1、创意营销方案Creative Marketing OpportunitiesWorld Travel Fair 2011Do Not Miss This Unique Opportunity 超值回报，从选择开始超值回报，从选择开始 第八届上海世界旅游资源博览会将于2011年5月12日-15日在上海展览中心隆重举行。上海世界旅游资源博览会(WTF)，作为中国长三角地区公民旅游市场年度采购盛会，每年为业内旅行社及公司买家和众多旅游爱好者展示来自世界各地的丰富旅游资源，经过七年的发展，已成功打造为国内最具影响力的旅游产品及线路的交易采购平台之一。2011年，WTF主办方在维持历届丰富展出内容的基础2、上，将首推特色主题游标签化运作，重点推介各种主题旅游目的地及产品线路，并结合多种新型的展商增值服务回馈式，为参展商提供更完整的结合品牌建设传播、媒体宣传曝光、业内买家会晤、公众直接销售等功能在内的整体解决方案。World Travel Fair 2011 will be held in Shanghai Exhibition Center on May 12-15,2011 at Shanghai Exhibition Center.With a track record stretching back 7 years,World Travel Fair,the leading tourism3、 sourcing fair in Chinese Yangtze River Delta,has successfully built up a communicating bridge for business men to extend social circle,establish co-operation partnership,and expand new markets.Based on our glorious history and understanding of current tourism industry,WTF organizer committee is goi4、ng to emphasis more on various travel themes,such as honeymoon vacation,eco&green trip and so on.In addition,WTF will offer a full package of marketing prospective for you to reach target market before the event start as well as at WTF.Placing brand and providing services to generate widespread awar5、eness both online and physically at the event;maximizing media exposure;arranging trade meeting,we promise exhibitors a most cost-effective way to connect with customers and build trust.A.印刷品宣传印刷品宣传 Prints展览会会刊展览会会刊 Show Directory 作为展会最权威的出版物，上海世界旅游资源博览会会刊全面收录参展企业的详细贸易信息。专业观众不但可以利用这本极具价值的会刊在展览会上找到自己6、的目标展商，而且还可以在展览会后将其作为一本专业采购指南随时参考。投放会刊广告不但可以配合您进行展台宣传，更可吸引更多的专业买家和潜在客户，是一项低成本、高时效的宣传方式！The show directory,which will be issued to exhibitors,professional buyers,embassies,trade associations and industrial visitors,is the only official publication distributed onsite.It provides buyers with a quick and7、 comprehensive reference guide for sourcing in the tourism industry.The show directory plays a tremendous role as an important sourcing guide and brings you huge number of business opportunities both at the show and after the show.Therefore,choosing advertisements in the show directory is a low-cost8、 investment but gives you lasting effectiveness.A.印刷品宣传印刷品宣传 PrintsSD-1封面拉页广告 Inside Front Page Spread醒目的位置使得客户主动浏览性高，充分彰显企业的雄厚实力，适合企业整体形象推广。This eye-catching location fully shows your corporate image.It is definitely an exclusive high-exposure opportunity to bring your big business deals.尺寸(高*宽)Siz9、e(H*W):210*286mm单价 Price:RMB35,000数量 Quantity:独家 ExclusiveSD-2 封二广告 Inside Front Page此广告形式效果一流，可以迅速提高企业的知名度和美誉度，带来无穷的商机，在广告的重复阅读上也会得到充分的发挥。This form of advertising captures the attention of everyone who opens the show directory.It will not only reinforce your companys image within the industry but a10、lso build up your brand awareness and reputation.尺寸(高*宽)Size(H*W):210*143mm单价 Price:RMB23,000数量 Quantity:独家 ExclusiveSD-3 扉页广告 Head Page位置显著，浏览量极高，适合企业推广品牌和提升行业影响力。The head page is a significant place for you to enhance your brand awareness.尺寸(高*宽)Size(H*W):210*143mm单价 Price:RMB18,000数量 Quantity:独家 11、ExclusiveA.印刷品宣传印刷品宣传 PrintsSD-4 封三广告 Inside Back Cover具有极高的关注率，比较适合发布新的旅游产品和线路，色彩冲击力强，带给您超值的广告市场效果。The inside back cover is highly attention=attractive.It is most appropriate for the promotion of new products and services.尺寸(高*宽)Size(H*W):210*143mm单价 Price:RMB18,000数量 Quantity:独家 ExclusiveSD-5 封底广告12、 Back Cover同为浏览量极高的广告形式，视觉冲击力大，观众浏览性高，帮助贵公司提高企业影响力。The back cover will never let your company get lost in the directory.尺寸(高*宽)Size(H*W):210*143mm单价 Price:RMB25,000数量 Quantity:独家 ExclusiveSD-6 封底拉页广告 Back Cover Spread广告形式美观大方，视觉冲击力高，高品质的封底拉页，效果仅次于封面拉页，是贵公司广告投放的极佳选择。Elegant,grand and beautiful,a high13、-quality spread with strong visual impact,an excellent choice for advertising.尺寸(高*宽)Size(H*W):210*286mm单价 Price:RMB31,000数量 Quantity:独家 ExclusiveA.印刷品宣传印刷品宣传 PrintsSD-7 内页整版广告 Full Page客户点投率最高的广告形式，适合企业宣传新产品及新服务，将带给您意想不到的超值广告回报！As the most popular and common form of advertising,this is a great way 14、for the release of latest products.尺寸(高*宽)Size(H*W):210*143mm单价 Price:RMB10,000数量 Quantity:多家 First book first servedSD-8 跨页广告 Double Page位于内页的跨页广告，色彩鲜活亮丽，突显贵公司的影z力。The inside double page advertisement can highlight your companys image and reinforce your brand influence.尺寸(高*宽)Size(H*W):210*286mm单价 15、Price:RMB23,000数量 Quantity:多家 First book first servedSD-9 书签广告 Book Mark书签因其独特的形式，极易受到关注，是企业宣传突破传统平面会刊广告的绝佳选择。The bookmark is always popular with readers,so it is an ideal way to advertise your message.尺寸(高*宽)Size(H*W):180*80mm单价 Price:RMB20,000数量 Quantity:独家 ExclusiveA.印刷品宣传印刷品宣传 PrintsWTF旅游护照旅游护照(16、WTF PASSPORT)PS-1 WTF旅游护照内页广告 WTF Passport Inside Full PageWTF旅游护照现场赠送给购票入场的旅友，提供预定旅游产品折扣信息。此广告适合推介最新、最热门的旅游产品和线路，引发消费欲望，宣传效果极佳！WTF passport distributes to public visitors onsite with discount tourist products,welcomed by travel fans.Advertise on passport is a best way to arose consumption desire.尺寸17、(高*宽)Size(H*W):145*105mm 单价 Price:RMB8,000数量 Quantity:多家 First book first served展会入场券展会入场券 Entrance Tickets商务邀请函及展会门票作为入场凭证，发往历届展会观众、终端买家以及行业人士，并会跟随各种展前宣传刊物以及各大国内外行业杂志进行夹寄。Business invitations and entrance tickets will be sent to all the visitors in our high-quality database,and will be inserted int18、o all kinds of world-famous related magazines to maximize pre-show promotion.VI-1 商务邀请函背面广告 Business Invitation Back Side(Trade)尺寸(高*宽)Size(H*W):210*140mm 单价 Price:RMB15,000数量 Quantity:10,000 A.印刷品宣传印刷品宣传 PrintsVI-2 门票背面广告 Entrance Ticket Back Side(Public)尺寸(高*宽)Size(H*W):77*155mm 单价 Price:RMB10,00019、数量 Quantity:1,0000 资料袋资料袋 Material Bag上海世界旅游资源博览会的展商和观众将提着印有贵公司标识及广告的手提袋，用以携带大会会刊、参观指南等，将在大会登记处派发给与会展商及观众。Thousands of free material bags will be distributed to all show visitors and exhibitors onsite,definitely serving as the best moving advertisement for brand promotion.BG-1 资料袋整版广告 Material Bag F20、ull Page尺寸(长*高*宽)Size(L*H*W):260*370*100mm单价 Price:RMB30,000数量 Quantity:10,000A.印刷品宣传印刷品宣传 Prints观众胸卡观众胸卡 Visitor Badge超过10,000人次的专业观众将佩戴印有贵公司广告的胸卡入场，直接把广告印在观众信息的背面，让您的公司形象出现在展会会场的每一个角落。With over 10,000 trade visitors wearing the visitor badge,the advertisement of your company will be floating at ev21、ery corner of the show onsite.VB-1 胸卡背面广告 Visitor Badge Back Side尺寸(高*宽)Size(H*W):75*100mm单价 Price:RMB10,000数量 Quantity:10,000VB-2 观众胸卡吊带 Visitor Badge Lanyard所有的专业观众将佩戴印有贵公司标识和名称的胸卡吊带入场，吊带的作用不仅体现在展会;当观众离开展会后，再次看到精美的吊带时，它将突显贵公司的形象。With over 10,000 global visitors wearing badge lanyards,your company 22、name and logo will be floating at every corner of the show onsite.After the show,it will be kept as a memory and collection of the show,once again being impressive.单价 Price:RMB25,000数量 Quantity:10,000现场观众登记表现场观众登记表 Visitor Registration Form将贵公司的标识与最新产品广告放于图示位置，吸引更多的目标观众莅临您的展位。Collect full image expo23、sure by putting advertisement on the visitor registration is really a“bomb”exclusively designed for only client.RF-1 现场观众登记表下方正面广告 Visitor Registration From Bottom Front Side尺寸(高*宽)Size(H*W):35*92mm单价 Price:RMB10,000数量 Quantity:10,000(独家 Exclusive)A.印刷品宣传印刷品宣传 PrintsB.网络营销宣传网络营销宣传 E-Marketing 将贵公司标识24、和网址链接到上海世界旅游资源博览会的官方网站和展会快讯、展商快讯，有机会让更多的客户了解您的公司。去年，我们网站浏览量超过20,000人次，而且通过不断地加大市场力度和媒体宣传，此数量还在继续大幅度增长。WTF的中英文网站将帮助贵公司实现365天的持续市场推广。Link your company logo and website to ,the official website and E-newsletter to have worldwide buyers to understand your business.Last year,our website had more than 20,25、000 page visitors.Through our continuous efforts to intensify market and media publicity,this number will realize a vigorous rise.The official website will help your company achieve a sustained marketing 24 hours a day,365 days a year.WB-1 展会快讯(E-newsletter)位于每月一期的展会资讯首页显著位置，利用WTF超过20,000条的数据库准确的将贵公26、司的标识和网站链接发送给目标客户。Your logo and relevant information will be distributed to over 20,000 buyers with the e-newsletter,most of whom are decision makers.单价 Price:RMB3,000/期数量 Quantity:多家 First book first reservedWB-2 群发电邮 Bulk e-mail利用我们WTF优质专业观众和公司买家数据（约30,000条），群发精心制作的电子邮件，使贵公司的产品信息及时发往您的目标客户，增强目标客户群对27、贵公司的关注。By sending out highly specific emails in bulk through our enormous and highly specific database(over 30,000 contacts),facilitate the flow of product information and news for your company to target visitors to increase the awareness.单价 Price:RMB10,000/3,000条名录 RMB10,000/3,000 emailsC.现场广告宣传现场广28、告宣传 Onsite AdOS-1 大厅外墙语录牌广告牌 Central Hall Entrance Billboard 位置 Position:中央大厅外墙 Main Entrance尺寸 Specification(W*H):8*4.3m 价格 Price:RMB72,000/billboard可供数量 Quantity:2OS-2 大厅入口花柱广告牌 Central Hall Entrance Pillar Billboard位置 Position:中央大厅外墙 Main Entrance尺寸 Specification(W*H):6*4m价格 Price:RMB60,000/billb29、oard可供数量 Quantity:2 为了达到参展效果的最大化，除了拥有个性化的展台设计和精美的布置，在展会现场作积极的宣传可以使您摆脱展台固定面积的限制，时刻在众多买家面前宣传您的企业形象，烘托现场气氛，吸引更多的买家前来您的展台洽谈和采购。In addition to an attractive booth design and exhibit layout,onsite advertisement plays an important role in maximizing the impact of your participation in the show.We offer a h30、uge range of possibilities like hanging banners,triangular posts,posters and more to draw visitors attention to your booth.Of course we will be glad to provide you with tailor-made advertisement!OS-3 大厅入口高空花柱广告牌大厅入口高空花柱广告牌 Central Hall Entrance Top Billboard位置 Position:中央大厅外墙 Main Entrance尺寸 Specifi31、cation(W*H):6*4m价格 Price:RMB84,000/billboard可供数量 Quantity:2OS-4 大厅双塔广告牌大厅双塔广告牌 Central Hall Tower Billboard位置 Position:中央大厅双塔 Main Entrance尺寸 Specification(W*H):5.5*4m价格 Price:RMB114,000可供数量 Quantity:2 C.现场广告宣传现场广告宣传 Onsite AdOS-5 喷水池广场彩旗 Fountain Square Color Flags位置 Position:喷水池广场 Fountain Square尺32、寸 Specification(W*H):1*1.2m/flag价格 Price:RMB24,000/set可供数量 Quantity:8 setsC.现场广告宣传现场广告宣传 Onsite AdOS-6 大厅内高空彩旗 Hanging Banners in the Central Hall位置 Position:中央大厅 Central Hall尺寸 Specification(W*H):1*1.2m/flag价格 Price:RMB18,000/set可供数量 Quantity:20 setsOS-7 大厅内东西平台喷绘广告 Billboard along East&West Platfo33、rm位置 Position:中央大厅内东西平台 Central Hall尺寸 Specification(W*H):5*4m价格 Price:RMB12,000/billboard 可供数量 Quantity:20C.现场广告宣传现场广告宣传 Onsite AdOS-8 喷水池沿街彩旗 Color Flags along YanAn Road位置 Position:延安路沿街 Along YanAn Road尺寸 Specification(W*H):1*2m价格 Price:RMB1,200/flag可供数量 Quantity:50OS-9 沿街广告牌 Metal Frame Billboa34、rd位置 Position:南京路、延安路沿街 Along YanAn Road&Nanjing Rd 尺寸 Specification(W*H):6*4m价格 Price:RMB75,000/billboard可供数量 Quantity:6C.现场广告宣传现场广告宣传 Onsite AdOS-10 地贴广告 Foot Prints尺寸 Specification(W*H):0.75m x 0.75m价格 Price:RMB6,500/8 foot printsC.现场广告宣传现场广告宣传 Onsite AdOS-11 指示牌广告 Signage Ad指示牌广告将出现在展会入口，展馆交接处，将35、现场观众直接指引到您的展位。with your companys booth number at designated areas guiding visitors to your booth尺寸 Specification(W*H):1*2.5m价格 Price:RMB3,500/signage广告预订单广告预订单 Order Form 会刊宣传会刊宣传 Show Directory编号No.宣传项目Item尺寸(宽*高)mmSize(W*H)mm位置与形式Position价格Price预定数量Quantity总计TotalSD-1会刊 Show Directory210*286 封面拉页I36、nside Front Page Spread￥35,000SD-2210*143封二 Inside Front Page￥23,000SD-3210*143扉页 Head Page￥18,000SD-4210*143封三 Inside Back Cover￥18,000SD-5210*143封底 Back Cover￥25,000SD-6210*286封底拉页 Back Cover Spread￥31,000SD-7210*143内页整版 Full Page￥10,000SD-8210*286跨页 Double Page￥23,000SD-9180*80书签 Book Mark￥20,00037、编号No.宣传项目Item尺寸(宽*高)mmSize(W*H)mm位置与形式Position价格Price预定数量Quantity总计TotalPS-1旅游护照WTF Passport105*145内页广告Full Page￥8,000VI-1商务邀请函Business Invitation140*210背面广告Back Side￥15,000/10000VI-2门票Entrance Tickets77*155背面广告Back Side￥10,000/15000BG-1资料袋 Bag260*370*100整版广告Full Page￥30,000/10000VB-1观众胸卡 Badge75*1038、0背面广告Back Side￥10,000/10000VB-2观众胸卡吊带 Lanyard展商标识Logo￥25,000/10000RF-1现场观众登记表Registration form35*92下方广告Bottom￥10,000/10000其他印刷品宣传其他印刷品宣传 Other Prints网络营销宣传网络营销宣传 E-Marketing编号No.宣传项目Item价格Price预定数量Quantity总计TotalWB-1展会快讯LOGO链接E-newsletter logo link￥3,000/periodWB-2群发电邮 Bulk E-mail￥10,000/3000 emails39、现场广告宣传现场广告宣传 Onsite Ads编号No.位置及名称Item尺寸（宽*高）mSize(W*H)m可供数量Quantity价格Unit Price预订数量Quantity总计TotalOS-1大厅外墙语录牌广告牌Entrance Billboard84.32块￥72,000OS-2大厅入口花柱广告牌Entrance Pillar Billboard642块￥60,000OS-3大厅入口高空花柱广告牌Top Billboard642块￥84,000OS-4大厅双塔广告牌Tower Billboard5.542块￥114,000OS-5喷水池广场彩旗Fountain Square Co40、lor Flags11.28组￥24,000OS-6大厅内高空彩旗Hanging Banners11.220组￥18,000OS-7大厅内东西平台喷绘广告Billboard along platform5420块￥12,000OS-8喷水池沿街彩旗Color flags along YanAn Road1250面￥1,200OS-9沿街广告牌Metal Frame Billboard646块￥75,000OS-10地贴广告 Foot Prints0.75*0.75￥6,500OS-11指示牌广告 Signage Ad1*2.5￥3,500广告预订单广告预订单 Order Form 备注:n 会41、刊广告宣传素材或设计稿必须于2011年4月10日前交给主办机构；n 现场广告宣传素材或设计稿必须于2011年4月20日前交给主办机构；n 在预定任何广告宣传方式的同时，请一周内一次性付清全款；n 现场广告价格为场馆发布现时价格，若有需要，主办方保留调整权利。我公司预定以上宣传方式，总计支付_元。Remark:n Show Directory material should be submitted by Apr.10,2011n Onsite Ad material should be submitted by Apr.20,2011n Full payment should be paid 42、within 1 week upon the receipt of invoice.n Price of onsite ads is issued by the exhibition center for the current price,the organizer reserved the right to adjust.公司名称(并盖章)Company Name(Chop)填表者姓名 Name _ 职位 Position _ 展台号 Booth No._ 电话 Tel._ 传真 Fax._ 日期 Date _请将此订单传真至主办机构Please fill in the form and 43、fax to:+86(0)21 61956099或+86(0)21 51105007广告预订单广告预订单 Order Form 联系我们联系我们 Contact Us欢迎垂询Contact Us上海万耀企龙展览有限公司 VNU Exhibitions Asia徐洁 女士 Ms.Stephanie Xu电话 Tel:+86(0)21 61956088*703电邮 Email:查国定 先生 Mr.Vincent Zha电话 Tel:+86(0)21 61956088*565电邮 Email:李芸露 女士 Ms.Peggy Li电话 Tel:+86(0)21 61956088*620电邮 Email:上海旅游会展推广中心Shanghai International Conference Management Organization陈奕 女士 Ms.Yi Chen电话 Tel:+86(0)21 51105000*2616电邮 Email:叶舒馨 女士 Ms.Sylvia Ye电话 Tel:+86(0)21 51105000*2603电邮 Email:孙仲睿 先生 Ms.Frank Sun电话 Tel:+86(0)21 51105000*2612电邮 Email:黄慜 小姐 Ms.Alicia Huang电话 Tel:+86(0)21 51105000*2628 电邮 Email: