1、CHANGZHOU MINGLI SALES CENTERConcept design,常州名力售楼处概念方案,Located on the southern bank of the Yangtze River,Changzhou is located in the highly developed Yangtze Delta region of China extending from Shanghai going northwest.The city began to develop a cotton textile industry in the 1920s,and cotton mil2、ls were established in the late 1930.The city has remained a textile It also developed as a centre of the engineering industry.Up until now,Changzhou has remained one of the most developed cities in Jiangsu,ranked third after Suzhou and Wuxi,being also one of the top business cities in China.,常州位于长江3、南岸，地处中国高度发达的长江三角洲地区，从上海向西北延伸。20 世纪 20 年代，该市开始发展棉纺织业，1930 年底成立棉纺织厂。这个城市一直是一个以纺织品闻名的城市，同时它也发展成为工业中心。到目前为止，常州仍然是江苏最发达的城市之一，在苏州和无锡之后排名第三，也是中国最大的商业 城市之一。,CHANGZHOU 常州,Sunset view over Changzhou city 在常州市的日落美景,Textile industry Represented by Liu Guo Jun 纺织业 代表人物：刘国钧,Changzhou Mingli Sales Center|Concept d4、esign 常州名力售楼处 概念方案,3,INTRODUCTIONIn 20s and 30s twentieth Century,the capitalist world aggravated the export of capital and commodity to China,and Chinas national industry was heavily attacked,especially the cotton textile industry.Facing the attack of European powers,especially the Japanese enterpr5、ises in the Orient,Chinas national industry suffered a great survival crisis and struggled on the verge of bankruptcy.,However,there was an enterprise from nineteen years(1930)to twenty-six years(1937)of the Republic of China(1937),with a great success and a eight fold increase in the size of the en6、terprise.Ma Yinchu,a famous economist,once said,this is a rare miracle in the countrys textile industry.This company is Changzhou Dacheng Textile printing and dyeing company,and its founder is Mr.Liu Guojun.,20 世纪二三十年代，资本主义世界加剧了对中国的资本输出和商品输出，中国的民族工业 受到沉重的打击，其中尤以棉纺织工业为重。面对欧洲列强，尤其是东洋日本企业的夹击，中国的民族工业遭遇极7、大的生存危机，挣扎在破产倒闭的边缘。但是，有一家企业从民国十九年（1930）到民国二十六年（1937）的数年中，逆势而上，取得了巨大的成功，企业规模增加了八倍。著名经济学家马寅初曾经赞叹道：在全国纺织业 日趋萧条的情况下，这是罕见的奇迹！这家企业就是常州大成纺织印染公司，它的创办者为刘国钧先生。,The Grand Canal京杭大运河,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,4,Textile history纺织业历史,Modern metropolis现代大都市,HISTORICAL,CHANGES,NOW WE 8、MEET HERE WITH BEST WISHES FOR OUR LIFE,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,5,HISTORY 历史Audience hall 观众厅|Traditional 中式风格,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,6,TRANSITION 过度Textile factory 纺织厂|Industrial 工程风格,BUSINESS 商业Sales office 售楼处|Contemporary 现代风格,9、DESIGN STRATEGY 设计策略,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,7,剧院,观众大厅,纺织厂,屏幕和舞,洽谈和水吧,展示区,历史和影音区,建筑功能时间线,观众大厅,纺织厂,售楼处,观众大厅,纺织厂,剧院,DESIGN DEVELOPMENT 历史的层次,C,I,R,C,U,L,A,T,I,O,N,E,L,E,M,E,N,T,S,功能,走线,CINEMA放映室,OFFICE办公室,OFFICE办公室,VR,PROCESS DISPLAY工法展示,KIDS PLAY AREA儿童乐园,BAR水吧,MODEL10、 AREA沙盘区,LOBBY大堂,CHATTING AREA洽谈区,STAGE 舞台,MATERIAL DISPLAY材料展示,RECEPTION,前厅接待,MODEL AREA,沙盘区,SHOW ROOM,样板房,PROCESS DISPLA,工法展示,REAR SERVICES,后勤区,CHATTING ARE,洽谈区,CINEMA放映室,TOILET,BAR,VR,CONTRACT,OFFICE,CHSHIER,M,ATERIAL DISPLA材料展示,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,8,MATERIAL11、 SYMBIOSIS 材料共生,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,9,A language that mixes inside and outside,inviting the relaxing landscape into the indoor space.,Traditional materials are reinterpreted in a contemporary language and creating a timeless conversation.,Future meets the past,i12、nteracting and learning from it.History is found in every wall.,Space is continuous,leading us to wonder about inmaterial dreams and material future.,PAST&FUTURE 过去和未来,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,10,LAYOUT 平面布局OPTION A,Changzhou Mingli Sales Center|Concept design 常州名力售楼13、处 概念方案,11,流线 A流线 B,MODEL AREA沙盘区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,12,BAR水吧,STAIRCASE楼梯,CHATTING AREA洽谈区,STAGE舞台,OFFICE办公区,WC,CINEMA放映室,LOBBY大堂,VR,PROCESS DISPLAY工法展示,MATERIAL DISPLAY材料展示,KIDS ROOM儿童房,FUNCTION&STREAMLINE 功能流线OPTION A,LAYOUT 平面布局OPTION B,Changzhou Mingli Sales14、 Center|Concept design 常州名力售楼处 概念方案,13,流线 A流线 B,MODEL AREA沙盘区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,14,BAR水吧,KIDS PLAY AREA儿童乐园,CHATTING AREA洽谈区,STAGE舞台,OFFICE办公区,WC,CINEMA放映室,REST AREA休息区,VR,PROCESS DISPLAY工法展示,MATERIAL DISPLAY材料展示,LOBBY大堂,FUNCTION&STREAMLINE 功能流线OPTION B,SECTIO15、NS 剖面,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,15,A WALK THROUGH THE PAST 历史回顾,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,16,Vintage and original pieces from the former textile factory are exhibited throughout the space.,A WALK THROUGH THE PAST 历史回顾,Neutral tones calm16、 down the customers,inviting into apleasant and warm environment.,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,17,Recovered black and white pictures of the former days are displayed to inspire past moments.,Reception is made of natural materials while the background implies an industria17、l era.,RECEPTION DESK 前台,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,18,MACHINE EXHIBITION 纺织机器展示,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,19,FACTORY HISTORY 纺织厂历史展示区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,20,FACTORY HISTORY 纺织厂历史展示区,Changzhou Mingli18、 Sales Center|Concept design 常州名力售楼处 概念方案,21,A BRIGHT FUTURE 美好未来,EXHIBITION AREA 展示区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,22,A BRIGHT FUTURE 美好未来,Immersive 3D cinema projection that captivates the customers before a panoramic view.,Changzhou Mingli Sales Center|Concept design 常19、州名力售楼处 概念方案,23,VR and interactive area for a deeper approach to the project and its history.,City map model is sunken under a glass projection floor,creating a feeling of power and overall view.,Material and process exhibitions are set up as artistic installations,inspiring and contemporary.,CINEMA 20、放映室,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,24,MODEL AREA 沙盘区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,25,VR ROOM VR 活动区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,26,MATERIAL DISPLAY 材料展示区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,2721、,A SHOW TO ENJOY 娱乐表演,CHATTING AREA 洽谈区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,28,A SHOW TO ENJOY 表演享受,An ode to the past,we maintain the stage as one of the main features and visual attraction.,The stands face both the main stage and the outdoor landscape,providing great views.,S22、oft decoration is combining a contemporary interpretation of traditional Chinese style fused with industrial elements and materials.,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,29,CHATTING AREA RENDER 洽谈区效果图,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,30,THE STAGE 舞台,Chan23、gzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,31,THE STANDS 看台,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,32,BAR 水吧,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,33,CHATTING AREA 洽谈区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,34,STAIRS 楼梯,Changzhou M24、ingli Sales Center|Concept design 常州名力售楼处 概念方案,35,OTHER AREAS 另外角度,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,36,KIDS AREA 儿童区,OFFICES 办公室,TERRACE 露台,A PLACE TO WORK 工作环境,Traditional elements such as rattan meshes and velvet uphostelry evoke an era of elegance and handcrafts.,Changzho25、u Mingli Sales Center|Concept design 常州名力售楼处 概念方案,37,Industrial and contemporary changes are mixed in the space with modern finishes and minimal lines.,Simplicity with a touch of fine design is found in the working and service areas.,Publich bathrooms are not left behind,showing a glimpse of fun and26、 dynamic style with vibrant colors and shapes.,OFFICES 办公区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,38,KIDS AREA 儿童区,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,39,TERRACE 露台,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,40,CASHIER 出纳,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,41,VIP ROOMS 贵宾间,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,42,TOILETS 卫生间,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,43,THANK YOU,Changzhou Mingli Sales Center|Concept design 常州名力售楼处 概念方案,44,