1、COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDINTRODUCING TWINSOLE LAUNCH EVENTINTRODUCING TWINSOLE LAUNCH EVENTConcept Proposal正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDContentContentEvent EssentialEvent Experience StrategyVenue RecommendationEvent DesignOther Venue/Celebrity 2、SuggestionTimelineBugetingTeam Structure正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT TADPOLE ALL RIGHT RESERVEDUGG专属“1+1鞋垫”上市推广活动舒尚双选，“男”得有型上海4月29日活动内容及要求产品及专属特点体验品牌主体价值现场体验明星“李晨”确认出席活动有亮点的产品发布及互动内容体验需完成店铺活动发布活动设计及规划发布活动参与嘉宾：100人左右（媒体编辑，KOL，邀约客户等）15名左右VVIP活动后乘坐游艇进行巡游体验活动挑战如何合理分配品牌主体价值体验传播“The Great Escap3、e”与新品主题”Twinsole”之间的设计比重如何在现有条件下设计出现场亮点内容体验以加深新品对现场媒体的印象场地的选择上如何既确保与品牌要求相一致又能在交通上确保在店铺及活动现场距离可控Event EssentialEvent Essential正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDInspirations Mood BoardInspirations Mood Board正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2014TADPOLE ALL RIG4、HT RESERVEDLOOKLOOKFEELFEEL正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDLaunch Venue RecommendationLaunch Venue RecommendationSea Stella Yacht ClubSea Stella Yacht Club(希仕会)Located in Shanghais Huangpu River Shiliupu fashion landmark pier next century classical Bund,Lujiazui5、 across overlooking the stunning modern buildings,unique geographical location.Design modern luxury,the leisure and entertainment ranging.Style grand welcoming hall,private VIP areas and Riverside parlor overlooking the outdoor landscape units,both people feel pleasure and honor to enjoy.Can be extr6、emely suitable for receptions,public relations,business dinners and other activities,both cultural,artistic and entertainment atmosphere,becoming fashion landmark Bund Shiliupu pier.Outdoor area：77 m*28 mBoat area:55 m*7 m正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDVenue Lo7、cationVenue LocationAddressAddress:Outside the road,No.307,Huangpu District地址地址:黄浦区外马路307号正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDFloor PlanFloor Plan8入口入口甲板甲板餐厅餐厅Estimated PriceEstimated Price 80,000/天AdvantageAdvantage*场地整体布置风格及调性在游艇会中排名较高*充足的户外空间供活动设计及搭建*有完整的室内（餐厅，休息8、室，娱乐间，房车）及室外空间可用于活动*极好的沿江风景及码头游艇符合活动主题DisadvantageDisadvantage*因活动场地本身特殊性，所以无法在场地做太多布置，特别是不允许搭建帐篷*游艇会因特殊地理位置，故活动将极大程度受制于天气因素，如遇下雨突发状况，需准备应急方案*场地所在地理位置交通较为不方便，建议安排大巴用于定点接送媒体（可开放讨论）*因游艇本身高端会所性质，故我方需要在3月底前确认场地并签订合约支付定金以锁定场地，以便场地方及早与其内部相关餐饮，商业部门进行对接，确保活动当天无其他人员进入*因船舶自然属性，江边若遇起风，水浪将导致船体摇晃，对制作物料有一定程度的影响，具9、备风险性正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED9Venue OutdoorVenue Outdoor131322正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDOutdoor Detail Size Outdoor Detail Size 正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED11Venue Yacht10、 1FVenue Yacht 1F-2F Route2F Route正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED1 1Venue Yacht 2FVenue Yacht 2F1221Outdoor area：21.3m*7.9m正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED1 1Venue Yacht 2FVenue Yacht 2FIndoor restaurant area：14 m*5.2 m*H:211、.2m正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED14Launch Area Launch Area-Backup AreaBackup AreaYacht 1F Restaurant OutsideYacht 1F Restaurant OutsideMain DoorMain Door正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED15Launch Area Launch Area-Backup Area12、Backup AreaYacht 1F Restaurant InsideYacht 1F Restaurant InsideIndoor restaurant area：28 m*6.8 m*H:2.5mAdvantageAdvantage*餐厅布置风格简洁*较为充足的空间供活动设计及搭建*左右两侧落地窗户使得活动依然保有较好的视野DisadvantageDisadvantage*场地层高较低，会影响整体设计及舞台发布效果*采光不如露天，遇阴雨天气室内需加强灯光布置*场地中间有一处吧台无法移动*场地原本为餐厅，内里餐具桌椅清空需花费较长时间及新增人工搬运情场费*因临时变动场地，可能会产生部分13、场地租赁及制作费用上浮调整*需至少提前4天确认是否因天气状况改变发布场地正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2014TADPOLE ALL RIGHT RESERVEDRent Yacht InformationRent Yacht Informationbase on the Sea Stella Yacht Club-泉商号85尺：10800时容纳人数：15人航行路线：从会所出发至杨浦大桥方向来回，耗时1小时正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED14、Event Experience Flow Event Experience Flow StrategyStrategy1Great Escape离开市区高楼喧嚣办公室阳光，游艇，码头The Great Escape2Twinsole感性体验装置性通道都市型男的多面体验多感体验感受产品的丰富3Twinsole理性体验产品直观体验带出这季的生活态度工作，生活时尚，舒适4Twinsole穿搭体验定制的走秀再次展现都市型男平衡生活的方方面面男得有型正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDEvent E15、xperience RundownEvent Experience RundownPress Conference Flow 14:45-15:20 All go for the event 15:45 Event opening(Li Chen seated)15:45-15:55 Welcome speech by Micheal 15:55-16:10 Runway show 16:10-16:20 Li Chens sharing with MC Stage 16:20-16:30 Micheal chichat with Li Chen,and gift seeding 16:30-16、17:10 Li Chens interview Micheals interview 正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2014TADPOLE ALL RIGHT RESERVEDInvitation CardInvitation Card19Envelope Design(material similar leather)Invitation Card DesignInvitation Card Front ViewInvitation Card Back ViewEnvelope Font ViewEnvelope Back Viewslog17、an deliver theGreat Escape正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDLaunch Venue Outside Floor Launch Venue Outside Floor PlanPlan20Guest RouteEntrance正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDEntrance DesignEntrance DesignVenue PhotoVenue Desi18、gnReception Tabelfor invitation ticket check in Reception Backdrop for sign in and take photo1212Reception Tabelfor exchange chip UGG正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED22Launch Venue Outside Full Launch Venue Outside Full Picture.Picture.Left Side ViewRight Side Vi19、ew正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED23Twinsole Box Outside DesignTwinsole Box Outside DesignLeft&Right Side ViewMaterials:image printingMaterials:The external plaster wood正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVED24Twinsole Box Inside D20、esignTwinsole Box Inside DesignBox Floor PlanBox Floor Plan正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDTwinsole Box Inside Twinsole Box Inside Experience Experience Box Area：7 m*7 m*H:2.5m正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDOutside Props an21、d Performance Outside Props and Performance Ref.Ref.26Music genre:Funky&JazzBand Style Ref.UGG tailor made beach chairsChip&Bag正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDLaunch Venue Yacht Floor Launch Venue Yacht Floor PlanPlan27Guest RouteDisplay AreaLaunch Area正文级别 1正文级22、别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDProduct Display AreaProduct Display Area111Indoor restaurant area：14 m*5.2 m*H:2.2mEntrence Design正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDProduct Display AreaProduct Display Area291Display Suitcase AreaSuitcas23、e Areafor display productBrand Area“The only on UGG”Interaction Suitcase Area24Casino Table正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDProduct Display Area Floor Product Display Area Floor PlanPlan30EntranceDesign Overview正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE 24、ALL RIGHT RESERVEDDisplay Area PropsDisplay Area Props31Display Suitcasebase on the product kv,we suggest use 7 sets of suitcase for display the productBrand Photo Frame Display12Twinsole Product Display正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDStage Area Floor PlanStage 25、Area Floor Plan32Outdoor area：21.3m*7.9m正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDStage Area OverviewStage Area Overview33Lighting TrussStageLifestyle Deco.Indoor Deco.Telescope Deco.Buoy Deco,Back ViewTop View正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT 26、RESERVEDStage DesignStage Design正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDRunway Ref.Runway Ref.正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDRunway Ref.Runway Ref.正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDRunway Referen27、ceRunway Reference37表现工作状态表现生活状态正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDPGPGWaiter Outfits Ref.Waiter Outfits Ref.正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE 28、ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 29、2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别30、 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel InformationModel Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel Information(backup)Model Information(backup)正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel Information(backup)Model Inf31、ormation(backup)正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel Information(backup)Model Information(backup)正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDModel Information(backup)Model Information(backup)正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 201532、TADPOLE ALL RIGHT RESERVEDYacht Props Deco.Yacht Props Deco.51Indoor Deco.Shoe Rack Deco.Beach Chairs正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDRaining Backup PlanRaining Backup Plan52若遇风雨天气无法进行户外活动；则建议将舞台移至1层室内餐厅；由此舞台需取消地台；调小LED大小；取消两侧专门功能。1F Restaurant正文级别 1正文级别 2正文级别 3正33、文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDEvent PropsEvent PropsStaff PassMedia BraceletMic Tag正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2014TADPOLE ALL RIGHT RESERVEDCelebrity InformationCelebrity Information正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2014TADPOLE ALL RIGHT RESERVEDTwins MC Recom34、mendationTwins MC Recommendation正文级别 1正文级别 2正文级别 3正文级别 4正文级别 5COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDTeam StructureTeam Structure56蔡里君总经理 合伙人职责 活动部项目管理履历任职于TEQUILA服务法国洋酒贸易公司保乐加5年，负责芝华士，马爹利等品牌媒体和消费者活动。2008-2010，产品经理就职于寰盛洋酒市场部任产品经理，负责ABSOLUTvodka 和Courvoisier干邑。之后加入拓璞创意，建立活动团队，并以颠覆性的活动创意，准确的策略思考，严格的执35、行要求、细致周到的客户服务为目标。王 喆客户总监职责 活动部项目负责履历负责Ray-Ban2013 Envision 中国区路演.2013-2014草莓音乐节品牌合作及绿放音乐节体验设计，极强的大型活动执行经验及电视节目制作背景.Tag Heuer 全国店铺开业及路演，150年竞速派对,Grey Goose 酒吧派对，vip晚宴George Arman眼镜新品中国区发布Ray-Ban75周年传奇派对彭媛媛客户执行职责 活动部项目执行履历 4年线下活动执行经验，认真，有责任心，并注重细节。The North Face,Ray-Ban,Tuborg,PaulFrank,MAC韩武樑创意总监职责创意36、方案构想、产品包装设计履历同时拥有雕塑艺术与工业设计专业背景。曾服务于本土的艺术工作室4年，之后作为自由设计师为W&K，Ogilvy&Mather，以及Nike，TNF,Courvoisier和ABSOLUT提供创意与设计服务。德国红点设计大奖创意提名现有客户包括Ray-Ban,Claires,TAG Heuer,ckone,UGG,Grey Goose,MAC俞文豪资深3D设计职责 活动3D设计履历超过7年线下活动经验，曾就职于EUROLIFE、UBM、TKA。在职期间服务于Panasonic、SONY、开瑞坦、艾洛松、IWC、ColourZone、美津浓、雷克萨斯等。现公司负责3D设计指导，主要负责乐堡啤酒、雷朋、Vogue、UGG、MAC、CK、Origins等邝正威平面设计职责 活动平面设计履历超过4年线下活动经验，在职期间主要负责路易十三、杰尼亚、登喜路、雷朋、Vogue、UGG等颜军连客户经理职责 活动项目执行履历 MIDI音乐节全年项目前期筹备执行，虎牌啤酒全国圣诞路演策划执行等等，具有深厚的活动执行经验，并对成本把控和效果呈现有着执着的追求。曾服务客户，Tiger虎牌啤酒、GANSO元祖、全家Familymart、Zenith真力时等知名品牌。COPYRIGHT 2015TADPOLE ALL RIGHT RESERVEDTHANKSTHANKS