1、THE SCHEME DESIGN REPORT方案深化设计汇报,南京.金茂府项目 220 户型样板间 室内设计方案,CONTENTS目录,一、PROJECT SUMMARIZE项目概括1、PROJECT LOCATION项目区位2、LOCATION&HISTORY地理位置与历史3、DIRSTICT COULTURE CORRIDOR区域文化走廊4、COMPREHENSIVE ENVIRONMENT AROUND 综合周边环境5、ITEGRATION ARCHITECTURE AND LANDCAPE 综合建筑与景观,二、MODEL HOUSE DESIGN CONCEPT 样板房设计三、LO2、BBY DESIGN CONCEPT 大堂设计,PROJECT SUMMARIZE,Project location:This land is located south of Hexi New Town area,located in thesouthwest of the main city of Nanjing,north to King Street,south to east,south river,west of jiajiang.According to the plan,This will form a two belt,two axes,two nuclei,fivegall3、eries,pieces of Eight spatial structure.,项目所在区位：此地块位于河西新城南部地区,位于南京主城西南，北至江山大街，南至秦淮新河，东临南河，西邻夹江。按照规划，这里将形成“两轴、两核、两带、五廊、八片”的空间结构。,PROJECT LOCATION项目区位,LOCATION&HISTORY地理位置与历史,Nanjing,Important birthplaces of Chinese civilizationThe ancient capital city of the six dynasties in China One of the four anc4、ient capital cities of ChinaThe first batch of national historical and cultural cityGood reputation with Wen Shu in the world,Southeast first,南京,中华文明的重要发祥地中国历史上六朝古都 中国四大古都之一首批国家历史文化名城拥有“天下文枢”、“东南第一学”的美誉,DIRSTICT COULTURE CORRIDOR区域文化走廊,Nanjing,referred to as ning,the ancient city called Jinling and 5、jiankang.Nanjing culture is in the four major ancient capital,the state historical andcultural city of Nanjing,China as the center,radiation surrounding area formed by the cultural circle,is an important part of Chinese Civilization.,南京，简称宁，古城金陵，健康。南京文化是以中国四大古都、国家历史文化名城南京为中心，辐射周边地区所形成文化圈，是汉文明的重要组成部分6、。六朝时期的文学传统为南京留下了“古典的金粉，魅惑的色泽，散淡而潇洒，风流而靡弱”的气息，使南京成为今日研究六朝文学的首选之地。,COMPREHENSIVE ENVIRONMENT AROUND综合周边环境,Nanjing,the birthplace of the Chinese civilization.Achongwen Education City,Wen Shu in the world,the first South-East in the world.Meanwhile,Nanjing is Chinas first modern city,Sun Yat-sen had toI7、n the big cities of the world,it is hard to find this nirvana is also to the evaluation of Nanjing.Its location is in a good area,with high mountains,deep water,Plains,The three Tico Zhong Yu,in the large cities of the world are hard to find nirvan,南京，中华文明的重要发祥地。也是一座崇文重教的城市，有“天下文枢”、“东南第一学”的美誉。同时，南京也8、是中国第一个现代化城市，孙中山先生曾以“在世界中之大都市，诚难觅此佳境也”来评价南京。其位置乃在一美善之地区，有高山，有深水，有平原，此三种天工钟毓一处，在世界之大都市诚难觅如此佳境也。,ITEGRATION ARCHITECTURE AND LANDCAPE综合建筑与景观,Outside of classical and elegant architecture,lines clear,sharp,modern andstylish combination.Representation of the intersection in the cosmopolitan city of cultu9、re.Is a blend of Eastern and Western culture,Republic of a Chinese culture in a specific culture.Was a cultural collision of cultures tell.Classic style elements,traditional style,Republic of,the real sense of the combination in this building at home and abroad was going fine.,古典与雅致的外建筑，线条明了，轮廓清晰，现代10、与时尚的结合。再现了交集在国际大都市里的文化底蕴。是一种东西方文化的交融，一个中式文化里的专属民国文化。更是一场思想文化的碰撞，海外文化的述说。经典海派元素，传统民国格调，真正意义上的中外合璧在此建筑中表现得淋漓精致。,MODEL HOUSE DESIGN CONCEPT样板房设计,LUXURY NEW ORIENTAL民国-奢华新东方,DESIGN CONCEPT设计概念,DESIGN RECOMMEND设计引荐,中国传统文化-民族的特色，世代相传，并博大精深。民国文化-东西方交融，一个时代的荟萃。南京历史-几经风霜，抹不去的记忆。文化的结合，再现另一番经典。,INTERPRETATION 11、OF MINGUO CULTURE民国文化的诠释,The feudal era side is closed,the other side is the era of the western worldis suddenly involved in the violent impact,leaving a relatively smoothtransition in the middle,thats Republic of China.A new culture in the country during World War I.,一面是闭关锁国的封建时代，另一面是西方世界陡然卷入被猛烈冲击的12、时代，中间留下了一个相对平缓的过渡期，那就是民国。一战期间国内的新文化运 动为民国的风雅奠定下了良好基础，传统尚未被抛弃，新事物被温和接纳，完美的融在了一起，催生出了民国时期特有的文化。,DESIGN CONCEPT设计概念,Minguo cultures,a deeper level of preserving traditional Chinese culture.Minguo spirit,integrity,appearance,habits,manners,no doubt is a continuation of Chinas 5,000 years of culture,but 13、also a new culture-Republic of style,this is a fun,fashion,it is an aesthetic.,民国文化，更深层面的保留着中国传统文化。民国的精神、气节、面貌、习性、礼仪，无疑是中国五千年文化的延续，同时也 是另一种新文化的象征-“民国范儿“，这是一种趣味，一种风尚，更是一种美学。,NEW ORIENTAL,方,奢华.新东,CONTINUATION OF MINGUO CULTURE:LUXURY NEW ORIENTAL民国文化的延续：奢华新东方,Luxurious materials豪华的材质,Refined details精致14、的细节,Honoueable character尊贵的品质,INTERPRETATION OF INTERIOR DESIGN室内设计的诠释,On an infinitely wide next to the beautiful qinhuaixinhe,faith build a sense ofpoise,academic,tradition,performance-oriented luxury home,pursue a high quality of life,and retained the traditional concept of the elite immersed in 15、aharbor full of love,happiness.Republic of Nanjing historic and cultural elements and cultural styles and themes to integrate culture and luxury.,在无限宽阔的美丽的秦淮新河旁，秉着打造稳重感、学术感、传统化、奢华化的豪华住宅，让追求高品质生活，又保留有传统观念的精英人士沉浸在充满爱的幸福港湾中。结合南京历史文化元素与民国文化风格，将文化与奢华主题融汇其中。,DESIGN POINT设计要点,设计脚本：针对潜在客户群为企业高管，具有一定的社会地位。有思16、 想有涵养，同时又具备享受高品质生活的条件，热爱生活，热爱旅行，热爱收藏。主要材料：高档石材，环保低碳材料，高档壁纸，室内智能化系统。风格关键词：1、严谨稳重不失动感，细节追求品质2、雍容，沉静，清灵的气质3、色调明快，简洁统一Design Script:According to the potential customer base on businessexectives,has a certain social status.Thoughtful,intelligent.While enjoying a high quality of life conditions,love to tr17、avel,love collection.Main Material:High-grade stone material,environmental protection low carbon materials,high-end wallpaper,indoor intelligent systems.Keywords Style:1、Rigorous and dynamic,details of the pursuit of quality 2、The quality of elegance,quiet and clear3、Bright colours,simple and unifor18、m,LAYOUT PLAN&DESIGN PROPOSAL平面布置&设计方案,LAYOUT PLAN平面布置图,FLOOR LAYOUT地坪放样图,ENTRYWAY ELEVATION REFERENCE玄关立面参考,LIVINGAND DINING ROOM RENDERING客餐厅效果图（方案一）,LIVINGAND DINING ROOM RENDERING客餐厅效果图（方案一）,LIVINGAND DINING ROOM RENDERING客餐厅硬装效果图（方案一）,LIVINGAND DINING ROOM RENDERING客餐厅硬装效果图（方案一）,LIVINGAND DININ19、G ROOM RENDERING客餐厅效果图（方案二）,LIVINGAND DINING ROOM RENDERING客餐厅效果图（方案二）,LIVINGAND DINING ROOM RENDERING客餐厅硬装效果图（方案二）,LIVINGAND DINING ROOM RENDERING客餐厅硬装效果图（方案二）,LIVING ROOM REFERENCE客厅软装参考意向,DINING ROOM REFERENCE餐厅软装参考意向,ELEVATION REFERENCE立面参考,KITCHEN ELEVATION REFERENCE厨房立面参考,KITCHEN REFERENCE厨房参考20、意向图,MASTER BEDROOM RENDERING主卧效果图,MASTER BEDROOM RENDERING主卧硬装效果图,MASTER BEDROOM REFERENCE主卧软装参考意向,MASTER BEDROOM CLOSET REFERENCE主卧衣帽间参考意向,MASTER BATHROOM RENDERING主卫效果图（推荐方案）,MASTER BATHROOM RENDERING主卫效果图,BATHROOM DETAILS卫生间细节图,MAIN MARBLE 主要石材:,BEDROOM REFERENCE次卧软装参考意向,BEDROOM RENDERING次卧效果图,BEDROOM RENDERING次卧硬装效果图,BATHROOM RENDERING次卫效果图,BATHROOM DETAILS卫生间细节图,MAIN MARBLE 主要石材:,BEDROOM ELEVATION REFERENCE客卧立面参考,