1、IDEAL,理想生活,在浮躁喧嚣的城市里，快节奏的奔忙让心绪浮躁繁重，栖心之地便随之愈显难得可贵。,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,活动执行方案,LIFEING,城市理想生活节全新产品发布,而最具有诗意与繁华绿树为邻的自然栖居，还有悠然之间娓娓道来的意境。,活动执行方案,WHAT IDEALIST,什么是理想家？,XX理想家，是以人文关怀为中心的住宅景观理念，通过对业主日常生活中的实用性2、及人性化需求进行探究，梳理6大功能模块、近百项贴心关怀的细节设计，打造一个与时俱进、更居人文气息的社区景观！,让生活更加【如你所愿】,Make life more like you want it to be,C,A,Comfort,可感知舒适,Aintelligence,可体验智能,LIFEING,XX 理想家,抓住每一个可以切实改善业主生活的细节，发现它、关注它、改善它。,以新灵感和细节的加入，缔造最贴心人性的理想人居。,CARE,WHAT IDEALIST,为改变人居生活而来,IDEAL LIFE,XX 理想家,Make life more like you want it to be,3、For the change of human life,理想生活,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,For the change of human life,Make life more like you want it to be,IDEAL LIFE,活动执行方案,01,活动概述,ACTIVITYOVERVIEW,理想生活,The most poetic and bustling g4、reen trees near the natural dwelling,as well as leisurely between the artistic conception.,活动背景,ACTIVITY OVERVIEW,XX理想家是以人文关怀为主的产品理念，品牌在城市名较长时间未发声，,借此XX城即将开盘之际，重新在市场发声，如何定义理想家含义，以及人居生态理念，造势城市名，引发传播热潮，是本案亟待解决的问题！,IDEAL LIFE,理想生活,活动目的,ACTIVITY PURPOSE,品牌造势沉浸体验产品落地营销辅助,IDEAL LIFE,理想生活,Brand promotion i5、mmersion experience product landing/marketing assistance,城市理想生活产品,活动策略,ACTIVITY CREATIVITY,令全城都能感受到XX理想家为人居生活带来的巨大改变,IDEAL LIFE,理想生活,而理想与生活的期许幻化成最美的声音 说给你听,听，从耳德，即耳有所得，即心有所闻。,IDEAL LIFE,理想生活,listen From Eard,That is to say,what you hear,The heart knows what it knows.,And ideals and expectations of l6、ifeInto the most beautiful voice said to you,活动主题,ACTIVITY PURPOSE,IDEAL LIFE,理想生活,To I put the ideal to you as the theme,to show the industry and target audience XX on the ideal field life understanding,本次品牌发布会以“我把理想说给你听”为主题，通过发布会，向业界和目标受众展示XX关于理想现场生活的理解,娓娓道来“改善大师”如何以产品致敬当代东方人居，更是一次对理想，对生活、城市文化的深度解7、读。,IDEAL LIFE,理想生活,To I put the ideal to you as the theme,to show the industry and target audience XX on the ideal field life understanding,活动时间:2023年9月23日,活动地点:城市国际交流中心,参与人员:领导/嘉宾/客户/媒体,核心内容:理想家体系+产品发布,活动信息,ACTIVITY CREATIVITY,听/说间,为理想加冕 致敬城市中坚,氛围包装舞美效果流程内容,IDEAL LIFE,理想生活,听,LISTEN,直击内心的声音，国际顶级4D环绕8、音响，HD高清音质。天籁之音藏于句句之中，理想生活藏于丝丝细节中。五官相同，闭一则另开一，此时此刻，用耳开启一段理想之旅.,Straight to the heart of sound,international top 4D surround sound,HD sound quality.The sound of nature is hidden in every sentence,IDEAL LIFE,理想生活,IDEAL LIFE,理想生活,说,SAID,趣味横生的演讲方式，细腻温婉的悠悠歌声，大气磅礴的理想颂歌以“言”为载，“音”为形，用“说”直击内心,Straight to the 9、heart of sound,international top 4D surround sound,HD sound quality.The sound of nature is hidden in every sentence,IDEAL LIFE,理想生活,定制CD黑胶唱片邀请函，CD黑胶唱片内存储项目宣传片及理想家宣传片，CD黑胶唱片包装展示XX项目名称logo、照片、基本信息等。,活动邀请,ACTIVITY CREATIVITY,活动执行方案,02,氛围包装,CTIVE CONTENT,理想生活,The most poetic and bustling green trees nea10、r the natural dwelling,as well as leisurely between the artistic conception.,将生活与自然力量巧妙融合，打造了一个接近“自然磁场”的森系空间。藉由这城中森林，带给来宾沉浸式互动体验。,山河人间谧境归来自然色彩,CTIVECONTENT,设计理念Design concept,外场氛围主题组景Field atmosphere theme group scene,主题门头设计Theme door head design,主题门头设计Theme door head design,签到处设计Sign everywhere des11、ign,项目/品牌展示区设计brand display area design,项目/品牌展示区地面设计brand display area design,理想生活场景互动设计brand display area design,理想生活场景互动设计brand display area design,休息区设计brand display area design,休息区（花艺）氛围设计brand display area design,休息区（花艺）氛围设计brand display area design,舞美设计brand display area design,设计图均源自网络，仅供参考，若12、侵权联系删图,舞美（氛围）细节设计brand display area design,设计图均源自网络，仅供参考，若侵权联系删图,舞美（氛围）细节设计brand display area design,设计图均源自网络，仅供参考，若侵权联系删图,舞美（氛围）细节设计brand display area design,设计图均源自网络，仅供参考，若侵权联系删图,活动执行方案,03,活动流程,CTIVE CONTENT,理想生活,The most poetic and bustling green trees near the natural dwelling,as well as leisure13、ly between the artistic conception.,黑胶唱片签到,Vinyl record sign in,宣传片暖场播放,promo video played to warm up the scene,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,活动流程简述Brief description of activity flow,The most poetic and bustli14、ng green trees near the natural dwelling,as well as leisurely between the artistic conception.,极致声光电星空氛围营造抽象现代舞艺术，演绎向往的理想星空。,开场节目 理想星空/现代舞,opening act is modern dance,为现场来宾介绍活动内容、基本流程及到场领导、嘉宾。,主持人开场,Host opening,专业专职主持人（原宁夏电视台聚焦宁夏栏目主持）中国好声音宁夏赛区主持人；城市名好声音主持人；建党95周年区内汇演指定主持人；,孙宁,推荐理由：该主持人形象气质佳，多次担任省市级15、大型赛事活动主持人，商演控场能力较强。同时作为省级栏目主持人，孙宁具有良好的公众形象与粉丝基础，这与本次活动的整体形象和主基调较为匹配，得此推荐,主持人推荐,Host recommendation,sunning,专业主持人(CCTV赢在品牌宁夏采编中心特约主持人)恒大名都拉斯维加斯嘉年华主持人;三星S6新机上市发布会;英雄联盟全国挑战赛宁夏赛区主持人;马文静目前是多家国内外著名车企、地产长期特约主持人,马文静,推荐理由：该主持人形象气质佳，多年的商演经验使得马文静拥有了极富激情和亲和力的主持台风，甜美可人的良好形象给现场来宾一种邻家小妹的亲切感，鉴于本次活动整体形象需要，马文静身上的自有的亲16、切感与生活感非常符合活动需求，得此推荐！,主持人推荐,Host recommendation,sunning,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,播放生活理想家宣传VCR,采用TED演讲形式，以故事的演讲方式释放品牌、项目、理想家体系等诸多信息。,现场主持人邀请相关领导上台，在大屏幕按下理想家logo定制按钮，随即屏幕显示定制画面！,将理想生活家所代表的对理想进阶生活的追求娓娓道来。,The17、 most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,详细介绍项目区域、价值、产品等多项信息。,一首献给城市生活中坚的现代诗，由项目各条线相关负责人（4人）深情朗诵，声情并茂，结合视觉演绎，展现了项目阅读和理解城市文化，赋能人居生活的美好初心。真实而感性的表达方式，让产品精神和标签得到了进一步的强化。,相关领导合影留念，活动淡出！,活动执行方案,04,活动细节,CTIVE CONTENT,理想生活,The most18、 poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,伴手礼推荐,Recommended with hand ceremony,phonograph,定制主题耳机,伴手礼推荐,Recommended with hand ceremony,Perform security/安保预案,聘请专业安保团队，负责整个会场安全事宜；划分点位排布，明晰个人工作职能；外场区域安排2名流动安保人员，入口处安排2名定点安保人员；内场区域安2名安19、保人员身着西装，在固定区域活动，随时保证内场秩序和人员安全。,Hire a professional security team to be responsible for the safety of the whole venue;Divide the position arrangement,clarify individual work function;Arrange 2 mobile security personnel in the outer field area and 2 designated security personnel at the entrance;Two se20、curity personnel in suits move in fixed areas to ensure the order and safety of personnel in the infield at any time.,Perform security/摄影摄像跟拍,1、多机位摄影摄像，多角度拍摄；2、现场小视频快剪、提升宣传时效性；3、精修高清大图，辅助二次传播；4、增加美图共享后台程序，延续热度。,1.Multi-camera photography,multi-angle shooting;2.Quick clip of small video on site to im21、prove the timeliness of publicity;3,fine repair of high definition,auxiliary secondary transmission;4,increase Meitu sharing background program,continue the heat.,Perform security-天气预案,1、保障活动的顺利进行，结合活动中的实际情况，我司特制定天气应急预案；2、提前5天对天气预报进行跟踪，并以工作联系函的形式通报贵司；3、如预知活动当天有暴恶劣天气，立即通报协商是否更改活动时间，保证活动效果；4、如在活动当天遇大风22、大雨等恶劣天气，将根提示客户、业主备雨伞、雨披等。,1.Ensure the smooth progress of the activity.According to the actual situation of the activity,our company makes special weather emergency plan;2.Track the weather forecast 5 days in advance and inform your company in the form of work contact letter;3.If severe weather is 23、predicted on the day of the activity,immediately notify and negotiate whether to change the activity time to ensure the effect of the activity;4.In case of strong wind,heavy rain and other bad weather on the day of the activity,please remind customers and owners to prepare umbrellas,ponchos,etc.,Act24、ivity details/流程执行管理,1、活动前各项检查工作；2、落实相关制作物到位情况；3、落实相关岗位人员落实情况；4、落实流程完整性/彩排,1.Check before the activity;2.Implementation of relevant products in place;3.Implementation of personnel in relevant positions;4.Implement process integrity/rehearsal,THANKS.,The most poetic and bustling green trees near the natural dwelling,as well as leisurely between the artistic conception.,LIFEING,