1、EVENT DETAILSOVERVIEWcopyright.all rights reserved 2017.the audience motivation company asia pte ltddatetimevenuepax22 JUne 2017(reebok brand day)23 june 2017(adidas strategic cooperation summit)17:00-18:30 hrs09:00-13:10 hrslafayette arts&design centrelafayette arts&design centre150/20 PAX80/20 pax2、objectives1.To re-familiarize and create more awareness of Reebok as a sports brand 2.To update on strategy and product roadmaps for both Adidas and Reebok3.To bring attendees through an interactive,immersive and experiential brand journey that brings out key messagescopyright.all rights reserved 203、17.the audience motivation company asia pte ltdconcept approachlaying the foundationEverything we do is rooted in sports.Sports is a lifestyle integrated in our everyday life.It isnt tied down to a specific place or machine.Using the city as a playground where we work,live and play at,we integrate t4、he sports lifestyle into our surroundings and environment.This city is a playground where we create adventures.premisethe city,your playgroundapproachUsing materials like mesh and metal,the look of a city is recreated as a playground to create adventures in the everyday life.Focusing on the colors r5、ed and black brings out the brand identity of Reebok and Adidas throughout the event.copyright.all rights reserved 2017.the audience motivation company asia pte ltdagendacopyright.all rights reserved 2017.the audience motivation company asia pte ltdAttendance Group1:Belle invited landlord+Belle bran6、ch head (150ppl)day 1 proposed agendaday 1 agendatimedurationprogrammedetails4.00PM-4:45PM45mGuest Arrivals4.45PM-5:00PM15mGuests to Enter Main Show Area5:00PM-5:01PM1mVO Welcome5:01PM-5:04PM3mOpening Show-The DeltaInteractive Video Voice Over to Introduce Chad5:04PM-5:19PM15mChad Presentation-a)Ree7、bok is THE Fitness Brand&Global Momentum-Brand Positioning and Purpose-FitGen&BMH-Global Partnership-Brand Mission:Best Product(RN,TR,CL)-Global successb)Land Reebok in China-Why Time is Now-China Business Ambition(Partner with Belle)-China Strategy:Brand,Product,RetailVideo 1-Human of Fitness(53)Vi8、deo 2-Freakshow(60)Video 3-Fitness partnership(1)Video 4-Time for China(2)copyright.all rights reserved 2017.the audience motivation company asia pte ltdAttendance Group1:Belle invited landlord+Belle branch head (150ppl)day 1 proposed agendaday 1 agendatimedurationprogrammedetailsChad to Introduce C9、oco5:19PM-5:24PM5minCoco Presentation Part 1-China Strategy#1:BrandVideo 5-BMH TVC YSS+Leo+WDS(90”)Coco to Introduce YSS5:24PM-5:27PM3mCoco Interaction with YSSYSS on Stage after TVC5:27PM-5:42PM15mCoco Presentation Part 2China Strategy#1:Brand(Cont)-Brand Campaign Result And 2018 Action-Classic Ass10、etChina Strategy#2:Product-Style Of Innovation:Running,Training,Classics-China Relevant ProductVideo 6-WilliamVideo 7-FloatRide Tech(50)Video 8-FloatRide RS FL6000(15)Video 9-Pump Supreme sold out(53)Video 10-Pump supreme 360(15)Video 11-Flexweave Tech(45)Video 12-Take on everything(33)Video 13-Clas11、sic hype(56)Video 14-Shaq(150)Video 15-DMX Fusion(15)copyright.all rights reserved 2017.the audience motivation company asia pte ltdday 1 proposed agendaday 1 agendatimedurationprogrammedetailsCoco to Introduce Wendy5:42PM-5:50PM8mWendy Presentation China Strategy#3:RetailChina Launch AchievementVid12、eo 16-Marketing Review(TBC)Wendy to Invite Chad on Stage5:50PM-5:53PM3mChad&Wendy Closing Remarks5:53PM-5:59PM6mFitness ShowYSS&Presenters to Appear at the End of the Show5:59PM-6:00PM1mHousekeeping Announcement6:00PM-6:30PM30mMock-Up Store Walkthrough6:30PMENDcopyright.all rights reserved 2017.the 13、audience motivation company asia pte ltdAttendance Group2:adidas invited landlord+Belle HQ(80ppl)day 2 proposed agendaday 2 agendaTIMEDURATIONPROGRAMMEDEtails 8:30AM-8:59AM29mGuest Arrivals8:45AM-9:00AM15mMeet&Greet by Colin,Peter,Chad and Becky9:00AM-9:01AM1mWelcome VO9:01AM-9:02AM1mCountdown Video14、(60secs)9:02AM-9:04AM2mBrand Video(1:30mins)9:04AM-9:08AM4mOpening Video-2020 Strategic Video(4:20mins)Voice Over to Introduce Colin9:08AM-9:38AM30mCreating the New-Presentation by Colin 9:38AM-9:41AM3mAdidas Video-TBDcopyright.all rights reserved 2017.the audience motivation company asia pte ltdAtt15、endance Group2:adidas invited landlord+Belle HQ(80ppl)day 2 proposed agendaday 2 agendaTIMEDURATIONPROGRAMMEDEtails VO to Introduce&Invite Peter on Stage9:41AM-10:01AM20mAdidas RE Strategy&Format By Peter10:01AM-10:31AM30mAdidas Brand Show10:31AM-10:46AM15mBreak10:46AM-10:49AM3mOpening Show-The Delt16、aInteractive Video Voice Over to Introduce Chadcopyright.all rights reserved 2017.the audience motivation company asia pte ltdday 2 proposed agendaday 2 agendaTIMEDURATIONPROGRAMMEDEtails 10:49AM-11:03AM14mChad Presentation a)Reebok is THE Fitness Brand&Global Momentum-Brand Positioning and Purpose-17、FitGen&BMH-Global Partnership-Brand Mission:Best Product(RN,TR,CL)-Global successb)Land Reebok in China-Why Time is Now-China Business Ambition(Partner with Belle)-China Strategy:Brand,Product,RetailVideo 1-Human of Fitness(53”)Video 2-Freakshow(60”)Video 3-Fitness partnership(1)Video 4-Time for Chi18、na(2)Chad to Introduce Coco on Stage 11:03AM-11:21AM18mCoco Presentation-China Strategy#1:Brand-Brand Campaign Result And 2018 Action-Classic AssetChina Strategy#2:Product-Style Of Innovation:Running,Training,Classics-China Relevant Product Video 5-BMH TVC YSS+Leo+WDS(90”)Video 6-William Video 7-Flo19、atRide Tech(50)Video 8-FloatRide RS FL6000(15)Video 9-Pump Supreme sold out(53)Video 10-Pump supreme 360(15)Video 11-Flexweave Tech(45)Video 12-Take on everything(33)Video 13-Classic hype(56)Video 14-Shaq(150)Video 15-DMX Fusion(15)copyright.all rights reserved 2017.the audience motivation company a20、sia pte ltdday 2 proposed agendaday 2 agendaTIMEDURATIONPROGRAMMEdetails Coco to Introduce Wendy on Stage11:21AM-11:28AM7mWendy Presentation a)China strategy#3:retail b)China launch achievementVideo 16-Mkt Review(TBD)Wendy to Invite Chad on Stage11:28AM-11:31AM3mChad&Wendy Closing Remarks11:31AM-11:21、37AM6mFitness Show Presenters to appear at the end of show11:37AM-11:40AM3mHousekeeping Announcement11:40AM-12:10PM 30mMock-up Store Walkthrough12:10PM-13:10PM 60mLunch13:10PMENDcopyright.all rights reserved 2017.the audience motivation company asia pte ltdkey visualsreebok brand day key visualThe R22、eebok key visual focuses mainly on red as the main color scheme to bring out the brand identity.As a brand,Reebok is constantly evolving and pushing the limits in the sports arena and the key visual brings out the element of the dynamic movements of the ambassadors breaking boundaries through the di23、agonal lines.Bringing out the essence of two strong brands Adidas and Reebok,a bold combination of black and red is being applied to create a more robust look and feel for the key visual.The dynamic movements of the ambassadors showcase how each individual creates their own path of adventure.adidas 24、strategic cooperation summit key visualcopyright.all rights reserved 2017.the audience motivation company asia pte ltdarrivalswelcoming the guestscopyright.all rights reserved 2017.the audience motivation company asia pte ltdday 1 level 1 layout-foyerTo bring out the brand attitude that depicts stre25、ngth and boldness,bold red and black colors are used throughout the event.The journey begins as guests walk through the entrance arch,into the foyer space to network while waiting for the show to begin.welcome barentrance tunnelright windowDrinks Barxxxxxxentrance archsigning wallleft windowhanging 26、posterscopyright.all rights reserved 2017.the audience motivation company asia pte ltdday 2 level 1 layout-foyerThe day 2 journey is slightly modified from day 1 to switch the branding focus from purely Reebok to a mix of Reebok and Adidas.Drinks Barxxxxxxentrance tunnelright windowentrance archleft27、 windowsigning wallhanging postersWow area on the movewelcome barentrance overviewday 1&2As guests alight from the coach,a strong branding presence can be seen at the entrance creating an impactful first impression.The angular entrance arch greets guests upon arrival.Day 1Day 2Reprint logossigning w28、allday 1&2Day 1Day 2Reprint signing surfaceFor a red carpet experience,guests will be able to sign their names on the signing wall upon arrival and this can double up as a photo opportunity wall for celebrities and guests.foyer overviewday 1foyer overviewday 2Re-energize before the show starts at th29、e drinks bar.Servers will also rove around the foyer,serving drinks to guests.drinks barday 1&2Day 1Day 2Reprint logosCocktail Table Centerpiecedeluxe restroomsday 1&2Adding some small touches,floral arrangements and restroom amenities such as hand lotion and cologne are made available for guests to30、 pamper themselves.entrance tunnelday 1&2To keep the guests from entering the main show area before the show starts,an entrance tunnel,lighted with exposed fluorescent tubes,is built to separate the areas.Day 1Day 2Reprint logoscopyright.all rights reserved 2017.the audience motivation company asia 31、pte ltdstagetranslating the experiencecopyright.all rights reserved 2017.the audience motivation company asia pte ltdday 1 level 1 layout-main showWith a curved LED screen backdrop enveloping the stage and the audience,the guests will experience an immersive brand show.On day 1,the main show area fi32、ts a maximum capacity of 161 pax.VIP SeatsThe stage is designed to have a flat runway surface,ideal for a crossfit performance.day 1 stage designSeated close to the stage,guests will experience an immersive show as the performers put on an upbeat performance on stage.day 1 stage designcopyright.all 33、rights reserved 2017.the audience motivation company asia pte ltdday 2 level 1 layout-main showAfter day 1,parkour railings and structures are placed on and off stage for the Adidas Running segment performance.On day 2,the main show area fits a maximum capacity of 103 pax.VIP Seatsday 2 stage design34、During the Adidas Running Segment,athletes run and perform parkour stunts around the stage and the audience.Parkour structures are placed among the audience for an immersive experience as they watch the performance happen right before their eyes.day 2 stage designstaircaseThe look of the staircase i35、s dimmed and elevated with minimalistic logo projection and ambience lighting.Take the stairs from level 1 to level 2 for the mock-up store walkthrough,and to level 3 for lunch.Day 1Level 1 to Level 2Day 2Level 2 to Level 3Day 2Level 1 to Level 2copyright.all rights reserved 2017.the audience motiva36、tion company asia pte ltdscreen planningday 1day 1&2 screen planning Top ViewFront View16:9 PPT16:9 PPTarrivaldefault screenVT1Interactive Videoopeningthe deltaVO to introduce chadtitle slideCHAD WITTMANGENERAL MANAGER,REEBOK GCA锐步大中华区总经理查伟Videos-VT2-Human of Fitness(53)-VT3-Freakshow(60”)-VT4-Fitne37、ss partnership(1)-VT5-Time for China(2)chad presentation16:9 PPT(EN&cn)PresentationPresentation Videos16:9Videoschad to introduce cocotitle slideCOCO LISENIOR BRAND DIRECTOR,REEBOK CHINA锐步中国高级品牌总监李聆PresentationPresentation Videos16:9VideosVideo-VT6-BMH TVC YSS+Leo+WDS(90”)coco presentation part 116:38、9 PPT(EN&cn)after tvcdefault screencoco to introduce YSScoco interaction with yssyss KV锐步品牌代言人PresentationPresentation Videos16:9VideosVideos-VT7-William-VT8-FloatRide Tech(50”)-VT9-FloatRide RS FL6000(15)-VT10-Pump Supreme sold out(53”)-VT11-Pump supreme 360(15)-VT12-Flexweave Tech(45”)-VT13-Take o39、n everything(33)-VT14-Classic hype(56”)-VT15-Shaq(150)-VT16-DMX Fusion(15)coco presentation part 216:9 PPT(EN&cn)coco to introduce wendytitle slideWENDY JIANGSENIOR SALES DIRECTOR,REEBOK CHINA锐步中国高级销售总监蒋歆雯PresentationPresentation Videos16:9VideosVideo-VT17-Marketing Reviewwendy presentation16:9 PPT(40、EN&cn)chad&wendy closing remarksdefault screenBlurry BackgroundVT18Runway Show VideoBlurry Background11.5m1.9895mfitness show+yss appearancerunway show videovo housekeepingend请到二楼参观品牌形象店PLEASE VISIT THE STORE AT LEVEL 2copyright.all rights reserved 2017.the audience motivation company asia pte ltdsc41、reen planningday 2arrivaldefault screenVT1Countdown Videocountdown videoVT2Brand Videobrand videoVT32020 Strategic VideoBlurry BackgroundBlurry Backgroundopening2020 strategic videoVO to introduce colintitle slideCOLIN CURRIEMANAGING DIRECTOR,ADIDAS GREATER CHINA懂事总经理高嘉礼PresentationPresentation Vide42、os16:9Videoscolin presentation16:9 ppt(en&cn)VT4Adidas Video(TBD)adidas video(TBD)VO to introduce petertitle slidePETER SHENVICE PRESIDENT,RETAIL EXPANSION,ADIDAS CHINA零售拓展副总裁沈辉peter presentation16:9 PPT(EN&cn)PresentationPresentation Videos16:9VideosRunway Show Videosadidas brand showrunway showbre43、ak VT5Interactive Videoopeningthe deltaVO to introduce chadtitle slideCHAD WITTMANGENERAL MANAGER,REEBOK GCA锐步大中华区总经理查伟Videos-VT6-Human of Fitness(53)-VT7-Freakshow(60”)-VT8-Fitness partnership(1)-VT9-Time for China(2)chad presentation16:9 PPT(EN&cn)PresentationPresentation Videos16:9Videoschad to i44、ntroduce cocotitle slideCOCO LISENIOR BRAND DIRECTOR,REEBOK CHINA锐步中国高级品牌总监李聆PresentationPresentation Videos16:9VideosVideos-VT10-BMH TVC YSS+Leo+WDS(90”)-VT11-William-VT12-FloatRide Tech(50”)-VT13-FloatRide RS FL6000(15)-VT14-Pump Supreme sold out(53”)-VT15-Pump supreme 360(15)-VT16-Flexweave Tech(45、45”)-VT17-Take on everything(33)-VT18-Classic hype(56”)-VT19-Shaq(150)-VT20-DMX Fusion(15)coco presentation16:9(en&cn)coco to introduce wendytitle slideWENDY JIANGSENIOR SALES DIRECTOR,REEBOK CHINA锐步中国高级销售总监蒋歆雯PresentationPresentation Videos16:9VideosVideo-VT21-Marketing Reviewwendy presentation16:946、 PPT(EN&cn)Blurry BackgroundVT22Runway Show VideoBlurry Background11.5m1.9895mfitness showrunway show videovo housekeepingend请到二楼参观品牌形象店PLEASE VISIT THE STORE AT LEVEL 2copyright.all rights reserved 2017.the audience motivation company asia pte ltdday 2 interactive lunchsummer in the citycopyright.a47、ll rights reserved 2017.the audience motivation company asia pte ltdconceptAfter the hustle and bustle,settle down for an afternoon SUMMER IN THE CITY.Put on your happy faces,and come network over an interactive lunch.copyright.all rights reserved 2017.the audience motivation company asia pte ltdmoo48、dA casual lunch setting is created with an eclectic mix of lounge and dining furniture.Calm white tones are used with a pop of red to bring out a more classy ambience,with greenery brightening up the mood of lunch.copyright.all rights reserved 2017.the audience motivation company asia pte ltdVIP Roo49、mAmbassadors Holding Roomday 2 level 3 layout-lunchMixing and matching the different furniture pieces transforms level 3 into a casual afternoon summer in the city.Live stations are added to create an interactive f&b experience.4 x Double&5 x single seat sofa3 x Low table2x Triple seat ottoman4 x Si50、ngle seat ottoman80 x Dining chairs40 x Dining tableRed cushions16 x Centerpiececopyright.all rights reserved 2017.the audience motivation company asia pte ltdFresh fish is thinly sliced and grilled on the spot at the aburi sushi live station.Watch the chef flame-grill a variety of sushi,and enjoy y51、our favorites for lunch.live stationAburi sushicopyright.all rights reserved 2017.the audience motivation company asia pte ltdlive stationnitrogen ice creamThe nitrogen ice cream live station adds in a visual experience to the lunch.Pick your choice of flavor and watch the chef prepare your dessert 52、on the spot with liquid nitrogen.copyright.all rights reserved 2017.the audience motivation company asia pte ltdlunch buffet settingThe lunch dishes are presented on lyrca-covered tables in tiers to elevate the buffet setting.copyright.all rights reserved 2017.the audience motivation company asia pt53、e ltdf&b menucopyright.all rights reserved 2017.the audience motivation company asia pte ltdFree flow beveragesOrange Juice，Grapefruit Juice,Apple Juice,Ginger Ale,Soda Water.Coke，Sprite，Sparkling&Still Water，Coffee&Tea.橙汁、西柚汁、苹果汁、干姜水、苏打水、汤力水矿泉水、可口可乐、雪碧、现磨咖啡、茶welcome receptionday 1手工饼干 Handmade Cook54、iessnackscopyright.all rights reserved 2017.the audience motivation company asia pte ltdmorning receptionday 2手工饼干 Handmade CookiessnacksFree flow beveragesSparkling&Still Water，Coffee&Tea.汤力水矿泉水、现磨咖啡、茶copyright.all rights reserved 2017.the audience motivation company asia pte ltdSpanish Turkey Ham 55、With MelonSmoked Salmon With Toast Bread And DillBaby Tomato Fresh Mascarpone MintMango Mousse sweets&savourytea breakday 2Free flow beveragesSparkling&Still Water，Coffee&Tea汤力水矿泉水、现磨咖啡、茶copyright.all rights reserved 2017.the audience motivation company asia pte ltdFried Rice in Thai StylePasta with56、 BologneseSaladdeluxe Canapshot dishesstaple foodSaladChicken and Apple SaladRoast Beef SaladSeafood GratinSeabass with Cream SauceGrilled German Sausage with SauerkrautStewed New Zealand Lamb Shin with Red Sauce BBQ American Beef Spare RibsCurry Chicken Coconut Cream Baked Sweet Potato with Butter(57、V)Sauted Greens with GarlicBean Wrapped in BaconParma Ham with CantaloupGrapes with Parma HamMixed Sushilunch buffetday 2copyright.all rights reserved 2017.the audience motivation company asia pte ltdCheese Cake White Fresh FruitChocolate Brownie Mini Tiramisu White Chocolate Brownie Season Fresh Fr58、uit TartMacaron with LogoOrange Juice,Grapefruit Juice,Apple Juice,Ginger Ale,Soda Water,Coke,Sprite,Sparkling&Still Water,Fresh Coffee with Logo On Top.dessert-choose 4free flow beverageslunch buffetday 2copyright.all rights reserved 2017.the audience motivation company asia pte ltdcanaps and desse59、rts presentationday 2Canaps and desserts are presented with flat-printed branding or flag branding during break and lunch.copyright.all rights reserved 2017.the audience motivation company asia pte ltdserver staff attirecopyright.all rights reserved 2017.the audience motivation company asia pte ltdv60、ip roomcopyright.all rights reserved 2017.the audience motivation company asia pte ltdvip room furnitureFloor rugFloor lampFurniture color schemeComfortable furniture of neutral and warm colors are used to set the mood of the VIP room for exclusive private meetings.Bottled water with branding are pl61、aced in the VIP room for guests consumption.Sofa seatsCoffee tableTable lampcopyright.all rights reserved 2017.the audience motivation company asia pte ltdBranded bottle water-only for vip roomMaterial:Foil LabelDimension:210 x 65mmFrontBackcopyright.all rights reserved 2017.the audience motivation 62、company asia pte ltdrehearsal schedulecopyright.all rights reserved 2017.the audience motivation company asia pte ltdrehearsal scheduleDateDateTimeDescription20th June0001hrs2359hrsSetup20th June1400hrs1800hrsTechnical Check1800hrs2200hrsTechnical Check and Console Run Through2200hrsEnd21st June070063、hrs0800hrsTechnical Check and Console Run Through0900hrs1100hrsCatwalk Backstage Setting+Positioning Dry Rehearsal0900hrs1800hrsSS/SP Adidas Fitting and Model Make Up1100hrs1130hrsChad Soundcheck and Rehearsal(Reebok)1130hrs1200hrsCoco Soundcheck and Rehearsal(Reebok)1200hrs1230hrsWendy Soundcheck a64、nd Rehearsal(Reebok)1400hrs1800hrsReebok Brand Show Rehearsal+Full Dress Rehearsal-Catwalk+Lesmill1800hrs1830hrsColin Creating the New Soundcheck and Rehearsal1830hrs1900hrsPeter Adidas RE Strategy&Format Soundcheck and Rehearsal1900hrs2200hrsSS/SP Adidas Dry Rehearsal2200hrsEndcopyright.all rights 65、reserved 2017.the audience motivation company asia pte ltdrehearsal scheduleDateDateTimeDescription22nd June0700hrs0900hrsTechnical Check and Console Run Through0900hrs1200hrsFull Dress Rehearsal for Reebok Brand Show1200hrs1500hrsModel Make-Up and Fitting1500hrs1530hrsYSS Rehearsal1600hrs1630hrsSta66、ndby for Show1630hrs1800hrsEvent Proper22nd June1900hrs2200hrsSP/SS Full Dress Rehearsal2200hrsEnd23rd June0600hrs0700hrsTechnical Check and Console Run Through0600hrs0700hrsSP/SS Rehearsal+Model Make Up0700hrs0820hrsSP/SS Rehearsal+Model Make Up0830hrs0900hrsStandby for Show0830hrs1330hrsEvent Properendthank you