1、售楼处公寓公区 样板房,W U H A N BFS(DONGHU)CENTERINTERIOR STYLE GUIDE,s h o w,Wuhan,referred to as Han,also known as the Jiangcheng project,is built on the Qiantang River.Wuhan is located in the east of Jianghan Plain and the middle reaches of the Yangtze River.The Yangtze River and its largest tributary,Hanj2、iang River,meet here,forming a pattern of three towns,Wuchang,Hankou and Hanyang.The citys rivers are crisscross,lakes and ports are interwoven,and the water area accounts for one quarter of the citys total area.It is the political,financial,cultural,scientific and educational area in Central China 3、And transportation center.武汉，简称“汉”，别称江城项目依钱塘江而建，武汉地处江汉平原东部、长江中游，长江及其最大支流汉江在此交汇，形成武昌、汉口、汉阳三 镇鼎立的格局，市内江河纵横、湖港交织，水域面积占全市总面积四分之一.为中国中部地区的政治、金融、文化、科教及交通中心。,地域分析 LOCATION ANALYSIS,E A S T L A K E东 湖,W U H A N C H A N G J I A N G B R I D G E武 汉 长 江 大 桥,S A N D L A K E,沙 湖,SITE场地,Y,W U H A N U N I V E R S I4、 T武 汉 大 学F i r s tr o w,H I L L,M O S H A N磨 山o ft h e,G R E E N L A N DC E N T E R 武 汉 绿 地 中 心L O C A T I O NA N A LY S I S,金融街（东湖）地块介绍 客户分析 设计理念介绍现代主义与游艇 硬装元素提取,CONTENT目录,THE CONCEPT故事概念,INTERIOR ANALYSIS室内分析展示动线规划 意向图片空间效果（1F大堂、B2F大堂、F大堂、电梯厅、标准层、70户型、100户型、140户型）,金融街（东湖）地块,100、140户,售楼处,样板房,公区,20 5、0户,年轻客群,高端客群,T2 B2F,T2 1F,T2 3F,区位分析/项目概况,故事：游艇系列,展示动线规划,效果图（售楼处1F大堂/B2F大堂/3F大堂电梯厅标准层70户型/100户型/140户型）,风格：流线、现代主义、时尚、经典,目标人群,70、70双钥匙户,故事：樱花系列,概念The ConceptStay up-to-date with arts and fashion trendsYoung elite class,hedonism Get in touch with somethings new,In the age of social media and easy trav6、el,society can now easily watch what other people do in their lives.Although some experiences become more affordable,real luxury can only be found in the quality of daily life and privacy.To this end,extract the elements of yachts,we hope to provide customers with top-level international development7、 of residential services,combined with intelligent and rich design,focusing on luxury and comfort.,SYMBOL CUSTOMIZATION元素提取 硬装方向,STYLE INSPIRATION风格灵感,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,主题：樱 花,主题：游 艇,售楼处打造标杆,雅致 人文 艺术,雅致 品质 价值,T2#公寓风格更趋近于现代,设计主题 DESIGN THEME,WUHAN BFS(DONGHU)CENTER INTERIOR8、 STYLE GUIDE,The chosen furniture was an inspiration of multi culture,arts and architecture and drawn them into unique pattern,fabrics and shapes.Sophisticated forms designed under modern language composed with unique shapes which expresses as an element of Shanghai vibe create unique pieces and bri9、ngs the elegant vibe to the space.,HARD DECORATION DESIGN LANGUAGE硬装设计语汇,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,The chosen furniture was an inspiration of multi culture,arts and architecture and drawn them into unique pattern,fabrics and shapes.Sophisticated forms designed under modern languag10、e composed with unique shapes which expresses as an element of Shanghai vibe create unique pieces and brings the elegant vibe to the space.,FF&E DECORATION DESIGN LANGUAGE软装设计语汇,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,FF&E DETAILS软装细节,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,ART WORK SUGGES11、TION艺术品建议,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,售楼中心D E S I G N C O N C E P T设计概念 S P A C E S C H E M E平面规划 E F F E C T P R E S E N T A T I O N效果呈现,东湖之畔 卓越体验,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,STYLE INSPIRATION-|风格灵感,优 雅 Elegant,标志性 Iconic,品 质 Quality,曲 线 Curvy,元素提取,灵感来源,建筑以 樱花花瓣 为灵12、感,室内延续 建筑的设计语汇,EVOLUTION OF ELEMENTS-|元素演变,从樱花的图片中提取元素，进行简化,运动趋势,将提取的元素增加飘落的 趋势，增加运动的灵动性,元素体现,将运动的元素附着在室内 的造型的表面。,空间墙体 是由一瓣瓣自然花瓣构成的,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,花 蕊-自 由 生 长,花 瓣-轻 盈 飘 动,阳 光-光 合 作 用,CONCEPT EXTENSION-|概念延伸,PLAN OF SALES OFFICE|售楼处前场平面方案,2F PLAN1、雪茄休闲区 182、品酒休闲区753、卫生间113、14、收银室185、电梯厅过厅 406、室外景观露台 170,1F PLAN1、前厅 502、洽谈 1053、水吧装置区 464、儿童区 85、1F电梯厅 226、沙盘展示区 1707、卫生间 38,1,2,5,7,3,6,1,2,5,3,4,4,6,沙盘直径：13m弧长：10m,PLAN OF SALES OFFICE|售楼处后场平面方案及动线,3F PLAN1、100户型样板房2、3F电梯厅 19客户动线,21,营销包装此立面,Rendering 售楼处一层入口门厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处一14、层入口门厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处一层洽谈区效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处一层洽谈区效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处一层沙盘区效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处一层卫生间效果图,H:4400mm,仿铜不锈钢,木饰面,镜面不锈15、钢,米色大理石,米色大理石,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处二层VIP效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处二层收银室效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Rendering 售楼处二层红酒雪茄室效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,OFFICE SPACE 售楼处三层办公空间,WUHAN BFS(DONGH16、U)CENTER INTERIOR STYLE GUIDE,FURNITURE BRAND 家具品牌,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,SOFT DECORATION 软装配饰,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,SKY BAR 户外露台,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,首 层 住 宅 入 户 大 堂ENTRANCEHALL雅致/柔美,THE LOBBY首层大堂效果图,WUHAN BFS(DONGHU)CENTER INTERI17、OR STYLE GUIDE,THE LOBBY首层大堂效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,THE LOBBY FF&E首层大堂软装意向,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,ART WORKS 艺术品,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,B2F地下归家大堂 B2FHALL极致/人文,B2F ENTRANCE HALL B2F门厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,B18、2F ENTRANCE HALL B2F门厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,ELEVATOR CABS电梯轿厢效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,3F商业入户大堂3FHALL自然/雅致,STYLE ST INSPIRATION风格灵感,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,Lay Out三层大堂平面方案对比,原三层大堂平面方案,最新三层大堂平面方案,WUHAN BFS(DONGHU)CENTER INTERIOR S19、TYLE GUIDE,3FHALL RECEPTION商业入户大堂 门厅效果图方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,3FHALL RECEPTION商业入户大堂 接待区效果图方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,3FHALL RECEPTION商业入户大堂 接待区效果图方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,3FENTRANCE HALL商业入户大堂 书吧效果图方案,WUHAN BFS(DONGHU)CENTER INTER20、IOR STYLE GUIDE,3F ELEVATOR HALL商业入户大堂 电梯厅效果图方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,RECEPTION ROOM FF&E接待室软装意向方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,标准层STANDARD FLOOR,STANDARD FLOOR ELEVATOR HALL标准层电梯厅效果图方案一,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,STANDARD FLOOR WALKWAY标准层过道效果21、图方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,STANDARD FLOOR WALKWAY标准层过道效果图方案（入户门楣对比）,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,STANDARD FLOOR WALKWAY标准层过道效果图（低区）,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,现代/简约,70户型,Lay Out-70 户型（单钥匙方案）,FOYER(玄关)LIVING ROOM(客厅）DINING ROOM(餐厅）KITCHEN(厨房）BED22、ROOM(卧室）BATHROOM(卫生间）,2,3,41,5,6,70 户型,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 70户型展示样板房客餐厅效果图,卧室移门开放状态,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 70户型展示样板房客餐厅效果图,卧室移门关起状态WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 70户型客23、餐厅交付标准效果图,客餐厅交付标准方案一WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 70户型展示样板房主卧室效果图,卧室床背景方案WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 70户型主卧室交付标准效果图,卧室交付标准方案一WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&BED ROOM 70户型展示样板房起居室&主卧室效果图,景观面WUHAN BFS(DONGHU)CENTE24、R INTERIOR STYLE GUIDE,BATHROOM 70户型展示样板房卫生间效果图,卫生间效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,THE CONCEPT-HARD DECORATION材质分析,FF&E MATERIALBOARD软装材质,HARD DECORATIONMATERIAL BOARD硬装材质,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM FF&E客厅软装意向方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GU25、IDE,MASTER BEDROOM-FF&E主卧软装意向方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,FFE DETAILS软装细节,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,BATHROOM FF&E卫生间软装意向方案,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,现代/艺术,10 户型,Lay Out-100 户型,1,2,3,4,5,6,7,100 户型,FOYER(玄关)LIVING ROOM(客厅）DINING ROOM(餐厅）KITCHEN26、(厨房）BEDROOM(卧室）CLOAKROOM(衣帽间）BATHROOM(卫生间）,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 100户型展示样板房客餐厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 100户型客餐厅交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 100户型展示样板房客餐厅效果图,27、WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 100户型客餐厅交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BEDROOM 100户型展示样板房主卧室效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BEDROOM100户型主卧室交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 1028、0户型展示样板房卫生间&衣帽间效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 100户型卫生间&衣帽间交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,THE CONCEPT-HARD DECORATION材质分析,FF&E MATERIALBOARD软装材质,HARD DECORATION MATERIAL BOARD硬装材质,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,现代/艺术,140户型,Lay Out-29、140 户型,1,2,3,4,5,6,景观面,140户型,FOYER(玄关)LIVING ROOM(客厅）DINING ROOM(餐厅）KITCHEN(厨房）MASTER BEDROOM(主卧）CLOAKROOM(衣帽间）MASTER BATHROOM(主卫）GUEST BEDROOM(次卧）GUEST BATHROOM(次卫）LAUNDRY（家政间）,7,8,9,10,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 140户型展示样板房客餐厅效果图,WUHAN BFS(DONGHU)CENTER INT30、ERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM140户型客餐厅交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM 140户型展示样板房客餐厅效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,LIVING ROOM&DINING ROOM140户型客餐厅交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BEDROOM 140户型展示样板房主卧室31、效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BEDROOM 140户型主卧室交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 140户型展示样板房卫生间&衣帽间效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,MASTER BED ROOM 140户型卫生间&衣帽间交付标准效果图,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,THE CONCEPT-HARD DECORATION材质分析,FF&E MATERIALBOARD软装材质,HARD DECORATIONMATERIAL BOARD硬装材质,WUHAN BFS(DONGHU)CENTER INTERIOR STYLE GUIDE,