1、928928平方公里平方公里的江南沃土养育着7070万万富饶的人民吸引了上千家上千家国际企业入驻造就了100100万万的现代产业大军在这个距国际大都市上海仅4040分钟分钟车程的城市昆山The piece of rich land on the southern bank of Yangtze River with 928 sqm has raised up 700 thousands residents.It has also attracted thousands of international enterprises stationed there.More over,this cit2、y has created 1 million job opportunities in its modern industries.It is only with 40 minutes drive away from Shanghai.-Kunshan引言引言Preface系上海纯高控股投资有限公司系上海纯高控股投资有限公司2008年倾力投资年倾力投资打造总部产业园项目的首选打造总部产业园项目的首选It is invested by Shanghai Chun Gao Real Estate Co.,Ltd.in 2008,It is also the priority choice to 3、the project of headquarter industrial park.高新区高新区High and New development Area火车站高铁站长途客运中心人才市场体育中心339省道省道339 provincial road西部副中心西部副中心生态居住区生态居住区Western Sub-center Eco-residential Area铁南商务区铁南商务区Commercial Area to the South of the Railway中心城区中心城区City Center苏苏州州新新加加坡坡工工业业园园区区本案本案Project Site312国道国道312 4、national road苏州绕城高速苏州绕城高速Suzhou Ring Highway 随着昆山经济逆国际金融海啸的颓势继续快速成长，在昆山已长住的外籍人士和各地人员日益融入这座无限生机的城市。With the continuing fast growing of Kunshan economics reversing the declining tendency of the international financial tsunami,the expatriates and residents from other provinces have already merged into 5、this vigorous city.一个高速现代商业需求的市场就在眼前一个高速现代商业需求的市场就在眼前 A market with the high speed modern commercial need is just right in front 现代商业的极佳选择现代商业的极佳选择The best selection of Modern Business 纯高投资敏捷地抓住这一契机，利用已成功开发一期经验，及选址的极大优势，傲居昆山高新区中心的大门户，是现代服务业尤其是现代商业的最佳选择。Chun Gao Real Estate has grasped this business 6、chance and utlized the experience of the first phase as well as the great advantage of the site selection to be in the center of Kunshan High and New Development Area.It is the best selection to the modern Service Industry especially the modern commerce.江苏省昆山市南部核心区域The core area in the southern part7、 of Kunshan city of Jiangsu Province便捷立体交通，东依沪宁高速昆山出口2km、南临312国道、西靠339省道、北接沪宁高铁昆山站Traffic Conveniency,with its east to Kunshan exit 2 km of Huning Express Way;its south to 312 national road;west to 339 provincial road and its north connecting to Kunshan Station of Huning Express railway.系昆山高新开发区中心的大8、门户，成为中外企业投资发展的必选之地It is the very front gate of high and new development center in Kunshan while it is also the required place to the investment and development both by Chinese and foreign enterprises辐射长三角辐射长三角1亿亿人口大市场人口大市场In radiation to the huge market of 100 million residents in the Yangtze River 9、Delta area不可复制的绝佳地理位置不可复制的绝佳地理位置It is the only best location geographically距上海市中心距上海市中心70km/40min车程车程 距上海虹桥机场距上海虹桥机场40km/20min车程车程70km/40min drive from Shanghai center,40km/20min drive from Shanghai Hongqiao airport距苏州中心城区距苏州中心城区30km/20min车程车程 距苏州工业园区距苏州工业园区20km/15min车程车程30km/20min drive from Suzhou10、 center,20km/15min drive from Suzhou Industrail Park距高铁距高铁3km,40-50班班/天接驳苏沪天接驳苏沪 距动车距动车5km，接驳华东华中区域，接驳华东华中区域3km drive from express railway station with 40-50 times/day connecting Suzhou and Shanghai,5km drive from high speed railway station connecting Eastern China and middle China areas经济指标经济指标Econ11、omical Data占地面积：250,000Land occupation：250,000 用途：商业、办公Purpose：Commercial,Office土地使用年限：40年Term of the land use right：40 years容积率：1.7 Plot Ratio：1.7法律程序：已获得土地及建设用地许可证Legal process：obtained the certificate of land and construction配套：水、电、通讯、道路、排污等Facilities：water,power,tele-communication,road,sewage di12、scharge etc.一期一期The first phase二期二期The second phase三期规划用地三期规划用地The third phase plan一期总部产业园一期总部产业园The headquarter in the indudstrial park of the first phase 联邦国际一期开发用地102亩，建筑面积10.8万，由24栋独栋别墅、12栋多层办公、1栋酒店式公寓、及沿街商业组成，采用石材欧式建筑风格。The land occupation of the first phase is:102 mu,with the construction area13、 of 108,000 sqm,consisting of 24 blocks of independent vilas,12 blocks of multi-level office buildings,1 block of service apartment as well as the commercial booths alongside the streets.The style of the construction is European taste with rocks facade.1200-1800的独栋企业办公楼/企业会所颠覆了传统的办公模式，使得在同类产品中独树一帜，项14、目一期已全部竣工，现房销售中。The 1,200 1,800 sqm separate office building/club of the entrepreneur is simply not just the traditional mode which made it quite outstanding among the similar works.The first phase is finanlized and it is now under selling.项目一期已全部竣工项目一期已全部竣工The first phase of the prjoect is finalized15、项目二期规划方案项目二期规划方案The plan of the second phase二期经济指标二期经济指标The economical data of the second phase规划建设占地面积：82196.9Land occupation:总建筑面积：总建筑面积：181907181907Total construction area:建筑密度：34.50%Construction density:绿地率：30%Greenery ratio:容积率：1.7Plot Ratio:地下建筑面积：41679 Construction underground:占地面积：26445.47 O16、ccupation:机动车位：机动车位：1365辆辆parking lot:地上停车位：25辆ground Car parking:地下停车位：1340辆Car parking underground:地上总建筑面积：地上总建筑面积：140228.14 140228.14 Total ground construction area:大型集中商业：大型集中商业：48986 Big-sized commercial jumbo:集中餐饮区：13385.14 Food and beverage jumbo:国际展览中心：国际展览中心：21472 International Exhibition C17、enter:5A级办公楼：19000 5A degree office building:星级酒店：19100 Star-rated hotels:酒店公寓：16560 Service apartment:服务办公：1725 Service and office:5A级写字楼5A degree Office Building星级酒店Star-rated hotel国际展览中心International Exhibition Center酒店公寓Service apartment集中餐饮Food and beverage jumbo大型集中商业Big-sized commercial jumbo18、景观休闲广场Recreation Plaze公共交通集散中心Public transportation center for FIT摩天轮Sky wheel公共交通集散总站公共交通集散总站 公共交通集散总站公共交通集散总站Public transportation main for FIT 贯穿市区贯穿市区 Linking旧城中心区域城南工业和住宅区城西部新住宅区城北住宅区新加坡工业园区城镇交通Old city center,southern city Industrial park and residential areaWest city new residential areaNorth19、 city residential areaSingapore industrial ParkCity and town traffic城市交通输纽城市交通输纽连接高铁、动车长途客运和汽车北站City traffic hubConnecting express railway,high speed railway,inter-city coach and bus north main 长三角交通长三角交通连接上海、苏州、湖州、嘉兴杭州、太仓、常熟等三长角城市The Yangtze River Delta transportation,connecting cities like Shangha20、i,Suzhou,Huzhou,Jiaxing,Hangzhou,Taicang,Changshu etc.联邦生活广场联邦生活广场Union La Vita Square再版再版LaLaport的经典传奇的经典传奇The copy of LaLa port classical legend便捷的交通特征便捷的交通特征，辐射人口广，收入水平高，消，辐射人口广，收入水平高，消费能力强，费能力强，具不可复制性具不可复制性Convenient traffic,in radiation of vast population,high revenue standard,strong in consump21、tion ability,the unique one.优势优势1：Advantage 1:上海城市西部发展战略，上海城市西部发展战略，大量人口导入及流动，大量人口导入及流动，产生产生大量商业需求大量商业需求The strategy of urban west development of Shanghai,introduction of mass population and the immigrating generated big demand to the commerce.优势优势2：Advantage 2:而昆山现有的传统商业已远远不能满足人们的消费需求而昆山现有的传统商业已远远不22、能满足人们的消费需求The existing traditional commercial industry in Kunshan is far from satisfying the consumption need to the people.70万万当地居民当地居民 700,000 local residents 昆山具有70万当地居民，且不断新建新市镇和新社区700,000 local residents in Kunshan,while the new city town and new communities are continuously expanding out.100万万23、产业大军产业大军 1 million labour force昆山大型企业工作的外来务工人员多达百万人There are over a million labours from other provinces in the big enterprises of Kunshan.60万万新移民新移民 600,000 new immigrants 随着高铁及轻轨的开通，越来越多的上海人及在上海工作的外来白领选择在昆山购房、租房生活，实现上海西部城市发展进程As the express and high speed railways put into traffic,more and more Sh24、anghainese as well as the white collar staffs focused on Kunshan to settle down including buying the apartment or leasing one.Thus,Shanghai west urban development process is realized.庞大消费人群及生活方式的转变，庞大消费人群及生活方式的转变，从容打造从容打造类类LALAPORT生活生活MALLShift of the immense population consumption and their mode of25、 living,to build LALAPORT La Vita MALL优势优势3：Advantage 3昆山市政府已经看到工业项目的扩大已经不再是推动经济发展的要素，发展现代商业是一条必经之路。发展现代商业是一条必经之路。Kunshan municipality has already viewd that it is not the basic element to expand the industrial projects in order to push the economical development.It is the must way to develop modern26、 commcerce.据统计昆山在岗职工平均工资37394元，城镇居民人均可支配收入27609元，苏州市区居民家庭人均可支配收入超30000元，上海2010年人均收入75000元，消费潜力巨大消费潜力巨大。According to the statistics,the everage salary of the labors in Kunshan is rmb37,394.The personal disposal revenue in the town is rmb27,609,while such in Suzhou and Shanghai in 2010 are over rmb3,027、00 and rmb75,000 respectively.The consumption potential is giant.未来不断扩大的客群，以及可以预见的经济增长带来的生活消费生活消费方式向高品质方式向高品质/多元化多元化/一战式的转变一战式的转变，可以从容打造类似东京LALAPORT的生活MALL。The expanding consumers in the future as well as the foreseen ecnomical growing will transfer to the way of living to high standard/multi-functi28、on/one station.Therefore,we can build similar LALAPORT LA VITA MALL as Tokyo.土地成本给与商业运营带来极大空间，土地成本给与商业运营带来极大空间，江浙沪江浙沪一带已经罕有低成本大体量的商业用地一带已经罕有低成本大体量的商业用地The cost of land brings the extrem space to the commercial operator,there are little commercial land with low cost and massive area in the area of Zh29、ejiang,Jiangsu provinces and Shanghai.优势优势4：Advantage 4该土地与上海具极大价差，可以给商业运营成本带来极大空间，最重要的是，随着上海及周边地区的土地价格不断飙涨土地价格不断飙涨，从经济指标的角度去考量做LALAPORT这样商业模式的土地已不复存在。This piece of land exists big price difference with Shanghai.It can bring big space to the commercial operating cost.The most important issue is that30、 as the land price is increasing profusely in Shanghai and its surrounding area,it is not possible to find a piece of land to build such commercial mode as LALAPORT from the economical index point of view.该土地使用期限40年年，我们有机会在15年后再将该项目重塑!The term of the land use right is 40 years,we have another opport31、unity to remodel this project in 15 yearsLalaport Lalaport、博览会展娱乐中心博览会展娱乐中心The recreation cetner of the Exhibition 由于上海的地价奇高，企业没有可能做长期的产品展示，也因地地价问题价问题，在上海的国际性主题展览参展成本奇高。随着上海博览业的国际化、专业化，综合性的中、长期博览业成综合性的中、长期博览业成了空白。了空白。As the land price in Shanghai is unbelievably high,the companies are not possible t32、o show their products in the long term.Also due to the land price issue,the exhibitors cost to attend the international exhibition in Shanghai is very high.With the exhibition industry in Shanghai is international,professional,the complex middle,long term exhibition becomes blank.综合性中长期博览业存在市场空白综合性中33、长期博览业存在市场空白There is market vacancy existing in the complex middle and long term exhibition industry 昆山位列百强县之首，昆山位列百强县之首，2010年GDP已高达2100亿人民币亿人民币，进出口贸易额820亿美元亿美元，成为全国第一个走进“2000亿大关”的县级市，10年间从200亿元到2000亿元，增长超10倍，而邻近的苏州市高达9700亿人民币亿人民币，而苏州市GDP的70%依靠外资投入取得，所以在整个区域里，对博览会展的空间有足够的市场需求有足够的市场需求。Kunshan listed t34、he first place among the strong counties,GDP reached rmb210,000,000,000 in 2010,with the import and export trading rate of rmb82,000,000,000.It is the first city of county degree in China to make breakthrough of“200,000,000,000”.In 10 years,the figure was from rmb20,000,000,000 to rmb200,000,000,00035、,increased 10 times growth.Its neighboring city Suzhou has reached rmb970.000,000,000.In Suzhou,70%of GDP relies on the foreign investment.So,in this whole area,there is sufficient need to the gap of exhibition.GDP飞速增长奠定博览会展足够的市场需求飞速增长奠定博览会展足够的市场需求The GDP soaring established the sufficient market ne36、ed to the exhibition弹性空间弹性空间，强大会晤及展示功能，强大会晤及展示功能Flexible space,functions rich in the meeting and showing兼具文化、娱乐、健身、休闲功能兼具文化、娱乐、健身、休闲功能With the multi-function of culture,recreation,gym and relaxation在商业开发的同时，配置办公楼和酒店做整体功能性布局，满足商务市场需求。abreast with the commercial development,it is also to facilitate of37、fice buildings and hotels,so to make an overall functional layout satisfying the commercial market need.5A级综合商务楼级综合商务楼5A complex business building地下空间地下空间Space underground地下建筑面积4.1万，规划停车位1365个人车分流，实施地下公共交通the underground construction space is 41,000 sqm,with the planned parking lot of 1365.Pedestrai38、ns and the vehicles separated to obey the undergound public traffic 在这块世界投资的寸金之地，如何打造一个符合这座城市未来发展需求的商业巨舰，是纯高投资的时代责任。在此，我们仅以团队的微薄经验，作此方案以示专业伙伴面前，以取得双方共鸣，共同倾力打造一个万众乐见的商业建筑作品共同倾力打造一个万众乐见的商业建筑作品。In this precious piece of land invested by the world,it is Chun Gaos responsibility to take care how to build39、 this huge commercial vessel to meet the need of the future development to this city.Thereof,with the limited experience of our team,we prepare this proposal to show to the professional friends gaining the mutual resonance,to work together to build the commercial construction works appreciated by everyone.谢谢聆听谢谢聆听期待与您的合作！期待与您的合作！Thanks for your kind attention.We look forward to cooperating with you!开发商：昆山纯高投资开发有限公司