西安魏玛公馆项目推广策略提案(47页).ppt
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2022-04-18
47页
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1、The people said that, WEIMAR everywhere is the Goethe shadow .人们都说,魏玛遍地是歌德的影子。The people said that, If does not have Goethe, WEIMAR not to be able to be the present WEIMAR .人们都说,如果没有歌德,魏玛也不会是现在的魏玛。 But WEIMAR merely becomes famous by no means as a result of Goethe, the entire WEIMAR city everywhere 2、all has the poet, the trace which the philosopher and the political circle important person stay behind.但魏玛并非仅仅由于歌德而出名,整个魏玛市到处都有诗人,哲学家和政界要人留下的痕迹。他们相互欣赏,走在一起他们惺惺相惜,组建成自己的私属圈层 他们影响着魏玛文化与艺术的发展他们是无冕之王他们是魏玛的精神领袖他们是 “魏玛大公”They are the WEIMAR leader.在城市日渐奢靡、浮华的气候中在角斗、风月、名利的喧嚣中在飞翔着的被仰视的幻觉中他们 依然愿意坚持自我他们 小心守住3、心中的片刻宁静他们 以自身的胸襟和修养淡定人生人心虽小,却可纳百川;公馆虽小,却可藏天下。魏玛精神的私属领馆,魏玛大公的快意天下。Although will of the people small, may accept hundred Sichuan actually; Although mansion small, may hide the world actually.魏玛大公的私属领馆,魏玛大公的新里魏玛公馆大公私邸,天下。馆藏什么样的视觉形象足以匹配魏玛大公?Any type visual image may match WEIMAR leader ?歌德在他的晚年除了将银杏叶赠予玛丽安妮,还曾赠与许多朋友银杏叶在歌德时代是人们心灵相通、情趣相投的标志今天,魏玛公馆将此银杏叶赠与魏玛大公在魏玛城市与历史之上,在魏玛的精神与文化之上,匡定大公族徽。Leader family bad