1、物日你好秋天2022地产金秋十月秋季户外野炊活动策划案Autumnstory01活动目的A C T I V I T Y P U R P O S E02策划思路P L A N N I N G I D E A S03氛围包装 ATMOSPHERE PACKAGING04活动规划A C T I V I T Y P L A N N I N G活动目的ACTIVITYPURPOSE01邀约准确客户，打造圈层，营造舒适氛围挖掘潜在客户，促进成交量，打造口碑，吸引新客户提高品牌知名度丰富的室内外活动，给客户轻松的周末、下午茶时光策划思路P L A N N I N G I D E A S02策 划 思 路输入2、标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.I know not from what distant time.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.I know not from what distant time.输入标题内容Distant Time3、 by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.I know not from what distant time.项目特点与当下热点相结合，着重设计与互动，让来宾在互动体验中产生归属感。策划思路输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.输入标题内容Distant Time by Rabind4、ranath.I know not from what distant time thou art ever coming nearer to meet me.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.打造大型5、秋收游乐场汇集城市有趣美好的事物，秋天，带着您的家人感受秋天带给您的硕果累累请 输 入 标 题 内 容Please enter the title content1234输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.I know not from what distant time.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou6、 art ever coming nearer to meet me.I know not from what distant time.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming nearer to meet me.I know not from what distant time.输入标题内容Distant Time by Rabindranath.I know not from what distant time thou art ever coming7、 nearer to meet me.I know not from what distant time.活动概况ACTIVITY PURPOSE活动宣传活动宣传CAMPAIGNCAMPAIGN前宣公众号推送活动海报刷屏中宣活动30s视频快剪照片锦集动态宣传后宣公众号推送各媒体平台地区推广发布官微推送氛围包装ATMOSPHERE PACKAGING03金秋十月秋季户外野炊输入题内容活活 动动 创创 意意 门门 头头ACTIVITY CREATIVE DOOR HEAD创意思路异形活动门头，采用黄色、橙色的秋天主色调，凸显秋天 活 动 主 图I know not from what distan8、t time thou art ever coming输入小标题活活 动动 创创 意意 签签 到到ACTIVITY CREATIVE SIGN-IN创意思路异形活动门头，采用黄色、橙色的秋天主色调，凸显秋天 活 动 主 图I know not from what distant time thou art ever coming输入小标题活活 动动 户户 外外 小小 景景O U T D O O R S C E N E R Y创意思路异形活动门头，采用黄色、橙色的秋天主色调，凸显秋天 活 动 主 图I know not from what distant time thou art ever c9、oming输入小标题活动户外小景推荐活动户外小景推荐RECOMMENDEDOUTDOORSCENERYRECOMMENDEDOUTDOORSCENERY活活动动户户外外秋秋收收主主题题小小景景（亮亮点点）O U T D O O R A U T U M N HARVEST THEME SCENE创意思路户 外DP点设置：以橙色、黄色为主题，营造秋收氛围，特点是接地气，适合 发 朋 友 圈I know not from what distant time thou art ever coming输入小标题活动户外秋收主题小景（亮点）推荐活动户外秋收主题小景（亮点）推荐OUTDOORAUTUMNHA10、RVESTTHEMESCENEISRECOMMENDEDOUTDOORAUTUMNHARVESTTHEMESCENEISRECOMMENDED活活动动户户外外甜甜品品摆摆台台O U T D O O R D E S S E R T T A B L E创意思路甜品茶歇摆台，采用复古的上世纪风格（包括：水果、汽水等）活动户外甜品摆台推荐活动户外甜品摆台推荐OUTDOORDESSERTSETTINGISRECOMMENDEDOUTDOORDESSERTSETTINGISRECOMMENDED活动规划ACTIVITY PLANNING04010203请输入小标题请输入小标题活动形式活动开始前到场的所有嘉11、宾签到领取伴手礼，等待活动的开始。活动签到活动签到ACTIVITIESINACTIVITIESIN0103活动形式根据季节推荐伴手礼，当季正处暖冬，选取的伴手礼主要契合给嘉宾带来温暖为主要目的。伴手礼推荐伴手礼推荐WITHTHEHANDWITHTHEHAND 开场舞推荐开场舞推荐THEOPENINGDANCETHEOPENINGDANCE活动形式活动开场舞主要以户外热闹温暖为主要表现形式，让嘉宾感受这个秋季的温暖与收获。乐队演唱乐队演唱BANDBAND活动形式邀请当地知名歌手与乐队进行现场表演驻唱，让现场嘉宾感受到一场听觉与视觉的双重盛宴 领导致辞领导致辞LEADERSHIPSPEECHLEA12、DERSHIPSPEECH活动形式活动开始前邀请项目领导现场致辞，体现出对本次活动的重视 室外野餐室外野餐OUTDOORPICNICOUTDOORPICNIC活动形式活动现场搭建室外野餐所必备的物品，如：坐垫、帐篷、餐具、零食等，给到场的嘉宾带来无穷的快乐体验。野炊烧烤野炊烧烤PICNICBARBECUEPICNICBARBECUE活动形式活动现场放置户外烧烤所需要的道具及食材，到场的嘉宾可自愿参与到活动中来。户外市集户外市集OPEN-AIRMARKETPLACESOPEN-AIRMARKETPLACES活动形式活动现场搭建市集帐篷，色调主要以温暖青春活力为主，市集物品主要以水果、小吃、零食、13、艺术衍生品为主。游戏互动推荐一游戏互动推荐一INTERACTIVEGAMESINTERACTIVEGAMES活动形式活动现场准备亲子互动小游戏道具，增加孩子和家长的互动亲子时光。游戏互动推荐二游戏互动推荐二INTERACTIVEGAMESINTERACTIVEGAMES活动形式活动现场准备亲子互动小游戏道具，增加孩子和家长的互动亲子时光。游戏奖品推荐游戏奖品推荐GAMESPRIZESGAMESPRIZES奖品推荐形式活动现场搭建游戏奖品台，把所有的一二三等奖放置奖品台，让参与活动的嘉宾看到奖品后对活动的参与度提高。活动注意事项活动注意事项MATTERSNEEDINGATTENTIONMATTERSNEEDINGATTENTION安保人员安保人员严格执行保安及消防方案内容预先制定意外疏散计划。紧急防护紧急防护由于参与人数众多活动现场放置医药箱，落实紧急救护措施了解周围就近的医疗机构，选择最佳路线对所有工作人员进行急救培训与说明交通应急交通应急预先安排应急交通工具，当来宾的交通工具出现问题时可马上调用紧急车辆协欣谢你好秋天2022地产金秋十月秋季户外野炊活动策划案Thanksfor you