1、第十九届中国（深圳）国际文化产业博览会,2023,策划方案,China(Shenzhen)International Cultural Industry Fair,CHINA CULTURE,（分会场）,元宇宙(Metaverse)是利用科技手段进行链接与创造的与现实世界映射和交互的虚拟世界，具备新型社会体系的数字生活空间。元宇宙是人们利用脑机接口、VR等技术进入沉浸式体验数据世界，切换另一种身份，体验另外一种生活。,文博会黄金期间，预打造深圳首届原创电竞电音节，引爆电竞流量，输出光端原创电音作品,原创电竞电音节，填补深圳大规模电竞场馆的空白输出“环球电竞电音主场馆”的独家厂牌,项目以电竞电音2、元素为主线，拟打造电竞基地，包含电竞比赛馆、高端电竞馆以及电竞教育、产业孵化器等，并配合电音时尚潮流加入，把电竞电音完美结合融入。,向往自由的心理共赴一场科技、潮流、平行空间的一场盛会。接收虚拟来电，让一切融汇为一体，共赴一场元宇宙电竞展馆！,电竞电音项目：创新举办深圳首届原创电竞电音主题声音未来，电子乐模块、合成器的体验空间，首届电子音乐全民大赛，知名制作人关于电竞音乐之火，户外互动公开课，电竞原创音乐的评选及展演，首发。专业技术支持：知名制作人关于电竞音乐之火的论坛专业人员支持：电子音乐LIVE SET/DJSET,|冠名2023年首届原创电竞电音节品牌赛事，带动整体宣传,|强强联合，品牌3、共赢,|1周活动周期，通过网络传播、赛事直播等多渠道宣传,/合作效果预估,活动内容,活动相关,目录,CONCENTS,活动概述,氛围包装,01,02,03,04,ANNUAL METTING,PART 01,活动概述,Activity overview,活动概述,活动地点：一元创谷文博会（分会场）活动时间：2023年6月7日-11日活动调性：电竞、元宇宙、科技感、赛博朋克风、非遗、创意、创新设计,活动时间：2023.6.10-6.11（文博会期间2天）活动地点：一元创谷露天广场活动对象：周边人流，意向客群，游戏爱好者活动形式：电竞佳丽友谊赛+电竞电音节+原创音乐赛,活动目的,国际化、综合性文化4、产业盛会最优秀文化产品集中展示与交易平台以产业为载体，以文化为内容时代文化“走出去”为目标的文化产业链平台,关键词,非遗,元宇宙,电竞,融合,超前思维,Z世代,沉浸式,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,ANNUAL METTING,PART 02,氛围包装,入口门头,整体采用高度科技文明、视觉美学的赛博朋克风格进行展现，其中色彩以黑、紫、蓝、绿、通过标志性的霓虹灯表现。门头风格充分将活动所想表达的文化、科技、时尚、传承糅合5、为一体进行输出,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,造型门,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,造型门,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLA6、Y THIS IS PLAY THIS IS PLAY,展位造型-欧式帐篷+方通,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型-欧式帐篷+方通,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型-欧式帐篷+方通,THIS IS PLAY,THIS IS PLAY7、,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型二-桁架帐篷+背景,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY8、,展位造型二-桁架帐篷+背景,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型二-桁架帐篷+背景,展位造型三-三角帐篷+背景,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型三-三角帐篷+背景,THIS IS PLAY,THIS IS PLAY,THIS IS P9、LAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,展位造型三-三角帐篷+背景,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,英雄更衣室,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,在游戏10、中，有着丰富多彩的各个角色，现场提供变装体验区英雄更衣室来宾可在现场进行道具及服装试穿，进行角色变装。,安琪拉厨房,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,安琪拉是王者荣耀大峡谷中著名的魔法师，同时安琪拉也是一位美食爱好者，安琪拉最厉害的就是做的一手好披萨了，于是安琪拉干脆在市集中找了一个店面开启了披萨店；现场设置一名店长COS安琪拉的限定皮肤-魔法小厨娘！以及一名专业的帮厨；,THIS IS PLAY,THIS IS PLAY11、,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,鲁班造物间,安排鲁班造物间，将中国传统非遗工艺，文创展品进行展出，体验，弘扬中国非遗文化。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,美食街区摊位-布置参考,现场布置未来彩票点，快来刮区你的幸运大奖励吧。,打卡点推荐,THIS IS PLAY,THIS IS PLAY,THI12、S IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,打卡点推荐,现场布置打卡点，以蓝色紫色为色彩主调，以像素为元素，进行整体合影区的造型布置，营造活动氛围。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,单人合影点推荐,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS 13、PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,拍照打卡点推荐,以极具未来城市感的背景，放置现场，供现场来宾拍照合影留念。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,整体风格很赛博、朋克，整个活动现场都充满了用光和颜色营造的未来科技风,电竞舞台效果,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS14、 PLAY THIS IS PLAY THIS IS PLAY,电竞舞台效果,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电竞舞台效果,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电竞舞台效果,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY 15、THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,31楼会场,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,舞美设计,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,舞美设计,THIS IS PLA16、Y,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,舞美设计,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,舞美设计,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY TH17、IS IS PLAY,舞美设计,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,ANNUAL METTING,PART 03,活动内容,Annual meeting content,论坛活动总览,活动流程-6月7日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,开幕仪式18、,活动流程-6月7日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,来宾、观众打卡拍照入场,活动流程-6月7日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,开场舞蹈-次元未来,舞者身着游戏打扮，进行震撼开场表演。,活动流程-6月7日（上午）,THIS IS 19、PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,主持人登场,主持人登场介绍现场的嘉宾领导。,活动流程-6月7日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,领导致辞,领导登台致辞,主持人领导进行全息启动即符合现场的活动氛围又贴合元宇宙主题，让现场科技感十足。,启动仪式推荐-全息启动仪20、式,THIS IS X-SENSE,THIS IS X-SENSE,THIS IS X-SENSE THIS IS X-SENSE THIS IS X-SENSE,THIS IS X-SENSE THIS IS X-SENSE THIS IS X-SENSE,活动流程-6月7日（上午）,主持人领导进行掌印启动，即符合现场的活动氛围又贴合元宇宙主题，让现场科技感十足。,启动仪式推荐-掌印启动,THIS IS X-SENSE,THIS IS X-SENSE,THIS IS X-SENSE THIS IS X-SENSE THIS IS X-SENSE,THIS IS X-SENSE THIS IS21、 X-SENSE THIS IS X-SENSE,活动流程-6月7日（上午）,主持人邀请嘉宾登台进行主题演讲。,主题演讲,活动流程-6月7日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月7日（下午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,论坛峰22、会,活动流程-6月8日（下午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,论坛峰会,活动流程-6月9日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,开园仪式,活动流程-6月9日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY23、 THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,开场舞蹈-鼓传四方,以激昂的鼓舞开启本次活动，进行震撼开场演绎。,制作创意启动台，进行开园仪式启动。,开园仪式推荐-启动台启动,活动流程-6月9日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,主持人邀请领导登台进行舞狮点睛仪式。,舞狮点睛,活动流程-6月9日（上午）,THIS IS PLAY,T24、HIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日（下午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,产业论坛,吹、弹、唱、跳样样精通钢琴、口琴和尤克里里更是绝中绝一整个就是元气满满的状态,晚宴节目推荐表演,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY 25、THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,晚宴节目表演,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,晚宴环节推荐线上抽奖,现场进行大屏抽奖，将活动气氛推向高潮,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THI26、S IS PLAY,活动流程-6月10日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电音行业,播放宣传视频进行暖场,活动流程-6月10日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,签约仪式推荐,活动流程-6月10日（上午）,布置电子签约设备，进行大屏幕27、同步签约过程进行创意签约。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,颁牌仪式,活动流程-6月10日（上午）,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电竞电音节活动,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLA28、Y THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,|全天：电音设备体验|舞台：专家论坛 分时段舞台表演,|决赛当晚：音乐场 特别来宾秀 cos大赛,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电竞电音原创电音节|流程规划,活动流程-6月9日-10日,【美少女战队、专业战队友谊赛】,【美少女战队、专业战队友谊赛】,引入街舞、电音+潮流IP展资源 感受多元化的潮玩体验,超FUN趣29、玩活力市集 引领街区新潮流,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日-10日,重庆狼队,深圳DYG战队,重庆狼队是狼队电子竞技俱乐部旗下的王者荣耀分部，于2017年2月8日成立并参加王者荣耀职业联赛（KPL30、）。该战队曾在2017年获得KPL春季赛总冠军、王者荣耀冠军杯总冠军和KPL秋季赛总冠军。在2018年王者荣耀冠军杯国际邀请赛总决赛上，重庆狼队（当时名为QGhappy，下同）以4:2的比分战胜eStarPro获得总冠军。在2019年王者荣耀冬季冠军杯总决赛上，重庆狼队（QGhappy）以4:3的比分战胜eStarPro获得总冠军。在2021年王者荣耀世界冠军杯总决赛上，重庆狼队（重庆QGhappy）以4:2的比分战胜佛山GK获得总冠军，成为KPL第一支超级大满贯战队。,VS,DYG王者荣耀分部(原JC电子竞技俱乐部)正式成立于2016年8月，是以王者荣耀KPL为主打项目的专业移动电子竞技品牌31、。2019年8月，由JC更名为DYG.JC。2020年1月7日，正式更名为DYG王者荣耀分部;8月9日，王者荣耀世界冠军杯半决赛，深圳DYG以4-1战胜MTG，晋级总决赛。2020年8月16日，2020王者荣耀世界冠军杯总决赛，深圳DYG战队3比4不敌北京WB战队。2020年12月4日，深圳DYG战队以4:2的比分战胜成都AG超玩会，队史首次进入KPL联赛总决赛。2020年12月19日，深圳DYG战队以4:0的比分战胜成都AG超玩会，获得KPL联赛总冠军。2021年1月23日，王者荣耀冬季冠军杯总决赛，深圳DYG1:4不敌南京Hero久竞。,THIS IS PLAY,THIS IS PLAY,32、THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电竞战队粉丝见面会,粉丝见面会，战队签名照，手办奉送,活动流程-6月9日-10日,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,比赛宗旨,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS33、 PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日-10日,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日-10日,THIS IS PLAY,THIS IS PLAY,THIS I34、S PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日-10日,模特资料,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,活动流程-6月9日-10日,模特资料,ANNUAL METTING,PART 05,电音招商宣传,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS35、 IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,以互联网+全媒体模式，从线上线下媒体、平台、现场、选手多维度宣传,宣传规划,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,宣传规划,立体推广模式,幕后：针对赞助商品牌特性及需求，策划二次创意。现场：总决赛设立赞助商品牌展示区，评委区摆设产品，嘉宾伴手礼，有礼现 场抽奖等形式，充分穿插多种形式的品牌互动游戏，活跃氛围。线上：产品互动短视频拍摄36、，通过微信公号、短视频推广宣传/蓄客。明星：可邀约历届环旅冠军，参加赞助商品牌方推广活动。直播：展示总决赛现场盛况，并进行互动，赠送赞助商品牌定制小礼物。物料：制作结合赞助商品牌的现场官方物料。,线上+线下全方位立体式传播,根据赞助商需求，定制内容输出，覆盖更广泛年龄层，吸引更多消费者关注“环球旅游小姐大赛行业指定”随着传播的发散，通过落地线下地推活动，获得更深层次的整合品牌植入，更多的露出，更精准有效的营销。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY T37、HIS IS PLAY,宣传规划,全国31省媒体联推,人民日报、北京晚报、新华网、现代青年、中央人民广播电台、中央电视台、中国国际广播电台、光明日报、经济日报、中国新闻社、人民日报、厦门日报、厦门广电、中国新闻周刊、中国交通报、中国民航报、中国文化报、中国旅游报、今日头条、抖音自媒体,全方位覆盖主流门户媒体传播渠道,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,宣传规划,赛前预告视频,安排参赛的选手拍摄预告短视频，介绍赛事的时间地点，38、同时在赛事宣传渠道进行宣发，增加赛事的曝光量。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,宣传规划,通过环球旅游小姐官方网站、官方微信公众号、赛事官方报名投票通道（H5）、官方微博等网络平台 进行预告推广，逐步曝光赛事亮点。第三方新媒体推广，KOL进行预告推广曝光。包含：微信、微博、头条、抖音、百家号、微视、直播平台等,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS39、 IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,宣传规划,赛事现场网络直播,拟邀直播平台,合作模式ONE,大赛总冠名,￥60W,总冠名,1.享有本次决赛总冠名名称，其冠名方式为“2022-2023环球旅游小姐国际大赛（中国区）总决赛-崀山站暨“崀山”星光音乐节”，具有唯一性。2.享有“2021-2022环球旅游小姐国际大赛总决赛”组织机构授权的总冠名赞助商权益；3.授予赞助商企业代表“2022-2023环球旅游小姐国际大赛（中国区）总决赛-崀山站名誉主席”称号。4.现场礼仪小姐均佩戴在显著位置印有冠名单位名称的授带，工作人员穿着统一的文化衫均将在40、显著位置印有独家冠名企业名称LOGO5.总冠名赞助商可以在合约规定品牌产品的包装、影视广告、平面广告等上使用；6.可以以“2022-2023环球旅游小姐国际大赛（中国区）总决赛-崀山站暨“崀山”星光音乐节冠名赞助商”的名义，经主办方授权许可后自行组织相关的媒体宣传活动；7.赞助商享有优先与“2022-2023环球旅游小姐国际大赛（中国区）总决赛-崀山站”一位选手（包含冠、亚、季军在内的大赛前十佳选手）签订为期一年形象代言人的权利（最高优先权）（此项需专门签订形象代言人使用协议，费用另议）8.总冠名赞助商可参加赛区组委会组织的统一的公关活动，亮相各大媒体；,总权益,01,总冠名,现场权益,02,41、1.比赛现场的大型背景板显著位置印有大赛全称和总冠名赞助企业名称及其标识2.比赛现场醒目位置摆放总冠名赞助企业6X3M的广告牌一个（资料企业自行提供）3.可在赛事现场派发总冠名赞助企业的宣传单页或礼品；（物料及内容总冠名赞助企业自行提供，发放时间、方式必须听从组委会统一安排，以不影响赛事为前提）4.比赛现场显眼处单独设置1个企业展示区，放置企业产品/企业宣传册4.主持人在总决赛暨颁奖晚会上鸣谢总冠名赞助商的支持不少于八次6.决赛暨颁奖晚会前期舞台大屏播放总冠名赞助企业宣传视频五次以上（资料由总冠名赞助企业提供）7.邀请总冠名赞助企业4名代表出席决赛暨颁奖晚会并安排其中一名为获的冠军颁奖并合影留42、念；影像资料将制作成赛事精彩集锦，递交至中国总赛区，在全国总决赛及国际性赛事上进行播放 8.赠送决赛暨颁奖晚会门票20张其中嘉宾3人。,总冠名,媒体宣传权益,04,1.大赛期间，将邀请国内主流媒体和大赛官方网站、门户网站、微信公众平台、央视网、搜狐、瑞丽网、优酷及其他合作媒体到场对整个活动进行报道；新闻通稿上重点提及总冠名赞助商企业名称或LOGO2.发布有关“2022-2023环球旅游小姐国际大赛（中国区）总决赛-崀山站暨“崀山”星光音乐节”的赛事公函、会刊、宣传彩页、海报、画册、门票、评分册、评委牌、工作人员牌、复赛、总决赛的所有参赛证等各类材料等均使用“2022-2023环球旅游小姐国际大43、赛（中国区）总决赛-崀山站暨“崀山”星光音乐节”为总冠名指定前缀3.决赛暨颁奖晚会所有入场券背面印制总冠名赞助企业或产品名称或LOGO；4.相关海报显著位置体现总冠名赞助企业名称及其标识;5.赠送大赛集锦，内容显著位置体现总冠名赞助企业冠名大赛信息;6.赛事报道、赛事集锦等媒体资料将会上传到优酷、爱奇艺、腾讯视频等媒体网站进行宣传显著位置体现总冠名赞助企业名称及其标识；7.大赛官方抖音号、快手、微博、小红书等官方自媒体平台将对整个赛事进行全程的报道，显著位置体现总冠名赞助企业名称及其标识；8.拥有环球旅游小姐走进景区视频拍摄时企业产品广告视觉植入。,总冠名,其他权益回报,1.营销终端：本次大赛44、的形象宣传海报将摆放在各赞助商品牌专卖店或专柜，供顾客自由索取。2.大赛相关活动 赠送一场企业专场活动（具体另行商议），可邀请环球旅游小姐到现场助阵。,05,合作模式ONE,大赛联合主办,￥30W,联合主办,联合主办,合作模式FOUR,大赛指定赞助,￥10 W,指定赞助,指定赞助,ANNUAL METTING,PART 06,活动保障,摄影摄像,1.（空镜头拍摄）提前一小时到达现场，到场后拍摄会场以及会场各区域的空镜。2.包括会场、大门口签到处、会场外布置类的装饰物；3.活动前与主办方和承办方的负责人沟通，确定拍摄的重点人物，并记录主要领导或重要来宾进场、交谈、签到等场面，尽量能够结合背景的陈45、设交代活动场所和环境。4.活动结束后快速发送九宫格及15秒短视频。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,摄影摄像管理,摄影、摄像管理推荐专业的摄影、摄像人员拥有专业的摄影背景及相关服务的经验，能够领会活动内容在活动结束后当天提供光盘（摄像Beta带及AVI）两种形式的活动记录资料摄影/摄像师的管理在活动前2周通知摄影摄像活动时间、地点，并确认所需设备活动前一天到达赛场，接受培训，熟悉场地，熟悉流程，特别是VIP客人安排机位，46、参加彩排，熟悉特殊环节再次确认摄影摄像的到场时间，及着装事项活动当天确认摄影摄像提前到场准备，提醒需注意的事项如：a.拍摄的公司logo必须完整 b.场地布置全景拍摄：签到及相关布置、指示及装饰系统要有独立照片，归档管理 c.有些贵宾及演讲人不喜欢闪光灯不停直射干扰等个人要求,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,安全应急预案,【安全预案】1、所有入场人员均分时间段进行入场，入场前作好防疫登记及手部消毒2、会场搭建完成后场内进47、行全面的消毒，包装活动安全有序进行3、所有与会人员均配备口罩并保持安全距离4、此次活动所有工作人员及安装工人均非疫情发现地人员，每人都标配城区通行证件5、活动期间高品质标准化执行，确保活动安全有序进行【拥挤防踩踏预案】1、会场秩序：建立活动保安队伍，建立安全并详细的入场及出场秩序（如相关地点的指示牌悬挂及入场与出场须知）。2、安全防范：（1）、在来宾区周围及主要通道处安排工作人员及保安，有序入场和退场，出现紧急情况，立即组织人员疏散。（2）、如场内发生混乱时由场内的工作人员及礼仪迅速引领领导到VIP休息室，确保在场领导的安全（3）、主持人利用场内广播对场内的人员进行引导和疏散（4）、出现紧急情48、况，造成人员伤病，则立即组织车辆和人员送往医院。3、协调工作：执行组负责场内人员协调工作，强化活动执行力（活动流程中的所有相关人员及物资准备提前到位）防止冷场与混乱。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,负责整个会场的平面活动及布置。在搬运布置器材时要注意使用场地或者指定通道，注意安全。在施工过程中要注意遵守客户的各项规章制度。在整个布置过程中如果出现任何问题，需先与客户方工作人员联系。在规定时间内要完成整个活动布置工作。在49、施工结束后，要注意保持会场清洁。布置结束后，需留2至3名工作人员，配合活动工作，直至活动结束。注意施工安全及保证施工质量。注意活动过程中来宾少儿的防滑、防跌、防水、防电安全。,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,电源故障：备用2条电缆线，协调保卫专职看护线路和电流使用状况。音频故障：3重音频线路。信号源：2台电脑信号+碟机 话筒故障：使用话筒4支，备用话筒3支，备用电池4片。演职晚场：专人负责演职人员的管理，当天所有演职员必50、须提前3 小时到场参与彩排，确保活动流程顺畅。领导未到：甲方需提前3天确认到场贵宾、致辞贵宾、启礼贵宾的 名单并确认当天到场嘉宾的名额，反馈情况，如有致辞贵宾与启礼 贵宾有所变化，应做好备选人并沟通好细节（流程、致辞稿等）；如到场嘉宾人数变动较大，应提前3天通知，以便做好相关座位的 调整。,其他应急预案,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,小雨：活动照常进行，拍摄正常进行,中雨：室外活动暂停进行，暂停拍摄外景,大雨：室外活动暂停进行，等待天气转好，暂停拍摄外景,空气污染：视天气情况室外活动暂停进行、拍摄正常进行,暴雨：视到场情况，可延时自驾游的召开,天气预案,THIS IS PLAY,THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,THIS IS PLAY THIS IS PLAY THIS IS PLAY,第十九届中国（深圳）国际文化产业博览会,2023,策划方案,China(Shenzhen)International Cultural Industry Fair,CHINA CULTURE,（分会场）,THANKS,