1、CONTENTSINTRODUCTIONTHE BRAND SITE UNDERSTANDINGMASTERPLANARCHITECTUREBRIDGE DESIGNLANDSCAPE AND PUBLIC REALMBRAND APPLICATIONCONCLUSION简介目录品牌基地理解总体规划建筑设计桥梁设计景观与公共空间设计品牌应用总结INTRODUCTIONCHAPTER 1简介THE OPPORTUNITYTHE HANGZHOU CONTEXTPROJECT POSITIONING项目机遇杭州文脉背景项目定位6 | PRIME XINTIANDI | INTRODUCTIONIN2、TRODUCTION简介Hangzhou was once described as the noblest and the most beautiful city in the world by Marco Polo. It is so charming just like a cup of fragrant Dragon Well tea, introducing the natural landscape, history and culture into peoples life for thousands of years until nowadays. Today, as a pr3、edominant city in Yangtze River Delta, urban centers development of Hangzhou has been gradually saturated and the emerging city sub-centers will be functioned comprehensively to become the driving force for the development of urban area in the future. 杭州，曾被马可波罗描述为世界上最高贵、最美丽的城市。杭州的魅力就像一杯醇香的龙井，将自然的山水、历史与文化冲引进人们的生活，跨越千年的历史，延续至今。今天，杭州作为长三角主力城市之一，其城中心的发展逐渐饱和，而新兴城市次中心将承担城市发展的综合性功能需要，成为主导未来城市区域发展的核心动力。PR