1、?D E N T S U C R E A T I V E T R E N D S2 0 2 32023?告?去?盟?确?去?FRED LEVRON?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS新都市物語2?2022?2023?副?副?2023?PATRICIA McDONALD?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS3?盟?太?2023?福?封?锋?封?喧?2023?去?包?副?East meets East?千?的?千?务?封?匹确2、?2023?盟?导?喧?去?去?务?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSINTRODUCTION&TRENDS新都市物語4DENTSU CREATIVE TRENDS 2023:A TALE OF NEW CITIES?2023?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSHANDBRAKES ON GROWTH?THE IMPERATIVE FOR GOOD?REBEL WITHOUT A FILTER?AI-DENTITYAI?THE GREAT OPT OUT?THE GREAT OUTDOORS?T3、OXICITY IN TECHNOLOGY?META DIVERSITY?MENTAL HEALTH IN CRISIS?THE JOY IMPERATIVE?THE END OF MONOCULTURE?THE QUEST FOR CULTURE SHOCK?INTRODUCTION&TRENDSBRANDS AND BUSINESSES IN THE BALANCE?52023?12?THEENDOFMONOCULTURE#1 OF 12 TRENDS FOR 2023A TALE OF NEW CITIESTHE END OF MONOCULTURETHE END OF MONOCULT4、URE?去?Z?去?去?副?去?Cultural Fluency?导?Aminata B.Sow?Cultural Fluency?务?Roblox?去?7A TALE OF NEW 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都 市 物 語A TALE OF NEW CITIESTHE IMPERATIVE FOR GOOD:BY THE NUMBERS?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD67A TALE OF NEW CITIES?喧尊?务?喧?号?27?喧?副?喧?撰?千?Santiago Network?叛?Tesco?盟?Grocery 44、Gazette?盟?2025?Tesco?务?新 都 市 物 語?封?The Outnet?尽Selfridges?2030?50%?Thrift?Hurr?By Rotation?太?务?THE IMPERATIVE FOR GOOD:WHAT IT LOOKS LIKE?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD68A TALE OF NEW CITIES?割?副?叛?姿封?千?We the Power?务?#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD?割?务封?尽?千?Nokia?N45、okia Circular?纸?纸?尽?Apple?纸?69THE IMPERATIVE FOR GOOD:WHAT IT LOOKS LIKE?The Co-operative Bank?Withdraw From This?喧?纸?太?ATM务?副?务?封?务?呢?千?姿封?喧?尼?20撰?割?牌?HOLDING BANKS TO ACCOUNT:CO-OP?A TALE OF NEW CITIES#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOOD70OUR WORK?A TALE OF NEW CITIES#12 OF 12 TRENDS F46、OR 2023THE IMPERATIVE FOR GOOD2.4BN?3.7M?($)1.5M?去?告?尊?撰?尊?割?去?去?割?去?Crayola?Colors of theWorld?MOB?PureCulture Beauty?Victor Casale剽?24?导?去?40撰?campaign?姿?campaign?Effies Iridium Award?Global Best of the Best EffieAwards务?/?副?HELPING CHILDREN CREATE THEIR PLACE IN THE WORLD?OUR WORK?71A TALE OF NEW47、 CITIES#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOODTHE IMPERATIVE FOR GOOD:A PERSPECTIVE?JUNE FONG?尊?姿?研?Bank of England?割?9?12?V?割?18?U?历?撰?割?告?去?姿?割?词割?56%?愿?52?割?割?尊?告?副?尊?封?封?53?Z?去?Waitrose?告?Prada?撰?叛?割?割?割?导?叛?副?割?副?撰?00?导?历?研?告割导?尽?54?告?ESOV?纸?呢?Rollo May?Mans Search for myself?55?送?副?送?48、割?映?割?姿割?吁?导?ESG?喧?映?割?务?BAU?映?映?721.?割?尊?告?割?2.?纸?permacrisis?确?喧?叙?3.?呢?告?姿?割?纸?务?WHAT IT MEANS FOR BRANDS?A TALE OF NEW CITIESHANDBRAKES ON GROWTHTHE IMPERATIVE FOR GOOD新 都 市 物 語73新都市物語SUMMARY?盟?Charles Dickens?映?务?2023?封?务?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIX74CONTRIBUTORSA49、 TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIXCAROLINE DEANGIULIETTA VENTOCHINMAY KARANDIKARPATS MCDONALDRACHEL LINMARIIA LEBEDIEVABECKY LYONTIFFANY CHENCRISTINA URBANKEELY ADLERTINA CHANGSABIHA KHANNICOLAS RAMAZZOTTIEVELYN SUHANNAH AINSWORTHASPEN GRAMSWEI QING LIMJACK GIPPAMINATA SOWEMMA ODENDAALANTONIA COLLINSBROOKE ERLICHWIL KOSLOWSKIKATIE MCNAUGHTONSERGIO BARRIENTOSTIM MOTTAU75THANK YOU?DENTSU CREATIVE?