1、 Industries Retail the Chinese governments encouragement of the development of a rural retail network; and Indias recent move to open the market to single-brand retailers, which will encourage further market entry. In China, direct selling is now permitted within the framework of new regulations; re2、strictions on franchising have been removed and an action plan has been launched in a bid to enhance the protection of intellectual property. The protection of intellectual property rights is also the subject of pending legislation in Poland. 2006/2007 FROM SO PAULO TO SHANGHAI New consumer dynamics3、: the impact on modern retailing* 8 The findings in all the markets covered highlight stark contrasts between urban and rural consumers, the young and the old, the rising middle classes and the much poorer populations who have been left out of the new economic growth spiral in both urban and rural areas as indeed have whole regions within countries. DEMOGRAPHICS Populations are growing in China, B