1、Grand Mansion,01,02,03,04,目 录,Grand Mansion,EVENT IDEA,活动思路,CHAPTER ONE,Living in the most prestigious location in the city,Where everyone knows and yearns,Living a life that ordinary people cant see,Stage personal and family legends”,“住在城市中最骄人的位置，在每个人都知道并且向往的地方，过着常人无法窥及的生活，上演个人与家族的传奇”巴金,深铁熙府位于蛇口、前海2、双区中轴系深圳“2022年七大重点工作”之一赤湾，约205万旧改升级。海陆空轨多维交通，畅达蛇口、南山、宝中等城芯繁华。纵览约31公里绵延生态海岸线极目远眺海天一色。项目坐享一所文体中心、一个运动公园，天后宫、左炮台、赤湾烟墩等市级文物胜地。环绕周边徜徉酷雪滑雪主题馆、蛇口价值工厂、赤湾国际海洋文体中心(规划中)、深圳歌剧院(在建)等文体地标国际生活由此开启，尽享城市人文魅力。,GRAND MANSION is located in Chiwan,one of Shenzhens seven key tasks in 2022,in the central axis of Shekou and3、 Qianhai,with an area of about 2.05 million square meters of old renovation and upgrading.The multi-dimensional transportation of sea,land and air rails can reach the prosperous cities such as Shekou,Nanshan and Baozhong.Overlooking the 31-kilometer stretch of ecological coastline,you can see the se4、a and sky as far as the eye can see.The project enjoys a cultural and sports center,a sports park,Tianhou Temple,Left Fortress,Chiwan Yandun and other city-level cultural relics resorts.Wandering around the surrounding area,such as Cool Snow Skiing Theme Pavilion,Shekou Value Factory,Chiwan Internat5、ional Ocean Culture and Sports Center(under planning),Shenzhen Opera House(under construction)and other cultural and sports landmarks,international life will start here,and you can enjoy the cultural charm of the city.,山海之间繁华尽享,Grand Mansion,这一次/THIS TIME,在繁华城芯，鉴山海之美，畅享人居未来！,In the bustling city cor6、e,appreciate the beauty of mountains and seas,and enjoy the future of human settlements!,Grand Mansion,EVENT OVERVIEW,活动概述,CHAPTER TWO,活动时间/THE TIME：,活动人数/THE NUMBER：,活动地点/THE PLACE：,2023.8（暂定）,深圳蛇口希尔顿,500人,活动调性/THE STYLE：,艺术、高端,活动概述,Grand Mansion,EVENT DETAILS,活动详述,CHAPTER THREE,活动倒计时海报,COUNTDOWN P7、OSTER,传播渠道：项目官方微信、抖音号,制造活动悬念，同时进行嘉宾邀约,定制视频邀请函，一段深铁熙府山海之旅视频在云端上焕新城市的人居未来,Customized video invitation letter,a video of the journey of Grand Mansion Mountains and Seas renews the future of the citys human settlements on the cloud,/一段山海之旅视频拉开帷幕/特邀来宾重新启程,Grand Mansion,创意邀请推荐H5电子邀请函,邀约方式：H5电子邀请函，邀请函主画面形象8、采用活动主画面元素呈现，彰显和昌的品质内涵停车场温馨提示及相关注意事项。,Invitation method:H5 electronic invitation letter,the main screen image of the invitation letter is presented with the main screen elements of the event,highlighting the quality connotation of Hechang Parking lot warm reminders and related precautions.,现场包装,ON-SI9、TE PACKAGING,活动现场平面布置,现场来宾在礼仪人员引导下领取流程卡片及未来留言卡，将想对未来说的话写在留言卡上放置在签到背景墙中。,On-site guests receive process cards and future message cards under the guidance of the etiquette staff,and write what they want to say to the future on the message cards and place them on the sign-in background wall。,酒店主会场主题签到,10、签到区背景,签到卡片示意,在主会场外厅设置品牌背景墙，向来宾介绍品牌及项目所取得的成就。让来宾进一步加深认知。,Set up a brand background wall in the outer hall of the main venue to introduce the brand and the achievements of the project to the guests.Let the guests further deepen their understanding.,品牌背景墙,品牌背景墙侧视图,主题留影区,设置主题留影区，并设置专业摄影师为来宾进行合影留念。,Set u11、p a theme photo area,and set up a professional photographer to take group photos for the guests.,主题留影区侧视图,定制主题茶歇,酒店主会场定制本次活动的主题茶歇供来宾品鉴。,The main venue of the hotel customized a themed tea break for guests to taste.,洽谈吧桌,主会场外厅设置洽谈吧桌，提供来宾沟通洽谈空间。,A negotiation bar table is set up in the outer hall of t12、he main venue to provide communication and negotiation space for guests.,以大气稳重的长直屏为主舞台屏幕，配以活动主题LOGO舞台。让整个主会场更显庄重。,The grand and stable long straight screen is the main stage screen,and it is equipped with an event-themed LOGO stage.Make the whole main venue more dignified.,内场主舞台,舞台侧视,舞台侧视,活动流程,PROCE13、SS,国际超模领衔亮相，不仅体现出项目格调，更加强本次活动氛围与气势，为本次活动画上点睛之笔。活动前期将安排在深铁熙府项目地及活动现场拍摄空境大片，以供后期宣传。,The international supermodel leads the appearance,which not only reflects the style of the project,but also strengthens the atmosphere and momentum of this event,and adds the finishing touch to this event.In the early 14、stage of the event,it will be arranged to shoot a blockbuster film in the Grand Mansion project site and the event site for later publicity.,Grand Mansion,VCR品牌及项目宣传介绍视频开场播放,The VCR brand and project promotion introduction video was played at the opening,以定制现代舞蹈，用艺术手法表达深铁熙府生活的无限向往,入梦悦山海,Express the 15、infinite longing for life in Grand Mansion with customized modern dances,Grand Mansion,主持人致开场辞,Grand Mansion,主持人登场简介本次活动并欢迎现场来宾、领导的莅临。同时邀约领导上台致辞！,The host introduced the event and welcomed the guests and leaders.At the same time invite leaders to speak on stage!,深铁置业领导上台致辞，欢迎来到现场的各位来宾，并预祝本次活动取得圆满成功。16、,领导致辞,The leader of Shen Zhen Metro delivered a speech on the stage,welcome all the guests who came to the scene,and wish this event a complete success.,Grand Mansion,活动邀约城市发展、交通规划方面的专家学者与现场嘉宾一道共同探讨城市发展之道。,The event invites experts and scholars in urban development and transportation planning to dis17、cuss the way of urban development together with the guests on site.,Grand Mansion,未来所向-城市发展论坛,熙府生活情景剧舞蹈,定制深铁熙府生活情景剧舞蹈，通过节目潜移默化的将项目价值点灌输给现场的嘉宾。,Customize the dance of the life sitcom in Grand Mansion,and subtly instill the value of the project to the guests on the scene through the program.,Grand Man18、sion,深铁熙府 项目宣传片播放,Grand Mansion project promotional video play,山海美居-美学生活空间 直播视频讲解,Grand Mansion,在主会场与深铁熙府现场进行视频直播连线，项目设计师将会在样板间内为主会场的嘉宾呈现并详解熙府的生活美学。,Live video connection will be made between the main venue and Grand Mansion.The project designer will present and explain the life aesthetics of Grand 19、Mansion in detail to the guests at the main venue in the model room.,主持人邀约主礼嘉宾上台，在现场嘉宾的见证下共同开启熙府美学生活空间的序幕。,开放仪式,The host invited the officiating guests to come on stage,and under the witness of the guests on site,they jointly opened the prelude to the aesthetic living space of Grand Mansion。,Grand M20、ansion,幸运抽奖,Grand Mansion,开放仪式后，主持人邀请领导为现场嘉宾抽取幸运奖项！回馈现场宾客！,After the opening ceremony,the host invited the leaders to draw lucky prizes for the guests!Give back to the guests!,活动转场,TRANSITION,主持人邀请现场来宾共同莅临深铁熙府项目现场实地感受项目的山海人居美学之景,悦鉴山海,The host invited the guests to visit the project site of Grand Man21、sion projectExperience the projects aesthetics of mountains,seas and human settlements,Grand Mansion,营销中心暖场,Grand Mansion,在项目营销中心设置大小提琴弦乐暖场，欢迎来到现场的来宾。,Set up a violin and string music warm-up in the project marketing center to welcome the guests who come to the scene.,在美学空间内邀约超模现场进行生活情景展示。,美学空间超模展示,22、Invite supermodels to show life scenes in the aesthetic space.,Grand Mansion,营销中心茶歇,Grand Mansion,在项目营销中心设置主题茶歇，供来宾进行品鉴。,Set themed coffee breaks in the project marketing center for guests to taste,EVENT SUPPORT,活动支持,CHAPTER FOUR,深圳电视台主持人深圳电视台财经生活频道高端访谈栏目亚洲人物新闻专题栏目今日地产深圳电视台财经频道综艺栏目谈翡说翠深圳DV生活频道大型人文记录23、片追梦中国深圳电视台创客频道创客中国大咖驾道,Grand Mansion,彩云,主持人推荐,The host of Shenzhen TV Station The high-end interview column Asian People news special column Todays Real Estate of Shenzhen TVs financial life channel The variety show column of Shenzhen TVs financial channel Talking about jade Shenzhen DV Life Channel24、 Large-scale humanistic documentary Chasing Dreams China Shenzhen TV created Guest channel Maker China Mogul Arrives,毕业于北京外国语大学，专业英语八级。担任深圳卫视第一时尚外景主持，纵横四海骑士号归航仪式、梅艳芳菲超级模仿秀、秀场雷达站主持。深圳广电集团当家花旦。,Grand Mansion,刘茗茗,Graduated from Beijing Foreign Studies University,professional English level 8.Served as t25、he location host of Shenzhen Satellite TVs First Fashion,the host of Across the World-Knights Homecoming Ceremony,Anita Mui super imitation show,and Show Radar Station.Shenzhen Radio and Television Groups leading actress.,主持人推荐,西南交通大学上海研究院副院长兼TOD研究中心主任、中国城市轨道交通协会资源经营专业委员会副秘书长、中国（成都）TOD+联合创新中心联席主任、新津26、TOD综合开发总顾问和全流程顾问，是中国大陆最早从事TOD（Transit-Oriented Development 公共交通导向开发）实践的人士之一，从2003年起就致力于探索中国大陆的轨道交通TOD，至今已主持或参与了大陆十多个城市的70多个TOD项目。,Grand Mansion,朱晓兵,Deputy Dean of Shanghai Research Institute of Southwest Jiaotong University and Director of TOD Research Center,Deputy Secretary-General of Resource Man27、agement Professional Committee of China Urban Rail Transit Association,Co-Director of China(Chengdu)TOD+Joint Innovation Center,General Consultant and Whole Process Consultant of Xinjin TOD Comprehensive Development,He is one of the earliest people in mainland China who engaged in the practice of TO28、D(Transit-Oriented Development).Since 2003,he has been committed to exploring rail transit TOD in mainland China.He has presided over or participated in more than 70 cities in mainland China.Multiple TOD projects.,论坛主讲嘉宾推荐,中国城市规划设计研究院深圳分院副院长、教授级高级城市规划师,Grand Mansion,王泽坚,Vice President of Shenzhen Ec29、onomic Association,Director of Real Estate Research Institute of Shenzhen Vocational College,Doctor of Economics of Fudan University.In 2003,he won honors such as Shenzhen Real Estate Pioneer.,论坛嘉宾推荐,中国城市经济专家委员副主任教授，现任综合开发研究院旅游与地产研究中心主任，研究员，赛任中国城市经济学会理事，城市的发展顾问，独具思维敏锐，被誉称“地产界坚定的深圳主义者”,Grand Mansion,30、宋 丁,Deputy director professor of China Urban Economics Expert Committee,currently director and researcher of Tourism and Real Estate Research Center of Comprehensive Development Research Institute,director of China Urban Economics Association,urban development consultant,unique and sharp thinking,kn31、own as Shenzhen with firm real estate industry Activists,论坛嘉宾推荐,深圳经济学会副会长，深职院房地产研究所所长，复旦大学经济学博士。曾获2003年“深圳地产先锋人物”等荣誉。,Grand Mansion,邓志旺,Vice President of Shenzhen Economic Association,Director of Real Estate Research Institute of Shenzhen Vocational College,Doctor of Economics of Fudan University.In32、 2003,he won honors such as Shenzhen Real Estate Pioneer.,论坛嘉宾推荐,中国式房奴的序言作者。中国知名房地产研究专家、行业意见领袖之一，深圳市社会科学院城市营运研究中心主任，深圳市都会城市研究院执行院长，深圳市投资商会副会长，武汉市国民城市开发研究所特邀所长和首席专家，2005深圳市房地产行业十大风云人物之一，中国房地产业大全全国编委。,Grand Mansion,高海燕,Author of the preface of Chinese Style House Slave.One of Chinas well-known real es33、tate research experts and industry opinion leaders,director of the Urban Operation Research Center of Shenzhen Academy of Social Sciences,executive director of Shenzhen Metropolitan City Research Institute,vice president of Shenzhen Investment Chamber of Commerce,invited researcher of Wuhan National34、 Urban Development Research Institute The chief expert of Changhe,one of the top ten influential figures in the Shenzhen real estate industry in 2005,and the national editorial board member of China Real Estate Industry Encyclopedia.,论坛嘉宾推荐,金骏眉茶叶礼盒,轻奢茶具套装,天猫精力音箱,小米蓝牙耳机,活动摄影,Arrange professional phot35、ographers for on-site shooting,cloud synchronization for real-time photo editing,personalized custom wide make-up cloud albums,and logo watermarks can be added to photos.Enjoy the 5-minute blockbuster instantly,and share it with your circle of friends immediately.,活动摄像,Arrange a professional cameram36、an to record the whole process as a souvenir3.5m rocker arm 1 positionHD game machine 2 seatsCamera finished product:1.Professionally edited 15-second empty mirror short video(on the same day)2.Professionally edited 15-second short video of the press conference process(on the same day)3.Professional37、ly edited 3-minute briefing video of the press conference process(3 days after the press conference)The fastest output time is 1 hour,bringing dynamic audio-visual close to the scene.,组织专业的大巴车队，将参与活动的嘉宾从酒店主会场送抵项目现场。,专职车队,Organize a professional bus fleet to transport the guests participating in the 38、event from the main venue of the hotel to the project site.,应急预案,01.活动公司与主办方共同成立“突发性事件”工作组，负责现场安全工作；02.对现场工作人员，尤其是安保人员进行岗前消防安全培训；03.活动公司 与主办方相关工作人员事先制定保障性逃生路线；04.确保场地内所有安全通道、消防栓等消防设备正常使用，确认了解应急消防设备位置；05.为了避免各个区域内人员流动通道阻塞，各区域内由专门的安保人员和工作人员维持现场秩序，及时疏导人流；06.现场设置安保人员，及时处理突发事件；07.确保场地电力资源安全，安排专人在整个会议期间监督电力安全问题，如出现隐患即刻与工程部确认解决方案；08.现场所有物料由活动公司设置专员管理，确保物料的安全及统计工作，设备器材由展览公司和灯光音响公司工作人员配合管理。,本方案版权为我司所有所推荐内容皆可根据实际情况执行活动具体内容媒体应用以及落地执行以实际情况为准及时调整策划方向并制定执行方案,Grand Mansion,