1、FLOWERS,FLOWERS,FLOWERS,FLOWERS,深入肌理的【美学考究】重塑人居高度,生活浪漫与美好的事物总是在意想不到的地方悄然绽放,FLOWERS,FLOWERS,融萃美学 的【艺术盛宴】共鸣生活优雅,FLOWERS,FLOWERS,凝固空间的【时代美学】辉映塔尖品味,一场悦目的赏鉴之旅即将开启！,CENTRAL PRELUDE,活动主题/THEME：,海棠绽放 向美而生,|活 动 亮 点|,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite intereste2、d clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,Attraction of the activity,1,海棠亮相/神秘绽放Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 1,楼梯将演绎3D像素灯光主题变换，颠覆大众视觉感官。,视觉颠覆动态3D楼体投影秀,（3D楼体灯光秀),首个花海瀑布造型美学3、Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 2,打造最美棠系花园造景Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 3,想要的咖啡艺术生活Grand opening of model room and Givenchy&art coll4、ection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 4,仙岩绝佳出片打卡地,专业手冲咖啡比赛（啡常专业）Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 5,（普拉提高定体验沙龙）Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,5、PROMISED LAND,PROMISED LAND,探索艺术曲线中的律动之美,亮 点 6,享受以Cajon（卡洪鼓）/木箱鼓式温柔Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,围坐在一起，打着木箱鼓，配合着轻快温暖的旋律，是秋天的另一抹温柔木箱鼓沙龙体验,亮 点 6(备选）,美味感触-赴约美学艺术之旅Grand opening of model room and Givenchy&art collection exhi6、bition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 7,沉浸一场优雅的精致生活Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 点 8,典雅美学艺术氛围Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND7、,亮 点 9,|活动宣传（造势）|,Activity publicity,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,2,海棠亮相造势Grand opening of model room and Givenchy&art collection exhibition of Hepbur8、n Era,PROMISED LAND,PROMISED LAND,楼栋将演绎3D像素灯光主题变换，颠覆大众视觉感官。,视觉颠覆动态3D楼体投影秀,（3D楼体灯光秀),仙岩金秋第一场下乡电影Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,（送电影下乡）,美好如院 光影随行Grand opening of model room and Givenchy&art collection exhibition of Hepburn 9、Era,PROMISED LAND,PROMISED LAND,（相关影院联动派票）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动宣传|城市覆盖（LED广告车全城巡游）,做好充分宣传展示,PROMISED LAND,给仙岩人民金秋的Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,第一杯奶茶,（LED车巡游派发）,PROMISED LAND,PROMISED LAND,T H E M10、 O D E R N P R E S E N T A T I O N,活动宣传|城市覆盖（巡游物料）,做好充分宣传展示,定制气球、定制手举牌、定制礼品等；参考,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动宣传|线上推广报名(参考）,PROMISED LAND,H5报名活动前一周，制作H5报名链接，召集意向客户前往现场,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动宣传|活动倒计时（参考）,PROMISED LAND,线上制作刷11、屏稿、主题海报、活动推文等，投放于三微一端平台，扩大宣传覆盖面，吸引让人们的关注。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动宣传|活动倒计时（参考）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动宣传|线上推广渠道(参考）,PROMISED LAND,|活 动 规 划|,Activity planning,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of H12、eavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,3,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|现场平面图(参考）,PROMISED LAND,外场桁架/氛围指引打卡 一楼生活馆（仪式/演绎/互动手作/沙龙体验/茶歇/氛围打卡）二楼样板房（互动体验/氛围打卡）,PROMISED LAND,T H E M O D E R N P 13、R E S E N T A T I O N,活动规划|外场引导桁架,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|外场引导指示牌,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|外场网红打卡DP,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|网红咖啡背景造型,PROMISED LAND,P14、ROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|仪式区舞台/嘉宾席规划,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|仪式区规划(注水形式1）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|仪式区规划(注水形式2）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E 15、S E N T A T I O N,活动规划|仪式区规划(剪裁形式备选）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动规划|棠系花园造型规划,PROMISED LAND,|活动详解|,Activity process,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of Group16、Number of activities:about 300 people,4,活 动 流 程（参考）,准备阶段,外场阶段,内场阶段,1,2,3,H U A S H A N G Y U E J I A N G F U,S H I F A N Q U K A I F A N G,9：30-10：05 来宾签到10：05-10：08 主持人画外音10：08-10：13 乐队演奏10：13-10：15 主持人开场10：15-10：18 领导致辞10：18-10：20 启动仪式（启动仪式后所有宾客进入内场参观）,10：20-11：00 美陈互动打卡 模特配合样板房静态迎宾 音乐演绎11：00-16：017、0 美学生活馆开启 手作体验 沙龙体验 海棠寻宝 手冲咖啡大赛11：00-16：00 每1个小时 进行抽奖体验,7：00-7：30 设备检查到位7：30-8：30 现场走位8：30-9：00 各点位人员就位活动区域所有工作人员候场准备到位,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|模特迎宾,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|乐队演绎（爵士乐）,PROMISED LAND,T H E M O D E R N P R E S E N18、 T A T I O N,流程规划|主持人开场,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|领导致辞,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|开放仪式,T H E M O D E R N P R E S E N T A T I O N,流程规划|美学舌尖体验,每份咖啡搭配一根兑兑签，到访客户可免费领取一杯，兑兑签内设置不同奖项的奖品，客户到售楼处兑换礼品。（可提前放置展厅宣传，咖啡店也将持续宣传，售楼处当天也可持续进行）。,PROMIS19、ED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|“啡”常专业：咖啡拉花大赛,近距离观赏拉花的造型和创意，给咖啡爱好者一个完美展现自己的舞台。现场也会决出一、二、三等奖及参赛奖。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|“啡”常专业：咖啡大赛,邀请咖啡狂热爱好者和从业者同台竞技，在有限的时间里，展示自己的最佳水平现场将决出一、二、三等奖及参赛奖,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N20、,流程规划|“啡”常享受：瑜伽沙龙,沙龙内容：瑜伽授课现场教学,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|“啡”常享受：木箱鼓沙龙（备选）,沙龙内容：木箱鼓表演+木箱鼓现场教学,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|美学舌尖体验,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|美学奢侈品手作体验（女士）,PROMISED LAND,T H E M O D E 21、R N P R E S E N T A T I O N,流程规划|皮具体验（男士）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|拉花体验,现场客户可亲手制作属于自己的咖啡，香浓诱人的咖啡搭配生动精美的咖啡拉花，是咖啡，更是艺术品！,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|油画吐司体验（备选）,油画吐司-静谧森林，用食物去创造美感，酸奶调制色彩,PROMISED LAND,T H E M O D E R N P R E S E N T A22、 T I O N,流程规划|现场直播,专业直播团队全天现场直播主播提前录制宣传保证活动流量,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|模特样板房静态拍摄,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|样板房瑜伽静态拍摄,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程规划|样板房咖啡体验,PROMISED LAND,T H E M O D E R N P R E S E N23、 T A T I O N,流程规划|寻找“海棠行程”宝藏,分布在项目生活馆、样板间等（签到、乐队演绎、咖啡赛区、花艺、样板间等，合影拍照），寻找宝藏集齐海棠印章（其中三项并发朋友圈），兑换豪礼抽奖，意在让客户从外到里打卡项目,整点抽奖将在上午11点和下午16点，整点准时抽奖；客户完成“海棠行程”寻宝要求后，将“藏宝图副券”交由工作人员审核后参与抽奖，在神秘奖箱中抽取本次豪礼大奖得主。,|活动配合|,Coordination of activities,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticip24、ants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,5,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动配合|伴手礼推荐（参考）,音乐咖啡礼盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动配合|抽奖奖品推荐（参考）,PROMISED LAND,T H E M O D E R N P R E S E25、 N T A T I O N,活动配合|抽奖奖品推荐（参考）,祖马龙小苍兰香水/Gucci花悦女士香水/品牌鲜花月礼/野餐套装/野兽派香薰礼盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动配合|抽奖奖品推荐（参考）,一等奖（苹果平板）型号见报价表,二等奖（小米电视）,三等奖（星巴克人鱼杯）型号见报价表,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动配合|抽奖奖品推荐（参考）,四等奖（野兽派 日进斗金水晶球）,六等奖（野兽派香薰蜡片）型号见报价表,五等奖（星巴克实体储蓄卡）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活动配合|活动保障,如遇极恶劣天气，如大雨、大风、浓雾、严重雾霾等情况，则考虑活动延期如活动当天为小雨天气，我方将提供一次性雨衣、雨伞、备用雨伞等应急工具，以确保活动可以顺利进行。活动现场装备1个医药箱，防止意外情况的发生。聘用专业性强、活动经验丰富，拍摄技术一流的摄影、摄像人员全程记录活动；于活动前一周与摄影摄像沟通，告知活动时间地点，并确定所需拍摄内容；活动当天摄影摄像人员需提前到场，安排机位，熟悉活动环节，确保活动顺利进行。,