1、名称名称Name:豪斯泰勒张思图德建筑设计咨询豪斯泰勒张思图德建筑设计咨询(上海上海)有限公司有限公司Hostetler Zhang Studer(HZS)Shanghai地址地址Add:上海市南京西路上海市南京西路338号天安中心号天安中心11F338 West Nanjing Road,Tianan Building,11th floors,Shanghai chinaCraig Studer 思图德Craig Studer 思图德公司首席运营官，堪萨斯州立大学城市规划学士/景观设计学士Craig Studer COO,HZS USA&COO,HZS Shanghai;Bachelor o2、f Planning and Landscape Architecture,Kansas State UniversityGregory W.Alban 阿尔本Gregory W.Alban 阿尔本 设计总监 密西根州立大学景观建筑学士Gregory W.AlbanDirector of Design,Michigan State University Bachelor of Social Science,Landscape Architecture彭丽文彭丽文重庆建筑大学城市规划学士，注册城市规划师Pengliwen Bachelor of Urban Planning，Chongqing 3、Architecture University,Registered Urban Planner of P.R.C叶禄初叶禄初中南林业科技大学城市规划,学士Yeluchu Bachelor of Urban Planning,University of Zhongnan杨艺宣杨艺宣华中科技大学城市规划,硕士yangyixuanMaster of Urban Planning,Huazhong University Of Science and Technology黄雪君黄雪君中国美术学院 环境艺术设计,学士Kitty Huang Bachelor of Art Landscape Archit4、ecture,University of China Academy洪占东洪占东安徽农业大学城市规划,学士Hongzhandong Bachelor of Urban Planning,Agricultural University of Anhui栾昌海栾昌海黑龙江科技学院城市规划,学士Luanchanghai Bachelor of Urban Planning,University of Heilongjiang Science and TechnologyRobert 罗伯特Robert 罗伯特LEED AP 北卡罗来纳州立大学景观建筑设计学士Robert Ward,LEED AP B5、achelor of Landscape Architecture North Carolina State College of Design遂宁中华养生谷国际旅游休闲度假区总体策划Overall Strategic Planning of China International Health Valley Tourism and Leisure Resort AreaMain DesignersDesign Company主要参与设计人员：设计单位：主要参与设计人员：设计单位：公司简介Company IntroductionURBAN PLANNING ARCHITECTURE LANDS6、CAPE ARCHITECTURE 市規劃 建築設計 景觀設計HZS豪張思为一所集规划、建筑与景观设计实力于一体的综合性美国设计公司，致力于进一步向我们现有及未来的客户提供优质而完备的设计服务及具有开创性的设计解决方案。HZS豪張思团队的全球设计经验及其自数百个项目中所获取的丰富技术施工经验使我们具备了完成重大项目的超凡能力。基于全新思维所带给我们的革新理念、完备的方案解决手段以及我们针对每一位客户及其项目所提供的竭诚尽责的服务，使我们在不断拓展业务的同时，也确立了HZS在设计领域中全新的典范地位。INNOVATIVE COMPREHENSIVE RESPONSIVE 创新 全面 尽责创新:全7、球化的视野给予了我们专注创新、把握机遇以及项目文化定位的能力，使我们的客户得以最终受益，同时也提升了他们的竞争优势。全面:设计并非仅为停留于纸面的概念。每一项目的拓展都源自我们对整体项目的综合性的理解，并结合了来自客户的构想与具体情况。客户与我们设计团队间的紧密沟通使我们的设计团队得以充分理解项目的问题之所在，从而采取全面、综合且具针对性的设计解决方案。尽责:公司自创立之初便致力于积极的服务以满足客户、项目和现场快速响应的需求。由出众的专业设计者，优秀的协调者及经验丰富的项目经理所组成的团队确保了我们与客户之间有效的合作。HZS豪張思每一位合伙人均具有非常丰富的国际化、多元化的美国设计公司领导8、经验。其背景决定了他们具有超越传统专业框架的、从多角度审视并解决问题的能力，从而奠定了HZS以全面设计手段解决设计问题的理念基础。Craig Studer 思图德 先生曾任欧洲迪斯尼乐园规划设计师，现主持公司规划部相关工作，同时配合其他部门的设计。在其二十年的职业生涯中，思图德先生曾经在四个不同的大陆工作，其非凡的工作经验与真正国际化的设计视角都将成为我们客户的宝贵财富。其代表作品包括欧洲迪斯尼乐园规划等项目。思图德先生为堪萨斯州立大学规划及景观学士。Renzo Zhang 张润舟 先生出任公司董事会主席,在担任公司管理与市场的同时,亦承担重要项目的建筑设计工作，曾为美国许多著名项目的主管及首9、席设计师。其代表作品包括圣荷西(硅谷)州立大学新校区等项目。张先生为清华大学建筑学士,哈佛大学设计硕士学位,并获哈佛大学优秀毕业生称号。作为一段重要的工作经历，张先生曾在清华大学留校任教5年。Scott Hostetler 豪斯泰勒（雪糕）先生具有世界级的景观设计经验，曾负责设计过番禺星河湾，北京星河湾，重庆龙湖香樟林别墅和香港迪斯尼酒店等诸多代表项目,豪斯泰勒先生将与景观设计团队一起为客户提供个性化的、具有针对性的现场设计指导。由他领导的完备的景观设计队伍将为您未来的项目提供充满革新的景观设计。豪斯泰勒先生为景观建筑学士和宾夕法尼亚大学景观硕士。HZS is an American,mult10、i-disciplinary planning and design firm founded to bring fresh,innovative planning,architecture and landscape design to our clients.The global experience of the HZS partnership combined with the strong technical knowledge gained from over 200 Chinese projects contribute significantly to our ability 11、to realize this core mission in China.HZS embodies a new paradigm in the practice of Planning and Design that thrives on new technologies to bring innovative ideas,a comprehensive approach,and responsive service to each of our clients and their projects.Innovative;Our global perspective gives us the12、 ability to cultivate innovation,recognize opportunities and apply culturally appropriate solutions to our projects that benefit end users and enhance our clients competitive advantage.Comprehensive;Design is more than the application of ideas to paper.We approach each project from an inter-discipli13、nary perspective,accompanied by thoughtful communication within our client and team exchanges that leads our teams to a thorough understanding of the issues and results in comprehensive,multi-dimensional design solutions.Responsive;We are actively on the ground at each of our projects from inception14、 through construction.Our partners spend half of their time living and working in China to be on-site and respond quickly to project needs.Our staff is composed of strong professionals,excellent communicators and flexible managers that interface effectively with our clients and project teams Our par15、tners each have strong international,multi-disciplinary experience with leading American design firms.Their backgrounds,ability to cross traditional disciplinary boundaries and resolve issues from multiple perspectives form the foundation of HZSs holistic approach to design.Craig Studer facilitates 16、the firms planning efforts in concert with other disciplines.During his twenty-year career,he has lived and worked on four continents enabling him to bring to our clients a wealth of experience from a truly global perspective.He has made significant contributions to projects including The Peninsula,17、Treyburn and EuroDisney.Mr.Studer received a Bachelors degree in Planning and Landscape Architecture at Kansas State University.Renzo Zhang as CEO,he divides his time between management and marketing functions as well as making significant contributions to design in the firm.He has been director and18、 principle designer for many notable projects in the United States such as San Jose State University New Urban Campus.Mr.Zhang received a Bachelor of Architecture from Tsinghua University and a Master of Design with Distinction from Harvard University.In addition to an active practice,Mr.Zhang taugh19、t at Tsinghua University for 5 years.Scott Hostetler(Ice Cream)has worldwide experience directing award winning landscape architectural design.In addition to serving as president he provides personalized,hands-on design services along with the entire team responsible for the successful landscape des20、igns of the Hong Kong Disneyland hotels,Panyu Star River,Beijing Star River.Scott received a Bachelors degree in Landscape Architecture and a Master of Landscape Architecture from the University of Pennsylvania.思图德 Craig Studer首席运营官，合伙人COO,HZS USA&COO,HZS Shanghai;Partner 22年规划和景观设计经验22 years of Urb21、an Planning and Landscape Architecture Experience工作经验 Working Experience2006-豪斯泰勒张思图德建筑设计咨询(上海)有限公司 首席运营官，合伙人 Hostetler Zhang Studer(HZS)Shanghai Chief Operation Officer；Partner1998-2006 美国Niles Bolton Associates 规划及景观部门主管Niles Bolton Associates,USA Director of Planning and Landscape department1994-22、1998 印度尼西亚PT.Royal Sentul Highlands 景观建筑及建筑主管PT.Royal Sentul Highlands,Indonesia Director of Landscape Architecture and Construction1988-1994美国 EDSA 景观设计师/景观项目经EDSA USA Landscape designer/Landscape project manager1996-1998 HOK 规划师，景观建筑师Hellmuth,Obata&Kassabaum,HOK Planner,Landscape Architect教育背景 Edu23、cation Background1986：堪萨斯州立大学 景观设计学士 Bachelor of Planning and Landscape Architecture,Kansas State University1981：哥伦比亚 密苏里大学 文科学士 Liberal Arts Studies,University of Missouri,Columbia公司总裁简介Chief Executive of Company Introduction 张润舟 Runzhou(Renzo)ZhangAICP(The Professional Institute of the American Pl24、anning Association)会员董事长，首席执行官，合伙人Chairman,HZS USA;CEO,HZS Shanghai;Partner工作经验 Working Experience1986-1991 任教清华大学建筑学院，课程：毕业设计，建筑设计 Teaching in School o f Architecture,Tsinghua University.Course:Graduation Design,Architecture Design 参与公众及专业服务组织 Public and Professional Service大学校园规划社团 Society for Col25、lege and University Planning 美国注册规划师学会 American Institute of Certified Planners 教育背景 Education Background2000:美国马萨诸塞州，哈佛大学，设计研究生院（GSD），设计硕士，优秀毕业生Master in Design,Degree with Distinction,Graduate School of Design,Harvard University,Cambridge,Massachusetts1986：中国北京，清华大学，建筑学院，建筑学学士Bachelor of Architect26、ure,School of Architecture,Tsinghua University,Beijing,China 豪斯泰勒 Scott Hostetler首席执行官，总裁，合伙人CEO,HZS USA;President,HZS Shanghai;Partner佛罗里达、夏威夷注册景观建筑师Registered Landscape Architect in Florida and Hawaii17 年景观建筑设计经验17 years of landscape architectural design experience工作经验 Working Experience2006-豪斯泰勒张27、思图德建筑设计咨询(上海)有限公司 首席执行官，总裁，合伙人 Hostetler Zhang Studer(HZS)Shanghai CEO,HZS USA;President,HZS Shanghai;Partner2004-2006 美国Niles Bolton Associates 景观设计总监Niles Bolton Associates(NBA)Director of Landscape Architecture2002-2004 贝尔高林国际（香港）有限公司 设计总监Belt Collins(Hong Kong)Design Director 教育背景 Education Back28、ground1990：美国宾西法尼亚大学-（园林设计）建筑学硕士 Master or Landscape Architecture,University of Pennsylvania,1988：美国肯塔基大学-（园林设计）建筑学学士 Bachelor of Science,Landscape Architecture,University of Kentucky,1987：意大利乔治亚大学-海外设计研习课程 Design Studies Abroad,University of Georgia 目 录目 录Contents前言前言 Foreword 项目所要解决的问题Problem to b29、e solved by theProject 规划思路及技术路线Planning Ideas and Technical Route一、宏观背景分析一、宏观背景分析 Plan Review 区位及交通Location and Transportation 城市概况City Overview二、旅游专题二、旅游专题 Tourism Specific 区域旅游环境分析Regional Tourism Environment Analysis?成渝地区旅游环境分析Chengdu-chongqing Region Tourism Environment Analysis?遂宁市域旅游资源分析Analy30、sis of Suining Tourism Resources?项目周边旅游资源分析Analysis of Tourism Resources on Perimeter of Project?旅游资源总体特征分析Analysis of General Characteristics of Tourism Resources 市场竞争力综合分析Comprehensive Analysis of Market Competitiveness?遂宁旅游发展现状概况Suining Tourism Development Overview?遂宁旅游客源市场细分Suining Tourist sourc31、e market subdivision?潜在客源市场分析Analysis of the potential market?市场总体特征General characteristics of market?专项旅游Special Tour?佛教文化旅游General characteristics of market?温泉、盐卤旅游Hot springs,Salt Halogen Travel?主题游乐园Theme Park Travel?高尔夫旅游Golf Travel三、文化专题三、文化专题 Culture Study 引 言Introduction 当地文脉解读Intepretation 32、of Local Cultral Context 文化旅游案例研究Case Studies of Cultural Tourism 文化建设的愿景和措施 Vision and Measures of Cultural Construction 四、案例研究四、案例研究 Case studies 案例借鉴说明Case Study Narrative 案例总体框架Case study overall framework 深圳东部华侨城Shenzhen East OCT 美国田纳西州多利伍德森林公园frameworkDolly Wood Forest Park in Pigeon Forge,Ten33、nessee 德国黑森林旅游度假区German black forest tourist resort 韩国思帕比斯South Korea Think puppy 美国格林布赖尔度假中心The Greenbrier Activities Center 美国博尔德Boucobr 洛杉矶六旗魔术山Six Flags Magic Mountain of Los Angeles 美国银元城主题公园Silver Dollar City in Branson,Missouri 佛吉尼亚威廉斯堡殖民地历史公园Williams bur五、规划回顾五、规划回顾 Plan Review 上层次规划分析Upper 34、Plan Analysis 相关规划分析Analysis of Relevant Planning六、现状分析六、现状分析 Analysis of Existing Conditions 基地与城市关系Relationship between Site and City 周边相关项目分析Analysis of Related Peripheral Project 现状景观环境Existing Landscape Environment 土地利用现状Existing Land Use GIS地形分析GIS Topographic Analysis 现状综合分析Existing Comprehen35、sive Analysis 关键影响因素分析Key Affecting Factors Analysis 用地适宜性评价Land Use Suitability Assessment七、河东新区产业发展思路七、河东新区产业发展思路Hedong New District Industry Development Ideas 国家产业政策与趋势National Industrial Policies and Trends 成渝地区及遂宁市产业分析Industry Analysis of Chengdu-Chongqing Region and Suining City 遂宁市产业小结Suining36、 Industry Summary 河东新区产业发展方向和产业选择Hedong New District Industrial Development Direction and Industrial Selection 河东新区产业布局Hedong New District Industrail Layout 分区产业研究Study of Industrial Zoning?河东一期Hedong Phase I?仁里片区Renli Parcel?河东二期Hedong Phase II?中华养生谷China Health Valley八、河东新区总体定位和功能梳理八、河东新区总体定位和功能梳理37、Hedong New District Overall Positioning andPlate Development Clues 河东新区总体定位Hedong New District Overall Positioning 河东新区分区定位Hedong New District Zoning Positioning 河东新区功能梳理Hedong New District Overall Positioning 重要影响因素分析Analysis of Important Factors九、中华养生谷总体定位策划九、中华养生谷总体定位策划 China Health Valley Positi38、oning and goals 总体定位Investment Main Positioning 目标定位Goal 策划理念Programming Ideas 产业策划Industry Programming 主题发展线索Themed Development Clue十、中华养生谷策划方案十、中华养生谷策划方案Strategic Planning Scheme of China Health Valley 方案比选Function Programming 综合方案思路Overall programming ideas 功能结构Functioning structure 土地利用与经济指标Land39、use and Economic Indicators 引擎项目Engine projects 一轴One axis?一条城市景观主轴One urban landscape boulevard axis 五区Five parcels?A 观音文化主题片区Guanyin Cultural Theme Parcel?B 民俗文化主题片区Folk Culture Theme Parcel?C 教育养生主题片区Education&Health Theme Parcel?D 欧洲风情小镇片区European Style Town Parcel?E 高尚运动主题片区Noble Sports Theme P40、arcel 规划拼合Five parcels Combined Plan 旅游线路Tour Route Arrangement十一、实施与保障措施十一、实施与保障措施 Implementation and Procedures 经济测算Investment&Economic Estimation?旅游环境容量测算Tourism Environmental Capacity Calculation?项目计算依据Project Calculation Basis?旅游产品建设规模和比例测算Calculation of Tourism Products Construction Scale and 41、Proportion?总体开发成本估算Overall Development Cost Estimates 农民安置建议Farmers Resettlement Proposal?村庄现状分析Analysis of Existing Village?旅游发展对村民影响分析Analysis of Impact of Tourism Development on Villagers?建议及措施Proposals and Measures八大旅游度假区启动eight Major Tourism Resort Districts start交通枢纽逐渐形成Transport hub gradually42、 takes shape.正在经历城市史上最伟大的正在经历城市史上最伟大的experiencing the greatest in the urban history地位提升地位提升Raise Status遂宁遂宁正在经历城市史上最壮观的正在经历城市史上最壮观的SuiningIs experiencing the most spectacular in the urban history空间转换空间转换Space Conversion从沿江发展转向抱江发展Transition from development along the river to development embracing t43、he river市区面积从45平方公里扩大到85平方公里Urban area expands from 45 square kilometers to 85 square kilometers从单中心走向多中心From a single center to multi-center遂宁如何走出一条可持续发展道路？遂宁如何走出一条可持续发展道路？Suining how to embark on a road of sustainable development?2009年，森林覆盖率47.8%，位居四川省第一；In 2009,forest coverage reached up to 47.8%44、,ranking first in Sichuan Province;?遂宁城镇化率40.1%落后于成渝地区平均43.4%；Suining has achieved 40.1%urbanization rate,lagging behind the average rate of 43.4%in Chengdu-Chongqing region;?2007年，遂宁市经济以14的速度高速发展；In 2007,Suining City registered the economic rapid development at rate of 14%.前 言前 言Foreword 乐山Leshan眉山45、成都Chengdu德阳Deyang绵阳Mianyang城镇体系发展轴Urban SystemDevelopment Axis南充Nanchong遂宁Suining资阳ziyang内江Neijiang重庆Chongqing成渝经济区Chengdu-Chongqing Economic Zone新成渝产业走廊New Chengdu-Chongqing Industry Corridor?成渝经济区快速崛起成渝经济区快速崛起Rapid rise of Chengdu-Chongqing Economic Zone遂宁位于成渝经济区的第一圈层，应抓住成渝经济区快速发展的有利契机，充分利用成都、重庆两大46、都市带来的巨大的资源空间。实现自身的飞速发展。Suining is located in the first circle of Chengdu-Chongqing Economic Zone,so that it should seize the favorable opportunity of rapid development of Chengdu-Chongqing Economic Zone,and make full use of enormous resources space of two cities Chengdu and Chongqing to realize its 47、rapid development.?成渝经济区呼唤“第三城”成渝经济区呼唤“第三城”Chengdu-Chongqing Economic Zone Calling For“Third City 成渝地区除重庆、成都特大城市外，缺少两个特大城市之间起枢纽与承接的“第三城”，单靠成都、重庆的辐射影响力不足以带动区域快速发展。遂宁要借助成都、重庆两大资源板块，加快自身发展，实现成渝片区“第三城”。In addition to mega-cities of Chongqing,Chengdu in Chongqing-Chongqing Region,it lacks of a“third city48、”between the two mega-cities to play the function as hub and transition,Depending on the influence of radiation of Chengdu and Chongqing alone is insufficient to pull the regions fast development,so that Suining should rely on two major resources sectors of Chengdu and Chongqing,to accelerate its ow49、n development and achieve to become“Third City”Chengdu-Chongqing Region.?遂宁遂宁承接成渝两地的产业转移承接成渝两地的产业转移Suiningundertakes the industrial transfer of Chengdu and Chongqing遂宁位于新成渝产业走廊内，四川省第二大交通枢纽，借助其区位优势，可以承接成渝两地的产业转移，实现自身产业的升级和转型。Suining is located in the new Chengdu-Chongqing industrial corridor,Sichuans50、 second-largest transportation hub,with its geographical advantages,it can undertake the transfer of industries from Chengdu and Chongqing to realize its own industrial upgrading and transformation.前 言前 言Foreword 待解决的问题待解决的问题Problem to be solved提出疑问提出疑问Question现有情况现有情况Existing Situation旅游区发展定位？旅游区发展51、定位？Positioning of tourism area development?与遂宁城区其他旅游区开发区的关系如何？How about the relationship with other tourist areas in Suining urban districts?如何与其他旅游区开发区形成竞争与协作？How to form competition and collaboration with other tourist development areas?如何创造最大的经济效益？How to create the greatest economic benefit?位于城市的52、东部，目前城市主要向河东发展形成组团式格局.Located in the east of the city,curently,the city developed toward Hedong in a group pattern发展战略选择？发展战略选择？Selection of development Strategy?仅作为城市旅游拓展区？Only as urban tourism development expansion areas?还是作为整个遂宁旅游的核心区？Or as the core area of the Suining Travel?每个成功旅游区开发都应该有自己的发展战略53、；本项目发展战略还有待进一步深入研究.Each successful tourism development should have their own development strategies;the project development strategy needs to have further in-depth study产品及项目策划？产品及项目策划？Product and Project planning?可开发的旅游产品？Tourism products that can be developed?目前已存在的旅游产品该如何优化和调整？How to optimize and54、 adjust the existing tourism product?未来将会有哪些可能发展的新旅游产品？What may there be to be developed as new tourism products in future?可开发的城市功能？Urban functions that can be developed?新的城市功能定位该如何协调发展？How to coordinate the development for the new urban functional positioning?未来将会有哪些城市功能可开发？What may there be to be 55、developed as the urban fucntion in future?旅游产品：目前主要存在灵泉景区；Travel Products：At present,there is aminly Lingquan scenic area etc;功能：项目区域内目前尚未形成城市功能区。Function:The urban functional areas has not yet formed within the project area.空间及功能布局空间及功能布局Spatial and functional layout 项目内部用地如何优化？How to optimize land56、 use within the project?项目如何与周边旅游片区开发协调一致？How will the project coordinate with the peripheral Tourism Development Area?项目空间布局？Project spatial layout?规划区内已有罐子口项目、高速公路便道等项目已实施中。In the planned area,there have been Guanzikou Project and expressway under progress of implementation实施策略与计划？实施策略与计划？Implemen57、tation strategy and plan?项目实施保障政策措施如何实现？How to implement the safeguard policy and measures of projec？如何协调村民与城市发展？How to coordinate the villagers with urban development？项目分期实施与经济匡算？Phased implementation of the project and economic calculations?罐子口拆迁安置已经完成，高速便道即将完工The relocation and resettlement of Gu58、anzikou have been completed.,the highway is about ot be completed.疑问疑问Question12345项目所要解决的问题项目所要解决的问题?Problem to be solved by theProject?前 言前 言Foreword 中华养生谷总体策划中华养生谷总体策划Overall programming for Dongshan Parcel of Hedong New District of Suining City旅游规划tourist Plan空间规划Spatial Plan政策措施Policies&Measure59、s基础研究Basic Study专项研究Special Study 资源环境Resources Environment 社会经济Society Economy 综合现状Comprehensive Existing Conditions相关政策Relevant Policies区域发展Regional Development 相关规划Relevant Plan 文化专题研究Culture Topic Study旅游专题研究Industry Topic Study 相关案例研究Relevant Case Study 旅游区与城市共同发展Joint Development ofTourism Are60、a and City发展定位Development positioning 发展目标Development Objectives 发展对策Development Strategies 旅游产品体系Tourism Product System 旅游线路设计Tourism Route Design 重点项目策划Key Project Programming旅游形象策划Tourism ImageDesign旅游功能结构Tourism function Programming 旅游产品布局Tourism Product Layout 旅游线路规划Tourism Route Plan 用地规划Land 61、Use Plan旅游支撑体系Travel Support System 实施策略Implementation Strategy 实施计划Implementation Plan 政策支持Policy Support 产品及项目策划Product&Project Programming空间及功能布局Spatial&Functional Layout实施策略与计划Implementation Strategy and Planning规划研究规划研究Plan study 发展定位及目标发展定位及目标Development positioning&Objectives总体策划成果总体策划成果Overa62、ll programming Deliverbales Comment Feedback市场营销策划Marketing Programming意见反馈意见反馈规划思路及技术路线规划思路及技术路线Planning Ideas and Technical Route前 言前 言Foreword PART 1宏观背景分析宏观背景分析Macro-background Analysis一、区位及交通Location and Transportation二、城市概况City Overview区位及交通区位及交通Location TrafficNew City Core CBD长三角经济圈Yangtze R63、iver Delta Economic Circle环渤海经济圈Bohai Economic Circle东北老工业振兴基地Northeastern China Old Industrial Revitalization Base西部大开发Western Development成渝经济圈Chengdu-ChongqingEconomic Circle珠三角经济圈Pearl River DeltaEconomic Circle老城区Old Urban Area河东新区Hedong New District东山风景区Dongshan Scenic Spot基地Site涪江生态景观带Fujiang 64、River Ecological Landscape Belt联盟河景观带Lianmeng River Landscape Belt城市景观带Urban Landscape Belt城市风貌中轴线Urban Scene Central Axis在西部大开发的战略背景下，成渝经济圈是继长三角、珠三角、环渤海之后的第四大经济圈，是中国经济经济增长的第四极。With the background of Western Development Strategy,Chengdu-ChongqingEconomic Zone is the fourth-largest economic circle af65、ter Yangtze River Delta,Pearl River Delta,Bohai Sea economic circles,as the fourth poleof Chinas economic growth.区位区位遂宁处于四川省城镇体系K型发展轴上，是四川省重点开发地区之一，城市正呈现出快速发展的趋势。Sichuan is located in urban system K shaped development axis in Sichuan Province,is one of the key development region in Sichuan Province,66、the city is showing a trend of rapid growth.中华养生谷位于遂宁山、水、城风貌中轴线的端点，邻近河东文化旅游产业区，是城市旅游向东扩展的重要区域。China Health Valley is located in the end of the axis of mountains,water,city style,near Hedong cultural tourism industrial area,so it is an important region in eastward expansion for urban tourism.全国区位全国区位67、National Location四川省区位四川省区位Sichuan Province Location遂宁市区位遂宁市区位Suining City Location成渝经济区中国经济增长第四极Chengdu-Chongqing Economic Zone-Fourth pole of national economic growth遂宁四川省城镇发展轴上的重要节点Suining-important node of Sichuan urban development axis of中华养生谷遂宁市旅游扩展的重要区域Chinese Health Valley-an important regio68、n in tourism expansion of Suining CityLocation?“一环八线”的高速公路网络“一环八线”的高速公路网络“One Ring and Eight Lines”expressway network“一环”：是指成南、遂渝、遂绵高速合围形成的遂宁绕城高速公路。“One ring:refers to Suining Ring Expressway composed of Chengdu-Nanchong,Suining-Chongqing and Suining-mianyang Expressways.“八线”：是指遂宁通往成都、重庆、南充、绵阳、内江、资阳69、广安、巴中的8条高速公路。“Eight lines”:refers to 8 expressways leading to Chengdu,Chongqing,Nanchong,Mianyang,Neijiang,Ziyang,Guangan,Bazhong.?“七向二十一线”的铁路网络“七向二十一线”的铁路网络 Twenty one Lines in Seven Directions Railway network“七向二十一线”：是指遂宁通往成都、重庆、南充、绵阳、内江、广安、雅安7个方向，涉及的21条铁道线路。“Twenty one Lines in Seven Aspects”:re70、fers to 7 directions leading to Chengdu,Chongqing,Nanchong,Mianyang,Neijiang,Guangan,Yaan,involving the 21 railway lines.?港空陆一体的交通系统港空陆一体的交通系统Air-Land Integrated Transport System 安居4C机场计划新建，涪江复航It plans ti build Anju 4C Airport build housing,Fujiang River resumes navigation service.区位及交通区位及交通Locatio71、n Traffic广德寺Guangde Temple宋瓷博物馆Song DynastyPorcelain MuseumCBD灵泉寺Lingquan Temple市政府Municipal governmentHOPSA综合区基地Site火车站Railway Station规划南站Planned South Railway Station成南高速遂渝高速318国道318 State Road城南铁路遂渝高铁至绵阳To Mianyang至成都To Chengdu至重庆To Chongqing至南充To Nanchong至广安To Guangan至内江To Neijiang至蓬溪To penxi绵渝高72、速高速公路Expressway快速路High-speed Road主干道Primary Road次干道Secondary Road图例Legend至绵阳To Mianyang至成都To ChengduMianyang ChongqingExpressway至内江To Neijiang至重庆To ChongqingSuining-Chongqing Expressway至绵阳To MianyangChengdu NanchongExpresswayChengdu NanchongRailwaySuining ChongqingHigh-speed Railway MianyangNanchong73、GuanganChongqingNeijiangChengdu区位及交通区位及交通Location Traffic?交通条件改善对遂宁旅游影响分析交通条件改善对遂宁旅游影响分析Analysis of Impact of Improved Transport Conditions on Suining Tourism遂渝动车使遂宁至成渝地区仅需50分钟；It takes only 50 minutes to reach Chengdu-Chongqing region from Suining by Suining-Chongqing railway motor car;高速公路至成渝地区70分74、钟；70 minutes to reach Chengdu-Chongqing region by expressway;遂宁已经成为四川第二大交通枢纽。Sichuan has become the second largest transportation hub in Sichuan Province.改变传统生活方式改变传统生活方式Change the traditional way of life工作在成渝、居住在遂宁、遂宁作为成渝地区“第二居所”成为可能;Work in Chengdu-Chongqing,live in Suining,making possible for Sui75、ning to become the second home in Chengdu-Chongqing region;强化了各地区之间的联系,为借景旅游以及构筑区域精品旅游线路提供了可能性。Strengthen the links between the various regions,offer the possibility to landcsape-borrowing tourism as well as build regional high-quality tourist routes.加强遂宁与成渝地区的经济互动,有助于提升遂宁市的旅游业,加快融入“成渝”大旅游圈。Enhance 76、the economic interaction between Suining and Chengdu-Chongqing region,help to improve the tourism industry in Suining,speed up the integration with Chengdu-Chongqingbig tourism circle.加快融入“成渝”大旅游加快融入“成渝”大旅游Accelerate integration with Chengdu-Chongqing Grand Tourism加强区域旅游联系加强区域旅游联系Strengthen regional77、 tourism ties城市概况城市概况City Overview0501001502002503003504004501978 1985 1990 1995 2000 2004 2005 2006 2008 2009经历了三次经济快速发展经历了三次经济快速发展Undergo three rapid economic developments19901995年19952004年20042009年从2000年以后至今呈现快速发展迹象After 2000,it has shown signs of rapiddevelopment.2009年全市人口386.18万人。In 2009,the ci78、tys population is 3,8618 million.现在：现在：遂宁正面临新的机遇和挑战，是和成渝两大城市共生共存还是求同存异？我们希望他能展翅高飞，跻身国际化的花园城市之列。而不仅仅作为川中政治、经济、文化中心。Now:Suining is facing new opportunities and challenges,Will Suining city co-exist or Seek common ground while reserving difference with Chengdu and Chongqing?We hope he can fly high,rank79、 among the world garden cities.Not just as political,economic and cultural center in central Sichuan.遂宁：遂宁：有“小成都”、“东川巨邑”、“川中重镇”、“西部水都”之称。1600多年的悠久历史和灿烂的古老文明赋予这块土地异常丰富的的文化遗产。Suining:once called as“Little Chengdu”,“Giant City in Eastern Sichuan”“Key Town In Central Sihcuan”,“Water Capital in Western C80、hina”。1600 years of long history and splendid ancient civilization endowed the land with exceptionally rich cultural heritage丘陵低山地区丘陵低山地区Hilly low mountainous area丘陵约占全市总面积的70%，河谷、台阶地占25%，低山占5%，海拔高度在300600米之间。土地为“红土地”。Hills accout for about 70%of the total area of the city,valley and terrace account81、 for,25%,low mountains account for 5%,in a range of altitude 300-600 meters.Land is of red land 中小河流众多中小河流众多Many medium and small rivers流域面积在100平方公里以上的河流有15条。涪江全长700公里，遂宁境内171公里。There are 15 rivers with drainage area of 100 square kilometers.The full length along the river is 700 km,171 km within th82、e territory of Suining.天然气和盐卤资源丰富天然气和盐卤资源丰富Abundant resources of natural gas and salt helogen主要有石油、天然气、井盐、砂金、石灰石等。Mainly petroleum oil,natural gas,well salt,sand gold,limestone,etc.全国有名的“白芷之乡”全国有名的“白芷之乡”NationalfamousAngelica town 生物资源约1500多个品种或品系，其中植物资源1000余种，农作物栽培品种达367个。There are about 1,500 vari83、eties of biological resources,of which there are more than 1,000 species of plant resources,367 species of crop cultivated.（GDP）亿元（GDP）亿元经济人口概况经济人口概况Economy&populationp Overview历史文化概况历史文化概况Historical Culture Overview地理资源概况地理资源概况Geographic Resources OverviewPART 2旅游专题旅游专题Tourism Specific一、区域旅游环境分析Reg84、ional Tourism Environment Analysis1)成渝地区旅游环境分析Chengdu-chongqing Region Tourism Environment Analysis?主要景区分布分析Major Scenic Spots Distribution Analysis?核心景区影响力分析Influence Analysis of Core Scenic Spots2)遂宁市域旅游资源分析Analysis of Suining Tourism Resources?旅游资源分布分析Analysis of Distribution of Tourism Resources85、?旅游资源特征分析Analysis of Characteristics of Tourism Resources3)项目周边旅游资源分析Analysis of Tourism Resources on Perimeter of Project?旅游资源分布分析Analysis of Distribution of Tourism Resources?旅游资源特征分析Analysis of Characteristics of Tourism Resources?旅游资源总体特征分析Analysis of General Characteristics of Tourism Resources86、4)总体特征General Characteristics 二、市场竞争力综合分析Comprehensive Analysis of Market Competitiveness1)遂宁旅游发展现状概况Suining Tourism Development Overview2)遂宁旅游客源市场细分Suining Tourist source market subdivision3)潜在客源市场分析Analysis of the potential market4)市场总体特征General characteristics of market三、专项旅游Special Tour1)佛教文化旅游B87、uddhist Culture and Tourism2)温泉、盐卤旅游Hot springs,Salt Halogen Travel3)主题乐园旅游Theme Park Travel4)高尔夫旅游Golf Travel旅游专题旅游专题Tourism Topic市场竞争力分析Nayalsis of Market Competitiveness潜在客源市场Potential Tourist Source Market客源市场细分Tourist Market Segmentation遂宁旅游发展现状概况Suining Existing Tourism Development Overview项目周88、边旅游资源分析Analysis of Tourism Resources on the perimeter of Project遂宁市旅游资源分析Analysis of Suining City Tourism Resources成渝地区旅游环境分析Analysis of Chengdu-Chongqing Region Tourism Environment区域旅游环境分析Analysis of Regional Tourism Environment专项旅游Special Tourism主题乐园旅游Theme Park Travel温泉盐卤旅游Hot Spring Salt Halogen89、 Tour佛教文化旅游Buddhist Cultural TourGOLF旅游GOLF Tour市场市场Market资源资源Resources 引擎引擎Engine愿景及策略愿景及策略Vision&Strategy成渝地区主要景区列表Chengdu-Chongqing Region Major Scenic Spots List1、南充市嘉陵第一桑梓旅游区、南充市嘉陵第一桑梓旅游区2、遂宁观音故里、遂宁观音故里3、遂宁市中国死海旅游度假区、遂宁市中国死海旅游度假区川东丘陵旅游片区Eastern Sichuan Hill Tourism Parcel4、广安龙须沟风景区、广安龙须沟风景区5、绵阳90、市江油窦圌山风景区、绵阳市江油窦圌山风景区6、仙海康体运动度假区、仙海康体运动度假区7、梓桐县七曲山风景区、梓桐县七曲山风景区川北中山旅游片区Northern Sichuan Zhongshan Tourism Parcel8、绵阳市平武报恩寺、绵阳市平武报恩寺9、成都诸温泉、成都诸温泉10、成都市宝光桂湖文化旅游区、成都市宝光桂湖文化旅游区11、青城山、青城山-都江堰旅游景区都江堰旅游景区12、峨眉山风景名胜区、峨眉山风景名胜区13、成都市欢乐谷景区、成都市欢乐谷景区14、青城山风景区、青城山风景区15、资阳安岳石刻、资阳安岳石刻成都平原旅游片区Chengdu PlainTourism Pa91、rcel16、广汉三星堆博物馆、广汉三星堆博物馆17、乐山大佛景区、乐山大佛景区18、乐山市夹江天福观光茶园、乐山市夹江天福观光茶园19、内江西岩摩崖造像、内江西岩摩崖造像20、内江白云峡风景区、内江白云峡风景区川南低中山旅游片区Southern Sichuan HillsZhongshan Tourism Parcel21、自贡飞龙峡景区、自贡飞龙峡景区22、重庆温泉、重庆温泉24、统景温泉风景区、统景温泉风景区25、重庆市南山植物园、重庆市南山植物园27、大足石刻旅游区、大足石刻旅游区28、重庆歌乐山国家森林公园、重庆歌乐山国家森林公园29、缙云山国家级自然保护区、缙云山国家级自然保护区392、0、万盛黑山谷生态旅游区、万盛黑山谷生态旅游区山城重庆旅游片区Chongqing Mountain City Tourism Parcel31、四面山国家级风景名胜区、四面山国家级风景名胜区?主要景区分布分析主要景区分布分析Analysis of Distribution of Major Scenic Spots成渝地区旅游资源分析成渝地区旅游资源分析Chengdu-Chongqing Region Tourism Resources Analysis川南丘陵低中山旅游片区Southern Sichuan Hills Zhongshan Tourism Parcel川北中山旅游片区North93、ern Sichuan Zhongshan Tourism Parcel成都平原旅游片区Chengdu Plain Tourism Parcel成渝地区五大旅游片区图Chengdu-Chongqing Region Five Tourism Parcel map成渝地区旅游概况Chengdu-Chongqing Tourism Overview山城重庆旅游片区Chongqing Mountain City Tourism Parcel川东丘陵旅游片区：川东丘陵旅游片区：Eastern Sichuan Hills Tourism Parcel:丘陵地貌，地貌特色不够突出；地貌特色不够突出；Lan94、d feature is not prominent;缺乏都市旅游项目；缺乏都市旅游项目；Lack of urban tourism projects;缺乏国际影响力的核心景区。缺乏国际影响力的核心景区。Lack of the core area with international influence.川北中山旅游片区：川北中山旅游片区：Northern Sichuan Zhongshan Tourism Parcel:旅游资源相对分散，依靠成都和九寨沟、黄龙沟的旅游市场。成都平原旅游片区：成都平原旅游片区：Chengdu Plain Tourism Parcel:都江堰、峨眉山、青城山等风95、景名胜区，具有较大的国际影响力。城市旅游发展较快。川南低中山旅游片区：川南低中山旅游片区：Southern Sichuan Hills Zhongshan Tourism Parcel拥有乐山大佛、飞龙峡等具有一定的国际影响力的风景名胜区。山城重庆旅游片区：山城重庆旅游片区：Chongqing Mountain City Tourism Parcel大足石刻、歌乐山、温泉等旅游资源具有一定的国际影响力，是现代城市旅游和自然、宗教、人文旅游都相对集中的区域。川东丘陵旅游片区Eastern Sichuan Hill Tourism Parcel盐卤养生，休闲度假Salt halogen healt96、h,leisure resort宗教遗产，建筑文化Religious heritage,architectural cultural中国死海景区hinas DeadSea Scenic Spot观音故里Guanyin Hometown旅游片区旅游片区Toursim Parcel核心项目核心项目Core Projects主要特征主要特征Main Features川北中山旅游片区川北中山旅游片区Northern Sichuan Zhongshan Tourism Parcel成都平原旅游片区成都平原旅游片区Chengdu Plain Tourism Parcel川南低中山旅游片区川南低中山旅游片区97、Southern Sichuan HillsZhongshan Tourism Parcel山城重庆旅游片区山城重庆旅游片区Chongqing Mountain City Tourism Parcel总体评析：佛教文化、温泉养生已成为成渝地区主要旅游品牌；区域内尚无国家级旅游度假区；川东地区缺乏国际影响力景区。佛教文化、温泉养生已成为成渝地区主要旅游品牌；区域内尚无国家级旅游度假区；川东地区缺乏国际影响力景区。影响力等级影响力等级Influence Level成渝地区旅游资源分析成渝地区旅游资源分析Chengdu-Chongqing Region Tourism Environment Ana98、lysis仙海度假区Xianhai River Resort Area大型库区旅游度假区Large Reservoir Resort Area都江堰D ujiang Dam峨眉山Mount Emei乐山大佛Buddha Leshan Giant重庆温泉Hot Spring大足石刻Dazu Rock Carvings世界水利工程奇迹World Water Conservancy Wonder中国四大佛教名山之一One of four famous Buddhist mountains in China世界最大石刻弥勒佛Worlds largest stone Maitreya Buddha世界最99、大石刻弥勒佛The worlds largest stone Maitreya Buddha中国晚期石窟艺术中的优秀代表Chinese outstanding representative grotto art世界影响力国内影响力地区影响力?核心景区影响力分析核心景区影响力分析Analysis of Influence of CoreScenic Spots川东丘陵旅游片区川东丘陵旅游片区Eastern Sichuan Hills Tourism ParcelWorld InfluenceNational InfluenceRegional influenceGeneral Comments:100、Buddhist culture,health Spa have become a major tourism brand in Chengdu-Chongqing region;There is no regional level tourism resort in the region;Lack of international influence in Eastern Sichuan.盐卤文化资源盐卤文化资源Salt HalogenCultural Resources1、中国死海旅游度假区、中国死海旅游度假区China Dead Sea Resort Area2、卓筒井全国非物质文化遗产101、卓筒井全国非物质文化遗产Zhuotong Well national intangible cultural heritage1、广德寺风景区、广德寺风景区 Guangde Temple Scenic Area2、灵泉寺风景区、灵泉寺风景区 Lingquan Temple Scenic Area3、宝梵寺壁画、宝梵寺壁画 Baofan Temple murals4、卧佛院、卧佛院 Reclining Buddha School其它人文资源其它人文资源Other Humanity Resources1、四川宋瓷博物馆、四川宋瓷博物馆Sichuan Province Song DynastyPo102、rcelain Museum2、陈子昂故里、陈子昂故里 Chen Ziang Hometown3、黄峨古镇、黄峨古镇 Huange Town自然景观资源自然景观资源Natural LandscapeResources1、中华侏罗纪公园、中华侏罗纪公园 Chinese Jurassic Park2、观音湖、观音湖 Guanyin Lake3、平安森林公园、平安森林公园Pinan Forest Park4、赤城湖、赤城湖 Cicheng Lake5、蓬莱公园、蓬莱公园Penglai Park6、跑马滩风景区、跑马滩风景区 Paoma Beach Scenic Spot7、桃花山风景区、桃花山风景区103、Peach Blossom Mountain Scenic Spot 8、麒山农业生态园、麒山农业生态园Qi Mountain Agriculture Ecological Park9、高峰山、高峰山 Gaofeng Mount遂宁旅游资源分析遂宁旅游资源分析Analysis of Suining Tourism Resources?旅游资源分布分析旅游资源分布分析Anaylsis of Main Tourism Areas(spots)佛教文化资源佛教文化资源Buddhist CulturalResources金华山风景旅游区Jinhua Mount Scenic Area平安寨风景旅游区高104、峰山旅游文化风景区Gaofeng Mount Tourism Cultural Scenic Area赤城湖风景区Chicheng Lake Scenic Area宝梵寺壁画Baofan Temple Murals临泉寺Lingquan广德寺麻子滩Mazi Beach卧佛寺、跑马滩Reclining Buddha Temple Paoma Beach中国死海China Dead Sea卓筒井Zhuotong Well中华侏罗纪公园China Jurassic Park陈子昂故里黄峨镇Huanger town宋瓷博物馆Song Dynasty Porcelain Meusum观音湖Guanyin105、 Lake自然景观资源集聚区Natural Landscape ResorucesAggregation Area佛教文化资源集聚区Buddhist Cultural ResourcesAggregation Area盐卤文化资源集聚区Slat Halogen Cultural Resources Aggregation Area自然景观资源集聚区Natural Landscape Resoruces Aggregation Area?旅游资源特征分析旅游资源特征分析Analysis of Characteristics of Tourism Resources类型特征类型特征Type Cha106、racteristics分布特征分布特征Distribution Characteristics综合评价综合评价Comprehensive Assessment1、核心价值旅游资源初具规模和品牌；The tourism resources with core value begun to takeshape and has brand;2、现代都市旅游资源相对匮乏。Relatively lack of modern urban tourism resources.3、资源总体分布较为分散，不利于整体开发The overall distribution of resources is more 107、dispersed,so that it is not conducive to overall development;4、休闲度假资源丰富，但有待开发。Leisure resort resources re rich,but to be developed?东部观音文化聚集区East-Guanyin Cultural Concentrated Area观音文化高度集中，已形成灵泉寺，广德寺，观音湖等观音文化旅游区并具有一定影响力。Guanyin Culture is highly concentrated,and has formed Guanyin Cultural Tourism Zo108、ne composed of Lingquan Temple,Guangde Temple,Goddess of Mercy Lake,which has a certain influence.?西部盐卤文化资源聚集区West slaty halegon cultural resources gathering area中国死海，卓筒井等发展较成熟。Chinas Dead Sea,Zhuotong Well are more mature.?南部自然景观资源聚集区South-Natural landscape resources gathering area以跑马滩、麻子滩等库区景观为代表。109、开发处于初级阶段。Juma Beach,and Mazi Beach are the representative reservoir landscape,they developed at an early stage.?北部自然景观资源聚集区North-Natural landscape resources gathering area 金华山、赤城湖自然景观优美，大型度假区也在建设中。Jinhua Mount and Chicheng Lake natural scenery is beautiful,a large resort area is also built inside.?盐110、卤文化资源遂宁盐卤资源丰富，中国死海已经具有较强竞争力。Slat Halogen Cultural Resources-rich halegon resources in Suining,China Dead Sea has a strong competitive edge.?观音文化资源城区已基本形成观音文化旅游集群，拥有观音文化园，观音湖，一湖三岛，等一批以观音文化为主题的旅游项目，Guanyin Cultural Resources-Guanyin Culture Tourism cluster,has been formed in urban area composed of Gua111、nyin Cultural Park,Goddess of Mercy Lake,one lake with three islands,this is the first batch of Guanyin-themed cultural tourism project.?其它资源自然景观丰富，以丘陵和库区景观为主，与人文景观相互融合，共同构建八大旅游度假区，Other resources-rich in natural landscape,the hills and reservior landscape as main type,merged with the humnity landsc112、ape,build eight tourist resorts,遂宁旅游资源分析遂宁旅游资源分析Analysis of Suining Tourism Resources项目周边旅游资源分析项目周边旅游资源分析Anaylsis of Peripheral Tourism Resources of Project老城区：老城区：Old Urban Area拥有广德寺及老城文化娱乐设施，资源较稀缺。观音湖地区：观音湖地区：Guanyin Lake Area观音湖“一湖三岛”景观资源较丰富。河东新区：河东新区：Hedong New District灵泉寺及新区新型文化资源高度聚集。?历史人文资源 H113、istorical and Cultural Resources?灵泉寺景区灵泉寺景区 Lingquan Temple Scenic Area川中佛教活动中心，被誉为”灵泉圣境”、”西方圣境”、”观音故里”国家AAAA旅游景区以千年古刹-灵泉寺为依托，集山、林、寺、泉等自然风光和人文景观为一体的大型景区?广德寺景区广德寺景区 Guangde Temple Scenic Area千年皇家禅林，川中名胜及闻名西南的佛教圣地，被誉为“西来第一禅林”国家AAAA旅游景区以2万多平方米的宏伟建筑群在西部梵宇中首屈一指?人文资源Humanity Cultural Resources?宋瓷博物馆宋瓷博物馆S114、ong Dynasty Porcelain Museum?五彩缤纷路五彩缤纷路Colorful Road?观音文化园观音文化园Guanyin Cultural Park?体育中心体育中心Sports Center?文化中心文化中心Cultural Center?永逸电影城永逸电影城Yong Yi Film City?大千世界大千世界Wonderful Worlds?自然资源Natural Resources?观音湖观音湖,“一湖三岛一湖三岛”Guanyin Lake,“one lake and three Islands?卧龙山卧龙山Wolong Mount?灵泉山灵泉山Lingquan Mo115、unt?联盟河联盟河Lianmeng River?东山东山Dongshan Mount?湿地公园湿地公园Wetland Park?旅游资源分布分析旅游资源分布分析Analysis of Distribution of Tourism Resources河东二期Hedong Phase II老城区Old Urban Area河东一期中华养生谷China Health Valley仁里片区Renli Parcel宋瓷博物馆Song DynastyPorcelain Museum广德寺Guangde TempleHoly圣Peace平Island岛Holy圣Lotus莲Island岛圣 Holy鹭 116、Egret 岛 Island五彩缤纷路联盟河湿地公园Wetland Park灵泉寺Linquan TempleCBDCBD新区CBDNew District CBD文化中心 Cultural centre体育中心Sports Centre吕洞宾故里Lv DongbinHometown大千世界Wonderful World丘陵Hills丘陵 Hills丘陵 Hills会展中心Convention&Exhibition Centre风情酒吧街Guan观yin音Lake湖过军坝Guojun Dam旅游布局由老城向河东新区扩展蔓延旅游布局由老城向河东新区扩展蔓延Tourism layoput exte117、nds and spreads from old urban area toward Hedong New District项目周边旅游资源分析项目周边旅游资源分析Anaylsis of Peripheral Tourism Resources of Project?旅游资源特征分析旅游资源特征分析Analysis of Characteristics of Tourism Resources观音文化旅游资源集中，自然生态景观突出；观音文化旅游资源集中，自然生态景观突出；Guanyin cultural tourism resources are concentrated,the natura118、l landscapes are prominent;旅游布局由老城向河东新区扩展蔓延；旅游布局由老城向河东新区扩展蔓延；Tourism layoput extends and spreads from old urban area toward Hedong New District;老城新区旅游资源分散，缺乏统一品牌和形象。老城新区旅游资源分散，缺乏统一品牌和形象。Tourism resources dispersed in old urban area,lack of a unified brand and image;灵泉寺、广德寺、观音湖“一湖三岛”，观音文化园等一批以观音文化为主题119、的旅游项目汇集集中，并形成地区影响力的观音文化品牌。Lingquan Temple,Guangde Temple,Guanyin Lake a lake with three islands,the Goddess of Mercy-Guanyin Cultural Park and a number of cultural tourism projectS with Guanyin as the theme are brought together,and have formed a number of influential Goddess of Mercy cultural brand.120、老城区旅游资源相对较少，观音湖景观资源较为丰富，随着五彩缤纷路、中华养生谷、联盟河及河东新区文化娱乐设施的建设，河东新区旅游资源高度聚集，旅游资源呈现由老城向河东新区扩展蔓延趋势。Old City Tourism resources are relatively less,Guanyin Lake landscape resources are more abundant,with construction of the Colorful Road,Chinese Health Valley,Lianmeng River and culture and entertainment facili121、ties in Hedong District,tourism resources are highly concentrated,Tourism resources extend from Old City to Hedong new District and continue spreading trend;统筹老城与新区、观音湖的旅游资源，打造共同旅游品牌，扩大旅游影响力。Co-ordinate the Old City and New District,Guanyin Lake tourism resources,create tourism brand,expand tourism 122、influence.旅游资源总体特征分析旅游资源总体特征分析Anaylsis of General Characteristics of Tourism Resources?总体特征总体特征General Characteristics.成渝地区多为自然与佛教文化旅游资源，成渝地区多为自然与佛教文化旅游资源，尚无国家级旅游度假区，尚无国家级旅游度假区，川东丘陵旅游片区川东丘陵旅游片区缺乏具有国际影响力的旅游项目。缺乏具有国际影响力的旅游项目。Chengdu-Chongqing region has mostly natural and Buddhism cultural tourismreso123、urces,there is no state-level tourist resort,Eastern Sichuan Hills Tourism Parcel lacks of the tourism projects with international influence.遂宁市域遂宁市域Suining City Territory成渝地区成渝地区Chengdu-Chongqing Region项目周边项目周边Periphery of Project中国死海、观音故里初具规模和品牌；初具规模和品牌；现代都市旅游资源相对缺乏。现代都市旅游资源相对缺乏。China Dead Sea,God124、dess of Mercy hometown begun to take shape and brand;Relatively lack of modern urban tourism resources旅游布局由老城向河东新区扩展蔓延；旅游布局由老城向河东新区扩展蔓延；老城新区旅游资源分散，缺乏统一品牌和形象。老城新区旅游资源分散，缺乏统一品牌和形象。Tourism layoput extends and spreads from old urban area toward Hedong New District;Tourism resources dispersed in old urba125、n area,lack of a unified brand and image名次名次Rank城市城市City旅游产业产值（亿元）旅游产业产值（亿元）Tourism industry output(hundred million Yuan)占全省比重占全省比重The Proportion of total province1成都成都Chengdu501.334.042乐山乐山Leshan111.27.553宜宾宜宾yibin83.455.674南充南充Nanchong71.64.865自贡自贡Zigong65.44.446遂宁遂宁Suining56.53.84全 省全 省Entire pro126、vince1472.481002009年旅游产业统计表年旅游产业统计表2009 Tourism Industry Statistics?遂宁旅游发展现状概况遂宁旅游发展现状概况Suining Tourism Development Overview?在四川省的地位 Position in Sichuan Province2009年，全市接待国内外游客910.84万人次，实现旅游收入56.5亿元，位居四川省第六；但区域竞争力稍显薄弱，尤其与成都差距较大In 2009,the citys domestic and foreign tourists received are 9,108,400 pe127、rson-trips,attained 5.65 billion yuan of tourism revenue,ranking sixth in Sichuan Province;but the regional competitiveness is slightly weak,especially with a big gap with Chengdu遂宁市历年旅游收入及增长情况遂宁市历年旅游收入及增长情况Suining City Tourism Revenue and Growth over the years16.3425.2632.7442.0356.534.40%28.40%29.128、60%54.60%32.85%0102030405060200520062007200820090.00%10.00%20.00%30.00%40.00%50.00%60.00%旅游总收入（亿元）Total tourism revenue(one hundred million Yuan)增长率Growth Rate年份年份Year2005年年2006年年2007年年2008年年2009年旅游总收入年旅游总收入(亿元亿元)Total tourism revenue16.3425.2632.7442.0356.5相当于相当于GDPAccount for GDP7.91%10.48%10.74%1129、1.28%13.71%遂宁市历年旅游收入及占遂宁市历年旅游收入及占GDP比重比重Suining City Tourism Revenue and the proportion of GDP over the years?在国民经济的地位Position in the national economy遂宁市旅游业一直保持较快增长；对全市经济和社会发展的贡献率不断增大，且成为第三产业的主导力量（2009年旅游总收入占第三产业49.16%）The tourism industry in Suining City has maintained rapid growth;the contribution130、 rate on the citys economic and social development is increasing,and becoming a dominant force in the tertiary industry(in 2009,total tourism revenue accounted for 49.16%of tertiary industry)市场竞争力综合分析市场竞争力综合分析Comprehensive Analysis of Market Competitiveness?地域结构 Regional Structure?国内市场Domestic Marke131、t 连续五年保持较快增长，国内游客仍是遂宁主要的客源市场，且占绝对优势Maintain a rapid growth for five consecutive years,the domestic tourists are still the major tourist source markets in Suining,and in the dominant position 遂宁市本地游客是国内市场的主体，成都占据一定份额The local tourists are principal part of market in Suining City,Chengdu occupies a ce132、rtaion share.0.343.223.922.880.84449.3580.45997279100.000.501.001.502.002.503.003.504.004.502005200620072008200901002003004005006007008009001000入境游客(万人次)国内游客（万人次）遂宁市历年客源市场结构遂宁市历年客源市场结构Suining City Historical Tourist Source Market Structure?遂宁旅游客源市场细分遂宁旅游客源市场细分Suining Tourist Source Market Subdivisio133、n入境游客Inbound Tourists 国内游客Domestic Tourists1168.525.51.50.61.70.02020406080100120本地成都省内其他省外周边(含重庆)省外沿海省外其他海外市场2002年游客人数2005年遂宁市客源市场分布图年遂宁市客源市场分布图Suining City Tourist Source Market Distribution Graph in 2005?入境市场Inbound Market 总体呈现不稳定态势，2007年以来下滑严重the overall situation becomes unstable,since 2007,a s134、erious decline occurred 港澳台、东亚、东南亚国家是主要境外市场Hong Kong,Macao,East Asia,Southeast Asia are the main overseas market市场竞争力综合分析市场竞争力综合分析Comprehensive Analysis of Market Competitiveness?遂宁旅游客源市场细分遂宁旅游客源市场细分Suining Tourist Source Market Subdivision?旅游目的及消费 Tourism Purposes and Consumption?以朝拜礼佛和乡村游为主要旅游目的Bu135、ddha worship and rural tourism as the main purpose of travel?旅游人均消费相对较低，以住宿和餐饮为主Travel per capita consumption is relatively low,mainly in accommodation and catering?近年高消费游客群体正逐步形成，旅游人均支出逐年递增High consumption groups are gradually taking shape in recent years,tourism spending per capita increased year 136、by year2009年遂宁市年遂宁市A级旅游景区接待情况级旅游景区接待情况Suining City A-class Tourist Attractions Reception in 2009景区名称Name 接待游客（万人次）Tourists received(ten thousand person-trips)中国死海旅游度假区中国死海旅游度假区China Dead Sea Resort Area79.9中国观音故里旅游区中国观音故里旅游区China Guanyin Hometown Tourist Area 260四川宋瓷博物馆四川宋瓷博物馆Sichuan Province Song D137、ynasty Porcelain Museum2.3高峰山高峰山Gaofeng Mount29.37蓬莱公园蓬莱公园Penglai Park66.6射洪桃花山射洪桃花山Shehong Peach Blossom Mount227市场竞争力综合分析市场竞争力综合分析Comprehensive Analysis of Market Competitiveness?潜在客源市场分析潜在客源市场分析Analysis of the Potential Tourist Source Market?成渝地区市场 Chengdu-Chongqing regional markets?成渝地区是中国西部最大的城138、市经济圈，两小时经济圈内拥有约3500万以上的城市人口，重庆和成都两地人均GDP均已超过3000美元，正值旅游业发展的黄金期，市场巨大。Chengdu-Chongqing region is the largest urban economic circle in western China,the two-hour economic circle has about more than 35 million urban population,two places-Chongqing and Chengduy achieved more than 3,000 U.S.dollars GDP p139、er capita.Since it is in the golden period of tourism development,the market has a huge potential.?目前，在遂宁客源市场中，成都和重庆所占份额均较少，应继续巩固和深度挖掘成都市场，大力拓展重庆市场。At present,the tourist market in Suining,Chengdu and Chongqing occupy fewer share,so it should continue to consolidate and deeply tap the market in Chen140、gdu,and vigorously expand the market in Chongqing.?海外市场Overseas markets?泰国、日本、新加坡、韩国等是境外主要客源市场，已得到有效开拓，须进行更大范围的开拓及更深层次的挖掘Thailand,Japan,Singapore,South Korea are the major tourist source markets abroad,and have been effectively tapped,thus it needs to carry out a wider range of development and deepe141、r exploration.?欧美市场具有高消费的特点，逐步拓展European and American markets have high consumption characteristics,and it needs to gradually expand these market.?四川、重庆具有广泛的海外市场，共享此市场不但能增加旅游收入更能提升旅游国际形象As Sichuan and Chongqing have a wide range of overseas markets,sharing this market can not only increase tourism r142、evenue,but also enhance the international image of tourism成渝地区概况图成渝地区概况图Chengdu-Chongqing Region Overview Map?市场总体特征市场总体特征General Market CharacteristicsMarket Transformation Stage市场转型阶段市场转型阶段成渝市场有待巩固和拓展成渝市场有待巩固和拓展Chengdu and Chendgu markets await consolidation and expansion入境市场得到进一步开拓入境市场得到进一步开拓Furt143、her develop inbound market宗教、乡村游占主要份额宗教、乡村游占主要份额Religion and rural tourism accounting for a major share 正逐步由低端向高端演进正逐步由低端向高端演进Gradually evolving from low-end to high-end以本地客源为主以本地客源为主Local tourists as main source消费市场消费市场Consumption Market地域市场地域市场GeographicalMarket市场竞争力综合分析市场竞争力综合分析Comprehensive Anal144、ysis of Market Competitiveness?市场总体特征市场总体特征General Market Characteristics遂宁市旅游市场正呈现出由遂宁市旅游市场正呈现出由本地区市场向外地市场转变本地区市场向外地市场转变;低端市场向高端市场转变低端市场向高端市场转变.Suining City tourism market is showing transfromation from the regional market to outward market;low-end market to the high-end market.市场竞争力综合分析市场竞争力综合分析Co145、mprehensive Analysis of Market Competitiveness一小时市场1-hour Market两小时市场2-hour Market两小时以上市场More than 2-hour Market峨眉Emei北美North America欧洲Europe成都Chengdu本地区Region日、韩Japan,Korea重庆Chongqing东南亚各国Southeast Asian Nations乐山Leshan高端客源市场High-end tourist market中端客源市场Middle-end tourist market低端客源市场Low-end touris146、t market未来Future现在Now曾经Past港、澳、台HK,Macao,Taiwan本地区市场向外地市场转变Transform from the regional market to outward market由低端市场向高端市场转变Transform from low-end market to high-end market国内其它城市Other Domestic Cities总结：成渝地区拥有举世闻名的佛教文化遗产，佛教遗产种类丰富、形式多样。形成良好的旅游形象，继续挖掘该地区佛教文化资源具有起步高、市场大等优势，此外大足石刻、乐山大幅、峨眉山等重要品牌便于形成“叠加效应”S147、ummary:Chengdu-Chongqing region has a world-renowned Buddhist cultural heritage,a variety of Buddhist heritages in rich forms,thus forming a good tourism image,continue to tap the adavantage of Buddhist culture resources in the region,in addition to the Dazu Rock Carvings,Leshan Giant Buddha and Eme148、i Mountain and other major brands will facilitate the formation of stack effect“.静修佛教禅修行传教会议科教养心休闲娱乐人间信徒佛人间信徒佛讲法民俗学理养生慈善览胜朝拜佛教文化游，正由单纯的信徒、信众的朝拜礼佛游逐步向普通大众休闲娱乐转变。并由此带动各个相关产业的发展。Buddhist cultural tour,has been gradually shifting from the simple worship,Buddha tour to the general public recreation.And t149、hus promote the development of various related industries.地区Region名称Description特征Characteristics千佛岩摩崖造像千佛岩摩崖造像Cliff Budhdist Statues唐代龛窟造像，规模宏大，装饰华丽，雕艺精细，唐代龛窟造像，规模宏大，装饰华丽，雕艺精细，全国重点文物保护单位全国重点文物保护单位。Cave niches statues of Tang Dynasty,large-scale,ornate,fine carved arts,key cultural heritage under sta150、te protection大佛寺大佛寺Big Buddha Temple建于清初，盛于同治。大雄宝殿、天王殿、观音殿、钟楼等，功能齐全，气势恢宏。建于清初，盛于同治。大雄宝殿、天王殿、观音殿、钟楼等，功能齐全，气势恢宏。Built in early Qing Dynasty,flourishing in rein period of Emperor Tongzhi.Main Hall,King Hall,Guanying Temple,clock tower,functional complete and magnificent.马龙山卧佛马龙山卧佛Malong Mount Reclining151、 Buddha1930年开凿，佛长年开凿，佛长36米，是我国最大卧佛，表情丰富、雕刻精湛。米，是我国最大卧佛，表情丰富、雕刻精湛。Carved in 1930,Buddha is 36 meters long,as Chinas largest reclining Buddha,expressive,exquisite carving.大足石刻大足石刻Dazu Rock Carvings唐末、宋初时期的佛教摩崖石刻，造像长约唐末、宋初时期的佛教摩崖石刻，造像长约300多米，多米，全国重点文物保护单位全国重点文物保护单位、世界文化遗产世界文化遗产。Buddhist cliff carvings 152、in Tang,Song dynasties,statues are more than 300 meters long,key cultural heritage under state protection,World Heritage Site.乐山大佛乐山大佛Leshan Giant Buddha开凿于公元开凿于公元713年，高年，高71米，是米，是世界最大的石刻弥勒佛坐像，世界自然文化遗产。世界最大的石刻弥勒佛坐像，世界自然文化遗产。Carved in AD 713,71 meters high,is the worlds largest stone seating Maitreya153、 Buddha,World Natural and Cultural Heritage.峨眉山峨眉山Emei Mount中国四大佛教名山之一，有寺庙约中国四大佛教名山之一，有寺庙约26座，重要的有八大寺庙，座，重要的有八大寺庙，世界自然与文化遗产。世界自然与文化遗产。One of four famous Buddhist mountains in China,there are about 26 temples,there are eight major temples,World Natural and Cultural Heritage.青城山青城山Qingcheng Mount青城山为中154、国道教发源地之一青城山为中国道教发源地之一,面积约面积约200平方公里，国家平方公里，国家AAAAA级景区，级景区，世界文化遗产世界文化遗产Qingcheng Mount is one of birthplaces of Taoism in China,in a land area of about 200 square kilometers,State AAAAA level scenic spots,World Cultural Heritage资阳安岳石刻资阳安岳石刻Ziyang Anyue Rock Carving安岳有安岳有“中国石刻之乡中国石刻之乡“中国佛教与道教混合的石刻造像，摩155、崖造像中国佛教与道教混合的石刻造像，摩崖造像105处，造像约处，造像约10万身，四川省将申报世界文化遗产的重要项目万身，四川省将申报世界文化遗产的重要项目.Anyue is famous for Chinese Stone Carving Hometown,a mixture of Buddhism and Taoism stone carvings in China,105 cliff statues,about 100,000 statues,Sichuan Province will apply for important project under world cultural her156、itage.大足石刻大足石刻Dazu Rock Carvings唐末、宋初时期的佛教摩崖石刻，造像长约唐末、宋初时期的佛教摩崖石刻，造像长约300多米，多米，全国重点文物保护单位全国重点文物保护单位、世界文化遗产世界文化遗产。Buddhist cliff carvings in Tang,Song dynasties,statues are more than 300 meters long,key cultural heritage under state protection,World Heritage Site.四川Si chuang重庆重庆Chongqing佛教文化旅游佛教文化旅游B157、uddhist Culture TourRetreatBuddhistreligionZenPracticePreachConferenceScientificeducationMental meditationLeisureEntertainmentEarthly WorldBelieverBuddhaBuddhism Teaching HealthCharitySightseeing PilgrimageTheory成渝地区温泉旅游十分丰富，主要分布于成都平原和川西地区，重庆地区温泉资源最为丰富。川东地区温泉资源较为稀缺，遂宁是唯一拥有盐卤和温泉双重资源的地区。Chengdu-Chongq158、ing region is rich in hot spring tourism,mainly in the Chengdu Plain and western Sichuan,Chongqing has the most abundant hot spring resources.Hot spring resources are more scarce in Eastern Sichuan,Suining is only one region with both of salt halogen and hot springs.温泉资源盐卤资源主要盐卤资源分布在遂宁、广安、南充三市、现阶段仅遂159、宁以旅游度假的形式开发。The salt halogen resources mainly distribute in three cities of Suining,Guangan,Nanchong,At the current stage it is only Suining developing this resources in the tourism and resort Form.温泉、盐卤等养生旅游可以带动休闲娱乐、餐饮住宿、度假房产等一系列产业的发展。Hot springs,salt halogen and other health tour can promote devel160、opment of leisure tourism,catering accommodation,resort property and a series of industries.养生、疗养、洗浴养生、疗养、洗浴1234度假房产餐饮住宿休闲娱乐度假房产餐饮住宿休闲娱乐温泉、盐卤温泉、盐卤城市City主要温泉Main Hot Springs形象特征Image Characteristics成都成都Chengdu沿成都城市周边分别分布着沿成都城市周边分别分布着“西部欢乐谷温泉、崇州文锦江温泉、大邑花水湾温泉等。西部欢乐谷温泉、崇州文锦江温泉、大邑花水湾温泉等。Lay out on the pe161、rimeter of Chengdu West Happy Valley Hot Spring,Chongzhou Wenjinjiang Hot Spring,Dayi Huashuiwan Hot Spring田园牧歌田园牧歌Idyllic雅安市雅安市Yaan周公山温泉周公山温泉Zhougong Mount Hot Springs茶马古道茶马古道Tea Horse Road乐山市、眉山市乐山市、眉山市Leshan,Meishan乐山温泉酒店、峨眉山温泉酒店乐山温泉酒店、峨眉山温泉酒店Leshan Spa Hotel,Emeishan Hot Spring Hotel佛国仙山佛国仙山Budd162、hist mountains甘孜、阿坝甘孜、阿坝Ganzi,Aba古尔沟温泉山庄古尔沟温泉山庄Guergou Spa Resort民族风情民族风情National customs德阳市德阳市Deyang海螺沟温泉海螺沟温泉Hailuogou Hot Spring绵竹年画绵竹年画Mianzhu New Year Paiting绵阳市绵阳市Mianyang罗浮山温泉罗浮山温泉Luofu Mount Hot Spring绵州温泉绵州温泉Mianzhou Hot Spring罗浮仙境罗浮仙境Luohu Wonderland宜宾市宜宾市Yibin观斗山温泉山庄观斗山温泉山庄Guandou Mount S163、pa Resort 大峡谷温泉大峡谷温泉Grand Canyon Hot Spring竹海忘忧竹海忘忧Care-free in Bamboo Grove攀枝花市、凉山市攀枝花市、凉山市Panzhihua,Liangshan攀枝花红格温泉 螺髻山温泉 普格温泉攀枝花红格温泉 螺髻山温泉 普格温泉Panzhihua Honge Hot Spring Luoji Mount Hot Spring Puge Hot Spring攀西阳光攀西阳光Panxi Sunlight重庆市重庆市Chongqing老五泉：东泉、南泉、西泉、北泉和统景泉。老五泉：东泉、南泉、西泉、北泉和统景泉。Old five Sp164、rings:East Spring,Nan Spring,West Spring,North Spring and Tongjing Spring新五泉：天赐温泉、海蓝云天温泉、海棠晓月温泉、桥口坝温泉、中华龙温泉。新五泉：天赐温泉、海蓝云天温泉、海棠晓月温泉、桥口坝温泉、中华龙温泉。New five springs:Heaven Hot Spring,Hailan Hot Spring,Begonia Aria Spa,Qiaokou dam Hot Spring,Chinese dragon Hot Spring温泉之都温泉之都Spa Capital Catering&Accommodat165、ionHealth,Wellness,BathLeisure&entertainmentResort property温泉、盐卤旅游温泉、盐卤旅游Hot spring,Salt Halogen TourHot Spring&HalogenHot spring Resources1234567891011主题乐园旅游主题乐园旅游Theme Park Tour总结：成渝地区主题乐园项目多分布于成都、重庆两市近郊。多是城市级主题乐园、服务本市居民为主，区域性大型主题乐园较为缺乏，总结：成渝地区主题乐园项目多分布于成都、重庆两市近郊。多是城市级主题乐园、服务本市居民为主，区域性大型主题乐园较为缺乏，S166、ummary:Chengdu-Chongqing area theme park projects are distributed in suburbs of Chengdu and Chongqing cities.They are mostly city-class theme parks,the city,so it lacks of the regional large-scale theme park,持续的无季节差异旅游持续的无季节差异旅游Travel without seasonal differences家庭型集体消费家庭型集体消费Collective consumption 167、of households假日经济首先假日经济首先Holiday Economy游乐、旅馆、饮食、交通综合消费游乐、旅馆、饮食、交通综合消费Amusement,hotels,restaurants,transportcomprehensive consumption体验经济是继服务业之后兴起的生力军，主题乐园是体验经济的代表，并能迅速聚集人气。是体验经济的代表，并能迅速聚集人气。The experience economy is the burgeoning force following the service industry,the theme park serves as a repr168、esentative of the experience economy,it has continued benefit,family collective holiday consumption and economic characteristics.地区Region项目Project概况Profile特色Feature1、加勒比海水世界主题乐、加勒比海水世界主题乐Caribbean Water World Theme Park位于重庆南山旅游核心地带，公园占地近位于重庆南山旅游核心地带，公园占地近1000亩。亩。Located in Chongqing Nanshan tourism 169、core area,parks covers land area of nearly 1,000Mu.成为辐射整个西部的世界级主题水乐园。成为辐射整个西部的世界级主题水乐园。world-class theme water park radiating throughout the western China.2、龙门阵魔幻山主题乐园、龙门阵魔幻山主题乐园Longmen Zhen Magic Mountain theme park位于华岩旅游风景区，占地约位于华岩旅游风景区，占地约510亩。亩。Located in Hua Yan Tourism Scenic Spot resort,cover170、s land area about 510Mu.以重庆本土文化为主题的大型国际化旅游项目。以重庆本土文化为主题的大型国际化旅游项目。Large international tourism project with Chongqing local culture as the theme.3、福星水世界（死海）、福星水世界（死海）Fuxing Water World(Dead Sea)位于滩子口九龙花园旁，占地约位于滩子口九龙花园旁，占地约2万多平米。万多平米。Located in Jiulong Beach Garden,covers land area of about more than 171、20,000 square meters集休闲娱乐、冲浪、滑道等众多水上娱乐项目于一体的水上乐园。集休闲娱乐、冲浪、滑道等众多水上娱乐项目于一体的水上乐园。Water park integrated with entertainment,surfing,water slides and many other entertainment projects.4、重庆江北海洋世界公园、重庆江北海洋世界公园Chongqing Jiangbei Sea World Park位于重庆江北繁华地段，占地约位于重庆江北繁华地段，占地约7万平米。万平米。Located in the Jiangbei downt172、own area of Chongqing,covers alnd area of about 70,000 square meters.以高水平多功能海洋景观，海滨娱乐为特色以高水平多功能海洋景观，海滨娱乐为特色A high level multi-functional marine landscape,with beach and entertainment as feature5、重庆游乐园、重庆游乐园Chongqing Amusement Park位于长江大桥南桥头处，占地约位于长江大桥南桥头处，占地约200亩左右。亩左右。Located in south approach of Ya173、ngtze River Bridge,covers land area of about 200Mu.以体现科技、文化内涵、和游乐项目为主题，集大型室外游乐、休闲、观景为一体的西南地区功能最完善的大型主题公园。以体现科技、文化内涵、和游乐项目为主题，集大型室外游乐、休闲、观景为一体的西南地区功能最完善的大型主题公园。Most complete arge-scale theme park with science and technology,culture,and recreational projects as theme,integrated with a large outdoor pl174、ay,recreation,landscape viewing in Southwest.6、重庆新澳海底世界、重庆新澳海底世界Chongqing XingaoUnderwater World位于重庆市南岸区，占地位于重庆市南岸区，占地 23 亩。亩。Located in Nanan District of Chongqing,covers land area of 23Mu.是集科普教育、环保教育、餐饮购物、休闲娱乐于一体的大型综合性博览馆。是集科普教育、环保教育、餐饮购物、休闲娱乐于一体的大型综合性博览馆。A large comprehensive Expo Pavillion integ175、arted with science education,environmental education,food,shopping,leisure and entertainment7、重庆金源方特科幻公园、重庆金源方特科幻公园Chongqing Jinyuan Wante Science Park位于重庆市江北区，总建筑面积约位于重庆市江北区，总建筑面积约4万平米。万平米。Located in Jiangbei District of Chongqing with a total building area of about 40,000 square meters.以现代高科技技术为基础176、，以青少年科技活动及旅游游乐为目的地的现代都市主题公园。以现代高科技技术为基础，以青少年科技活动及旅游游乐为目的地的现代都市主题公园。Modern urban amusement theme park with modern high-tech technology as basis and juvenile science and technology activities and tourism as destination.8、成都游乐园、成都游乐园Chengdu Amusement Park位于成都东郊，占地约位于成都东郊，占地约165亩亩Located in the eastern 177、suburbs of Chengdu,covering about 165Mu兼具科学、体育、游乐性质的多功能综合性大型公园。兼具科学、体育、游乐性质的多功能综合性大型公园。Multi-functional integrated large park with science,sports,recreation.9、成都市国色天乡乐园、成都市国色天乡乐园Chengdu Paradise Park属国家级重点生态示范区，占地面积近属国家级重点生态示范区，占地面积近600亩。亩。Is a national key ecological demonstration zone,covering nea178、rly 600Mu.以主题公园、五星级酒店、会议中心、高尚国际主题社区、自然生态绿地于一体的度假区。以主题公园、五星级酒店、会议中心、高尚国际主题社区、自然生态绿地于一体的度假区。Resort district integarted with theme park,five-star hotel,conference center,noble international theme communities,ecological green space.10、成都市华侨城欢乐谷景区、成都市华侨城欢乐谷景区Chengdu OCT Happy Valley中国西南旅游娱乐基地，项目占地中国西南旅游娱179、乐基地，项目占地47万平方米。万平方米。China Tourism and entertainment base in southwest,the project covers an area of 470,000 square meters.将现代科技与文化创想有机融合在一起，培育新的文化业态将现代科技与文化创想有机融合在一起，培育新的文化业态,并带动区域发展、完善城市功能、创造城市综合效益。并带动区域发展、完善城市功能、创造城市综合效益。Merge organically with modern technology and culture innovation,nurturing a n180、ew culture format,promote regional development,urban functions,and create the citys comprehensive benefits.11、德阳市游乐园、德阳市游乐园Deyang City Amusement Park城市休闲公园城市休闲公园City Leisure Park以文化、休闲娱乐为主要内容以文化、休闲娱乐为主要内容With culture,leisure and entertainment as the main content拟建的游乐园：绵阳富乐山游乐园、自贡恐龙主题旅游拟建的游乐园：绵阳富乐山游乐181、园、自贡恐龙主题旅游The proposed amusement park:Mianyang,Leshan rich amusement park Zigong Dinosaur,theme tourism其他地区其他地区Others成都地区成都地区Chengdu重庆地区重庆地区Chongqing主题乐园经济主题乐园经济Theme Park Economy14235678此外高尔夫还能够聚集高端消费人群，带动相关产业的发展。高尔夫经济是连带性产业，是提升旅游产业等级的重要手段！是连带性产业，是提升旅游产业等级的重要手段！In addition,golf can also gather high182、-end consumer groups,promote development of related industries.Golf economy is the joint industry,and an important tool to enhance the level of the tourism industry!总结：成渝地区的高尔夫产业多聚集于成 都和重庆两地，遂宁处于成渝经济圈中心区域，便于形成区域内第三个GOLF旅游城市。总结：成渝地区的高尔夫产业多聚集于成 都和重庆两地，遂宁处于成渝经济圈中心区域，便于形成区域内第三个GOLF旅游城市。Summary:Golf indu183、stry is mostly concentrated in Chengdu-Chongqing region,Suining is,located in the central region of Chengdu-Chongqing Economic Circle,so as to form a third GOLF tourist city.高端房地产业星级酒店业高尔夫竞赛产业高尔夫旅游业练习场、设备、器械业高端服务业GOLF区域区域 Region项目项目 Project概况概况 Profile特色特色 Feature1、重庆上邦高尔夫球场、重庆上邦高尔夫球场Chongqing Shang184、bang Golf Course占地占地3600亩，拥有亩，拥有2个个18洞国际标准高尔夫球场。洞国际标准高尔夫球场。Covering land area of 3,600Mu,with two 18-hole international standard golf course.沙坑是上邦高尔夫最响的招牌，沙坑是上邦高尔夫最响的招牌，Sand trap is the loudest sign for Shangbang Golf Course,121 sand traps in the whole golf course.2、庆隆南山高尔夫国际、庆隆南山高尔夫国际QinglongNansha185、n International Golf Course占地约占地约1500亩。亩。8洞国际锦标赛级的山地高尔夫球场。洞国际锦标赛级的山地高尔夫球场。Covering land area of about 1,500Mu.8-hole international championship mountain golf course.具有城市高尔夫和山地高尔夫的双重优势。具有城市高尔夫和山地高尔夫的双重优势。Dual advantage ofUrban golf and mountain golf3、重庆国际高尔夫球场、重庆国际高尔夫球场Chongqing International Golf Co186、urse占地占地2600亩。设有标准杆为亩。设有标准杆为72杆的杆的18洞国际锦标级高尔夫球场，球道总长为洞国际锦标级高尔夫球场，球道总长为7093码。码。Covering land area of 2600mu.Has a 72-par 18-hole international championship golf course,fairways have total length of 7,093 yards.特色：重庆山地特色的高尔夫球场，特色：重庆山地特色的高尔夫球场，Feature:Chongqing unique mountain golf course,with a great 187、challenge and fun.4、佰富江景高尔夫球场、佰富江景高尔夫球场Baifu River Golf Course占地占地2200亩，设计为亩，设计为27洞，总长为洞，总长为9194码的高尔夫球场。码的高尔夫球场。Covering land area of 2,200Mu,golf course is designed to have 27 holes,total length is 9194 yards典型的滨江山地型球场。典型的滨江山地型球场。Typical riverside mountain golf course.拟建的高尔夫球场：九龙坡金凤、北碚蔡家、经开区陡溪、南岸茶园188、及重庆大学城共拟建的高尔夫球场：九龙坡金凤、北碚蔡家、经开区陡溪、南岸茶园及重庆大学城共5个高尔夫球场。个高尔夫球场。The proposed golf course:5 golf courses,Jiulongpo Jinfeng,Beibei Caijia,Jingkai District Douxi,Nanan Tea Garden and Chongqing University City.5、都江堰市青城高尔夫球场、都江堰市青城高尔夫球场Dujiangyan Qingcheng Golf Course占地面积占地面积2045亩，国际标准亩，国际标准18洞洞72杆的世界锦标级高尔夫球场189、，球道长度为杆的世界锦标级高尔夫球场，球道长度为7023 码。码。Covering land area of 2045 mu,international standard 18-hole 72-par world class championship golf course,fairway length is 7023 yards.美式球场的粗犷，日式球场的雅致。美式球场的粗犷，日式球场的雅致。American rough golf course,elegant Japanese-style golf course.6、四川国际高尔夫球场、四川国际高尔夫球场Sichuan Internatio190、nal Golf Course占占200万平方米，万平方米，18洞洞72杆的国际标准球场。杆的国际标准球场。Covering land area of 2 million square meters,18-hole 72-par international standard golf course.峦山碧湖自然姿色，匠心独具。峦山碧湖自然姿色，匠心独具。Crest hill and blue lake,natural beauty,Creative.7、成都蓝光观岭高尔夫球场、成都蓝光观岭高尔夫球场Chengdu Languang Guanlin Golf Course 占地占地4200余亩，191、余亩，18洞标准洞标准72杆国际锦标赛级的高尔夫球场，全长杆国际锦标赛级的高尔夫球场，全长7224码。码。Covering land area of 4200Mu,18-hole 72-par international championship golf course,full-length is 7224 yards打造西南乃至全国著名的天然浅丘球场。打造西南乃至全国著名的天然浅丘球场。Create a famous natural shallow hill golf course in Southwest and even China.8、成都麓山国际乡村球场、成都麓山国际乡村球场Che192、ngdu Lushan International Countryside Golf Course占地占地1800亩亩 18洞标准洞标准72杆国际锦标赛级的高尔夫球场，全长杆国际锦标赛级的高尔夫球场，全长7300码。码。Covering land area of 1,800 acres of 18-hole 72-par international championship golf course,full-length is 7300 yards.麓山俱乐部是四川省最优秀的球场之一。麓山俱乐部是四川省最优秀的球场之一。Lushan Club golf course is one of the193、 best in Sichuan Province.其他地区其他地区Others拟建的高尔夫球场：达州高尔夫、广安高尔夫拟建的高尔夫球场：达州高尔夫、广安高尔夫The proposed golf course:Dazhou Golf Course,Guangan Golf Course成都地区成都地区Chengdu 重庆地区重庆地区Chongqing High-end real estateStar-rated hotel industryGolf contest industryGolf tourismPractice range,equipment,facilties industryHi194、gh-end service高尔夫旅游高尔夫旅游Golf Tour旅游开发策略及愿景旅游开发策略及愿景Tourism Development Strategy and Vision?弘扬观音文化，发展衍生产业Carry forward Guanyin culture,develop the derivative industry以观音文化为核心，发展慈善、祈福、朝拜、养生、休闲、度假、教育、娱乐、民俗等相关产业。Take Guanyin culture as the core,develop charity,bless pray,worship,health,leisure,resort,ed195、ucation,entertainment,folk and other related industries?发展盐卤、温泉养生度假产业Develop salt halegon,Spa health&resort industry充分利用盐卤和温泉资源，发展养生、康复、疗养等产业，并与环境相结合，发展康体、运动、生态观光、田园休闲等产业。Make full use of salt halegon and hot spring resources,develop health,rehabilitation and other industries,and combine with the en196、vironment to develop fitness,sports,eco-tourism,rural leisure and other industries.?提升旅游产业等级，创建高端优质旅游项目Enhance the level of the tourism industry,create high-quality tourism projects积极发展高端度假、高雅运动、顶级会所及餐厅等优质旅游项目。Actively develop high-end resort,elegant sports,top-tier clubs and restaurants and other t197、op-quality tourism projects.?发展体验经济Development experience economy体验经济以其独特的吸引力，成为地方经济发展热点。主题乐园、体验餐厅、体验酒店等旅游项目具有较强的互动性和参与性。Experience economy,by relying on its unique appeal,has become a hot spot of local economic development.Theme parks,experience restaurants,experience hotels and other tourism proje198、cts experience,have strong interaction and participation.?创成渝地区国际品牌策略Create creating an international brand strategy in Chengdu-Chongqing region 注重品牌，将该区域打造成为具有世界影响力的旅游品牌。Pay attention to brand,build the region into a tourism brand with world influence?地域资源重组策略Restructuring Strategy of Regional Reso199、urces 整合项目周边及老城旅游项目，统筹策划，形成地域旅游综合体。Integrate tourism projects on the perimeter of project and the Old City to co-ordinate the planning,thus forming the regional tourism complex.?发展中高端市场策略Development Strategy of Middle-&High-end Market瞄准中高端市场供给短缺的特点，发展一批消费能力较高的旅游项目。提高旅游收入。Target at characteristics of200、 short supply in the middle-&high-end market,develop a number of tourism projects with higher spending power.Increase tourism revenues.?主题项目引爆策略Theme Project Tipping Strategy发展大型主题旅游项目，带动区域发展，实现旅游由点向面的转变。Develop the large theme tourism projects,promote regional development,realize the tourism开发策略开发策201、略Development strategy:开发愿景开发愿景Development Vision:transformation from the point to the surface.PART 3文化专题文化专题Culture Study一、引言Introduction1）研究目标Study Objective2）技术路线Technical Line二、当地文脉解读Intepretation of Local Cultral Context1）旅游资源文化内涵分析Analysis of Cultural Connotation of Tourism Resources2）成渝地区习俗Che202、ngdu-Chongqing Region Customs3）文化设施现状Existing Cultural Facilities4）当地文脉挖掘Local Context Tapping 三、文化旅游案例研究Case Studies of Cultural Tourism1）案例研究Case Study2）经验借鉴Experience Reference 四、文化建设的愿景和措施Vision and Measures of Cultural Construction1）开发思路及产品策划Development Ideas and Product Programing2）开发模式及策略Deve203、lopment model and strategy1、研究目的1、研究目的Study Objective随着随着旅游业的兴起和发展，文化在旅游业中的地位和作用越来越重要，正成为旅游业的灵魂和支柱。With the rise and development of tourism,culture is more and more important in the position and role of tourism industry,and is becoming the soul and backbone of the tourism industry.利用文化来发展旅游，繁荣经济，已经成204、为世界旅游发展的大趋势和主潮流。Make use of culture to develop tourism,realzie economic properity,it has become the world trend and the main trend of tourism development.本专题研究目的本专题研究目的Purpose of the culture study:通过对遂宁市独具特色的民族文化解读，试图探讨以下几个主要问题：Through interpretation of the unique ethnic culture of Suining City,atte205、mpt to explore the following main issues:?遂宁市当地文脉的发掘？遂宁市当地文脉的发掘？Exploration of local context in Suining City?文化旅游开发模式及策略？文化旅游开发模式及策略？Development mode and strategy of cultural tourism?文化旅游开发思路及产品策划？文化旅游开发思路及产品策划？Development ideas and product Programming of cultural tourism?2、技术路线2、技术路线Technical Line 206、资源文化内涵资源文化内涵Connotation of resources culture文化设施现状文化设施现状Existing cultural facilities当地行为习惯当地行为习惯Local behavior habit当地文脉解读当地文脉解读Interpretation of local context案例研究案例研究Case Study文化主题文化主题Cultural theme旅游开发思路旅游开发思路Tourism development ideas文化旅游模式文化旅游模式Cultural Tourism Mode文化专题文化专题Cultural Topic文化旅游发展对策文207、化旅游发展对策Development policy of cultural tourism 开发思路及产品开发思路及产品Development ideas&products开发模式及策略开发模式及策略Development mode&strategy文脉挖掘文脉挖掘Context exploration挖掘挖掘Explore借鉴借鉴Refer基于遂宁当地文脉解读，通过对相关案例分析，借鉴其旅游开发模式及思路的成功经验，结合遂宁市文化特征，提出规划区文化旅游开发思路、开发模式以及旅游产品策划，对下一步整体策划提供参考和建议。Based on interpretation of Suining l208、ocal context,through studies of relevant cases,draw on the idea of tourism development mode and the successful experience,combined with cultural characteristics of SuiningCity,propose development of ideas of cultural tourism,development patterns and tourism products programming in the planned area,a209、nd provide reference and recommendations for the overall planning in the next step.引言引言Introduction?旅游资源文化内涵分析旅游资源文化内涵分析Analysis of Cultural Connotation of Tourism Resources 当地文脉解读当地文脉解读Intepretation of Local Context人文旅游资源一览表人文旅游资源一览表List of Humanity Cultural Tourism Resources（1）深厚的观音文化底蕴Profound Gu210、anyin cultural foundation（2）传统民俗文化多样Traditional folk cultures are diversified（3）历史文化底蕴深厚，人文荟萃Historical culture is profound,gather essence of humanity culture（4）自然山水景观与历史人文景观交相辉映Natural mountain and water landscape shines together with the historical human landscape资源系统资源系统Resources system大类大类Catego211、ry基本类型基本类型Basic Type代表性景观代表性景观 Representative landscape山景Mountain scenery灵泉山、卧龙山、高峰山、金华山、平安寨等Lingquan Mount,Wolong Mount,Gaofeng Mount,Jinhua Mount,Pingan Village,etc.湖泊Lake赤城湖、麻子滩、跑马滩、天保湖、金湖、螺湖等Chicheng Lake,Mazi Beach,Paoma Beach,Tianbao Lake,Luo Lake河流River涪江、渠河等Fujiang River,Quhe River 果园Orchard212、红四季果园、新桥生态农业观光园区、凉帽山风景区、桃花源风景区、塘河渡假村、桃花山、天宝湖Red Season Orchard,Xinqiao Ecological Agriculture Park,Liangmao Mount Scenic Area,Peach Blossom Spring Scenic Area,Tang River Resort Village,Peach Hill,Dabao Lake 蔬菜基地Vegetable base玉丰镇新园村Xinyuan Village,Yufeng Town山水文化山水文化Landscape Cultural畜牧基地Husbandry ba213、se桃花源风景区、塘河渡假村Peach Blossom Spring Scenic Area,Tang River Resort Village宗教寺庙Religious temple广德寺、灵泉寺、高峰寺、金华山道观、东山寺、白牛寺、龙泉寺等Guangde Temple,Lingquan Temple,Gaofeng Temple,Jinhua Mount Taoism Monastery,Dongshan Mount Temple,Bainiu Temple,Longquan Temple 古建筑Ancient buildings蓬溪奎阁、太和古城墙、天上宫（清代四合院）Pengxi Ca214、stle,Taihe Ancient City Wall,Temple of heaven(Qing Dynasty courtyard)古遗址Ancient site大英卓筒井、陈子昂读书台、龙潭寺摩崖造像等Daying Zhuotong Well,Chen Ziang Reading Place,Longtan Temple Cliff Figurines etc建筑文化建筑文化Architectural Culture民居建筑Residential Dwelling川中民居Central Sichuan Residential Dwelling川中民俗Central Sichuan Fo215、lk川中大乐，杂技，龙灯舞，桃子龙，彩莲船，车车灯，狮舞，腰鼓舞，打钱棍，打围鼓，平台戏、三月三、龙舟节、川剧Central Sichuan music,acrobatics,dragon dance,peach dragon,lotus boat,car lights,lion dance,drum dance,Dragon Boat Festival,Sichuan Opera旅游节庆Tourism festival 观音民俗文化节、射洪桃花节、船山区桂花节等Guanyin Folk Culture Festival,Shehong Peach Blossom Festival,Chuan216、shan District Osmanthus Festival 饮食文化Food culture粉及鸡、兔、鱼、羊全席等 中药材（白芷、麦冬、红花、丹参、川芎、白芍）Chicken,rabbit,fish,full mutton meal,traditional medicine(Angelica,Radix,safflower,red sage root,white peony root)民俗文化民俗文化Folk Culture诗词文化Poetry culture 唐代陈子昂、明代黄峨、清代张船山、元代谢端、宋代王灼、明代吕潜Chen Ziang of Tang Dynasty,Huang217、 E of Ming Dynasty,Zhang Chuanshan of Qing Dynasty,Xie Ruiof Yuan Dynasty,Wang Zhuo of Song Dynasty,Lu Qian of Ming Dynasty 观音道场Guanyin Rites广德寺、灵泉寺Guangde Temple,Lingquan Temple典故传说Legend story 观音三姐妹传说Legend of Guan Yin Three Sisters 观音文化观音文化Guanyin Culture主题园Theme Park联盟河观音文化园Lianmeng River Guanyi218、n Cultural Park 遂宁文化丰富，底蕴深厚，文化形式多元化，保留并传承许多极具开发价值的优秀文化。Suining has rich culture,profound foundation,and diversified cultural forms,retain and inherit develop many outstanding cultures with great value of development.遂宁旅游资源文化特征体现在：旅游资源文化特征体现在：Suining tourism resources and cultural features reflect in219、:?成都是茶文化的坛场，品茶对于成都人来说是一种休闲方式，是一种交往的手段，也是一种生活情趣。他们在耍中工作，在耍中挣钱，在耍中获得信息。Chengdu is the mandala of tea culture,tea is a kind of leisure for Chengdu people,a means of communication,the joy of life.they work in the play,make money in the play,get information in the play.?重庆的茶馆遍及城乡、大街小巷,坐茶馆吃茶,成为士农工商,男女老幼生活220、中不可缺少的习惯。Tea houses lie throughout the streets in urban and rural areas of Chongqing,sitting in tea hosue and drinking tea,become essential habit for all wlaks of life at all ages in the society.?概 述概 述Profile?喝 茶喝 茶Drink tea?成渝地区百姓生活多数是一种习惯，一种原有的味道。普遍的休闲活动有吃火锅，打麻将，喝茶，散步，摆龙门阵等。The most peoples daily221、 life in Chengdu-Chongqing region is a habit,an original flavor.Popular leisure activities are eating hot pot,playing mahjong,drinking tea,walking,chat and so on.?成渝地区百姓，正在改变以往一尘不变的生活休闲方式，逐步的追求自然、走进自然、融于自然。成渝人在不断的提高自己的生活品质。多个生态园的建立、农家乐的发展等就是最好的证明。The people in Chengdu and Chongqing regions are chang222、ing the life,in a transition from their past unchangeable leisure to the gradual pursuit of nature,close to nature,and blend into nature.Chengdu and Chongqing people constantly improve their quality of life.The establishment of multiple ecological parks,development of joyous farmhouse are the best p223、roof.?户外休闲户外休闲Outdoor Recreation?成渝地区习俗成渝地区习俗Chengdu-Chongqing Region Customs当地文脉解读当地文脉解读Intepretation of Local Context?新 区新 区New District 主题乐园（水上嘉年华)：主题乐园（水上嘉年华)：一个集游乐、休闲、餐饮、零售多种业态于一体的西部水上嘉年华项目，是老少皆宜、动静结合的新景点。Theme Parks(water carnival):A western water carnival project integrated with amusement,rec224、reation,dining,retail and a variety of operation types,is the new attraction combined with static and dynamic for all ages.时尚滨湖区（五彩缤纷路）：时尚滨湖区（五彩缤纷路）：位于遂宁市观音湖东岸，全长约五公里，占地1018亩，共分运动休闲区、生态体验区、时尚商业区、绿色主题区、怡情养生区五个部分，具有非常优越的滨水景观线和城市的天际线。五彩缤纷路是遂宁城市新的地标性道路。Fashion Lake District(Colorful Road):Located in the225、 east shore of Guanyin Lake of Suining City,is about five kilometers long,in a land area of 1018Mu,it is divided into five portions of sports and leisure area,ecological experience area,fashion business district,green theme area,pleasant health area.It has a very excellent waterfront landscape line 226、and the city skyline.Colorful Road in Suining City is a new landmark road.?老 区老 区Old District:农家乐（大千世界）农家乐（大千世界）Joyous Farmhouse(Great World):位于老城区城郊地段猫儿洲，是综合休闲区，农家乐和娱乐休闲项目，相结合，是老城区人气较旺的区域。It is loaced in Maoerzhou in suburban old district,a project integrated with leisure area,joyous farmhouse ande227、ntertainment,so that it is more popular bustling old district area.文化设施（遂宁永逸电影城）：文化设施（遂宁永逸电影城）：目前遂宁市唯一一家民营星级影城。影城共有六个厅、700 余个座位，全天滚动放映,可接待观众三千余人次。Cultural Facilities(Sui Ning Yongyi Film City):At present,there is only one private-run star-rated Suining City Studio.Studios has six halls,more than 700228、 seats,all day show,so it can receive more than three thousandviewers.小 结：小 结：目前遂宁市大众性文化娱乐项目较多，缺乏高端休闲类主题文化项目。目前遂宁市大众性文化娱乐项目较多，缺乏高端休闲类主题文化项目。Summary:Now majority arepublic entertainment projects,but lacking high-end leisure theme culture projects.?文化设施现状文化设施现状Existing Cultural Facilities 当地文脉解读当地文脉解读229、Intepretation of Local Context旅游资源文化内涵旅游资源文化内涵Cultural connotation of tourism Cultural connotation of tourism resourcesresources当地文脉如何挖掘？当地文脉如何挖掘？How to tap the local context?非物质文化非物质文化NonNon-material culture material culture 参与性旅游产品参与性旅游产品Participatory Tourism Participatory Tourism ProductsProducts230、?遂宁当地文脉挖掘遂宁当地文脉挖掘Tap Suining Local Context（一）挖掘旅游资源文化内涵（一）挖掘旅游资源文化内涵Tap cultural connotation of tourism resources从名称由来、历史渊源、建筑风格、科学价值、艺术特点、文化寓意、审美效果、诗文楹联、典故传说、名人效应、吸引功能、领先地位和个性特色等方面来精心挖掘和提炼，提升旅游景区文化内涵。From the origin of the name,history,architectural style,scientific value,artistic characteristics,c231、ultural meaning,aesthetic effect,poetry couplets,allusion legend,celebrity effect,attracting function,leadership and personality characteristics to meticulously tap and refine,enhance the tourism scenic and cultural connotations.民居是民族文化和地域文化的典型体现，体现当地文化精髓。Residential housing is typical embodiment of232、 the national culture and regional culture,reflects the essence of local culture.（二）非物质文化遗产为切入点，（二）非物质文化遗产为切入点，Intangible cultural heritage as a starting point加强对歌舞文化、饮食文化、民间艺人绝技等的保护与开发，与众多的旅游景点结合起来，打造更多富有地方特色、富有文化内涵的旅游纪念品，延伸产业链条。Strengthen protection and development of the dance culture,food cultur233、e,folk artist skills,combine with many tourist attractions to create tourist souvenirs with more regional features,rich cultural connotation and extend the industrial chain.（三）开发参与性文化体验产品，（三）开发参与性文化体验产品，Develop participatory cultural experience product,创新文化传播体验方式，打造演艺精品，推进吃、住、行、游、购、娱等有机结合。Innovate e234、xperience way of cultural transmission,build quality performing arts,and promote organic integration of food,housing,transportation,travel,shopping and entertainment.当地文脉解读当地文脉解读Intepretation of Local Context?珠海御温泉珠海御温泉Culture Creation-Zhuhai Imperial Hot Spring中式唐代皇家文化中式唐代皇家文化“御”服务为核心的旅游区珠海御温泉。珠海御温235、泉。Chinese Royal Dynasty Culture“imperial“service as the core of the tourist area-Zhuhai Imperial Hot Spring.四星级温泉休闲旅游渡假村，集温泉沐汤、健康调养、膳宿会务、休闲娱乐等服务项目一体，御温泉独具盛唐新风，御式服务盛唐新风，御式服务。Four-star Spa leisure resort village,integrated with hot bathing,health nurse,accommodation,conference,leisure and entertainmen236、t services,imperial Spa has unique new style of Tang Dynasty,Imperial service.?开发特色开发特色Development Feature?概况概况Profile挖掘温泉沐浴文化Tap hot spring bathing culture 健康休闲为主题Base on health and recreation as theme 温泉养生功能与休闲度假旅游完美结合Perfect combination of Spa health function and leisure resort tour文化旅游案例研究文化旅游案例237、研究Case Studies of Cultural Tourism?OCT茶主题园OCT茶主题园Cultural Creation-OCT Tea Theme Park?开发特色开发特色Development Feature 打造茶主题文化打造茶主题文化三洲茶园，Sanzhou Tea Garden,create the tea theme culture.保护原始生态环境保护原始生态环境 三洲梯田Protect the original ecological environment Sanzhou terraced field 以古镇承载文化，以茶园昭示理念以古镇承载文化，以茶园昭示理念茶238、翁古镇。透过禅茶礼仪品味回归自然的生活态度。Chaweng Town,tea town style street,Chinese dragon and lion dances.?概况概况Profile?OCT大华兴寺OCT大华兴寺Cultural Creation-OCT Dahuaxing Temple?它借用三洲田山体，创造展示中国传统的佛教文化，是禅修、参拜、游览于一体的佛学旅游心灵休闲区。OCT Buddhist Tourist Mind Lesiure Area:Dahuaxing Temple.It borrows the mountain of Sanzhoutian area,239、creating a religious and cultural tourism park to display the Chinese traditional Buddhist culture,a religious cultural tourism area integrated with meditation,worship,tour.?开发特色开发特色Development Feature?为潜心修行的客人量身订制礼佛、请法、灵修等体验课程，法师定期举行的禅聚活动以“禅佛”为主题的精品酒店，融禅宗文化于酒店设计中。菩提宾舍（檀越酒店）Bodhi Guest House(Chanyue240、 Hotel)-Buddhist Cultural Theme Hotel?概况概况Profile体现中西文化交融并兼有“茶、禅、花、竹”等主要元素的生态度假旅游区。成功体现了茶禅文化的融合和岭南茶田的幽雅。文化旅游案例研究文化旅游案例研究Case Studies of Cultural Tourism?茵特拉根小镇茵特拉根小镇Cultural Transplantation -Interlaken Town引入瑞士阿尔卑斯山畔的茵特拉根题材，将中欧山地建筑风格与茶溪谷优美的自然景观进行了完美的结合，在山谷间创造出一个童话世界般的山地小镇。规划了主题街区、SPA中心、度假酒店、剧场等多种形式产241、品。The perfect combination of central European mountain architectural style with the beautiful natural landscape,create one mountain town in the valley like a fairy tale world.Plan theme blocks,SPA center,resort hotels,theaters and other forms of products?开发特色开发特色Development Feature茵特拉根温泉小镇，打造国内最大的温泉242、度假庄园。有国内规模最大的室内动感SPA馆,和22个山林露天汤池。Interlaken Spa Town,create the nations largest hot spring resort estate.It has the largest indoor dynamic SPA hall in Switzerland,and 22 forest open Spa pools.茵特拉根瀑布酒店(阿尔卑斯山中的童话城堡)Interlaken Waterfalls Hotel(fairy tale castle in the Alps)以“水”为主题的建筑艺术、影像艺术、室内装置艺术作品。Ar243、chitectural art,video art,indoor fixture art works with Wateras the theme.?概况概况Profile文化旅游案例研究文化旅游案例研究Case Studies of Cultural Tourism?曲江大唐文化园曲江大唐文化园Cultural Integration-Qujiang Tang Dynasty Cultural Park?整合驰名中外的大雁塔和曲江皇家园林遗址。整合驰名中外的大雁塔和曲江皇家园林遗址。深挖出曲江区的唐代华夏历史文化园。Integrate Big Wild Goose Pagoda and Qu244、jiang famous royal garden site.Deeply tap of Tang Dynasty Chinese Historical and Cultural Park in Qujiang District.?开发特色开发特色Development Feature?大唐芙蓉园大唐芙蓉园Great Tang Dynasty Furong Garden原唐代芙蓉园遗址北面建起的西北最大的唐文化主题公园，以绿色为主，点缀各具特色的仿唐建筑等众多景点。其中综合性文化景观区唐诗峡，展示华夏唐诗景观。The largest Tang Dynasty Culture Theme Par245、k in Northwestern China is built to north of the original Tang Dynasty Lotus Park site,this park focuses on green color,dotted with distinctive Tang imitated buildings and many other attractions.The comprehensive cultural landscape area-Tang Poem Gorge showing Chinese Tang poem landscape.?四大唐风文化区四大唐246、风文化区Four Tang Style Culture Areas 打造唐风文化商业区，与旅游休闲区块相结合，同时曲江片区内，古西安中轴线处规划商务会展中心，东北部是科教文化产业园区。Create Tang style culture commercial district,and combine with tourism and leisure plot,while planning Business Exhibition Center Qujiang at ancient Xian axis within Qujiang parcel,in the Northeast is Scienti247、fic Education Culture Industrial Park.?概况概况Profile文化旅游案例研究文化旅游案例研究Case Studies of Cultural Tourism?英摄政园玫瑰花园英摄政园玫瑰花园Cultural Integration-English Regents Park Rose Garden?融合英国皇家文化与自然景观于一身英国摄政公园。位于伦敦西区，曾是英皇亨利八世的皇家狩猎森林，拥有完美的花园都市景观。Integrate British royal culture with natural landscape-British Regents Pa248、rk.It is located in West London,once King Henry VIIIs royal hunting forest,with the perfect garden urban landscape.?开发特色开发特色Development Feature?摄政公园里最吸引人的景观之一 玫瑰花园摄政公园里最吸引人的景观之一 玫瑰花园One of the most attractive landscape in Regents Park Rose Garden 特色产业玫瑰油Featured Industries-Rose Oil?概况概况Profile?露天文化盛249、宴露天文化盛宴Open-air Culture Feast摄政公园拥有全露天的室外剧场，剧场还配有超长的餐厅和酒店，供人们享受视听盛宴。Regent Park has a full open-air outdoor theater,the theater also has an over-long restaurant and hotel for people to enjoy the visual feast.?全露天室外剧场全露天室外剧场Regents Park Open Air TheatreKoka摊圆形露天剧场摊圆形露天剧场/音乐盛会音乐盛会 Music Gala剧场的传统剧目是莎士250、比亚的作品，包括Twelfth Night（第十二夜），Henry VIII（亨利八世）等。除了传统的舞台剧外，这里还经常举办各种周末名家音乐会，艺术家包括Finn Brothers，Stacey Kent，Seth Lakeman，Jimmy Carr等都在剧场举办过音乐会。The traditional plays are Shakespeares works,including Twelfth Night#（Twelfth Night）,Henry VIII（Henry VIII）etc.In addition to traditional stage drama,it also reg251、ularly organizes Weekend Masters Concert here,including artists of Finn Brothers,Stacey Kent,Seth Lakeman,Jimmy Carr who have once held concerts in the theater.文化旅游案例研究文化旅游案例研究Case Studies of Cultural Tourism?经验借鉴经验借鉴Culture Creation-Zhuhai文化旅游案例研究文化旅游案例研究Case Studies of Cultural Tourism 对本项目的借鉴对本项目252、的借鉴Reference to the project案例分析案例分析Case StudiesOCTOCT 茶溪谷珠海御温泉OCTOCT大兴华寺OCT Tea Stream Valley Zhuhai Imperial Hot Spring OCT Daxinghua Temple OCT 瑞士茵特拉根小镇OCT Swiss Town of Interlaken西安曲江大唐文化园英摄政公园玫瑰园Xian Qujiang Tang Dynasty Cultural ParkBritish Regents ParkRose Garden?挖掘传统（沐浴、茶文化、佛）文化，注重现代人休闲多元化的需求253、。Tap tradition(shower,tea culture,and Buddhist)culture,pay attention to the diverse needs for leisure of modern people.?旅游文化进一步深化，成为休闲、度假、旅游的载体Further deepen tourism culture,and make it become carrier of leisure,resort and tour.?将中欧山地建筑风格与优美的自然景观进行了完美结合The perfect combination of architectural style 254、of the Central European Mountain and the beautiful natural landscape?曲江新区实现了从旅游文化区到文化产业区、从国家文化产业示范基地到国家级文化产业示范园区的质的飞跃。Qujiang realized a qualitative leap from Tourism Culture Zone to Culture Industry Zone,from the national cultural industry demonstration base to the national cultural industry demons255、tration park.?拓展文化旅游产业链，建设集吃、住、行、游、购、娱为一体的，以盛唐文化为核心的文化旅游产业体系。Expand cultural tourism industry chain,build the cultural tourism industry system integrated with food,housing,transport,travel,shopping and entertainment based on Great Tang culture as the core.文化创造Culture Creation文化移植Culture Transplantat256、ion文化整合Culture Integration?挖掘地区特色，创新文化主题挖掘地区特色，创新文化主题Tap regional characteristics,innovate cultural theme?文化与旅游紧密结合，和谐发展文化与旅游紧密结合，和谐发展Closely integrate culture and tourism,achieve harmonious development?承接传统文脉，彰显时代精神承接传统文脉，彰显时代精神Undertake the traditional context,highlight the spirit of the times?体验、257、教育和娱乐相结合的文化旅游项目体验、教育和娱乐相结合的文化旅游项目Cultural tourism project combined with experience,education and entertainment?卓有成效的市场营销策略卓有成效的市场营销策略Effective marketing strategy文化旅游开发模式主要类型：文化旅游开发模式主要类型：Domestic Cultural Tourism Development Mode&Main Types:基于文化保护的文化（文物）展示模式基于文化保护的文化（文物）展示模式Culture(relics)display mo258、de based on cultural protection;如文化遗址、古城、古镇、古村落等。Such as cultural sites,ancient city,ancient town,ancient villages and so on.文化主题公园开发模式文化主题公园开发模式Cultural theme park development mode文化旅游房地产模式文化旅游房地产模式Cultural tourism real estate mode 文化创新开发模式文化创新开发模式Cultural innovative development mode.如：深圳锦绣中华民俗村、世界259、之窗、宋城等Such as:Shenzhen Splendid China Folk Culture Villages,Window of the World,Song Dynasty Village,etc.以文化和旅游打造品牌，凝聚人气，由此抬升地产市值。如华侨城。Build culture and tourism brand,gather popularity,thus lifting real estate market value.Such as OCT.策划创新如印象系列、禅宗少林音乐大典。文化创意产业园如宋城、桂林接力数码动漫中心等。高科技模拟创新，如历史文化巨片圆明园。Prog260、ramming innovation such as the impression series,Shaolin Zen music ceremony.Cultural creative industry park,such as the Song Dynasty Village,Guilin Relay digital animation center.High-tech simulation innovation,such as historical and cultural epic Yuanmingyuan(Garden of Perfect Splendor).?文化旅游开发模式及策261、略文化旅游开发模式及策略Cultural tourism development mode and strategyCultural Tourism Development Strategy文化旅游开发策略文化建设的愿景和措施文化建设的愿景和措施Vision and Measures of Cultural Construction河东新区文化旅游开发模式建议：河东新区文化旅游开发模式建议：Hedong New District cultural tourism development mode suggestions:民俗文化主题公园Folks culture theme park绿色探索主262、题公园Green adventure theme park农业科技Agriculture science 古村落Ancient village观音文化Guanyin culture展示模式展示模式Displaying mode主题公园模式主题公园模式theme park development mode文化创新模式文化创新模式Cultural innovative development mode观音文化创新Guanyin culture creativity 民俗文化创新Folks culture creativity 创意产业园Creativity industry park非物质文化遗产263、Non-material culture legacy 文化旅游房地产模式文化旅游房地产模式Cultural tourism real estate mode以文化和旅游打造品牌，凝聚人气，由此抬升地产市值Build culture and tourism brand,gather popularity,thus lifting real estate market value（1）环境策略：打造独具特色山水生态环境，并通过服务和环境营造文化氛围（1）环境策略：打造独具特色山水生态环境，并通过服务和环境营造文化氛围Environmental Strategy:build a unique mo264、untain and water ecological environment,and create a cultural atmosphere through service and the environment（2）品牌策略：挖掘深厚的观音文化内涵，融和当代人“心灵休闲”需求，形成城市特色品牌。（2）品牌策略：挖掘深厚的观音文化内涵，融和当代人“心灵休闲”需求，形成城市特色品牌。Brand Strategy:dig the profound cultural connotation of the Goddess of Mercy,merging spiritual（3）整合战略：实现旅游265、资源整合，突出本地特色和特点，加强有周边热点城市的合作。（3）整合战略：实现旅游资源整合，突出本地特色和特点，加强有周边热点城市的合作。Integration Strategy:integrate tourism resources,highlight local characteristics and features,strengthen cooperation with the peripheral hot spot cities.（4）营销策略：多渠道、全方位营销。（4）营销策略：多渠道、全方位营销。Marketing Strategy:multi-channel,all-round 266、marketing.?文化旅游开发思路及产品策划文化旅游开发思路及产品策划Cultural Tourism Development Ideas and Product Programming开发思路开发思路?对山水资源品味高地区，开发山水观光产品?对于生态本底好，但不足以形成核心吸引力，结合休闲产品打造形成生态休闲产品。产品策划产品策划?涪江水上观光?特色餐饮（山水酒吧、生态餐厅、养生餐饮），?山野游乐（生态乐园）、?山野运动（攀岩、溪流、漂流、滑草、拓展训练）?汽车营地、?康体养生（氧吧、森林浴、山野Spa)?文化（原生态歌舞表演、郊野实景剧）?植物园?湿地公园开发思路开发思路?以遂宁历史文267、化为主线、把宗法制度、教育、戏剧、方言等川中人的衣食住行、婚嫁礼乐组合，形成参与互动的体验型产品。?突出特色、精心设计旅游项目产品策划产品策划?民俗文化园民俗文化园?文化墙文化墙（诗词文化、历史和传说）?文化节文化节（观音民俗文化节、桃花节、桂花节）?养生谷（利用吕洞宾传说）?特色商品开发思路开发思路?旅游开发以保护为基础（如灵泉寺景区）?充分挖掘文化内涵（川西民居）?古建筑观光融合现代休闲度假?强调参与性，打造体验型旅游区产品策划产品策划?文化观光?特色主题酒店（如佛主题酒店）?特色风貌商业区?（特色主题餐馆、酒吧、咖啡屋、茶馆等）?特色度假、商务别墅开发思路开发思路?开展佛文化节庆活动、做268、大节事旅游?开展佛文化学习之旅、并开展佛学交流?开发佛教音乐、开发感官体验型旅游产品?结合现代需求、开发心灵休闲型产品产品策划产品策划?观音文化节、佛教学术、高僧论坛、佛教音乐舞蹈表演、禅修活动等心灵休闲产品。文化建设的愿景和措施文化建设的愿景和措施Vision and Measures of Cultural ConstructionDeveloping Ideas?Develop the mountain and water products in high taste of landscape resources?For landscape with good ecological ba269、ckground,but not enough to form the core attraction,combine the leisure products to create ecological leisure products.Product programmingFujiang River Water TourFeatured catering(landscape bars,eco-restaurant,health food),Mountain recreation(ecological park),Mountain sports(rock climbing,Stream raf270、ting,river rafting,grass skiing,Outward Bound)Auto camp Sports health(oxygen bar,forest bath,mountain Spa)Culture(Original song and dance performances,rural real scene play)Botanical garden Wetland Park Developing Ideas?Protection-based tourism development(such as Lingquan Temple Scenic Spot)?Fully 271、exploit the cultural connotations(Western Sichuan Residence)?Fusion of the ancient buildings with modern tourism resort?Emphasize participation,to create experience tourism areaProduct programmingCultural sightseeingFeatured theme hotel(such as Buddhist ThemeHotel)Featured commercial district(Featur272、ed theme restaurant,bars,cafes,tea houses etc.)Featured resort,business Villa Developing Ideas?Based on Suining historical culture as the main line,the patriarchal system,education,drama,Sichuan dialects,the human basic needs,marriage ritual are combined to form interactive experience products.?High273、light features,meticulously design tourism projects Product programmingFolk Culture ParkCulture Wall(poetry culture,history and legends)Cultural Festival(Guanyin Folk Culture Festival,Peach Blossom Festival,Osmanthus Festival)Health Valley(using Lv Dongbinlegend)Featured Goods Developing Ideas?To ca274、rry out Buddhist culture festival,strengthen the festival event Tourism?Carry out Buddhist cultural learning trip and Buddhism exchange?Develop Buddhist music,sensory experience tourism product?Combine with modern needs,develop the mind leisure products Product programming?Guanyin Cultural Festival,275、Buddhist academic,senior monk Forum,Buddhist music and dance performances,meditation activities and other spiritual leisure products.山水文化山水文化Mountain and Water culture 民俗文化民俗文化Folk Culture 建筑文化建筑文化Architectural Culture 观音文化观音文化Guanyin Culture PART 4案例研究案例研究Case studies一、案例借鉴说明Case Study Narrative二、案276、例总体框架Case study overall framework三、案例介绍Case Study 1）深圳东部华侨城Shenzhen East OCT2）美国田纳西州多利伍德森林公园Dolly Wood Forest Park in Pigeon Forge,Tennessee3）德国黑森林旅游度假区German black forest tourist resort4）韩国思帕比斯South Korea Think puppy5）美国格林布赖尔度假中心The Greenbrier Activities Center6）美国博尔德Boucobr7）洛杉矶六旗魔术山Six Flags Magi277、c Mountain of Los Angeles8）美国银元城主题公园Silver Dollar City in Branson,Missouri9）佛吉尼亚威廉斯堡殖民地历史公园Williams bur?案例总体框架案例总体框架Case study overall framework以娱乐业和演绎表演为开发导向以娱乐业和演绎表演为开发导向Entertainment industry and performance as development direction美国银元城主题公园美国银元城主题公园Silver Dollar City in Branson,Missouri山地游乐项目集聚区278、山地游乐项目集聚区Mountain amusement project aggregation area洛杉矶六旗魔术山洛杉矶六旗魔术山Six Flags Magic Mountain of Los Angeles山地户外运动项目集聚区山地户外运动项目集聚区Mountain outdoor sports project aggregation area美国博尔德美国博尔德Boucobr山地休闲度假项目集聚区山地休闲度假项目集聚区Mountain leisure resort project aggregation area美国格林布赖尔度假中心美国格林布赖尔度假中心The Greenbrier279、 Activities Center第四代温泉项目的代表，温泉与文化结合的典型第四代温泉项目的代表，温泉与文化结合的典型A representative work of 4th generation hotspring project,a model of hotspring and culture combination韩国思帕比斯韩国思帕比斯South Korea Think puppy以休闲、疗养、温泉为开发导向以休闲、疗养、温泉为开发导向Leisure,rehabilitation,hot spring as the development direction德国黑森林旅游度假区德国黑280、森林旅游度假区German black forest tourist resort美国东南传统文化为开发主题美国东南传统文化为开发主题South east US traditional culture as the development theme美国田纳西州多利伍德森林公园美国田纳西州多利伍德森林公园Dolly Wood Forest Park in Pigeon Forge,Tennessee 山地生态旅游项目的示范区山地生态旅游项目的示范区Mountain ecological tourism project demonstration深圳东部华侨城深圳东部华侨城Shenzhen Ea281、st OCT特色特色Features案例名称案例名称Case佛吉尼亚威廉斯堡殖民地历史公园佛吉尼亚威廉斯堡殖民地历史公园Williams burgh以保存和重现18世纪英国殖民地时期的城镇风貌为开发导向以保存和重现18世纪英国殖民地时期的城镇风貌为开发导向Preserving and reproducing town features of England Colonial Period in 18th century as the development direction案例研究案例研究Case Study全全球范围内有关山地旅游度假项目的案例有很多，选择以下项目作为案例研究对象的原因是因282、为：There are many mountain tourism resort projects all over the world,reasons that the cases included in this section are selected are:1、以下案例以其自身发展特色成为区域内著名的旅游项目，每年吸引大量客流，有些项目对其周边的城市发展也起到了带动和提升作用。Cases listed in this section became very famous tourism projects in their regions based on the unique dev283、elopment features they have,attracting a large amount of tourists every year,and in some cases,cities around these projects are driven and enhanced by them.2、以下案例在地貌、气候、规划面积及与城市的关系、基地周边环境、主题项目设置、发展思路等某一方面跟本项目的情况类似或者接近，对本项目在发展思路上有很好的借鉴和启迪作用,因此选择加以研究。At lease one of the features in each of the cases s284、hare similarities with this project,features including land feature,climate,planning scope,urban relationship,site peripheral environment,theme setting,and development concept,etc,in the terms of development concept,excellent references and revelations can be learned from these cases.?案例借鉴说明案例借鉴说明Ca285、se Study Narrative深圳东部华侨城深圳东部华侨城Shenzhen East OCT?概况概况Profile位 置：距深圳市区位 置：距深圳市区30公里、距机场公里、距机场70公里公里Location:30km to downtown Shenzhen,70km to ariport面 积：面 积：9平方公里平方公里 Size:9 km2?开发特色开发特色Development Feature山地生态旅游项目山地生态旅游项目的示范区的示范区Mountain ecological tourism project demonstration area?主题项目主题项目Theme Pr286、oject?主题公园、旅游小镇、度假酒店、山地高尔夫、寺庙、地产主题公园、旅游小镇、度假酒店、山地高尔夫、寺庙、地产Theme park,tourism town,resort hotel,mountain golf,temple,real estate以“让都市人回归自然让都市人回归自然”为宗旨、以文化旅游为特色文化旅游为特色的国家生态旅游示范区。在山海间巧妙规划了大侠谷、茶溪谷、云海谷大侠谷、茶溪谷、云海谷三大主题区域，集生态动感、休闲度假、户外运动等多项文化旅游功能于一体，体现了人与自然的和谐共处。Set“Lead the people in metropolis back to nat287、ure”as the principle,a national ecological tourism demonstration area with the feature of culture tourism.3 themed area such as Large Gauge,Tea Stream Valley,and Cloud Sea Valley are delicately planned in between mountain and sea,and with integration of cultural tourism functions such as leisure res288、ort,outdoor sports,etc,the harmony between human and nature is expressed.?经验借鉴经验借鉴References1、在保持生态平衡的前提下，寻找核心项目，作为引爆点。度假产品的组合上，做到精且特色鲜明。大景区中需要划分出不同旅游区块，既有利于运营管理，也有利于区分不同类型的项目和不同客群。On the premise of keeping ecological balance,look for the core project as the engine project.Try to bring out the featu289、re when it comes to resort products mix design.Different tourism areas needs to be planned in the whole area in order to make operation and management easier,also easier to Categorize different types of projects and customers.2、度假区营造一种真实的生活氛围。Create a real life atmosphere in the resort area.3、酒店的营造方290、面，需要突出的个性和特点。酒店的选址也需要与其他产品进行融合，做到更合理。In the terms of hotel planning,bringing out features is important.Interaction with other products needs to be taken into consideration when it comes to location selection of hotel.东部华侨城Shenzhen East OCT东部华侨城Shenzhen East OCT高速路Express way案例研究案例研究Case Study美国田纳西州多291、利伍德森林公园美国田纳西州多利伍德森林公园Dolly Wood Forest Park in Pigeon Forge,Tennessee?概况概况Profile位置：大烟山脚下、距位置：大烟山脚下、距 Knoxville 直线距离直线距离40公里。公里。Location:Foot of Dayan Mountain,40km straight distance to Knoxville.面积：面积：64.8公顷公顷Size:64.8ha?开发特色开发特色Development Feature展示和庆祝展示和庆祝美国东南方的传统文化美国东南方的传统文化的主题公园。的主题公园。A theme p292、ark to display and celebrate southeast US traditional culture.?主题项目主题项目Theme Project乡村音乐表演、古老的方式制作木头、玻璃和铁器、150年前的糖果制作工艺、美国东部仅有的蒸汽机车、世界上最好的木制轨道飞车、穿过老矿井的过山车、水上层林乐园。Country music show,old fashion wood,glass and iron production,candy production technique from 150 years ago,only steam train in eastern US293、,best wooden roller coaster in the world,forest park on water.高速路至Knoxville多利伍德森林公园多利伍德森林公园高速路至大烟山国家公园?经验借鉴经验借鉴References1、以展示和庆祝美国东南方传统文化为主题，将传统文化符号融入到各种娱乐项目当中。使游客在游玩过程中感受传统文化。Displaying and celebrating southeast US traditional culture as the theme,integrate traditional culture elements in all kind294、s of entertainment programs allowing customers to enjoy the programs while experience the traditional culture at the same time.2、现代游乐休闲项目经营理念、传统工艺及历史文化元素的功能再现相结合。Combinations of modern recreational leisure project operation concept,traditional techniques and history culture elements.德国黑森林旅游度假区德国黑森林旅295、游度假区German black forest tourist resort?概况概况Profile位置：位于巴登位置：位于巴登-符腾堡州，德国西南部的旅游胜地，北始德法边界城市巴登符腾堡州，德国西南部的旅游胜地，北始德法边界城市巴登-巴登，南至德国最阳光城市弗赖堡。巴登，南至德国最阳光城市弗赖堡。Location:Located in aden-Wrttemberg,tourism destination in southwest Germany,with border city Baden-Baden on north and Freiburg the sunniest city on s296、outh.面积：约面积：约160 x60平方公里。平方公里。Size:about 160 x60 km?经验借鉴经验借鉴Reference1、黑森林的定位首先是气候保护区，水源涵养区，其次才是风光观赏和旅游度假区。这就从根本上或法律上保障了对黑森林的开发是适度的和有限的。、黑森林的定位首先是气候保护区，水源涵养区，其次才是风光观赏和旅游度假区。这就从根本上或法律上保障了对黑森林的开发是适度的和有限的。The first positioning for Black Forest is climate preservation area and water source protection ar297、ea,secondary positioning is sightseeing and tourism resort area.That way the development to Black Forest is limited under the protection of laws.2、充分利用丰富的温泉资源，空气资源，山地景观资源发展温泉疗养项目，空气疗养项目，山地运动项目。、充分利用丰富的温泉资源，空气资源，山地景观资源发展温泉疗养项目，空气疗养项目，山地运动项目。Develop hotspring SPA project,air rehabilitation project,mou298、ntain sport project by using rich hotspring resources,air resources,and mountain landscape resources throughly.?开发特色开发特色Development Feature以以休闲、疗养、温泉休闲、疗养、温泉为开发导向为开发导向Leisure,rehabilitation,hot spring as the development direction?主题项目主题项目Theme Project温泉水疗、空气疗养、温泉水疗、空气疗养、运动健身、健体美容、首饰城、历史悠久的建筑群、宫殿、城堡、299、运动公园、修道院。运动健身、健体美容、首饰城、历史悠久的建筑群、宫殿、城堡、运动公园、修道院。Hotspring SPA,air rehabilitation,sports,beauty salon,jewel city,history building cluster,palace,castle,sports park,monastery.韩国思帕比斯韩国思帕比斯South Korea Think puppy?概况概况Profile位置：韩国水原Location:Shuiyuan,South Korea?经验借鉴经验借鉴References1、“思帕比斯思帕比斯”温泉与传统温泉不同，它作为韩300、国第一座引入保健概念的全新温泉。其最大的特点就是设有诊所。洗浴前要先进行体检，以体现保健温泉的宗旨。根据体检结果，在保健师的配合下进行个性化的水疗。温泉与传统温泉不同，它作为韩国第一座引入保健概念的全新温泉。其最大的特点就是设有诊所。洗浴前要先进行体检，以体现保健温泉的宗旨。根据体检结果，在保健师的配合下进行个性化的水疗。“Think puppy”hotspring is different from traditional hotspring as the first hotspring where health preservation concept was first introduc301、ed in in South Korea.Clinic is the biggest feature,health examination has to be performed before getting in the hotspring to follow the principle of health preservation,then according to the results of examination,customized SPA will be selected by professional physician.2、水中步行也是一大特色，他借助于名人效应，如水中步行是302、金大中总统保持健康的秘诀之一，因此很多人对此十分感兴趣，取得了很好的宣传效果。、水中步行也是一大特色，他借助于名人效应，如水中步行是金大中总统保持健康的秘诀之一，因此很多人对此十分感兴趣，取得了很好的宣传效果。The other feature is walking in water,celebrity effect is the key,for example,walking in water is how one of the former president in South Korea keep healthy,thats why many people are interested 303、in doing this.3、汗蒸墓：历史悠久的韩国桑拿。概念起源于六百年前烧陶磁的窑屋，是利用红外线反射原理加温使人流汗，是一种强调高热的物理治疗法。、汗蒸墓：历史悠久的韩国桑拿。概念起源于六百年前烧陶磁的窑屋，是利用红外线反射原理加温使人流汗，是一种强调高热的物理治疗法。Hanyan Tomb:A Korean sauna with a long history.Originated from 600 years ago in some ceramics kilns,the theory is heating people up with the infrared reflection,304、it is a high temperature physical therapy.?开发特色开发特色Development Feature东方最大的东方最大的保健主题保健主题项目，项目，温泉与文化温泉与文化结合的典型代表结合的典型代表Largest health preservation themed project in oriental world,a model of hotspring and culture combination?主题项目主题项目Theme Project医疗、心灵抚慰、医疗、心灵抚慰、美容、美体、瘦身、美容、美体、瘦身、汗蒸幕汗蒸幕SPA、个性化泡汤、个性化泡汤305、温泉疗养、娱乐养生。温泉疗养、娱乐养生。Medical,mind soothing,beauty,weight control,Hanyan Tomb SPA,customized hotspring,hotspring health preservation,recreation and health preservation.刘易斯堡Lewisburg格林布赖尔度假中心The Greenbrier Activities Center刘易斯堡Lewisburg格林布赖尔度假中心The Greenbrier Activities Center美国格林布赖尔度假中心美国格林布赖尔度假中心The306、 Greenbrier Activities Center?概况概况Profile位置：美国弗吉尼亚州 刘易斯堡市远郊约15公里，据华盛顿和纽约较近。客火车直达。Location:Virgini,USA,15 km to Lewisburg,close to Washington D.C.and NYC.Direct railway connection.面积：4.33平方公里。Size:4.33km2?经验借鉴经验借鉴References1、与项目基地类似的气候、类似的地形。1、与项目基地类似的气候、类似的地形。Similar climate and land feature to our 307、site.2、定制团队：许多活动都可以提供个性化的服务。以帮助游客充分使用各种设施，提高游玩的舒适度，并最终达到让游客逗留较长时间的目标。2、定制团队：许多活动都可以提供个性化的服务。以帮助游客充分使用各种设施，提高游玩的舒适度，并最终达到让游客逗留较长时间的目标。Service customization team:customized services can be provided to help customers enjoy all kinds of facilities throughly to improve the experience while stay and to ac308、hieve the goal of keeping customers stay longer.3、风格各异的木结构建筑、高端村落式住宅。根据季节变换，可进行功能置换的会所。3、风格各异的木结构建筑、高端村落式住宅。根据季节变换，可进行功能置换的会所。Different styles of wooden building,high-end village type residences.Function of clubhouse can be changed when seasons change.?开发特色开发特色Development Feature山地休闲度假项目集聚区Mountain 309、leisure resort project aggregation area?主题项目主题项目Theme Project高尔夫、高尔夫、骑马、火车站、高端村落式住宅、网球中心、会议中心、酒店、温泉、健康中心、寻宝探险、电影。骑马、火车站、高端村落式住宅、网球中心、会议中心、酒店、温泉、健康中心、寻宝探险、电影。Golf,horse back riding,railway station,high-end village type residences,tennis center,conference center,hotel,hotspring,health preservation cen310、ter,adventure experience,cinema.高速路?概况概况Profile位置：美国科罗拉多州，丹佛西北40公里。洛矶山国家公园出入口，旅游业发达。Location:Colorado,USA.40 km to Denver on northwest,the portal of Rocky Mountain National Park with strong tourism feature.?经验借鉴经验借鉴References:1、与项目基地有相似的地貌特征、相似的地理位置，相似的城市环境。1、与项目基地有相似的地貌特征、相似的地理位置，相似的城市环境。Similar la311、nd feature,geographical location,and urban environment to our site.2、利用毗邻洛矶山山麓/开放空间的良好资源优势，发展户外运动项目，营造户外山地运动城。利用毗邻洛矶山山麓/开放空间的良好资源优势，发展户外运动项目，营造户外山地运动城。Develop outdoor sports programs,create outdoor mountain sports city with the utilization of mountain and open space.3、把城市内部开放空间、文化符号（大学城观光）、山麓开放空间联动开312、发，形成整体效应。3、把城市内部开放空间、文化符号（大学城观光）、山麓开放空间联动开发，形成整体效应。Integration effect is created with combined development including urban inner open spaces,culture element(university sightseeing),mountain open space.?开发特色开发特色Development Feature山地户外运动项目集聚区。Mountain outdoor sports project aggregation area?主题项目主题项目Th313、eme Project山脚下大学城观光、爬山、跑步、自行车、骑马、滑雪场、攀岩地、溪谷。University city sightseeing at mountain foot,hiking,jogging,bicycle,horse back riding,rocking climbing,stream valley.博尔德丹佛高速公路博尔德丹佛高速公路博尔德市郊山麓开放空间博尔德市郊山麓开放空间美国博尔德美国博尔德Boucob洛杉矶六旗魔术山洛杉矶六旗魔术山Six Flags Magic Mountain of Los Angeles?概况概况Profile位置：洛杉矶北郊山林之中Loca314、tion:in mountain forest north of Los Angeles.?经验借鉴经验借鉴References整体用地布局依托山体，大型居住区主要分布于西侧的谷地。自然山体为其提供了开阔的开放空间，山上建有高尔夫球场。道路等级设置合理，有效地联系了不同的功能空间。公园的主要出入口附近设有少量的酒店及商业区和大面积的停车场。The overall land layout relies on the the mountain,the large residential area mainly lays out in the west side of the valley.The 315、natural mountain Provides a broad open space,It has golf course.Rooads to reasonably and effectivly link the different functional spaces.A small number of hotels and commercial and large parking lots are set up near the main entrances fo park.?开发特色开发特色Development Feature山地游乐项目集聚区Mountain amusement p316、roject aggregation area?主题项目主题项目Theme Project主题乐园主题乐园多种样式的云霄飞车多种样式的云霄飞车、配套酒店、商业、及高品质的居住区。、配套酒店、商业、及高品质的居住区。Theme parkdifferent kinds of roller coaster,supporting facilities hotel,commercial,and high-end residences.主题乐园酒店及商业开敞空间停车场居住区主要道路次要道路主题乐园酒店及商业开敞空间停车场居住区主要道路次要道路美国银元城主题公园美国银元城主题公园Silver Dollar 317、City in Branson,Missouri?概况概况Profile位置：美国密苏里州布兰森市境内Location:City in Branson,Missouri,USA?经验借鉴经验借鉴References依托布兰森欧扎克山风优美的景色环境，创造溶洞为主题的一个大型主题公园，这里可以旅游度假，也可以体验探索冒险或逃亡项目，开发出一站式旅 游项目模式。“演艺”成了这里的主要娱乐项目。这里主办一年一度的“世界之村”艺术节，邀请著名的表演团体参加艺术节演出，宣传民族传统舞蹈音乐和艺术。By trelying on the beautiful scenic environment of Bre318、nson mountain,creating a large cave-themed theme park,where you can travel and resort,you can experience the adventure,or escape,develop one-stop tourism project mode.Performing Artshas become the main entertainment here.Here hosts the annual World Village“arts festival,invite the famous performing 319、groups to participate in the festival with the advocacy of national traditional dance music and the arts.?开发特色开发特色Development Feature以以娱乐业和演绎表演娱乐业和演绎表演业为开发导向，业为开发导向，家庭旅游和学生度假的胜地。家庭旅游和学生度假的胜地。The entertainment industry and the interpretation performance industry is taken as the development-oriented,f320、amily travel and student holiday resort.?主题项目主题项目Theme Project大型大型“溶洞”“溶洞”主题公园，拥有主题公园，拥有度假、探索冒险或逃亡度假、探索冒险或逃亡 等项目模式，银元城主题公园还经常主办禾节，工艺节日和南部福音音乐节等“演艺”类节目。等项目模式，银元城主题公园还经常主办禾节，工艺节日和南部福音音乐节等“演艺”类节目。Large cave theme park,with resort,adventure or escape and other project modes,Silver Dollar City theme park321、 often organizes Ho Festival,craft festivals and Southern Gospel Music Festival and other entertainment type of program.美国威廉斯堡殖民地公园美国威廉斯堡殖民地公园Williams burgh?概况概况Profile位置：弗吉尼亚州东部、美国著名的历史名城和旅游胜地。Location:Famous historical city and tourist destination Eastern Virginia,United States.面积面积16平方公里平方公里 Area322、 of 16 square kilometers?经验借鉴经验借鉴Reference 1、充分进行文化挖掘，对历史上曾经存在的和现状存在的历史文化符号进行还原和修缮，大打历史文化牌。1、充分进行文化挖掘，对历史上曾经存在的和现状存在的历史文化符号进行还原和修缮，大打历史文化牌。Fully tap the culture,restore and repair the historical and cultural symbols that existed in history and currently,they played the card of historical culture.2、借323、助核心旅游景点的引爆力，发展配套旅游项目。2、借助核心旅游景点的引爆力，发展配套旅游项目。By means of detonation of the core tourist spots,develop the supporting tourism project.?开发特色开发特色Development Feature以保存和重现以保存和重现18世纪英国殖民地时期的城镇风貌世纪英国殖民地时期的城镇风貌为开发导向为开发导向?主题项目主题项目Theme Project威廉斯堡中心公园、威廉斯堡游乐园、威廉斯堡水上乐园、威廉斯堡高尔夫。威廉斯堡中心公园、威廉斯堡游乐园、威廉斯堡水上乐园、威廉斯堡高324、尔夫。Williamsburg Central Park,Williamsburg amusement park,Williamsburg water park,Williamsburg golf.威廉斯堡中心公园WilliamsburgCentral Park威廉斯堡游乐园Williamsburg amusement park威廉斯堡水上乐园Williamsburg water park威廉斯堡高尔夫Williamsburg golfPART 5规划回顾规划回顾Plan Review一、上层次规划分析Upper Plan Analysis 二、相关规划分析Analysis of Releva325、nt Planning上层次规划分析上层次规划分析Upper Plan Analysis规划指引规划指引Planning Guidelines?确立了建设生态园林城市的城市定位。Determine the urban positioning to build the ecological garden city.?提出“二片四组团”的空间发展结构，提出沿江带状发展，近期向东和向南城市空间拓展方向。Propose the spatial development structure“two parcels four groups”and belt-shaped development along 326、the river,recently,propose urban expansion toward east and south.?提出“两区、三水、四楔、五园、绿网”的绿地生态系统结构。Propose the green space ecosystem structure two areas,three waters,four wedges,five parks,green network .对规划区的要求对规划区的要求Requirements of the planning area?功能定位：河东新区是城市向东拓展的重点区域，城市带状连绵发展的主体，城市基本功能（生活、学习、管理、工作、327、休闲等）的主要载体。Functional positioning:Hedong New District is the key area in the urban eastward expansion,regions,cities,development of the main strip rolling,the mainstay of the city belt-shaped in the extensive development,the main carrier of urban basic functions(living,learning,management,work,leisur328、e,etc.).?生态环境：河东新区拥有西山生态林带，涪江、联盟河滨水风景带是城区最大生态廊道和最大城市开敞空间，对形成区域和城市总体生态格局起着重要作用。Ecological environment:Hedong New District has Xishan ecological forest belt,Fu River and Lianmeng River Waterfront Landscape belts are the largest landscape ecological corridor and the largest urban open space,playing an 329、important role in forming the regional and the overall ecological pattern.遂宁市总体规划遂宁市总体规划Suining City Master Plan上层次规划分析上层次规划分析Upper Plan Analysis遂宁市旅游发展总体规划（遂宁市旅游发展总体规划（2010-2020）Suining Suining City Tourism Master Plan规划指引规划指引Plan Guidelines 对规划区的要求对规划区的要求Requirements of the planning area广德灵泉风景名胜区总330、体规划广德灵泉风景名胜区总体规划Guangde-Lingquan Scenic Area Master Plan规划指引规划指引Plan Guidelines?确立以山水城相交融的大地景观格局为依托，以宗教景观为主景，可供观光游览、生态体验、科研科普、休憩和健身娱乐活动的文化型省级风景名胜区。Establish one provincial level cultural type scenic spot based on the earth landscape pattern blended with mountains and rivers,with religion landscape a331、s main scene,for purpose of sightseeing,ecotourism,scientific research and pouplarization,leisure and fitness and recreational activities.?提出“两核两轴两片五区”的风景区结构。Propose the structure of the scenic area two core,two-axis,two parcels,five zones“?“两核”风景区的人文主景核心载体，广德寺和灵泉寺。The core carrier of humanity main 332、landscape of Two core scenic core area,Guangde Temple and Lingquan Temple.?引导风景区内的传统农业、种植、养殖业向生态农业、特色种植业、养殖业转变。Guide traditional agriculture,cultivation,breeding industry within the scenic area to be transformed toward the ecological agriculture,special planting and breeding industry.?环境保护要求：原则“严格保护333、，永续利用”，规划实施应对风景区环境的不利影响轻微，符合国家的相关政策法规。Requirements for environmental protection:principles of strictprotection and sustainable use,implementation of planning shall not impose the minor adverse eimpacts on nvironment of the scenic are,and conform with relevant national policies andregulations.对规划区的要求对规划区的要求Requirements of the planning area?功能定位：遂宁城区，全市的主要旅游目的地、服务接待中心和游客集散中心。Functional positioning:S