1、x x之春 观 湖 揽 春 踏 青 拾 趣-2 0 2 2X X X荟 会 员 春 季 会 员 体 验 活 动-目录CONTENS活动概述01 传播亮点02布置规划03活动流程04 01PART活动概况春季踏青活动背景创意策略策略落脚点主题阐述活动概述 场地推荐活动亮点Event BackgroundCreative ExplanationCampaign KeywordsEvent Overview Theme elaboration Venue RecommendationActivity highlights 阳春三月，春意盎然，当X湖人文风光与千年XX相遇，一场极致的X湖文化春意拾趣之2、旅就此开启。XXX传承了郭怀玉遵循自然的传统酿制技艺，创研“万年母槽，续槽配料，泥窖生香，密封发酵，看花摘酒，窖藏老熟”的酿酒技艺，XXXX窖池也成为世界酿酒史上的“活文物”，是你能品味的历史。活动结合X湖人文山水和文化风貌，将万千江城山水文脉藏于XX老酒中。多维度体验展开，品尝千年文化共性和X湖雅荟灵秀风光.取境X湖人文底蕴 藏于XX老酒之中活动背景 Event Background In March,spring is in full bloom,when the East Lake humanistic scenery and the thousand-year-old cellar m3、eet,an ultimate East Lake culture spring picking trip is opened.Guojiao X inherited Guo Huaiyu follow the natural traditional brewing techniques,the creation of the research ten thousand years mother trough,renew the trough ingredients,mud cellar,sealed fermentation,see the flowers pick wine,cellar 4、aging brewing techniques,Guojiao X cell you can taste.The event combines the humanistic landscape and cultural landscape of East Lake,hiding thousands of Jiangchengs landscape culture in the old wine of Guojiao.The multi-dimensional experience unfolds,tasting the commonality of millennium culture an5、d the spiritual scenery of East Lake Aloe.创意策略 Creative Explanation乐享生活 XX时光在春天万物复苏的时刻，XX打造亲子外出时光，忘却工作的繁忙，和生活的烦忧，感受春天的新气象，一起乐享生活。陪伴亲子 户外出游亲子踏青春光俏，享露营、放风筝、游X湖，传递春天带来的魅力，陪伴踏青，追逐美好风景。Parents and children trekking in spring is beautiful,enjoying camping,kite flying,touring East Lake,passing the charm br6、ought by spring,accompanying trekking and chasing beautiful scenery.In the spring when everything is reviving,the national cellar to create a parent-child time out,forget the busy work,and lifes worries,feel the new spring weather,enjoy life together.户外亲子/露营帐篷/沙滩音乐/灯光美食/美酒非遗 活 动 关 键 词策略落脚点 Strategy 7、landing point XX时光|亲子出游 X X湖露营N a t i o n a l C e l l a r T i m e|P a r e n t-C h i l d O u t i n g X E a s t L a k e C a m p i n g本次春季会员活动着重打造一场家庭式出游踏青，贴合三类人的体验进行设计，基于品牌文化内涵打造重在体验的活动。通过开展亲子露营，非遗手作体验等趣味的春季活动，感受亲子间无间的欢乐时光的同时融入了非遗等手作体验，呼应XX非遗工艺，进行品牌文化内涵的传播。This spring membership campaign focuses on cr8、eating a family-style outing to the greenery.It is designed to fit the experience of the three types of people and is based on the cultural connotation of the brand to create activities that focus on experience.By carrying out fun spring activities such as parent-child camping and non-traditional ha9、ndicraft experience.the national cellar non-foreign heritage crafts,the brand cultural connotation of the dissemination._ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _ 主题阐述 Theme elaboration 观 湖 揽 春 踏 青 拾 趣 2 0 2 2 X X X荟会员春季会员体验活动W a t c h i n g t h e l a k e i n s p r i n g a n d e n j o y i n g t h e g r e e n e r y主题解析：10、“观湖览春，踏青拾趣”结合XX的酒文化与XX湖的地缘特色，打造充满春季大型记忆点的拾趣体验活动，以湖畔春景为媒，XX品牌文化为底蕴，特色非遗体验为亮点，浓墨重彩的描绘四季之首春色X湖之游，为后期具有特色的季节性的系列会员活动打响名片！Theme Analysis:Watching the lake and exploring the spring,picking up the fun combined with the wine culture of the national cellar and the geopolitical characteristics of Wuhan East L11、ake.Create a large spring memory full of fun experience activities.With the lakeside spring scenery as the medium,the national cellar brand culture as the background,the special experience as the highlight.The first of the four seasons-the spring tour of the East Lake,for the later seasonal series o12、f member activities with characteristics of the business card!_ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _活动概述 Event Overview活 动 概 况 活动主题：观湖揽春踏青拾趣 2022XXXX荟会员春季会员体验活动活动时间：2022年3月活动地点：XXXX风景区 活动规模：每场 30 人以内活动形式：春季X湖文化主题体验，消费者互动体验+用餐活动目的：实现品牌曝光及媒体传播，全城曝光，迅速集结人气，为后续销售奠定基础 Theme of the event:Watching the lake to gather the s13、pring-picking up interest in the greenery -2022 Wuhan National Cellar Aloe members spring membership experience activitiesActivity time:March 2022Venue:Wuhan East Lake Scenic Area Scale of activity:within 30 people per sessionActivity format:Spring East Lake cultural theme experience,consumer intera14、ctive experience+diningPurpose of the activity:to achieve brand exposure and media communication,city-wide exposure,quickly gather popularity and lay the foundation for subsequent sales 活动亮点 Activity highlights 长 在 城 市 里 的 沙 滩长 在 城 市 里 的 沙 滩XXXXXXXX的的“马 尔 代 夫马 尔 代 夫”XXXX/沙滩沙滩/露营独属于春日的三重奏！露营独属于春日的三重奏15、！X X湖看海，不是一句玩笑话，白浪追逐沙滩，漫卷岩石，水底斑斓清澈。湖看海，不是一句玩笑话，白浪追逐沙滩，漫卷岩石，水底斑斓清澈。全新营地，花样亲水设施，踩水上自行车，划网红透明船，全新营地，花样亲水设施，踩水上自行车，划网红透明船，登湖心岛拍摄大片，荡着水上秋千看夕阳。登湖心岛拍摄大片，荡着水上秋千看夕阳。体验绝美沙滩、帐篷、烤肉、透明船等舒适惬意体验绝美沙滩、帐篷、烤肉、透明船等舒适惬意.这才是居家出行的首选，一起酝酿一整个春天。这才是居家出行的首选，一起酝酿一整个春天。The trio of national cellar/beach/camping belongs to spring16、 alone!East Lake to see the sea,is not a joke,white waves chasing the beach,roaming the rocks,the water under the glittering clear.Brand new campground,fancy water-friendly facilities,pedal water bikes,rowing net red transparent boats.Climbing the lake island to shoot a big picture,swinging on the w17、ater swing to watch the sunset.Experience the beautiful beach,tents,barbecue,transparent boats and other comfortable and cozy.This is the first choice for home travel,brew a whole spring together._ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _活动亮点 Activity highlights X X X X XX X X X X派 艺 术 蔑 扎 纸 鸢派 艺 术 蔑 扎 纸 鸢 放 飞 湖 畔 春 意放18、 飞 湖 畔 春 意XXXXXXXX艺术蔑扎与艺术蔑扎与XXXXXXXX窖池有异曲同工之妙，窖池有异曲同工之妙，双方作为非物质文化，都是一种文化标识！双方作为非物质文化，都是一种文化标识！现场打造非遗蔑扎体验区，以传统文化进行碰撞，动静皆宜，现场打造非遗蔑扎体验区，以传统文化进行碰撞，动静皆宜，蔑扎将现代工笔画技艺融入到传统的风筝制作工艺中，蔑扎将现代工笔画技艺融入到传统的风筝制作工艺中，画面五彩缤纷、仪态万千，尽现画面五彩缤纷、仪态万千，尽现XXXXXX风筝特色，具有浓郁的荆楚韵味。风筝特色，具有浓郁的荆楚韵味。The art of Hanpai is similar to the cell19、ar of Guojiao X.As intangible culture,both sides are a cultural identity!The site creates a non-heritage scabbard tying experience area,colliding with traditional culture,moving and still.The kite tying incorporates modern brush painting techniques into the traditional kite making process.The colorf20、ul and graceful images show the characteristics of Wuhan kites and have a strong flavor of Jingchu.Wuhan Non-Foreign Art of Han School Scorned Paper Kite-Flying the Spring by the Lake_ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _活动亮点 Activity highlights X XX X特 别 定 制 款特 别 定 制 款春 季春 季酒 酿酒 酿 V I PV I P纪 念 版 展 现 尊 贵纪 念 版 展 现 21、尊 贵XXXX与与X X湖联名特别定制春季酒酿湖联名特别定制春季酒酿春季版樱花酒酿。春季版樱花酒酿。不同不同“酒花酒花”形态代表不同酒精浓度，形态代表不同酒精浓度，“酒花酒花”的出现都有各自的乾坤的出现都有各自的乾坤，以酿酒工艺展开，融入定制的以酿酒工艺展开，融入定制的东湖樱花东湖樱花泡白酒的调酒区域，泡白酒的调酒区域，用樱花酿制出来的酒有清新的花香味，可以解除疲劳，增进食欲，强身健体，用樱花酿制出来的酒有清新的花香味，可以解除疲劳，增进食欲，强身健体，来宾可在此来宾可在此DIYDIY樱花酒带走樱花酒带走，为来宾打造定制属性的酒展现，为来宾打造定制属性的酒展现VIPVIP会员的尊贵会员的尊贵。22、National Cellar and East Lake co-branded special custom spring brew-East Lake spring version of cherry blossom brew.Different hop forms represent different alcohol concentrations,and the appearance of the hops have their own functions.The brewing process will be developed,and the blending area will 23、be integrated with the custom-made East Lake cherry blossom brewed white wine.The wine made from cherry blossoms has a fresh floral fragrance,which can relieve fatigue,enhance appetite and strengthen the body.Guests can DIY cherry blossom wine here to take away,for guests to create custom attributes24、 of wine to show the VIP members of the dignity.National Cellars Special Customized East Lake Spring Brew-VIP Commemorative Edition Showing Prestige_ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _活动亮点 Activity highlights X湖 之 心 湖 心 岛上 的 音 乐 会上 的 音 乐 会夕阳西下，伴随一场美不胜收的日落晚霞，乘船前往湖心小岛。夕阳西下，伴随一场美不胜收的日落晚霞，乘船前往湖心小岛。360360临湖美景，帐篷和天幕、鲜花25、和美食临湖美景，帐篷和天幕、鲜花和美食，抛开城市喧嚣，尽享醉美一刻！抛开城市喧嚣，尽享醉美一刻！夜晚降临，在湖心岛上夜晚降临，在湖心岛上BBQBBQ，听一场浪漫惬意的时光音乐会，听一场浪漫惬意的时光音乐会，邀请优质乐团来此为大家表演，邀请优质乐团来此为大家表演，在在城市中心，城市中心，与与XXXX一起享受轻慢生活。一起享受轻慢生活。As the sun sets,take a boat to the island in the center of the lake with a beautiful sunset,a 360 view of the lake,tents and canopy,f26、lowers and food.Leave behind the hustle and bustle of the city and enjoy the beautiful moment!At night,Inviting Wuhans local quality orchestra to perform here for everyone.In the heart of the city,enjoy a light and slow life together with the national cellar._ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _H e a r t o f E a s27、 t L a k e -C o n c e r t o n L a k e I s l a n d 02PART传播亮点春季踏青 一、活动倒计时动态精美海报，三天前预告以X湖美景制作充满特色的动态活动海报，引发关注。传播亮点 Activity highlights _ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _A,the countdown to the event East Lake dynamic beautiful posters,three days before the previewCreate dynamic event posters full of features with 28、the beauty of East Lake to generate attention二、活动现场精彩照片直播活动进行期间，开通活动照片直播链接进行推送，吸引更多的人关注，持续发酵热度。传播亮点 Activity highlights _ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _三、15s精华集锦视频+借势营销 爆点植入：XX非遗艺人/汉版“马尔代夫”/XX与XX联名酒酿VIP专享 活动完成后剪辑15s-30s精华视频，由专业摄影师执掌航拍，投放抖音，快手，小红书，微博及微信公众号，微信视频号等，多渠道宣传，引流热点，植入名人势能和场景，提升活动的文化深度与格调，多维度呈现XX美景与XX美29、酒互相交融的特色亮点！传播亮点 Activity highlights _ _观观湖湖揽揽春春踏踏青青拾拾趣趣_ _新闻报道：PC端、APP端新闻报道呈现和讯网全国知名财经类媒体和讯网创立于1996年，从中国早期金融证券资讯服务脱颖而出，建立了中国第一个财经资讯垂直网站，始终保持高端财经用户排名第一。财经深耕，服务决策，和讯APP下载用户2亿，影响超60亿财富决策。媒体报道铺排 Media Coverage Layout 03PART布置规划春季踏青 氛围布置 沙滩布置 Atmosphere setting 签到区 在沙滩浴场打造签到区，嘉宾到场后，采用彩砂签到契合活动场地调性，汇聚成XXLO30、GO或者主题理念，为活动注入春天的缤纷色彩。In the beach bath to create a sign-in area,guests arrive,the use of colored sand sign-in to fit the tone of the event site,converge into the national cellar LOGO or theme concept,for the event into the colorful colors of spring.Watching the lake to gather the spring-picking up 31、interest in the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting DP点 在沙滩浴场打造大型DP点位，现场放置XX的酒瓶轮廓，和大型的发光落地字，放大活动品牌和 现 场 氛 围。In Create a large DP spot in the beach bath,with the outline of the bottle of placed on site,and large luminous floor letters t32、o brand of the event.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members sp33、ring membership activities合影区 在沙滩浴场打造合影区，签到入场后可在合影区领取合影手举牌打卡，合影区采用异性结构打造场景化的空间，搭配花艺和发光立体字进行点缀，由专业摄影师为嘉宾拍照，留下精彩瞬间。The group photo area is created in the beach bathing area.After signing in,you can get a group photo token in the group photo area to punch a card.The group photo area adopts heterosexual34、 structure to create a scenic space,with floral art and luminous three-dimensional characters to create atmosphere,and a professional photographer will take photos for the guests to leave a wonderful moment.冷餐区 在沙滩浴场打造冷餐区，来宾可自助食用，并且邀请专业调酒师进行调酒表演，并且用XXX为来宾定制DIY鸡尾酒，为来宾提供专属性的服务。In the beach bath to cre35、ate a cold dining area,guests can help themselves to food,and invite professional bartenders to perform bartending,and use the national cellar for guests to customize DIY cocktails,to provide guests with exclusive services.Watching the lake to gather the spring-picking up interest in the greenery Wu36、han National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting 帐篷区 在沙滩浴场的帐篷上定制XX的LOGO进行昭示，晚上同样投射LOGO灯，在活动场景的各个地方植入XXLOGO进行宣传，打造专属性活动。In the beach bathing tent customized national cellar LOGO to indicate,the same projection LOGO lights at night,in various places of the even37、t scene implanted national cellar LOGO for publicity,to create exclusive activities.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting 互动区 打造非遗汉派艺术蔑扎和XXX技艺展示区，来宾可在此自行体验非遗汉派艺术蔑扎纸鸢及染色和酿酒38、工艺，感受文化的传承与匠心。In the beach bathing tent customized national cellar LOGO to indicate,the same projection LOGO lights at night,in various places of the event scene implanted national cellar LOGO for publicity,to create exclusive activities.Watching the lake to gather the spring-picking up interest in 39、the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting 现场体验 活动现场提供水上项目，水上自行车，透明划艇等，还有水上秋千可自行体验，适合家庭和小朋友一起体验玩耍，感受体验春天的氛围。The event site provides water projects,water bikes,transparent boats,etc.There are also water swings to experience on their own,su40、itable for families and children to experience play together,feel the experience of spring atmosphere.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 沙滩布置 Atmosphere setting 氛围布置 湖心岛布置 Atmosphere setting 舞41、台布置 在湖心岛上搭建舞台，舞台采用圆形设计，背景用LOGO和花艺进行搭配装饰。Stage arrangement The stage was built on the lake island with a circular design,and the background was decorated with LOGO and floral arrangements.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spr42、ing membership activities氛围布置 湖心岛布置 Atmosphere setting 露营烧烤 夕阳西下，乘船前往湖心岛，欣赏360临湖美景的同时来一场美味盛宴，精心准备的BBQ烧烤，来宾既可以欣赏美景也可以享用美食，在帐篷下露营烧烤欣赏美景和浪漫的夜空。At sunset,take a boat to the lake island,enjoy the 360 beauty of the lake while having a delicious feast,well-prepared BBQ,guests can enjoy both the beauty and 43、the food,camping and barbecue under the tent to enjoy the beauty and romantic night sky.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring membership activities氛围布置 湖心岛布置 Atmosphere setting 露天电影 在湖心岛上面打造一个露天电影场，露营吃烤肉的同时看一场露天电影，微风徐来给人一44、种舒适惬意的感觉。Create an open-air cinema on top of the lake island,camping and eating barbecue while watching an open-air movie,the breeze gives people a comfortable and cozy feeling.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring member45、ship activities氛围布置 湖心岛布置 Atmosphere setting 时光音乐会 舞台区域打造一个时光音乐会，一场治愈系音乐聚会，扔掉生活总的烦恼，听着音乐聊天谈心，尽情享受当下，邀请XXX本土乐队和歌手现场演奏，烘托现场氛围。Create a time music festival,a healing music party,throw away lifes total worries,listen to music chatting and talking,enjoy the moment,invite Wuhan local bands and singers to 46、play live,to set the scene atmosphere.Watching the lake to gather the spring-picking up interest in the greenery Wuhan National Cellar Aloe members spring membership activities 04PART活动流程春季踏青 流程规划 Process Planning|活动时间|活动项目|活动内容16:30116:3018:00嘉宾签到嘉宾签到+打卡拍照打卡拍照+水上体验水上体验来宾进行签到，外场水上项目体验，非遗手作互动，来宾进行签到，47、外场水上项目体验，非遗手作互动，DIY调酒，自助冷餐，调酒，自助冷餐，1 18:00118:10乘船前往湖心岛乘船前往湖心岛引导嘉宾前往湖心岛用餐引导嘉宾前往湖心岛用餐18:18:1018:18:15主持人开场主持人开场主持人致开场白，欢迎领导嘉宾，介绍活动主持人致开场白，欢迎领导嘉宾，介绍活动18:18:1018:18:15XXXXXX领导致辞领导致辞XXXXXX领导致辞欢迎来宾，品牌讲述领导致辞欢迎来宾，品牌讲述18:18:15 18:45晚宴开始晚宴开始露营帐篷下自助露营帐篷下自助BBQ烤肉烤肉1 18:45 18:55表演环节表演环节邀请邀请XXXXXX脱口秀演员进行表演，带动现场气氛48、脱口秀演员进行表演，带动现场气氛1 18:55 19:05时光音乐会时光音乐会乐队和歌手现场演奏，一场治愈系音乐聚会乐队和歌手现场演奏，一场治愈系音乐聚会1 19:05 19:20游戏环节游戏环节拟声传声筒，王牌经典节目，以家庭为单位进行互动比赛，获胜者赠送礼品拟声传声筒，王牌经典节目，以家庭为单位进行互动比赛，获胜者赠送礼品1 19:20 19:30时光音乐会时光音乐会乐队和歌手现场演奏，一场治愈系音乐聚会乐队和歌手现场演奏，一场治愈系音乐聚会1 19:30 19:45游戏环节游戏环节听歌猜曲，准备符合听歌猜曲，准备符合40+年代的歌曲，与嘉宾互动，赠送礼品年代的歌曲，与嘉宾互动，赠送礼品149、 19:45 19:55时光音乐会时光音乐会乐队和歌手现场演奏，一场治愈系音乐聚会乐队和歌手现场演奏，一场治愈系音乐聚会1 19:55 20:10游戏环节游戏环节你比划我猜，你比划我猜，以家庭为单位进行互动比赛，获胜者赠送礼品以家庭为单位进行互动比赛，获胜者赠送礼品19:00露天电影露天电影露天电影开场，来宾边吃烤肉边看电影露天电影开场，来宾边吃烤肉边看电影20:10活动淡出活动淡出时光音乐会继续，至活动淡出时光音乐会继续，至活动淡出|春季踏青 walk on the greenery walk on the greenery SpringSpring签到入场 Sign in for admi50、ssion 入场签到 嘉宾到场后，采用彩砂签到契合活动场地调性，汇聚成XXXLOGO或者主题理念，为活动注入春天的缤纷色彩。In the beach bath to create a sign-in area,guests arrive,the use of colored sand sign-in to fit the tone of the event site,converge into the national cellar LOGO or theme concept,for the event into the colorful colors of spring.互动体验1 Inte51、ractive Experience 互动体验 将现代工笔画技艺融入到传统的风筝制作工艺中，画面五彩缤纷、仪态万千，尽现XXX风筝特色，来宾可在非遗手工艺人带领下体验蔑扎风筝制作流程。The picture is colorful and graceful,showing the characteristics of Wuhan kites and having a strong Jingchu charm.L guests can experience the production process of mizha kite(in the form of mini kite)under th52、e leadership of intangible cultural heritage craftsmen互动体验2 Interactive Experience 互动体验 以酿酒工艺展开，融入定制的东湖樱花泡白酒的调酒区域，用樱花和XXX联合酿制出酒，来宾可在此DIY樱花酒带走。The winemaking process unfolded into a custom East Lake cherry blossom infused liquor blending area,with cherry blossoms and national cellar jointly brewed wi53、ne,where guests can DIY cherry blossom wine to take away.互动体验3 Interactive Experience 互动体验 水上自行车，透明划艇等，还有水上秋千可随意体验，适合家庭和小朋友一起体验玩耍，感受亲子之间的亲密时光，体验东湖美景和春天的氛围。Water bicycles,transparent rowing boats,etc.,and water swings can be experienced at will,suitable for families and children to experience play to54、gether,feel the intimate time between parents and children,experience the beauty of East Lake and the atmosphere of spring.流程环节 Process links 主持人开场 主持人上场，介绍活动信息及到场领导嘉宾，并向到场支持的会员表示感谢。更多免费方案资料加微信：chuangshiji02The holder came on the stage,introduced the leaders and guests present,and expressed his grat55、itude to the supporting members present.流程环节 Process links 领导致辞 XXX品牌领导登台为活动致辞，欢迎各位来宾。传递XXXX酒品的知识和文化底蕴，让来宾更近一步了解XXXX的醇正和背后的故事，晚宴正式开始。State cellar brand leaders took the stage to deliver a speech for the event and welcome all guests.Passing on the knowledge and cultural heritage of Guocellar X wine,a56、llowing guests to get a closer look at the mellowness of Guocellar X and the story behind it,the dinner officially began.流程环节 Process links 节目表演 邀请XXX本土优秀脱口秀演员，现场进行表演，活跃现场气氛，为活动增添悠闲放松的氛围。Wuhan local outstanding stand-up comedians are invited to perform on the spot to liven up the atmosphere and add 57、a leisurely and relaxing atmosphere to the event.流程环节 Process links 游戏互动 默契传声筒，邀请台下嘉宾朋友上台进行互动，第一个人负责演出指定动作或标签名词，并传递到后面的成员，最后面的人需要猜出剧情内容或者词，答对即送上奖品。（可以自行组队或以家庭为单位）Anodyne megaphone,invite guest friends on stage for interaction,the first person is responsible for performing the specified action or tag58、 noun and pass it to the members behind,the last person needs to guess the content of the play or the word,the right answer is sent to the prize.(You can form your own team or as a family unit)流程环节 Process links 游戏互动 高歌猛进，邀请台下嘉宾朋友上台进行猜歌名游戏，随机播放歌曲，听前奏猜歌曲名字，争夺“小曲库”的称号，带动现场氛围。（准备符合嘉宾年代的大众歌曲，可以自行组队或以家庭为59、单位）The song will be played randomly,listen to the intro and guess the song name,and compete for the title of Little Song Library to drive the atmosphere.(Prepare songs that match the era of the guests,you can form your own team or family as a unit)流程环节 Process links 游戏互动 心有灵犀，两人为一组进行游戏，事先准备好题目，一人说出这60、个词的标签或者形容的话语，猜对即可积分，积分高的小组获胜。（可以自行组队或以家庭为单位）Heart to heart,a group of two people to play the game,prepared in advance the topic,one person to say the word label or description of the words,guess right can be points,the team with high points wins.(You can form your own team or as a family unit)流程环节 P61、rocess links 时光音乐会 邀请XXX本土乐队和歌手现场演奏，一场治愈系音乐聚会，扔掉生活总的烦恼，听着音乐聊天谈心，尽情享受当下，烘托现场氛围。Local Wuhan bands and singers are invited to play live,a healing music party,throw away lifes total worries,listening to music and chatting,enjoy the moment,and set the scene atmosphere.流程环节 Process links 露天电影 露营吃烤肉的同时看一场浪62、漫惬意的露天电，微风徐来给人一种舒适惬意的感觉。Camping and eating barbecue while watching a romantic and cozy open-air electricity,the breeze comes to give people a comfortable and cozy feeling.05PART执行保障春季踏青 防疫预案现场在入口设置防疫点，在进入之前为来宾测量，并每人分发一个防疫包，包含口罩，酒精棉等执行保障 Executive Assurance l l拍摄人员安排拍摄人员安排盛典现场安排经验丰富的摄影师、摄像师，现场拍摄本次答谢宴63、的全过程，将精彩时刻一一记录。并特别为摄影记者、媒体记 者安排摄影机位，保证现场拍摄效果。l l摄影摄像设备摄影摄像设备设备包含摇臂、游机、摄像、摄影，直播设备+网络+设备人员，以上各类型可根据活动规模自由选择。执行保障 Executive Assurance （1）电工组电工组组长姓名：（2）安排备用电源发电设备突发停电时，专人启用备用电源设备，保证现场供电及照明，保证活动的顺利完成。l l突发停电处理应急预案突发停电处理应急预案1、活动临时改期，则由活动主办方协调确定活动的最终日期2、需通过专人或电话，及时通知特邀领导及贵宾，并说明改期原因和活动的最终日期。3、其他邀请嘉宾可通过手机短信的64、形式告知。l l临时活动改期处理预案临时活动改期处理预案执行保障 Executive Assurance 1.1.医疗预案：医疗预案：现场设置紧急医疗箱，准备常规药品，如防暑降温药、风油精、创可贴等设定一键拨号，活动前了解距离现场最近的120急救中心，救护车响应时间为：2.2.溺水溺水预案：预案：现场设置救生圈，救生衣，木板，竹竿等救生物资，并配备溺水救护人员进行监督 及协助。3.3.活动前相关培训：活动前相关培训：A：工作人员培训为了保证活动成功举办，本公司负责活动的相关培训。有关工作人员的培训内容涉及：活动内容、活动流程、现场配合 B：其他人员培训其他人员的培训内容包括：礼仪小姐、服务生、65、保安、摄影摄像师等培训。执行保障 Executive Assurance 消防专人联系表格（1 1）舞台、演出区域、观众区域等现场的搭建布）舞台、演出区域、观众区域等现场的搭建布置，置，我们都采用符合国际国内标准的高等级（阻燃防火材料），保障现场防火安全，最大程度的保证现场来宾安全和活动的顺利完美举办。执行保障 Executive Assurance （2 2）消防操作规范：）消防操作规范：活动前对场地进行安全检查，确保万无一失。消防保卫人员要熟悉附近情况，知道电闸箱、消火栓、灭火器位置并会使用灭火器。做到随时进行安全监督，严防火灾苗头，保护设施。坚持服从指挥部的指挥，发现问题及时处理并报告。66、做好停车场地车辆管理和维护门前秩序。场内禁止烟火，禁止携带易燃、易爆等危险品入内。活动期间由保卫人员现场负责保卫工作，并有工作人员在现场巡回检查。会同公安部门做好活动的安全保卫工作。严防突发事件发生确保活动的顺利进行。舞台两侧备灭火器及保安执行保障 Executive Assurance 2022XXXXXX2022XXXXXX2022XXXXXX2022XXXXXX荟会员春季会员体验活动荟会员春季会员体验活动荟会员春季会员体验活动荟会员春季会员体验活动XXX项目总控1人场地沟通3人场地各区域位置确认现场布置监督管理活动所需场地协调流程管理2人签到接待管理现场仪式现场管理拍摄管理VIP接待管理4人VIP交通管理VIP食宿、入场安排VIP管家式服务政府领导接待与沟通供应商管理3人演员及兼职管理节目沟通管理演讲嘉宾沟通视频控制搭建管理和沟通3人灯光控制音响控制现场突发状况管理 后勤管理3人物品清单运输监管现场分配管理会后物品清理收纳执行保障 Executive Assurance X湖之春 T H A N K Y O U