1、丨 DEC 10,2018LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECtHUzHoU,zHEjIaNG湖州 鲁能鸿泊湾二期售楼处改造项目SECoND StaGE oF tHE DEEPENING DESIGN第二阶段扩初、深化设计CHIEF DESIGNER：RICky WoNG DESIGN MaNaGER：LULI xUHuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目aNaLySIS oF GEoGRaPHICaL ENvIRoNMENt2、地理坏境分析项目 区位PRojECt LoCatIoN项目区位ThE projECT is lhung po Bay is loCaTED aT ThE Ding an sTrEET BloCk in Wuxing DisTriCT of huzhou,no.1158,nanhua roaD,huzhou(hangzhou souTh roaD anD nanhua roaD inTErsECTion),loCaTED in ThE olD ToWn of huzhou.surrounDED By ThrEE rivErs anD BEauTiful DrEamlanD,aDvoCaTor o3、f huzhou lifE ComplEx arEa.鸿泊湾位于湖州市吴兴区定安街地块，湖州市南华路 1158 号（杭长桥南路和南华路交叉口），位于湖州老城区。山水环绕，环境优美，鸿泊湾湖州“生活综合区”倡导者。HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目IN tHIS PRojECt,tHE LoCaL CUStoMERS IN CHoNGqING aREa aRE MaINLy CoNCERNED WItH tHE taRGEt oF tHE MaRkEt,aND SatISFy tHE4、 RESIDENtIaL FUNCtIoN oF SUCH GRoUPS.SUCH GRoUPS attaCH IMPoRtaNCE t o tHE LoCatIoN aND ENvIRoNMENt oF tHE REGIoN,aND BELoNG t o tHE HIGH-END CUStoMERS IN tHE CIty.o N SUCH BaSIS,tHE INvEStMENt CLIENtS IN aND oUtSIDE tHE PRovINCE tHat aREattRaCtED aRE IMPoRtaNt CUStoMERS;tHE RESt oF tHE CLIENtS IN t5、HE CoUNtRy HavE tHEIR CLIENtS IN tHE CaSE.本项目中，以湖州区周边地域客户群体为市场主要考虑目标，满足此类群体居住功能。此类群体重视区域位置及周边环境，属于城市中高端客户群。在此类基础上，吸 引到的省内外投资客户为重要客户；全国其余客户为本案偶得客户。C o r E C u s To m E r：S U C H G R o U P S a R E M a I N L y C U S t o M E R S I N t H E S U R Ro U N D I N G aREaS oF H U z H o U DIStRICt.SUCH GRoUPS aR6、E IN tHE MIDDLE aND UPPER CLaSSESoF SoCIEty aND HavE a CERtaIN SoCIaL StatUS aND ECoNoMIC FoUNDatIoN.tHIS GRoUP DoMINatES tHE FINaNCIaL aND INtELLECtUaL CLaSS IN WHICH SoCIaL RESoURCES oPERatE.核心客户：此类群体以湖州区周边地域客户为主。此类群体处于社会中高层阶级，具备一定的社会地位与经济基础，该群体主导社会资源运作的财智阶级。imporTanT CusTomEr：SUCH G Ro U P S aRE 7、MaINLy aIMED a t IMPRovING t H E tyPE oF CUStoMER,SatISFyING tHE NEEDS oF SUCH GRoUPS.FoR INvEStoRS INtHE PRovINCE t o PRotECt IMPoRtaNt CUStoMERS,SUCH GRoUPS HavE a CERtaIN ECoNoMIC StRENGtH,HaS CERtaIN ExPERIENCE aBoUt INvEStMENt,oCCUPy tHEGRoUP t o PURCHaSE PRoPERty INvEStMENt RatIo tHaN MoSt.重要客8、户：此类群体以改善型客户为主，满足此类群体居住功能需求。以省内投资客护为重要客户，此类群体具备一定经济实力，对投资有一定经验，购置物业占据该群体投资比例的较大部分。aCCiDEnTal CusTomEr：PRovINCIaL a N D o t H E R REGIoNaL INvEStMENt GRoUPS.偶得客户：省内及其他区域投资群体。CusTomEr BasE loCaTion-graDE loCk客群定位-分级锁定CUStoMERS to aNaLySIS客群分析核心客户 CorE CusTomEr重要客户 imporTanT CusTomEr偶得客户 aCCiDEnTal Cus9、TomEraRCHItECtURaL aPPEaRaNCE建筑外观HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目DESIGN PoINtS设计要点Key points of the design设计要点huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 鲁能鸿泊湾售楼处二期改造项目HUzHoU IMPRESSIoN湖州印象HUzHoU IS NaMED aFtER tHE LakE.tHE NoRtHERN PaRt oF t10、HE taIHU LakE IS vaSt aND tHE WESt IS LEaNING aGaINSt tHE tIaNMU CaNGSHaN BaMBoo SEa;tHE StatE oF tHE CULtURaL RELICS,tHE SILk HoUSE,aND tHE LaND oF FISH aND RICE.tHE LItERatI SWaSHBUCkLERS aRE SPLaSHED WItH INk,aND tHE HERMItS aRE HERoIC aND SkILLED.MILLIoNS oF yEaRS oF HIStoRy HavE CoME FRoM a LoN11、G HIStoRy.“湖州”因湖而得名的城市。北傍太湖浩渺烟波，西倚天目苍山竹海；文物之邦、丝绸之府、鱼米之乡。文人墨客挥洒泼墨，隐士豪侠技艺卓绝，各领风骚。百万年文史从此源远流长Key points of the design设计要点huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 鲁能鸿泊湾售楼处二期改造项目【湖州万象】山水清远，文史富饶qINGyUaN SCENERy,RICH LItERatURE aND HIStoRy.湖山湖竹湖水湖 丝气贯长虹CULtURaL HIGHLIGHtS运用元素：竹韵节节高升，坚韧挺拔12、，万古长青。It IS RISING StEaDILy,toUGH aND UPRIGHt aND EvERGREEN.行云流水FLoWING WatER运用元素：水色湖蓝绵绵，优美高雅，一气呵成。tHE LakE IS BLUE,ELEGaNt aND ELEGaNt.丝丝入扣SILk BUCkLE运用元素：丝质湖丝微软，细致入微，寸寸精巧。LakE SILk MICRoSoFt,NUaNCED,CoMPaCt aND ExqUISItE.大开大合oPENING aND CLoSING运用元素：山形连绵起伏，气势磅礴，收放自如。RoLLING,MaGNIFICENt,REtRaCtaBLE.13、HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目kEy PoINtS oF tHE DESIGN设计要点湖山tHE MoUNtaIN IS DoMINatED By BaMBoo SPRINGS aND SMokE aND MISt.IN tHE BREEzE aND MooN,REtURN t o NatURE.山以竹海流泉、烟岚云雾为胜。清风明月间，回归自然；在寸土一隅间，见辽阔世界。HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoj14、ect湖州 鲁能鸿泊湾售楼处二期改造项目kEy PoINtS oF tHE DESIGN设计要点湖水tHE FoRM oF WatER CHaNGES,aND EvERytHING IS RaISED t o SUPPoRt aLL tHINGS.PRECIPItatING IN tHE CULtURaL CoNCEPt,It IS PREGNaNt WItH PRoFoUND NatURaL ECoLoGICaL WISDoM.水之形态万千变化，利万事而养万物。跨越时间长河，在文化理念中沉淀，孕育着深刻的自然生态智慧。HuzHou Luneng Hong Bo Bay SaLeS offic15、e Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目kEy PoINtS oF tHE DESIGN设计要点HUNG Po Bay oF SLaE oFFICE&SHoW FLat PRojECt湖州 鸿泊湾售楼处改造及精装样板间项目BaMBoo-tHE PEN oF tHE LakE.PLaNtED IN tHE CoURt CaN BE ExEMPt FRoM vULGaRIty.INto tHE PoEtRy aND PaINtING,CaN CREatE a qUIEt ENvIRoNMENt,CaN BE MEtaPHoRICaL CHaRaCtER.IF yo16、U ENtER tHE HoME,yoU WILL FIND a CLEaN WoRLD IN a CoMPLEx WoRLD.竹-湖笔之杆。种于庭，可免流俗。染诗画、可造幽境。入家室，可喻品性。湖竹HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目湖丝SILkWoRMS aLSo SPIt.oNE tHREaD,oNE tHREaD,oNE WEavING,MINGLING WItH tHE SoFt PoWER.丝-蚕所吐也。一丝一线，一缫一织，以柔软之力融与心中。kEy PoINtS oF 17、tHE DESIGN设计要点HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目kEy PoINtS oF tHE DESIGN设计要点湖笔王羲之兰亭序笔中之冠tHE CRoWN oF tHE PEN书圣B o o k SaINt天下第一行书tHE FIRSt LINE oF tHE WoRLDHUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目HuzHou Luneng Hong Bo Bay SaLe18、S office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目kEy PoINtS oF tHE DESIGN设计要点BaMBoo FEStIvaL笔中之冠M a o yINGzHIS tECHNIqUES-WRItING INk a N D SqUaNDERING t H o U S a N D S o F yEaRS o F HIStoRy a N D HUMaNItIES,WISDoM IS BLooMING a t tHE tIP o F tHE PEN,a N D PoEtRy IS INHERItED IN HIStoRy.毛颖之技甲天下-执笔泼墨，挥洒千19、年历史人文，智慧在笔尖下绽放，诗文在历史中传承。DESIGN SCHEME设计方案 售楼处HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目oRiginaL PLane原始平面oRIGINaL PLaNE一层原始平面Optimize the plane优化平面huzhOu luneng hOng BO Bay SaleS Office RenOvatiOn pROject湖州 鲁能鸿泊湾售楼处二期改造项目oPtIMIzE tHE PLaNE一层优化平面方案line graph动线图huzhou l20、uneng hong Bo Bay SaleS office renovation project湖州 鲁能鸿泊湾售楼处二期改造项目LINE DIaGRaM一层动线图SPaCE PRoGRaM空间方案 售楼处ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SaLeS offiCe Renovation pRojeCt湖州 鲁能鸿泊湾售楼处二期改造项目Key points of the design设计要点huzhou Luneng hong Bo Bay saLes office Renovation pRoject湖州 鲁能鸿泊湾售楼处二期改造项21、目ELEMENtaL SoURCE-UPHoLD元素来源-“秉承”tHE tRaDItIoN oF aDMIRING CHINa FoLLoWS HUMaNItIES aND vIRtUES.aLL tHINGS IN NatURE,LIvING aND SyMPatHIzING WItH EaCH otHER,takE aDvaNtaGE oF HUzHoUS NatURaL ENvIRoNMENt aND CULtURE t o tRaNSFER LINkS,WRItING NatURE aND HIStoRy IN SPaCE,aND FoRMULatING DIFFERENt HUzH22、oU StoRIES IN DESIGN LaNGUaGE.秉中华之传统，继人文与美德。自然万物，生生相惜，利用湖州自然环境与文化之间的转载联系，在空间中书写自然与历史，用设计的语言阐述不一样的湖州故事。山纹竹节线条转载传递kEy PoINtS oF tHE DESIGN设计要点HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目湖山湖笔演绎结构转变组件重组应用应用HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处23、二期改造项目guided view导视图SaNDBox EFFECt GUIDE vIEW一层沙盘区效果导视图HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目HUNG Po Bay oF SLaE oFFICE&SHoW FLat PRojECt湖州 鸿泊湾售楼处改造及精装样板间项目RENDERINGS SCHEME效果图方案SaNDBox RENDERING一层沙盘区效果图方案HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州24、 鲁能鸿泊湾售楼处二期改造项目guided view导视图CHat aREa EFFECt GUIDE vIEW一层洽谈区效果导视图RENDERINGS SCHEME效果图方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目CHat aREa RENDERING一层洽谈区效果图方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目MatERIaL&SoFt INStaLLatIoN材料&软装示意CH25、at aREa MatERIaL&SoFt INStaLLatIoN洽谈区材料&软装示意HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目guided view导视图GoNG Fa ExHIBItIoN aREa EFFECt GUIDE vIEW一层工法展示区效果导视图ConCept of intent意向概念HuzHou Luneng Hong Bo Bay SaLeS offiCe Renovation pRojeCt湖州 鲁能鸿泊湾售楼处二期改造项目GoNG Fa ExHIBItIoN a26、REa INtENtIoN工法展示区意向RENDERINGS SCHEME效果图方案HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目GoNG Fa ExHIBItIoN aREa RENDERING一层功法展示区效果图方案Material scheMatic物料示意huzhou luneng hong Bo Bay sales office renovation Project湖州 鲁能鸿泊湾售楼处二期改造项目HuzHou Luneng Hong Bo Bay SaLeS office Renovation PRoject湖州 鲁能鸿泊湾售楼处二期改造项目aCCESSoRIES INStaLLatIoN饰品示意HUzHoU LUNENG HoNG Bo Bay SaLES oFFICE RENovatIoN PRojECt湖州 鲁能鸿泊湾售楼处二期改造项目PRojECt BUDGEt工程概算一层工程造价限额：硬装 4000 元/平米，软装 4000 元/平米