1、东莞市民盈经济总部大厦项目初步概念总体规划设计 Primary Master Planning of Private Enterprises in Dongguan INDEXOverview 概述1Site and Context 地块及周边（背景介绍）23456789Master Planning Principles 总体规划原则Environmental Sustainability Principles 可持续发展原则Design Option A-Urban Street 方案A-城市街区Design Option B-The Central Park 方案B-中央公园Design2、 Option C-The Canal City 方案C-滨水城市Working Model Photo-工作方案模型照片Conclusion 结语东莞市民盈经济总部大厦项目初步概念总体规划设计Primary Master Planning of Private Enterprises in Dongguan CHAPTER 01Overview 概述6Primary Master Planning of Private Enterprises in Dongguan Overview 概述CHAPTER 01东莞市民盈经济总部大厦项目初步概念总体规划设计1.1 Project Descrip3、tion 项目概述The Dong Guan Mixed-Use Development project sets out a vision for one of most strategically located sites in the Central Business District for Dong Guan.Located at the cross road of Dong Guan Avenue and Hong Fu Street over a major public transit hub,the site is poised to become the new “Urb4、an Destination”that attracts the people of Dong Guan and visitors from its regional metro area.The centrality of the site,locked within an urban street grid of a busy metropolis inspired us to create a sense of focus,either as a central or linear Park or a grand canal.This central urban space will b5、e both active and vibrant as well as peaceful and calming in the heart of the Central Business District.This central site feature will define its urban environment and tie the surrounding developments into a cohesive whole.Creating a central site feature will additionally increase the real estate va6、lue for the proposed office,residential,hotels and retail development,by creating views to and from the towers and podiums.The tallest mixed-use tower(310 M)with a 5-Star hotel over Class 5A offices will be the new landmark for Dong Guan CBD and offer a grand and prestigious address for a city.For a7、 highly entrepreneurial urban culture,the Dong Guan Mixed-Use development will be a perfect urban destination that offers prestige,high real estate value and urban spaces for civic and social networking.Located at a major public transit hub,a central bus terminal and highly walk able street system,t8、he development will promote a low-carbon life-style combined with efficient storm water management and re-use system,water-efficient landscaping and heat-island reduction efforts.The buildings will be designed to the high standards of energy efficiency,water efficiency with maximum renewable energy 9、generation potentials.东莞民盈经济总部大厦项目坐落于东莞中心商务区东莞大道与鸿福路交界处，规划中主要地铁枢纽站之上，建成后必将吸引大量市民及游客，成为东莞最具竞争力区域中的一个新的城市活力源。承袭优越的地理位置及周边繁华的街景，我们将项目定位于一个城市中心，一个线型公园，亦或是一个大型滨水休闲区。这片位于中心商务区腹地的城市中心区域将兼具灵动多变、热闹活跃，及静谧平和、温婉舒适的特性。宜动宜静的特征使项目与周边建筑形成良好呼应，同时形成了其独特的城市氛围。在塑造其特征的过程中，通过对项目造型及景观面的设计考虑，办公、住宅、酒店、及商业的投资价值将得到大幅提升。项目中最高塔10、楼高310米，拥有超5A标准办公区域及五星级酒店，将成为东莞中心商务区的新地标及尊贵象征。在浓厚的商业文化氛围中，东莞民营企业总部项目将成为一个能为宾客提供尊贵享受、为业主实现高投资价值，为民众创造公共空间的最佳城市活力源。地块周围公共交通便利，有规划中的主要地铁枢纽站、中心公交站、及便利的步行系统。因此，我们将推行低碳理念，通过雨水回收系统，雨水灌溉及降低热岛效应等措施，实现能源节约。项目设计中将重视能源的有效利用，水资源的有效利用，最大限度实现能源的可回收与可再生。7Primary Master Planning of Private Enterprises in Dongguan Ove11、rview 概述CHAPTER 01东莞市民盈经济总部大厦项目初步概念总体规划设计1.2 Project Objectives 项目目标项目目标 Project Objective：1、为东莞市提供一张具有“领先性”和“生态示范性”的“城市名片”。Provide a advanced and ecological exemplary Urban Card for Dongguan.2、为东莞市民提供一个可容纳多种市民公共文化、艺术活动的场所。Provide a space which could accomodate various civic culture and art interact12、ion for Dongguan.3、为东莞CBD提供一个多功能业态混合，并互相激发活力的城市“活力源”。Create a multi-functional Urban Destination which inspires the city vibrant in CBD.8Primary Master Planning of Private Enterprises in Dongguan Overview 概述CHAPTER 01东莞市民盈经济总部大厦项目初步概念总体规划设计1.3 Creating an Urban Image for Dongguan 为东莞创造新都市形象Promote a13、 Distinctive Urban image for Dong GuanCreate an urban center with highly visible destination feature,such as central park,canal city or linear park to promote a people-friendly image of Dong Guan.Design a strategically located 310 meter high icon tower that will become an urban landmark for the city14、 of Dong Guan.为东莞创造一个与众不同的城市形象创造一个有视觉冲击力及特点的城市中心，如中央公园，滨水公园或者流线型公园，为东莞创造一种亲和的氛围。占据绝佳地理位置的310米塔楼将成为东莞新地标。Primary Master Planning of Private Enterprises in Dongguan CHAPTER 02Site and Context 地块及周边（背景介绍）东莞市民盈经济总部大厦项目初步概念总体规划设计11CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private E15、nterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Dongguan 东莞至粤西、广西To the west of Guangdong and GuangxiTo the west of Guangdong and GuangxiTo the north of Guangdong and JiangxiTo the east of Guangdong and Fujian至粤西、广西至粤北、江西至粤东、福建Shenzhen 深圳Zhuhai 珠海Macao 澳门Zhongshan 中山Jiangmen 江门Foshan 佛山Zhaoqing 肇庆Guan16、gzhou 广州Hongkong 香港Huizhou 惠州Dongguan 东莞城市层面发展背景认知1.东莞是位于珠三角区域功能发展之脊的中心枢纽城市珠江三角洲城镇群总体上将形成“一脊三带五轴”的空间发展结构，其中，“一脊”连通广州、深圳、珠海，衔接香港、澳门，是聚合区域高端现代服务业、交通枢纽和高新技术产业等核心功能的区域发展“脊梁”，东莞正是位于该“脊梁”之中点。珠三角”脊梁”地区发展指引核心功能区高端服务中心重要发展节点城市及地区广州主城区、深圳主城区、珠海主城区广州、深圳及珠海其他地区，东莞、中山东部地区主要任务提升中心城市的综合服务功能和创新能力促进相关产业的重组与升级强化区域性专业17、化服务功能2.1 Preliminary analysis-前期分析12Primary Master Planning of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计2006年东莞三大产业结构2010年东莞三大产业结构三产在经济结构中的比重从06年的41%增加到10年的48%，其中，金融、外贸为代表的现代服务业发展最为迅猛。2.亟需创造新兴的现代服务业载体，以突破发展瓶颈，实现城市转型传统的工业化发展模式难以适应新一轮发展需求，东莞提出经济社会双转型18、战略，即以现代服务业作为重点开拓方向，发展总部、创意、会展、物流、休闲服务、生活居住等产业功能，实现先进制造业基地与现代服务业之都的有机融合。最近几年，东莞的第三产业增速有所放缓，城市亟待寻找现代服务业的新兴刺激点，需要创造更多的现代服务业有效载体，以快速、平稳实现城市的发展转型战略。2006-2010年东莞产业发展态势2.1 Preliminary analysis-前期分析13CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦19、项目初步概念总体规划设计二.区域发展机遇分析1.发展重心南移，南城崛起为新中心、新引擎城市总体空间发展格局呈现“南进东拓”特点，其中以向南为城市主要空间发展方向，也是未来都市发展的新中心和新引擎区域。中心城区四大商圈，南城区作为行政中心、CBD、CLD所在区域，具备最大的发展潜力和空间。城市“南进东拓”格局万江商业圈莞城商业圈东城商业圈本项目基地南城商业圈市场起步晚，市政配套不够完善，开发体量大，同质化较为严重。基地所处的南城集中了城市80%的写字楼和超过30万的商务精英，是现代化新城中心，也是引领城市升级的代表区域。相对成熟的区域、景观资源丰富，项目类型丰富，是富人集聚区。传统老城区，配套成20、熟，发展空间受限，缺少创新型项目。充裕的可开发空间 都市商务金融中心 都市新核 充足稳定的人流 高端生活中心 都市行政、文化中心 交通可达性高 高层次常住人群高起点定位都市标杆型城市综合体 区域环境条件因子2.1 Preliminary analysis-前期分析14Primary Master Planning of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计2.区域环境奠定高起点，项目具备统领周边优势资源，树立都市综合体标杆的潜力高能的区域定位规划21、：位于中央金融区核心区，具备高能商务特质；紧邻中央行政区、中央文化区和中央生活区，提供了丰富的功能要素支撑。便捷的交通规划：紧邻轨交1号线和2号线交汇的轨交枢纽总站。高品质人群：周边2公里范围内聚集了高品质居住人群约10万人，高档写字楼人群约30万人，政府公务员约3万人。轨道交通R1线轨道交通R2线中央文化区中央行政区中央生活区中央金融区三.关联业态分析1.商业城市层面东莞城区目前商业总量为约300万平米，城区人均商业量已经超过2平方米，城市商业渐趋饱和。东莞城区初步形成四大商圈，莞城的西正路核心商圈、东城的东纵东城大道商圈最为成熟，万江新兴商圈和南城CBD商圈正在成长过程中。万江商业圈莞城商22、业圈东城商业圈本项目基地南城商业圈万江新兴商圈西正路核心商圈CBD商圈东纵东城大道商圈2.1 Preliminary analysis-前期分析15CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计2.商业区域层面 目前热点商业区仍集中于鸿福路西，以商业街形态为主。区域商业以大众化为主，中高端商业仍处培育期，但未来需求潜力较大。第一国际作为区域商业新旗舰，整体商业仍未渡过养商期。随着CBD开发的不断成熟，预23、计未来区域商业核心将沿鸿福路东移。海雅百货华康广场数码街台商大厦裙房商业项目基地 第一国际购物中心百安居苏宁电器沃尔玛嘉信茂广场莱蒙商业中心3.区域商务办公区域商务办公功能格局基本形成沿鸿福路与东莞大道两大空间序列。鸿福路西侧商务办公起步相对早，基本成型，但整体档次不高。东莞大道沿线商务楼宇起步晚，部分仍处在建或招商阶段，但整体档次相对较高，是未来CBD核心区，发展潜力巨大。区域需要一两个地标性商务楼宇的入市来进一步提升商务能级，本项目和台商大厦将是未来区域高端商务的标杆。区域内典型高端商务楼宇列表鸿基大厦华凯大厦汇城大厦台商大厦广盈大厦项目基地汇业大厦鼎丰布斯广场海德广场南峰中心中环财富广场24、嘉信茂广场中盛商务大厦腾龙商务中心2.1 Preliminary analysis-前期分析16Primary Master Planning of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计4.区域酒店东莞拥有超过100家星级酒店，其酒店规模处于全国各城市前列，仅次于上海、北京两大城市。城市的酒店行业已形成相当的规模效应和品牌效应，市场认同度高，同时酒店市场的竞争也日趋激烈。东莞南城CBD与国内一线城市CBD的高端酒店配比量相比，差距明显。基地所处的25、南城区作为未来城市的新中心、CBD，高端酒店供应市场存在缺口，其市场发展潜力仍较大。各大城市CBD区域内高星级酒店对比银城酒店（五星）银丰花园酒店（三星）康帝国际酒店（五星）项目基地新城市酒店（三星）七天连锁酒店东融商务酒店（三星）金格士酒店（三星）会展国际大酒店（五星）莞城海悦花园大酒店（五星）豪庭商务酒店（三星）七天连锁酒店HHHHHHHHHHH2.1 Preliminary analysis-前期分析17CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongg26、uan 东莞市民盈经济总部大厦项目初步概念总体规划设计5.区域住宅区域内典型居住小区列表1）区域住宅市场发展特点南城区域在售项目较多，供应量充足，需求旺盛。目前房地产开发热点主要在南城东片区和中央生活区，楼盘档次以中高档次为主。楼盘主要以小高层和高层为主，户型主要集中在80以下（主要集中在中心区区域）和120平米左右。产品设计较为创新，出现小复式、退台式洋房、台地别墅等新亮点。2）区域客户群体特征东莞本地人：以自住为主；首选150m2以上户型。外来企业白领：月收入在5000元以上；首选7080m2两房及100130m2三房；对单身公寓、一房等小户型单位的投资意愿明显高于东莞本地人。其它区域消费27、人群：以港台商等外商和莞城、南城部分本地人为主；首选别墅等高档产品；对发展商的品牌比较在意。3）区域住宅市场发展趋势未来供给市场不断放量，存在一定消化风险。受中心区建设、产业升级、东城供应量逐年减少等利好因素，南城住宅房地产销售价格将继续上涨。产品将继续以中高档为主，但将会增加部分的中低档次的楼盘填补市场的空白。银城酒店-五星会展国际大酒店台商大厦和信息大厦6.业态分析小结2.1 Preliminary analysis-前期分析18Primary Master Planning of Private Enterprises in Dongguan Site and Context 地块及周边28、（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计一.东莞城市综合体发展概况现代城市综合体项目起步较早，发展缓慢，分布集中二.东莞城市综合体典型项目分析 第一国际与基地相邻，占地21万平米，建筑面积近80万平米，是东莞目前体量最大的综合体项目，它的出现是新城核心功能的重要补充，是东莞城市综合体开发起步的重要标志 东莞城市综合体的建设起步较早，2003年-2006年即涌现了以第一国际为代表的现代综合体项目，但近几年仍处于停滞、摸索阶段，已建成或规划项目较少，包括环球经贸中心、万科中心等 中央商务核心区与南城总部基地两大片区集中规划了商业金融用地，预计未来十年，本区域将29、出现数百万平米的城市综合体项目第一国际环球经贸中心中央商务核心区南城总部基地1.第一国际2.1 Preliminary analysis-前期分析19CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 第一国际启动于2003年，超前的规划使其与东莞当时城市发展速度并不匹配，建设进度缓慢 整体开发体量过大，项目南北绵延一公里，规划空间缺乏趣味，各功能之间难以起到融合互促的作用 由于氛围不成熟、东莞大道的阻隔及30、定位问题，商业项目开发前期遭受了中华百 货出走等一系列沉浮，第一国际曾被称为”商业孤岛”核心功能办公商业酒店公寓建筑面积（万平米）20.72220.814.6主力业态/租户?仪器/机电/设备/电子科技?建筑装饰/设计?国际贸易/投资/管理咨询顾问?广告/文化/传媒?房地产?一站式购物娱乐中心”汇一城”?园林式购物中心在建-主要功能 项目简介：位于东莞长安镇，占地7.5万平米，总建筑面积25万平米 核心功能：万科中心包括一栋260米高的甲级写字楼、多栋高层洋房及商业广场，集购物、办公、居住、文化于一体，建成后将成为长安镇一站式都市生活地标 建设进度：2014年左右开业 项目简介：建筑面积近30万31、平米的东莞第一高楼和新兴地标 功能复合：商业布局在裙楼，副楼为SOHO物业，塔楼规划为5A生态甲级写字楼、总裁行馆和空中会所 客群明晰：以金融机构和国际企业区域总部为主，而对其他企业将在租金和租购面积上设立一定门槛2.长安万科中心3.台商大厦三.城市综合体发展小结 东莞城市综合体的规划建设起步较早，但发展缓慢、粗放，目前真正意义上的现代城市综合体项目并不多见 新兴地标环球经贸中心、长安万科中心与第一代城市综合体项目相比，布局紧凑、注重公共空间、业态相对聚焦，逐渐展现出现代城市综合体的特色与魅力2.1 Preliminary analysis-前期分析20Primary Master Plann32、ing of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计2.2 Location of the project-项目城市区位南城区莞城区万江区东城区本方案地块 SITE会展中心行政中心厚街区21CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计2.3 Major S33、treet System 主要道路系统东莞大道 Dongguan Ave.鸿福路 Hongfu Rd.环城南路 Huancheng South Rd.莞太路 Guantai Rd.沈海高速公路 Shenhai Expressway 环城西路 Huancheng West Rd.环城东路 Huancheng East Rd.莞深高速公路 Guanshen Expressway长泰路 Changtai Rd.107国道 107 Nation Rd.1km2km4km22Primary Master Planning of Private Enterprises in Dongguan Site a34、nd Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计2.4 Combined Trafic System-综合交通系统 广（莞）惠城际铁路 Guang(Guan)shen City railway轨道交通一号线 R1 Subway轨道交通二号线 R2 Subway惠莞深城际铁路 Huiguanshen City Railway项目基地东莞大道 Dongguan Ave.鸿福路 Hongfu Rd.环城南路 Huancheng South Rd.莞太路 Guantai Rd.沈海高速公路 Shenhai Expressway 环城西路 H35、uancheng West Rd.环城东路 Huancheng East Rd.莞深高速公路 Guanshen Expressway长泰路 Changtai Rd.107国道 107 Nation Rd.23CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计主要路网系统层级以东莞大道贯穿东莞中心城区，鸿福路、长泰路、宏远路作为东西向主干道，环城路连接东莞四大中心城区。本项目基地则位于东莞大道与鸿福路两条城市36、主干线的相交处，在城市中占据重要的地理位置。主要公共交通系统东莞市公交系统便利，多条巴士线路经过本项目基地。与此同时，最重要的两大轨道交通线R1线与R2线在此处交汇，成为重要的轨道交通枢纽。本项目基地则位于该交通枢纽旁边。2.5 Street Hierarchy and Transit System-街道系统层级与主要公共交通系统项目基地东莞大道 Dong Guan Ave.鸿福路 Hongfu Rd.长泰路 Changtai Rd.宏远路 Hongyuan Rd.环城路 Huancheng Rd.莞太路 Guantai Rd.项目基地轨道交通R1线轨道交通R2线广（莞）惠城际铁路N0100237、001000m24Primary Master Planning of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计2.6 Open Space System and Landmark buildings-开放空间系统 与 周边标志性建筑项目基地东莞体育馆市政广场会展中心旗峰公园东莞大道 Dong Guan Ave.鸿福路 Hongfu Rd.长泰路 Changtai Rd.宏远路 Hongyuan Rd.环城路 Huancheng Rd.莞太路 Gua38、ntai Rd.城市公共空间系统项目基地所处中心商务区附近拥有东莞市政府、市政广场与众多的公共绿地。在基地东面为旗峰公园，公共空间及绿化环境极佳。基地周边标志性建筑项目基地周边为东莞市中心城区，拥有丰富众多政治经济文化氛围，在此处除了市政府大楼，还有剧院、会展中心、图书馆、博物馆、体育馆等多种文体设施，成为东莞市最重要的城市中心圈。项目基地东莞大道 Dong Guan Ave.鸿福路 Hongfu Rd.长泰路 Changtai Rd.宏远路 Hongyuan Rd.环城路 Huancheng Rd.莞太路 Guantai Rd.东莞国际会展中心东莞玉兰剧院Yulan Theatre东莞市政府39、Dongguan Gov.东莞体育馆Dongguan Gym旗峰公园东莞科技博物馆Dongguan Tech Museum东莞图书馆Dongguan Library25CHAPTER 02Site and Context 地块及周边（背景介绍）Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Future Development未来发展用地Residential Use 居住用地Office/Commercial Use 商业办公用地Hospitality Use酒店服务业用地Cu40、lture Use文化展览用地VISUAL AXIS TOWARDS PARK 公园景观轴线AXIS OF EXHIBITION CENTRE 会展中心轴线CBD DEVELOPMENT AXIS 中心商务区发展轴线SITE 项目基地会展中心旗峰公园2.7 Urban Axis and Adjacent Land Use-城市轴线 与 相邻地块分析项目基地与城市轴线关系项目基地在南北方向上顺应南城中心商圈轴线，东西向顺应会展中心轴线，东面指向旗峰山方向。相邻地块分析项目地块西面为会展中心，南面以商业办公及酒店为主，东面为住宅区，北面为新的城市住区拓展方向。26Primary Master Pl41、anning of Private Enterprises in Dongguan Site and Context 地块及周边（背景介绍）CHAPTER 02东莞市民盈经济总部大厦项目初步概念总体规划设计Underground Retail?Subway Connectivity?Lead to Ground?商业展示面 地铁接驳与十字路口Subway Connectivity and CrossroadPrincipal Display Panel2.8 Principal Display Panel and Subway connectivity 商业展示面 及 地铁接驳项目基地商业展示42、面东莞大道与鸿福路为本项目周边的交通主干线，为主要车流与人流导向。地铁枢纽也为城市人流的主要集散地，因此，项目基地的展示面将为沿东莞大道及鸿福路一侧及地铁枢纽与基地相接的界面。地铁接驳本项目西南角为东莞轨道一号线与二号线交汇处，是重要的公共交通枢纽，拥有重要的商业价值，本项目也着眼于让商业部分与地铁站顺畅相接，持续为本项目的商业部分带来活力与机遇。Primary Master Planning of Private Enterprises in Dongguan CHAPTER 03Master Planning Principles 总体规划原则东莞市民盈经济总部大厦项目初步概念总体规划设计43、31CHAPTER 03Master Planning Principles 总体规划原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 Create an urban center with highly visible destination feature,such as central park,canal city or linear park to promote a people-friendly image of Dong Guan.通过创造一个中央公园、滨水公44、园、或线型公园，形成与众不同的城市中心，为东莞塑造一种亲和的氛围。高达310米，占据绝佳地理位置的塔楼将成为东莞城市新地标。Design a strategically located 310 meter high icon tower that will become an urban landmark for the city of Dong Guan.3.1 Promote a Highly Visible Urban Landmark for Dong Guan 塑造一个与众不同的城市地标32Primary Master Planning of Private Enterprises 45、in Dongguan Master Planning Principles 总体规划原则CHAPTER 03东莞市民盈经济总部大厦项目初步概念总体规划设计3.2 Create a Vibrant Urban Living Room创造一个生动的城市客厅 Focus on the place-making aspect of the development that will encourage public interaction from all wakes of life.强调场所营造，促进公众之间的交流互动。引入城市空间，聚拢公众活动及各类表演。Introduce urban spac46、es with people-friendly activities,performances and programs.33CHAPTER 03Master Planning Principles 总体规划原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 Introduce celebratory urban squares,sunken plaza,urban park,canal side promenade,roof gardens at varied scales 47、will ensure that the open space system supports urban vitality and civic interaction.引入不同尺度的庆祝广场、下沉广场、城市公园、水边步道、屋顶公园，通过这些开放空间实现城市多样性及公众间互动交流。穿插不同功能（庆祝，娱乐，休闲）的城市空间，满足不同使用人群（业主、员工、消费者、过路人、旅行者）的需要。Design urban spaces for civic celebration,active recreational use and passive enjoyment for a variety of u48、ser groups of residents,workers,shopper,commuters and visitors.3.3 Create a Variety of People-Oriented Urban Spaces创造一个人性化的多彩城市空间34Primary Master Planning of Private Enterprises in Dongguan Master Planning Principles 总体规划原则CHAPTER 03东莞市民盈经济总部大厦项目初步概念总体规划设计3.4 Promote a Highly Walkable and Transit-Or49、iented Development 建立一个适宜步行及以与公共交通密切结合的城市综合体 As primary means of transport,maximize the potential of public transit system such as subway and bus to reduce dependence on private cars and reduce the carbon foot print of the development.最大化利用地铁、巴士等公共交通系统，减少私家车辆带来的压力，同时降低碳排放量。将地铁与巴士交通引入地块，以保持集中及沿街商业长期可50、持续生长能力。连通步行道、公园步道、及河边步道，使地块内形成活跃、安全且适宜行走的环境。Channel the subway and bus traffic through the site to ensure long term commercial viability of the concentrated and street retail.Provide a network of pedestrian walks,park promenades,canal walks to irrigate the site with foot traffic to make it a vibrant51、 and safe environment through day and night.35CHAPTER 03Master Planning Principles 总体规划原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 Provide an optimum and varied retail mix including world-class brands,department stores,restaurant rows,bar street,Fashion Avenu52、e,outlets,super markets to create a successful retail and entertainment destination that will attract shoppers from all demographic levels.通过设置不同类型的商业形式，如顶级名牌店、便利店、餐饮店、酒吧街、时尚旗舰店、特卖场、超市等，形成丰富的商业及休闲娱乐氛围，吸引不同层次的消费者。耀眼的沿街商铺、悠闲的室外咖啡厅、宽敞的步行道、适宜的街景画及清晰的标示，将吸引并引导穿行于街道及河边步道上的消费者。在中心大道设置中心绿化带、人行横道、汽车限速、人造街景等，53、形成舒适步行环境。Promote street level retail with transparent storefronts,outdoor cafes,wide sidewalks and appropriate streetscapes and signage to attract shoppers at the street and canal walk level.Introduce human scale and pedestrianized street environment on the Main Boulevard with median landscaping,fre54、quent cross walks,slower speed limits and treatment of the street hardscaping.3.5 Develop a Viable Retail Development Strategy 采用一种可盈利的商业发展策略36Primary Master Planning of Private Enterprises in Dongguan Master Planning Principles 总体规划原则CHAPTER 03东莞市民盈经济总部大厦项目初步概念总体规划设计 Create maximum urban porosity a55、nd linkage with the convention center,other mixed-use development and residential neighborhoods.最大程度建立与周边会议中心、综合体、住宅等的相互渗透与连接。3.6 Ensure Urban Connectivity with the Surrounding Developments 保证与城市周边地块发展的连续性 37CHAPTER 03Master Planning Principles 总体规划原则Primary Master Planning of Private Enterprises in56、 Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 Create an optimal balance of hardscaped and plant materials for the urban boulevard,canal walk,celebration plaza and roof gardens to offer a positive living,working and recreational environment.平衡人造景观与植被种植，为城市干道、河边步道、庆典广场、屋面花园提供一个积极的生活、工作、娱乐环境。最大程度实现一个综合环境可持续发展景观设计战57、略。Maximize the opportunities to create a comprehensive environmentally sustainable landscape strategy for long-term viability of the development.3.7 Create a Welcoming,Sustainable and Well-integrated Landscape Design 创造一个友好的、可持续发展、一体化的景观设计39CHAPTER 03Master Planning Principles 总体规划原则Primary Master P58、lanning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计 Maximize the site potential in terms of smart locations and linkage 最大限度挖掘项目优越地理位置及环境的潜力。创造可持续发展的毗邻模式及设计。绿色基础设施及建筑设计。发掘创新及领先机会 Create sustainable neighborhood pattern and design Design Green Infrastructure and Buildings Explore innov59、ative and exemplary performance opportunities3.8 Design with High Standards of Sustainable Practices 以可持续实践的高标准进行设计Primary Master Planning of Private Enterprises in Dongguan CHAPTER 04Environmental Sustainability Principles 可持续发展原则东莞市民盈经济总部大厦项目初步概念总体规划设计43CHAPTER 04Environmental Sustainability Princ60、iples 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Smart Location and Linkage Site Locationn Urban Linkage and Connectivity Reduced Automobile Dependence Focus on Bicycle Network and Storage Neighborhood Pattern and DevelopmentWalkable Streets Compact De61、velopment Connected and Open Community Mixed-use Neighborhood Centers Street Network Tree-lined and Shaded Streets Transportation Demand Management Access to Civic and Public Spaces and Recreational FacilitiesGreen Infrastructure and BuildingsCertified Green Buildings Minimum Building Energy Consump62、tion Minimum Building Water Consumption On-site Renewable Energy Sources Water Efficient Landscaping Storm water Management Heat Island Reduction Light Pollution Reduction 优越的地理位置及便利的公共交通 地块位置 城市交通与连接 减少对机动车辆的依赖 自行车流线及存放 相邻地块模式及发展适宜行走的街道 紧凑发展 紧密相连而开放的空间 多功能的邻里中心 街道网络 林荫小道 交通流量管理 公共空间及娱乐设施 绿色基础设施及建筑绿63、色建筑认证 能源消耗最小化 水资源消耗最小化 可再生能源利用 中水灌溉 雨水回收 降低热岛效应 减少光污染 4.1 Environmental Design 绿色生态设计44Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Environmental Sustainability Principles 可持续发展环境原则CHAPTER 04Environmental Design OverviewThe Dong Guan Mixed-Use Development project64、 sets out a vision for one of most strategically located sites in the Central Business District for Dong Guan.Located at the cross road of Dong Guan Avenue and Hong Fu Street over a major public transit hub,the site is poised to become the new “Urban Destination”that attracts the people of Dong Guan65、 and visitors from its regional metro area.Located at a major public transit hub,a central bus terminal and highly walk able street system,the development will promote a low-carbon life-style combined with efficient storm water management and re-use system,water-efficient landscaping and heat-island66、 reduction efforts.The buildings will be designed to the high standards of energy efficiency,water efficiency with maximum renewable energy generation potentials.Above all,any innovative practices relating to green building,smart growth or new urbanist sustainability strategies will be reviewed and 67、adopted by Dong Guan Mixed-Use Project as deemed appropriate.绿色设计概述东莞民营企业总部项目坐落于东莞中心商务区东莞大道与鸿福路交界处，规划中主要地铁枢纽站之上，建成后必将吸引大量市民及游客，成为东莞最具竞争力区域中的一个新城市活力源。主要公共交通枢纽、公交换乘站，步行道路系统，这些发展将推动低碳生活方式，包括雨水收集，中水利用系统，以及有效地降低热岛效应。地块中的建筑在设计中将关注高标准的节能节水效率，把循环利用的潜力最大化。综上，每一个富有实践意义的绿色建筑、优秀的新城市可持续策略将在本次东莞民营企业总部设计中被充分考虑以及合理68、应用。GUANGDONG CHINA中国广东4.2 Environmental Design Overview -绿色生态设计概述45CHAPTER 04Environmental Sustainability Principles 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Smart Location and Linkage Site Location The site for Dong Guan mixed-use development qualif69、ies as a smart location being located within an existing community and being adjacent to a major public transit hub at the intersection of Dong Guan Avenue and Hong Fu Street.This encourages:The improvement and redevelopment of existing central business district of Dong Guan Reduced the dependence o70、n cars and lowers the carbon footprint generated by the residents and visitors of the mixed-use development.Overall promotes a healthy lifestyle for the people of Dong Guan by encouraging daily physical activities like walking and bicycling.Centrally located in the heart of the Central Business Dist71、rict(CBD),the site is adjacent to a number of previously developed sites and is served by a well-established infrastructure of water and waste water distribution system.Urban Linkage and ConnectivityThe Dong Guan site connects with the surrounding primary and secondary street system and allows a maj72、or through-traffic boulevard as a primary vehicular connector between Dong Guan Avenue and Hong Fu Street.All pedestrian linkages including the walkway connection from the subway station has been maximized in the design of Dong Guan through the use of sunken plaza,urban squares,and pedestrian bridge73、s with easy access to the retail development.优越的地理位置及便利的公共交通 地块位置 东莞民营企业总部项目位于城市繁华地段，毗邻东莞大道与鸿福路交叉口的交 通枢纽，地理位置优越。优势：促进现存东莞CBD区域的再发展。减少住户及消费者使用私家车辆，降低碳排放量。提倡每天进行走路、骑车等有氧运动，从而在东莞市民中推行健康的生活 方式。项目位于中央商务区腹地，已开发的周边地块为其提供了可利用的水处理系统。城市交通与连接性 项目地块与周边城市主干道及次级道路相连，并在东莞大道和鸿福路间设置允 许机动车通行的林荫路。设计中的下沉广场，城市广场及人行天桥等共同74、形成了地铁站与地块间便利的 步行系统。CIVIC CENTERCULTUREHONG FU STREET鸿福路市政中心文化圈生活圈中心商务区公园绿地酒店开放空间东莞大道DONG GUAN AVENUEHOTELSITEGreenRESIDENTIALOPEN SPACECBD4.3 Smart Location and Linkage 优秀的位置及连接系统 项目基地46Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Environmental Sustainability Pri75、nciples 可持续发展环境原则CHAPTER 04Smart Location and Linkage Reduced Automobile Dependence Dong Guan Mixed-Use Development is located to have multimodal transportation choices to reduce motor vehicle use,thereby reducing greenhouse gas emissions,air pollution,and other adverse environmental and public heal76、th effects associated with motor vehicle use.The project site is located in close proximity of a major transit hub and more than 100%of all building entrances are within 800 meters(miles)walking distance from the subway station and bus rapid transit location.优越的地理位置及便利的公共交通减少对机动车辆的依赖 项目的地理位置使得公众在交通出77、行方面有多种选择，从而减少了机动车辆的 使用，进一步降低了温室气体排放，空气污染等与机动车辆有关的公共空间环境污染。项目与主要交通枢纽毗邻，几乎所有出入口与地铁站及巴士站均在800米的步行距离内。SUBWAY R1SUBWAY R2SITE5 MIN.WALKING DISTANCE(400 M)10 MIN.WALKING DISTANCE(800 M)15 MIN.WALKING DISTANCE(1,200 M)4.3 Smart Location and Linkage 优秀的位置及连接系统 项目基地轨道交通一号线轨道交通二号线五分钟步行距离（400米）十分钟步行距离（800米）十五分78、钟步行距离（1200米）47CHAPTER 04Environmental Sustainability Principles 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Smart Location and Linkage Focus on Bicycle Network and Storage To promote bicycling and transportation efficiency including reduction in the veh79、icle miles traveled,Dong Guan Mixed-Use development will provide bicycle parking and storage facilities for all new buildings as follows:Residential Apartments:The design will provide one secure,enclosed bike storage for 30%of the resident population and on-site visitors bicycle racks.Retail:The dev80、elopment will provide secure,enclosed bicycle storage spaces for retail customers,retail workers complete with changing and showering facilities.The minimum number of bicycle space provided will be based on the established international standard of sustainability but not less than one space per 500 81、m2 of retail space.Offices:The development will provide secure and enclosed bicycle storage spaces per the international sustainability standards but not less than one space per 1000 m2 of office spaces with adequate changing and showering facilities.优越的地理位置及便利的公共交通自行车流线及存放 为了推行自行车使用、提高交通效率、降低机动车使用，82、我们在项目各 单体建筑设计中均考虑了自行车存放：住宅：设置占总住客30%的室内自行车停车位，并为外来车辆提供 露天停车架。商业：为消费者及员工提供室内自行车停车位及更衣室、沐浴室等配套设 施。自行车停车位数量将依照国际可持续发展标准中相关条款确定，但不少于每500平方米一个车位。办公：自行车停车位数量将依照国际可持续发展标准中相关条款确定，但 不少于每1000平方米一个车位，且配置更衣室、沐浴室等设施。Bycicle ParkingBycicle Path4.3 Smart Location and Linkage 优秀的位置及连接系统 自行车停放自行车线路48Primary Master P83、lanning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Environmental Sustainability Principles 可持续发展环境原则CHAPTER 04Neighborhood Pattern and DevelopmentWalkable StreetsDong Guan Mixed-Use Development will promote transportation efficiency,reduced vehicle miles travel by providing highly ped84、estrian oriented walkable streets.The pedestrian network will be designed to provide safe,appealing and comfortable street environments that will support public health by encouraging daily physical activities and by reducing pedestrian injuries.90%of all new building frontages,a principal entry will85、 face a public space such as street,urban square,park or plaza.Dong Guan Mixed-Use Development is designed with continuous sidewalks provided along both side of the street at least 2 meter wide in retail and mixed-use blocks.Supplementary pathways in the park,pedestrian promenades,canal walks and pe86、destrian bridges will create a highly enjoyable and safe street environment for all residents and users of the development.To ensure pedestrian safety and a walkable environment,70%of all mixed-use streets will be designed with a target speed of maximum 25 mph and with pedestrian cross walks install87、ed across the boulevard at intervals no greater than 240 meters.Street NetworkDong Guan Mixed-Use Development will promote high level of internal connectivity and will be well connected with the community at large by providing a through street and/or non-motorized pedestrian right-of-way intersectio88、ns at least at every 120 meters.Tree-lined and Shaded StreetsThe design is based on tree-lined streets with street trees provides on both side for 60%of all new roads,between vehicle travel lane and walkways at intervals not exceeding 12 meters excluding driveways and service roads.Trees or other st89、ructure will provide shade over 40%of the length of the sidewalk on streets within the project.Trees must provide shade within ten years of landscape installation.相邻地块模式及发展适宜行走的街道项目内设置适宜行走的各类街道，从而提高交通效率，减少机动车使用。在设计中强调安全性及舒适性，为行人及自行车创造适宜行走和运动的环境。在各建筑90%临街面及主要入口前设置公共空间，如街道、城市广场、公 园等。沿街道两侧设置至少2米宽人行道 公园90、小径、休闲小道、河边步道、人行天桥将共同形成舒适、安全的步行 环境。为了保证行人安全及步行环境，项目中75%的道路将实行25mph限速规 定，并在林荫大道上每240米设置一个人行天桥。街道网络舒适且遍布地块的人行步道及每120米设置的人行横道使得东莞民营企业 总部项目不仅在地块内部实现高效连接，且能与周边各建筑和设施顺畅连通。林荫小道除机动车道与辅道外，地块内60%的街道两旁、机动车道与步行道间都将 种植植物，且间隔不超过12米。沿街植物及建筑将能提供超过步行道40%的阴凉区域。在景观布置完成后10年内，植被将都能为行人提供树荫区域。RetailRetailRetailRetail4.4 Ne91、ighborhood Pattern and Development -相邻地块模式及发展49CHAPTER 04Environmental Sustainability Principles 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Neighborhood Pattern and DevelopmentCompact DevelopmentThe objective of Dong Guan Mixed-Use Development is to co92、nserve urban land,leverage and support transit investments and to reduce public health risk by encouraging daily physical activities associated with walking and bicycling.Provide a project density of 0.5 FAR or greater(project FAR of 5.69)of buildable land available,based on the international sustai93、nability standards.相邻地块模式及发展紧凑发展东莞民营企业项目力图通过营造低碳活动氛围，推行健康的生活方式，从 而降低环境污染，实现保有城市地块价值、整合优化交通体系的目的。根据相关国际可持续发展标准，实现项目50%的建筑覆盖率及5.69的容积 率。Maximize Open Space4.4 Neighborhood Pattern and Development -相邻地块模式及发展开放空间最大化50Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Envir94、onmental Sustainability Principles 可持续发展环境原则CHAPTER 04Neighborhood Pattern and DevelopmentConnected and Open CommunityDong Guan Mixed-Use Development will provide high level of internal connectivity.It will be well-connected to the surrounding existing communities,by providing internal public street95、s and sidewalks to promote transportation efficiency through multimodal transportation system and to improve public health by daily physical activities.Mixed-use Neighborhood CentersDong Guan Mixed-Use Development is designed to promote clustering of diverse land uses in regional center to encourage96、 and support high level of public transit use,walking,bicycling and to reduce the carbon footprint supported by car-free living.Residents,workers and visitors of this development will have easy access to food retail store/super market,child care facilities,clothing stores,convenience stores,pharmacy97、,bank,gym/health clubs/laundry,restaurant/caf,cultural arts facilities,public park,family entertainment venues and similar diverse uses within the site.Access to Civic and Public Spaces and Recreational FacilitiesDong Guan Mixed-Use Development is dedicated to improvement of physical and mental heal98、th and social capital by providing a variety of open spaces close to work and home to facilitate social networking,civic engagement,physical activities and time spent outdoors.Additionally recreational facilities close to work and home are provided to facilitate physical activity and social interact99、ion.All building uses are located within a 300 m(5 minutes)walking distance from a major public park or canal system,designed as a central landscaped feature for civic and passive recreational space.The minimum size of the average park/canal system at this development is 2000 m2(1/2 acres)相邻地块模式及发展紧100、密相连而开放的空间在地块内建立紧密的连接关系，同时通过车行及人行道路与周边地块相 连，利用便利的公共交通系统及舒适的步行系统提高交通效率。多功能的邻里中心作为东莞中心商务区中的粘合剂，东莞民营企业总部项目将整合区域内各 要素，提高公共交通、步行、自行车的使用率，降低碳排放量。业主、员工、及消费者都将能轻松便捷地到达地块内饭店、超市、育婴设 施、服饰店、便利店、药店、银行、健身中心、洗衣店、咖啡厅、公共公园、娱乐设施等。公共空间及娱乐设施项目关注东莞市民生理及心理健康，通过设置临近办公及住宅的各类开放 空间促进公众交流、社会活动、运动锻炼及户外活动。在办公及住宅周围设置康体设施以促进民众进行身体101、锻炼及交流。各建筑单体与公共公园、运河网络之间的步行距离控制在300米（5分钟）之内，且通过景观设计及康体设施增加步道舒适休闲性。公园或运河网络平均面积不小于2000平米 CIVIC CENTERCULTUREHONG FU STREETSUBWAY R1SUBWAY R2DONG GUAN AVENUECONVENTION CENTERSITEGreenRESIDENTIALOPEN SPACECBD4.4 Neighborhood Pattern and Development -相邻地块模式及发展鸿福路市政中心文化圈住宅圈轨交一号线轨交二号线中心商务区公园绿地开放空间东莞大道项目基地51102、CHAPTER 04Environmental Sustainability Principles 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Neighborhood Pattern and DevelopmentTransportation Demand ManagementDong Guan Mixed-Use Development will reduce energy consumption,pollution from motor vehicle103、s and adverse public health effects by encouraging multimodal travel.Several options could be used including providing or publicizing transit pass use,providing developer sponsor transit(vans,shuttles and buses)to and from major transit facilities.Promote vehicle sharing program with provision for d104、edicated parking space for vehicle sharing members.Provide unbundling of parking where parking spaces are sold or rented separately from residential and office GFA.相邻地块模式及发展交通流量管理多样的交通方式选择将能降低城市能源消耗及汽车尾气污染，促进健康生 活方式。可行的控制交通流量方式有：提供或发行车辆通行证，提供穿行于地块与 主要公共交通枢纽间的穿梭巴士。推行车辆共乘计划，向共乘一辆车的人员提供专用车位。实行停车分类计价。为住105、宅及办公停车区域设定不同价格。4.4 Neighborhood Pattern and Development -相邻地块模式及发展52Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Environmental Sustainability Principles 可持续发展环境原则CHAPTER 04Green Infrastructure and BuildingsCertified Green BuildingsThe objective of Dong Guan Mixed106、-use development is to design and construct buildings that utilize green building practices based on the international sustainability certification standards such as LEED.Minimum Building Energy ConsumptionDong Guan Mixed-use Development promotes energy efficient buildings that reduce water and land107、 pollution and adverse environmental effects from energy production and consumption.New buildings must demonstrate an average 10%improvement over ANSI/ASHRAE/IESNA Standard 90.12007On-site Renewable Energy SourcesDong Guan Mixed-Use Development will encourage on-site renewable energy production to r108、educe the adverse environmental and economic effects associated with fossil fuel energy production and use.Examples of on-site renewable energy sources will be solar,wind turbine,geothermal.绿色基础设施及建筑绿色建筑认证项目设计及施工将参照国际可持续发展相关认证标准（如LEED）进行。能源消耗最小化项目能有效减少由于能源生产及消耗所产生的水污染及土地污染从而提高 建筑节能效率。相比ANSI/ASHRAE/I109、ESNA90.12007标准，项目建成后将实现10%的提 高。可再生能源利用项目将通过对可再生能源的利用，减少由于使用不可再生能源所产生的环 境污染。措施具体包括：使用太阳能、风涡轮、地热能。4.5 Green Infrastructure and Buildings-绿色基础设施及建筑53CHAPTER 04Environmental Sustainability Principles 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Green Infrast110、ructure and BuildingsMinimum Building Water ConsumptionIndoor water usage in new buildings must be an average 20%less than in baseline buildings.The baseline usage is based on the requirement of the Energy Policy Act of 1992 and subsequent ruling by the USA Department of Energy.Calculations are base111、d on estimated occupant usage and include only the following fixture and fittings,such as urinals,water closets,lavatory faucets,showers,kitchen sing faucets and pre-rinse spray valves.Water Efficient LandscapingDong Guan Mixed-Use Development will limit or eliminate the use of potable water and oth112、er natural surface or subsurface water resources on project site for project irrigation.Storm water ManagementThe sustainability objective of Dong Guan Mixed-use Development will be to reduce pollution and hydrological instability from storm water,reduce flooding,promote aquifer recharge and improve113、 water quality by emulating natural hydrological conditions.The design options will create a on-site storm water retention strategy such as a central canal system will promote use of rain-water harvesting for re-use in non potable usage in the project.绿色基础设施及建筑水资源消耗最小化项目室内用水量，将比1992年能源政策及美国能源部确定的基准量114、节约 20%。使用量将根据预计使用量计算，仅包括固定水设施的用水量，如小便池、水箱、马桶、沐浴、厨房水池、及水阀。中水灌溉项目将尽可能减少使用饮用水、地表水、或地下水进行景观灌溉。雨水回收项目将通过模仿自然水文环境，实现降低污染、稳定雨水回收效率、减少 雨水冲刷、增强蓄水层效率、提高水质量等。项目将通过中央运河系统等雨水回收保持措施促进雨水再回收及利用。4.5 Green Infrastructure and Buildings-绿色基础设施及建筑54Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目115、初步概念总体规划设计Environmental Sustainability Principles 可持续发展环境原则CHAPTER 04Green Infrastructure and BuildingsHeat Island ReductionHeat island will be reduced to minimize effects on the microclimate,human and wildlife habitat.For non-roof hardscape surfaces including roads,sidewalks,courtyards,and driveway116、s paving materials will have a minimum solar reflectance index(SRI)of 29.Shading will be provided in terms of trees,solar photovoltaic panels,canopied walkways,all with a minimum SRI of 29.Open grid pavement system will be used that is at least 50%pervious.Maximum use of vegetated or green roof will117、 be used for at least 50%of all roof areas of the project绿色基础设施及建筑降低热岛效应项目将尽力降低微环境热岛效应。无屋面覆盖硬地，包括步行道、辅道、庭院、汽车道等，路面材料将至少 达到阳光反射系数（SRI）29。通过树荫、天阳能板、步行道雨篷等设施，提供阳光反射系数达29的舒适 区域。无遮挡的步行道路将比原来减少50%项目中50%的屋面采用绿色屋顶。4.5 Green Infrastructure and Buildings-绿色基础设施及建筑55CHAPTER 04Environmental Sustainability Princ118、iples 可持续发展环境原则Primary Master Planning of Private Enterprises in Dongguan 东莞市民盈经济总部大厦项目初步概念总体规划设计Green Infrastructure and BuildingsLight Pollution ReductionThe project will minimize light trespass from project site,reduce sky-glow to increase night sky access,improve nighttime visibility through gla119、re reduction,and reduce adverse effects on wildlife environments.绿色基础设施及建筑光污染通过降低夜晚天空反光、减少眩光等措施，使地块内建筑及环境在夜晚亦 舒适。4.5 Green Infrastructure and Buildings-绿色基础设施及建筑Primary Master Planning of Private Enterprises in Dongguan CHAPTER 05Design Option A-Urban Street 方案A-城市街区东莞市民盈经济总部大厦项目总体规划设计Option A:The U120、rban Street方案A：城市街区A Vibrant Nexus of Arts,Culture and Shopping一条连接艺术、文化、商业区域的纽带59CHAPTER 05Design Option A-Urban Street 方案A-城市街区东莞民盈经济总部大厦项目总体规划设计Primary Master Planning of Private Enterprises in Dongguan 59Design Option A-Urban Street 方案A-城市街区5.1 Rendered Views-Bird View 效果图-鸟瞰图 60Primary Master P121、lanning of Private Enterprises in Dongguan CHAPTER 05东莞民盈经济总部大厦项目总体规划设计Design Option A-Urban Street 方案A-城市街区5.1 Rendered Views-Along Dongguan Ave.-效果图-沿东莞大道5.1 Rendered Views-Bird View -效果图-鸟瞰62Primary Master Planning of Private Enterprises in Dongguan CHAPTER 05东莞民盈经济总部大厦项目总体规划设计Design Option A-Urb122、an Street 方案A-城市街区5.1 Rendered Views-View from Celebration Square -效果图-庆典广场透视64Primary Master Planning of Private Enterprises in Dongguan CHAPTER 05东莞民盈经济总部大厦项目总体规划设计Design Option A-Urban Street 方案A-城市街区5.1 Rendered Views-Sky Street -效果图-天街透视66Primary Master Planning of Private Enterprises in Donggu123、an CHAPTER 05东莞民盈经济总部大厦项目总体规划设计Design Option A-Urban Street 方案A-城市街区5.1 Rendered Views-Chamber View -效果图-内庭透视68Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计Design Option A-Urban Street 方案A-城市街区Option A:The Urban Street A 124、Vibrant Nexus of Arts,Culture and Shopping方案A：城市街区一条连接艺术、文化、商业区域的纽带Located at the heart of the busy Central Business District of Dong Guan,the proposed mixed-use development will become the celebrated urban destination for the city of Dong Guan.At the heart of the development is a multi-level shaded125、 pedestrian street which will be lined with a variety of programs to attract people to the development.This pedestrian street will become an urban nexus connecting different district of the site while catering to wide demographics of users families with children,young adults,urban couples all lookin126、g for varied spaces of active and passive recreation in the middle of a bustling metropolis.坐落于东莞繁华中央商务区腹地，东莞民盈经济总部大厦项目建成后将成为东莞重要的城市活力源。项目中心区域为一条多层次的立体步行街道，沿街设置的各类商店及配套设施将人流由四面八方引入地块。步行街不仅是联系地块中各功能体的纽带，并同时为家庭、青年、情侣等各类群体在繁华的都市中心区内提供了一个娱乐休闲的多样化场所。As a link to the major transportation hub,two major sun127、ken plazas connect the development to the underground subway entrances on the west and south-west corner of the Dong Guan Avenue.It will allow major pedestrian traffic to flow through the site,including commuters,office-users,residents,shopper and people transferring to the bus terminal.The street w128、ill be lined with retail,restaurants,bars and art galleries to activate this pedestrian connector,where families can have a variety of entertainment,shopping and dining options.As a major focal point,a museum is proposed as a prominent urban artifact right across from the convention center,with the 129、urban street as its backdrop.作为与主要交通枢纽站接驳的建筑，项目通过两个下沉广场与位于东莞大道西面及西南面的地铁出入口相连接，引导各类人群（上班族、住户、消费者、交通换乘者等）穿行于地块内。各类商店、饭店、酒吧、艺术展览馆等将沿人行街道设置，以激活这些连接纽带，为行人提供购物、休闲、美食、娱乐全方位体验。以繁华都市街景为背景，与会展中心相对的博物馆，作为项目主要闪光点之一，将成为一个卓越的都市艺术品。An iconic mixed-use tower will anchor the north-west corner of the site with Class 130、5A offices and a five-star hotel,commanding a landmark location for both north and south-bound traffic along Dong Guan Avenue.A residential neighborhood is created at the north-east corner of the site creating a synergy with the existing residential communities.On the south-east corner,two SOHO offi131、ce towers are placed across from a three-star business hotel convenient for business travels.Five urban districts have been proposed each with its distinctive character and flavor:一座含5A办公及五星级酒店的超高层建筑将占据地块西北角，形成城市新天际线，成为沿东莞大道南北方向新地标。地块东北角为住宅建筑，与地块周边现存住宅建筑相呼应。两栋SOHO办公楼设置于地块东南角，与一个三星级商务酒店相对应，方便商务人员差旅办公132、。地块分为5个不同的区域，各自有其功能及特征：The Cultural District with the museum and cultural programs The Retail District with the concentrated and street retails The Landmark District with the iconic mixed-use tower with offices and five-star hotel The Residential District with residential towers and amenities The Bu133、siness District with SOHO towers and three-star hotel tower 文化区域：包含艺术馆及其他文化类设施 商业区域：包含集中商业及零散商业 地标区域：一栋地标性建筑，包含5A办公及五星级酒店 住宅区域：包含住宅楼及其配套设施 办公区域：包含SOHO办公及三星级商务酒店The urban street will be a major link that connects the variation of urban experiences and programs into a total urban experience.Along this134、 pedestrian street,people of Dong Guan will spend time exploring museum exhibitions,taking in the cultural shows,experiencing the local or international cuisine,exploring the latest digital technologies and taking part in the public and social activities.When completed,the mixed-use development will135、 become the ultimate popular destination which is designed to support a highly successful retail center.作为地块内的纽带，各城市及人行道路将各区域及设施紧密相连，形成一个互相关联的整体，为公众提供完整而丰富的城市体验。沿着人行步道，市民将能参观博物馆内各项展览、观赏文化演出、品尝国内外美食、体验最新科技产品、参与各项公众活动。项目建成后，将成为聚合人群的公众活力源，从而实现成功的商业运作。Summary of Facts 技术指标Site Area 地块面积：105,549 Total Bu136、ilt-Up Area 总建筑面积：606,385 FAR 容积率：5.74Development Mix 功能分区：Residential 住宅 65,000 10.72%Retail 商业 163,477 26.96%Offices 办公 307,855 50.77%Hotel 酒店 64,053 10.56%Parking Program:7,000 parking spaces 停车：提供7000个停车位Building Heights:Iconic Tower (85 Stories)建筑高度：标志性塔楼（85层）5.2 Scheme Narrative 方案概述69CHAPTER 137、05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计 原城市规划中预留的广场尺度过大，在东莞夏季炎热、太阳辐射强度大的气候条件下，难以积聚人气，容纳市民的活动。将广场扩大至基地中心，并用商业环绕加强广场的围合感，用具有生态效应的光电遮阳顶棚覆盖广场，形成一个可以容纳市民活动的灰空间。将城市艺术馆布置于广场中心，并围绕艺术馆布置一条立体的商业步行街，形成一个尺度宜人的，对于市民可观、可游、可赏的公共空间系统。70Pri138、mary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.2 Scheme Narrative 方案概述Taxi Stop出租车换乘站Bus Terminal公交车换乘站Subway Station地铁站 将不同业态的商业沿步行街布置，同时用商业主动线连接地铁口、公交换乘站和出租车换乘站，在给市民提供换乘方便的同时，利用人流带旺整个商业。将5星级酒店及总部办公大楼布置在用地北端东莞大道旁，占据城市视觉中心以创139、造令人难忘的区域地标。智能办公中心、商务酒店及高档住宅围绕不同形态的商业布置，使这些多元化的、具有城市活力的要素有机的植入到整个项目中，从而形成一个具有24小时活力的、能够容纳市民各种活动的都市活力源，再通过合理运用生态节能技术，为东莞打造一张绿色的城市名片。71CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.2 Scheme Narrative 方案概述50M50M46M46M48M48M3140、6M36M86M86M103M103M48M48M72Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.2 Scheme Narrative 方案概述原有城市广场尺度将广场扩大至基地中心后的尺度将城市艺术馆布置于广场中心后，形成的街道尺度用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd141、.簪 花 东 路0m20m40m60mNRetail CMall 购物中心6FRetail BPedestrian street 商业街4FRetail ARetail 配套商业3FRetail DDepartment store 百货商场5FTower CBusiness hotel/office三星级酒店/办公楼31FTower DOffice/5 stars hotel办公楼/5星级酒店72F5 Star Hotel Podium5星级酒店配套5FTower AOffice 办公楼46FTower BOffice 办公楼41FSOHO商务公寓50FResidentialTower A公寓142、A50FResidentialTower B公寓B50FBus Terminal公交换乘站1FArt Center城市艺术馆4F5.3 Site Plan-总平面图73CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计办公Office 五星级酒店Five-star Hotels商业Commercial住宅Residential319.00155.00+0.00026.00015.80021.000+143、0.000地下车库Underground garage 商务公寓Business apartment 74Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.4 A-A Section-A-A 剖面图319.00+0.0004.00026.00031.000155.00155.00179.00200.00125.00艺术馆商业办公三星级酒店SOHO办公SOHO Office Office Comm144、ercialMuseumThree-star Hotel 五星级酒店Five-star Hotels住宅Residential地下车库Underground garage 75CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.5 B-B Section-B-B 剖面图76Primary Master Planning of Private Enterprises in Dongguan Desi145、gn Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.6 Functional Distribution Diagram and Spatial Layout-Option A 功能分区及空间布局-方案A金融总部中心 特色阐述：东莞高端金融总部机构的集聚地，涉及银行、证券、保险等行业领域的龙头实力企业，领域未来中央商务区的高端商务功能。规模建议：12-14万平米。典型招商资源：平安保险、中信证券、建设银行等。特色阐述：国际一二线高端品牌的旗舰店，聚焦服饰、化妆品、饰品、古玩、餐饮，作为地标大厦配套商业功能的同时，也是区域高146、端商业的集中展示地。规模建议：1.5-2万平米。典型招商资源：施华洛世奇、劳力士、香奈儿、星巴克等。特色阐述：以外贸、后台办公、咨询服务、创意产业为重点承招对象的现代服务业商务中心，部分物业产品商务空间可灵活组合分割。规模建议：1.5-2万平米。特色阐述：面向都市白领、中产家庭，提供健康监测、健康管理、运动健身、身心修养等功能的新兴都市康体主题中心。规模建议：1.5-2万平米。典型招商资源：迪卡侬运动超市、一品健检、一兆伟德。特色阐述：集生态、智能化、管家服务等特色于一体的都市高端公寓产品，面向珠三角富豪阶层。规模建议：8-10万平米。特色阐述：以外贸、后台办公、咨询服务、创意产业为重点承招对147、象的现代服务业商务中心，部分物业产品商务空间可灵活组合分割。规模建议：10-12万平米。特色阐述：引进国际一线酒店管理品牌，打造专属性、定制化超豪华酒店服务概念，树立区域高端酒店业发展新标杆。规模建议：4-5万平米。典型招商资源：四季、万豪、雅高等。特色阐述：引入国内外知名的百货公司，面向大众化消费市场，以潮流服饰、城市超市、饰品专营为主要功能。规模建议：5-8万平米。典型招商资源：广百、百佳超市。特色阐述：集展示、体验、销售、售后服务于一体的时尚数码家电产品的汇集中心。规模建议：1.5-2平米。典型招商资源：赛博数码广场、万得城。特色阐述：打造成东莞现代艺术文化的重要展示基地和表演舞台，具体148、包括书画艺术长廊和现代艺术剧场两个功能板块。规模建议：1-1.2万平米。特色阐述：由各大主题商业板块板块构成一站式消费的核心功能主题，集合综合消费和目的地性消费的双重特质。规模建议：14-16万平米。白金五星级酒店 数码展销中心 风情购物汇 现代艺术中心 一站式时尚购物中心 国际品牌旗舰商业中心 都市公寓集群 智能办公中心 精品商务酒店 康体养生商业中心77CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体149、规划设计5.7 Retail Distribution Diagram-Option A 商业分布图-方案ADong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路上落客点PICKING AREA货运流线TRUCK ENTRY车行流线CAR PATH城市道路URBAN STREET地下车库出入口UNDERGROUND PARKING ENTRY78Primary Master Planning of Private Enterprises in Dongguan Design Option A150、-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.8 Circulation Diagram-Vehicular-Option A 车行流线图-方案A商业流线RETAIL PATH办公流线OFFICE PATH酒店流线HOTEL PATH住宅流线RESIDENTIALPATH5.9 Circulation Diagram-Pedestrian-Option A 人行流线图-方案A79CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Privat151、e Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计Dong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路消防登高面FIREHEIGHT-ASCENDING SUR-FACE消防车道FIRE ACCESSROAD隐性消防车道SUBFIRE ACCESS ROAD城市道路URBAN STREET80Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban 152、Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.10 Fire fighting circulation analysis -消防分析280米(3分30秒步行距离)280M(3MIN 30SEC.WALK)公共汽车站(BUS STOP)公共汽车总站(BUS STATION)的士站(TAXI STOP)地面步行线路(GROUND WALK PATH)地下步行线路(GROUND WALK PATH)地铁站(SUBWAY STATION)地铁接驳口(UNDERGROUND SUBWAY STATION)5.11 Connectivity with the P153、ublic Transit System-Option A 与公共交通系统的接驳-方案A81CHAPTER 05Design Option A-Urban Street 方案A-城市街区东莞民盈经济总部大厦项目总体规划设计Primary Master Planning of Private Enterprises in Dongguan 82Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.12154、 Street Sections -街道剖面83CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.12 Street Sections -街道剖面办公前区 景观广场 酒店前区 景观广场 文化公园 CULTUREPARKSUNKENPLAZAROOFGARDENOFFICELANDSCAPEPLAZAHOTELLANDSCAPEPLAZA 下沉广场 办公前区 景观广场 屋顶花园 屋顶花园 下沉广场155、 下沉广场 庆典广场 城市艺术馆 下沉广场/地铁出入口 商业前区 景观广场 ROOF GARDEN OFFICELANDSCAPEPLAZARETAILLANDSCAPEPLAZASUNKEN PLAZA SUNKEN PLAZA CELEBRATION PLAZA URBAN ART MUSEUM SUNKEN PLAZA/SUBWAY 84Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.1156、3 Urban Open Space System-Option A 开放空间系统-方案AAA 下沉广场(SUNKEN PLAZA)B 庆典广场(CELEBRATION PLAZA)D 景观楼梯(LANDSCAPE STAIRS)E 景观广场(LANDSCAPE PLAZA)F 折板棚顶(BENDING SHELTER)C 住宅绿化(RESIDENTIAL GARDEN)BCEFD城市天幕(CITY SKY ROOF)85CHAPTER 05Design Option A-Urban Street 方案A-城市街区东莞民盈经济总部大厦项目总体规划设计Primary Master Plannin157、g of Private Enterprises in Dongguan 5.14 Landscape Concepts-景观设计概念用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路0m20m40m60mNRetail CMall 购物中心6FRetail BPedestrian street 商业街4FRetail ARetail 配套商业3FRetail DDepartment store 百货商场5FTower CBusiness hotel/office三星级158、酒店/办公楼31FTower DOffice/5 stars hotel办公楼/5星级酒店72F5 Star Hotel Podium5星级酒店配套5FTower AOffice 办公楼46FTower BOffice 办公楼41FSOHO商务公寓50FResidentialTower A公寓A50FResidentialTower B公寓B50FBus Terminal公交换乘站1FArt Center城市艺术馆4F风尚港湾精英领地商住天堂86Primary Master Planning of Private Enterprises in Dongguan Design Option A-159、Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.15 Business Planning 商业策划功能分区与业态策划 基地北侧靠近东莞大道布局超豪华五星级酒店和5A甲级写字楼，打造区域地标建筑，引领精英品质典范，主题为“精英领地”。基地南侧靠近东莞大道布局高品质、大体量的主题商娱功能，打造区域 最具活力和人气的场所，其主题为“风尚港湾”。基地东侧布局高端商务办公和生态品质社区，打造相对静谧、积淀人群的内敛特质，主题为“商住天堂”。1).精英领地1.功能分区用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.规160、 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路0m20m40m60mNRetail CMall 购物中心6FRetail BPedestrian street 商业街4FRetail ARetail 配套商业3FRetail DDepartment store 百货商场5FTower CBusiness hotel/office三星级酒店/办公楼31FTower DOffice/5 stars hotel办公楼/5星级酒店72F5 Star Hotel Podium5星级酒店配套5FTower AOffice 办公楼46FTower BOffice 161、办公楼41FSOHO商务公寓50FResidentialTower A公寓A50FResidentialTower B公寓B50FBus Terminal公交换乘站1FArt Center城市艺术馆4F精英领地2.分组团业态策划核心功能空间布局白金五星级酒店金融总部中心（5A甲级写字楼）国际品牌旗舰商业中心（配套功能）三大主题功能板块各具特色，同时又互为融合、补充，共同支撑起一个具有典型区域代表性的高能级优秀城市综合体。主题概念项目至臻品质的集中展现区，具有极强的地标昭示感，能有效引领其他两大功能板块，是整个综合体项目的核心和灵魂。精英领地风尚港湾商住天堂12387CHAPTER 05Desi162、gn Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计2).风尚港湾用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路0m20m40m60mNRetail CMall 购物中心6FRetail BPedestrian street 商业街4FRetail ARetail 配套商业3FRetail DDepa163、rtment store 百货商场5FTower CBusiness hotel/office三星级酒店/办公楼31FTower DOffice/5 stars hotel办公楼/5星级酒店72F5 Star Hotel Podium5星级酒店配套5FTower AOffice 办公楼46FTower BOffice 办公楼41FSOHO商务公寓50FResidentialTower A公寓A50FResidentialTower B公寓B50FBus Terminal公交换乘站1FArt Center城市艺术馆4F风尚港湾核心功能业态策划核心功能空间布局一站式时尚购物中心金融总部中心国际品牌164、旗舰商业中心国际品牌旗舰商业中心白金五星级酒店（客房内部）现代艺术中心精品商务酒店（三星级）主题概念区域的24小时活力中心，集时尚购物、休闲娱乐、文化展演等功能于一体，具有商业整体性佳、消费空间灵活多变，业态丰富等特点，重点面向东莞及泛珠三角地区 中产阶级家庭消费客群和中高端商旅消费客群。真正实现一站式时尚消费体验。1235.15 Business Planning 商业策划88Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民165、盈经济总部大厦项目总体规划设计核心功能业态策划5.15 Business Planning 商业策划商业业态细分策划一站式时尚购物中心一站式时尚购物中心以其独特而清晰的内部空间组合，同时注入主题鲜明的商业业态，划分为如下五大主题商业板块。商业板块1风情购物汇 特色阐述：引入国内外知名的百货公司，面向大众化消费市场，以潮流服饰、城市超市、饰品专营为主要功能。规模建议：5-8万平米 典型招商资源：广百、百佳超市商业板块2数码家电展销中心 特色阐述：集展示、体验、销售、售后服务于一体的时尚数码家电产品的汇集中心。规模建议：1.5-2万平米 典型招商资源：赛博数码广场、万得城商业板块3家居体验基地 特166、色阐述：依托东莞家居制造产业优势，形成本地知名家居品牌的厂家直销中心，同时设计展现未来家居生活的体验馆。规模建议：3-4万平米商业板块4主题游乐园 特色阐述：休闲娱乐的集聚领地，包括IMAX数码影院、儿童职场体验营、室内滑冰场、时尚KTV、电玩游艺园 等。规模建议：1.3-1.6万平米 典型招商资源：趣志家（KidZania）、保利博纳影城商业板块5风情美食天地 特色阐述：汇集世界各地美食，多国风味的集中展现，多元化档次定位。规模建议：0.3-0.5万平米 典型招商资源：俏江南、必胜客、味千等项目定位与功能建议用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.167、规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路0m20m40m60mNRetail CMall 购物中心6FRetail BPedestrian street 商业街4FRetail ARetail 配套商业3FRetail DDepartment store 百货商场5FTower CBusiness hotel/office三星级酒店/办公楼31FTower DOffice/5 stars hotel办公楼/5星级酒店72F5 Star Hotel Podium5星级酒店配套5FTower AOffice 办公楼46FTower BOffice168、 办公楼41FSOHO商务公寓50FResidentialTower A公寓A50FResidentialTower B公寓B50FBus Terminal公交换乘站1FArt Center城市艺术馆4F商住天堂89CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计核心功能业态策划商业业态细分策划一康体养生商业中心为商务人士、广大中产阶级人群提供从日常商务消费到康体休闲的一系列服务，打造东莞独具特色169、的都市型商务休闲养生中心。3).商住天堂核心功能空间布局都市公寓集群SOHO智能办公中心康体养生商业中心主题概念以高品质的居住物业产品和商务楼宇物业产品为载体，有效积淀中高端常住人群和商务人士，为区域提供消费支撑的同时，营造出静谧、雅致、和谐的商住环境。1235.15 Business Planning 商业策划5.15 Business Planning 商业策划90Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部170、大厦项目总体规划设计一期开发区域First Development三期开发区域Third Development三期开发区域Third Development一期开发区域First Development二期开发区域Second Development二期开发区域Second Development91CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计一期开发住宅以快速回收资金，同时开发风情购物街，171、能较快形成地块氛围，积聚人气。开发SOHO办公，以快速回笼资金，同时开发一站式购物中心与三星级酒店。开发办公主楼与五星级酒店，进一步提升项目定位。5.16 Phasing Concept-分期开发1小时以内LESS THAN 1HR2小时以内LESS THAN 2HR3小时以内LESS THAN 3HR92Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.17 Sunlight analysis172、-日照分析CCDI Page 1 of 16?2.6m/s?1.1?CFD?1.1?75?1.5Pa?2.1?1?/?VG?Zr?Vr?3-1?mrrzZZVV?3-1 V z?Z?V r?r Z?10?Z r?Z?m?0.14?2.2?CCDI Page 3 of 16?3.1?1.5?3.2?1.5?3.3?20?3.4?20?93CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.18 CF173、D Wind Simulation-CFD 风模拟?3.5?100?3.6?100?5m/s?2?CCDI Page 8 of 16?3.6?100?5m/s?2?3.7?1.5?3.8?20?3.9?100?4.620Pa?94Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.18 CFD Wind Simulation-CFD 风模拟方案A生态技术策略利用电梯下降重力再生能源，大量节省能源。174、4Regenerative Lift Drives能源再生电梯X.I.R.膜玻璃系统能同时提供较高的遮阳系数与透光率。3High Performance Facade高性能立面利用排气热能加热冷新风，从而节约制冷能量消耗。2Heat Recovery System再生热系统使用循环再生材料降低污染，充分利用有限的能源。5Recycled Materials循环再生材料在无法使用日光的区域使用高效灯具。6Occupant Lighting Control租户灯具开关使用循环冷却塔用水冲刷厕所。8Recycled CT Bleed Off冷却塔水循环使用循环空调冻水补充冷却塔用水需要。7Recyc175、led AC Condensate循环空调冻水塔楼顶部的光伏玻璃可以将光热能转换为电能。1Photovoltaic Glass光伏玻璃AIR INTAKEAIR EXHAUST利用电低谷时的电能制冰蓄冷，在需要时将冷能取出来使用，以降低空调系统运行费用。9Ice atorage air conditioning System 冰蓄冷空调系统11Roof Greening Processing屋顶绿化处理为自行车设置的地下自行车库鼓励人们尽可能使用自行车上下班。14Bicycle Shed自行车库邻近的地铁与公交车站降低人们对机动车的依赖，改善空气质量。15Public Transportati176、on公共交通在裙房屋顶安置雨水收集系统以降低消耗与操作成本。13 Rainwater Collection雨水收集通过遮阳系统降低太阳能的辐射吸收得热。10Ice atorage air conditioning System 遮阳立面表皮部分办公楼采用南北通的分筒设计，利用过度季节采用自然通风的方式有效降低能耗，提高舒适度。12采用南北分筒设计North-south Separate 可以改善热导效应，降低顶层温度，进而减低耗电量。美化环境。改善空气质素。95CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Plann177、ing of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.19 Ecological Strategy for Option A 方案A生态策略用地红线裙房控制线Dong Guan Ave.东 莞 大 道Planning Rd.规 划 支 路Hong Fu Rd.鸿 福 路Zan Hua East Rd.簪 花 东 路0m20m40m60mNRetail CMall 购物中心Retail BPedestrian street 商业街Retail ARetail 配套商业Retail DDepartment store 百货商场Taxi178、 stop 出租车换乘站Office entrance办公入口Office/Hotel entrance办公/商务酒店入口Office entrance办公入口Office entrance办公入口Department store entrance百货商场入口Mall entrance购物中心入口Mall entrance购物中心入口Retail entrance配套商业入口Hotel entrance酒店入口Office entrance办公入口Residential entrance公寓小区入口Tower COffice lobby办公大堂Tower DOffice lobby办公大堂To179、wer DHotel lobby酒店大堂5 Star Hotel Podium5星级酒店配套Tower AOffice lobby办公大堂Tower BOffice lobby办公大堂SOHO商务公寓ResidentialTower A公寓AResidentialTower B公寓BBus Terminal公交换乘站Art Center城市艺术馆Sunken plaza下沉广场Sunken plaza下沉广场Sunken plaza下沉广场Sunken plaza下沉广场Sunken plaza下沉广场Sunken plaza下沉广场96Design Option A-Urban Street180、 方案A-城市街区CHAPTER 05Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.20 Plans-Level 1 Plan-首层平面SOHO商务公寓Roof Garden屋顶花园ResidentialTower A公寓AResidentialTower B公寓BRetail ARetail 配套商业Tower AOffice lobby办公大堂Tower BOffice lobby办公大堂Tower DOffice lobby办公大堂5 Star Hotel Podium5星级酒181、店配套Retail CMall 购物中心Tower COffice lobby办公大堂Art Center城市艺术馆Retail BPedestrian street 商业街Retail DDepartment store 百货商场97CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.20 Plans-Level 2 Plan-二层平面5 Star Hotel Podium5星级酒店配套SOHO182、商务公寓ResidentialTower A公寓AResidentialTower B公寓BArt Center城市艺术馆Retail DDepartment store 百货商场Retail ARetail 配套商业Retail CMall 购物中心98Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.20 Plans-Level 3 Plan-三层平面Retail DDepartment s183、tore 百货商场Art Center城市艺术馆Retail CMall 购物中心Retail ARetail 配套商业SOHO商务公寓ResidentialTower A公寓AResidentialTower B公寓B5 Star Hotel Podium5星级酒店配套99CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.20 Plans-Level 4 Plan-四层平面Loading ar184、ea卸货区Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Storage area仓储区Storage area仓储区Supermarket超市 Subway connection地铁接驳Underground retail connection地下商业街接驳100P185、rimary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.20 Plans-B1 Level Plan-地下一层平面Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment room 设备用房Equipment roo186、m 设备用房Loading area卸货区Storage area仓储区101CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.20 Plans-B2&B3&B4 Level Plan-地下二、三、四层平面OFFICE(ZONE 1)1,800 SM 低区办公平面图OFFICE PLAN1,800 SM高区办公楼平面图HOTEL PLAN1,800 SM24 KEYS低区酒店平面图OFFICE(187、ZONE 2)1,800 SM高区办公平面图OFFICE(ZONE 2)1,996 SM办公区 2HOTEL TYP FLOORS1，230 SM19 KEYS 酒店区标准层OFFICE(ZONE 1)2,747 SM办公区 1 TOWER A/TOWER B PLANS办公楼平面图 TOWER C PLANS三星级酒店/办公楼平面图 TOWER D PLANS五星级酒店/办公楼平面图 102Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTE188、R 05东莞民盈经济总部大厦项目总体规划设计5.20 Tower Plans-塔楼平面图Dong Guan Mixed Use Development-Option A The Urban Street 方案 A 繁华的城市街道 Preliminary Development Program 总体发展计划 1.Development Program(GFA)总发展计划 Item NO Building ID 名称 Program 计划 Number of Stories 层数 Footprint per floor 单层面积 GFA()总面积 Comment 1 Tower A 塔楼 A Of189、fice Tower 办公 42(5F-46F)1800 75600 2 Tower B 塔楼 B Office Tower 办公 37(5F-41F)1800 66600 3 Tower C Office 塔楼 C 办公部分 Office Tower 办公 13(19F-31F)1800 23400 4 Tower C-Business Hotel 塔楼 C 商务酒店部分 Hotel 酒店 10(7F-17F)1800 18000 5 Tower D Office 塔楼 D 办公部分 Office Class 5A 5A 级办公 49(6F-37F;38F-54F)2540;1675 109190、755 Landmark tower 地标塔楼 6 Tower D-5 Star Hotel 塔楼 D 五星级酒店部分 Hotel 酒店 17（56F-72F）1058 17986 Landmark tower 地标塔楼 7 5 Star Hotel Podium 五星级酒店配套裙房 Hotel 酒店 5 5926;5926;5527;4380;3608 28067 8 Retail 商业部分 Retail 商业 145521 9 Residential Tower A 住宅楼 A Residential 住宅 50 650 32500 10 Residential Tower B 住宅楼 B191、 Residential 住宅 50 650 32500 11 SOHO Apartment 商务公寓 SOHO Apartment 50 650 32500 12 Bus Terminal 公交换乘站 Public transit system 公交系统 1 3091 3091 13 Art Centre 城市艺术馆 Art Centre 艺术馆 4 2479;1626;3853;3853 11811 14 Platform 商业平台 Pedestrian street 商业步行街 (7489;5583;5036)/2 9054 Grand Total 总面积 606385 2.Retail192、 Program Distribution 商业发展计划 Item NO Retail ID 商业名称 Location 位置 Type of Retail 业态 Number of Stories 层数 Footprint per floor 单层面积 GFA()总面积 1 Retail A 商业 A Under Tower A 塔楼 A 裙房商业 3 7508 22524 2 Retail B 商业 B Pedestrian street Pedestrian street 步行街 4 3915;1188(2F Plus);980(3F Plus)17828 3 Retail C 商业 C193、 Under Tower C 塔楼 C Mall 购物中心 6 10034 60204 4 Retail D 商业 D Pedestrian street 步行街旁 Department Store 百货商场 5 5275;5275;3789;3395;2949 20683 5 Retail E 商业 E Underground 地下 商业 地下商业 1 24282 24282 Grand Total 总面积 145521 103CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private E194、nterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.21 Area Schedule-Option A 面积表-方案A104Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.22 Photographs of Model-Option A 模型照片-方案A105CHAPTER 05Design Option A-Urban Street 方案A-城市街区Prim195、ary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.22 Photographs of Model-Option A 模型照片-方案A106Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计5.22 Photographs of Model-Option A 模型照片-方案A107CHAPTER 05D196、esign Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计5.22 Photographs of Model-Option A 模型照片-方案APrimary Master Planning of Private Enterprises in Dongguan CHAPTER 06Design Option B-The Central Park 方案B-中央公园东莞市民盈经济总部大厦项目总体规划设计Option B:The Ce197、ntral Park方案B：中央公园A Green Urban Living Room for Dong Guan City一个绿色城市客厅 111CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.1 Rendered Views-Bird View 鸟瞰图112Primary Master Planning of Private Enterprises in Dongguan Desi198、gn Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.1 Rendered Views-Perspective-Along Dong Guan Ave.沿街透视6.1 Rendered Views-Office Plaza Perspective 办公前广场透视114Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划199、设计6.1 Rendered Views-Retail Plaza Perspective 商业广场透视116Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.1 Rendered Views-Bird View118Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central200、 Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.1 Rendered Views-Sunken Plaza Perspective 下沉广场透视120Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.1 Rendered Views-Retail Plaza Perspective 商业广场透视122Primary Master Planning 201、of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计Option B:The Central Park A Green Urban Living Room for the City of Dong Guan方案B：中央公园一个绿色城市客厅The main design objective is to maximize the park and open spaces in the middle of the busy CBD as a gr202、een urban living room for the city of Dong Guan.This public open space will provide places for social and community interaction.With this main objective in mind,a large central park is proposed at the heart of the development,combined with retail spaces where one will activate and support the other.203、Under the large central park,a number of major retail spaces are accommodated,maximizing the retail potential of the site without compromising on the open public green.These retail spaces,submerged in a sea of green,are interconnected at the basement level,creating a continuous experience for the us204、ers.该方案设计目标，是将公园绿地及开放空间面积最大化，在东莞繁忙的中央商务区内形成一个绿色城市客厅，为市民提供聚会及交流的场所。在这个设计目标的指引下，我们在地块中心设置了大型中央公园，并配置了一些零散商业，使二者互相扶持。主要商业区域聚集在中央公园下方，在不占用绿地空间的前提下最大程度开发商业潜力。这些掩映在绿地下的商业空间，在地下互相连通，为消费者创造了一种连贯的购物体验。The design creates major urban linkage through sunken plazas,park paths,atriums and entry plazas,connecting 205、the transportation hubs with the major commercial,office,residential and hotel destination.To enrich the proposed commercial/retail program,cultural elements are introduced throughout the site e.g.cultural center,urban sculpture park,outdoor pedestrian street with exhibition courts and similar space206、 programs.通过下沉广场、公园步道、中庭、入口广场等设计，将交通枢纽与主要商业、办公、住宅及酒店区域相连。为了丰富项目商业氛围，我们在项目中引入了文化因素，如文化中心、城市雕塑公园、室外人行步道、沿街展览区域及其他类似设施等。Ecological sustainability is proposed at all levels of the urban development-starting from green central park,eco-friendly sustainable high-rise to green roofs connecting all retail d207、evelopment.These park pathways,pedestrian promenades and pedestrian bridges will create a highly enjoyable,active and safe street environment for all residents and users of the development.我们在设计过程中始终强调项目的可持续发展。从绿色中央公园、可持续发展的超高层建筑设计、到连接商业区域的绿色屋面。这些公园小径、人行步道、人行天桥将为所有使用者创造一种舒适、生动、且安全的步行环境。Each of the t208、hree major corners of the site is activated either by a destination building,urban plaza,sunken plaza or a major retail anchor.This allows the pedestrian foot traffic to flow through the site to create a vibrant,lively and safe environment and at the same time provides support for the a successful r209、etail and entertainment destination.在地块主要的三个角落，我们均设置了标志性超高层建筑、城市公园、下沉广场、或时尚主力店，这些主要设计点，与项目内舒适的步行系统相结合，为在地块内穿梭的人流创造了一种活跃、生动、且安全的环境，同时激活了地块内集中及零散商业。Summary of Facts 技术指标Site Area 地块面积：105,549 MTotal Built-Up Area 总建筑面积：600,874 MFAR 容积率：5.69Development Mix 功能分区：Residential 住宅 70,640 M 11.76%Retail 商业 2210、17,073 M 36.13%Offices 办公 253,965 M 42.27%Hotel 酒店 59,196 M 9.85%Parking Program:7,000 parking spaces 停车：提供7000个停车位Building Heights:Iconic Tower (85 Stories)建筑高度：标志性塔楼（85层）222222124Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大211、厦项目总体规划设计6.2 Scheme Narrative 方案概述125CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.3 Illustrative Master Plan-Option B 总体规划-方案BNTOWER C85 STORY TOWER OVER 4 STORY RETAIL PODIUM65 STORY OFFICES“CLASS 5A”20 STORIES 5 S212、TAR HOTEL(TOP FLOORS)TOWER B 60 STORY TOWER OVER 4 STORY RETAIL PODIUMTOWER A 50 STORY OFFICE OWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 140 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 2 40 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUM BUSINESS HOTEL 22 STORY OVER 213、4 STORY RETAIL PODIUMSUNKEN PLAZA FOR SUBWAY ACCESS4 STORY RETAIL/GREEN ROOF PATH4 STORY LIFESTYLE SHOPPING MALLCELEBRATION PLAZASUNKEN PLAZA/SUBWAY&RETAIL ACCESS CONNECTIONSUNKEN PLAZA/RETAIL ACCESSSUNKEN PLAZA/SUBWAY&RETAIL ACCESS CONNECTIONSUNKEN PLAZA/SUBWAY&RETAIL ACCESS CONNECTIONGREEN PARK OV214、ER RETAIL SPACESPERFORMING ARTS CENTER商务酒店（22层酒店与4层商业裙房）下沉广场/商业入口4层商业/绿化屋顶走廊购物中心（4层）商业空间上部的景观公园庆典广场下沉广场/地铁与商业接驳口下沉广场/地铁与商业接驳口下沉广场/地铁与商业接驳口艺术表演中心塔楼B（60层办公与4层商业裙房）塔楼A（50层办公与4层商业裙房）1号住宅楼（40层住宅与4层商业裙房）2号住宅楼（40层住宅与4层商业裙房）塔楼C（上部85层塔楼与下部4层商业裙房；塔楼部分包含65层5A级办公及20层五星级酒店）地下停车入口货运地下停车入口Service Parking EntranceP215、arking Entrance0 51025126Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.4 Site Section Option B A-A Section 方案B A-A剖面AASUNKEN PLAZA/SUBWAY&RETAIL ACCESS CONNECTIONLIGHT WELLRETAILHOTELOFFICEGREEN ROOFCULTURE PARK下沉广场/216、地铁与商业接驳口屋顶景观文化公园采光井商业酒店办公127CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.5 Site Section Option B B-B Section 方案B B-B剖面BBRETAIL SPACEGREEN ROOFRETAILOFFICELIFESTYLE SHOPPING MALL商业商业空间屋顶绿化购物商场办公128Primary Master Plan217、ning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.6 Functional Distribution Diagram and Spatial Layout-Option B 功能分区及空间布局-方案BTOWER C20 STORIES 5 STAR HOTELTOWER C65 STORY OFFICES“CLASS 5A”RETAIL SPACESTOWER B 60 STORY TOWER OVER 4 STORY RE218、TAIL PODIUMTOWER A 50 STORY OFFICE OWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 240 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 140 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUMBUSINESS HOTEL22 STORY OVER 4 STORY RETAIL PODIUMRETAIL SPACESRETAILOFFICEHOTELRESIDENTIAL219、塔楼B60层办公与4层商业裙房塔楼A50层办公与4层商业裙房塔楼C65层5A级办公商业空间商业空间塔楼C20层五星级酒店商务酒店（22层酒店与4层商业裙房）2号住宅楼（40层住宅与4层商业裙房）1号住宅楼（40层住宅与4层商业裙房）商业办公酒店住宅129CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.7 Retail Distribution Diagram Retail Type-O220、ption B 商业分布-方案BHEALTHY EXPERIENCE CENTERMEDICAL TREATMENT CENTERFASHIONG SHOPPING STREETDESIGNERS CONCEPT AVE.FOOD STREETSPORTS THEME SUPERMARKETGYM/CEO CLUBINTEGRATED MALLOUTLETSLIFTSTYLE SHOPPING STREETTHEME RETAIL(HEALTHY,SPORTS,CLUB,SUPERMARKET)DEPARTMENT STOREHOUSEHOLD FLAGSHIPFAMOUS BRAND HOU221、SEHOLD FACILITYOUTLETSFOOD/FASHIONDIGITAL EXPERIENCE CENTERSUPERMARKET/4D MOVIE THEATRETG SQUARECHILDREN PROFESSIONAL EXPERIENCE CAMPCULTURE AND ART CENTER餐饮/时尚数码体验中心百货商场家居旗舰店名牌家电折扣店购物中心折扣店购物街主题商业（健康、体育、俱乐部、超市）康体中心医疗中心商业步行街艺术街小吃街体育用品主题超市体育馆/俱乐部超市/4D电影剧院中心广场青少年活动中心文化艺术中心130Primary Master Planning of 222、Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.8 Circulation Diagram-Vehicular-Option B 车行流线图-方案BDrop-OffPrimary Vehicular CirculationSecondary Vehicular CirculationParking EntrancesHOTEL DROP-OFFRETAIL DROP-OFFPARK DROP-OFFRETAIL DROP-OFFTHEAT223、ER DROP-OFFRESIDENTIAL DROP-OFFOFFICE DROP-OFFOFFICE DROP-OFFRETAIL DROP-OFF5-STAR HOTEL DROP-OFF落客区商业落客区公园落客区酒店落客区商业落客区商业落客区住宅落客区办公落客区办公落客区五星级酒店落客区剧院落客区主要环线次要环线地下停车入口131CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.224、9 Circulation Diagram-Pedestrian-Option B 人行流线图-方案BPedestrian CirculationSubway StationBus TerminalMajor Pedestrian Access points步行街环线主步行街环线地铁站公交换乘站132Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.10 Street Sections-225、Option B 街道剖面-方案B133CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计BUS TERMINALESCALATOR FROM UNDERGROUND PARKING6.11 Connectivity with the Public Transit System-Option B 与公共交通系统的接驳-方案BAccess to Subway地铁入口地铁接驳地铁接驳商业商业商业226、商业商业商业商业商业公交换乘站与地下停车联系的自动扶梯商业商业商业商业酒店入口办公大堂办公大堂办公落客区单行道办公大堂住宅入口商业卸货区卸货区卸货区卸货区卸货区出租车停车公交落客区地下停车公交换乘站地下停车入口公交换乘站环线Taxi ParkingBus TerminalCommuter ParkingEntrance to ParkingBus Terminal CirculationBus Terminal134Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Par227、k 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.12 Urban Open Space System-Option B 城市开放空间系统-方案BCelebration PlazaSunken PlazaLandmark PlazaGreen Roof Garden/PlazaWATER FEATURERESIDENTIAL GARDENROOF GARDEN/SPORTS TRACKOFFICE ROOF GARDENOFFICE ROOF GARDENSCULPTURE GARDENLIFESTYLE SHOPPING MALLSUNKEN PLAZA/SUB228、WAY ENTRANCESUNKEN PLAZACULTURE PARKSTOREFRONT PARKCELEBRATION PLAZA屋顶花园/广场景观广场下沉广场庆典广场下沉广场/地铁出入口下沉广场庆典广场文化公园水景商业前区景观办公屋顶花园办公屋顶花园住宅花园屋顶花园/活动走廊购物中心雕塑花园135CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计SPRINGCELEBRATION P229、LAZALANDSCAPE IN LIFESTYLE SHOPPING SPACEWATER PARKFOUR SEASON GREEN ROOF PATHCULTURE PARKTARRACE WITH PLANTERSUMMERWINTERFALL6.13 Landscape Concepts-Option B 景观设计概念-方案B文化公园庆典广场绿化平台商场中的景观水景四季景观道137CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Do230、ngguan 东莞民盈经济总部大厦项目总体规划设计6.14 Business Planning 商业策划项目定位与功能建议功能分区与业态策划1.商业办公组团聚焦区域金融、等现代服务业，东莞5A智能办公的白金地标 5A总部办公 五星级酒店 SOHO创意办公 酒店式公寓 莞商会馆 企业展示馆 outlets 美食天地 健身中心 商务会议酒店 精品剧院 IMAX冲击 东莞家居名品馆 设计师品牌长廊 多媒体广场 运动主题城 电玩世界 风情酒吧街 节事广场 低碳住宅 生活超市 儿童职场体验营 早教中心 健康维护基地以文化元素点睛，结合开阔绿色空间，汇聚时尚前沿活动的商娱游憩目的地强调低能耗、低排放的高端231、健康居住旗舰2.商娱体验组团3.绿色人居组团商业办公商业办公商业办公商娱体验商业办公绿色人居138Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.15 Phasing Concept-Option B 分期建设图-方案BPHASE 1PHASE 1PHASE 1PHASE 1PHASE 2PHASE 2PHASE 4PHASE 3Phase 1(Infrastructure Devel232、opment)-Infrastructure-Roads-Parking-Lifestyle Shopping Spaces-Green Park-Business Hotel&Retail Podium-Tower B&Retail PodiumPhase 3(Landmark Development)-Tower C-Tower A-RetailPhase 2(Anchor Development)-Bus Terminal-Subway Link&Retail-Performing Arts Center-Retail Phase 4(Residential Development)-R233、esidential Towers-Retail分期1（基础设施）-基础设施-路网-停车-购物中心-景观公园-商务酒店及商业裙房-塔楼B及商业裙房分期2（裙房）-公交总站-地铁接驳&商业-艺术表演中心-商业分期3（地标）-地标办公塔楼C-办公塔楼A-商业部分分期4（住宅）-住宅楼-商业部分1小时以内LESS THAN 1HR2小时以内LESS THAN 2HR3小时以内LESS THAN 3HR139CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises 234、in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.16 Sunlight Analysis 日照分析CCDI Page 1 of 16?2.6m/s?1.1?CFD?1.1?75?1.5Pa?2.1?1?/?VG?Zr?Vr?3-1?mrrzZZVV?3-1 V z?Z?V r?r Z?10?Z r?Z?m?0.14?2.2?CCDI Page 2 of 16?3.1?1.5?3.2?1.5?3.3?20?3.4?20?140Primary Master Planning of Private Enterprises in Dongguan Design Option B-The235、 Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.17 CFD Wind Simulation CFD风模拟?3.5?100?3.6?100?5m/s?2?100?3.7?1.5?3.8?20?3.9?100?20Pa?141CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.17 CFD Wind Simulation CFD风模拟4236、Roof Greening Processing屋顶绿化处理可以改善热导效应，降低顶层温度，进而减低耗电量。美化环境。改善空气质素。利用排气热能加热冷新风，从而节约制冷能量消耗。3Heat Recovery System再生热系统AIR INTAKEAIR EXHAUSTLOW-E玻璃与XIR玻璃.X.I.R.膜玻璃系统能系数与透光率。1High Performance Facade高性能立面同时提供较高的遮阳利用电梯下降重力再生能源，大量节省能源。2Regenerative Lift Drives能源再生电梯使用循环冷却 塔用水冲刷厕所。6Recycled CT Bleed Off冷却塔水循237、环为自行车设置的地下自行车库鼓励人们尽可能使用自行车上下班。7Bicycle Shed自行车库邻近的地铁与公交车站降低人们对机动车的依赖，改善空气质量。8Public Transportation公共交通方案B生态技术策略利用电低谷时的电能制冰蓄冷，在需要时将冷能取出来使用，以降低空调系统运行费用。5冰蓄冷空调系统Ice atorage air conditioning System 143CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Do238、ngguan 东莞民盈经济总部大厦项目总体规划设计6.18 Ecological Strategy for Option B 方案B生态策略144Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.19 Retail Distribution Diagram Plans-Option B 商业平面分布-方案BRETAILS一层平面地下二层平面地下二层平面二层平面三层平面四层平面商业1ST 239、LEVEL PLANB-2 LEVEL PLANB-1 LEVEL PLAN2ND LEVEL PLAN3RD LEVEL PLAN4TH LEVEL PLAN145CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计地下三、四层停车位交通核地下二层地下一层6.20 Parking Diagram-Option B 停车位布置-方案BPARKINGCORE2,200 cars x 2=4,40240、0 cars1,700 cars1,000 carsB-3/4 LEVEL PLANB-2 LEVEL PLANB-1 LEVEL PLAN146Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.21 Area Schedule-Option B面积表-方案B 147CHAPTER 06Design Option B-The Central Park 方案B-中央公园Primary Ma241、ster Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计总用地面积105,549 规划总建筑面积600,000 规划容积率5.68实际总建筑面积600,874 实际容积率5.69总建筑面积一览表序号序号建筑名称商业名称所属楼层商业类型功能层数总高度（m）限高（m）单层建筑面积（）总高度（m）楼层数单层建筑面积（）总建筑面积（）总建筑面积（）注释注释1 塔楼A办公塔楼501,35867,9002 塔楼B塔楼C-办公塔楼C-5星级酒店办公塔楼5A级办公酒店601,35881,480104,58532,1803651,60242、9标志性主塔楼共85层4201,609标志性主塔楼共85层6 商业公寓 塔楼 1公寓 塔楼 2商业见平面217,0737公寓40883353208公寓408833532010 商务酒店酒店221,22827,016合计600,874分类商业面积表1 商业A商业B商业C商业D商业E商业FB-2层11111112,28612,286首层为公交换乘站2B-1层46,00046,00031层42,14942,14942层43,29543,29553层39,89739,89764层33,44633,4469 合计（商业部分）217,073方案B面积表各功能总建筑面积比例序号功能办公酒店公寓商业总建筑面积243、253,96542.27%9.85%11.76%36.13%100%59,19670,640217,073600,874占项目总建筑面积比例1234合计?42%10%12%36%总建筑面积分布图12346.21 Area Schedule 面积表148Primary Master Planning of Private Enterprises in Dongguan CHAPTER 06东莞民盈经济总部大厦项目总体规划设计Design Option B-The Central Park 方案B-中央公园6.22 Model Photographs -Option B 模型照片-方案B149CH244、APTER 06Design Option B-The Central Park 方案B-中央公园Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计6.22 Model Photographs -Option B 模型照片-方案B150Primary Master Planning of Private Enterprises in Dongguan Design Option B-The Central Park 方案B-中央公园CHAPTER 06东莞民盈经济总部大厦项目总体规划设计6.245、22 Model Photographs -Option B 模型照片-方案BPrimary Master Planning of Private Enterprises in Dongguan CHAPTER 07Design Option C-The Canal City 方案C-滨水城市东莞市民盈经济总部大厦项目总体规划设计Option C:The Canal City 方案C：滨水城市An Urban Waterfront Experience一种城市滨水生活体验7.1 Rendered Views-Bird View 鸟瞰图153CHAPTER 07Design Option C-T246、he Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.1 Rendered Views-Perspective Along Dong Guan Ave.沿街透视图 154Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计Design Option C-The Canal247、 City 方案C7.1 Rendered Views-North Entrance Perspective 北入口透视图156Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.1 Rendered Views-Water Front Plaza Perspective 滨水广场透视图158Primary Master Planning of Private Enterprises in Donggu248、an Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计159Design Option C-The Canal City 方案C160Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.1 Rendered Views-View From Water Front Street 滨水街视点162Primary Master Pla249、nning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.1 Rendered Views-View From Celebration Plaza 庆典广场视点Option C:The Canal City An Urban Waterfront Experience方案C：滨水休闲区一种城市滨水生活体验The main design concept is to celebrate“water”as a central feature of t250、he development and to create a highly memorable waterfront as a major urban destination.A grand canal system has been proposed which is lined with restaurants,cafes,art galleries supporting public and social interaction within a high-energy retail environment.该方案力图通过充分强调地块中水元素的重要性，为城市活力源创造一种全新的滨水生活体251、验。我们在地块内设计了一个大型运河系统，并沿线设置餐厅、咖啡厅、文化展厅等，在充满活力的商业环境下促成公众聚集及交流的氛围。The design creates a variety of waterfront spaces for urban place-making that will draw a large number of people to the site and at the same time will maximize retail frontage along the multi-level waterfronts.Some of the waterfront urban252、 spaces are:在大型运河系统内，我们设置了不同种类的滨水区域，将能吸引大量人群汇集，从而激活各层级滨水区域的商业运营。这些滨水区域包括 The Canal Boulevard The Canal Walk The Canal Island Art Center Plaza 河边林荫道 滨河休闲步道 休闲小岛 艺术中心广场The main vehicular circulation through the site is through the Canal Boulevard,with all major public entrances and addresses from this253、 central boulevard.This is proposed as a pedestrian-friendly,low-speed four lane street,with wide planted medians,bike paths,shaded sidewalk on the building side and tree-lined promenade on the canal side.河边林荫道汇集了项目主要出入口，连接了各主要功能体，是地块内主要车行流线道路。林荫道为4车道，道路中央设置景观隔离带，两边设置自行车道，靠建筑一侧设置人行道，滨水一侧设置绿荫掩映的休闲步道，254、整条道路将实行机动车限速，营造适宜行走漫步的舒适环境。The Canal Walk is a green pedestrian promenade at the level of the canal which has a storefront edge lined with al-fresco dining,caf seating,floating pontoons for pedal boats-all designed as recreational amenities of the visitors and residents.滨水休闲步道沿水域蜿蜒，沿街的露天餐厅、咖啡厅及供运河内休255、闲小船停靠的浮桥为住户及游客营造了一种轻松愉悦的休闲氛围。The Canal Islands are a district of low-rise shops with green roofs in the middle of the canal with crisscrossing pedestrian bridge connections.This canal retail district will offer a new kind of retail experience with shops ranging from childrens experience camps,youth 256、entertainment centers to food and bar streets at the canal level and fashion boutique at the upper level.休闲小岛位于运河中心，通过人行天桥与陆地连接。岛上聚集多层商业建筑，以绿色屋顶覆盖，一层为露营营地、青年活动中心及餐饮区域，二层为时尚服饰商店，为消费者提供全方位全新购物体验A public performing arts center is proposed as a focal point at the south end of the canal network.Accessibl257、e both from the Hong Fu Street and from the Arts Center Plaza,this art center will become a major destination for people to watch both traditional Chinese opera and modern rock concerts appealing to both the older and younger generation.Summary of Facts 技术指标Site Area 地块面积：105,549 MTotal Built-Up Are258、a 总建筑面积：600,080 MFAR 容积率：5.69Development Mix 功能分区：Residential 住宅 80,000 M 11.76%Retail 商业 182,295 M 36.13%Offices 办公 282,785 M 42.27%Hotel 酒店 55,000 M 9.85%Parking Program:7,000 parking spaces 停车：提供7000个停车位Building Heights:Iconic Tower (75 Stories)建筑高度：标志性塔楼（75层）作为项目中闪光点之一，我们将艺术中心放置于运河系统的最南端，占据便利交通资259、源，从鸿福路及文化中心广场均能进入。建成后的艺术中心将成为汇集中国传统戏剧及现代摇滚音乐的大舞台，为各年龄层次观众提供试听盛宴。Through the site,a number of pedestrian corridors are proposed to create major pedestrian linkage between subway,bus terminal hub,parking and the major commercial,office,residential and hotel destination.Sky bridges link the upper level260、s of the concentrated retail making the shopping a varied yet continuous experience.There are two major links from the subway system through the sunken plaza at the corner of Dong Guan Avenue and Hong Fu Street and an additional one along the Dong Guan Avenue.Highest level of urban connectivity is o261、ne of the main strength of the design.高效便捷的城市连接系统是本方案设计重点。项目地块内设置了大量四通八达的步行通道，在地铁，巴士枢纽站、停车场、及主要商业、办公、住宅、酒店区域之间形成了便捷的步行连接系统。上层集中商业通过人行天桥相连接，为消费者提供了多样且连贯的购物体验。地块通过位于东莞大道与鸿福路交叉口的下沉广场及沿东莞大道的城市广场与地铁站形成便捷连接。The highest standards of sustainable principles are followed to make it an exemplary green developm262、ent.Sustainable design is evident in smart location and linkage,in the design of walkable street,and in providing easy access to public recreational facilities.The design maximizes the potential of rain water harvesting in the proposed canal system and in re-using it to provide a public urban amenit263、y with high recreational value.除此之外，高标准的可持续发展设计原则将使项目成为绿色建筑的典范。可持续发展设计在项目中各层面均得到体现：从优越的地理位置、高效便捷的连接系统、舒适的人行街道、到各种便利的休闲娱乐设施。在本方案中，最大化利用了雨水资源，通过对雨水的回收及再利用，实现可持续发展设计，提升项目价值。Ultimately with its grand canal system,high urban connectivity,attractive and sustainable site and building design,Dong Guan mixed264、-use development is poised to become the most successful urban center for the coming decades.鉴于其舒适的运河系统、高效的城市连接、充满魅力的建筑设计及可持续发展设计，东莞民营企业总部项目将在未来几十年内成为东莞最成功的城市中心。222222164Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.2 Schem265、e Narrative 设计概述165CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.3 Illustrative Master Plan-Option C 总体规划-方案CNRESIDENTIAL TOWER 250 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 330 STORY RESIDENTIAL T266、OWER OVER 4 STORY RETAIL PODIUMRESIDENTIAL TOWER 120 STORY RESIDENTIAL TOWER OVER 4 STORY RETAIL PODIUMTOWER D55 STORY OFFICE TOWER OVER 4 STORY RETAIL PODIUMTOWER B45 STORY OFFICE TOWER OVER 4 STORY RETAIL PODIUMTOWER A40 STORY OFFICE TOWER OVER 3 STORY RETAIL PODIUMTOWER C75 STORY TOWER OVER 4 STO267、RY RETAIL PODIUM55 STORY OFFICES“CLASS 5A”20 STORIES 5 STAR HOTEL(TOP FLOORS)SUNKEN PLAZAArt/Cultural ComlpexLIFE STYLE RETAIL SHOPPING MALLCELEBRATION PLAZAGRAND CANAL CANAL WALKCANAL ISLAND RETAIL MALLGREEN DESIGN CENTERBusiness Hotel Tower25 Story over 4 Story Retail Podium 商务酒店楼（25层塔楼与4层商业裙房）绿色设268、计中心滨水岛购物中心庆典广场水景带滨水走廊生活购物中心艺术文化中心下沉广场塔楼B（45层办公与4层商业裙房）塔楼A（40层办公与4层商业裙房）塔楼A（55层办公与4层商业裙房）3号住宅楼（30层住宅与4层商业裙房）1号住宅楼（20层住宅与4层商业裙房）2号住宅楼（50层住宅与4层商业裙房）塔楼C（上部75层塔楼与下部4层商业裙房；塔楼部分包含55层5A级办公及20层五星级酒店）地下停车入口货运地下停车入口0 51025Service Parking EntranceParking Entrance166Primary Master Planning of Private Enterprises269、 in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.4 Site Section Option C A-A Section A-A剖面图0 5 10 25 50Proposed SiteCentral PlazaWater CanalCity Center AvenueOffice LobbyShopping MallCanal Island Retail ComplexStreet LevelDong Guan AvenueConvention Center0.0-5.0-10.00.0Ho270、telOfficeFood and BeverageRetailBusiness Hotel Tower+110mResidential Tower+120mResidential Tower+90mOffice/Hotel Tower+310mResidential Tower+200mSOHO Tower+240mAA商务酒店 110m酒店办公餐饮商业会展中心住宅楼 120m住宅楼 200mSOHO办公楼 240m办公/酒店塔楼 310m住宅楼 90m购物中心滨水岛商业综合体中央广场街道标高项目基地东莞大道基地水景带基地内主干路办公楼大堂167CHAPTER 07Design Option271、 C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.5 Site Section Option C B-B Section B-B剖面图0 5 10 25 50Proposed SiteSubway ConnectionSunken PlazaUnderground ConnectionSubway PlatformArt/Cultural ComplexCity Center AvenueBus TerminalUnderground Conne272、ction/RetailShopping MallStreet LevelDong Guan AvenueConvention Center-10.00.0-22.4-15.2-10.00.0-5.0Art/Cultural ComplexOfficeFood and BeverageRetailBBBusiness Hotel Tower 110mResidential Tower+120mSOHO Tower 180mSOHO Tower 240mSOHO Tower 200mOffice/Hotel Tower 310m商务酒店 110m会展中心地下通道地铁站台东莞大道项目基地地铁接驳口273、地下通道/商业艺术文化综合体艺术文化综合体办公餐饮商业基地主干路购物商场公交换乘站下沉广场住宅楼 120mSOHO办公楼 180mSOHO办公楼 200mSOHO办公楼 240m办公/酒店塔楼 240m168Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.6 Functional Distribution Diagram and Spatial Layout-Option 功能分区及空间布局-方案B274、 Business Hotel Tower+110mResidential Tower+120mResidential Tower+90mCanal Island Retail MallSOHO Tower+240mOffice/5 Star Hotel Tower+310mSOHO Tower+200mSOHO Tower+180mLife Style Retail Shopping MallArt/Cultural ComplexResidential Tower+200m滨水购物中心商务酒店楼 110m住宅楼 120m住宅楼 200m住宅楼 90mSOHO办公楼 240mSOHO办公楼 275、200mSOHO办公楼 180m购物中心文化艺术综合体办公及五星级酒店塔楼 310m169CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计NResidentialGreen Design CenterRetailHotelArt/Cultural ComplexOffice住宅绿色设计中心商业酒店艺术文化中心办公7.7 Framework Plan 功能分区170Primary Master Plann276、ing of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.8 Retail Distribution Diagram-Option C 商业分布图-方案CRetail Type 1Retail Type 2Retail Type 3Retail Type 4Retail Type 5Retail Type 6Type 5Anchor Department StoreType 2Healthy ExperienceType 3High Fashion277、Type 4Digital Exhibition-Household Brand-Experience CenterType 5Anchor Department StoreType 6Food&BeverageType 1Life Style Retail-Outlet-Supermarket-Movie Theater-Family Restaurant商业裙房康体中心高端时尚品牌商业展销中心品牌家具体验中心商业裙房餐饮购物中心折扣店超市电影院餐馆171CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning o278、f Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计Retail Type 1Retail Type 2Retail Type 3Retail Type 4Retail Type 5Retail Type 67.9 Circulation Diagram-Vehicular-Option C 车行流线图-方案C Drop-OffPrimary Vehicular CirculationSecondary Vehicular CirculationService Vehicular CirculationParking EntranceServ279、ice Parking EntranceBus Terminal Circulation落客区主要车行环线次要车行环线货运车行环线地下停车入口货运停车入口公交换乘站环线172Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.10 Circulation Diagram-Pedestrian-Option C 人行流线图-方案CSubway StationBus TerminalPrimary Pede280、strian CirculationSecondary Pedestrian CirculationUnderground Pedestrian Circulation地铁站公交换乘站主要人行环线次要人行环线地下人行环线173CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.11 Connectivity with the Public Transit System-Option C 与公共交通系统的281、接驳-方案CGround Level(EL.0.0)Level B1(EL.-5.0)Level B2(EL.-10.0)Level B3(EL.-15.0)Subway/Underground ConnectionSubway/Underground Connection地面层(标高 0.0m)地下一层（标高-5.0m）地下二层（标高-10.0m）地下三层（标高-15.0m）Bus Terminal EntranceSubway ConnectionBus Terminal/Taxi ParkingParkingVertical Circulation Core公交换乘站入口公交换乘站/的士282、停车停车垂直交通核地铁接驳地铁与地下通道地铁与地下通道174Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.12 Parking Diagram-Option C 停车位布置-方案CGround Level(EL.0.0)Level B1(EL.-5.0)Parking#1,000(40,000 sq.m.)Level B2(EL.-10.0)Parking#2,112(84,500 sq.m.)L283、evel B3&B4(EL.-15.0&-20.0)Parking#2,300(92,000 sq.m.)地面层(标高 0.0m)Service Parking EntranceParking EntranceVetical Parking CirculationVertical Service Parking CirculationService ParkingParking地下停车入口货运停车入口货运停车地下停车地下停车场环线地下停车场货运环线地下一层（标高-5.0m）停车位：1000个（40,000平米）地下二层（标高-10.0m）停车位：2112个（84500平米）地下三、四层（标高-284、15.0m&-20.0m）停车位：2300个（92000平米）175CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.13 Street Section-Canal Boulevard&Canal Walk 街道剖面-滨水林荫道&滨水走廊 Option CRetailRetailRetailRetailRetailGreen Roof GardenCanal WalkCanal Boulevard-5285、.00.00 5 10 25 屋顶绿化零售零售零售零售零售滨水走廊 滨水林荫道176Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.14 Street Section-Art Center&Canal Island 街道剖面-艺术中心&滨水岛艺术中心艺术中心辅助用房博物馆商业活动门滨水岛河道屋顶花园零售零售Option CArt Center BOHMuseum RetailOperable Doo286、rRetailRetailGreen Roof GardenArt CenterCanalCanal Island-5.0-5.06.00.06.014.00 5 10 25 177CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计Option CGreen Roof GardenRetailUnderground ConnectionUnderground ConnectionUnderground C287、onnection/RetailRetailRetailCanal-5.0-5.0-10.00.00 5 10 25 7.14 Street Section-Sunken Garden 街道剖面-下沉花园地下连接地下连接屋顶花园零售零售零售地下连接/零售河道178Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.15 Urban Open Space System-Option C 城市开放空间系统-288、方案 CCelebration PlazaCanal BoulevardCanal WalkSunken PlazaLandmark PlazaCanal Island ParkGreen Roof Garden/PlazaArt Center PlazaHotel PlazaCanal System屋顶花园/广场滨水系统滨水公园艺术中心广场景观广场酒店广场下沉广场庆典广场滨水林荫大道滨水走廊179CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongg289、uan 东莞民盈经济总部大厦项目总体规划设计7.16 Landscape Concepts-Option C 景观设计概念-方案CCelebration PlazaSunken PlazaGreen Roof Garden/PlazaLandmark PlazaCanal Island Park/WalkArt Center Plaza滨水花园/走廊庆典广场下沉广场艺术中心广场景观广场屋顶花园/广场180Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHA290、PTER 07东莞民盈经济总部大厦项目总体规划设计7.17 Business Planning 商业策划项目定位与功能建议一.定位思路三.开发策略四.功能分区与业态策划1.功能分区二.整体定位东莞民盈总部基地华彩活力城 东莞新都心 依托中央金融区高端商务功能，延续鸿福路繁华商业氛围，以人文体验和亲绿游憩为特色，融高端办公、主题商业、低碳人居、星级酒店于一体，打造24小时全活力的门户地标，重塑彰显东莞形象的城市名片 商务办公主导，聚焦现代服务业：以智能化的商务载体，定制化的创新模式，聚焦区域金融、对外贸易、文化传媒、咨询服务等产业，发展总部经济、后台办公，推升区域商务能级，形成新的经济增长点 打291、造多元化主题商业：面向家庭消费客群、都市精英型消费群体，形成有针对性的多元主题商业形态，主打有一定核心竞争力的康体休闲、专业展销等亮点业态 导入特色文化设施，点睛高雅气质：以艺术展示、文化展演等功能或空间载体，赋予项目独特的文艺气息，提升项目品位与价值，打造特色型经济综合体 凸显公共开放空间对人流的引导和环境增值效应：注重构建开阔、生态、灵活的室内外公共开放空间，有机镶嵌于综合体各功能之间及内部，成为多元化人流动线的重要节点，并有效提升项目的整体品质。打造一个复合智能办公、SOHO、星级酒店等高端城市功能，体现东莞新时代企业风貌的旗舰领地 构筑一个以文为“魂”，以绿作“脉”，汇聚文艺展演、商娱292、体验、潮流时尚等特色业态的创享天地 营造一个倡导低碳居住理念，以可再生能源技术支撑，领航东莞现代绿色住区的人居福地 基地北端布局以高端商务和商业零售为主的旗舰领地组团，形成东莞大道商务办公天际线的高潮节点 基地南端的创享天地组团聚焦创意商业、文化体验、娱乐休闲设施，合理利用东莞大道商业展示面，接驳轨道交通快速聚集人气 人居福地组团以特色居住和配套商业为主，依托黄旗山景观资源，创造生态居住环境181CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Donggu293、an 东莞民盈经济总部大厦项目总体规划设计2.分组团业态策划1).商业办公组团旗舰领地以东莞名品展销为特色业态，聚焦东莞“东方家具之都”的美誉和实力雄厚的电子产品制造产业，打造融合新品发布、产品体验、用户培训、展览直销等综合功能的“东莞制造”体验中心，增进企业之间交流合作，扩大本地名牌产品的市场影响力 商业业态策划名品展销区主题概念 核心功能构建五星级酒店5A智能办公酒店式公寓/LOFT组合空间SOHO办公康体养生中心莞城家居东莞数码名品体验数码百货IT旗舰体验名品家具展销时尚家居依托中央金融区高端商务办公氛围，以聚焦区域金融、国际贸易、总部经济等产业的现代智能办公为引擎，结合东莞名品展销，导294、入五星级酒店、品质会所、SOHO办公等品质配套，领航区域经济活力7.17 Business Planning 商业策划182Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计商业业态策划康体养生中心商业业态策划康体养生中心主题概念 核心功能构建创意文苑设计师Block潮流地下街风情酒吧区文艺画廊实验剧场庆典广场时尚发布T台以水系和绿地创造丰富的消费空间，布局文化展演设施，时尚创意类商业业态，由品牌发布活动295、加以催化，打造面向年轻潮流客群，汇聚人文创意元素的活力高地养生会所健身club结合华康集团自有医药产业资源，以都市健检诊疗为特色，综合运动主题零售、健身休闲、养生会所等相关业态，形成以乐活健康为主题的特色商业设施7.17 Business Planning 商业策划183CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计商业业态策划康体养生中心3).品质居住组团人居福地以精致的文化展示空间和设计师概念店为296、载体，发布推广“东莞创造”品牌，综合酒吧娱乐、潮流购物等配套，引领都市时尚创意文化主题概念绿色住宅商务会议酒店风尚购物汇都市outlets以营造舒适的都市居住空间为前提，利用新型采暖制冷、立体绿化等技术，打造东莞首个低碳健康住宅，树立环保节能示范社区，同时配套家庭消费综合体、康体养生等商业设施7.17 Business Planning 商业策划184Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计11297、22234555Phase 1(Infrastructure Development)-Infrastructure-Roads-Parking-Water CanalPhase 3(Landmark Development)-Iconic Office Tower C-SOHO Tower B&D-Retail BPhase 5(Cultural Development)-Canal Pearl Island-Art/Cultural Center-Green Design CenterPhase 2(Anchor Development)-Bus Terminal-Subway Link&298、Retail-SOHO Tower A-3 Star Hotel Phase 4(Residential Development)-Residential Towers-Retail C分期1（基础设施）-基础设施-路网-停车-滨水景观分期3（地标）-地标塔楼-SOHO办公塔楼 B&D-商业裙房 B分期5（文化设施）-滨水珍珠岛-艺术文化中心-绿色设计中心分期2（裙房）-公交换乘站-地铁接驳与地下商业-SOHO办公塔楼 A-三星级酒店分期4（住宅楼）-住宅楼-商业裙房 C7.18 Phasing Diagram 分期建设1小时以内LESS THAN 1HR2小时以内LESS THAN 2HR3299、小时以内LESS THAN 3HR185CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.19 Sunlight Analysis 日照分析CCDI Page 1 of 16?2.6m/s?1.1?CFD?1.1?75?1.5Pa?2.1?1?/?VG?Zr?Vr?3-1?mrrzZZVV?3-1 V z?Z?V r?r Z?10?Z r?Z?m?0.14?2.2?CCDI Page 2 of 16?300、3.1?1.5?3.2?1.5?3.3?20?3.4?20?186Primary Master Planning of Private Enterprises in Dongguan Design Option A-Urban Street 方案A-城市街区CHAPTER 05东莞民盈经济总部大厦项目总体规划设计186Primary Master Planning of Private Enterprises in Dongguan 东莞民营企业总部项目初步概念总体规划设计Design Option A-City Ark 方案A-城市方舟CHAPTER 057.20 CFD Wind Simu301、lation CFD风模拟?3.5?100?3.6?100?5m/s?2?3.7?1.5?3.8?20?3.9?100?187CHAPTER 05Design Option A-Urban Street 方案A-城市街区Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计187CHAPTER 05Design Option A-City Ark 方案A-城市方舟Primary Master Planning of Private Enterprises in Dongguan 东莞民盈企业总部302、项目初步概念总体规划设计7.20 CFD Wind Simulation CFD风模拟188Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计使用循环冷却塔用水冲刷厕所。1Recycled CT Bleed Off冷却塔水循环利用电梯下降重力再生能源，大量节省能源。4Regenerative Lift Drives能源再生电梯使用循环空调冻水补充冷却塔用水需要。5Recycled AC Condensat303、e循环空调冻水为自行车设置的地下自行车库鼓励人们尽可能使用自行车上下班。6Bicycle Shed自行车库邻近的地铁与公交车站降低人们对机动车的依赖，改善空气质量。7Public Transportation公共交通在裙房屋顶安置雨水收集系统以降低消耗与操作成本。2Rainwater Collection雨水收集LOW-E玻璃与XIR玻璃.X.I.R.膜玻璃系统能系数与透光率。3High Performance Facade高性能立面同时提供较高的遮阳方案C生态技术策略Primary Master Planning of Private Enterprises in Dongguan 东莞民营304、企业总部项目初步概念总体规划设计7.21 Ecological Strategy for Option C 方案C的生态策略189CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计LEVEL B-2LEVEL 1LEVEL 3LEVEL B-1LEVEL 2LEVEL 4ParkingRetail7.22 Retail Distribution Diagram-Option C 商业分布图-方案C地下二层305、平面一层平面二层平面地下一层平面停车商业四层平面三层平面190Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.23 Plans-Level B2,B3,B4 Floor Plan 地下二、三、四层平面Level B3&B4 Floor Plan 地下三、四层平面Level B2 Floor Plan 地下二层平面020m40m60m020m40m60m191CHAPTER 07Design Opti306、on C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.23 Plans-Level B1,Level 1 Floor Plan 地下一层、首层平面Level B1 Floor Plan 地下一层平面Level 1 Floor Plan 地下一层平面020m40m60m020m40m60m192Primary Master Planning of Private Enterprises in Dongguan Design Option C-The307、 Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计020m40m60m020m40m60m7.23 Plans-Level 2,3 Floor Plan 二、三层平面Level 2 Floor Plan 二层平面Level 3 Floor Plan 三层平面193CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计Level 4 Floor Plan 四层平面7.23 P308、lans-Level 4 Floor Plan 四层平面020m40m60m194Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.24 Area Schedule 面积表 总用地面积105,549 规划总建筑面积600,000 规划容积率5.68实际总建筑面积600,080 实际容积率5.69总建筑面积一览表序号序号建筑名称商业名称所属楼层商业类型功能层数总高度（m）限高（m）单层建筑面积（）总高度309、（m）楼层数单层建筑面积（）总建筑面积（）总建筑面积（）注释注释1 塔楼ASOHO办公40200310310351801801801801,62264,8802 塔楼B塔楼C-办公塔楼C-5星级酒店SOHO办公5A级办公酒店451,23855,71096,58035,0003551,756标志性主塔楼共75层4201,7501,193标志性主塔楼共75层5 塔楼D商业公寓 塔楼 1公寓 塔楼 2公寓 塔楼 3SOHO办公5565,6156商业182,2957公寓20800800800800160008910 商务酒店公寓公寓酒店50302540000合计2400020000600,080分类商310、业面积表1 商业A商业B商业C商业D商业E商业F滨水步行街地铁商业塔楼A下层344442-3116,88022,640首层为公交换乘站2塔楼B、C、D下层9,79041,4203公寓塔楼下层9,04538,4554商务酒店下层6,00024,0005东莞大道与鸿福路路口5,70022,8006滨水休闲岛16,3006,30010,380789 合计（商业部分）16,3006,300182,295总用地面积105,549 规划总建筑面积600,000 规划容积率5.68实际总建筑面积600,080 实际容积率5.69总建筑面积一览表序号序号建筑名称商业名称所属楼层商业类型功能层数总高度（m）限高311、（m）单层建筑面积（）总高度（m）楼层数单层建筑面积（）总建筑面积（）总建筑面积（）注释注释1 塔楼ASOHO办公40200310310351801801801801,62264,8802 塔楼B塔楼C-办公塔楼C-5星级酒店SOHO办公5A级办公酒店451,23855,71096,58035,0003551,756标志性主塔楼共75层4201,7501,193标志性主塔楼共75层5 塔楼D商业公寓 塔楼 1公寓 塔楼 2公寓 塔楼 3SOHO办公5565,6156商业182,2957公寓20800800800800160008910 商务酒店公寓公寓酒店50302540000合计240002312、0000600,080分类商业面积表1 商业A商业B商业C商业D商业E商业F滨水步行街地铁商业塔楼A下层344442-3116,88022,640首层为公交换乘站2塔楼B、C、D下层9,79041,4203公寓塔楼下层9,04538,4554商务酒店下层6,00024,0005东莞大道与鸿福路路口5,70022,8006滨水休闲岛16,3006,30010,380789 合计（商业部分）16,3006,300182,295195CHAPTER 07Design Option C-The Canal City 方案CPrimary Master Planning of Private Enter313、prises in Dongguan 东莞民盈经济总部大厦项目总体规划设计7.25 Photographs of the Model-Option C 模型照片-方案C196Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.25 Photographs of the Model-Option C 模型照片-方案CCHAPTER 07Primary Master Planning of Private 314、Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计197Design Option C-The Canal City 方案C7.25 Photographs of the Model-Option C 模型照片-方案C198Primary Master Planning of Private Enterprises in Dongguan Design Option C-The Canal City 方案CCHAPTER 07东莞民盈经济总部大厦项目总体规划设计7.25 Photographs of the Model-Option C 模型照片-方案C东莞市315、民盈经济总部大厦项目总体规划设计Primary Master Planning of Private Enterprises in Dongguan CHAPTER 08 Work Model Photos 工作方案模型照片200Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计工作方案模型照片 Work Model PhotosCHAPTER 08201CHAPTER 08工作方案模型照片 Work Model PhotosPrimary Master Planning of Privat316、e Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计Primary Master Planning of Private Enterprises in Dongguan CHAPTER 09Conclusion 结语东莞市民盈经济总部大厦项目总体规划设计205CHAPTER 09Conclusion 结语Primary Master Planning of Private Enterprises in Dongguan 东莞民盈经济总部大厦项目总体规划设计结语：三个方案提供了三种截然不同的商业布局和公共空间的组织方式：1.方案A：城市街区 一条连接艺术、文化317、商业区域的多层次的立体步行街道。将不同业态的商业沿步行街布置，同时用商业主动线连接公共交通系统，在给市民提供换乘方便的同时，利用人流带旺整个商业。2.方案B：中央公园 一个绿色的城市客厅。通过一个倾斜的绿化草坡为市民提供一个聚会及交流的场所，将主要商业区域布置在中央公园下方，为消费者提供一种连贯的购物体验。3.方案C：滨水城市 一种城市滨水生活体验。在地块内设计了一个景观水系，并沿线设置餐厅、咖啡厅、文化展厅等，在充满活力的商业环境下促成公共聚集及交流氛围。我们坚信，以上述概念方案为基础开发的东莞民营企业总部项目，以贵司对东莞地产市场的准确定位为指引，以我司丰富的综合体设计经验为后盾，建成后318、将成为东莞新的城市活力源，成为东莞一张新的绿色、生态、人文的“城市名片”。ConclusionThree options provide three different space arrangement methods of retail layout and public space:1.Option AThe Urban StreetA multi-level shaded pedestrian street which connects arts,culture,and retail areas together.A variety of retail programs have be319、en lined along the street,with multifarious transit system linked by retail circulation,the entire retail area could be activated by abundant pedestrian while providing convenience public transport exchange.2.Option BThe Central ParkA Green Urban Living Room.An open space for civic social and commun320、ity interaction has been provided by a sloping lawn.The major retail area are accommodated under the large central park that create a continuous experience for the citizens.3.Option CThe Canal City-An Urban Waterfront Experience.A grand canal system has been proposed in the site which is lined with 321、restaurants,cafes,art galleries supporting public and social interaction within a high-energy retail environment.We believe,based on these three excellent schemes above,guided by exact marketing positioning from the client,supported by our abundant mixed-use development design experiences,the Dongguan CBD Mixed-use Development Project will become the celebrated Urban Destination,as well as a green,ecological,and culture Urban Card for the city of Dong Guan.