1、米庄理财社会化整合传播策略,互联网,UBER,wework,Scream the ultimate user experience,尖叫的用户极致体验,In the Internet to do have feelings of products,在互联网做有情怀的产品,Users create word of mouth value,用户创造口碑价值,互联网金融,P2P industry is the explosive development trend,P2P行业呈爆发式发展趋势,Money,Cash difficulties,Financing Run away fried cheat2、,圈钱跑路、提现困难、融资炸骗,Minefield:False standard and self financing,投资者遭遇两大雷区：假标和自融,P2P risk security has become the focus of attention,P2P网贷的风险安全成为关注的重点,积木盒子真是透明的互联网金融,爱投资10%-15%安全可靠的投资理财平台,挖财宝超10%收益本息保障平安保险保障资金安全,陆金所值得信赖的投资理财平台,你我贷最高13.2%年化收益100%本息到达,草根投资账户资金安全由保险公司100%担保,钱庄理财30天短期理财，平均12.33%收益率,麻袋理财中信系打造3、100%靠谱,投哪网安全可靠的互联网理财平台,Product thinking Demand homogenization,平台/传播/体验/产品产品思维/安全性、收益率/诉求同质化,米庄理财,去向透明化：爱学贷,当日起息、随存随取、流动性强,收益高于银行理财、宝宝类产品,坏账率低于同行业水平,How to take off the lead out?,米庄理财如何脱引而出？,门槛低,年化收益高,本息回款快,P2P网贷理财,起投金额在50100元间,P2P net loan financial management for beginners,P2P网贷理财比较适合理财初学者,小白理财初学者,4、Face work to make money:For small white is a painful thing,面对工作赚钱：对于小白来说是件一件艰难的事情,Face money to make money？,小白面对理财赚钱？,Not professionalLack of professional selection of platform,不专业缺乏对平台甄选的专业性,Hasnt got timeLack of time and effort to study the platform for a long time,没时间缺乏对平台长期考察的时间和精力,DesireGet hig5、her yields than the well-known high financial products,有欲望希望获得比知名度高理财产品更高的收益率,Risk resisting abilityIf you choose a family,worry about the money to go,抗风险能力差如果贸然选择一家，又担心资金去哪问题,迷茫,担心,煎熬,收益小快乐,Confused,Worry,suffering,Happy returns,小白理财过程,White maximum pain point：Money for small white is a very painfu6、l thing,小白最大痛点：理财赚钱对于小白来说是一件非常痛苦的事情,Cut in point:Meet the high security of whiteProvide a fun filled financial process,米庄理财切入点：满足小白高安全性、高收益的同时给小白提供一个充满乐趣的理财过程,Creed：Make money have fun,米庄理财信条：赚钱赚乐趣,UI upgrade,米庄理财UI升级小白理财社交沟通平台2.0,The first aspect:Cause enough influence to raise the odds,第一方面：引发足够的影7、响力，提升装机率,Make money MerryOkamoto condom event,赚钱作乐冈本安全套事件,Guangdong,Shanghai,Shandong,Zhejiang,Beijing,广东、上海、山东、浙江、北京,Line:Street Distribution of condoms,manufacturing influenceOnline:H5,guide attention account,install APP,线下：街头派发安全套，制造影响力线上：H5，引导关注账号，安装APP,Financial expression package,理财表情包,BanneIm8、possible to complete the task,Banner不可能完成任务,Flashback interpretation of white financial history,倒叙演绎小白理财历程,Second aspects:Make money to earn money to make fun of life style,第二方面：打造米庄理财赚钱赚乐趣的理财生活方式,Whats important is not what to consumeBut what people do together,重要的不是消费了什么而是和什么人一起做了什么,Consumer invol9、vement in content marketing,消费者参与的内容营销,Gods reply,知乎神回复方式,Consumer involvement in content marketing,破译表情符号方式,Consumer involvement in content marketing,小号运营互动方式,Establish personal micro channel account,建立“米庄”个人微信账号,Deep interactive form:Show/Sudoku/Report,小号深度互动形式：封面秀/九宫格/【米友】理财专题报道,Beyond expectatio10、nPass make money have fun way of managing,超乎预期体验传递赚钱赚乐趣的理财生活方式,Beyond expectationPass make money have fun way of managing,UBER式每次打开都可能会遇见惊喜,1000000 give you money，return to you,100万交给你理财，收益归你,Shake an interactiveYou can also play the role of one,摇一摇互动式以理财兴趣作为垂直社交,交流理财心得说不定还能起到非常勿扰的作用,Lucky tree wate11、ring gameRegistered users care the lucky tree every day,can be converted into financial funds.,招财树浇灌游戏注册用户可以领取一棵招财树，每一天打理浇灌，根据成长状况可以兑换成理财基金。,Shake an interactiveYou can also play the role of one,一键呼叫帮助社交式,Love him on the turn TA card:a key call money,爱他就翻TA的牌：一键呼叫理财达人,Become a way to make money have fun,让米庄理财 成为一种赚钱赚乐趣的理财生活方式,THANKS,