1、淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO2020/03淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO2发展愿景打造属于淄博市民工作、家庭外的第三社区COLOR EXTRACTIONBUILD A THIRD COMMUNITY OUT2、SIDE OF THEIR WORK AND HOMEFOCUS ON CITY BRANDSSHARE NEW THINGSPRESENT BETTER LIFE聚焦城市品牌分享新鲜事物呈现生活品质淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO3主题定位DESIGN CONCEPTMIX 壹号街MIX THE FIRST STREETTIDE THEATRESUMMER GREEN SPROUTINGJOY OF 3、YOUTHDREAM SKYCHAO KE NEI STREETCRAZY FORESTSHADOW TOWERSHADOW PLAZAFUN STREETLAND OF LIMITSURBAN RHYTHM趣壹号街 潮时尚出发INTERESTING FIRST STREET IS THE STARTING POINT OF FASHION潮音剧场夏日绿萌青春之乐梦幻星空潮客内街疯狂森林光影之塔光影客厅玩者外街极限之地城市律动约会舞动旋律创意集会运动健身聚会露天剧场儿童嬉戏Childs game艺术展览艺术互动淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SC4、HEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO41243年轻的体验的多元的时尚的风格定位STYLE POSITIONING淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO5案例 1：弗里蒙特街CASE 1：FREMONT STREET1995 年建造的弗里蒙特街（Fremont Street）是拉斯维加斯过去最繁华的商业街，5、被称为 无与伦比的感官盛宴 BUILT IN 1995,FREMONT STREET WAS ONCE ONE OF THE BUSIEST SHOPPING STREETS IN LAS VEGAS,DUBBED THE FEAST OF THE SENSES.弗里蒙特声光秀：1995 年世界最大的露天穹顶天幕让老街成为最繁华的商业街，号称“不夜城”FREMONT SOUND AND LIGHT SHOW:IN 1995,THE WORLDS LARGEST OPEN-AIR DOME MADE THE OLD STREET THE MOST PROSPEROUS COMMERCIAL ST6、REET,KNOWN AS THE CITY THAT NEVER SLEEPS.Viva Vision 屏幕长 420m，宽 27m，新升级的露天穹顶天幕由 492 万个节能 LED 灯组成，悬挂在 Fremont Street 著名的步行商场上方 27m 处，两旁是标志性的赌场和酒店。天幕每隔半小时的整点就会播放一段 8 分钟的影像秀，讲述美国的历史与文化。THE VIVA VISION HAS A 420M LONG,27M WIDE SCREEN AND A NEWLY UPGRADED OPEN-AIR DOME OF 4.92M ENERGY-EFFICIENT LED LIGHT7、S THAT HANGS 27M ABOVE FREMONT STREETS FAMOUS PEDESTRIAN MALL,FLANKED BY ICONIC CASINOS AND HOTELS.EVERY HALF HOUR ON THE HOUR,AN EIGHT-MINUTE VIDEO SHOW TELLS THE HISTORY AND CULTURE OF THE UNITED STATES.淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERA8、LD ACADEMY IN ZIBO6弗里蒙特街两边尽是赌场、商店、酒吧、咖啡店和餐厅，小舞台在演出，有表演摇滚乐的，还有跳性感舞蹈的辣妹。FREMONT STREET IS FLANKED BY CASINOS,SHOPS,BARS,COFFEE SHOPS,AND RESTAURANTS,WITH SMALL STAGES PERFORMING,ROCK AND ROLL,AND HOT GIRLS DANCING SEXY.街边摇滚乐队的免费演出，一场场音乐秀，燃爆全场FREE PERFORMANCES BY STREET ROCK BANDS,MUSIC SHOWS2019 年圣帕特里9、克节ST.PATRICKS DAY 2019“弗里蒙特街”的街头艺人蜘蛛侠FREMONT STREET STREET ARTIST SPIDER-MAN乡村明星音乐会COUNTRY STAR CONCERT时尚潮流集聚：华灯初上，美食、美酒、赌场、街头艺人在此汇集，精彩活动燃爆全场GATHERING OF FASHION TRENDS:AT THE BEGINNING OF THE LANTERN FESTIVAL,FOOD,WINE,CASINOS,AND STREET PERFORMERS GATHERED HERE,AND THE EXCITING EVENT EXPLODED THE 10、AUDIENCE.案例 1：弗里蒙特街CASE 1：FREMONT STREET淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO7案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,TAILIU ROAD人文为核心、以商业为媒介，打造未来都市社区商业文旅新体验HUMANITY AS THE CORE AND BUSINESS AS THE MEDIUM TO CREATE A11、 NEW URBAN COMMUNITY,BUSINESS AND CULTURAL TOURISM EXPERIENCE社区生活COMMUNITY LIFE满足周边生活人口的功能需求MEET THE FUNCTIONAL NEEDS OF THE SURROUNDING LIVING POPULATION商业体验BUSINESS EXPERIENCE提供市北都市消费的创新体验PROVIDE INNOVATIVE EXPERIENCE IN URBAN CONSUMPTION文旅名片BUSINESS TRAVEL CARD培育青岛音乐之都的品牌力量CULTIVATE THE BRAND POW12、ER OF QINGDAO MUSIC CAPITAL街区长 240m，宽 120m，独具创意的开放式 block 街区设计，不规则的楼体、独立而又相互连接的多层空间组合，既开放又私密THE BLOCK IS 240M IN LENGTH AND 120M IN WIDTH.IT HAS A UNIQUE AND CREATIVE OPEN BLOCK DESIGN.THE IRREGULAR BUILDING,INDEPENDENT AND INTERCONNECTED MULTI-LAYER SPACE COMBINATION IS OPEN AND PRIVATE.淄博万科翡翠书院商街改13、造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO8全青岛规模最大业态最全辐射范围最广的全客群体验式音乐酒吧街区THE LARGEST,MOST COMPLETE,AND MOST RADIANT RANGE OF ALL-CUSTOMER EXPERIENCE MUSIC BARS IN QINGDAO包容性强，打造“少有所玩、中有所悦、老有所怡”的全龄体验式消费STRONG INCLUSIVENESS,CREATING“ALL-PLAY 14、EXPERIENCE,MIDDLE-AGED PLEASURE,AND OLD-AGED ENJOYMENT”案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,TAILIU ROAD淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO9案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,TAILIU ROAD提取音乐元素符号,搭配鲜明15、色彩，简明形象的 IP 设计将成为台柳路音乐街的符号EXTRACTION OF MUSIC ELEMENT SYMBOLS,WITH BRIGHT COLORS,THE CONCISE IMAGE IP DESIGN WILL BECOME THE SYMBOL OF TAILIU MUSIC STREET1.概念及 IP2.色彩提取4.延伸意向3.元素演化淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO10描绘音乐地16、图MAP MUSIC设计景观节点DESIGN LANDSCAPE NODE将音乐、酒、汽车公路等进行融汇包装，设计曲径通幽的空间布局，错层精致的动感夜景INTEGRATE PACKAGING OF MUSIC,WINE,AUTOMOBILE ROADS,ETC.,DESIGN THE SPACE LAYOUT WITH WINDING PATHS,AND EXQUISITE AND DYNAMIC NIGHT SCENES强烈科技感和超炫灯光的艺术装置ARTISTIC INSTALLATION WITH STRONG SENSE OF TECHNOLOGY AND SUPERB LIGHTIN17、G兼具观赏性和实用性的台柳路互动墙TAILIU ROAD INTERACTIVE WALL具有光影互动功能的电音舞池ELECTRIC MUSIC DANCE FLOOR WITH LIGHT AND SHADOW INTERACTIVE FUNCTION城市之音主题雕塑VOICE OF THE CITY SCULPTURE案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,TAILIU ROAD淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATIO18、N OF WANKE EMERALD ACADEMY IN ZIBO11政府牵头、万科助力、酒吧抱团，持续引进相关产业良性竞争，共同打造“不夜青岛”THE GOVERNMENT TAKES THE LEAD,VANKE ASSISTS,THE BAR HOLDS A GROUP,AND CONTINUES TO INTRODUCE HEALTHY COMPETITION IN RELATED INDUSTRIES TO JOINTLY CREATE NIGHTLESS QINGDAO240 米动线上集聚了约 14 家音乐吧，以及酒吧、书吧、茶吧、餐吧等各色经营业态，自开街以来，每晚前来纳凉、消19、费的市民和游客流量达数千人，百花深处、DMC、花溪米线等街区商户平均日客流量均保持 50%以上增幅，火热的“夜经济”正在释放它巨大的潜能。THERE ARE ABOUT 14 MUSIC BARS AND VARIOUS BUSINESS FORMATS INCLUDING BARS,BOOK BARS,TEA BARS,AND DINING BARS ON THE 240-METER LINE.SINCE THE STREET OPENED,THE NUMBER OF CITIZENS AND TOURISTS WHO HAVE COME TO COOL AND CONSUME EVERY 20、NIGHT HAS REACHED THOUSANDS.THE AVERAGE DAILY PASSENGER FLOW OF MERCHANTS IN THE DISTRICTS SUCH AS BAIHUA DEEP,DMC,AND HUAXI RICE NOODLES HAS MAINTAINED AN INCREASE OF MORE THAN 50%.THE FIERY NIGHT ECONOMY IS UNLEASHING ITS HUGE POTENTIAL.新都心音乐吧联盟成立XINDUXIN MUSIC BAR ALLIANCE ESTABLISHED持续引进特色经营业态CO21、NTINUE TO INTRODUCE DISTINCTIVE BUSINESS FORMATS百花深处音乐餐吧、DMC 酒吧、天堂酒市、熊本音乐酒吧等 40 余家各具特色的音乐产业相关商家共同成立了新都心音乐吧联盟。THERE ARE MORE THAN 40 UNIQUE MUSIC INDUSTRY-RELATED BUSINESSES SUCH AS THE MUSIC RESTAURANT BAR,DMC BAR,PARADISE WINE MARKET,AND KUMAMOTO MUSIC BAR.THEY HAVE JOINTLY ESTABLISHED THE XINDUXIN22、 MUSIC BAR ALLIANCE.全聚德、一甸丝路新疆餐厅、九田家烤肉、拾壹酒肉等旗舰商家强势加盟，为推动音乐街的发展再添一股强劲力量。FLAGSHIP MERCHANTS SUCH AS QUANJUDE,YIDIAN SILK ROAD XINJIANG RESTAURANT,JIUTIANJIA BARBECUE,AND SHIJIUJIU JOINED TOGETHER TO ADD A STRONG FORCE TO THE DEVELOPMENT OF MUSIC STREET.案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,T23、AILIU ROAD淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO12主题活动持续吸引“深夜党”，引领夜间消费潮流，激活深夜的商业活力THEMATIC ACTIVITIES CONTINUE TO ATTRACT LATE NIGHT PARTIES,LEAD THE TREND OF NIGHTLY CONSUMPTION,AND ACTIVATE LATE-NIGHT BUSINESS VITALITY狂欢主题活24、动持续至年底CARNIVAL-THEMED ACTIVITIES LAST UNTIL THE END OF THE YEAR围绕“极夜街头”“潮夜很酒”“狂夜派对”三大主题AROUND THE THREE MAIN THEMES OF POLE NIGHT STREET,TIDE NIGHT IS ALCOHOL AND CRAZY NIGHT PARTY 9 月潮酒文化月：以青啤和轩尼诗为主角的狂欢将是饮酒爱好者的天地；SEPTEMBER TIDE WINE CULTURE MONTH:CARNIVAL FEATURING TSINGTAO BEER AND HENNESSY WILL B25、E THE WORLD OF DRINKING LOVERS;10 月嘻哈街头月：街头酷跑、纹身之夜、街头涂鸦秀等让人跃跃欲试；OCTOBER HIP HOP STREET MONTH:STREET RUNNING,TATTOO NIGHT,GRAFFITI SHOW,ETC.ARE EXCITING;11 月派对主题月：变装派对、口红派对、复古车派对等让人蠢蠢欲动；NOVEMBER PARTY THEME MONTH:DRESS-UP PARTY,LIPSTICK PARTY,RETRO CAR PARTY AND SO ON;12 月跨年夜，街区还将为市民、游客准备一场别有新意的跨年狂欢。26、NEW YEARS EVE IN DECEMBER,THE DISTRICT WILL ALSO PREPARE A NEW YEARS CARNIVAL FOR CITIZENS AND TOURISTS.持续引爆新都心商圈的人气，以丰富多彩、市民和游客充分参与的活动来挖掘青岛时尚元素、创新岛城时尚生活THE POPULARITY OF XINDUXIN BUSINESS DISTRICT CONTINUES TO EXPLODE,AND THE COLORFUL AND ACTIVE ACTIVITIES OF CITIZENS AND TOURISTS FULLY EXPLORE QIN27、GDAOS FASHION ELEMENTS AND INNOVATE THE ISLANDS FASHION LIFE.案例 2：台柳路 1907 音乐酒吧街CASE 2:1907 MUSIC BAR STREET,TAILIU ROAD火爆开街潮领新青岛HOT STREET CHAOLING NEW QINGDAO台柳路 1907 音乐狂欢节 嗨唱不止 TAI LIU ROAD 1907 MUSIC CARNIVAL IS MORE THAN SINGING WDG 中国国际街舞大赛 空降街区 WDG CHINA INTERNATIONAL STREET DANCE CONTEST AIR28、BORNE BLOCKS 夜猫人夜游“串吧”计划 NIGHT CAT PEOPLE NIGHT TOUR STRING BAR PLAN“摇滚之王”猫王 cosplay 复古车展 KING OF ROCK ELVIS COSPLAY RETRO AUTO SHOW“臻享空间”青啤跨界艺术展 ENJOY SPACE WORLD ART EXHIBITION让人爱不释手的 SMART 激萌车展 THE SMART CAR SHOW THAT YOU CANT STOP ADMIRING零距离品味百年青岛的优雅 TASTE THE CENTURY-OLD ELEGANCE OF QINGDAO FR29、OM A DISTANCE 10000 瓶啤酒买一赠一 BUY ONE GET ONE FREE FOR 10,000 BOTTLES OF BEER方案设计SPECIAL DESIGN总平面图分析图效果图设计策略局部平面图MASTER PLANANALYSIS CHARTPERSPECTIVEDESIGN THEMEPART PLAN淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO14总平面图MASTER PLAN030、1010413071410180205081116030609151217040302051007070809090906140606101312112017151813 13 13 16潮音剧场TIDE THEATRECHARACTERISTIC FEATURED TREE CRAZY FORESTFEATURED LIGHT MUNICIPAL ROADSHADOW PLAZAJOY OF YOUTHDYNAMIC ZEBRA FEATURED SEATLOGO SEATRESIDENTIAL ENTRANCERHYTHM STAGEFEATURED BARPAINTED GROUNDGR31、OUND GUIDANCELIGHT TOWERBUSINESS PORTAL特色 LOGO特色灯箱特色树池市政道路奇幻森林光影客厅青春之乐活力斑马线特色座椅LOGO 座椅住宅入口律动舞台特色吧台商铺外摆光影之塔地面导视二层入口N淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO15功能分区FUNCTIONAL ZONING潮音剧场MUSIC THEATRE光影客厅DYNAMIC PLAZA潮客内街FASHION STR32、EET玩者外街VITALITY STREET主题走廊THEME CORRIDOR淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO16流线分析STREAMLINE ANALYSIS图例车行流线商业人行住宅人行LEGENDVEHICLE STREAMLINEBUSINESS PEDESTRIAN FLOW LINERESIDENTIAL PEDESTRIAN FLOW LINE淄博万科翡翠书院商街改造景观设计方案THE C33、ONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO17效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO18设计策略DESIGN THEME0103040102050402030506070809JOY OF YOUTHCHARACTERISTIC LOGOLAMP34、 ARRAYSUMMER GREEN SPROUTINGPAINTED GROUNDCOMMERCIAL PLAZAMUNICIPAL SIDEWALKDYNAMIC ZEBRA CROSSINGPARKING SPACE FOR NON MOTOR VEHICLES青春之乐特色标识灯阵夏日绿萌彩绘地面商业广场市政人行道活力斑马线非机动车停车位潮音剧场0405N06070809淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN Z35、IBO19潮音剧场设计策略DESIGN THEME打开城市界面，增加街角广场面积特 色 LOGO 标 识，位于城市展示界面，也是打卡拍照的最佳位置旱喷平时可聚集人气，活动时可作为场地使用地面彩绘结合地面导视，将人流导入内街台阶座椅结合树池，形成林下休闲空间，同时活动时可作为观众区，同时中间保留未来市政绿带内部空间的连接可能淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO20潮音剧场效果图PERSPECTIVE淄博万科翡36、翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO21潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO22潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN37、 SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO23潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO24潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFO38、RMATION OF WANKE EMERALD ACADEMY IN ZIBO25潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO26潮音剧场效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY I39、N ZIBO27潮音剧场设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO28青春之乐设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO29设计策略DESIGN THEME夏日绿萌淄博40、万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO30设计策略DESIGN THEME010301020202020402030506LANDSCAPE SEATLAMP ARRAYPLANTING POOLENTRANCE TO RESIDENTIAL AREAENTRANCE TO EVA景观座椅灯阵种植池居住区入口消防入口潮客内街0405N010101030506CRAZY FOREST奇幻森林淄博万科翡翠书院商街改造41、景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO31潮客内街设计策略DESIGN THEME空间组织及动线引导内街休闲座椅，局部结合种植池，为购物人群提供舒适的休息停留空间。墙面规划设计，灯光与广告牌交相呼应，展现商家品牌信息为商业二层吸引人气。趣味十足的地面标识，引导交通的同时加强人与空间的互动、打卡。内外街交互走廊，趣味性的主体设计，打造网红圣地。淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME42、 OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO32潮客内街效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO33潮客内街效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION43、 OF WANKE EMERALD ACADEMY IN ZIBO34潮客内街效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO35潮客内街效果图PERSPECTIVE淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO344、6潮客内街-小品设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO37潮客内街-灯牌设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO38潮客内街-灯牌设计策略DESIGN THEME45、淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO39设计策略DESIGN THEME01030102020204020305070608LAMP ARRAYPLANTING POOLENTRANCE TO RESIDENTIAL AREAENTRANCE TO EVA灯阵种植池居住区入口消防入口0405N0101030506CRAZY FOREST奇幻森林玩者外街0407070707080808PAINTED GROU46、NDBAR COUNTER彩绘地面主题吧台OUTDOOR FURNITURE室外家具淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO40玩者外街设计策略DESIGN THEME灵活使用的商业外摆空间大块拼接彩色铺装，汇聚人潮，将人导入内街空间彩色灯牌，商铺信息推广，独特设计，吸引人气室外吧台由模块式冲孔钢板灵活组合成不同的形式，结合座椅，高地错落，放置于外街的不同空间，可与室内的餐饮店配套使用。灵活使用带状商业空间，展47、示商街活力氛围淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO41效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO42效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCE48、PTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO43效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO44效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS ST49、REET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO45效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO46效果图PERSPECTIVE玩者外街淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERA50、LD ACADEMY IN ZIBO47玩者外街-外摆小品设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO48玩者外街-灯牌设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO49主题51、走廊设计策略DESIGN THEME2/3 位可变装置结合运营策划进行合理更改。墙面彩色绘制森林王国，局部动物小品感应式触发，高互动高情感。灯光打造梦幻星空，墙体感应式灯光打造高互动空间，狭长空间吸引人流。1/3 为固定装置，体验式互动与主题相结合。淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO50效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SC52、HEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO51效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO52效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMA53、TION OF WANKE EMERALD ACADEMY IN ZIBO53效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO54效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN Z54、IBO55效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO56效果图PERSPECTIVE主题走廊淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO57疯狂森林设计策略DESIGN THEME淄博万科翡翠书院商55、街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO58设计策略DESIGN THEME01030102040502030706080910LAMP ARRAYPLANTING POOLMUNICIPAL SIDEWALKDYNAMIC ZEBRA CROSSINGENTRANCE TO EVA灯阵种植池市政人行道活力斑马线消防入口05N010604070809PAINTED GROUNDBAR COUNTER彩绘地面主题吧台OUTDOOR56、 FURNITURELOGO INTERACTIVE SKETCH室外家具LOGO 互动小品LIGHT TOWER光影之塔10光影客厅淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO59光影客厅设计策略DESIGN THEME广场铺装放大了贯穿整个街区的“涟漪”元素，与整体风格呼应。保障消防通道合理规范。街角的灯牌引导视线与人流动线，为内街增添活力。光影之塔打造趣味与潮流兼备雕塑设施，引导视线吸引人流。MIX 的 lo57、go 装置集地标性与互动性与一体。淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO60效果图PERSPECTIVE光影客厅淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO61效果图PERSPECTIVE光影客厅淄博万科翡翠书院商街改造景观设计方58、案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO62效果图PERSPECTIVE光影客厅淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO63效果图PERSPECTIVE光影客厅淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF B59、USINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO64光影客厅设计策略DESIGN THEME淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO65光影之塔设计策略DESIGN THEME专项设计SPECIAL DESIGN家具小品设计主题 LOGO 设计导视设计灯光氛围意向活动运营策划业态建议OUTDOOR FURNITURETHEME LOGO60、GUIDANCE DESIGNLIGHTING ATMOSPHERE INTENTIONACTIVITY OPERATION PLANNINGSUGGESTION OF FORMAT淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO67设计策略DESIGN THEME南广场台地夏日绿盟 SOUTH SQUARE TERRACE SUMMER GREEN LEAGUE顶视图效果图正立面图侧立面图28.2M8.2M2.0M461、.1M4.1M2.0M2.0M3.1M3.7M1.5M4.0M2.1M4.0M1.0M1.0M2.0M1.0M1.0M1.0M混凝土外刷环氧地坪漆混凝土绿化树池LED 互动灯板不锈钢冲孔板内置 LED 灯带位置标注淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO686.7M效果图正视图平面分解图2.2M1.2M370MM300MM610MM800MM830MM460MM970MM100MM100MM710MM1122362、32.1M1303.2M3.3M设计策略DESIGN THEMEMIX 壹号街外街室外家具吧台MIX 1 STREET OUTDOOR FURNITURE冲孔板钢板冲孔板淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO69设计策略DESIGN THEMEMIX 壹号街外街室外家具吧台MIX 1 STREET OUTDOOR FURNITURE1.2M2.0M2.1M2.8M2.8M1.2M3.7M3.8M3.0M2.263、M2.2M0.5M0.5M1.1M1.1M450MM450MM顶视图正视图效果图 1效果图 2正视图顶视图边缘圆角12淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO70设计策略DESIGN THEMEMIX 壹号街内街座椅MIX 1 STREET SEAT5.5M1.5M0.5M820MM0.7M0.5M820MM900MM350MM1.5M1.5M2.0M2.2M1.3M1.8M1.8M0.7M效果图效果图正视图共64、计 8 组共计 8 组共计 8 组共计 24 组平面图圆滑倒角玻璃钢成品玻璃钢清水混凝土淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO71设计策略彩色透光亚克力不锈钢板，电镀白色DESIGN THEMEMIX 壹号街落地 LOGO（南广场）12.0M2.0MMIX NO.1 STREET LANDING LOGO(SOUTH SQUARE)正立面图效果图细部图670MM120MM12.0M位置标注淄博万科翡翠书院商街65、改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO72设计策略DESIGN THEMEMIX 壹号街落地 LOGO（北广场）MIX NO.1 STREET LANDING LOGO(NORTH SQUARE)2.8M200MM700MM750MM700MM200MM200MM400MM900MM9.4M3.7M1.0M3.7M50MM平面图正立面图后立面图效果图不锈钢板圆角包边不锈钢板彩色电镀向上扬起形成夹角位置标注淄博万科翡翠书院商街改造66、景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO73设计策略DESIGN THEMEMIX 壹号街落地 LOGO（北广场）MIX NO.1 STREET LANDING LOGO(NORTH SQUARE)效果图效果图241.5M1.0M边缘倒圆角R=30MM彩色灯带淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE67、 EMERALD ACADEMY IN ZIBO74设计策略MIX 壹号街城市律动（北广场）MIX 1ST STREET CITY RHYTHM(NORTH SQUARE)DESIGN THEME5.0M5.0M5.0M正立面图平面图正立面图9.8M9.8M700MM1.6M1.6M1.6M1.6M1.6M1.6M0.8M3.2M4.0M1.6M2.4M分解效果图效果图3*3 镀锌方钢架体3*3 镀锌方钢架体灯带霓虹灯牌不锈钢金属球透光亚克力内置灯带镀锌方钢架分解效果图位置标注淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS 68、STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO75设计策略DESIGN THEME亮化及广告灯箱北广场标识牌LIGHTING AND ADVERTISING LIGHT BOX-NORTH SQUARE SIGNBOARD1.5M470MM470MM5.0M1.7M1.7M1.1M2.2M1.1M正立面图分解效果图效果图位置标注720MM720MM200MM60MM50MM60MM彩色喷涂铝板铝板铝板亚克力透明板灯带亚克力外壳内置 LED 灯淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME69、 OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO76设计策略DESIGN THEMEMIX 壹号街墙面 LOGO 灯箱MIX NO.1 STREET WALL LOGO LIGHT BOX 2.3M1.5M1.0M1.5M1.2M0.3M0.5M0.6M2.0M5.3M3.6M5.7M50MM50MM50MM淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACAD70、EMY IN ZIBO77设计策略DESIGN THEMEMIX 壹号街外街室外家具MIX 1 STREET OUTDOOR FURNITURE1.2M0.3M0.8M0.4M3.6M1.0M1.0M0.6M1.0M0.7M效果图 1效果图 2正视图正视图平面图平面图0.7M0.7M0.6M0.7M12亚克力布亚克力布pe 藤编pe 藤编玻璃淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO78设计策略DESIGN TH71、EME亮化及广告灯箱内街竖向灯箱LIGHTING AND ADVERTISING LIGHT BOX-VERTICAL LIGHT BOX OF INNER STREET1.3M0.8M0.8M0.9M2.6M0.8M0.8M0.8M0.9M300MM效果图（共计 17 组）效果图（共计 16 组）效果图（共计 24 组）效果图（共计 8 组）正立面图正立面图正立面图正立面图300MM300MM300MM效果图（共计 7 组）0.8M四周铝板包边广告灯箱喷吐特定颜色氟碳漆透光亚克力正立面图LED 霓虹灯内置防水 LED 光源3*3 镀锌方管架体淄博万科翡翠书院商街改造景观设计方案THE CON72、CEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO793.4M4.0M2.5M正视图正视图正视图霓虹灯牌设计策略DESIGN THEMEMIX 壹号街亮化及广告灯箱内街MIX STREET 1 LIGHTING AND ADVERTISING LIGHT BOX-INNER STREET效果图淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE 73、EMERALD ACADEMY IN ZIBO80设计策略DESIGN THEMEMIX 壹号街亮化及广告灯箱竖向灯箱北广场MIX STREET 1 LIGHTING AND ADVERTISING LIGHT BOX VERTICAL LIGHT BOX 效果图淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO81设计策略DESIGN THEMEMIX 壹号街亮化及广告灯箱竖向灯箱北广场MIX STREET 1 LIG74、HTING AND ADVERTISING LIGHT BOX VERTICAL LIGHT BOX 7.2M3.8M6.1M3.0M2.6M11.7M正视图正视图正视图正视图正视图正视图位置标注淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO82设计策略DESIGN THEMEMIX 壹号街亮化及广告灯箱竖向灯箱外街（右侧）MIX STREET 1 LIGHTING AND ADVERTISING LIGHT BOX75、 VERTICAL LIGHT BOX 2.7M4.8M3.7M正视图正视图正视图淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO834.4M正视图5.4M正视图3.5M正视图效果图设计策略DESIGN THEMEMIX 壹号街亮化及广告灯箱竖向灯箱外街（左侧）MIX STREET 1 LIGHTING AND ADVERTISING LIGHT BOX VERTICAL LIGHT BOX 淄博万科翡翠书院商街改造景76、观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO84城市家具意向SPACE ATMOSPHERE INTENTION淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO85标识系统意向IDENTIFICATION SYSTEM INTENT淄博万科翡翠书院商街改造景观设计方77、案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO86灯光氛围意向LIGHTING ATMOSPHERE INTENTION淄博万科翡翠书院商街改造景观设计方案THE CONCEPTUAL DESIGN SCHEME OF BUSINESS STREET TRANSFORMATION OF WANKE EMERALD ACADEMY IN ZIBO87活动运营策划ACTIVITY OPERATION PLANNING乐队之夜演出民乐 I 民谣 I 摇滚儿78、童拓展 I 亲子互动涂鸦 I 表演 I 快闪特技表演 I 扫街互动业余比赛 I 战队表演大咖表演 I 选手竞赛社区义卖 I 文创展会车友聚会 I 靓车出街儿童轮滑彩衣街头钢琴展示潮人滑板秀电竞线下比赛街舞邀请赛夜光生活集市机车生活展结合 20 年夏季开街需求，与大学社团、社会团体、商家平台展开资源合作，点燃从傍晚到夜晚的越夜越精彩的夜生活街区IN ACCORDANCE WITH THE DEMAND FOR STREET OPENING IN THE SUMMER OF 2020,COOPERATE WITH UNIVERSITY COMMUNITIES,SOCIAL GROUPS,AND BUSINESS PLATFORMS TO IGNITE THE NIGHTLIFE DISTRICTS THAT ARE MORE AND MORE 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