1、；滇池国际会展中心 9 号地块 4#,C1,D2栋样板房室内设计,KUNMING;DIANCHI INTERExHIBITION CENTER PLOT 9昆明,NATIONAL CONVENTION AND NO.4,C1,D2 MODEL HOUSES,CONTENT目录,CONTENT目录01PROJECT LOCATION/项目区位02 PERIPHERAL MATCHING/周边配套03ARCHITECTURAL APPEARANCE/建筑外观04CUSTOMERS ANALYSIS/客群分析05DESIGN SCHEME/设计方案06 CONCEPT INTENTION/意向概念02、7 DESIGN EFFECT/设计效果08MATERIAL INTENTION/物料示意,ANALYSIS OF GEOGRAPHICAL ENVIRONMENT地理坏境分析,项目 区位,龙湖听蓝半岛均价 17282 元/平方米万科翡翠滨江均价 16000 元/平方米绿地东南亚中心均价 18500/平方米,绿地东南 亞中心,万科翡翠 濱江,龙湖听蓝 半岛,PROJECT BLOCK项目地块昆明-滇池国际会展中心 8 号地块精装修样板房项目，昆明市官渡区六甲街道办事处，左滇池会展西路，南昆明国际会展中心。KUNMING-DIANCHI INTERNATIONAL CONVENTION AND 3、EXHIBITION CENTER NO.8 PLOT FINE DECORATION MODEL HOUSE PROJECT,KUNMING GUANDU DISTRICT LIUJIA STREET OFFICE,LEFT DIANCHI LAKE CONVENTION AND EXHIBITION WEST ROAD,SOUTH KUNMING INTERNATIONAL CONVENTION AND EXHIBITION CENTER.,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,4、C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,ANALYSIS OF GEOGRAPHICAL ENVIRONMENT地理坏境分析,项目 区位,公园,高尔夫 俱乐部,北站,景区,美食城,湿地,物流,商圈,医院,大学城,邮局,项目 区位,车市,PERIPHERAL MATCHING周边配套,省重点学校：云南大学、昆明理工大学、国家检察官学院、云南体育运动职业技术学院、昆明藝術職業學院便民设施：昆明同仁医院、昆明邮局中心、拓东体育中心、昆明动物园、昆明北站、呼馬山車市招商银行/建设银行/华夏银行/交通银行/中国银行/富滇5、银行/农业银行附近商业中心区：万达广场、高原明珠美食一条街、金源时代购物中心、KKONE 购物中心、云紡商業區裝飾廣場、邦勝電器城、福寶文化城其他：如意公园、福田区体育公园、宝丰湿地公园、凤凰山科普生态公园、官渡森林公园,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,ARCHITECTURAL APPEARANCE建筑外观,KUNMING;DIANCHI INTERNA6、TIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,ARCHITECTURAL APPEARANCE建筑外观,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,核心客户 CORE CUSTOMER,重7、要客户 IMPORTANT CUSTOMER,偶得客户 ACCIDENTAL CUSTOMER,CUSTOMERS TO ANALYSIS客群分析,IN THIS PROJECT,THE MAINSTREAM OF SHENZHENS RICH CUSTOMER BASE FOR THE MARKET TO CONSIDER THE MAIN OBJECTIVES,TO MEET THE RESIDENTIAL FUNCTIONS OF SUCH GROUPS.SUCH GROUPS ATTACH IMPORTANCE TO REGIONAL LOCATION AND QUALITY OF L8、IFE,THE CITY IS THE HIGH-END CUSTOMER BASE.ON SUCH BASIS,TO ATTRACT INVESTMENT CLIENTS INSIDE AND OUTSIDE THE PROVINCE AS AN IMPORTANT CUSTOMER;CUSTOMER THROUGHOUT THE REMAINDER OF THE CASE TO MY CUSTOMERS.本项目中，以昆明市中高端客户群体为市场主要考虑目标，满足此类群体居住功能。此类群体重视区域位置及生活品质，属于城市主流客户群。在此类基础上，吸引到的省 内外投资客户为重要客户；全国其余客户9、为本案偶得客户。,CORE USERS:SUCH GROUPS ARE MAINLY YOUTH GROUPS AND THEIR FAMILIES ARE IN THE UPPER CLASS OF SOCIETY,HAVE CERTAIN SOCIAL STATUS AND ECONOMIC BASE,THE GROUP LEADING THE OPERATION OF SOCIAL RESOURCES SMARTFORTUNE CLASS.核心用户：此类群体以中年稳定的成功群体为主，其家庭处于社会高层阶级，具备一定的社会地位与经济基础，该群体主导社会资源运作的财智阶级。,IMPORTAN10、T CUSTOMER:THE PROVINCE OF INVESTMENT IN CUSTOMER CARE AS AN IMPORTANT CUSTOMER,SUCH GROUPS HAVE A CERTAIN ECONOMIC STRENGTH,THE INVESTMENT HAS SOME EXPERIENCE,THE PURCHASE OF A LARGE PORTION OF THE PROPORTION OF THE INVESTMENT PROPERTY OF THE GROUP.重要客户：以省内投资客护为重要客户，此类群体具备一定经济实力，对投资有一定经验，购置物业占据 該群體11、投資比例的較大部分。EVEN CUSTOMERS:INVESTMENT GROUPS IN THE PROVINCE AND OTHER REGIONS.偶得客户：省内及其他区域投资群体。,CUSTOMER BASE LOCATION-GRADE LOCK客群定位-分级锁定,APARTMENT DESIGN PLAN4#C1 户型（224）设计方案,DESIGN PROGRAM设计方案,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；12、滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,CHARACTER POSITIONING人物定位,THREE GENERATIONS三代同堂，其乐融融男主人:50 岁，企业 CEO拥有一家规模五十人内的互联网公司，程序员出生，平日喜爱旅游，擅长社交。女主人:46 岁，花艺师有自己独到的审美态度，拥有自己产品品牌，热爱生活，喜爱自然。女儿:17 岁为考入国内知名院校在努力学习中，平日热爱阅读和小提琴。爷爷：76 岁，国企退休干部 喜愛閱讀與遛鳥。奶奶：72 岁，退休教授喜欢安逸娴静的生活环境，喜欢音乐与阅读。,GENERAL PLAN OF THE BUILDING建筑总平面图13、,C1 户型,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,ORIGINAL PLANE4#C1 户型（224M）原始平面图,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C14、1,D2 栋样板房室内设计,ORIGINAL PLANE4#C1 户型（224M）平面方案,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,DESIGN INSPIRATION设计灵感,清雅冷逸，自然苔绿ELEGANT NATURAL,“静谧是不可度量的居所”来回应这番哲思之于现代城市生活的理解，以现代极 简主义为骨架，还原凈、少、简明的东方禅意。SERENITY IS 15、AN IMMEASURABLE PLACE TO LIVE IS A RESPONSE TO THIS PHILOSOPHYS UNDERSTANDING OF MODERN URBAN LIFE,WHICH TAKES MODERN MINIMALISM AS THE FRAMEWORK TO RESTORE THE PURE,LESS AND CONCISE ORIENTAL ZEN.,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆16、明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,CONCEPT OF INTENT意向概念,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GUIDE VIEW客餐厅导视图（角度一),KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODE17、L HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,RENDERING SCHEME客餐厅效果图(角度一）,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GUIDE VIEW客餐厅导视图（角度二),RENDERING SCHEME客餐厅效果图(角度二）,KUNMING;DIANCHI INTERNATIONAL CON18、VENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GUIDE VIEW主卧导视图,RENDERING SCHEME主卧效果图,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GUIDE VIEW卫生间导视图,REND19、ERING SCHEME卫生间效果图,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,MATERIAL INTENTION物料示意,SMOKY GRAY烟灰色,FRENCH GREY浅灰色,LOTUS ROOT GRAY藕灰色,MOSS GREEN苔绿色,TAUPE棕灰色,GREY COFFEE COLOR灰咖色,KUNMING;DIANCHI INTERNATIONAL20、 CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,APARTMENT DESIGN PLAN4#D2 户 型（300.3）设 计 方 案,DESIGN PROGRAM设计方案,CHARACTER POSITIONING人物定位,、,THTEE WARM HOUSES三口浪漫之家,男主人:42 岁，影视制片人多部短片影视的制片人，目前随妻子工作定居昆明，是在国内的第一个家，工作之餘喜歡度假與高爾夫球。女主人:38 岁，华侨舞蹈家是一21、位出色的在国际上小有名气的舞蹈家，常四处演出，目前在范范围的授课 培養舞蹈愛好者。,女儿:11 岁由于父母工作原因，目前就读于当地的国际学校，学业之余已经是是几个知名品牌 的簽約童星，平時愛好唱歌舞蹈。,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GENERAL PLAN OF THE BUILDING建筑总平面图,D2 户型,KUNMING;DIANCHI INTE22、RNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,ORIGINAL FLOOR PLAN4#D2 户型（300.3M）原始平面图,1,23150,1001050 700,2000,800,2000,2250,2800,300,2650,1600,1000,2200,1300,500,1800,100,1,23150,1050 700100,2000,800,2000,2250,2800,300,2650,160023、,1000,2200,1300,500,1800,100,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,OPTIMIZE PLANE4#D2 户型（300.3M）平面方案,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERI24、OR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,尖端混搭，理性交织MODERN MIX ART,追寻强烈的审美个性，保持冷静睿智，让设计围绕着尖端混搭、理性交织而展开，打破傳統定式，跳躍至自由國度。THE PURSUIT OF STRONG AESTHETIC PERSONALITY,KEEP CALM AND WISE,LET THE DESIGN AROUND THE TIP OF THE MIxTURE,RATIONAL INTERWOVEN AND SPREAD OUT,BREAK THE TRADITIONAL STEREOTYPES,jUMP TO THE25、 FREE COUNTRY.,CONCEPT OF INTENT意向概念,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,CONCEPT OF INTENT意向概念,LIVING ROOM INTENTION意向方案,GUIDE VIEW客厅导视图（角度一),KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION C26、ENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,RENDERING SCHEME客餐厅效果图(角度一）,KUNMING;DIANCHI INTERNATIONAL CONVENTION AND ExHIBITION CENTER PLOT 9 NO.4,C1,D2 MODEL HOUSES INTERIOR昆明；滇池国际会展中心 9号地块 4#、C1,D2 栋样板房室内设计,GUIDE VIEW客厅导视图（角度二),RENDERING SCHEME客餐厅效果图(角度二）,GUIDE VIEW主卧导视图,RENDERING SCHEME主卧效果图,GUIDE VIEW卫生间导视图,RENDERING SCHEME卫生间效果图,MATERIAL INTENTION物料示意,MATERIAL INTENTION材料意向,OFFWHITE灰白色,FRENCH GREY浅灰色,DARK RED暗红灰,DARK INK墨色,GREY COFFEE灰咖色,BROWN COFFEE棕咖色,KHAKI LIGHT卡其灰,