1、微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Cooperative plans for the whole year of 2017微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew trend of the development of WeiboSuggestions for future cooperation 282,000,000 monthly 2、active users126,000,000daily active usersSteady growth rate by 36%+282,000,000 users are active in WeiboMobile users account for 89%Payment users 48,000,000+The rise of new force of the post-90 in cities smaller than second-tier cityDiscover newsanytime andanywhere!WeiboMale:female17-33 years oldBac3、helor degreeor aboveUsers in cities smallerthan second-tier cityGender balanceYounger in ageHighly educatedThe rise of lower-tier cities Weibo users are highly activewith various kinds of issuing methods and sustained rising interaction ratePictures/daily Weibo blog account for 65%Comparative growth4、 on moving base of daily views of Weibo videos accounts for 82%Comparative growth on moving base of views of Weibo Miaopai accounts for 140%微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew trend of the development of WeiboSuggestions for future c5、ooperation微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8上 滑动态动态版开机版开机报报头头视觉冲击强曝光下拉刷下拉刷新新信息流广信息流广告告活动/视频/购买/下载card 融入原生内容，精准触达直播直播push品牌官品牌官V直播置直播置顶顶card微博彩微博彩蛋蛋声量+曝光MAX微博推荐微博推荐视频视频广广告告原生引入品牌视频微代微代言言明星代言新玩法微博雷达微博雷达LBS定定位位找好友/电视互动/身边优惠微博微博贴贴纸纸融入年轻语言，满足生活场景为 移 动 拼 产 品SocialityProduct6、 competition for mobility微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8为 粉 丝 拼 娱 乐丰富&高效的明星营销产品和营销工具84万万+名人和公众人物名人和公众人物15万万+媒体机构及从媒体机构及从业业人人员员EntertainmentEntertainment competition for fans840,000+celebrities and public figures150,000+media institutions and staffProduct exposure1507、,000+media institutions and staff Advantage taken of hotspotsTransfer fans of celebrities to fans of brandsMake brands be as shining as celebrities微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8为 营 销 拼 场 景节日营销天然热点造就品牌热点事件微博原生热点助力品牌发声体育营销营造赛事场景推动品牌营销发酵HotspotsScene competition for m8、arketingFestival marketingNatural hotspots help to bring up brand hotspotsGame scenes construction promotes brand marketing大事件营销Great event marketingOriginal hotspots in Weibo help brands to voice微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Introduction of the Weibo platformNew t9、rend of the development of WeiboSuggestions for future cooperation Different Weibo marketing for 3 major series of the brandsports/passiontrend/revivalismyouth/vigor 微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 82017 adidas 整体规划Adidas comprehensive plans for 2017 微微信信公公号号 地地产产壹壹线线10、 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：粉合作方向一：粉丝经济丝经济明星势力榜/微代言Cooperation direction No.1:fan economyCelebrity ranking list/Weibo endorsem微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉丝经丝经济济 明星势力榜送T-shirt页领T-shirt页领T-shirt成功页送T-shirt页2.0送T-shirt成功页触发私信触发微博分享给代言人送T-11、shirt助力上榜For WomenFan economy|celebrity ranking list(sending T-shirt to promote spokesmen to get on the list)The page to send a T-shirt-the page to collect a T-shirt-the page of successfully collecting a T-shirt(initiate private messages)-the page to send a T-shirt 2.0-the page of successfully sendi12、ng a T-shirt(initiate Weibo to share)微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉丝经丝经济济 明星势力榜全程伴随曝光塑形象抢占明星资产转化粉丝让品牌成为连接粉丝的力量For Womenbudget：All stars+定制赠送产品 200W/周单个明星无法定制赠送产品 20W起Fan economy|celebrity ranking listSeizing the asset of celebrities (fans transformation)Accompany13、ing exposure of the whole process(image construction)Making the brand(the power to connect fans)微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8粉粉丝经丝经济济 微代言打造明星代言经济体系，满足明星&品牌核心诉求#姐妹，出发#点击跳转品牌话题页面小尾巴卡片背景For Women合作价格：合作价格：按照明星等级不同，合作金额不同 平均6W/周Fan economy|Weibo endorsement(build up e14、ndorsement system of celebrities;satisfy the core demands of celebrities&the brand)强势曝光（用户覆盖精准）Strong exposure(specific users covering)紧密互动（内容垂直触达）Frequent interaction (direct content expression)提升好感（品牌明星强关联）Favorable impression improvement(strong connection between celebrities and the brand)Click t15、o jump to the topic page of the brand#sister,go#微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二：互合作方向二：互动资动资源源品牌商业贴纸Cooperation direction No.2:interaction resources Business stickers of the brand 微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8互互动资动资源源 品牌商业贴纸F16、or Women默认关联品牌话题发布文案关联品牌话题点击文字链进入话题页#姐妹，出发！#姐妹，出发！#贴纸带有创意内容&品牌 logo点击使用Interaction resources|business stickers of the brandStickers with creative content&brand logoAcquiescing in related brand topicsIssuing official documents related with brand topicsClicking the documents to enter the topic page微微信17、信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向三：借合作方向三：借势势体育体育体育活动/体育赛事Cooperation direction No.3:taking advantage of sports Sports activities/sports competitions微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借势势体体育育 跑战盛典康宝莱跑战盛典主子话题结合 引爆亿关注定制专属页面 引导用户参 与打通O2O闭环18、 深化品牌传播借势#跑战盛典#活动正面口碑 背书+康宝莱健康品牌理念=品 牌好感度微博为#康宝莱百城跑#定制专 属活动页面,活动植入品牌产品 激励用户参与引导用户参加品牌线下自有活 动，让用户成为品牌粉丝多次 传播，扩大影响活动效果For RunningTaking advantage of sports|Running Competition CeremonyHerbalife x Running Competition CeremonyCombination of main topics and sub topics attracting billions of attentionDesi19、gnated exclusive page guiding the participation of usersBreakthrough of the closed loop of O2O for deepening the spread of the brandEffects of activities全程曝光量380,000,000:exposure amount of the whole process线上网友累计行走公里1,200,000 km:accumulated walking distance of online users线下活动参与量100,000:participativ20、e amount of offline activities微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借势势体体育育 跑战盛典变 装 跑障 碍 跑高 级 声 光 设 备 跑跑 步 主 题用 户 圈 层兴 趣 圈 层For RunningTaking advantage of sports|Running Competition CeremonyDesignated theme activities combined with elements of the brandCosplay runBarrier 21、runLight runUsers circleHobby circleRun themes微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Adidas 跑跑战战盛典合作建盛典合作建议议adidas 跑团招招 募募H5招募报名 博话题预热 明星大片传播#我是跑者#号召线下招募 百城开跑*客户有需求可定制线下onoff趣味活动直播微博话题运营竞竞参与战队跑团打榜赛赛主题投票onoff跑前训练营 主题对抗赛 赛后狂欢趴*客户有需求可定制收收正能量跑团秀官官城市年度PK个人年度成就onoff二次参与激活 年度颁奖盛典活22、活动动流程流程资资源模源模块块For RunningCooperation suggestions for Adidas Running Competition Ceremony|adidas running groupPC+移移动动 双端话题+活动+转发PC+mobiles:topics on both terminals+activities+forwarding主信息主信息流流 伴随+分享CardMain information stream:accompanying+sharing CardH5招招募募 展示+互动+奖品H5 recruitment:presentation+inter23、action+awards明星明星KOL 加V达人+微博明星跑团Celebrity KOL:VIP masters+celebrity running groups on Weibo视频视频直直播播 视频贴片+点播+转发Live telecast:video advertisement+demanding play+forwarding微博运微博运动动 用户级产品+活动页Weibo activities:products for users+activity pages互互动动活活动动 红包+投票+Interactive activities:red packets+voting+线线下活下活24、动动 落地资源+定制体验+赛事包内容Offline activities:grounded resources+designated experiences+content of competitionsRecruitmentActivity procedureCompetitionEndingResources modules微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借势势体体育育 城市马拉松北京北京马马拉松拉松金金标赛标赛事推事推广广For RunningTaking advantage of spo25、rts|City marathonBeijing marathonPromotion of the competition in places with golden marks另有27站地方马拉松赛事辅助推广 覆盖全国20省27 local marathon competitions for assistance of promotionCovering 20 provinces all over the country微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借势势体体育育 城市马拉松预热预热赛赛中中26、发发酵酵签签到点亮到点亮,赢赢取取红红包大礼包大礼品牌提供品牌提供奖奖品及品及现现金金奖奖励励,伴伴 随活随活动动界面界面进进行曝行曝光光加入助威加入助威团团,报报名名线线上跑上跑降低活降低活动门槛动门槛,参与助威参与助威团团自自 动获动获得得线线上跑上跑资资格格直播直播图图片片带带客客户户品牌体品牌体现现,品品 牌可伴随直播曝牌可伴随直播曝光光话题页话题页内内,直播直播员现场员现场直播直播线线上上马马拉松微博同步开跑拉松微博同步开跑客客户户可伴随微博运可伴随微博运动动界面界面进进行行 品牌伴随曝品牌伴随曝光光公里数与公里数与线线下半程下半程马马拉松相拉松相同同完成完成线线上上马马拉松可拉松可27、获获官方官方认认证证总结总结提提炼炼,二次二次传传播触达播触达PR长图总结长图总结活活动动,品牌伴随品牌伴随长长 图图曝曝光光提提炼炼参与活参与活动动的用的用户户,通通过过品品 牌速牌速递递的方式的方式进进行定向投行定向投放放For RunningTaking advantage of sports|City marathonPreparationDuring the competitionExpansionsign in to light for red packets(the brand offers gift and cash awards,embedding with exposure28、 of activity pages);participate in the cheering group and apply for online running (lower the threshold of activities,participation in the cheering group automatically brings qualifications for online running)live telecast in the topic page by the host:pictures of live telecast embedding with presen29、tation of clients brand,accompanying exposure of the brand with live telecast;synchronization of online marathon and Weibo(amount of kilometers is the same as that of offline half-marathon,online marathon accomplishment has access to official authentication,accompanying exposure of the brand with sp30、orts pages in Weibo)conclusion and extraction,second spread and expression (activity conclusion through PR chart embedding with brand exposure;extraction of users who participate in the activity for targeted delivery through brand express.微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 731、 8 8借借势势体体育育 欧冠For Football超级话题+多种互动玩法独家制作栏目名嘴神评五大联赛辛辣鬼畜视频爆笑解读足球赛事热点赛事、热点运动员短期爆点Supreme league:supreme topics+multiple interaction methods完全赛程定制手机提醒Competition calendar:designated mobile alarms on the whole process of the competitionExperts reviews on football:exclusive program with experts reviews 32、on 5 major leaguesTaking advantage of sports|UEFA Champions LeagueEntertainment in the football field:direct kichiku videos for funny interpretation of football gamesHotspots:hot events,hot athletes and short-term hotspots微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8借借势势体体育育 Hise33、nse欧洲杯 案例For Football主话题汇聚高关注度 主子话题联合品牌曝光定制栏目：皇家欧洲杯球员实力榜Taking advantage of sports|case of Hisense x European CupMain topic attracts high attention Combination of main topic and sub topic for brand exposure主话题阅读量达36.2亿亿，增长98%话题讨论达184.2万万！Amount of reading reaches 3,620,000,000,increased by 98%Amount34、 of discussion on topics reaches 1,842,000!Designated program:Royal European Cup播放量：2838.5万万Amount of play:28,385,000Ranking list of football athletes参与欧洲给球员送球的用户达77.2万万人人Amount of users who participate in sending footballs to athletes in Europe reaches 772,000微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 835、 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：台网合作方向一：台网联动联动借势综艺热度品牌强曝光+理念传达Cooperation direction No.1:cooperation between TV stations and websites Taking advantage of heat of variety showsStrong exposure of the brand+concepts expression微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8节节目前目前（预热期）节36、节目当天目当天（引爆期）节节目后目后（长尾期）紧紧随用随用户户微博使用路径，集合微博黄金微博使用路径，集合微博黄金资资源全力凸源全力凸显显代言明星等元素代言明星等元素贴贴身身进进行品牌行品牌营销营销预热带动收视率微博互动吐槽参与 增加品牌内容的影响力扩展/放大内容形成延续的用户UGC看电视时打开微博时平台推广 开机报头 Tips展示浏览博文时关注热门时热门话题推荐 热门搜索adidas neo 合作建议Cooperation suggestions for adidas neoFollowing the path of users Weibo,performing accompanying b37、rand marketing combined with golden resources in Weibo,endorsement celebrities and other elements电视提醒 宣传预告 节目口播While watching TV:TVreminder/notice for propaganda/oral show in the programWhile opening Weibo:platformpromotion/headlines in the starting page/Tips presentation媒体内容 明星声音 好友口碑While looking 38、throughblogs:media content/celebrities voice/friends recommendationWhile focusing on hotspots:recommendat ion on hot topics/popula r search itemsBefore the program(preparation period):preparation for audience ratingIn the program(initiation period):Weibo interaction,participation through comments,in39、crease in influence of the brand contentAfter the program(Long Tail period):expand/enlarge the content,form persistent user UGC微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8台网台网联联动动 统一小茗同学-我去上学了案例微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二：大事件合作方向二：大事件营销40、营销带着微博去旅行 品牌定制主题Cooperation direction No.2:Great event marketing Go travelling with WeiboDesignated theme for the brand微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8大事大事件件带着微博去旅行Great event|go travelling with WeiboDesignated theme with free marketing定制主定制主题题自由自由营销营销按品牌需求自定义营销主题Fre41、ely decisions on marketing themes according to the requirement of the brandSpecific covering of theme population精准主精准主题题人群覆盖人群覆盖按照兴趣/品牌偏好聚焦同质人群Focus on groups of the same quality according to hobbies/brand preferenceCooperative promotion of important resources重磅重磅资资源源联联合推广合推广带着微博去旅行重磅资源Important res42、ources of“go travelling with Weibo”微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8AB和和郑恺郑恺在跑男中去在跑男中去过过的地点的地点/城市城市Adidas Neo带带旅合作建旅合作建议议#爱玩趁现在#Cooperation suggestions for Adidas Neo“go travelling with Weibo”|#now is good#The places/cities that AB and Zheng Kai have been to in Runnin43、g Man城市打卡City clocking in录制短视频/直播Short videos recording/live telecast发布长微博Long blogs issuing微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向一：合作方向一：The One代言人生日季Cooperation direction No.1:The One The season of spokesmans birthday微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 44、7 7 7 7 7 7 8 8推广周期推广周期：2016.4.184.24推广目推广目标标：The One鹿晗生日季案例The One|case of the season of Lu Han birthdayKFC#the season of Lu Han birthday#KFC#鹿晗生日季鹿晗生日季#Promotion period:2016.4.184.24借助#鹿晗生日季#的特殊节点曝光鹿晗成为KFC最新代言人事件与鹿饭一起，为KFC的明星代言人鹿晗一起庆生利用鹿晗在粉丝中的影响力，拉动KFC APP下载量Promotion target:Took advantage of the 45、special time node#the season of Lu Han birthday#to expose the event that Lu Han has become the latest spokesmanCelebrated the birthday of the celebrity spokesman of KFC,Lu Han,with his fans Used the influence of Lu Han in his fans to promote the downloading amount of KFC APP推广策略推广策略：微博多种特殊资源聚焦KFC品牌曝46、光，借势#鹿晗生日季#热门话题以及鹿晗本人 明星效应，引爆舆论热潮Promotion strategy:Multiple special resources in Weibo focus on the exposure of KFC brand,initiate upsurge of public opinions through the hot topic#the season of Lu Han birthday#and the celebrity effect of Lu Han himself微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 347、 3 7 7 7 7 7 7 8 8The One1话题话题声量声量#鹿晗生日季#KFC冠名期间话题阅读增加 5.96亿亿粉粉丝丝增增长长活动期间肯德基 官微粉丝净增长数约为平时的8.2倍倍23卡券卡券发发放放卡券领取27.7万万；点击兑换数27万万；兑换转化率高达97%2鹿晗生日季案例The One|case of the season of Lu Han birthdayCase effect项项目效果目效果Topic volume:during#the season of Lu Han birthday#titled by KFC,the amount of topic reading 48、increased by 596,000,000Increase in fans:during the activity,the net increasing amount of fans of KFC official Weibo was 8.2 times asmuch as that of normal timesCoupons issuing:the amount of coupon reception reached 277,000;the amount of click for exchange reached 270,000;the conversion ratio of exc49、hange reached 97%品牌品牌舆论舆论Branddiscussion代言人代言人热热点与品牌点与品牌强强关关联联 明星粉明星粉转转化品牌化品牌粉粉明星好感明星好感带动带动品牌好品牌好感感Strong connection between the spokesman and the brandTransformation from fans of the celebrity to fans of the brandCoupling effect of favorable impression between the celebrity and the brand微微信信公公号号 地地50、产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8前前期期共同造势，购买资源有效利用 活动落地页最大程度体现后后期期PR传播官方数据包装传播组合Adidas Originals The One合作建合作建议议吴亦凡生日季Cooperation suggestions for Adidas Originals The One|the season of Kris Wus birthdayTHE ONE birthday seasonEarly stage:cooperate to create the trend,effectively 51、utilize purchased resources,represent the grounded page of the activity to the utmost中中期期创意互动方式&奖品植入与用户建立联系明星粉丝精准覆盖Middle stage:creative interactionmethods&awards embedding,build up specific covering between the celebrity and fanswith usersLater stage:PR spread,packing,spread and combination of offi52、cial data微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8合作方向二合作方向二：Big Day新品发布Cooperation direction No.2:Big Day New arrivals 微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Adidas Originals Big Day合作建合作建议议新品发布打开打开 微博微博浏览浏览 博文博文参与参与 互互动动查查看看 热热点点Adidas Originals 新品53、曝光开机报头品牌/代言人 发声顶部公告 下拉刷新 信息流广告新品发布会 品牌H5上线直播 互动新品曝光 热点大事件热话 热搜环绕环绕覆盖全用覆盖全用户户、阅读阅读路径全跟踪路径全跟踪Cooperation direction No.2:Big DayNew arrivalsFull covering for users,full tracking of reading pathAdidas Originals Exposure of new arrivals Open the Weibo Headlines on the starting pageBrand/spokesmanVoiceBlo54、gs reading Top noticePull down for refreshmentInformation stream advertisingRelease press of new arrivals Arrival of brand H5 Participation in interaction Live telecastInteractionExposure of new arrivals Hot great event Hotspots checkingHot topicsHot search items微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 755、 8 8 0 0 3 3 7 7 7 7 7 7 8 8资资源源净净价价备备注注企企业业送花送花200W/周所有明星、可定制赠送礼物20W/人一位明星20W起做，不可定制赠送礼物微代言微代言60W/周非标产品具体根据每个明星不同价格不同商商业贴纸业贴纸套装套装60W/周跑跑战战盛典盛典项目资源包单独核价品牌可以单独选择资源包内不同级别合 作资源城市城市马马拉松拉松欧冠欧冠台网台网联动联动带带着微博去旅行着微博去旅行吴亦凡生日季吴亦凡生日季Big Day根据具体购买资源核价非非标资标资源源报报价价微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 56、7 7 7 7 7 7 8 8框架量框架量级级(万万)媒介媒介资资源折源折扣扣粉粉丝头丝头条政条政策策60057%粉丝头条按在净价基础上按8折进行打包80055%粉丝头条按在净价基础上按7折进行打包100053%粉丝头条按在净价基础上按6折进行打包常常规规广告年框广告年框阶阶梯政梯政策策备备注注：1、在相应框架量级的基础上，粉丝头条可以保证明星博文对于粉丝最大化的展示粉丝头条投放24小时内 粉丝登录有一次置顶展示博文机会。2、媒介资源折扣不适用于粉丝头条，微博正常折扣为六折微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 757、 8 8资资源源刊例刊例单单价价折扣折扣数量数量总总刊例刊例（单单位：万）位：万）总净总净价价（单单位：万）位：万）备备注注开机开机160万6折1160万96万动态+内链粉粉丝头丝头条条30万-130万30万具体明星以实际价 格为准热门话题热门话题65万6折165万39万热门热门微博品速微博品速-视频视频50元/CPM6折150007545万总计总计330210万万资资源源包包打包价：打包价：200W微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8截截屏屏动态动态开机开机+内内链链粉粉丝头丝头条条热门话题热门话题热门热门微博品速微博品速-视频视频微微信信公公号号 地地产产壹壹线线 Q Q Q Q 1 1 9 9 7 7 8 8 0 0 3 3 7 7 7 7 7 7 8 8Looking forward to cooperation Adidas x Weibo