1、Created by ISUX Brand Center2016.02Tencent EnterpriseBrand Book腾讯企点品牌书45This guideline contains basic principles and examples that are needed to maintain the consistency of Tencent Enterprises brand identity,from the primary logo,colors,graphic device,imagery through to the typographic style.It show2、s you what these key elements are and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communicat3、ion pieces.It is not essential to use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本规范手册包含的品牌基本原则和使用案例，通过基本标志,品牌色,图形设计以及图像排版风格，以保持“腾讯企点”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然4、而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的基本规则，从而衍生出更具创新,新颖,个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎67Contents目录1.01Brand Overview品牌概述10-111.00Brand品牌2.00Logo标志3.00Color品牌色2.01Logo Elements标志元素20-212.021.02Basic LogoBrand Core Value标准标志品牌核心价值22-2312-132.031.032.041.04Vertical LogoBrand StructureSymbolBrand Pr5、oduct Portfolio垂直标志品牌结构图形标志品牌产品目录24-2514-1526-2716-172.05Clear Space安全区域28-292.06Minimum Size最小尺寸30-312.07Logo Placement版式位置32-332.08Restrictions使用与限制34-353.01Brand Color品牌标准色38-393.02Color Proportion颜色比例40-413.033.04Product Color SystemBackground Color产品色彩系统背景颜色42-4344-455.01Business Card名片56-575.06、0Applications品牌应用系统5.02Stationery办公应用58-595.03Brand Products品牌产品60-615.04Badge徽章62-635.05Brochure册子64-655.06App Icon/Splash应用程序图标启动闪屏66-674.00Typography品牌专用字体4.01Chinese中文48-494.02English 1英文 1 50-514.03English 2英文 252-53891.00 Brand品牌10111.00 BrandBrand Overview品牌概述1.01腾讯企点时一个互联网信息集成平台，它能有效提升中国现代企业7、管理效率。基于IM，整合内部和外部腾讯的资源，以提供诸如协同办公,信息交流,资源管理等互联网信息服务。此外，腾讯企点还是一个能有效连接员工,客户,供应商以及所有内部外部合作伙伴的资源整合系统。Tencent Enterprise is an internet information integration platform which helps Chinese modern enterprises improve their management efficiency.It is based on IM,integrating both internal and external resou8、rces of Tencent to offer the internet information services such as coordination office,information exchange,resource management etc.It is also a resource connector that effectively connects employees,customers,suppliers and all internal and external partners.企业内部客户合作伙伴政府EmployeeCustomerSupplier Part9、nerGovernment办公协同(项目管理,云存储/计算,音视频,OA管理.)-营销传播-客服接待(大数据,消息触达,支付,音视频,用户基数.)供应链管理(大数据,社交平台,支付,搜索查找.)政企服务(支付,消息触达,音视频能力)Office communication and cooperation-Marketing management-Reception&SaleSupply chain managementGovernment service12131.00 BrandBrand Core Value品牌核心价值1.02腾讯企点定义其品牌核心价值为专业，整合和效率。同时，腾讯企点也10、希望他们的合作伙伴和客户具有相同的价值观。Tencent Enterprise defines its brand core value as professionalism,integration and efficiency.These 3 values are the perceptions that Tencent Enterprise wants their partners and customers to have.ProfessionalismIntegrationEfficiency专业整合效率14151.00 BrandBrand Structure品牌结构1.03目前腾讯11、企点由3个子产品构成，但随着腾讯起点的成长子产品会有相应的扩展。每个子产品都拥有不同的色彩系统去展现。详细的色彩系统指南请参考42-43页。Tencent Enterprise has 3 products consisting the brand but can be extended as the brand grows.Each product has different color system that represents each product.Detailed color guideline is defined on page 42-43.(Mother Brand)腾讯企12、点(Product 1)企点营销(Product 2)企点协同(Product 3)企点服务企点XX16171.00 BrandBrand Product Portfolio品牌产品目录1.04腾讯企业的每个子产品都有其自身的价值和愿景，并传达着支撑企业引领中国互联网时代的核心理念。Each product of Tencent Enterprise has its own value and vision for the business and shares the core idea of supporting enterprises to lead the internet era i13、n China.Brand Core ValueBrand VisionBrand Business Description企点营销企点协同企点服务是以基于数据沉淀和数据分析为基础，提供企业内容营销和广告推广能力的整合营销管理平台，帮助企业实现对目标用户的深入洞察、精准投放和对营销效果的全面评估帮助每一个企业实现精准高效的互联网营销-整合资源-精准营销成为中国企业内部办公协同管理第一平台-快捷沟通-高效办公开创引领中国企业互联网客户服务管理新时代-轻松服务-高效转化品牌愿景产品业务定位品牌核心价值是专为企业设计的办公协同和管理平台，帮助企业在公司内部实现方便快捷的沟通和高效流畅的工作流程协作，14、最终提升企业内部的办公工作效率是帮助中国各类企业搭建与客户之间，以即时沟通为基础，同时覆盖在线接待、客户管理、业务效果监测等功能模块的在线客户服务管理平台It helps all kinds of Chinese enterprises establish an online marketing management platform with their customers.It is based on instant communication,also covers whole process function module including promotion,online rece15、ption,CRM,sales payment,marketing effectiveness monitoring etc.Start to lead a new era of Chinese Internet Marketing Management-Integrating resources-Precision marketingThe first China office management platformConvenient and efficient office managementStart to lead a new era of Chinese Internet Ser16、vice Management-Efficient service-High conversionIt is a kind of coordination and management platform designed for enterprises.It helps internal achieve communication and collaboration management of resources and workflow,and enhances their office productivity eventually.It helps all kinds of Chines17、e enterprises establish an online customer service management platform with their customers.It is based on instant communication,also covers whole process function module including promotion,online reception,CRM,sales payment,marketing effectiveness monitoring etc.18192.00 Logo标志20212.00 Logo2.01腾讯企18、点标识由两元素组成:1.图形标志 2.文字标志,其元素间的相对大小和位置是固定的,并且文字标志不能单独使用。腾讯企点通的标志只能从最终规范文件中直接拷贝使用,而不是重新绘制或者擅自组合。本规范的各种电子格式文件通用于Mac或PC端,可在腾讯ISUX品牌设计中心服务器中进行下载。Tencent Enterprise logo is made up of two elements:1.Symbol and 2.Logotype.The relative sizes and positions of these elements are fixed.Tencent Enterprise logoty19、pe cannot be used on its own.The primary brandmark should only be reproduced from the master artwork.It should not be redrawn or altered in any way.The master artwork is available in various electronic formats,for both Mac and PC,from BX Center,ISUX,Tencent.Logo Elements标志元素图形标志/Symbol文字标志/Logotype标20、准标志/Logo22232.00 Logo2.02标准标志是腾讯企点的主要品牌符号,多数情况下请使用此标志。它有助于建立品牌识别,同时传达出品牌信誉与稳定性。腾讯企点品牌标志完美结合了设计与功能,体现品牌发展的独到特征。腾讯企点通标准标志的使用场景分为:在白色/浅色背景上使用全彩标志;在品牌蓝色背景上使用白色标志;当标准标志不能以舒适的方式使用在单色应用场景时,例如单色表格,布艺刺绣,丝网 印刷,传真纸和备忘录,可使用单色黑或单色灰标志。The basic logo is the main signature of the brand.It helps to build recognition21、 of the brand,as well as convey Tencent Enterprises confidence and stability.It beautifully combines form and function to represent the unique features of this development.The basic logo of Tencent Enterprise is recommended to be used in full color version in white/light background.When used in whit22、e version,the background color should be the main blue color of Tencent Enterprise.1 degree version in grayscale can be available in single color applications like forms or in any embroidery and silkscreen,fax sheet and memorandum,when the basic version cannot be reproduced in a satisfactory manner.23、Basic Logo基本标志01.标志：全彩背景：白色02.标志：白色背景：腾讯企点蓝03.标志：单黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Enterprise BlueLogo:BlackBG:White24252.00 Logo2.03腾讯企点的首要品牌视觉识别是标准标志。然而在显示区域宽度固定或有限的情况下,可使用垂直 标志作为第二选择。其元素间的相对大小和位置是固定的,并且其文字标志不能单独使用。腾讯企点的标志只能从最终规范文件中直接拷贝使用,而不是重新绘制或者擅自组合。腾讯企点垂直标志的使用场景分为:在白色/浅色背景上使用全24、彩标志;在品牌蓝色背景上使用白色标志;当标准标志不能以舒适的方式使用在单色应用场景时,例如单色表格,布艺刺绣,丝网印刷,传真纸和备忘录,可使用单色黑或单色灰标志。The preferred brand identity for Tencent Enterprise is the basic logo.However in situations there is a limited area of fixed width for the display,vertical logo may be used.The relative sizes and positions of these elem25、ents are fixed.The primary brand mark should only be reproduced from the master artwork.It should not be redrawn or altered in any way.The vertical logo of Tencent Enterprise is recommended to be used in full color version in white/light background.When used in white version,the background color sho26、uld be the main blue color of Tencent Enterprise.1 degree version in grayscale can be available in single color applications like forms or in any embroidery and silkscreen,fax sheet and memorandum,when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo竖版标志01.标志：全彩背景：白色02.标27、志：白色背景：腾讯企点蓝03.标志：单黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Enterprise BlueLogo:BlackBG:White26272.00 Logo2.04腾讯企点的标志体现了腾讯公司的企业哲学。独特的箭头形状向上汇聚，代表了专业，整合，效率的腾讯企业精神。其图形标志是品牌呈现的关键元素，不可重新绘制或者擅自改变它。腾讯企点图形标志的使用场景分为:在白色/浅色背景上使用全彩标志;在品牌蓝色背景上使用白色标志;当标准标志不能以舒适的方式使用在单色应用场景时,例如单色表格,布艺刺绣,丝网印 刷,传真纸和备忘录,可使用28、单色黑或单色灰标志。The symbol of Tencent Enterprise reflects the philosophy of Tencent Enterprise.Distinctive arrow shape focusing upward represents professionalism,Integration,efficiency which is the spirit of Tencent Enterprise.This symbol is the key element in the brand expression and should not be redraw29、n or altered in any way.The symbol of Tencent Enterprise is recommended to be used in full color version in white/light background.When used in white version,the background color should be the main blue color of Tencent Enterprise.1 degree version in grayscale can be available in single color applic30、ations like forms or in any embroidery and silkscreen,fax sheet and memorandum,when the basic version cannot be reproduced in a satisfactory manner.Symbol图形标志 01.图形标志：全彩背景：白色02.图形标志：白色背景：腾讯企点蓝03.图形标志：单黑背景：白色Logo:Full ColorBG:WhiteLogo:WhiteBG:Tencent Enterprise BlueLogo:BlackBG:White28292.00 Logo2.031、5为确保腾讯企点的品牌标志可以在所有应用中被清晰识别,标志周围需预留一定的安全不可侵犯区 域。此区域相当于标志在运用时,与其他设计元素或文本内容所应保持的最小距离。为确保标志的 完整性与可读性,此区域大小必须严格遵守规范。当标志尺寸被缩放使用时,安全区域大小随之等 比缩放。如右图,以图形标志的宽/高为一个单位“x”作为参考值,一般情况下应保持100%的安全区域,或当100%安全区域不可用时,使用50%安全区域为第二选择。To ensure that the Tencent Enterprise logo is clearly visible in all applications,always32、 maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and legibility of the logo,the area surrounding it should be protected.A clear space of 100%should be maintained but when 100%clear zone i33、snt available,use the second option of 50%clear space.Clear Space安全区域0.5Z0.5ZZ0.5Z0.5ZZZ3.2Y0.5YY2YYYY2YY200%100%100%50%1.4XXX0.5X0.5X0.5XX0.2X0.5X100%50%30312.00 Logo2.06腾讯企点标志没有固定的尺寸大小,其比例关系应由可用空间,美感,功能和可见度来决定。且腾讯企点标志没有预设的最大尺寸,其标准标志的最小印刷尺寸高度为4mm,最小显示器尺寸高度为 15px。There are no predetermined sizes for34、 the Tencent Enterprise logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility.There is no preset maximum size for the logo.The minimum size for the basic logo is 4mm in print,15px for screen use.Minimum Size最小尺寸印刷高/Print:4mm显示器高/Screen:15px印刷高/Print35、:4mm显示器高/Screen:15px印刷高/Print:12mm显示器高/Screen:58px32332.00 Logo2.07标志的位置取决于标志的样式。标准标志在版式页面中应遵循左对齐或右对齐,居顶,居中或居下。例如这种版式运用在大多数办公应用系统。垂直标志应遵循中对其,居顶或居下。而图形标志则应遵循左中右对齐,居上,居中或居下。The preferred logo placement is differentiated by the logo format.The basic Tencent Enterprise logo is positioned left aligned or36、 right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would apply on most stationery system.Vertical Tencent Enterprise logo is positioned center aligned at the top middle or bottom of the page.Tencent Enterprise symbol positioni37、ng left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置转角位置/Corner Position转角位置/Corner Position转角位置/Corner Position转角位置/Corner Position中心位置/Center Position中心位置/Center Position中心位置/Center Position34352.00 Logo2.08为了保证品牌标志的完整性以及保持品牌统一性，遵循本规范中所述的使用与限制是38、很重要的。在使用品牌标志时，应尽量避免如右图所示的各种不规范使用样式。To maintain the integrity of the logo and to promote the consistency of the brand,it is important to use the logo as described in these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用与限制TENCENT ENTERPRIS39、EDont change the logotype.不要擅自改变文字标志字体；Dont rearrange the logo elements.不要擅自组合或排列标志；Dont change proportions.不要改变标志元素的比例关系；Dont rotate the logo.不要倾斜或旋转标志；Dont compress the logo.不要单向拉伸标志；Dont create a logo lockup with text.不要在标志周围添加任意文本；Dont outline the logo.不要轮廓化标志或添加描边；Dont add a drop shadow to the 40、logo.不要在标志底添加投影；Dont alter the color.不要擅自改变标志标准色；Dont use the logo in a low quality.不要使用模糊，质量低的标志；Dont place the logo on a color without sufficient contrast不要将标志放在没有足够对比色的背景中；Dont place the logo over a busy image.不要将标志放在繁乱复杂的图像中。36373.00 Color品牌色38393.00 Color3.01品牌色在腾讯企点品牌视觉传达中起到了核心作用。右图所示为腾讯企点品牌规范41、颜色色板示意,这些颜色可以运用在任何品牌有关衍生物料中。腾讯企点的每一个品牌色都有着精准匹配的Pantone色彩。关于平面/广告印刷物,一般情况下须使用对应的Pantone色值(单色);若因条件限制无法使用Pantone色彩,选取对应的CMYK色值做为第二选择。关于界面,网页,PowerPoint演示文稿等显示器颜色,须使用RGB色值或十六进制值。本规范中提及的品牌色会因不同屏幕和印刷机而产生色差,使用时应尽可能以Pantone色卡做为腾讯企点品牌色的最终参考对象。*Pantone属Pantone公司所有Color plays a central role in communicating T42、encent Enterprise brand.Always use the color palette represented and apply them to any communication materials.Tencent Enterprise colors should always match an appropriate Pantone color.Whenever possible reproduce Tencent Enterprise in Pantone(Single color)for print work.If this is not possible,use 43、the CMYK values listed for print communication pieces or advertising pieces.For screen based work,websites,PowerPoint presentations,etc.,use RGB and HEX values.The colors shown throughout these guidelines will vary on different screens and printers,and may not display as accurate color matches.Alway44、s refer to Pantone color swatches for color matching whenever possible.*Pantone is the property of Pantone,Inc.Brand ColorR:0/G:41/B:130C:100/M:89/Y:0/K:5PANTONE 293 C#002982Tencent Enterprise Blue 1Main Color 1主色 1腾讯企点蓝 1R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Black C#000000Tencent Enterprise BlackSub 45、Color 2辅色 2腾讯企点黑R:0/G:218/B:40C:71/M:0/Y:100/K:0PANTONE 7488 C#00DA28Tencent Enterprise GreenMain Color 2主色 2腾讯企点绿R:0/G:32/B:64C:100/M:85/Y:40/K:50PANTONE 2767 C#002040Tencent Enterprise Dark BlueSub Color 3辅色 3腾讯企点深蓝R:0/G:103/B:237C:95/M:38/Y:0/K:0PANTONE 299 C#0067EDTencent Enterprise Blue 2Main C46、olor 3主色 3腾讯企点蓝 2R:130/G:145/B:160C:53/M:35/Y:27/K:9PANTONE 5435 C#8291A0Tencent Enterprise Grey 1Sub Color 4辅色 4腾讯企点灰 1R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFTencent Enterprise WhiteSub Color 1辅色 1腾讯企点白R:190/G:200/B:210C:30/M:17/Y:14/K:0PANTONE 428 C#BEC8D2Tencent Enterprise Grey 2Sub Color 5辅色 5腾讯47、企点灰 2品牌标准色40413.00 Color恰当的颜色比例使用可确保所有用户正确认知腾讯企点品牌。腾讯企点蓝1(01)应作为品牌主色；腾讯企点绿(02)和蓝2(03)也可作为主要的颜色,但腾讯企点蓝(0)应在腾讯企点品牌颜色中占最大比例；其他辅色(04-08)则有助于应用系统的使用和延展。The appropriate use of color helps to make sure all the users understand Tencent Enterprise brand.Tencent Enterprise blue1(01)should be used as main colo48、r for the brand.Tencent Enterprise green(02)and blue2(03)also can be used as main colors but Tencent Enterprise blue(01)should comprise the most proportion of brand color of Tencent Enterprise.All the sub colors(04-08)should be used as a supportive color for the applications.Color Proportion颜色比例3.0249、42433.00 Color腾讯企点所有的子产品都有它自己的主色(02,03,04)它们可以代表其对应的个子产品。在产品的品牌颜色系统中腾讯企点蓝(01)应该被用作最主要的辅助色。腾讯企点的辅色(05-09)也被用作产品品牌颜色系统中子产品的辅色。每当有新产品诞生，其产品主色应交由腾讯ISUX品牌设计中心定义。All the products of Tencent Enterprise has its own main color(02,03,04)which can represent each product.Tencent Enterprise blue(01)should be use50、d as major sub color in product color system.Sub colors of Tencent Enterprise(05-09)are also used as sub colors for all the product color system.Whenever new product comes out,main product color should be defined by BX Center,ISUX,TencentProduct Color System产品色彩系统3.03(Product Color 1)腾讯企点营销Main Colo51、rSub Color02(Product Color 2)腾讯企点协同Main ColorSub Color03(Product Color 3)腾讯企点服务Main ColorSub Color04(Brand Color)腾讯企点Main ColorSub Color0102030506070809010506070809010506070809010506070809R:0/G:41/B:130C:100/M:89/Y:0/K:5PANTONE 293 C#00298201R:255/G:126/B:0C:0/M:62/Y:90/K:0PANTONE 151 C#FF7E0004R:0/52、G:32/B:64C:100/M:85/Y:40/K:50PANTONE 2767 C#00204007R:0/G:218/B:40C:71/M:0/Y:100/K:0PANTONE 7488 C#00DA2802R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFF05R:130/G:145/B:160C:53/M:35/Y:27/K:9PANTONE 5435 C#8291A008R:0/G:103/B:237C:95/M:38/Y:0/K:0PANTONE 299 C#0067ED03R:0/G:0/B:0C:0/M:0/Y:0/K:100PANTONE Blac53、k C#00000006R:190/G:200/B:210C:30/M:17/Y:14/K:0PANTONE 428 C#BEC8D20944453.00 Color全彩标志，建议做为代表使用标志。在白色浅色背景上使用全彩标志；在腾讯企点蓝背景上使用白色标志；在黑色深色背景上使用白色标志，或者在白色浅色背景上使用黑色标志。The full color logo is recommended to be used for representative use.Use the full color logo on light or white backgrounds.The white versi54、on logo can be used over the main blue color of Tencent Enterprise.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color背景颜色3.04Dont use the logo over 30-60%background.不要在30-60%灰度阶背景上使用标志Use the colored logo over white/light backgr55、ound.在白色浅色背景上使用全彩标志；Use the white logo over blue background.在腾讯企点蓝背景上使用白色标志；Use the black logo over white/bright colored background.在白色浅色背景上使用黑色标志；46474.00 Typography品牌专用字体48494.00 Typography4.01品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的美感。方正兰亭黑做为腾讯企点的中文品牌专用字体，被用于品牌产品及品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传56、达的一致性。Typography is an important aspect of the brand identiy.The typographic style contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for Tencent Enterprise brand.This typeface should be used on products and communication pieces across the brands.T57、he typography usage examples on s the following pages should be followed to ensure all of our communication pieces appear consistently.Chinese中文中国人这支笔开始于一画界破了虚空留下了笔迹既流出人心之美也流出万象之美中国人。，：；“！？*（）中国人这支笔开始于一画界破了虚空留下了笔迹既流出人心之美也流出万象之美中国人。，：；“！？*（）中国人这支笔开始于一画界破了虚空留下了笔迹既流出人心之美也流出万象之美中国人。，：；“！？*（）中国人这支笔开始于一画界58、破了虚空留下了笔迹既流出人心之美也流出万象之美中国人。，：；“！？*（）01.方正兰亭中黑简 FZLanTingHeiS-B02.方正兰亭黑简 FZLanTingHeiS-M03.方正兰亭刊黑简 FZLanTingHeiS-R04.方正兰亭超细黑简 FZLanTingHeiS-L50514.00 Typography品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的感。Helvetica Neue做为腾讯企点的英文品牌专用字体，被用于品牌产品及品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性。Typography is an impor59、tant aspect of the brand identiy.The typographic style contributes to the distinctive aesthetic of the brand.Helvetica Neue is used as basic English typeface for Tencent Enterprise brand.This typeface should be used on products and communication pieces across the brands.The typography usage examples60、 on the following pages should be followed to ensure all of our communication pieces appear consistently.English 1英文 1 4.02ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTU61、VWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica Neue Regular04.Helvetica Neue Light52534.00 TypographyEnglish 2-Special Occasion英文 2品牌专用字体是品牌视觉识别的重要部分。品牌专62、用字体风格有助于建立品牌独特的美感。Effra做为腾讯企点的第二英文品牌专用字体，被用于品牌产品及品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性。Typography is an important aspect of the brand identiy.The typographic style contributes to the distinctive aesthetic of the brand.Effra is used as secondary English typeface for Tencent Enterprise brand.This 63、typeface should be used on products and communication pieces across the brands.The typography usage examples on the following pages should be followed to ensure all of our communication pieces appear consistently.4.03ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDE64、FGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Effra Bold02.Effra Medium03.Effra Regular04.Effra Light54555.00 Appl65、ications品牌应用系统56575.00 Applications5.01Business Card名片以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。对于客户而言，名片是代表腾讯企点品牌的重要的应用媒介。在印刷材料中，腾讯企点品牌标志须清晰可见，从而清晰呈现出品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following the examples shown,T66、encent Enterprise brand will have the right tone to support the right message for the audience.Business card can be an important application that represent the Tencent Enterprise brand to the clients.Brand logo should be applied to the print material clearly,expressing the strong brand image of the 67、identity of Tencent Enterprise.58595.00 ApplicationsStationery办公应用以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。在印刷材料中，品牌标志须清晰呈现于办公文具系统。Using the brand identity system in a consistent manner will build a strong brand image.As following the examples shown,Tencent Enterprise brand 68、will have the right tone to support the right message for the audience.Brand logo can be applied to the print materials in clear way for the stationery system of Tencent Enterprise.5.0260615.00 ApplicationsBrand Products品牌产品以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌产品中，腾69、讯企点品牌标志可通过工艺印压至各种材料，如纸张，皮革，不锈钢等。Using the brand identity system in a consistent manner will build a strong brand image.As following the examples shown,Tencent Enterprise brand will have the right tone to support the right message for the audience.Tencent Enterprise logo can be embossed to various ma70、terials such as paper,leather,stainless etc to make various brand products.5.0362635.00 ApplicationsBadge徽章以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。腾讯企点品牌标志可通过工艺和各类材质来呈现腾讯企点品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As followi71、ng the examples shown,Tencent Enterprise brand will have the right tone to support the right message for the audience.Tencent Enterprise logo can be applied utilizing various image that can represent the brand image of Tencent Enterprise.5.0464655.00 ApplicationsBrochure册子以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大72、的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌应用场景中，点阵的品牌标准图案可以运用其规范中的颜色及尺寸，以传达正确的腾讯企点品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following the examples shown,Tencent Enterprise brand will have the right tone to support the right message for the audie73、nce.Tencent Enterprise logo can be applied to various materials to represent the brand image of Tencent Enterprise.5.0566675.00 ApplicationsApp Icon/Splash应用程序图标启动闪屏以统一的方式使用腾讯企点品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，腾讯企点将以最正确的品牌基调为用户传达正确的品牌信息。腾讯企点品牌标志可用于手机app图标或启动闪屏。运用标志时请注意设备特性来设定标志显示的尺寸，以确保标志的可读性。Using the br74、and identity system in a consistent manner will build a strong brand image.As following the examples shown,Tencent Enterprise brand will have the right tone to support the right message for the audience.Tencent Enterprise logo can be applied in mobile devices as icons or splash images.Be aware of the device characters to make sure the logo looks optimized in small size.5.06