1、“我们都爱星冰乐”STARBUCKSFRAPPUCCINOXMySpaceChinaPromotion ProposalJuly6,2008 MySpaceMySpace IntroIntroMySpace,the leading SNS of the WorldMyS,the fastest growing Chinese SNS in 2008interactive、community、Precision、buzz marketing solutionMessage SNS FeatureBlogForumGroupActivitiesSchoolMusicIMDaily page vie2、w17 millionActive user3.5 millionUnique IP1.80 millionPage view/visit9.4New photo/day65 KNew post /day35 KActive User：Log on at least twice a week Target Target GroupsGroupsMySMySHigh-quality UsersHigh-incomeFocus on lifestylesChannelVMusic ChannelMSNBBSGamesWOWCo-BrandSony EricssonNBA HK Disneyland3、CMBLevisUnileverSEMBaidu Target Target Groups Groups SourcesSources MyS is much suit for higher branding or luxury products.“我们都爱星冰乐”STARBUCKS FRAPPUCCINO X MySpace China Campaign IntroCampaign IntroHome Page(Starbucks Frappuccino)Group（我们都爱星冰乐）Campaign（寻找星冰同好者）BBS（我们都爱星冰乐）Campaign（手绘创意星冰瓶子）Opinion 4、Leaders(星冰男、女）Mini events in Starbucks OnlineOnline OfflineOffline Online OperationOnline OperationOpinion LeadersOpinion Leaders 廖隽嘉古典音乐里童子功学钢琴 曾梦想当钢琴家的女孩子流行乐坛里尚未有所成就 渴望能隐退江湖的新新人创作领域里刚刚入门级别 狂言追求艺术的业余人士URL：http:/ 晴天日记由黄晓明与廖隽嘉主演以连续长剧，每日播放的形式在上海地铁内推广瓶装星冰乐饮品 图文博客 群组管理 分享对星冰乐情感星冰女 Online OperationOnline5、 OperationOpinion LeadersOpinion Leaders 乔梁外企白领音乐自由创作人星冰乐狂热爱好者URL：http:/ Friends:5401星冰男图文博客群组管理引导分享对星冰乐的热爱 Online OperationCampaignOnline OperationCampaignHome PageHome PageFrappuccino IntroLifestyle StoryOpinion LeadersGroup Campaign：寻找星冰乐同好者形式：话题谈论 图文留言赠送礼品及星巴克聚会邀请函BBS Campaign：手绘创意星冰瓶子形式：上传手绘星冰乐6、作品赠送礼品及星巴克聚会邀请函“我们都爱星冰乐”Offline Mini EventsOffline Mini EventsGroupWinnersBBSWinnersStarbucks Mini Party(Beijing&Guangzhou)sharetheexperienceofFrappieharethephotosonline11Banner and soft promotions will be use to broadcast the activitiesBanner PromotionsHome page left side bannerProfile page top ban7、nerPersonal home page left bannerPhoto page top bannerSoft PromotionsMini blogFriends NewsHip TopicsUser RecommendSystem MessageUser RecommendSystem MessageHit TopicsMini blogFriends news MySpace-ResourceMySpace-ResourceCycle:A monthTotal Budget:(TBD)Prize Giveaway:10boxesofbottledStarbucks Frappuccino、Value15K(RMB)Small gifts etc Media Package(TBD)Media Package(TBD)Thank you