2021购物中心商场盲盒节活动策划方案.pptx
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上传人:故事
编号:414275
2022-06-20
37页
7.76MB
1、遇见美好遇见美好花漾集盒花漾集盒遇见美好遇见美好花漾集盒花漾集盒花漾盲盒节花漾盲盒节Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind 2、Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox本次活动以惊喜盲盒为主线本次活动以惊喜盲盒为主线打造衡阳首个盲盒主题节打造衡阳首个盲盒主题节以互动兑换盲盒、现场互动玩乐的形式以互动兑换盲盒、现场互动玩乐的形式探索位置盲盒乐趣探索位置盲盒乐趣感受不同的多彩生活感受不同的多彩生活COLOFUL BOX COLOFUL BOX 花漾盲盒节花漾盲盒节城市开箱 献礼衡阳1000份3、花漾盲盒空降雁城COLOFUL BOX COLOFUL BOX 花漾盲盒节花漾盲盒节本次活动以惊喜盲盒为主线本次活动以惊喜盲盒为主线打造衡阳首个盲盒主题节打造衡阳首个盲盒主题节以互动兑换盲盒、现场互动玩乐的形式以互动兑换盲盒、现场互动玩乐的形式探索位置盲盒乐趣探索位置盲盒乐趣感受不同的多彩生活感受不同的多彩生活Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox4、Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox盲盒的优势?盲盒的优势?盲盒的优势?0101形式新颖,切合消费者心理 相对于传统的抽奖或砸金蛋,5、开盲盒从形式和内容上异曲同工,但更符合当下消费者猎奇的心理,也更加新潮、有趣。 形式新颖,切合消费者心理 盲盒可以相同的费用,分别购买具有吸引力的大奖和低单价的奖品 ,依靠顾客运气获得 ,在开盒前,高单价礼品的吸引力一直存在和保留,同时有效的控制了成本和客诉问题。 具有话题性,有效传播 利用成交送盲盒的事件可以进行线上线下宣传,增加传播性、话题性、促进品牌营销和销售的达成。 ?Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBl6、ind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox城市开箱 献礼衡阳1000份7、花漾盲盒空降雁城活动亮点活动亮点PARY ONEPARY ONE活动亮点活动亮点PARY ONEPARY ONEBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blin8、d boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox形式多样的跨界盲盒形式多样的跨界盲盒Various forms of cross-border blind box打造城市首个打造城市首个 盲盒主题展盲盒主题展 趣味十足的网红拍照打卡点趣味十足的网红拍照打卡点 趣味通过趣味互动、游戏体验集赞趣味通过趣味互动、游戏体验集赞即可拥有抽取盲盒的机会即9、可拥有抽取盲盒的机会形式多样的跨界盲盒形式多样的跨界盲盒来玩Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox10、Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox形式多样的跨界盲盒形式多样的跨界盲盒国潮国潮美妆美妆国潮国潮美妆美妆潮玩潮玩造物造物潮玩潮玩造物造物生活生活好物好物生活生活好物好物形式多样的跨界盲盒形式多样的跨界盲盒Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox11、Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind 12、boxbox方式一集赞抽盲盒1.关注公众号,发送我要抽盲盒转发文章链接。2.集赞28个*并保留两日)后即可在12.15日活动当天前往活动现场参与抽取盲盒活动。 盲盒参与方式盲盒参与方式方式一集赞抽盲盒1.关注公众号,发送我要抽盲盒转发文章链接。2.集赞28个*并保留两日)后即可在12.15日活动当天前往活动现场参与抽取盲盒活动。 方式二打卡拍照抽盲盒1.12.15日当天到建滔裕花园活动现场打卡点拍照打卡并发送朋友圈,添加配文:“来建滔裕花园花漾盲盒节抽盲盒啦”即可活动参与机会。方式三舞台互动抽盲盒1.12.15日当日舞台活动主持人与观众互动环节,回答相关互动问题即可获得盲盒抽奖机会一张。1.获13、得盲盒抽奖机会后需要到活动现场签到处进行资格核销,登记姓名与号码后领取盲盒券,即可在盲盒抽取处抽取盲盒。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind bo14、xboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox复古游戏机复古游戏机时下最时下最ININ的视觉设计与复古潮流的视觉设计与复古潮流的完美结合,同时满足网红打卡的完美结合,同时满足网红打卡与现场玩乐的两种不同人群需求。与现场玩乐的两种不同人群需求。复古游戏机复古游戏机Blind Blind boxboxBlind Blind boxboxBlind Bl15、ind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBl16、ind Blind boxboxBlind Blind boxboxBlind Blind boxbox冲鸭冲鸭- -小黄鸭娃娃机小黄鸭娃娃机绚烂的色彩、卡通的形象,引流利器。绚烂的色彩、卡通的形象,引流利器。没什么烦恼是夹一个娃娃解决不了的,没什么烦恼是夹一个娃娃解决不了的,如果不行,那就两个!如果不行,那就两个!冲鸭冲鸭- -小黄鸭娃娃机小黄鸭娃娃机Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind bo17、xboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox米奇老鼠、网红大熊猫、小丑军米奇老鼠、网红大熊猫、小18、丑军团、主题服饰模特,缤纷人偶团团、主题服饰模特,缤纷人偶团现场互动,营造热烈活动氛围。现场互动,营造热烈活动氛围。缤纷人偶互动缤纷人偶互动缤纷人偶互动缤纷人偶互动Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBl19、ind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox颜色梦幻、造型特别的网红爱心颜色梦幻、造型特别的网红爱心棉花糖现场免费发放啦,有颜值棉花糖现场免费发放啦,有颜值有味道的棉花糖,小朋友的最爱有味道的棉花糖,小朋友的最爱哦哦 爱心棉花糖爱心棉花糖爱心棉花糖爱心棉花糖Blind Blind box20、boxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Bli21、nd boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox活动排期活动排期12.812.1212.15活动造势期活动造势期建滔裕花园花漾盲盒节一起走拆盲盒制造悬念神秘盲盒惊阳1.线上:配合新媒体(微信抖音)软文、小视频互现衡动线下:盲盒搭建阶段推广主题推广内容推广方式销售导入期销售导入期1.营销中心开放倒计时2.盲盒免费送游戏规则发布,盲盒内奖品内容发布线上:配合新媒体(微信抖音)图文、小视频互动线下:快闪团队盲盒券全程派送建滔裕花园花漾盲盒节1000份盲盒免费送开业诉求期开业诉求期建滔裕花22、园花漾盲盒节吃、喝、玩,一In俱全。1.10000份盲盒券全城派送,1000个盲盒现场赢。1.现场图片、视频制作后期宣传。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind23、 Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣传造势宣传造势线上海报线上海报 单页派发单页派发Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blin24、d boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣传造势宣传造势创意拓客地推创意拓客地推Bl25、ind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind bo26、xboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox宣传造势宣传造势微信软文集赞微信软文集赞Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind 27、Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox城市开箱 献礼衡阳1000份花漾盲盒空降雁城视觉设计视觉设计PARY TWOPARY TWO视觉设计视觉设计PARY TWOPARY TWOBlind Blind boxboxBl28、ind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind bo29、xboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox视觉呈现视觉呈现量身定制盲盒整体氛围包装用盲盒、礼品盒将贯穿全场活动,结合时下流行时尚元素,运用创意的表现手法,带来一场令人耳目一新的盲盒主题活动。Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind 30、Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox平面图礼品盒造型主题墙盲盒墙签到区与礼品核验处礼品盒造型礼品盒造型娃娃机区游戏区棉花糖领取游戏区娃娃机裕见美31、好裕见美好花漾集盒花漾集盒裕见美好裕见美好花漾集盒花漾集盒花漾盲盒节花漾盲盒节Blind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxboxBlind Blind boxbox