1、小奥汀品牌书以美妆表达小我小奥汀Express yourself through makeupLITTLELITTLE ONDINEONDINE 奥汀奥汀诞于2013年，命名“奥汀”灵感来源于“中仙”，同时也指向产品研发上，秉承天然环保的理念。“”指的是品牌主张的1%，#1%matters#（中释义：#点点的我，就以不同#），体现了奥汀品牌的核价值，即通过品牌基因中的1%，引领时尚性群体勇敢释放我潜。奥汀以极具创造灵感的性指彩起家，2015年进军海外市场，以味安全、秒、即撕即卸、随变换的闪电美甲体验成为海内外时尚性群体竞相追捧的对象。于2019年，奥汀进驻潮玩彩妆业。在崇尚天然环保的内核下，拥2、有独树帜视觉格和胆真实彩妆态度的奥汀，通过彩妆链接时尚性，让她们拥有表达个体独特审美的式，同时因为拥有奥汀获得敢为先、胆真实、惧表达的份识别。Founded in 2013,the name“ONDINE”means“water sprites”,while also indicating the brands dedication to research and development,and natural and eco-friendly products.“LITTLE”stands for the brand philosophy of#1%matters#,meaning#1%of3、 me is enough to make the difference#.Being at the heart of the brand,the tagline suggests empowering modern women to unleash their potential with 1%of the brands genes.Built up a fortune by selling creative water-based nail polishes,LITTLE ONDINE expanded its business into overseas markets in 2015.4、Offering odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions,LITTLE ONDINE has exploded in popularity among female fashion consumers globally.In 2019,LITTLE ONDINE switched its positioning to trendy makeup.Adhering to the pursuit of natural and e5、co-friendly products,LITTLE ONDINE has adopted distinctive visual design to express a bold and genuine attitude towards makeup.Reaching fashionable women through makeup and ensuring them channels to exhibit their unique aesthetics,LITTLE ONDINE has established an identity that is daring,genuine and 6、unafraid to express.MILESTONE.奥汀史2013#敢为人先#2015#外媒焦点#2016#国际合作#2017#全球影响力#2018#时尚ICON#2019#潮玩彩妆#2020#玩出风格#2021#一点点的我，就足以不同#奥汀诞于2013年，凭借着创新全球专利配，结合艺术创造灵感，引领命性的第三代性指彩，带给时尚性味、秒、即撕即卸、随变化的闪电美甲体验纽约时报报道“奥汀有望成为明之星”获得英国国际美妆奖项及媒体报道获得迪尼IP授权邀约驻丝芙兰等线下渠道多 次 斩 获 英 国 PURE BEAUTYAWARDS国际美妆奖驻本线上及线下各平台成为上海时装周指定专业美甲护理类7、合作伙伴正式加逸仙集团，带给年轻消费者更多的潮流彩妆体验与猫和、泡泡玛特和珍宝珠跨界结合，打开玩异想的新国度奥汀以美妆表达我，励释放我潜与独特审美MILESTONE.奥汀史2013#Dare to be First#2015#International media coverage#2016#International partnerships#2017#Global influence#2018#Fashion icon#2019#Trendy makeup#2020#Innovative cross-over partnerships#2021#1%matters#Awarded by t8、he Pure Beauty Awards several timesLaunch products across major online and offline retail channels in Japan.Obtain license to Disneys intellectual propertyLaunch products in Sephoras physical stores.Designated professional nail care partner of Shanghai Fashion Week.Officially join Yatsen Group to pr9、ovide young consumers with more trendy makeup experience.Partner with Tom&Jerry,POP MART and Chupa Chups to play with colors.LITTLE ONDINE encourages consumers to express themselves while unleashing their potential and unique aesthetics through makeup.Founded in 2013,with its innovative patented for10、mula,plus the inspirational artistic creation,LITTLE ONDINE has ushered in the revolution of the third-generation water-based nail polishes,in which fashionable women can enjoy odorless,quick-drying and peel-off nail polishes that can create various finishes for different occasions.The New York Time11、s said that“LITTLE ONDINE is poised to be the next big thing”Won Pure Beauty Awards and was reported by the media.VISION.品牌愿景鼓励用户释放自我的潜在能力与特质，创造影响未来主流文化的原创体小奥汀Encourage customers to unleash their potential and express their personality,so as to have a say in the future mainstream culture.PERSONALITY12、.品牌个性大胆真实敢为人先无惧表达崇尚天然每个都拥有独特审美敢于释放、表达让其更加掷地有声让世界听我们对美的态度对诚实我们从不因胆真实是因真实胆上爱的妆闪出的原没有过的路别去害怕新奇闪光不种魅也不去拥抱1%的环保不只是个的事情但定要从每个我开始做起Be honest to yourselfOur genuine attitude does not come from boldnessRather,it empowers us to be bold Create the look you loveShow your true colors#Bold and genuine#Take the ro13、ad no one has traveledDo not be afraid of things you have never seen beforeThere is always more than one way that you can shineThere is more than one kind of glamourEmbrace the 1%of yourself#Dare to be the first#Do not be afraid to express#Everyone has a unique aesthetic tasteDare to unleash and exp14、ressMake your voice heardLet the world hear our attitude towards beauty#Dedication to nature#Environmental protection is not justone persons businessIt isabout each and every one of usMONOGRAM STORY.视觉标识99%1%99%1%+包豪斯风格Z时代生活方式以美妆表达小我粗线LITTLE ONDINE是奥汀对于环保的坚持以及潮流时尚的体现，斜体设计象征着奥汀敢为先、惧表达的份标识。笑脸是奥汀品牌1%的个15、性表达，同时旨在持每个消费者上1%我潜及独特审美，即，以美妆表达我。奥汀通过的1%，满消费者在基本美妆需求以外，励她们释放上的我潜以及独特审美。即，点点的我，以不同。大众审美自我潜力及独特审美理性众何线条感性个性彩质感品 牌 解 读视 觉 呈 现品 牌 解 读视 觉 呈 现实 主 义/不 可 替 代个 性 表 达/与 时 俱 进LITTLE ONDINE in bold font indicates the brands commitment to environmental protection and love for fashion,while the italic font shows16、 the brandidentity of daring to be the first and not afraid of expressing.Indicating the brand value of 1%matters,the smiley face also represents the brands commitment to appreciate consumers 1%potential and uniqueaesthetics,which is known as expressing yourself through makeup.In addition to meeting17、 the basic beauty needs of consumers,LITTLE ONDINE also encourages them to unleash their potential and unique aesthetics,which is known as 1%of me is enough to make the difference.Public aesthetic viewBauhaus styleLifestyle of Gen ZYour own potential&unique aesthetic tastepragmatism/irreplaceablehig18、hlight personality expression/keep up with the timesExpress yourself through makeupFUNCTIONALITY.功能价值在满足基本的美妆需求功能外，释放大众人群的自我潜力以及独特审美我潜是个【我存在】的概念，它本质上是意识、思维的存在，偏向于个体化的审美、个体想要的活式，它的社会性相对较弱。化妆的为只是内在的外化。奥汀先解决的是消费者上【我存在】的问题。即，每个上都存在待发光的点点（1%），这种我潜可以通过外部条件（奥汀美妆产品）释放。独特审美解决的是【我不样】的反差，奥汀通过产品帮助消费者表达他们上的反差感，即19、合不同的份识别。Meeting the basic beauty needs of consumers,while encouraging the public to unleash their potential and uniqueaesthetic taste.Your own potential defines your self-existence.Ones own potential is essentially conscious and intellectual,and reflectsones own aesthetic taste and preferred lifesty20、le,thus it is more personal than social.Wearing makeup is to externalize theinner potential.LITTLE ONDINE first focuses on consumers concern over self-existence,that is everyone has 1%of theirpotential untapped,which can be unleashed through external conditions(beauty products from LITTLE ONDINE).Un21、ique aesthetic taste addresses the contrast of I am different.By helping consumers to display their differences,LITTLE ONDINE has established a diversified and harmonious identity.她们是一群特别的普通人。她们一周7天的时间：上班安分守己，下班释放自己。她们对美很挑剔，相信趣味是一种实用。她通过对1%的自我潜力的幻想与释放，逃离现实的枯燥。她们具备多维度的消费观念，更加注重消费体验。对于新鲜事物，她们接受度很高，学习能22、力也很快。她勤于思考，愿意为自己的兴趣和爱好花时间和精力。她们注重产品力，但同样期待品牌拥有自己的态度和故事。They are a group of ordinary They are a group of ordinary women.women.Every day,they work hard and Every day,they work hard and release themselves when they release themselves when they come off dutycome off duty.They are critical of beauty,and 23、They are critical of beauty,and believe that fun is about being believe that fun is about being practicalpractical.She frees herself from the boring She frees herself from the boring reality by unleashing 1%of her reality by unleashing 1%of her potential.potential.They have a multiThey have a multi-24、dimensional dimensional concept of consumption and pay concept of consumption and pay more attention to experiencemore attention to experience.They are open to new things and They are open to new things and learn quicklylearn quickly.She is thoughtful and willing to She is thoughtful and willing to 25、devote time and energy to her own devote time and energy to her own interests and hobbiesinterests and hobbies.They focus on product power,while They focus on product power,while also expecting brands own also expecting brands own attitudes and stories.attitudes and stories.个 性 特 质 关 键 词自 在 舒适有 趣 即正26、 义独 立 自主理 性 消费自 成 一派兴趣爱 好广有态度精 致热 爱 冒险注 重 体验 感小 癖 好注 重 颜值不 跟 风自我投资注重细 节创 造 力自 我 认 知 度 高小 热 爱生 活 方 式 关 键 词古典吉他逛 街种草摄影音乐蹦迪看展收藏鞋滑板JK风格游戏电竞个简介：年龄：29岁/ABC孩/丰满/辣不甜家告公关公司的创始，同时也在运营个体社群品牌。化妆对于她来说，不只是作场景的需求，更重要的是内在对精致需求的外化。彩妆习惯：1.最注重的妆容部位是眼部，在眼影的选择上在意整体的单的颜；喜欢带亮的眼影；2.有囤积红的习惯；3.送朋友/客户倾向于送牌；普通关系选择送礼盒，如特别的彩妆；4.27、审美多样化，不会被不适合的东种草；个简介：年龄：20岁/甜美/甜酷/孩上海明航，空乘专业，由于专业的原因，平常都是素雅的妆容。但是为了改变在朋友眼中“孩”的形象，会尝试甜酷的妆容。喜欢玩板，但是由于空乘不能有疤，所以不玩了。彩妆习惯：1.在意产品性价；2.倾向于购买容量的美妆产品；3.眼影颜偏好：咖、摩卡、地；4.蹦迪的妆容需求是：bilingbiling；个简介：年龄：25岁/酷旺仔是位平设计师由作者。周末喜欢和朋友起看展、拍照、看电影，现在开始学习古典吉他。平常喜欢逛街，喜欢看商场的陈设。彩妆习惯：1.上班不化妆，周末和朋友聚会化妆；2.周末会根据活动场景的变化改变妆容；3.红偏爱哑光；428、.会因为不同的本体包装购买类似产品；5.妆容也会根据服饰的变化做改变；6.不关注品牌，但追求个性，单品导向；人 群 画 像HOT ITEM.产品介绍延续品牌在色彩上的创造力也融合了真实的年轻态度Continue to play with colors while embracing the attitude of young people.小奥汀水性指彩#自由色界 跃然指上Polish your nails with colors as you wish创意第一全球专利配方趣味跨界 指尖玩色不一样的时髦态度。天然安全、无味、快干、可剥、靓丽。跨界玩法不一，创造每一次惊喜。引领革命的第三代水性指29、彩带来指尖色彩体验2018年，秋冬上海时装周指定专业美甲护理类合作伙伴。2019年，小奥汀成为伦敦时装周专业美甲类合作伙伴。小奥汀奶酪腮红#玩趣奶酪 情绪上脸彩灵感与号来源于Tom&Jerry不同玩闹情绪场景，独特的质感植绒包装，抹上瘾。Cheese blush for Cheese blush for funfunVisual design of product packaging and shades of blush are inspired by scenes inTom&Jerry.Coming in unique velvety compact,the blush gives yo30、u an excellentglow.小奥汀反转魅力高光#夜行高光 过曝双闪来源于年末派对狂欢场景，以闪搭配灵动偏光，打造夜场中最闪耀吸睛的焦点Queen，独特笑脸搭配定制夜场压纹，仿佛置Disco灯球光束下，信爆棚出场，魅纵情释放。ShiningShining highlighterhighlighter forfor thethe nightnightInspired by end-of-year parties,the highlighter features both shimmering shade and polarized glow,helping you become the 31、focus of attention at the party.Embossed with the signature smily face andcustomized nightclub features,this highlighter takes you right to the dancing floor lit up by the discoball,boosting your confidence in releasing your glamour.小奥汀冰雾持妆散粉#轻如冰雾 冰封持妆LightweightLightweight settingsetting powderpowd32、er forfor longlong-lastinglasting finishfinish小奥汀根根丰盈睫毛膏#精准快睫 根根丰盈MascaraMascara forfor longerlonger andand fullerfuller lasheslashes小奥汀不NG眼线液笔#一笔成型 玩色不NG10款浓郁彩，可常可玩妆。敢于碰撞，画上彩眼线，在玩中发现全新的我。点点的彩，就以不同。Feature 10 highly pigmented shades,this palette can create both natural and boldlooks.Dare to apply co33、ntrasting colors by drawing colorful eyeliners,in which youwill discover a new self.A few colors,that is all it takes.NONO NGNG CollectionCollection:BoldBold eyeshadoweyeshadow palettepalette小奥汀不NG眼彩笔#浓郁上眼 玩色不NGNO NG Collection:HighlyNO NG Collection:Highly-pigmented pigmented eyeshadow eyeshadow pa34、lletepallete for bold looksfor bold looks小奥汀持妆多色眼线油画笔小奥汀持妆多色眼线油画笔小奥汀黑胶眼影盘RAVE不仅仅是1%的夜店化，更是先锋年释放我的精神象征。当胶盘转动，电与彩交织，1%张狂基因，触即发。#黑胶转动 耀眼释放PlayPlay thethe vinylvinyl toto unleashunleash youryour glamourglamourRAVE not only stands for 1%of the nightclub culture,but also the spiritual symbol ofpioneering 35、youth to release themselves.Play the vinyl,and infuse colors with electronic music.1%of wild genes are ready to steam.IMPACT.品牌影响20202020年全年营收同比增长年全年营收同比增长25002500%，服务了服务了750750+万万消费者消费者2020年1月，小奥汀不NG眼线液笔登顶天猫品类No.1自1月起，蝉联12个月品类No.12020年4月，品牌进入天猫彩妆行业前102020年618，获天猫美妆新锐国货销量Top82020年双十一，天猫旗舰店销售额破亿，为20136、9年的30倍，冲进天猫彩妆榜前10。IMPACT.品牌影响InIn JanuaryJanuary 20202020,LittleLittle OndinesOndines NONO NGNG LiquidLiquid EyelinerEyeliner toppedtopped TmallTmallListList ofof MostMost PopularPopular Category,Category,andand maintainedmaintained thethe leadingleading positionpositionforfor 1212 monthsmonths inin37、 a a rowrow.InIn AprilApril 20202020,thethe brandbrand enteredentered TmallTmall ListList ofof TopTop 1010 MakeupMakeup BrandsBrands.DuringDuring thethe 618618 ShoppingShopping FestivalFestival inin 20202020,LittleLittle OndineOndine rankedranked 88ththininsalessales ofof locallocal emergingemerging38、 beautybeauty brandsbrands onon TmallTmall.DuringDuring thethe DoubleDouble 1111 ShoppingShopping FestivalFestival inin 20202020,thethe salessales volumevolume ofofLittleLittleOndineOndineTmallTmallFlagshipFlagshipStoreStoreexceededexceededRMBRMB100100million,million,3030timestimes thatthat ofof 20139、92019,andand mademade itit toto TmallTmall ListList ofof 1010 MostMost PopularPopularMakeupMakeup BrandsBrands.In 2020,the annual revenue increased In 2020,the annual revenue increased by by 2,500%2,500%year on year,and served year on year,and served over over 7.5 million 7.5 million consumers.consu40、mers.Get international media coverage from The New York Times,The Telegraph,ELLE,etc.#夏季最佳腮红奖#年度最佳眉笔#年度星品#最佳美甲产品银奖#入选Beauty Awards榜单#最佳美甲产品银奖好用人气#年度散粉#蜜粉类大奖#年度星品Huang Zitao is a man of character.He is bold,straightforward and sincere,and doesnot play by the conventional wisdom.In 2021,LITTLE ONDINE 41、successfully joined hands with Huang Zitao,the brands firstfashion partner.We firmly believe that this partnership is dedicated to somethingnew and bold.Famous new generation actor Arthur ChenLITTLE ONDINE first brand spokespersonHe is a solid GenZ star,as well as an excellent young man growing up i42、n differentcultures.He is destined to express himself and never hesitant to try.In 2020,Arthur Chen,together with LITTLE ONDINE,made his style shine.A new generation dancing singer and actress.With a unique style,Sunnee has been constantly pushing the boundaries of a better self.In 2019,Sunnee endor43、sed LITTLE ONDINE s Step Further Liquid Lipstick,delivering a remarkable performance.奥汀玩家She shines on the stage and attracts attention with her powerful aura.In 2020,LITTLE ONDINE partnered with Wang Feifei to release its new highlighter.POPPOP MARTMART LITTLELITTLE ONDINEONDINE BunnyBunny LimitedL44、imited EditionEdition SetSetInfused with unrestrained imagination,this collection is inspired by POP MARTs BunnyMagic Series.This colorful magic makeup collection opens the gate to the fantasyworld where you can play with colors to create as many innovative looks as you wish.LITTLE ONDINE LITTLE OND45、INE ChupaChupa ChupsChups Nail Color Capsule Toy MachineNail Color Capsule Toy MachineInspired by capsule toy machine,featuring the signature Chupa Chups monster,this collection randomly offers nail polishes stored in the capsule from a toy machine.Each capsule surprises you with different shades,mi46、x them to get a colorful experience for your fingertips.POPPOP MARTMART LITTLELITTLE ONDINEONDINE OrangeOrange BunnyBunnyTo celebrate a lucky new year,this collection adopts the image of Bunny and theauspicious color of orange to create a mini bathhouse,consisting of beauty productsfor the orange Ne47、w Year looks,which expresses good wishes for the new year!POP-UP.线下活动618嘉年华POP-UP.线下活动#小奥汀SPACE YOUNG上海思南公馆#玩趣老虎机#大型出片基地周年庆POP-UP.线下活动国潮音乐节Brand jingleBrand jingleIn 2021,LITTLE ONDINE cooperated with Narchy Wolf and Xiao Jingling,two rappers,to create the brand jingle Little Ondine.Two incredible musicians with unique vocals worked together to sing along the sweet melody,rousing consumers to the admiration of beauty deep down in their hearts.一点点的我，就足以不同小奥汀主张：LITTLE ONDINEs brand philosophy:#1%matters#