1、SUNING HEADQUARTER RETAIL PLAZA PROJECT苏宁总部南侧苏宁易购广场项目2019/07/11COMPETITION STAGE REPORT竞赛阶段汇报文本目录CONTENT1.苏宁易购集团2.功能布局与场地分析3.商业布局策略4.设计方案5.附录SUNING GROUPPROGRAM AND SITE ANALYSISRETAIL STRATEGYDESIGN OPTIONAPPENDIX苏宁易购集团SUNING GROUP苏宁易购集团 Suning Group苏宁品牌 Suning Brands苏宁总部南侧苏宁易购广场项目 SUNING HEADQUART2、ER RETAIL PLAZA PROJECT苏宁易购 S苏宁易购集团 Suning Group苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT苏宁易购广场 Suning Retail Plaza苏宁易购集团 Suning Group苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局与场地分析PROGRAM AND SITE ANALYSIS南京市Nanjing City基地Site功能布局与场地分析 PROGRAM AND SITE ANALYSIS 基地位置 Sit3、e Locationa:Yangzi River 9.4km b:Xuanwu Lake 8.2km c:Zijin Mountain 3.2km d:Nanjing Government 9.5km e:Fuzi Temple 12.2km a:长江 9.4km b:玄武湖 8.2km c:紫金山 3.2km d:南京市政府 9.5km e:夫子庙 12.2km苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT紫金山Zijin Mountain基地Site苏宁总部Suning HQ基地与紫金山的视觉联系 Visual Connecti4、on between the Site and the Zijin MountainZijin MountainThe Zijin Mountain is an important land-scape element and means of orientation as one travels east from Nanjing.The mountain becomes a key orienta-tion device that aids the design of the architectural gesture.紫金山坐落于南京的东面，紫金山是这座城市的人们所熟悉和热爱的地标，也是5、这一区域的方位参照点。紫金山的方位为我们的建筑形体设计提供了重要的导向。功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT主要交通到达方式分析 Major Traffice Acess Analysis功能布局与场地分析 PROGRAM AND SITE ANALYSIS 环园东路苏中路东来路苏宁大道紫气路4号线徐庄-苏宁总部4号线出口Huanyuan East RoadDonglai RoadSuzhong RoadSuning BoulevardZiqi Roa6、dMetro Line 4Metro Exit4号线出口 Metro Exits巴士站 Bus stop宁洛高速 Ningluo Highway紫气路 Ziqi Road车道 Roadway地铁 Metro苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT基地设计条件 Site Planning Requirements功能布局与场地分析 PROGRAM AND SITE ANALYSIS 建筑密度 50%Building Density高度限制 32mBuilding Height Limit绿地率 15%Green Ratio绿地面7、积 22500sqmGreen Area容积率 2.6F.A.R 用地红线 Redline Boundary地下室轮廓 Basement多层建筑退让线 Setback Lowrise高层建筑退让线 Setback Highrise紫气路 Ziqi Road苏宁大道 Suning Boulevard东来路 Donglai Road苏中路 Suzhong Road苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT项目功能与面积需求 Project Program and Area Requirement12%11%16%16%5%1%地上总8、建筑面积Total Area Above Ground73900 sqm地下总建筑面积Total Area Below Ground76000 sqm总建筑面积Total Site Area 149900 sqm建设用地面积Total Site Area 28423 sqm零售Retail16835 sqm苏宁易购Suning Retail4200 sqm休闲娱乐Leisure6000 sqm生活配套Living5500 sqm餐饮F&B8110 sqm停车设备空间Garage61000 sqm零售Retail5950 sqm餐饮F&B2000 sqm生活配套Living300 sqm32%79、%机动车位数Number of Motor Ve-hicle Parking 831B2-B3B1B11-4F1-3F5-6F3-4F1-2F 5-6FB1机动车标准车位Number of Automobile Parking831非机动车标准车位Number of Non-Motor Vehicle Parking1589功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT苏宁自营业态 40%/出租业态 60%Suning Self-operate programm10、ed area 40%/External-operate programmed area 60%剖面业态分布Program by Section各业态面积占比Program Relative Size生活配套Living12%休闲娱乐Leisure12%苏宁易购Suning Retail7%零售Retail48%餐饮F&B21%业态面积需求 Retail Program and Area Requirement功能布局与场地分析 PROGRAM AND SITE ANALYSIS 楼层业态楼层 建筑面积 套内面积(m)(m)苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER R11、ETAIL PLAZA PROJECTB3B2B11F2F3F4F5F6F3.8 m3.9 m5.6 m6 m5.1 m5.1 m5.1 m5.1 m5.1 m15000 sqm13000 sqm13000 sqm12900 sqm12900 sqm12900 sqm9300 sqm层高建议 Floor Height Recommendation功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略RETAIL STRATEGY商务节点:现有商务示范区办公楼12、Business hub:existing office com-plex and dotcom building区域重点功能节点:Feature nodes:公共景观节点:大型绿轴迁入Green hub:Outdoor and rooftop greenery will be highlighted in the surrounding.文化节点:聚合文化,休閒,娱乐Art&Culture hub:Retail brings culture,leisure and entertainment altogether.交通/商业:苏宁总部地铁站与地下商业Transportation hub:me13、tro station and additiaonl underground retail will boost the retail experience in the neighbourhood.商业布局策略 RETAIL STRATEGY项目远景 Project Vision苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略 RETAIL STRATEGY项目周边商圈 Regional Retail Competitors苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PR14、OJECT234minimum F&B in the residential compound opposite the site,mainly to serve residents in the compound,no noticeable effect to new retail centre基地对面的小区有少数餐饮，主要提供与小区内居民，对于新商场无明显商业影响。Goose Centre situates approx.1km from the site and offers F&B for nearby residence and school,no noticeable effect15、 to new retail centre.仙鹤新天地广场：位于离基地一公里距离提供附近居民和学校餐饮，对于新商场无明显商业影响。Donghui Centre:situates approx.2.5k from the site and offers more F&B and retail for nearby university.Due to its close proximity to the university it would effect customer coming from the university.东城汇：位于离基地两公里半距离提供附近居民和大学餐饮以及零售，因距离离16、南京师范大学较近将影响从大学到新商场客流。Dacheng Shopping Park/Gold Eagle Outlet:situates approx.4k from the site and offers more F&B and retail for nearby university.Due to its close proximity to the univer-sity it would effect customer coming from the university.大成名店公园/金鹰奥莱城：位于离基地四公里距离提供附近居民和大学餐饮以及零售，因距离离南京师范大学，警察大学和17、财经大学较近将影响从大学到新商场客流。Site基地small and loose amount of retail centre in the immediate vicinity in the northeat part of nanjing city附近有少数以及分散的小型商场在位于南京市的东北方。Xingjieko,Lion Bridge,and Confucious Temple area has highest concentration of retail in Nanjing city新街口,狮子桥,和夫子庙拥有南京市最集中的商圈。Olympic Park area has hi18、ghest concentration of retail in southwest of the city奥林匹克体育中心一带是南京西南部商业最聚集的位置。Baijia Lake area has highest concentration of retail in south of the city百家湖一带是南京南部商业最聚集的位置Site基地4km1km2.5kmCompetition in immediate vicinity 附近周边商圈竞争1Site 基地1KM2KM3KM4KM1.2.3.4.Competition in overal Nanjing city 南京整体商圈竞争19、Site 基地5KM10KM15KM20KM11.5km12km17km18.5km to souther retail precinct15.5km商业布局策略 RETAIL STRATEGY项目周边商圈 Regional Retail Competitors苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSTRENGTH:-little competition in the nearby vicinity-high concentration of commercial,residentialand educational sec20、tor-easy access via public transportation and private vehicle-higher branding tier in overall comparisonWEAKNESS:-isolated location from city centre-perceived as a more industrial park precinct by the public 优势:-附近只有少数商业竞争-高密度的办公，住宅，与教育机构在附近-公共交通与私人驾车到达的方便性-整体品牌上的档次为高劣势:-离于市中心的距离较远-公众对于此位置的看法主要为工业区商21、业布局策略 RETAIL STRATEGY周边环境分析 District in Vicinity Analysis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTCustomers in the neighbourhood:Residences,professionals,andcollege students within 3km aremajor customers在地客群:三公里范围内的居民,商办及高校人群為主要在地客群Customers from the districts:Residences and professiona22、lsfrom Qixia,Xuanwu,Gulou,and Xiaguan districts.外区域客群:来自栖霞、玄武，鼓楼，与下关居民和商办人群SiteEducational教育Medium/high Residential中/高密度住宅Commerical工商业探索Young Professionals 年轻专业人士Young Families 年轻家庭趣味“I want“I want“I want University Students 大学学生Young families and professionals from the neighbourhood,along with uni23、versity nearby are target groups for major customers 年轻专业人士和鄰近消費力較強的年輕家庭,結合附近大学的学生,成為商場主要消費客群FUN+ENTERTAINING”COOL+DYNAMIC”CULTURAL+LEARNING”酷炫商业布局策略 RETAIL STRATEGY目标客群 Target Group苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略 RETAIL STRATEGY项目商业定位 Project Retail Marketing Position苏宁24、总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSuning 苏宁生活广场-current flagship in Nanjing city 目前南京市内的旗舰门店Suning ecosystem 苏宁生态NEXT GENERATIONLIFESTYLEonline线上offline实体店retail experienceintegration商业体验融合商业布局策略 RETAIL STRATEGY项目到达人流分析 Pedestrian Arrival Analysis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER R25、ETAIL PLAZA PROJECT地铁线Metro Line 主要干道Major Roads 地铁站Metro Station 行人入口Pedestrian Access points公交站(待定)Bus Stops(TBC)从总部From HQ 从居民区From Residential area 从地铁出口 From Metro Exits 计程车下客点Texi Drop-off 服务车辆卸货点Goods&Service 顾客停车入口Customer car park 主要干道Major Roads 车流动线Site Car Circulation 可能车流动线Proposed Car 26、Circulation 地铁站Metro Station 公交站(待定)Bus Stops(TBC)商业布局策略 RETAIL STRATEGY项目到达车流分析 Vehicular Arrival Analysis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略 RETAIL STRATEGY设计准则 Design Principles苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTSTRONG INVITING ENTRIES强烈吸引人的入口STRONG PRE27、CINCTS重点区域SENSE OF ARRIVAL到达的感觉4.SOMETHING FOR EVERYONE多元化的吸引力1.VARIETY OF EVENT不同的活动VISUAL SIGHT LINES视觉引导线FLEXIBLE SPACE活动性的空间5.INNOVATIVE LOGICAL创新逻辑2.FOCAL POINTS焦点POINTS OF INTEREST地标兼具点3.CUSTOMER EXPERIENCE 顾客体验ENGAGING SPACE 迷人的空间OFFERING SOMETHING FOR EVERYONE 提供所有人的需求GIVING A REASON TO STAY28、 AND REASON TO RETURN 提供一个挽留和回顾的原因 STRONG VISUALLY SHOPFRONTS强烈视觉开放的铺面商业布局策略 RETAIL STRATEGY商业重点空间元素 Retail Major Spatial Elements苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTENTRIES入口bold 大胆contextua 相关inviting 邀请immersive 融入MALL商场 supportive 支持transitiona 过度complimentry 互补4.1.5.2.3.NODES中29、庭expressive 表现unique 特殊GRAND PLAZA大广场events 活动programmable 编制性theatrical 戏剧化interactive 互动focal 焦点SUNING PLAZA苏宁广场community 团体性placemaking 打造场所signature space 焦点空间grand/prominent 宏伟与显赫苏宁旗舰店 Suning Flagship Store苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTCONNECTION BETWEEN ONLINE/OFFLINETH30、E SUNING FLAGSHIP CAN SHOWCASE LATEST R&D PROJECTS/BETA TESTING PRODUCTS.苏宁旗舰店可以展示最新的研发项目，测试产品，成为研发和测试过程之间的连接。INNOVATIVE TECHNOLOGY INTERACTION FOR KIDS AND FAMILIES TO SET SUNING PLAZA APART FROM OTHER RETAIL CENTRE.为儿童和家庭提供创新的技术互动，是苏宁广场与其他购物中心之间的区分。SUNING PLAZA AS A DESTINATION苏宁广场为一个目的地A.COM MUSE31、UM TO EMPHASIZE SUNING KNOWL-ODGE AND MISSION TO THE GENERAL PUBLIC AND TO EDUCATE AND INFORM.一个.com博物馆向公众强调苏宁对于知发展的使命，进行教育和宣传。商业布局策略 RETAIL STRATEGYINSTAGRAM MOMENTS社交平台上的发布B1层商业业态参考 Level B1 Retail Type Reference苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTVARIETY IN SETTINGS/COMMUNAL/PRI32、VATE/GROUP不同场合/公众/私人/族群FRESH FOOD 新鲜的食品OPEN FOOD HALL&EXPLORATION开放式美食区以及发掘INDUSTRIAL ELEMENTS,SCALE AND FURNITURE工业美感元素，比例，和活动家具SPECIALTY PRODUCT特殊产品VIBRANT CHARACTER活跃的的特点LIVE COOKING/FOOD PREPARATION现炒/美食准备SUNING AUTO苏宁汽车商业布局策略 RETAIL STRATEGYGLOBAL全球性Delights有新鲜度THEATRE戏剧化的ASPIRATIONAL有理想型的DESTI33、NATIONAL有目的地的ENDORSED广告赞助RECOGNISABLE有知名度1层商业业态参考 1F Retail Type Reference苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略 RETAIL STRATEGYLIFESTYLE生活品味LIFESTYLE生活品味CURATED策划的STRONG BRANDING强烈的品牌INTERNATIONAL国际性的SPECIALIST ARTISAN FOOD特殊艺术美食2层商业业态参考 2F Retail Type Reference苏宁总部南侧苏宁易购广场项目 34、SUNING HEADQUARTER RETAIL PLAZA PROJECT商业布局策略 RETAIL STRATEGY设计方案DESIGN OPTION功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁南京总部 Suning Nanjing Headquarter苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁总部大楼 Suning Headquarter苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETA35、IL PLAZA PROJECT功能布局与场地分析 PROGRAM AND SITE ANALYSIS 苏宁易购 Suning Headquarter苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局与场地分析 PROGRAM AND SITE ANALYSIS 园区规划与轴线 Campus Urban Planning and Axis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT功能布局与场地分析 PROGRAM AND SITE ANALYSIS 园区规划与轴线36、 Campus Urban Planning and Axis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 设计原则 Design Principles功能互补Complementry Program 空间互通Spatial Interlink立面协调Facade Coordination交通互联Traffic Connection苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 体量推演 Mas37、sing Development142536满足最大沿街商业Maximizing Retail Frontage挑出二至六层，商业面积最大化Cantilever Part of 2-6F to Maximize Retail Area在西北角设置主广场Main Plaza at NW Corner 突出西北及西南两个主要出入口Emphasis on the North-west and South-west Main Entrance 六层沿街退让，形成屋顶花园Cut Back Part of 6F to Form Roof Top Garden50%建筑密度需求50%Site Density38、 Requirement 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTHalf Enclosed半围合中庭空间Open Plaza开放式园区广场Retai Event Plaza商业入口广场URBAN SCALE城市尺度概念设计 Concept Design 总部园区开放空间分析 Suning HQ Open Space Analysis苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTConceptual Basis of Design概念基礎00390038概念设计 C39、oncept Design 设计概念 Design ConceptHalf Enclosed半围合中庭空间Open Plaza开放式园区广场URBAN SCALE城市尺度Embracing Hands围合Enclosed Atrium围合式商业中庭苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTFloor Plan Diagram平面概念图Entrance Plaza入口广场Corner Plaza街角广场Corner Plaza入口广场Vehicular Access 车行出入口Vehicular Access 车行出入口Vehic40、ular Access 车行出入口Vehicular Access 车行出入口Sunken Plaza下沉广场Main Retail Circulation主要商业动线Loop Circulation环形商业动线SW Display Face西南形象展示面设计分析 Design AnalysisS苏宁易购总部Suning HQ苏宁总部大楼Suning Retail Plaza苏宁易购广场IDENTITY识别性概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTN概念设计 Concept Design41、 消防动线和绿化分析图 Fire Fighting Circulation and Green Ratio Analysis登高操作场地 Fire Fighting消防车道 Fire Lane10m5m绿地面积=6000 Green Space绿地空间 Green Space绿地率15%Green Ratio苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT园区总体效果图 Campus Overall Visualization概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER R42、ETAIL PLAZA PROJECT概念设计 Concept Design 地下二层平面图 B2F Plan苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPSITE BOUNDARYSITE BOUNDARYCARPARK RAMP TO 1FCAR PARK RAMP TO B3CAR PARK RAMP FROM B2WHProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.A43、BN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA001B2Enter address hereParking Sch44、eduleB2 CAR PARKING616停车位总数:831Total Car Park Number:831停车场入口Parking Entry接待厅Welcome Hall 客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core LiftB2停车坡道Car Park Ramp from B2至B3停车坡道Car Park Ramp to B3至B1停车坡道Car Park Ramp to B1至一层停车坡道Car Park Ramp to 1FWHN040m2010地下一层平面图 B1F Plan概念设计 Concept Design 苏宁总部南侧苏宁易购广场项45、目 SUNING HEADQUARTER RETAIL PLAZA PROJECT主入口 Entries客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 主力店Anchor Store商铺 Retail生活配套Lifestyle餐饮F&B下沉式广场Sunken Plaza 货物Servcie Yard Access落客区Taxi&Car Drop Off/Pick Up 主力店及商铺包括:Anchor Store and Retail include:苏鲜生超市 苏宁汽车 杂货零售Suning Superm46、arket，Suning Auto，Small Retail餐饮包括:F&B include:美食广场 休闲餐饮Food Market，Regular F&B用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPDNUPUPUPSERVICE YARDMETRO LINKSUPERMARKET3500m2METRO LINKCLICK AND COLLECT,DROPOFF/VALETFOOD MARKETVOID OVERSUNNING AUTO1000m2SUNNING AUTO1450m2RETAILF&BSUNKEN PLAZAF&BSITE BOUNDARYSITE BOUNDARYF47、&BMSUF&BF&BLIFESTYLEProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT 48、No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA002B1Enter address hereArea Schedule-B1LevelDepartmentAreaB1ANCHORRETAIL6629 mB1BOH5815 mB1CIRCULATION4810 mB1F&B2446 mB1LIFESTYLE548 mB1OUTDOOR1197 mB1RETAIL2428 mGrand total23875 m从上层货车服务车辆坡道Truck Service Ramp From Above从上层至车库坡道Car P49、ark Ramp From Above从上层至B2停车坡道Car Park Ramp From Above-To B2 至B2停车坡道Car Park Ramp To B2地铁出口连接处Metro Link地铁出口连接处Metro Link地铁出口连接处Metro LinkN040m2010一层平面图 1F Plan概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTUP用地红线地下室轮廓线多层建筑退让线高层建筑退让线用地红线地下室轮廓线多层建筑退让线高层建筑退让线用地红线地下室轮廓线多层建筑退让线50、高层建筑退让线用地红线地下室轮廓线多层建筑退让线高层建筑退让线DNUPUPDNUPUPUPSUNKEN PLAZARETAILRETAILENTRYENTRYENTRYRETAILSUNINGANCHORVOIDMSUF&BF&BANCHOR120001600012000Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R51、 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1011FEnter address hereArea Schedule-1FLevelDepartmentAreaLevel 1FANCHORRETAIL2829 mLevel 1FBOH769 mLevel 1FCIRCULATION52、3588 mLevel 1FF&B1120 mLevel 1FRETAIL4020 mLevel 1FSUNING1198 mGrand total13524 m主入口 Entries客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 主力店Anchor Store商铺 Retail苏宁旗舰店Suning Store餐饮F&B落客区Taxi&Car Drop Off/Pick Up 客车停车Access to Customer Parking货物Servcie Yard AccessN040m2010苏宁总部53、南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 二层平面图 2F Plan客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 主力店Anchor Store商铺 Retail苏宁旗舰店Suning Store餐饮F&B主力店及商铺包括:Anchor Store and Retail include:苏宁体育 Suning Sport少淑女装，内衣，鞋包配饰Young Lady s Fashion,Underwear,S54、hoes,AccessoriesUPUP用地红线地下室轮廓线多层建筑退让线高层建筑退让线用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPUPUPUPUPUPRETAILRETAILSUNINGANCHORVOIDVOIDVOIDVOIDVOIDMSUMSUF&BF&B2551543563120001600044367MSUVOIDProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th F55、loor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1032FEnter address hereArea Schedule-2FLevelDepartmentAreaLevel 2FANCHORRETAIL3646 mLev56、el 2FBOH1172 mLevel 2FCIRCULATION2276 mLevel 2FF&B710 mLevel 2FRETAIL3196 mLevel 2FSUNING1411 mGrand total12412 mN040m2010苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 三层平面图 3F Plan客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 主力店Anchor Store商铺 Reta57、il苏宁旗舰店Suning Store餐饮F&B儿童培训Kids Training儿童娱乐Kids Entertainment主力店及商铺包括:Anchor Store and Retail include:红孩子 儿童游乐 Kids Entertainment儿童零售Young Lady s Fashion,Underwear,Shoes,AccessoriesUP用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPUPUPUPUPUPUPRETAILSUNINGKIDS ENTERTAINMENTVOIDVOIDVOIDVOIDKIDS TRAININGF&BKIDS TRAININGKI58、DS TRAININGKIDS TRAININGVOIDProject No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC03259、637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1043FEnter address hereArea Schedule-3FLevelDepartmentAreaLevel 3FBOH1150 mLevel 3FCIRCULATION2276 mLevel 3FF&B708 mLevel 3FKIDSENTERTAINMENT2803 mLevel 3FKIDSTRAINING1726 mLevel 3FRETAIL1879 mLevel 3FSUNING2044 mGrand total12560、85 mN040m2010苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 四层平面图 4F Plan客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 主力店Anchor Store商铺 Retail生活配套LifestyleIMAX 影院IMAX主力店及商铺包括:Anchor Store and Retail include:休闲男装 Casual Menswear家居生活(健身，教育培训，美容美发，书吧）L61、ifestyle（gym，education，training，Beauty，-Bookstore）特色零售Special Retail用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPUPUPUPUPUPUPUPLIFE-STYLERETAILBOOKSTOREFITNESS,HEALTH,GYMVOIDVOIDVOIDVOIDEDUCATION,TRAINING,BEAUTYMSUMSUFITNESS,HEALTH,GYMFITNESS,HEALTH,GYMIMAXVOIDMSUProject No.:Scale:REVISIONDate:The Buchan Group London 62、Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1054FEnter63、 address hereArea Schedule-4FLevelDepartmentAreaLevel 4FANCHORRETAIL1430 mLevel 4FBOH1172 mLevel 4FCINEMAS717 mLevel 4FCIRCULATION2276 mLevel 4FLIFESTYLE4608 mLevel 4FRETAIL2353 mGrand total12556 mN040m2010苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 五层平面图 5F Plan客梯/自动扶梯64、Guest Lift/ESC服务核心筒电梯Service Core Lift人流活动区域Circulation Space 特色餐饮F&B影院Cinema影院包括:Cinema includes:IMAX 影院 IMAX苏宁影城Suning Cinema用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPUPUPUPUPUPUPUPVOID F&BCINEMASF&BF&BF&BF&BEXT.DININGEXT.DININGEXT.DININGEXT.DININGF&BF&BVOID VOID IMAXFOYERProject No.:Scale:REVISIONDate:The Buchan65、 Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJ66、INGA1065FEnter address hereArea Schedule-5FLevelDepartmentAreaLevel 5FBOH457 mLevel 5FCINEMAS6328 mLevel 5FCIRCULATION1335 mLevel 5FF&B3113 mGrand total11233 mN040m2010概念设计 Concept Design 六层平面图 6F Plan苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT客梯/自动扶梯Guest Lift/ESC服务核心筒电梯Service Core Lift67、人流活动区域Circulation Space 餐饮F&B影院上空Cinema餐饮包括:F&B includes:大型餐饮 Large Scale F&B特色餐饮Special F&B用地红线地下室轮廓线多层建筑退让线高层建筑退让线UPUPUPUPVOID F&BF&BF&BF&BF&BEXT.DININGEXT.DININGEXT.DININGEXT.DININGF&BF&BVOID VOID Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Aus68、tralian Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1076FEnter address hereArea Schedule-6FLevelDepartmentA69、reaLevel 6FBOH457 mLevel 6FCIRCULATION1335 mLevel 6FF&B3113 mGrand total4904 mN040m2010项目参考图片 Project Reference Images概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 入口形象展示 Retail Entry Image Display屋顶花园Rooftop Garden主入口挑高中庭Main Entry Atrium下沉广场Sunken Pl70、aza商业展示Anchor Store Display主力店Anchor Store多媒体墙面Media Wall中庭采光顶Atrium Skylight业态功能分布 Retail Program Distribution苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 苏宁总部园区立面风格 Suning HQ Campus Facade Style-横向水平线条-凸显总部大楼-Horizontal Shading Fins-Emphasize HQ tower-竖向垂直线条-立面整体效果-Ver71、tical Shading Fins-Coherent facade effect-简洁线条几何形体-局部悬挑效果-Simple form with geometric lines-Regional cantilever 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 项目立面设计概念 Project Facade Design Concept顶部退缩体量-配合影院餐饮等功能-虚实立面转换Setback at rooftop-cinema F&B-gradient to solid竖向立面元素为72、主-整体立面一致性效果-呼应园区立面元素Vertical Facade-Unifty elevation-Relate to campus中段主立面展示-简洁立面造型-强化立面延续性Signange band-Clean and Simple-Continuous facade底部通透商业展示-多元化商业展示-增加商业氛围Transparent base-Diversify display-Retail atmosphere123苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 立面材质运用参考 73、Facade Material Reference 1苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 立面材质运用参考 Facade Material Reference 2苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 立面材质运用参考 Facade Material Reference 3苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJEC74、T概念设计 Concept Design 景观设计构想 Landscape Design Ideas 綠屋顶Green Roof入口雕塑Entry Sculpture休憩广场Relaxing Square镜面水景Water Feature主入口铺地呼应苏宁一期The entry paving relates to the S沿店咖啡座Coffee Seats阶梯广场Amphitheater次入口公共艺术Second entry Public Sculpture苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT效果图 3D Visuali75、zation概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 效果图 3D Visualization苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT概念设计 Concept Design 效果图 3D Visualization苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT附录APPENDIX前期方案回顾PREVIOUS STAGE D76、ESIGN OPTIONS苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案对比 Option Comparison方案一Option 1方案二Option 2方案三Option 3方案四Option 4概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案对比 Option Comparison概念设计 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3苏宁总部南侧苏77、宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案对比 Option Comparison概念设计 Concept Design 方案一意见Option 1 Comments方案二意见Option 2 Comments方案三意见Option 3 Comments方案四意见Option 4 CommentsPROS 优势CONS 劣势CONS 劣势PROS 优势PROS 优势CONS 劣势CONS 劣势-Relatively too formal and conventional in terms of a retail center 设计作为商业78、建筑较为保守-Use of the curving gesture is too extreme,not suitable for this site.过于曲线的形态不适合本项目-Too much distance between retail and street side due to excessive landscaping 临近主干道的景观区域过大，商业距 人行道过远-Suitable general design direction 大致设计方向正确-Program arranged with loop circulstion 功能布局按照回形动线-Clear general ma79、ssing and facade treatment 形体及建筑表面处理手法清晰PROS 优势-Prominent Suning Retail positioning 苏宁专卖店位置突出-Massing is too divided and complicated 体块分割过多-Over emphasized Suning Flagship store 过于强调苏宁旗舰店-Too much facade treatment 建筑表面过度处理-Site plan arrangement does not fully utilized site value 总图布局没最大化利用基地-Multipl80、e circulation routes 多重人流动线UPUPUPUPUPUP用地红线地下室轮廓线多层建筑退让线高层建筑退让线SITE BOUNDARYSITE BOUNDARYSITE BOUNDARYSUNINGFLAGSHIPF&BMSUMSUMSUMSUMSUVOIDVOIDVOIDF&BSUNING SPORTF&B3625035750800080001200039750Project No.:Scale:REVISIONDate:The Buchan Group London Pty LtdACN 606 569 715.ABN 39 606 569 715(Australian 81、Registered Company)4th Floor,72-82 Roseberry Avenue,EC1R 4RWUNITED KINGDOME .auT+44(0)20 7440 7900 F+44(0)20 7440 7939www.buchangroup.co.ukUK registered Co No.FC032637 VAT No.227 1050 471:1000 A3Project StatusProjectNumberSUNING_NANJINGA1032FEnter address hereArea Schedule-2FLevelDepartmentAreaLevel82、 2FANCHORRETAIL3614 mLevel 2FBOH705 mLevel 2FCIRCULATION2321 mLevel 2FF&B1053 mLevel 2FRETAIL3309 mLevel 2FSUNING970 mGrand total11971 m苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECTUPUPUPUPSUNING SHOPMSUMSUMSUMSURETAILF&BF&BUPUPUPUPRETAILSUNING SHOPMSUMSUMSUMSURETAILRETAILF&BF&BDNUPUPDNVOID83、 VOID VOID VOID VOID SITE BOUNDARYSITE BOUNDARYSITE BOUNDARYVOID MSUSUNINGFLAGSHIPMSUMSUMSUMSUF&BRETAILRETAILRETAILRETAILF&B方案一Option 1方案二Option 2方案四Option 4方案三Option 3方案对比 Option Comparison概念设计 Concept Design 苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案对比 Option Comparison概念设计 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT方案对比 Option Comparison概念设计 Concept Design 方案一Option 1方案二Option 2方案四Option 4方案三Option 3苏宁总部南侧苏宁易购广场项目 SUNING HEADQUARTER RETAIL PLAZA PROJECT