1、概念设计CONCEPTUAL DESIGN苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGNSHANGHAIDEC 13 2016TABLE OF CONTENTS章节一章节二章节三基地分析项目理解建筑设计123Chapter 1Chapter 2Chapter 3Site AnalysisProgram UnderstandingArchitectural DesignChapter2基地分析Site AnalysisChapter14苏宁上海虹口区69、78号地块建筑概念设计S2、UNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 城市性格City Character作为外滩的延伸，这里拥有丰富的文化资源和深厚的历史积淀，区位优势更是得天独厚：坐北朝南，面水朝阳，西南处外白渡桥、吴淞路桥两桥与老外滩相连，南面隔江与陆家嘴金融贸易区相望，延绵起伏的古典建筑群和对岸的摩天大楼尽收眼底，与外滩、陆家嘴形成三足鼎立之势，共同构成黄金三角，蕴含巨大的开发价值。北外滩是上海中心城区里市场基础扎实且中央商务功能相当完备的板块。As an extension of3、 the bund,the North Bund is rich in cultural resources and profound historical accumulation with unique location advantages:Linked together with the old bund,the North Bund faces the south.On the other side of the Lujiazui finance&trade zone,the North Bund has panoramic view of the other side of the4、 rolling classical buildings and skyscrapers.With great development value,the old bund,the Lujiazui and the North Bund have large potential of the tripartite confrontation.North bund is a solid market in Shanghai city center and the central business function.上海金融核心区 The Financial Center of ShanghaiS5、ITESITE北外滩上海 北外滩The North Bund of Shanghai5苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 昨天的北外滩Yesterdays North Bund老上海 虹口Old Shanghai Hongkou“虹口”得名于“虹口港”。虹口港原名“洪口港”，在今虹口区南部，分“北洪”、“中洪”、“南洪”三段，北接俞泾浦，东纳沙泾港，南入黄浦江。1945年建区时，取境内港名命名为“虹口区”。“Ho6、ngkou”takes its name from“Hongkou Port”.Hongkou port for-merly was known as“Hongkong Port”,which was located in the south of todays Hongkou district.In 1945,Hong Kong was named as“Hongkou District”.繁华虹口港长治路繁忙的港口外白渡桥虹口港礼查饭店阮玲玉剧院国际化热闹商贾云集发展迅速引领时尚熙熙攘攘6苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRI7、CT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 今天的北外滩Todays North BundSITE 69街坊SITE 78街坊北外滩集聚区将被建设成为企业总部基地、航运要素集聚中心、国际邮轮客运中心和口岸服务中心，为上海现代物流业、航运业提供高层次的服务。未来，坐拥上海绝版黄金地段的东外滩、北外滩、南外滩以及外滩源将成为一条名副其实的“浦江第一链”。North bund area will be built as a corporate headquarter center,ship-ping center,intern8、ational cruise transportation center and service center,providing a high level of service for Shanghai modern logis-tics industry,shipping industry.In the future,the east bund,Shanghai north bund,south bund and the bund source with the gold section will become a veritable“Pujiang First Chain”.7苏宁上海虹9、口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 规划土地性质Planning Land Use北外滩区域已经有比较完善的功能配套，几个比较重要的项目已经完工，作为上海发展的核心区之一，潜在价值已经展现出来。North bund area has more a complete function set.A few of the more important projects have been completed.As one of 10、the core area of Shanghai development,potential value of the whole area is being displayed.1外滩茂悦酒店2世茂集团总部3上海港国际客运中心4 白金湾广场6 浦江国际金融广场5上海国际航运服务中心7北外滩绿地中心8 金光新外滩9 星港国际中心10大连一方大厦11 外滩188SITE 69街坊SITE 78街坊项目理解Schemes UnderstandingChapter29苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT C11、ONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 建筑面积要求Area Requirement容积率FAR5.0容积率FAR2.5用地面积m222,800用地面积m220,740总建筑面积m2114,000总建筑面积m251,850建筑限高Height(m)165建筑限高Height(m)100绿地率Greenratio10%绿地率Greenratio40%社区配套m211400公共开放空间m2518578号地块经济技术指标69号地块经济技术指标SITE 69街坊95m116m用地红线 Property Line多层建筑退线 Setback line of12、 Multistory Building高层建筑退线 Setback line of Highrise BuildingSITE 78街坊Height Limitation限高165mHeight Limitation限高100m商业 Retail 5000 sqm社区配套 Community 11400 sqm住宅 Residential 51850 sqm办公 Office 105000 sqm10苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CO13、NCEPT DESIGN 项目区域交通分析Circulation AnalysisSITE 69街坊SITE 78街坊周家嘴路东长治路东长治路地铁12号线地铁12号线国际客运中心站东大名路滨江绿地陆家嘴黄浦江苏州河外滩滨江绿地东大名路周家嘴路新建路新建路隧道海宁路吴淞路外滩隧道距离外滩1.7KM距离陆家嘴1.3KM项目周边交通便利，距离12号线地铁站300m,西侧新建路隧道直接通陆家嘴金融核心区。There are convenient existing circulations around site.The metro station is 300m far from site and t14、he Xinjian Road Tunnel connects Lujiazui directly.300m11苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 周边交通分析Circulation AnalysisSITE 69街坊SITE 78街坊周家嘴路（主干道）周家嘴路（主干道）唐山路 Tangshan RD唐山路 Tangshan RD东余杭路（单行路）通州路（单行路）东余杭路 East Yuhang RD新建路隧道出15、口新建路隧道入口宋氏老宅（保留）新建路（主干道）Xinjian RD（Main RD）Zhoujiazui RD（Main RD）Tongzhou RD（Single Way）Xinjian RD（Main RD）新建路（主干道）69号地块三面临街，交通便利；78号地块紧邻北侧与西侧主干道周家嘴路和新建路，东侧和南侧现状为单行路，路幅较窄.The 69 plot is surrounded by three roads and could be achieved easily.The 78 plot is connected with two main streets in the north16、 and west.高阳路 Gaoyang RD高阳路 Gaoyang RD12苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 建筑设计Architectural DesignChapter313苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 01 塔楼分17、割单栋塔楼体量过大，且造成标准层面积过大利用率不高，因此将塔楼切割后形成双塔，这样标准层的利用率更高，减轻体量对沿街面的压迫。Single tower would make pression to the main street,and the typical floor area is too large,so to make the twin tower can minimize the street pression and let the tower efficiency become higher.02 视野优化将一侧塔楼南移，使得视野优化。两栋塔楼都可以拥有江景视线。One tow18、er move south to make the vision become better,and both tower have good view of the south river.03 体量错位塔楼间距加大，中间形成市民可用的公共开放空间，以及中央商务广场。The gap between tower generates the public open space for citizen and the commercial plaza for the working peo-ple.04 屋顶花园塔楼顶部分割形成三个体量，中间是共享的空中花园。The roof of tower i19、s split into three volume,which can be used as the sky garden and leisure space for the office staff.概念生成Concept Formation14苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 15苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT20、 CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 办公 OFFICE商业 RETAIL宋氏老宅会所 CLUB社区 COMMUNITY开放空间 OPEN SPACE步行天桥 BRIDGE住宅 RESIDENTIAL私家花园 GARDEN功能与体量Function and Massing16苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 总平面MLP17苏宁上海虹口区69、78号地块建筑21、概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 车行流线分析Traffic Circulation Analysis18苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 人行流线分析Pedistrian Circulation Analysis19苏宁上海虹口区69、78号地块建筑概念设计S22、UNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 景观空间分析Landscape Analysis20苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 整体鸟瞰图Overall Birdview21苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT23、 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 周家嘴路新建路路口人视Road Junction Perspective View22苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 新建路沿街人视Xinjian Road Perspective View23苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRIC24、T 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 中央商务广场人视Central Commercial Plaza View24苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 办公入口广场人视Office Entrance Plaza Perspective View25苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU 25、DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 住宅沿街人视Residential Street View26苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 南侧入口广场人视South Entrance Plaza View27苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&7826、 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 街心天桥人视Street Bridge View28苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTERNAL CONCEPT DESIGN 建筑意向Facade Reference29苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT CONCEPTUAL DESIGN概念设计INTER27、NAL CONCEPT DESIGN 经济技术指标Index面积层高备注AREAElevation用地面积 SITE AREA22800地上计容建筑面积 FAR113400容积率 FAR5.0商业配套 Retail54005.5m1800X3F=5400m 5.5mx3=16.5m社区活动用房（不计容）114005.5m3800 x3F=11400m 5.5mx3=16.5m办公建筑面积（A）Office area540004.5m1800mx30F=54000m 5.5mx3+4.5mx30+12m=163.5m办公建筑面积（B）Office area540004.5m1800mx30F=528、4000m 5.5mx3+4.5mx30+12m=163.5m用地面积 SITE AREA20740地上计容建筑面积 FAR52834容积率 FAR2.5公共开放空间 Pubic space3630会所 Club house 16505.5m550X3F=1650m 5.5mx3=16.5m1#住宅建筑面积Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m2#住宅建筑面积Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m3#住宅建筑面积Residential area 12729、963.3m457.5mx28F=12796m 3.3m*30=99m4#住宅建筑面积Residential area 127963.3m457.5mx28F=12796m 3.3m*30=99m地下总建筑面积underground floor Area77041地下一层面积 B1 area37816商业区面积7832车库区面积29984地下二层面积 B2 area392253.6m总建筑面积(包括地下）area(including underground floor)2432755.5m其中苏宁上海虹口区69、78号地块经济指标78地块69地块30苏宁上海虹口区69、78号地块建筑概念设计SUNING SHANGHAI HONGKOU DISTRICT 69&78 PLOT 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