1、华润东莞 17#地块景观概念方案设计LANDSCAPE CONCEPT DESIGN 2022.03CONTENTS前 期 分 析PART 东莞国际商务区简称东莞 CBD，位于东莞大道、环城西路、三元路、宏图路所围合形成的黄金区域，此区域定位为“东莞门户、城市客厅、创新枢纽、区域引擎”，未来将打造为“世界智造门户、湾区魅力都心”。Dongguan International Business District,referred to as Dongguan CBD for short,is located in the golden area surrounded by Dongguan Av2、enue,Huancheng West Road,Sanyuan road and Hongtu road.This area is positioned as Dongguan portal,urban living room,innovation hub and regional engine.In the future,it will be built into World Smart portal and bay area charming city.Location analysis区位分析广东东莞SITE5KM2.5KM同沙生态公园Tongsha ecological park东莞3、黄旗山城市公园环城南路环莞快速路环城东路环城西路京港澳高速Dongguan huangqishan City Park西平水库Xiping reservoirCity Park水濂湖公园Shuilian Lake Park龙湾湿地乐跑公园东莞市政府Longwan wetland Le Pao ParkDongguan Municipal Government东莞人民公园Dongguan Peoples Park项目位于东莞核心 CBD,紧邻中央公园与商业地标万象城，交通便利，配套优越未来是东莞优质绝版地块。The project is located in the core CBD of Do4、ngguan,close to the Central Park and the commercial landmark of Mixc city,with convenient transportation and superior supporting facilities.It will be a high-quality out-of-printing land in Dongguan in the future.Surrounding resources周边资源地铁二号线东莞大道2KM1KM新和幼儿园东莞运河SITE17#周边有南城第六小学、第七小学等，教育资源雄厚。5KM 范围内有5、康华医院和人民医院，医疗条件完善。2.5KM 范围内有万象城等大型商业广场，种类齐全。附近有黄旗山城市公园、西平休闲花园等、绿化环绕。地块位于地铁二号线站点出入口，交通便捷。教育/自然/医疗/交通/商业/there are Nancheng No.6 primary school and No.7 primary school around,with abundant educational resources.There are Kanghua hospital and peoples hospital within 5km,with perfect medical conditions.W6、ithin 2.5km,there are Vientiane city and other large commercial squares with complete types.Nearby are huangqishan City Park,Xiping leisure garden,etc.,surrounded by greening.The plot is located at the entrance and exit of Metro Line 2 station,with convenient transportation.EDUCATIONMEDICAL CAREBUSI7、NESSNATURALTRAFFIC东莞市东城客运站时代城广场中央广场万象城金丰商业街中心广场汇一购物中心世贸中心中信森林湖桂花园西平休闲花园CBD 公园社区公园南城汽车客运总站东莞市南城阳光第六小学东莞中学南城学校东莞市商业学校东莞百佳妇产医院现状沟渠环莞快速路环城西路三元路长泰路莞太路16#SITE17#中央公园万象城16#22443311万象城万象城万象城中央公园中央公园SITESITESITESITE16#-基地地势平坦，无较大高差。-西侧有宽约 15 米的现状沟渠流过。-周边已有部分小区在建，交通便捷。Location resources区位资源现代主义建筑Number of tow8、ers:4Form of Commercial Street:stacking and overlapping urban mountain forestPublic construction degree:The integration of international contemporary aesthetics with local traditional context makes the unique gene IP of the city deeply rooted in the hearts of the people,Guan guancao weaving manufact9、uring link is translated into architectural language.Instead of passively imposing the facade of public buildings on the function of houses,it is a more confident expression of high-gradelife,Cover photo representing the highest standard of urban living.Clean and pure horizontal relationship becomes10、 the first level.SHOW THE TEMPERAMENT OF URBAN RESIDENTIAL COVERCONTEXT SYMBOL MEMORYPUBLIC BUILDING FACADEMODERNIST ARCHITECTURAL PODIUM展现城市人居封面气质-文脉符号记忆-公建化立面-国际当代美学融合在地传统文脉，让城市独特基因 IP 深入人心，“莞”莞草 编织，制造业连接，转译为建筑语言。不是被动的把公建的立面强加给住宅的功能，而是高品级生活更自信的表达，干净纯粹的水平关系成为第一层次，代表城市人居最高水准的封面照。群塔楼栋数：4 栋：群塔楼栋数堆砌交叠“11、城市山林”：商业街形态：公建化程度Architectural analysis建筑风格Customer group analysis客群分析高端住宅客群定位The main source of customers is pengrui Tianhe Minying International Trade Center,the main competitive product in Dongguan.The customer base of these two projects is divided into purchasing customers and prospective custom12、ersThe main sources of customers are Dongguans main competitive products pengrui Tianyue and Minying international trade center.The customer groups of the two projects are divided into purchased customers and intended customers.CLIENT PROPERTYPURPOSE OF REAL ESTATESUPPORTING CONCERNSPOSITIONING OF H13、IGH-END RESIDENTIAL CUSTOMERS客户属性-置业目的-置业目的-社会学特征年龄 35-45岁为主家庭结构主要为四口之家及三代同堂；职业以中大型企业高管及私企老板为主，年收入在 200-250 万居多。客户主要来源为东莞主要竞品鹏瑞天玥、民盈国贸中心两个项目的客群，分为已购买客群和意向购买客群。目标客群有一定财富积累，且家庭结构以三代同堂及四口之家为主，对空间尺度需求较高，希望改善居住环境及增加居住面积，户型需求以 190-220 的四房两厅三卫为主。客户对园林景观、泳池的配置需求度较高，同时公区设施要求有老年康体、运动健身等基础设施。CUSTOMER SOURCE客群来14、源-The target customers have a certain wealth accumulation,and the family structure is dominated by three generations living together and a family of four.The demand for space scale is increased,and then home buyers hope to improve the living environment and increase the living area.The demand for ho15、use type is mainly four bedrooms,two halls and three bathrooms with an area of 190-220 m2.Customers have a high demand for the configuration of garden landscape and swimming pool.At the same time,the public area facilities are required to have infrastructure such as elderly fitness,sports and fitnes16、s.Planning analysis规划分析产品价值phenomenal Vientiane City complex life engine,adjacent to CBD Central Business District in the East.With super large central green space,it is the dynamic green heart of the city and creates a leading future community.There will be an initial and terminal bus station in th17、e southwest of the plot,except for the bus station,There are also many subway entrances closely connected with the plot,with extremely convenient transportation.PRODUCT VALUE与现象级万象城综合体仅一步之遥，又东邻 CBD 中央商务区。拥有 23 万超大型中央绿地，是城市的活力绿心，打造领先型未来社区。地块西南侧将设公交车首末站，除了公交车站，还有多处地铁口与地块紧密相连，交通极为便捷。顶级商业配套-超大社区公园-内置化公共18、城市交通-PERFECT COMMERCIAL SUPPORTING FACILITIESSUPER LARGE COMMUNITY PARKBUILT IN PUBLIC URBAN TRANSPORTATION西平西站（已建）经 三 路项目位于东莞核心 CBD，紧邻中央公园与商业地标万象城交通便利，配套优越，拥有超便捷连廊体系，未来是东莞优质绝版地段住宅住宅未建成住宅用地社区中心东莞公园公交首末站文化展览中心商业街万象城西平西站（已建）商务中心站（规划）公交首末站地标塔楼中央草坪未建成住宅用地CBD 中央商务区未建成商业用地市政配套市政配套市政配套市政配套商业商业商业商业住宅住宅住宅住宅r19、esidenceresidenceUncompleted residential landCommunity CenterUncompleted residential landBus terminalCultural Exhibition CenterCommercial StreetVientiane CityXiping West Railway Station(built)Business center station(Planning)Bus terminalUncompleted residential landcentral lawnUncompleted residential20、 landCBD Central Business DistrictUncompleted commercial landMunicipal supporting facilitiesMunicipal supporting facilitiesMunicipal supporting facilitiesbusinessbusinessbusinessbusinessresidenceresidenceresidenceresidence宏 图 路规 划 二 路东 莞 大 道 纬 七 路17#residential plotSITE17#住宅地块N16#Analysis of plannin21、g conditions规划条件分析图例/LEGEND社区出入口消防通道消防登高面COMMUNITY ENTRANCE AND EXITFIRE ENGINE ACCESSFIRE CLIMBING SURFACEN规划用地面积：3.39W总建筑面积：27.89W容积率：5.60Planned land area:3.39wTotal construction area:27.89wPlot ratio:5.60规划条件消防登高面消防登高面消防登高面T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口.00.00.00Elevat22、ion analysis场地标高分析图例/LEGEND市政标高建筑标高景观标高MUNICIPAL ELEVATIONBUILDING ELEVATIONLANDSCAPE ELEVATION纬 八 路10.9011.3512.1012.6011.1011.4511.8011.3010.4511.059.8011.8012.2512.1511.6511.3011.2010.6410.5210.2810.119.729.559.6010.7410.92场地整体地块南高北低,一条商业街从中而过，街道两侧为商业建筑，均有三层，西侧地势较高，同建筑屋顶，东侧地势较低。The overall plot o23、f the site is high in the south,A commercial street passes through it.There are commercial buildings on both sides of the street,with three floors.The terrain on the west side is high,the same as the roof of the building,and the terrain on the east side is low.场地标高9.8210.0010.23T 档机动车出入口消防出入口A 档机动车出24、入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口10.6310.7210.8210.9611.7112.1312.3512.009.5812.3012.2512.159.7510.6012.1512.3010.3011.8011.8011.19N30.0M10.0M10.0M65.3M10.0M10.0M18.0M42.0M21.2M56.0M53.0M35.3M18.6M30.0M34.6M27.0M29.4M74.8M22.2M14.3M55.6M38.2M18.0M8.2M70.0M31.8M31.6MSpatial scale analysis空间尺度分析图例25、/LEGEND社区出入口消防通道尺寸标注地块内楼栋天际线错动且丰富，间距舒适，且有大面积核心空间可供使用，有利于景观设计。COMMUNITY ENTRANCE AND EXITFIRE ENGINE ACCESSDIMENSIONINGThe skyline of the buildings in the plot is staggered and rich,the spacing is comfortable,and there is a large area of core space for use,which is conducive to landscape design.空间尺度T26、 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口5.0M7.0M11.2M33.6M29.2M18.0M18.3M4.0M15.0M22.2M22.6M71.7M92.8MNCONTENTS逻 辑 引 用PART 品牌价值B r a n d v a l u eCreate eternal classics in change在变化中创造永恒的经典舒适宜人 现代奢华Comfortable and pleasant modern luxury客 户C u s t o m i z a t i o nf a s h i o n s e 27、n s eC i r c l e c u l t u r e私属定制时尚品味圈层文化CUSTOMERBVLGARI HOTELUrban coreTop coreP r o s p e r o u s l i f ef a s h i o n s e n s eH i g h i d e n t i f i c a t i o n城市核心顶级资源繁华生活时尚品味高度辨识时尚/奢华/传承品 相PRODUCT PHASEF a s h i o n /l u x u r y /H e r i t a g e价值共鸣V a l u e r e s o n a n c e艺术美感比例/空间/画面S c 28、a l e /s p a c e /p i c t u r e时尚引领F a s h i o n l e a d i n g极致画面U l t i m a t e p i c t u r e符号传承S y m b o l i c i n h e r i t a n c e匠心细节C r a f t s m a n s h i p d e t a i l s绿意环绕S u r r o u n d e d b y g r e e n私密静享P r i v a t e a n d q u i e t e n j o y m e n t轻松游憩R e l a x e d r e c r e a t i29、 o n视觉解析V i s u a l a n a l y s i s色 调SYMBOLLIGHTINGPARTSTONETEXTURE材 质部 品灯 光符 号对比/强调色调协调TONAL COORDINATION质感/肌理材质统一UNIFORM MATERIAL放大的艺术品部品部件PARTS COMPONENTS 整体烘托亮点灯光氛围LIGHTING ATMOSPHERE构成/地点/手法符号复用SY MBO L R E U S E视觉重构R e c o n s t r u c t i o n色 调 感 受TONAL FEELING墙地整体以浅灰浅米筑就优雅基地，重要视觉核心融入黑金等吸睛色彩30、演绎重奢符号元素，凸显时尚奢华的气质调性THE WHOLE WALL AND GROUND ARE BUILT WITH LIGHT GRAY AND LIGHT METERS TO BUILD AN ELEGANT BASE.THE IMPORTANT VISUAL CORE IS INTEGRATED WITH EYE-CATCHING COLORS SUCH AS BLACK GOLD TO DEDUCE HEAVY LUXURY SYMBOL ELEMENTS,HIGHLIGHTING THE TEMPERAMENT AND TONE OF FASHION AND LUXURY 优雅/31、时尚/奢华 E L E G A N T /F A S H I O N A B L E /L U X U R I O U S 形 态 元 素块 面 比 例F O R M A N D E L E M E N T空间块面比例讲究经典协调，同时兼具艺术美感THE PROPORTION OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 经典协调 C L A S S I C H A R M O N Y /A R T I S T I C B E A U T Y 形 态32、 元 素F O R M A N D E L E M E N T核心块面及细节点运用专属元素形成序列THE PROPORTION OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 艺术美感 C L A S S I C H A R M O N Y /A R T I S T I C B E A U T Y 元 素 序 列 立 面 形 态 元 素F O R M A N D E L E M E N T核心块面及细节点运用专属元素形成序列THE PROPORTION33、 OF SPACE BLOCKS PAYS ATTENTION TO CLASSIC COORDINATION,AND HAS ARTISTIC BEAUTY AT THE SAME TIME 艺术美感 C L A S S I C H A R M O N Y /A R T I S T I C B E A U T Y 元 素 序 列 地 面 Morphological element形态元素L O G O 符 号奢 侈 品 符 号B V L G A R I核心块面及细节点运用专属元素形成序列The core block surface and detail points use exclusiv34、e elements to form a sequence 专属元素/探讨多种可能性 EXCLUSIVE ELEMENTS/EXPLORE MULTIPLE POSSIBILITIESMorphological element形态元素服装、头饰等符号演绎/南国红豆戏台演绎逻辑010102020303040405050606Symbolic interpretation of clothing and headwear/Southern red beansstageDeductive direction粤 剧-藏 悦CANTONESE OPERA 专属元素/探讨多种可能性 EXCLUSIVE E35、LEMENTS/EXPLORE MULTIPLE POSSIBILITIES材 料 质 感M A T E R I A L T E X T U R E大面以细腻优雅的灰白石材作为基底，核心区域以高亮黑石材、香槟金亮色金属、大花绿石材等时尚亮色形成视觉冲击，让空间中的时尚色彩流动起来THE LARGE SURFACE IS BASED ON DELICATE AND ELEGANT GRAY AND WHITE STONES,AND THE CORE AREA IS VISUALLY IMPACTED BY FASHIONABLE BRIGHT COLORS SUCH AS BRIGHT BLAC36、K STONES,CHAMPAGNE GOLD BRIGHT METALS AND BIG FLOWER GREEN STONES,SO AS TO MAKE THE FASHIONABLE COLORS IN THE SPACE FLOW 质感/色彩/层次 T E X T U R E /C O L O R /H I E R A R C H Y 艺 术 部 品 时尚精奢 SPATIAL ART通过自带时尚奢华气质的户外家具加强空间品质与氛围STRENGTHEN THE SPACE QUALITY AND ATMOSPHERE THROUGH ITS OWN FASHIONABLE AND LU37、XURIOUS OUTDOOR FURNITUREFASHION AND LUXURY户 外 家 具艺 术 部 品 摩登气质 SPATIAL ART各类空间搭配对应气质的艺术雕塑，传递各具特点的时尚摩登画面STRENGTHEN THE SPACE QUALITY AND ATMOSPHERE THROUGH ITS OWN FASHIONABLE AND LUXURIOUS OUTDOOR FURNITUREMODERN TEMPERAMENT摩 登 雕 塑艺 术 部 品 时尚艺术 SPATIAL ART可移动式镜面装置，“活化”大面铺装空间的场景感，“收纳”周边及重构周边场景STRENGTH38、EN THE SPACE QUALITY AND ATMOSPHERE THROUGH ITS OWN FASHIONABLE AND LUXURIOUS OUTDOOR FURNITUREFASHION ART艺 术 装 置灯 光 氛 围L I G H T I N G A T M O S P H E R E主张灯光营造服务场所氛围，强调整体协调，重点烘托ADVOCATE LIGHTING TO CREATE AN ATMOSPHERE OF SERVICE PLACE,EMPHASIZE OVERALL COORDINATION AND HIGHLIGHT 整体协调/重点烘托 O V E R39、 A L L C O O R D I N A T I O N /E M P H A S I S 种 植 空 间P L A N T I N G S P A C E精致搭配的软景形成功能化与个性化.消融边界，立体延伸 12-15 米竖向生长的植物空间 THE SOFT SCENERY WITH EXQUISITE COLLOCATION FORMS FUNCTIONALIZATION AND PERSONALIZATION ABLATION BOUNDARY,THREE-DIMENSIONAL EXTENSION,ADAPTATION TO THE SCENE,ENDOWING THE LIVIN40、G SPACE WITH PERSONALITY COLOR 边界消融/立体延伸 BOUNDARY ABLATION/STEREO EXTENSION种 植 空 间P L A N T I N G S P A C E适配场景赋予生活空间以性格色彩THE SOFT SCENERY WITH EXQUISITE COLLOCATION FORMS FUNCTIONALIZATION AND PERSONALIZATION ABLATION BOUNDARY,THREE-DIMENSIONAL EXTENSION,ADAPTATION TO THE SCENE,ENDOWING THE LIVING 41、SPACE WITH PERSONALITY COLOR 适配场景 ADAPTATION SCENARIO精 致 生 活场景标签S c e n e l a b e l舒适宜人/现代奢华LANDSCAPE SPACE轻花园LIGHT GARDEN共享社区SHARED COMMUNITY静会所QUIET CLUB城市界面CITY INTERFACE私享泳池PRIVATE SWIMMING POOL酒店式入口HOTEL ENTRANCE单元入户UNIT ENTRY归家庭院FAMILY HOMENINE SP ACE SCENES CREA TE A COMFORT ABLE,PLEASANT,MOD42、ERN AND LUXURIOUS EXPERIENCEEight scenes八大场景N社区出入口HEALTH CARE社区出入口HEALTH CARE城市界面CITY INTERFACE静会所STATIC CHAMBER共享街区SHARED BLOCK共享街区城市界面酒店式入口归家庭院轻花园静会所私享泳池SHARED BLOCKCITY INTERFACECITY INTERFACEFAMILY HOMELIGHT GARDENSTATIC CHAMBERPRIVATE SWIMMING POOL城市界面CITY INTERFACE归家庭院FAMILY HOMELIGHT GARDEN轻花43、园私享泳池PRIVATE SWIMMING POOL私享泳池PRIVATE SWIMMING POOLLIGHT GARDEN轻花园单元入户UNIT ENTRY单元入户UNIT ENTRY单元入户UNIT ENTRY归家庭院FAMILY HOME社区出入口HEALTH CARE单元入户UNIT ENTRY单元入户UNIT ENTRY八大场景落位PLACEMENT OF EIGHT SCENES共 享 街 区FASHIONABLE AND ADVANCED CITY LEVEL LIVING ROOM,TAKING INTO ACCOUNT PUBLIC SHARING TEMPERAMENT 44、INTEGRATED COMMERCIAL AND RESIDENTIAL LIFESTYLE,INTEGRATING THE OUTSIDE INTO THE CITY AND THE INSIDE INTO THE COHERENT LIFE SYSTEM OF LIFESHARED BLOCK时尚高级的城市级客厅，兼顾公共共享气质.商住一体生活形式，外部融入城市，内部融入生活的连贯生活体系 城市级客厅/内外兼容 U R B A N L I V I N G R O O M /I N T E R N A L A N D E X T E R N A L C O M P A T I B I L 45、I T Y 城 市 界 面C I T Y I N T E R F A C ETHE FASHIONABLE AND EXQUISITE WALL AND THE MUNICIPAL GREEN BELT ARE INTEGRATED TO CREATE A HIDDEN AND LUXURIOUS CITY PERIMETER时尚精致的围墙与市政绿带一体营造出隐奢的城市周界 时尚精致/隐奢 FASHIONABLE AND EXQUISITE/HIDDEN LUXURY酒 店 式 入 口H O T E L E N T R A N C EORDERLY COURTESIES,LUXURIOUS A46、ND CLASSIC INTERFACE AND EXCLUSIVE FIELD FOR DROP OFF礼遇有序、界面奢华经典、落客专属场域 礼遇有序/奢华经典/落客专属 O R D E R L Y R E C E P T I O N /L U X U R I O U S C L A S S I C /E X C L U S I V E D R O P O F F 归 家 庭 院SHARED BLOCKCREATE A CLEAR CORE AND SECONDARY PICTURE主次分明、营造核心极致画面 极致画面 ULTIMATE PICTURE轻 花 园LIGHT GARDENPUR47、E SPACE,FASHIONABLE AND QUIET PRIVATE GARDEN空间纯净，时尚静谧的私享花园 纯净/时尚/静谧/私享 PURE/FASHIONABLE/QUIET/PRIVATE静 会 所QUIET CLUBPURE SPACE,FASHIONABLE AND QUIET PRIVATE GARDEN空间纯净，时尚静谧的私享花园 静谧/隐奢/专属定制 QUIET/HIDDEN LUXURY/EXCLUSIVE CUSTOMIZATION私 享 泳 池P R IV A TE SWIM M ING POOLSURROUNDED BY ORDER AND GREEN MEAN48、ING,IT IS COMPATIBLE AND SHARED WITH THE OVERHEAD FLOOR TO CREATE A PLACE FOR EXTREME ENJOYMENT以秩序绿意围绕，与架空层相容共享，营造极致享受场所 绿意围绕/相容共享/极致享受 GREEN AROUND/COMPATIBLE SHARING/ULTIMATE ENJOYMENT单 元 入 户UNIT ENTRYTHROUGH THE COMBINATION OF GREEN PLANTS,LOW WALLS AND WATERSCAPE,SUPPLEMENTED BY SEQUENCE DECORAT49、ION,IT INCREASES THE FIELD RECOGNITION AND SENSE OF CEREMONY通过绿植、矮墙、水景结合辅以序列装饰，增加领域识别性与仪式感 序列感/仪式感/领域感 S E N S E O F S E Q U E N C E /R I T U A L /D O M A I N CONTENTS案 例 分 析PART 杭 州 天 目 里H A N G Z H O U T I A N M U L I/REFERENCE POINTLARGE AREAS ARE DIVIDED AND USED TO CREATE A QUIET AND ADVANCED B50、USINESS ATMOSPHERETHE CITY LIVING ROOM INCLUDING SQUARE,WATERSCAPE AND GREEN SPACE ALLOWS WONDERFUL PERSONNEL AND OBJECTS TO GATHER HERE TO FORM A WARM AND VIABLE CORE OF THE PARK./设计理念包含广场、水景和绿地的“城市客厅”，让精彩的人事物在这里聚集，形成有温度、有生命力的园区核心/借鉴点大块面划分使用空间场地，营造安静高级的商业氛围曼谷ESSE ASOKEB A N G K O K R E S I D E N C 51、E/REFERENCE POINTTHE BOUNDLESS SWIMMING POOL AND THE OVERHEAD FLOOR ARE INTEGRATED AND SHARED TO CREATE A PLACE FOR ULTIMATE ENJOYMENT THROUGH THE COMBINATION OF GREEN PLANTS,LOW WALLS AND WATERSCAPE,SUPPLEMENTED BY SEQUENCE DECORATION,IT INCREASES THE FIELD RECOGNITION AND SENSE OF CEREMONY/DESIGN 52、CONCEPTTAKING GREEN AND ELEGANT LUXURY SPACE AS THE LANDSCAPE DESIGN CONCEPT,IT COMBINES THE ELEGANT APPEARANCE OF THE BUILDING WITH THE SIMPLE AND EXQUISITE DESIGN OF THE GARDEN./设计理念以“绿色优雅的奢华空间”为景观设计理念，将建筑优雅的外观和花园简单而精致的设计相结合。/借鉴点无边界泳池与架空层相融共享，营造极致享受场所.通过绿植、矮墙、水景结合辅以序列装饰，增加领域识别性与仪式感F O U R S E A S 53、O N S H O T E L S/REFERENCE POINTTHE HOTEL STYLE ENTRANCE CREATES A MEMORY POINT LABEL BY MODELING ANCIENT TREES,THE PROPORTION OF LANDSCAPE WALL BLOCKS IS EXQUISITE AND COORDINATED,THE COLOR OF MATERIALS HIGHLIGHTS THE TEMPERAMENT AND TONALITY,AND THE OVERALL FEELING IS VERY CEREMONIAL AND CEREMONI54、AL/DESIGN CONCEPTINSPIRED BY THE WATER OF THE MEKONG RIVER,THE FORWARD-LOOKING DESIGN PERFECTLY INTEGRATES THE NATURAL BEAUTY OF THAILAND WITH THE HISTORICAL AND MODERN ELEMENTS OF BANGKOK./设计理念以湄南河的“水”作为设计灵感，前瞻的设计将泰国的自然美景与曼谷的历史和现代元素完美地融合为一体。/借鉴点酒店式入口，通过造型古树营造记忆点标签，景墙块面比例考究协调，材料用色凸显气质调性，整体感受极具礼仪感和仪式55、感曼 谷 四 季 酒 店CHINA RESOURCES VIENTIANE MANSION/REFERENCE POINTAS THE BOUNDARY OF THE ACTIVITY SPACE,THE LEAFY CLUSTERS OF DOG TOOTHED FLOWER AND WHITE FLOWER PARADISE BIRD NOT ONLY BLUR THE BOUNDARY FEELING OF THE WHOLE SITE SPACE,MAKE PEOPLE FEEL COMFORTABLE SURROUNDED BY THE SHADE EVERYWHERE,BUT AL56、SO CREATE A WILD,LUXURIOUS AND CLEAN ATMOSPHERE/DESIGN CONCEPTITS A COOL AND RELAXED PLACE TO RETURN TO NATURE BRING MORE NATURAL EXPERIENCE TO PEOPLE LIVING IN THE CENTER OF THE CITY/设计理念一处返璞归真、轻松宁静的清凉之境.给城市中心生活的人们带来更多自然体验/借鉴点叶形丰盈的丛生狗牙花及白花天堂鸟，作为活动空间的边界，既模糊了整个场地空间的边界感，让人在每一处都能感受被绿荫环抱的舒适，又营造出野奢干净的氛围感57、.华 润 万 象 府CONTENTS总 平 面 图PART IVScene location场景落位社区出入口HEALTH CARE社区出入口HEALTH CARE城市界面CITY INTERFACE静会所STATIC CHAMBER私人会所ELDERLY ACTIVITY AREA老年活动区单元入户UNIT ENTRY健身区FITNESS AREA单元入户UNIT ENTRY单元入户UNIT ENTRY共享街区SHARED BLOCK城市界面CITY INTERFACE归家庭院FAMILY HOME示范区DEMONSTRATION AREALIGHT GARDEN轻花园私享泳池PRIVATE58、 SWIMMING POOL私享泳池PRIVATE SWIMMING POOL私人重餐PRIVATE HEAVY MEALLIGHT GARDEN轻花园台地花园单元入户UNIT ENTRY归家庭院FAMILY HOME社区出入口HEALTH CARECHILDRENS AREA儿童区N艺术花园General layout总平面图N标注标注标注泳池户外休憩艺术草坪休闲廊架特色水景艺术花园林下会客水景季相树阵艺术雕塑林下空间入口广场迎宾水景仪式广场叠水对景户外休憩入户花园梦幻魔盒艺术草坪城市会客厅下沉卡座特色水景泳池休闲廊架台地花园林下休憩特色铺装健身场地老人活动林荫树阵SWIMMING POOL59、OUTDOOR RECREATIONART LAWNLEISURE CORRIDORCHARACTERISTIC WATERSCAPEART GARDENRECEPTION UNDER THE FORESTWATERSCAPESEASONAL TREE ARRAYSCULPTURE OF ARTUNDERSTORY SPACEENTRANCE SQUAREWELCOME WATERSCAPECEREMONY SQUAREOVERLAPPING WATER AND SCENERYOUTDOOR RECREATIONHOME GARDENDREAM BOXART LAWNCITY RECEPTIO60、N HALLSINKING CHUCKCHARACTERISTIC WATERSCAPESWIMMING POOLLEISURE CORRIDORTERRACE GARDEN REST UNDER THE FORESTCHARACTERISTIC PAVEMENTFITNESS VENUESELDERLY ACTIVITIESSHADE TREE ARRAY01010101010101010110171714141010101010100404040404040404040404040707070707070202020202020211181815151105050505050505081261、120803030303030306060606091616131309General layout marking总平标注/TAGGING/TAGGING/TAGGINGNNFire engine moving line动线分析图例/LEGEND社区出入口消防车动线红线范围消防常闭门(或可移动绿化隔离）消防通道消防登高面消防回车场COMMUNITY ENTRANCE AND EXITFIRE ENGINE MOVING LINERED LINE RANGENORMALLY CLOSED FIRE ENGINE ACCESSFIRE CLIMBING SURFACEFIRE RETURN YA62、RD【消防车动线】T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口BOUNDARY BARRIER边界屏障（绿化或围墙）NFire engine moving line动线分析公共交通动线归家车行动线落客车行动线车行落客区PUBLIC TRANSPORT MOVING LINEHOME CAR ACTION LINEOFF BUS ACTION LINEVEHICLE DROP OFF AREAT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口图例/LEGEND63、社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【车行动线】公交首末站BUS TERMINAL公交首末站进入 A 档进入 A 档地库口地库口地库口BOUNDARY BARRIER边界屏障（绿化或围墙）进入 T 档NFire engine moving line动线分析街外人流动线地铁口人流动线公交人流动线边界屏障（绿化或围墙）公交首末站OFF STREET MOVING LINESUBWAY ENTRANCE MOVING LINEBUS PASSENGER FLOW LINEBOUNDARY BARRIER商务中心站（规划）BUS TERM64、INALBUSINESS CENTER STATION图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【公共人流动线】T 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口公交首末站商务中心站（规划）商务中心站（规划）进入商业街区进入商业街区进入商业街区NT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving line动线分析一层商业动线二层连廊动线连廊上下电梯口CO65、MMERCIAL DYNAMIC LINECORRIDOR MOVING LINEBOUNDARY BARRIER图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【商业街区动线】NT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving line动线分析归家动线FASTEST HOME LINE图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【社区归家动线-A 66、口归家动线】A归家管控HOME CONTROLNT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving line动线分析图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【社区归家动线-B 口归家动线】B归家动线FASTEST HOME LINE归家管控HOME CONTROLNT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving 67、line动线分析图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【社区归家动线-C 口归家动线】归家动线FASTEST HOME LINEC归家管控HOME CONTROLNT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving line动线分析图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【社区归家动线-D 口归家动线】归家动线FASTEST HOME L68、INED归家管控HOME CONTROLNT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving line动线分析游览动线 1游览动线 2VISIT HOME LINE 1VISIT HOME LINE 2图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE【社区游览动线】NT 档机动车出入口消防出入口A 档机动车出入口纬 七 路纬 八 路经 一 路经 三 路人行次入口消防出入口人行主入口Fire engine moving lin69、e动线分析【功能配套动线（泳池+重餐饮）】人行动线周界屏障（绿篱或围墙）HUMAN ACTION LINEFARTHEST HOME LINE 2图例/LEGEND社区出入口红线范围COMMUNITY ENTRANCE AND EXITRED LINE RANGE泳池配套净脚池SWIMMING POOL MATCHINGFOOT BATH重餐饮人行管控HOME CONTROLNFire engine moving line动线分析图例/LEGEND0.000.000.00景观场地标高建筑首层标高市政标高LANDSCAPE SITE ELEVATIONELEVATION ELEVATIONMUN70、ICIPAL ELEVATION12.4012.4013.0011.4011.4011.8012.1012.4012.3011.8011.8011.0511.0511.9011.3012.3011.6511.3010.6010.301.8%12.4（0.00）10.9011.3511.3012.1012.4011.7511.3012.0012.1012.3512.2510.4810.009.709.609.759.709.809.7210.6410.1110.2810.7210.5210.92CONTENTS分 区 设 计PART VI共享街区PLAN平面图S h a r e d b l o 71、c k共享街区SHARED BLOCKSpatial intention空间意向LIGHT GARDEN仪式水景LIGHT GARDEN仪式水景REST UNDER THE FOREST林下休息TREE ARRA Y SQUARE树阵广场SEASONAL TREE ARRA Y季相树阵ART INST ALLATION艺术装置共享街区关键词：城市级客厅/内外兼容Key words:URBAN LIVING ROOM/INTERNAL AND EXTERNAL COMPATIBILITYIntention map意向图季相树阵Seasonal tree array水景waterscapewate72、rscape水景waterscapewaterscape停留空间Dwell space13311122社区出入口PLAN平面图COMMUNITY ENTRANCE AND EXIT社区出入口HEALTH CARE社区出入口HEALTH CARE社区出入口HEALTH CAREA 档-社区南侧出入口关键词：酒店式落客/尊享仪式感Intention map意向图Key words:hotel style drop off ceremonyCHARACTERISTIC PLANTS特色植物标注特色水景特色铺装细节地灯CHARACTERISTIC WATERSCAPECHARACTERISTIC PA73、VEMENTDETAIL LAMP010102020303/TAGGINGIntention map意向图1122210.100绿篱HEDGEROW绿篱HEDGEROW车行动线人行动线场地标高绿篱水景管控景观灰空间图例LegendCAR ACTION LINEHUMAN ACTION LINESITE ELEVATIONHEDGEROWWATERCONTROL ANALYSISGREY SPACE0.000Node analysis diagram节点分析图景观灰空间GREY SPACE管控CONTROL ANALYSIS水景WATER艺术雕塑SCULPTURE OF ART管控CONTROL74、 ANALYSISdesign sketch效果图design sketch效果图design sketch效果图design sketch效果图design sketch效果图A 档-社区北侧出入口关键词：酒店式落客/尊享仪式感Intention map意向图Key words:hotel style drop off ceremonyCHARACTERISTIC P AVEMENT特色铺装CHARACTERISTIC PLANTS特色植物LANDSCAPE WALL特色景墙LANDSCAPE WALL特色景墙Intention map意向图1122334455design sketch效果75、图design sketch效果图T 档-社区出入口关键词：低调沉稳/气质落客Intention map意向图Key words:low key and calm/temperament drop off标注特色水景特色铺装细节地灯CHARACTERISTIC WATERSCAPECHARACTERISTIC PAVEMENTDETAIL LAMP010102020303/TAGGINGIntention map意向图112233design sketch效果图-方案一design sketch效果图-方案一design sketch效果图-方案一design sketch效果图-方案一-方案76、二design sketch效果图-方案二design sketch效果图-方案二design sketch效果图-方案二design sketch效果图归家庭院PLAN平面图F a m i l y h o m e归家庭院FAMILY HOME归家庭院FAMILY HOMEIntention map意向图WATERSCAPE水景PLA TFORM GREEN QUANTITY台地绿量A TREE一棵树PICK CORRIDOR挑廊归家庭院-南入口关键词：极致画面Key words:Ultimate pictureIntention map意向图台地platform植物Botany植物Botan77、y叠水Superimposed water1122233广场台地绿化草坪大树软景绿化廊下空间叠水SQUAREGREENINGLAWNBIG TREESOFT LANDSCAPE GREENINGCORRIDOR SPACEWATERSection of family homeSECTION OF FAMILY HOME归家庭院剖面图建筑ARCHITECTURE建筑ARCHITECTURE12.40012.40013.00011.40012.100design sketch效果图design sketch效果图design sketch效果图归家庭院-北入口关键词：极致画面Intention m78、ap意向图Key words:Ultimate pictureWATERSCAPE水景WATERSCAPE水景SCULPTURE雕塑TREE ARRA Y树阵TREE ARRA Y树阵CHARACTERISTIC P AVEMENT特色铺装静会所Q u i e t C l u bPLAN平面图静会所STATIC CHAMBER私人会所静会所私享会客Intention map意向图WATERSCAPE水景LAWN草坪TREE ARRA YTREE ARRA YSINKING CHUCK树阵树阵下沉卡座静会所私享会客Private receptionIntention map意向图建筑ARCHIT79、ECTURE绿化园路园路园路绿化绿化绿化廊下空间下沉水景GREENINGROADROADROADGREENINGGREENINGGREENINGCORRIDOR SPACESINKING WATERSCAPE11.40011.80011.800泳池SWIMMING POOLStatic Club section静会所剖面图12.40012.40012.40012.100STATIC CLUB SECTIONdesign sketch效果图-方案一design sketch效果图-方案一design sketch效果图-方案一design sketch效果图-方案一奢 侈 品 符 号B V L 80、G A R I旋转重复镜像以金属格纹作为专属元素，演变生长，由密到疏形成渐变序列，融入其中，丰富立面形象。从奢饰品中提取基本符号，经过旋转、镜像、重复、等形成景观符号运用在立面设计中，强化场地特色，打造专属气质.意向元素元素演变rotaterepeatimagetakes the metal grid as the exclusive element,evolves and grows,and forms a gradual sequence from dense to sparse,which is integrated into it to enrich the facade image.81、Basic symbols are extracted from luxury ornaments,and different symbols are formed through rotation,mirror image,repetition and deformation.They are used in landscape facade and graphic design to strengthen site characteristics and create exclusive temperamentIntentional elementElement evolutionElem82、ent evolution元素演变立面细节 1立面细节 2Facade details 1Facade details 2design sketch效果图-方案一-改design sketch效果图-方案一-改design sketch效果图-方案一-改design sketch效果图-方案一-改design sketch效果图-方案二design sketch效果图-方案二design sketch效果图-方案二design sketch效果图-方案三design sketch效果图-方案三design sketch效果图-方案三N轻花园L i g h t g a r d e nPLAN平面83、图LIGHT GARDEN轻花园LIGHT GARDEN轻花园台地花园艺术花园PLAN平面图WATERSCAPE水景WATERSCAPE水景CORRIDOR FRAME廊架BOT ANY植物REST UNDER THE FOREST林下休憩REST UNDER THE FOREST林下休憩REST UNDER THE FOREST林下休憩WATERSCAPE水景WATERSCAPE水景CORRIDOR FRAME廊架BOT ANY植物BOT ANY植物REST UNDER THE FOREST林下休憩REST UNDER THE FOREST林下休憩SCULPTURE OF ART艺术雕塑TE84、RRACE GARDEN台地花园轻花园台地花园Terrace gardenIntention map意向图轻花园艺术花园Art GardenIntention map意向图私享泳池Core poolPLAN平面图私享泳池PRIVATE SWIMMING POOL私享泳池PRIVATE SWIMMING POOLATPLAN平面图T 档泳池A 档泳池T POOLA POOLPOOL泳池POOL泳池DECK CHAIR躺椅DECK CHAIR躺椅BOT ANY植物BOT ANY植物CORRIDOR FRAME廊架CORRIDOR FRAME廊架CORRIDOR FRAME廊架A 档泳池/架空层联动85、A 档泳池A poolIntention map意向图Swimming pool section泳池剖面图休闲廊架Characteristic Waterscape12.10泳池Swimming pool绿化virescence建筑ARCHITECTURE12.40净脚池Foot bath16.6012.4012.40T 档泳池/架空层联动T 档泳池T poolIntention map意向图Swimming pool section泳池剖面图24.4517.3517.3523.4528.6523.6028.05建筑ARCHITECTURE跌水Falling water建筑Artchitect86、ure户外休憩Outdoor recreation户外休憩Outdoor recreation户外休憩Outdoor recreation休闲廊架Characteristic Waterscape泳池Swimming pool城市界面PLAN平面图S h a r e d b l o c k城市界面CITY INTERFACE城市界面CITY INTERFACEN纬 七 路纬 八 路经 一 路经 三 路图例空间尺度压缩空间尺度压缩空间尺度打开空间尺度打开绿篱绿篱景墙景墙 墙上健身器械 景墙 墙上健身器械/LEGENDSPATIAL SCALE COMPRESSIONSPATIAL SCALE C87、OMPRESSIONSPATIAL SCALE ONSPATIAL SCALE ONHEDGEROWHEDGEROWFEATURE WALLFEATURE WALL绿化边界实体墙消防常闭隔离(或可移动绿化隔离）建筑墙GREENING BOUNDARYSOLID WALLFIRE NORMALLY CLOSED ISOLATIONBUILDING WALLPerimeter analysis周界分析边界及围挡Bou nda ry a nd enclosu reIntention map意向图城市界面-东侧关键词：时尚精致/隐奢Intention map意向图Key words:FASHIONAB88、LE AND EXQUISITE/HIDDEN LUXURYIntention map意向图城市界面-东侧关键词：延续 16#地块市政形式Key words:FASHIONABLE AND EXQUISITE/HIDDEN LUXURY城市界面-西侧关键词：商业步行/干净活力Intention map意向图Key words:FASHIONABLE AND EXQUISITE/HIDDEN LUXURY运动区儿童/健身/老人Children/Fitness/elderlyIntention map意向图单元入户关键词：序列感/仪式感/领域感Key words:SENSE OF SEQUENCE89、/RITUAL/DOMAINIntention map意向图登高面策略关键词：奢享空间 雅致氛围Key words:luxury space and elegant atmosphereIntention map意向图登高面策略关键词：铺装细节Key words:pavement detailsIntention map意向图停车位空间售楼处后场售楼处样板房售楼处前场示范区Demonstration areaPLAN平面图MODEL HOUSESSALES OFFICE BACKYARDSALES OFFICE FRONT YARDPARKING SPACEIntention map意向图示范区前场WATERSCAPE水景LAWN时尚互动TREE ARRA Y树阵Intention map意向图12季相树阵Seasonal tree array时尚互动Fashion interaction铺装细节Pavement details软硬交界Soft hard junction铺装Paving1233HOPE YOU LIKE IT