2020以柏翠镜知遇主题地产项目交付活动策划方案-35P.pptx
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2024-10-11
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2024地产项目交付主题活动策划方案合集
1、穷尽一生只为择一灵魂居所最美的风景是回家的路T he road to go hom e镜,在竭力追求完美的过程中达到自我心灵的和谐MIRROR,IN THE PURSUIT OF PERFECTION IN THE PROCESS OF SELF-SOUL HARMONY迷幻光影的追逐,好似从一缕阳光中捕捉月亮的碎片,亦真亦幻,如此迷人AS IF FROM A RAY OF SUNLIGHT CATCH THE MOON DEBRIS,ALSO TRUE ALSO UNREAL镜面折射下的礼遇,即将为你留下最诚挚的永恒印记THE HONORABLE TREAT,IS ABOUT TO LEAV2、E THE MOST SINCERE ETERNAL MARK FOR YOU以 柏 翠 镜 知 遇RETURN HOME“家,不仅仅是一栋房子”HOME IS MORE THAN A HOUSERESIDENCELOGO策 划 思 路PLANNING IDEAS镜(MIRROR)静(QUIET)敬(RESPECT)白金的色泽,犹如柏翠的光芒,镜生万物,镜无止境柏翠之地,出则繁华入则宁静,大隐隐于市自古千里马常有,而伯乐难求,柏翠敬业主的知遇之恩THE COLOUR OF PLATINUM IS LIKE THE BRIGHTNESS OF CYPRESSCYPRESS LAND,OUT OF3、 THE BUSTLING INTO THE QUIET,THE BIG HIDDEN IN THE CITYDEDICATION TO GODS UNDERSTANDING以白金镜面为主元素,打造致美回家之路活 动 概 况ACTIVITIES活动主题:以柏翠 镜知遇某地产项目交付活动概念案活动时间:待定活动地点:项目销售中心活动人数:340组活动调性:精奢、宏丽、精致活动元素:镜景、造境活动色调:白金系EVENT THEME:A REAL ESTATE PROJECT DELIVERY CONCEPT PROJECTACTIVITY TIME:TO BE DETERMINEDLOCATION4、:PROJECT SALES CENTERNUMBER OF PARTICIPANTS:340ACTIVITY TONALITY:LUXURY,MAGNIFICENCE AND DELICACYACTIVITY ELEMENT:MIRROR SCENE,CREATION ENVIRONMENTACTIVE COLOR:PLATINUM氛围营造CREATING AN ATMOSPHERER ESI D E N C ER ESI D E N C E场地布置平面图镜面立柱组景花箱路引镜面立体字镜水花台迎宾区篷房形象展板销售中心邀请函设计成折页,一面镜子,一面文字,而邀请文字的形式是倒立的,我们将温馨5、提醒来宾,把邀请函的文字对着折页的镜子,才能看到上面的文字。创意与形式,主题与调性的完美结合,提高活动的关注度。镜中的邀请THE INVITATIONTHE INVITATION WAS DESIGNED AS A HINGE,A MIRROR,A TEXT,THE FORM OF THE INVITATION TEXT IS INVERTED,AND WE WOULD LIKE TO REMIND THE GUESTS,镜中字一系列白金色调镜面品牌展示立柱组景,动感跳跃的造型,蓬勃欲出的张力,让嘉宾从立体观感角度体会到产品由内而外的产品价值。(除品牌关键词外还需展示欢迎回家等感人语句)FLO6、WER IN THE MIRROR镜面立柱组景LET THE GUEST EXPERIENCE THE PRODUCT VALUE FROM INSIDE OUT FROM THE PERSPECTIVE OF STEREOSCOPIC IMPRESSION径中镜一种简洁,干净,同时充满幻境的路引花箱,来迎接嘉宾的到来,一个新的镜中世界慢慢靠近。FLOWER IN THE MIRROR花箱路引A KIND OF SIMPLE,CLEAN,AND AT THE SAME TIME FULL OF DREAMLAND PATH LEADING FLOWER BOX,TO MEET THE ARRI7、VAL OF GUESTS,A NEW MIRROR IN THE WORLD SLOWLY CLOSE.水中镜业主大道的两侧水池,将欢迎回家立体字呈现在这儿,镜花水月,倒映的是字,折射的是意境。VERTICAL LETTER镜面立体字THE LOGO OF THE PARK IS DISPLAYED HERE.MIRROR,MIRROR IS THE LOGO,THE REFLECTION IS THE ARTISTIC CONCEPTION.STEREOSCOPIC WORD镜水花台 如梦如幻FLOWER IN THE MIRROR IN THE WATER在镜面立体字周边布满镜水花台,配8、合着镜面折射,如梦似幻。IN THE MIRROR AROUND THE THREE-DIMENSIONAL WORD IS FULL OF MIRROR WATER TABLE,WITH MIRROR REFRACTION,LIKE A DREAM.镜中乐THE BAND ALOHA嘉宾迎着悠扬的音乐走入柏翠大境。外籍乐队迎宾GUESTS WELCOME THE MELODIOUS MUSIC INTO THE PARK.镜中房AWNING ROOM销售中心门前设置篷房作为工作区,为业主办理交付流程。透明篷房IN FRONT OF THE SALES CENTER,A COVERED ROO9、M IS SET AS WORKING AREA.镜中光镜面与阳光交错流转,将天空的颜色反射出来,与柏翠景色完美融合,探寻柏翠至美之旅,从这里开始。FLOWER IN THE MIRROR迎宾主形象墙THE ENTRANCE OF THE PARK IS EQUIPPED WITH A GLASS MIRROR WALL.THE JOURNEY TO THE BEAUTY OF CYPRESS STARTS HERE.镜中倒影THE INVITATION邀请专业手绘师亲笔为业主绘制画像,体现项目的浓烈艺术氛围,并裱框留给业主作为纪念,让生活成为艺术。INVITE PROFESSIONAL HA10、ND SKETCHER TO DRAW PORTRAIT FOR OWNER PERSONALLY,REFLECT THE STRONG ARTISTIC ATMOSPHERE OF THE PARK.镜中人回家之路,一群绝美的MODEL即将为这场渐入佳境的交付仪式上演千姿百态的礼遇。MODEL WELCOME模特迎宾ON THE WAY HOME,A GROUP OF STUNNING MODELS ARE ABOUT TO GIVE THE PERFECT RECEPTION FOR THE COMING DELIVERY CEREMONY.MODEL WELCOME镜中花凌驾于镜中的繁花11、装点现场的每一个角落,让香气飘散弥漫。FLOWER IN THE MIRROR花艺装饰BEYOND THE FLOWERS IN THE MIRROR,LET THE AROMA DIFFUSE DIFFUSE.镜中餐DELICATE BUFFET精致的餐点,浓浓的心意,皆为柏翠礼遇。DELICATE MEAL,THICK HEART,ALL FOR THE BAI CUI COURTESY.镜中景在园区的路上布置回家之景,一步一景,步步观赏。THE ROAD LANDSCAPE一步一景ON THE WAY HOME IN THE PARK,ONE SCENE AT A TIME,ONE ST12、EP AT A TIME.一步一景PARK SCENERY在园区的路上布置回家之景,一步一景,步步观赏。ON THE WAY HOME IN THE PARK,ONE SCENE AT A TIME,ONE STEP AT A TIME.一步一景(备选)PARK SCENERY活动内容ACTIVE CONTENTHOUSEKEEPER WELCOME嘉宾到场后在门前停车场设置专门的外籍管家指挥泊车并提供绅士朋务,彰显品牌的高端及奢华。IAFTER THE GUESTS ARRIVE,A SPECIAL FOREIGN STEWARD WILL BE SET UP IN FRONT OF THE13、 PARKING LOT TO DIRECT THE PARKING AND PROVIDE GENTLEMEN SERVICES,HIGHLIGHT THE HIGH-END AND LUXURIOUS BRAND.外籍管家迎宾THE SECURITY SERVICE安保服务房屋交付期间,在园区入口处设有安保人员进行车辆引导及业主身份核实。房屋交付期间,在园区内,增设安保寻岗,遇见业主时,统一说辞“欢迎业主回家”,用细节彰显朋务品质。SECURITY PERSONNEL ARE PROVIDED AT THE ENTRANCE OF THE PARK DURING THE HOUSING D14、ELIVERYCONDUCT VEHICLE GUIDANCE AND OWNER VERIFICATION.交付办理DELIVERY TO DEAL WITH业主由工作人员指引,进行交付办理程序。THE OWNER SHALL BE GUIDED BY THE STAFF TO CARRY OUT THE DELIVERY PROCEDURES.细节服务当业主办完交付手续后,将有工作人员引领业主到园区开始进行验房,如遇炎热/阴雨天气,则有管家一路跟随,为其撑伞。DETAILS OF THE SERVICEIN CASE OF HOT/RAINY WEATHER,THEN HAS THE HO15、USEKEEPER TO FOLLOW ALONG,FOR ITS UMBRELLA.入户大堂布置流光溢彩的镜面屋组景,让业主感受到家的温暖。THE LOBBY IS DECORATEDTHE SCENE OF THE MIRROR ROOM,LET OWNER FEEL THE WARMTH OF HOME.定制专属钥匙盒、钥匙扣EXCLUSIVE KEY BOX AND KEY CHAIN为本次交付定制专属的钥匙礼盒及项目LOGO的钥匙链,彰显活动的专属性。THE KEY CHAIN OF THE UNIQUE KEY BOX AND THE LOGO OF THE PARK WILL B16、E DELIVERED FOR THIS TIME,HIGHLIGHTING THE SPECIFICITY OF THE ACTIVITY.细节布置(电梯、门把手)DETAILS OF THE ARRANGEMENT电梯及门把手均以欢迎回家等字样装饰。TELEVATOR AND DOOR HANDLE ARE DECORATED WITH WELCOME HOME,ETC.细节服务在每位业主家中准备一盆绿植,触感鲜活的绿植,为业主带来一丝家的温馨。DETAILS OF THE SERVICEPREPARE A GREEN PLANT IN EACH OWNERS HOME.FRESH GREEN PLANTS,BRING THE WARMTH OF A HOME FOR OWNER.细节服务在工地开放时摄影师为每户业主拍摄的照片,将由工作人员打印裱框,放于相应业主的家中,送给业主一份惊喜。DETAILS OF THE SERVICEIA STAFF MEMBER WILL PRINT A FRAME AND PLACE IT IN THE HOME OF THE CORRESPONDING OWNER.GIVE THE OWNER A SURPRISE.THANK YOU!