumanengineering,itprovidesinfiniteattractionforguests.Thenewlydesignedelectricseatswidelyintegrateelectricmassage,safetyandheightanddirectionalseatsadjustment,thenewAudiA8LcooperateswithBang&Olufsenacoustictoprovideatopexperiencewithtops203、peakers.ActivityoperationTestdriveplanning(4)126 10/11/2024郑州高速北服务区郑州高速北服务区地点：郑州高速北服务区沟赵站区域面积：W80MXL360M场地情况：水泥地面，满足A5试驾需求；可提供电量：120千瓦（门房位置）奥迪Q系青藏自驾游初赛选拔地点、奥迪A5家族中南小区试驾总决赛地点入口入口活动区域活动区域活动区域活动区域活动运营活动运营郑州试驾郑州试驾活动场地推荐介绍活动场地推荐介绍127 10/11/2024ZhengzhouExpresswaynorthservicearealSite:Zhengzhou Expressway204、 north service area Gouzhao station lArea:W80MXL360MlSite Information:cement floor,meet the demands on A5 test drive;lPower Supply:120kw(gatehouse)lAudi Q series Qinghai-Tibet self-drive tourism site,Audi A5 family central and south community test drive final siteEntranceActivityareaActivityareaActi205、vityoperationZhengzhoutestdriveactivitysiterecommendation128 10/11/2024郑州高速北服务区郑州高速北服务区活动运营活动运营郑州试驾郑州试驾活动场地推荐介绍活动场地推荐介绍129 10/11/2024ZhengzhouExpresswaynorthserviceareaActivityoperationZhengzhoutestdriveactivitysiterecommendation130 10/11/2024地点：合肥市瑶海区合裕路区域面积：W135MXL135M地面情况：水泥地面（满足试驾需求）合肥二手车交易市场合肥二206、手车交易市场入口入口地面地面全景全景活动运营活动运营合肥试驾活动场地推荐介绍合肥试驾活动场地推荐介绍131 10/11/2024Site:Heyu Rd.,Yaohai District,HefeiArea:：W135MXL135MSite Information:cement floor,meet the demands on test drive;Hefeisecond-handcarmarketEntranceFloorFullimageActivityoperationHefeitestdriveactivitysiterecommendation132 10/11/2024电源工房入207、口135m70m65m135m15m合肥二手车交易市场合肥二手车交易市场活动运营活动运营合肥试驾活动场地推荐介绍合肥试驾活动场地推荐介绍133 10/11/2024Power supplyWork roomEntrance135m70m65m135m15mHefeisecond-handcarmarketActivityoperationHefeitestdriveactivitysiterecommendation134 10/11/2024活动运营活动运营 签到礼品签到礼品（推荐）（推荐）参考年份：2009 葡萄酒种类:甜红产区:德国(Germany)/普法尔茨(Pfalz)葡萄品种:75208、%圣菲德(Dornfelder)25%锐珍(Regent)等级:德国特定产区优质酒Q.B.A酒精度:7.5%容量:375ml建议饮用温度:1618口味:清新花果香、巧克力矿石香、雪茄麝香香、奶油香草香酒品描述:德国最著名的冰酒品牌之一，是女士的最爱。德国冰红德国冰红德国冰红德国冰红135 10/11/2024ActivityoperationRegistrationgifts(recommendation)Year:2009 Type of Red Wine:sweet red Origin:Germany/Pfalz Variety of Grape:75%Dornfelder 25%Reg209、ent Grade:Germany special origin quality wine Q.B.A Alcoholic Strength:7.5%Capacity:375ml Suggested Drink Temperature:16-18 Taste:fresh flower,chocolate and mineral,cigar and mica,cream and vanilla Wine Description:one of the most famous iced wine brand in Germany,most favorite for ladies.Germanyred210、wineGermanyredwine136 10/11/2024活动运营活动运营 试驾礼品试驾礼品（推荐）（推荐）产品描述：将太阳光能转化为直流电能；可以平时充好电急时使用；备有多种型号手机充电插头；无电时阳光照射3分钟后即可以 对手机充电，并可在阳光照射太 阳电池充电的同时对手机充电。Logo：丝印包装：硬纸礼盒推荐理由：太阳能手机充电器可有效解决缺电、停电、户外办公时手机电池没电的烦恼，适合商务人士日常使用，对太阳能的有效利用体现环保理念。太阳能手机充电器太阳能手机充电器太阳能手机充电器太阳能手机充电器137 10/11/2024ActivityoperationTestdrivegift211、(recommended)Description on the product:Transfer solar energy into DC power supply;Charge the mobile phone and use under emergency;Plugs for various types of mobile phones are available;Charge the mobile phone after exposing under sunlight for 3 hours when there isnt power supply,charge the mobile p212、hone when it is exposing under sunlight.Logo:screen printing Package:hard cartoon gift box Reason of recommendation:solar mobile phone charger can effectively solve the trouble of low battery of mobile phone when there isnt public power supply,power failure and outdoor office,and is suitable for bus213、iness gentries,highlight the environment protection thought by applying solar energy.SolarmobilephonechargerSolarmobilephonecharger138 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述Activitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget139 214、10/11/2024传播目标:延续奥迪新A8L上市热潮，通过在南区重点城市的集中投放和传播，扩大新A8L上市活动在安徽、河南的影响力，提升A8L在当地的知名度和认可度；通过媒体的亲身感受、深入报道，创造正面、深度的产品评测舆论，让潜在客户对车型有更深认知，深化奥迪品牌时尚高端的形象，拉动区内销售。传播策略:结合总部推广资源，进行补充投放借势传播；借助合作机构的资源平台，借力推广活动；充分运用当地各类核心媒体的报道资源，通过日报、电台、电视、网站的交替传播，使新A8L的传播覆盖整个上市期，同时在上市后期制造影响力；结合当地媒体的特色，通过各类型媒体的深度报道，从产品介绍、车图展示、试驾感受等多方215、面传递A8L的信息，让受众对车型有更深的认识。利用当地媒体资源，邀约目标客户亲临现场感受全新A8L魅力传播执行:发布新闻稿件(上市新闻稿、产品稿等)媒体专访 媒体现场试驾管理 深度文章落地保障 媒体深度合作（圈层邀约）备注：具体邀约名单需项目具体时间确定后方可提供。媒体邀约媒体邀约公关策略公关策略140 10/11/2024lPropaganda target:Extend the Audi new A8L launch climax,through centralized launch and propaganda in key cities,expand the awareness and216、 acceptance of new A8L launch activity in Anhui and Henan;Through the personal feeling and deep report of media,create a positive and deep product assessment opinion,let potential clients have deep realization to the product,and deep the fashionable and top image of Audi brand,and increase sales in 217、local.Propaganda strategy:Combine the promotion resources of the headquarter,present splintery launch;with the resources and platform of the cooperative mechanism,powerfully promote the activity;Use the report resources of local core media,through the propaganda in daily,radio,TV and website,cover t218、he propaganda of new A8L in the entire launch period,and strengthen the force in late phase;According to the features of local media,through deep report of different media,pass the information of A8L from product introduction,car picture show and test drive feeling,and provide a deeper realization t219、o the receivers.With the local media resources,invite targeted clients to the site for feeling the charm of new A8LPropaganda execution:Publish news release(launch news release,product briefings)Media interview Media site test drive management Deep report Deep cooperation with media(circle invitatio220、n)Note:Specific invitation list shall be provided after confirming the specific time of the project.MediainvitationPRstrategy141 10/11/2024新闻稿发布新闻稿发布:媒体选择:当地核心媒体 标题:探索新境界 全新奥迪A8L抵达郑州合肥传播内容:奥迪全新A8L产品基本信息详细介绍全新A8L设计、性能表现等方面内容，突出豪华定位全新奥迪A8L的市场营销策略 PR 广告、软文投放广告、软文投放:深度传播全新A8L产品信息，大幅提升上市影响力及产品知名度通过广告合作，由221、媒体邀约目标客户。媒体选择大众媒体网络媒体媒体现场采访媒体现场采访:电视媒体试驾现场采访部分大众媒体群访区域媒体关系维护区域媒体关系维护:加强与当地媒体的沟通，向媒体深度传递奥迪品牌及产品精髓；通过现场试驾，加深媒体对全新A8L的切实感受。效果预测效果预测:确保受邀媒体进行活动正面报道，深度、全面的诠释全新A8L，投资回报率预计将超300%媒体邀约媒体邀约传播执行及效果预测传播执行及效果预测142 10/11/2024Newsreleasepublish:-Media selection:local core media -Title:Explore the New Height,New Au222、di A8L Reaches Zhengzhou Hefei-Propaganda contents:lAudi new A8L product basic information lIntroduce the detailed information on the design and performance of new A8L,highlight the deluxe orientation lMarketing strategy of new Audi A8L PR Advertisement and soft text launch:-Deeply propagandize the 223、information on new A8L product,improve the launch force and product awareness-Through advertisement,invite targeted clients by media.-Media selectionlVW medialNetwork mediaMediasiteinterview-TV media test drive site interview-Some public media group interviewAreamediarelationmaintenance:-Strength th224、e communication with local media,deeply pass the information of Audi brand and product to media;-Through site test drive,deepen the feeling of media to new A8L.Effect forecast:-Assure that the invited media present positive report,deeply and completely explain new A8L,the investment return is estima225、ted to exceed 300%MediainvitationPropagandaexecutionandeffectforecast143 10/11/2024活动前期活动后期媒体沟通及邀请新闻资料发布活动中期稿件落地收集媒体现场管理及采访前期传播报告制作广告、软文准备媒体名单确认广告、软文投放媒体发稿跟进全新A8L发布、试驾会媒体进行圈层邀约媒体邀约媒体邀约传播时间表传播时间表144 10/11/2024Activity early phaseActivity late phaseMedia communication and inviteNews publishActivity mi226、ddle phaseReport collectionMedia site management and interviewPropaganda report making in early phaseAdvertisement and soft text preparationMedia list confirmationAdvertisement and soft text publishMedia report trackNew A8L launch,test drive conferenceMedia circle invitationMediainvitationPropaganda227、schedule145 10/11/2024郑州拟邀媒体郑州拟邀媒体序号序号媒体类别媒体类别媒体名称媒体名称1报纸大河报2报纸河南日报3报纸郑州日报4报纸郑州晚报5报纸东方今报6电视河南电视台车闻天下7电视河南电视台车舞飞扬8网站河南汽车网9网站易车网10电台河南交通广播合肥拟邀媒体合肥拟邀媒体序号序号媒体类别媒体类别媒体名称媒体名称1报纸新安晚报2报纸合肥晚报3报纸安徽商报4报纸芜湖日报5电视安徽文体汽车天下6电视合肥台车旋风7网站易车网8网站安徽汽车网9电台安徽交通广播10电台合肥交通广播 拟邀约媒体涵盖当地主流报纸、电视、电台、网站类媒体；郑州媒体10家，共计12人；合肥媒体10家，共计228、12人。媒体邀约媒体邀约拟邀约媒体名单拟邀约媒体名单146 10/11/2024lPlanned media covers local major newspaper,TV,radio and website media;l Zhengzhou media 10,altogether 12 persons;l Hefei media 10,altogether 12 persons;MediainvitationPlannedinvitationmedialistZhengzhouplannedinvitationmediaCodeMediaVarietyMediaName1Newspaper229、DaheDaily2NewspaperHenanDaily3NewspaperZhengzhouDaily4NewspaperZhengzhouEveningNews5NewspaperEastToday6TVHenanTVChewentianxia7TVHenanTV.CheWuFeiYang8WebsiteHenancarwebsite9W10TVHenanTrafficRadioHefeiplannedinvitationmediaCodeMediaVarietyMediaName1NewspaperXinanEveningNews2NewspaperHeifeiEveningNews3230、NewspaperAnhuiCommercialDaily4NewspaperWuhuDaily5TVAnhuiCultureandSportsChannelChetianxia6TVHefeiTVChexuanfeng7W8WebsiteW9TVAnhuiTrafficBroadcastStation10TVHefeiTrafficBroadcastingStation147 10/11/2024 媒体简介：新安晚报是经国家新闻出版署批准，由安徽日报主办的省级综合性晚报，1993年1月1日创刊，目前为4开40版周七刊，日发行量在76万份以上，是安徽省发行量最大、读者面最广、影响力最强的综合类231、报纸。郑州晚报定位于都市生活类报纸，办报宗旨为：把握正确舆论导向，关注百姓生活，侧重报道社会生活中的知识性、趣味性、服务性新闻；突出新闻性、可读性、实用性。是中原地区新主流媒体。其发行量在省会郑州密度最大。邀约人群描述：郑州、合肥当地的地产商、高档楼盘业主、政府官员、私企老板等群体。邀约人数预计各城市11人。具体邀约名单在活动确定时间后方可提供。合作方式：活动后续报道合作 提供邀约服务合作媒体邀约媒体邀约深度合作媒体深度合作媒体148 10/11/2024n Media Introduction:“Xinan Evening News”is the comprehensive environm232、ent news held by Anhui Daily with the approval of Press and Publication Administration,and was published on January 1st,1993,currently it is the 4 volume and 40 pages with 7 publishing a week,the daily circulation exceeds 760,000 shares,and is the comprehensive newspaper with most circulation,widest233、 readers and strongest force in Anhui.“Zhengzhou Evening News”is oriented as the urban life newspaper with the principle of:grasping correct opinion guide,care peoples life and focus on the knowledge,interesting nature and service news in social life;highlight the new nature,reading nature and pract234、ical nature,it is the new and major media in central China.The circulation has highest intensity in Zhengzhou of Henan Province.nInvitation audience description:Zhengzhou and Hefei local real estate developers,high grade building residents,governmental officers,private enterprise boss and so on.Numb235、er of attendants:11 persons.Invitation list will be provided after the time of activity is confirmed.nCooperation Mode:Activity follow-up report cooperation Provide invitation service cooperationMediainvitationDeepcooperativemedia149 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述Activitybrief236、活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Projectbudget150 10/11/2024整体管控制度整体管控制度表格化管理表格化管理标准化作业模式，所有的工作流程，执行环节、标准化作业模式，所有的工作流程，执行环节、时间进程、物料制作等都以表格化进行管理时间进程、物料制作等都以表格化进行管理例会制度例会制度规定每天工作例会制，对项目工作内容总结及下规定每天工作例会制，对项目工作内容总结及下一步工作进行梳理、安排一步工作进行梳理、安排信息共享信息共享各个环节的连接由各237、个环节的连接由“信息管家信息管家”统一向相关负责发统一向相关负责发送工作状态信息，下一环节负责人根据指令即时处送工作状态信息，下一环节负责人根据指令即时处理理项目责任制项目责任制实施现场第实施现场第1责任人制，严格的分级汇报制度，严责任人制，严格的分级汇报制度，严格的工作岗位责任制格的工作岗位责任制项目管控制度项目管控制度信息中心信息中心设计项目信息中心统一管理，向各负责人发送设计项目信息中心统一管理，向各负责人发送任务指令，达到信息同步化，处理即时且具有前任务指令，达到信息同步化，处理即时且具有前瞻性瞻性活动管理活动管理项目管控总述项目管控总述151 10/11/2024Generalman238、agementandcontrolsystemTable-basedmanagementStandardworkmode,allworkflows,executionsteps,schedulesandmaterialmakingarecontrolledwithtable-basedmanagementRegularmeetingsystemRegulatetheworkregularmeetingsystem,summarizetheprojectworkcontentsandarrangetheworkofnextstepInformationshareThelinkofdifferen239、tstepsissenttotherelativeresponsiblepersonsthrough“informationchamberlain”,TheresponsiblepersonofthenextstepshalltimelyhandleaccordingtotheorderProjectresponsiblesystemImplementthesitefirstresponsiblepersonsystem,strictreportsystem,strictpostresponsiblesystemProjectmanagementandcontrolsystemInformat240、ioncenterDesignprojectinformationcenterwithunifiedmanagement,sendassignmenttotheresponsiblepersons,withsimultaneousinformation,timelyhandleandfar-sightedvisionActivitymanagementProjectmanagementandcontrol152 10/11/2024活动接待服务理念活动接待服务理念:尊贵、细致、专业、周到尊贵、细致、专业、周到尊贵：尊贵：尊贵的客人在活动中将得到最尊贵的服务。细致：细致：细致入微的全程化服务创造241、宾至如归的感觉。专业：专业：专业高品质的服务，将营造尊贵的氛围，使来宾感受到无上的荣耀。周到：周到：周到的服务，替所有来参加活动的嘉宾安排行程细节。活动管理活动管理接待管理接待管理153 10/11/2024Activityreceptionservicethought:noble,careful,professional,considerateNoble:noble guests will obtain best service in the activity.Careful:careful and complete service creates the feeling of return242、ing home.Professional:professional and quality service create the noble atmosphere and make guests feel glorious.Considerate:considerate service,arrange the travel details for all guests.ActivitymanagementReceptionmanagement154 10/11/2024嘉宾邀约流程嘉宾邀约流程嘉宾邀请确认参加人员名单；发送电子邀请函；语音沟通(信息平台)系统启动；确认出席人数；电话沟通；派送243、邀请函；活动前两天电话、短信最后确认参会人员到达时间及时预定航班、车次。呼叫中心建立统一管理嘉宾电子邀请及邀请函寄送；嘉宾资料录入、整理；嘉宾信息确认及核实；嘉宾行程汇总及手册制定；短信平台运用及信息发送；活动管理活动管理接待管理接待管理155 10/11/2024GuestsinvitationflowGuests invitation Confirmation attendants list;Send electronic invitation letter;voice communication(information platform)system is activated;Confi244、rm attendants;communicate by call;Send invitation letter;Confirm the arrival time,flight and train code of attendants 2 days in advance before the activity through call and SMS.Call center sets up unified management Send guests electronic invitation and invitation letter;Record and collect guests in245、formation;Confirm and check guests information;Collect guests travel and compose manual;SMS platform application and information sending;ActivitymanagementReceptionmanagement156 10/11/2024试驾接待试驾接待发布会接待发布会接待酒店接待酒店接待接待服务流程接待服务流程酒店预定房间配备国际标准的现代化设施，配套商务设施包括数据接口、高速宽频互联网接口、卫星 电视频道。入住客人可享受自助早餐、午餐；房间内摆放鲜花、果246、篮、欢迎卡；酒店大厅摆放签到处，发放房卡、酒店就餐卡、行程手册及活动证件、工作人员联系便捷卡；礼仪小姐引导嘉宾入住；工作人员记录入住信息，便于提醒嘉宾出行日程。活动管理活动管理接待管理接待管理157 10/11/2024TestdrivereceptionConferencereceptionHotelreceptionReceptionserviceflowHotel rooms shall have international standard and modern facilities,the matching business facilities shall include data247、 access,broadband Internet access,satellite TV,and guest may enjoy buffet breakfast and lunch h;Place fresh flower,fruit basket and greeting card in the room;place registration table for issuing room card and foods card,travel manual and activity certificate,work staffs contact card in the lobby of 248、the hotel,;Miss amenity leads guests to check-in;Work staffs record the check-in information for prompting the guests on the agenda.ActivitymanagementReceptionmanagement158 10/11/2024试驾接待试驾接待发布会接待发布会接待酒店接待酒店接待接待服务流程接待服务流程酒店会议厅签到 交通工具：大巴 接待流程：温馨短信提醒嘉宾接待签到时间和注意事项；酒店会议厅接待签到，需佩带嘉宾证；工作人员引导嘉宾签到；礼仪人员在签到区域协249、助嘉宾签到。活动管理活动管理接待管理接待管理159 10/11/2024TestdrivereceptionConferencereceptionHotelreceptionReceptionserviceflowHotel conference hall registration Vehicle:bus ReceptionflowPrompt the guests reception registration time and cautions with warm SMS;Hotel conference hall reception and registration,wear guest 250、certificate;Work staffs lead guests for registration;Amenity staffs assist the guest to register in the registration area.ActivitymanagementReceptionmanagement160 10/11/2024试驾接待试驾接待品鉴会接待品鉴会接待酒店接待酒店接待接待服务流程接待服务流程酒店大堂集合-前往试驾场地接待车辆：大巴接待流程：温馨短信提醒嘉宾接待时间和注意事项工作人员指引嘉宾上车，沿途简单讲解试驾活动流程。活动管理活动管理接待管理接待管理161 10/251、11/2024TestdrivereceptionConferencereceptionHotelreceptionReceptionserviceflowGather in hotel lobby start to test drive site Reception cars:bus ReceptionflowPrompt the guests reception registration time and cautions with warm SMS;Work staffs lead the guests to get on the car,briefly introduce the te252、st drive flow.ActivitymanagementReceptionmanagement162 10/11/2024接待车辆管理接待车辆管理接待车辆：考斯特接待用车日常清洁、美容选择在专业汽车美容机构进行车辆清洁美容外部：干净整洁、车牌清晰；内部：内饰、座椅干净整洁、无尘土和烟灰，无其他杂物。放置空气清新剂；后备箱：干净整洁、无杂物、油污；轮胎、轮辋：干净无油污、轮胎完好、胎压正常同时为每车配发一块专用擦车布和一支尘掸，用于随时清洁车辆活动管理活动管理接待管理接待管理163 10/11/2024ReceptioncarsmanagementReceptioncarsCoaster253、 Daily cleaning for reception cars Clean the cars in professional car service stores External:clean and tidy with clear license;Internal:upholstery and seats are clean with dust and ask as well as other articles,put air refresher in the car;Luggage Tank:clean and tidy without sundries and oil stains254、;Tyre and rim:clean without oil stains,the tyre pressure is normalArrange on special car wiping fabric for every car for timely cleaning the cars ActivitymanagementReceptionmanagement164 10/11/2024餐饮标准餐饮标准餐饮方式：茶歇 自助餐 上市会晚宴配餐要求：精致的健康的品种丰富的格调高雅的特色餐饮：带LOGO蛋糕 茶点活动管理活动管理餐饮管理餐饮管理165 10/11/2024Foodsstandar255、dFoods mode:tea break buffet,launch conference dinner Requirements:Elaborate Healthy Diversified Elegant Special foods:cake with LOGO,refreshmentsActivitymanagementFoodsmanagement166 10/11/2024品鉴会晚宴管理品鉴会晚宴管理品鉴会晚宴五星级酒店西式餐点，西餐顺序标准上餐；开胃菜、汤、沙拉、海鲜、肉类、点心五星级酒店中式围餐，以八菜一汤为主；标准上餐形式：先上荤菜再上点心、甜品活动管理活动管理餐饮管理餐饮管理256、167 10/11/2024AppreciationconferencedinnermanagementAppreciation conference dinner 5-star hotel western foods,serve according to the formal order;Appetizers,soup,salad,sea foods,meats,dim sum 5-star hotel Chinese foods,eight dishes and one soup;standard service:meats first and then dim sum and desse257、rt ActivitymanagementFoodsmanagement168 10/11/2024茶歇管理茶歇管理试驾活动茶歇中西自助式茶歇，精美摆放，供来宾自由选择。活动管理活动管理餐饮管理餐饮管理169 10/11/2024TeabreakmanagementTest drive activity tea break Chinese and western buffet tea break,elaborate place for free selection for the guests.ActivitymanagementFoodsmanagement170 10/11/2024车辆管258、理流程车辆管理流程活动管理活动管理餐饮管理餐饮管理171 10/11/2024CarsmanagementflowActivitymanagementFoodsmanagementCollectandsortrelativeinformationoncar,carinsuranceChecktheconditionsandcleantheinternalspaceofthecarafterdrivingforacertainperiodCheckandwarehousethecaraftertheactivityofthedayConfirmthecarpositionbycontacting259、thetransportationtruckofcarThecoachandworkstaffsshallhandoverthecareverydayTimelyrepairthefaultcar,fuel,cleanandwarehousethecarswhichareundergoodconditionChecktheappearanceandperformanceofthecarafterreachingthesiteThekeyofthecariscontrolledbyspecialstaffduringtheentireactivityTimelyreplacethecartyre260、forassuringthesafetyintheactivityCardecoration,carsticker,carlicenseSeal,waitforthestartoftheactivityActivityend,handoverthecarstoAudi,return172 10/11/2024目录目录Contents整体策略整体策略Generalstrategy活动活动概述概述Activitybrief活动活动运营运营Activityoperation媒体邀媒体邀约约Mediainvitation活动管理活动管理Activitymanagement项目预算项目预算Project261、budget173 10/11/2024费用预算费用预算A)A)汇总汇总项目描述项目描述 总价总价 a.酒店、场地、礼品699,720.00 b.第三方制作物183,561.40 c.第三方人员410,080.00 d.搭建项目735,716.10 e.AV设备273,119.00 f.媒体购买147,680.00 g.名人邀请0.00 h.工时、差旅费66,400.00 合计合计2,516,276.50 B)B)税金税金 总价总价 税金8.50%233,752.50 合计合计项目总金额项目总金额2,750,029.00 2,750,029.00 174 10/11/2024Costbudge262、tA)CollectionDescription Description a.Hotel,site,gifts699,720.00 b.Materialsmadebythethirdparty183,561.40 c.Thirdpartysstaffs410,080.00 d.ConstructionItems735,716.10 e.AVdevices273,119.00 f.Mediapurchasing147,680.00 g.Celebrityinviting0.00 hLaborandTravelFee66,400.00 Total2,516,276.50 B)Tax TotalPrice Tax8.50%233,752.50 TotalSum2,750,029.00 2,750,029.00 175 10/11/2024谢谢！谢谢！Thankyou.