1、怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF A2、RCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,项 目 概 况,基本概况,土地现状,土地现状,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,牛角湖位置,牛角湖地类,牛角湖规划,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN O3、F ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,地 块 概 况,地理概况,区位分析,地块优势,区位分析,该项目地块位于怀柔中部，宝山镇西南位置，蜿蜒于牛角湖西岸。,宝山镇与牛角湖,地块与牛角湖,北京与怀柔与牛角湖,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO4、U,BEIJING,项目位于牛角湖湖畔水面景观优美引人，北方自然水景稀缺,牛角湖自然水景因此显得更加难得珍贵。,地理概况,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,该项目拥有优越的自然风景与复杂的地形条件。,地块优势,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FO5、R THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,天时,地利,人和,后APEC时代怀柔抓住机遇 趁势而上宝山“搭车”政策优势,交通便利周边旅游资源丰富拥有优越的自然水景,人们的消费需求不断提升。旅游配套服务设施急需升级，精品酒店已具备成熟的市场条件。,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,项 目 定 位,市场定位,客源定位,6、品牌定位,客源定位,该项目目标预定为金字塔尖端的高端小众客源，对度假休闲品质要求高的高端消费群体。,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,牛角湖环境幽静隐逸，是打造高端文化、养生、静修的理想场所。创造小规模的、私密的、让人感觉亲切的氛围，走小而精的路线。与酒店的规模相比，更注重为客人提供的服务品质。,市场定位休闲养生+优质服务,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,7、THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,首旅酒店业拥有自主酒店管理品牌、引进的酒店管理品牌和单体特色酒店。以高端酒店结合中国传统文化为特色。定位于国际标准的“安缦”、“悦榕庄”等品牌在国内乃至世界享有盛名。,宝山镇引进首旅寒舍品牌，创造休闲静修理想空间，共同打造高端顶尖旅游度假酒店。加强怀柔城镇旅游功能，成为旅游度假体系中的龙头企业。,北京颐和安缦,三亚悦榕庄,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DES8、IGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,品牌定位宝山引进“首旅寒舍”品牌,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,概 念 方 案,规划方案,基地分析,形象展示,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE D9、ESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING10、 PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LA11、KE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,基地考察：丰富的景观条件+复杂的地形条件,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO12、U,BEIJING,基地可建设用地分析,该项目可建设用地范围内主要以台地为主，山体坡度不大于40。,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,地形利用剖面示意图,5m,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE13、 OX HORN,HUAIROU,BEIJING,交通组织,回车场,入口,电瓶车场,四宝路,陆上入户路线,水上入户路线,1#码头,2#码头,3#码头,4#码头,5#码头,6#码头,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔当地建筑：材料触动,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING 14、PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,建筑形式：自由围合,坐山拥水而建，建筑的平面角度与山势相和，自由衔接并围合出庭院。外有山体环绕，三面建筑面向周围景观，和山景相映成趣，从内到外为建筑创造了全角度的视野。院墙提供半私密空间，增加内街空间层次,规划方案,总平面图,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,15、BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,业态分布,西餐厅,中餐厅,Check in,书吧咖啡厅,客房16、区,SPA 瑜伽,户外泡池,后勤,山顶泳池,湖心岛餐厅,崖壁禅修,观景平台,水上高尔夫,牛角瀑,菜园,网球场,钓鱼俱乐部,码头,冬季围炉,林中步道,水上高尔夫,钓鱼俱乐部,崖壁禅修,SPA,山顶泳池,户外泡池,冬季围炉,林中步道,湖心岛餐厅,书吧,网球场,码头,牛角溪,多功能厅,水处理设施,牛角潭,变压器,湖心岛禅修,停车场,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客房室内效17、果及材质意向,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,餐厅室内效果及材质意向,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,大堂室内效果及材质意向,怀柔牛角湖精品18、客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,书吧室内效果及材质意向,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客栈生活乐享攻略,开 发 策 略,水,田,山,园,怀柔牛角湖精品客19、栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,水 静 净,.,.,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,客栈生活乐享攻略,水岸套房,Spa 名汤,湖面垂钓,水上高尔夫,水岸禅修20、,水岸书吧,湖心晚宴,游船晚宴,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,水,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养人游船入户（夏）（亲水）,春夏秋之21、时，在水上，乘一叶扁舟，于诗情画意中，步入私享客房。,位置示意,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养人冰上入户（冬）（亲水）,冰上入户,冬季之时，乘飞马之势，享冰湖雪景。,冰上景观,观景平台,景观长廊,一水养人室内SPA（亲水）,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PR22、OGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,沁水舒心，拂去一身疲惫，泡汤之时，吸纳自然之灵气，寻找超然世外的体验。,位置示意,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养人牛角潭，牛角溪（听水）,叠水意向的景观水池，让人们在闲谈漫步时，聆听静谧的潺潺水声。,位置示意,怀柔牛角湖精品客栈项目规划设23、计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养人路亚钓鱼俱乐部（乐水）,位置示意,水岸及渔船垂钓，为人们提供了水上小憩的休闲时光。同时，可以承接高端路亚钓鱼赛事。,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIRO24、U,BEIJING,一水养人水岸套房（乐水）,沿水岸错落布置的客房，让客人在这里享受私人独院的优质时光。,位置示意,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养人游船晚宴（享水）,在湖心的游船上，远离岸上的喧闹，私享浪漫的烛光晚宴。,位置示意,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING25、 PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,一水养心水岸书吧（阅水）,冬季在水岸书吧，泡上一杯咖啡，享受慵懒、温暖的闲暇时光。,位置示意,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,围炉沿途分散布置，是公共的活动空间，在冬季是客栈运营的重要项目，让客人在冬季也可以拥有温暖的享受。,位置示意,冬季26、围炉,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,位置示意,夏季客厅,“客厅”沿途分散布置，是公共的活动空间，在夏季，客人在可以享食小憩，感受夏季“午后客厅”的乐趣。,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,山顶泳池（乐水）,无边界泳池，让人们在山顶享受天水山合一的美景。,位置示意,山,林地步道,山顶平台,冬季围炉,山顶泳池,林地瑜伽,山顶瑜伽,崖壁禅修,怀柔牛角湖精品客栈项目规划设计及建筑设计方案,THE DESIGN OF ARCHITECTURE AND THE PLANNING PROGRAMMING FOR THE BOUTIQUE HOTEL,LAKE OX HORN,HUAIROU,BEIJING,