1、PARKVIEW BAOSHAN MIXED-USE(CONCEPT DESIGN)SHANGHAI,CHINA09/AUG/2016侨福集团宝山综合体项目(概念设计)目录Contents01项目愿景VISION02项目总体分析GENERAL ANALYSIS03概念设计CONCEPT DESIGN04功能体验意向EXPERIENCE REFERENCE05立面意向FACADE REFERENCEVISION项目愿景1我们要怎样打造具有特性的宝山商业枢纽？HOW CAN WE SHAPE A NEW DESTINATION?打造城市地标，强化侨福品牌！WHOLESALE CENTER NEW 2、BENCHMARK!Relying on subway stations and transportation advantages technical advantages of human re-sources education surrounding park space by creating minimally invasive,Guildford boutique hotel and other innovative differentiated products,complementary urban functions necessary to create an engin3、e to drive regional development,enhance the value of land,formed its own characteristics and advantages!依托地铁站点的交通优势及周边教育园区的技术人才资源优势，通过打造微创空间、侨福精品酒店等创新差异化产品，补充必要的城市功能，创造带动区域发展的引擎，提升地块价值，形成自身特色优势！PARKVIEW GREEN FANGCAODI,BEIJING侨福芳草地，北京建设时间 Period:2012总建筑面积 Total Area:200,000m商业面积 Retail Area:25,500m功4、能 Program:Retail,Cultural Facilities,Hotel,OfficeSet to redefine the meaning of“urban space”in Beijing,Parkview Green FangCaoDi embraces green architecture and a culture of art sharing.Parkview Green FangCaoDis pervading sense of art is another standout feature.The exhilaration of coming face to fac5、e with amazing pieces of art at every turn and corner creates a unique space for dialogue between art and people.By fusing art together with architecture,Parkview Green FangCaoDi vividly brings the latest concepts of urban mixed-used development to life.The communication of culture is the heart and 6、soul of a building.In sharing our precious art collection,we hope to enrich every aspect of peoples lives with the invigorating vitality of art.The merging of art and space brings true inspiration for everyone that visits.遵循“城市空间”的空间意义，绿色芳草地的设计初衷是绿色建筑和文化艺术共享的盛宴。艺术是另一个突出的特点，面对各个角落的不经意的惊人的艺术作品，激发用户体验兴7、奋的心情，营造了艺术与人之间对话的独特空间。通过融合艺术与建筑，芳草地商业项目带来生动的最新概念，城市混合使用的生活体验，心灵和灵魂的文化的传播。在分享珍贵的艺术品展示同时，又丰富人们生活的艺术的活力，艺术与空间的融合为每个人的体验带来了真正的灵感。AUG 2016 Page 9In order to experience the rich content of the project,increase interactivity and value-added products,so as to create a better environment for the creation of 8、the human environment and achieve the maximization of economic benefits.Creating a new form distination of consumption!强调空间的人文关怀及体验性，以丰富的文化、空间元素设计创造环境与人的良性互动，打造丰富体验性目的地！创造特色人文空间体验！CHARACTERISTIC SPACE EXPERIENCE DESTINATION!Respect the context of Feng Shui urban ecological strategy,overall planning,9、green concept into the whole process of architecture,landscape and overall implementa-tion to achieve the“Heaven”a harmonious state!尊重文脉风水的城市生态策略，整体规划，绿色理念融入到建筑、景观及整体实施的全过程，实现“天人合一”的和谐境界！倡导绿色生态可持续 SUSTAINABLE DEVELOPMENT STRATEGY NAMBA PARKS,JAPAN/难波公园，日本GENERAL ANALYSIS项目总体分析2AUG 2016 Page 19CITY C10、ENTER&SITE LOCATION城市区位与基地位置Site is located in the eastern part of Shanghai Baoshan District,across the road next to the Song Yangpu New Jiangwan City plate,the whole city center from Wujiaochang about 5 km,with a better location and regional development advantages;基地位于上海宝山区东部，隔淞行路与杨浦区新江湾城板块紧邻，整体距五角11、场城市副中心约5公里，具有较好地地段及区位发展优势；?AIRPORTAUG 2016 Page 20Located between the central and the inner ring,close to the central,convenient connection and Pudong Airport,Yangshan Deepwater Port,the geographical position is superior.项目位于中环和外环之间,紧邻城市快速路逸仙路及军工路，地铁3号线淞发路站与基地隔逸仙路高架相邻，交通可达性相对较好。CITY TRAFFIC&SITE LOC12、ATION城市交通与基地位置AUG 2016 Page 21Base basic functions have been developed around the city,mainly for high-end residential and community,supporting the commercial office,College Park,and some of the old factory and logistics,urban functions and popularity have accumulated a foundation,there is a big fut13、ure upgrades transformation space.基地周边城市功能基本均已开发，主要为居住及高档社区、配套商业办公、高校园区、及一定的物流及旧有厂区，城市功能和人气均积累了一定的基础，未来仍存在较大升级改造空间。SITE TRAFFIC SYSTEM基地周边交通AUG 2016 Page 22Base basic functions have been developed around the city,mainly for high-end residential and community,supporting the commercial office,College 14、Park,and some of the old factory and logistics,urban functions and popularity have accumulated a foundation,there is a big future upgrades transformation space.基地周边城市功能基本均已开发，主要为居住及高档社区、配套商业办公、高校园区、及一定的物流及旧有厂区，城市功能和人气均积累了一定的基础，未来仍存在较大升级改造空间。SITE SURROUNDING PROGRAM基地周边业态AUG 2016 Page 231324512345Sit15、uation reconnaissance base can be seen at the base and surrounding the whole renovation period of development,require strong iconic destinations,enhancing the overall regional identity driven;现状基地踏勘可以看出基地及周边整体处在更新改造的发展期，需要强有力的标志性目的地，整体增强区域标识带动；SITE INFORMATION基地现场照片逸仙路高架淞发路地铁站项目用地_地块B SITE AREA_BLOC16、K BC地块 BLOCK CA地块 BLOCK ACABAUG 2016 Page 2470%of the area of self-sustaining capacity meter,45,000 sales,differentiated positioning function plots adjacent to need.70%计容面积自持，4.5万销售，需相邻地块功能差异化定位。功能业态:办公 博物馆 SOHO(类住宅50/68/150/180)功能业态:容积率2.0，70%计容面积自持 办公(小型办公4.5万平方米销售)酒店 商业配套功能业态:餐饮 幼教、学习中心 高端护理、SPAA17、CFINANCIAL STRATEGY项目业态及盈利策略项目用地_地块B SITE AREA_BLOCK BC地块 BLOCK CA地块 BLOCK ACABAUG 2016 Page 25REGULATORY REQUIRMENTS控规要求AUG 2016 Page 26REGULATORY REQUIRMENTS控规要求AUG 2016 Page 27REGULATORY REQUIRMENTS控规要求AUG 2016 Page 28SITE INFORMATION场地设计信息AUG 2016 Page 29PEDESTRIAN CIRCULATION基地人行流线外部人行流线A/B/C地块18、内部人行流线地铁人行流线AUG 2016 Page 30CAR CIRCULATION基地车行流线外部车行流线AUG 2016 Page 31SITE VALUE ANALYSIS基地价值分析高价值区域AUG 2016 Page 32SITE VIEW ANALYSIS基地视线分析AUG 2016 Page 33Unit单位Idex数量Remark备注m252169.9About5.4Ha约5.4公顷m2173338.5m2104338.5Need104339.8m2不大于104339.8平方米Hotel酒店m211999.7CommercialServicedFunctions商业配套m2119、8951.8Other其它m2350m26900069000m2不大于69000平方米CommercialinB1地下一层商业m21600016000m2不大于16000平方米ParkinginB1地下一层停车库m218500ParkinginB2地下二层停车库m2345002.02.0不大于2.0m213538.7%25.95%2020%不小于20%辆1152VehicleParkingNoontheGround地面停车位数辆34VehicleParkingNoUnderground地下停车位数辆1118Parkview Baoshan Mixed-use Index侨福集团宝山综合体项目_20、技术经济指标Items项目SiteArea总用地面积TotalBuildingArea总建筑面积GFA（AboveGround）地上计容建筑面积Include其中IfinaccordancewiththeoriginalrequirementswithC,Bplotsasajointreporttogovernment,parkingNoneedbe1844;如按照原B、C地块联合报规要求需设置停车位1844辆;BuildingAreaunderground地下建筑面积PlotRatio容积率BuidlingCoverageArea建筑基地总面积BuidlingCoverageAreaRate21、建筑密度GreenRate绿地率VehicleParkingNo汽车停车位数量Include其中Include其中Office办公m273037PROJECT BRIFE任务详情CONCEPT DESIGN概念设计33.1 Concept Option3.1 方案概念 BALANCE平衡 BALANCE WORK/LIFE平衡工作/生活 BALANCE FUN/CREATIVITY平衡乐趣/创作BALANCEFUBLESSINGS LUCKSHOULONGEVITYLUWEALTH PROSPERITY3.2 Master Plan And Rendering3.2 总平面和效果展示AUG 222、016 Page 42MASTER PLAN 总平面图0M 25M 50 M100 MNMASTERPLAN总平面图HOTEL+OFFICE酒店+办公18F80MOFFICE办公12F54.5METFE CANOPY+SUNKEN PLAZAETFE天幕+下沉广场SUNKEN PLAZA下沉广场-6.8MSUNKEN PLAZA下沉广场-6.8MPLAZA广场OFFICE办公10F45.5MOFFICE办公9F42MOFFICE办公7F33MOFFICE办公8F37.5MSOFFICE办公11F50MRETAIL商业配套2F10.5MRETAIL商业配套2F10.5MCOMMUNITY CEN23、TER社区中心3F15M淞 行 路国 帆 路逸仙路高架桥Unit单位Idex数量Remark备注m252169.9About5.4Ha约5.4公顷m2174900m2105900Hotel酒店m211550CommercialServicedFunctions商业配套m223400PublicToilet公厕m260SanitationRoom环卫道班房m2150GarbageHouse垃圾房m2140m26900069000m2不大于69000平方米CommercialinB1地下一层商业m21600016000m2不大于16000平方米ParkinginB1地下一层停车库m218500Pa24、rkinginB2地下二层停车库m2345002.0m221910%42%2020%不小于20%辆1152VehicleParkingNoontheGround地面停车位数辆34VehicleParkingNoUnderground地下停车位数辆1118Parkview Baoshan Mixed-use Index侨福集团宝山综合体项目_技术经济指标Items项目SiteArea总用地面积TotalBuildingArea总建筑面积GFA（AboveGround）地上计容建筑面积Include其中Summaryareaof2itemsis70%GFA;SmallOfficearea4500025、m2;两项和不大于计容面积的70%；小型办公面积不大于45000平方米IfinaccordancewiththeoriginalrequirementswithC,Bplotsasajointreporttogovernment,parkingNoneedbe1844;如按照原B、C地块联合报规要求需设置停车位1844辆;BuildingAreaunderground地下建筑面积PlotRatio容积率BuidlingCoverageArea建筑基底总面积BuidlingCoverageAreaRate建筑密度GreenRate绿地率VehicleParkingNo汽车停车位数量Include26、其中Include其中Office办公m270600INDEX技术经济指标AUG 2016 Page 44SOUTHWEST AERIAL VIEW西南角鸟瞰图AUG 2016 Page 45SOUTHEAST AERIAL VIEW东南角鸟瞰图AUG 2016 Page 46ETFE CANOPY&PLAZAETFE天幕广场AUG 2016 Page 47NORTHEAST PERSPECTIVE东北角透视图AUG 2016 Page 48PERSPECTIVE透视图3.3 Keypoint Of Concept Design3.3 概念设计要点COMBINE FENG SHUI融合风水布局27、AUG 2016 Page 51TRAVERSE CITY SIGHT城市视线通廊AUG 2016 Page 52COMMUNITY ART CENTER_1社区文化艺术中心_1AUG 2016 Page 53COMMUNITY ART CENTER_2社区文化艺术中心_2特别的地标展示性ESPECIALLY ILLUSTRATIVE LANDMARKAUG 2016 Page 54COMMUNITY ART CENTER_3社区文化艺术中心_3空间SPACEAUG 2016 Page 55COMMUNITY ART CENTER_4社区文化艺术中心_4社交SOCIALLYAUG 2016 P28、age 56COMMUNITY ART CENTER_5社区文化艺术中心_5艺术ARTAUG 2016 Page 57SKYLINE天际线Better convergence A,C block,create vivid skyline projects and projects to strengthen the B block of the landmark show.更好地衔接A、C地块，创造生动的项目天际线，并强化B地块项目的地标展示性。AUG 2016 Page 58VERTICAL GREENING垂直绿化空间The common planar image reconstructi29、on of green space,green part of the plane on a different level platforms,roofing.把常见的平面式绿化空间进行竖向重构，一部分平面绿化放在不同标高的平台，屋面上。To create a multi-dimensional perspective view green space,to create and promote a perspective image of an oasis city.打造多纬度立体景观绿化空间，创造并倡导城市立体绿洲形象。AUG 2016 Page 59VERTICAL GREENING(30、CASE STUDY)垂直绿化空间(项目案例)NAMBA PARKS,JAPAN难波公园，日本建设时间 Period:2013总面积 Total Area:169,600m功能 Program:ResidentialUNDERGROUND CONNECTION_1地下连通道_1地下一层主要人行流线地下室连接通道(按规划条件设计)人行流线UNDERGROUND CONNECTION_2地下连通道_2(改善连通设计)UNDERGROUND CONNECTION_3地下连通道_33.4 Function Zoning、Staging And Traffic3.4 功能分区、分期与交通ZONING分区31、策略办公A区办公B区商业配套/RETAIL酒店/HOTEL办公/OFFICEPROGRAM功能布局PHASE STRATEGY分期策略CAR CIRCULATION车行流线车行流线PEDESTRIAN CIRCULATION人行流线外部主要人行流线商业内庭院主要人行流线地下一层主要人行流线EXPERIENCE REFERENCE功能体验意向44.1 Retail Reference4.1 商业意向01中庭艺术空间Atrium Art Space02文化艺术中心Culture Art Hub03商业街Street Retail04内部商业街Internal Retail05视觉舞厅Visual 32、Ballroom06天幕/餐饮Sky Garden/Dinning Street07下沉式广场/商业Sunken Plaza/Retail4.2 Office Reference4.2 办公意向 01办公Office为企业产品提供展示空间。保持产品的灵活性,适应不同时期市场需求.Offier display space for different products.Keep flexiblility in product design to meet the market needs.02精品酒店Boutique Hotel03实时工作空间 Real-Time Working实时工作-实时工作33、做法的原则是基于围绕创建空间和技术，使NAB的人满足，协作，获取信息和尽可能快地传播它。Real-Time Working-The principles of RTW are based around creating spaces and technologies to allow NABs people to meet,collaborate,capture information anddissemminate it as quickly as possible.FACADE REFERENCE立面意向5FACADE REFERENCE外立面参考AUG 2016 Page 84 Wood34、s Bagot 2016Australia:Woods Bagot Pty Ltd ABN 41 007 762 174 ACT:Primary Nominee:Robert Cahill 2230 NSW:Registered Architects include:Domenico Alvaro 7445,Georgia Singleton 7968,Robert Cahill 4419,Sarah Kay 8285 QLD:Registered Architects include:Mark Damant:3698 VIC:Registered Architect Directors in35、clude:Nikolaos Karalis:16403 WA:Licensed Corporation:1933 Bahrain:CR 59760 COEPP Licence FB/121 Architecture Category A China:Woods Bagot Architectural Design Consultants(Beijing)Co Ltd Woods Bagot Architectural Design Consultants(Shanghai)Company Limited Hong Kong:Woods Bagot Asia Ltd United Kingdom:Woods Bagot Europe Ltd Registered in England No.2031503 Registered Office:Concord House 165 Church St East Woking Surrey GU21 6HJ Date of first issue:2016/04/08Revision:2016/04/08 Checked:Keith Zhai Approved:Ian Png