1、618大型商大型商超超营销活活动策划方案策划方案CONTENTS活活动整体思路整体思路1活活动运作策划运作策划2活活动现场布置布置3预算算经费方案方案401活动整体思路活动整体思路print the presentation and make it into a wider field 618是历年各大电商平台、大型商超必争之节日，活动和宣传力度之大，参与品类品牌之多，活动形式之丰富堪称仅次于双十一。活动整体思路print the presentation and make it into a wider field 作为线下的实体商超，我们需要抓住618年中大促这一概念。在活动力度、营销方式2、和实地体验上要区别于电商，从而突出特色。活动整体思路print the presentation and make it into a wider field 活动从百货、超市和餐饮、服饰、线上微店等多个液态整合开展，给顾客以独具诱惑力的购物狂欢体验。活动整体思路print the presentation and make it into a wider field 大型商超需要通过氛围营造、品类促销、视觉美晨借势618网络营销概念，开展全品类促销，提升销售毛利。02活动运作策划活动运作策划print the presentation and make it into a wider fie3、ld活动时间：6月10日6月20日活动地点：XX广场/XX购物中心活动预算：3-5w活动运作策划print the presentation and make it into a wider field各品牌折扣促销：618大牌服饰穿着走：满500减100618大牌美妆任你挑：满400减50，特别产品低至7折618各大美食随你吃：满200凭小票可至中庭参与抽奖活动运作策划print the presentation and make it into a wider field100万抵用券免费疯抢！6月10日开始，官方微信公众号正式上线抢劵活动。顾客只需要关注官方微信点击抢劵页面，即可抽取各大4、品牌折扣礼劵，双击即可领劵（每个劵自动生成折扣码）活动运作策划print the presentation and make it into a wider field每个人每个品牌仅限领取10张618活动期间，顾客凭劵面折扣码即可享受对应品牌折后立减30元、50元、100元优惠单张小票仅限使用一张折扣劵活动运作策划print the presentation and make it into a wider field618年中大促，1元秒杀！在6月10日-20日年中大促活动期间，每天选择20款单品，仅用6.18元即可抢购。每款限量，抢完即止活动运作策划print the presentat5、ion and make it into a wider field618营销创意环节：618，说爱你。商场免费广播顾客表白语，微信分享区免费晒幸福。03活动现场布置The user can demonstrate on a projector or computer,or print the presentation and make it into a film to be used in a wider field活动现场布置print the presentation and make it into a wider field大门口主展区/各楼层品类展区：沿用电商流行色调（天猫6186、的紫色等）活动现场布置print the presentation and make it into a wider field柜台与各楼层扶手梯、电梯口：618灯箱片、立式pop架活动现场布置print the presentation and make it into a wider field一楼大厅：布置618活动元素堆头、海报珩架活动现场布置print the presentation and make it into a wider field二楼以上各大过道扶手处玻璃：张贴618营销海报、各大品牌折扣海报，活动口号等活动现场布置print the presentation and7、 make it into a wider field在所有顶上悬挂大型活动吊旗、横幅等活动现场布置print the presentation and make it into a wider field中庭设置618购物抽奖区，按照活动规则达到要求大顾客均可参与抽奖活动现场布置print the presentation and make it into a wider field外立面布置618主题元素气球海、珩架活动现场布置print the presentation and make it into a wider field在活动期间，外场可选择设计配套活动：例如：618 万达广场江小白 玩味电音节口号：618，万达广场邀您畅饮江小白！04预算经费方案The user can demonstrate on a projector or computer,or print the presentation and make it into a film to be used in a wider field预算经费方案print the presentation and make it into a wider field经费预算：线下布置：3w线上营销成本：2w线下奖品：3w人员费用：2w共计：10w谢谢观看看