1、Created by ISUX Brand Center2016.11NOWBrand BookNOW品牌书This guideline contains basic principles and examples that are needed to maintain the consistency of NOWs brand identity,from the primary logo,color,graphic device,imagery through to the typographic style.It shows you what these key elements are 2、and how to apply them correctly and consistently throughout the various applications.It is essential that the key elements should be applied correctly and consistently.However,there is enough flexibility to always produce fresh,creative and differentiated communication pieces.It is not essential to 3、use every element on every item of communication,but to deliver a strong brand message without compromising the brand identity.本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色、图形设计以及图像排版风格，以保持“NOW”的品牌视觉识别统一性。本手册将呈现品牌所有的关键视觉元素以及系统地告诉大家如何在各个应用和物料上正确和统一地使用它们。我们应做到保持正确和一致地应用所有品牌关键视觉元素。然而，在遵循品牌统一性以及不违背品牌视觉识别的基础上，学习灵活运用其中的4、基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表达形式，传达出强大有力的品牌信息。Welcome欢迎5.006.004.00ImageryGraphicTypography品牌影像规范品牌图案设计品牌专用字体56-5746-4768-695.016.01影像风格关键词 Image Style Keywords辅助图案 1 Basic Pattern 148-494.01中文 Chinese58-5970-715.02 6.02 影像色调控制 Image Color辅助图案配色 1 Basic Pattern Color 14.02英文 English 52-5364-655.046.5、04影像采光内容场景要求 Image Light/Lifestyle/Location辅助图案配色 2 Basic Pattern Color 260-6172-735.036.03影像人物状态 Image Content Requires辅助图案 2 Basic Pattern 254-5566-675.056.05使用与限制 Restrictions设计元素 Design Element2.001.00LogoBrand标志品牌2.01标志元素 Logo Elements12-131.01品牌概述 Brand Overview16-172.02标准标志 Basic Logo20-212.06、42.05图形标志 Symbol垂直标语标志 Vertical Slogan Logo标准标语标志 Basic Slogan Logo3.00Color品牌色34-353.01品牌标准色 Brand Color38-393.02颜色比例 Color Proportion40-4142-433.03背景颜色 Background Color22-2326-272.062.08安全区域 Clear Space版式位置 Logo Placement18-192.03垂直标志 Vertical Logo24-2528-2932-3330-312.072.092.10最小尺寸 Minimum Size使7、用与限制 RestrictionsContents目录7.00Applications品牌应用系统94-957.01名片 Business Card96-977.02 办公应用 Stationery76-777.04徽章 Badge82-8392-937.077.12包袋 Bag广告牌 2 Billboard 298-997.03品牌产品 Brand Products78-7988-897.057.10册子 Brochure品牌官网 Official Website84-857.08衬衫 T-shirt80-8190-917.067.11杂志 Magazine广告牌 1 Billboard 18、应用程序图标启动闪屏 App Icon/Splash7.0986-871.00 Brand品牌121.00 Brand131.01NOW直播是一款风靡青少年的新型社交软件，每个人都可以拿起手机直播，展示此时此刻真实的自己，分享自己的精彩生活瞬间，还可以和观看直播的朋友互动；NOW直播简单易用，通过微信，QQ帐户登录即可开始直播互动，直播间可以通过微信、QQ分享给朋友；NOW直播互动功能丰富，礼物充满个性化，甚至可以通过手绘礼物表达爱意。Brand Overview品牌概述NOW,a popular social networking app among youngsters in China,9、enables you to live broadcasting your interesting moments and interact with your friends at ease.With NOW,you can live broadcasting your life and share it through WeChat or QQ platforms.It is filled with various of interaction tools,some of which are personalized gifts,some even drawn by yourself,an10、d you can send those gifts to the broadcaster to express your emotions.2.00 Logo标志162.00 Logo172.01NOW间标识由两元素组成:1.图形标志 2.文字标志 3.标语，其元素间的相对大小和位置是固定的，并且文字标志不能单独使用。NOW的标志只能从最终规范文件中直接拷贝使用，而不是重新绘制或者擅自组合。本规范的各种电子格式文件通用于Mac或PC端，可在腾讯ISUX品牌设计中心服务器中进行下载。NOW logo is made up of three elements:1.Symbol 2.Logotyp11、e and 3.slogan.The relevant sizes and positions of these elements are fixed.NOW logotype cannot be used on its own.The primary logo should only be reproduced fromthe master artwork.It should not be redrawn or altered in any way.The masterartwork is available in various electronic formats,for both Ma12、c and PC,from BX Center,ISUX,Tencent.Logo Elements标志元素文字标志/Logotype图形标志/Symbol标准标志/Logo182.00 Logo192.02标准标志是NOW的主要品牌符号，多数情况下请使用此标志。它有助于建立品牌识别，同时传达出品牌信誉与稳定性。NOW标准标志的使用场景分为：在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；当标准标志不能以舒适的方式使用在单色应用场景时，可使用NOW黑或单色灰标志；在NOW黑深色背景上使用全彩标志。The basic logo is the main signature of the13、 brand.It helps to build recognition of the brand as well as convey NOWs confidence and stability.The basic logo of NOW is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main Green of NOW.1 degree version in gra14、yscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Basic Logo标准标志01.标志：全彩背景：白色02.标志：白色背景：NOW绿03.标志：NOW黑背景：白色04.标志：全彩背景：NOW黑Logo:Full ColorBG:WhiteLogo:WhiteBG:NOW GreenLogo:NOW BlackBG:WhiteLogo:Full ColorBG:NOW Black202.00 Logo215、12.03Basic Slogan Logo标准标语标志标准标语标志也是NOW的主要品牌符号。它有助于建立品牌识别，同时传达出品牌信誉与稳定性。NOW标准标志的使用场景分为：在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；当标准标志不能以舒适的方式使用在单色应用场景时，可使用NOW黑或单色灰标志；在NOW黑深色背景上使用全彩标志。The slogan logo version is the main signature of the brand,too.It helps to build recognition of the brand as well as convey NOWs16、 confidence and stability.The basic logo of NOW is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main Green of NOW.1 degree version in grayscale can be available in single color applications when the basic vers17、ion cannot be reproduced in a satisfactory manner.03.标志：NOW黑背景：白色04.标志：全彩背景：NOW黑Logo:NOW BlackBG:WhiteLogo:Full ColorBG:NOW Black01.标志：全彩背景：白色02.标志：白色背景：NOW绿Logo:Full ColorBG:WhiteLogo:WhiteBG:NOW Green222.00 Logo232.04NOW的首要品牌视觉识别是标准标志，然而在显示区域宽度固定或有限的情况下，可使用垂直标志作为第二选择。其元素间的相对大小和位置是固定的，并且其文字标志不能单独使用18、。NOW所有标志不能重新绘制或者擅自组合。NOW垂直标志的使用场景分为：在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；当标准标志不能以舒适的方式使用在单色应用场景时，可使用NOW黑或单色灰标志；在NOW黑深色背景上使用全彩标志。The preferred brand identity for NOW is basic logo.However vertical logo may be used when there is a limited area for a logo display,vertical logo may be used.The relative sizes a19、nd positions of symbol and logotype are fixed.The primary logo should not be redrawn or altered in any way.The vertical logo of NOW is recommended to be used in a full color version on white/light background.When used in white version,the background color should be the main Green of NOW.1 degree ver20、sion in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Vertical Logo垂直标志01.标志：全彩背景：白色02.标志：白色背景：NOW绿03.标志：NOW黑背景：白色04.标志：全彩背景：NOW黑Logo:Full ColorBG:WhiteLogo:WhiteBG:NOW GreenLogo:NOW BlackBG:WhiteLogo:Full ColorBG:NOW Bla21、ck242.00 Logo252.05Vertical Slogan Logo垂直标语标志垂直标语标志也是NOW的主要品牌符号。它有助于建立品牌识别，同时传达出品牌信誉与稳定性。NOW标准标志的使用场景分为：在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；当标准标志不能以舒适的方式使用在单色应用场景时，可使用NOW黑或单色灰标志；在NOW黑深色背景上使用全彩标志。The slogan logo version is the main signature of the brand,too.It helps to build recognition of the brand as we22、ll as convey NOWs confidence and stability.The basic logo of NOW is recommended to be used in full color version in white/light background.When used in white version on the background color should be the main Green of NOW.1 degree version in grayscale can be available in single color applications wh23、en the basic version cannot be reproduced in a satisfactory manner.01.标志：全彩背景：白色02.标志：白色背景：NOW绿03.标志：NOW黑背景：白色04.标志：全彩背景：NOW黑Logo:Full ColorBG:WhiteLogo:WhiteBG:NOW GreenLogo:NOW BlackBG:WhiteLogo:Full ColorBG:NOW Black262.00 Logo272.06NOW的图形标志也能反映其品牌视觉识别。其图形标志是品牌呈现的关键元素，不可重新绘制或者擅自改变它。NOW图形标志的使用场景分为24、：在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；当标准标志不能以舒适的方式使用在单色应用场景时，可使用NOW黑或单色灰标志；在NOW黑深色背景上使用全彩标志。The symbol of NOW reflects the philosophy of NOW.This symbol is the key element brand expression and should not be redrawn or altered in any way.The symbol of NOW is recommended to be used in a full color version o25、n white/light background.When used in white version,the background color should be the main Green of NOW.1 degree version in grayscale can be available in single color applications when the basic version cannot be reproduced in a satisfactory manner.Symbol图形标志01.标志：全彩背景：白色02.标志：白色背景：NOW绿03.标志：NOW黑背景26、：白色04.标志：全彩背景：NOW黑Logo:Full ColorBG:WhiteLogo:WhiteBG:NOW GreenLogo:NOW BlackBG:WhiteLogo:Full ColorBG:NOW Black282.00 Logo292.07为确保NOW的品牌标志可以在所有应用中被清晰识别，标志周围需预留一定的安全不可侵犯区域。此区域相当于标志在运用时，与其他设计元素或文本内容所应保持的最小距离。为确保标志的完整性与可读性，此区域大小必须严格遵守规范。当标志尺寸被缩放使用时，安全区域大小随之等比缩放。如右图，以图形标志的宽高为一个单位“x”作为参考值，一般情况下应保持100%的27、安全区域（垂直标志对应200%），或当100%安全区域不可用时，使用50%安全区域为第二选择（垂直标志对应100%）。To ensure that the NOW logo is clearly visible in all applications,always maintain adequate clear space around it.This space represents the minimum distance between the logo and any other design element or text.To ensure the integrity and le28、gibility of the logo,the area surrounding it should be protected.A clear space of 100%(200%for vertical version)should be maintained but when 100%clear space is not available,use the second option of 50%(100%for vertical version)clear space.Clear Space安全区域3.2Y2YYY0.6YY0.4X0.5X1.4X0.2XX0.2X0.5X0.5XX129、00%50%100%50%Y2YY0.5Z 0.5ZZ0.5Z0.5ZZZ200%100%302.00 Logo312.08NOW标志没有固定的尺寸大小，其比例关系应由可用空间、美感、功能和可见度来决定。且NOW标志没有预设的最大尺寸，其标准标志的最小印刷尺寸宽度为16mm，最小显示器尺寸宽度为65px。There is no predetermined size for the NOW logo.Scale and proportion should be determined by the available space,aesthetics,function and visibility30、.There is no preset maximum size for the logo.The minimum size for the basic logo is 16mm in print,65px for screen use.Minimum Size最小尺寸印刷宽/Print:16mm显示器宽/Screen:65px印刷宽/Print:12mm显示器宽/Screen:50px印刷宽/Print:5mm显示器宽/Screen:20px322.00 Logo332.09标志的位置取决于标志的样式。标准标志在版式页面中应遵循左对齐或右对齐，居顶、居中或居下。例如这种版式运用在大多数办公应31、用系统。垂直标志应遵循中对其，居顶或居下。而图形标志则应遵循左中右对齐，居上、居中或居下。The preferred logo placement is differentiated by the logo format.The basic NOW logo is positioned left aligned or right aligned at the top,middle or bottom of the page when the identification of the brand is the priority.For example,this would be applied32、 on most stationery system.Vertical NOW logo is positioned center aligned at the top middle or bottom of the page.NOW symbol is positioned left aligned,center aligned or right aligned at the top,middle or bottom of the page.Logo Placement版式位置转角位置 Corner Position转角位置 Corner Position中心位置 Center Positi33、on中心位置 Center Position转角位置 Corner Position转角位置 Corner Position中心位置 Center Position342.00 Logo352.10为了保证品牌标志的完整性以及保持品牌统一性，遵循本规范中所述的使用与限制是很重要的。在使用品牌标志时，应尽量避免如右图所示的各种不规范使用样式。To maintain the integrity of the logo and to promote the consistency of the brand,it is important to use the logo as described in34、 these guidelines.The examples shown here illustrate possible misuse of the logo that should be avoid.Restrictions使用与限制NOWDont change the logotype.不要擅自改变文字标志字体；Dont rearrange the logo elements.不要擅自组合或排列标志；Dont change proportions.不要改变标志元素的比例关系；Dont rotate the logo.不要倾斜或旋转标志；Dont compress the logo.不要单35、向拉伸标志；Dont create a logo lockup with text.不要在标志周围添加任意文本；Dont outline the logo.不要轮廓化标志或添加描边；Dont add a drop shadow to the logo.不要在标志底添加投影；Dont alter the color.不要擅自改变标志标准色；Dont use the logo in a low quality.不要使用模糊、质量低的标志；Dont place the logo on a color without sufficient contrast.不要将标志放在没有足够对比色的背景中；Don36、t place the logo over a busy image.不要将标志放在繁乱复杂的图像中。BEAUTY&FUNNY3.00 Color品牌色383.00 Color393.01品牌色在NOW品牌视觉传达中起到了核心作用。右图所示为NOW品牌规范颜色色板示意，这些颜色可以运用在任何品牌有关衍生物料中。NOW的每一个品牌色都有着精准匹配合适的Pantone色彩。关于平面印刷物，一般情况下须使用对应的Pantone色值（单色）；若因条件限制无法使用Pantone色彩，选取对应的CMYK色值做为第二选择。关于显示器作业，须使用RGB色值或十六进制值。本规范中提及的品牌色会因不同屏幕和印刷机37、而产生色差，使用时应尽可能以Pantone色卡做为NOW品牌色的最终参考对象。(*Pantone属Pantone公司所有。)Color plays a central role when NOW brand is communicating.Always use the color palette represented and apply them to any communication materials.Whenever possible,reproduce NOW logo in Pantone(single color)for print work.If this is not p38、ossible,use the CMYK values listed for print communication pieces.For screen based work,use RGB and HEX values.The colors shown throughout these guidelines will vary on different screens and printers and may not display as accurate color matches.Always refer to Pantone color swatches for color match39、ing whenever possible.(*Pantone is the property of Pantone,Inc.)Basic Color品牌标准色R:5/G:211/B:128C:67/M:0/Y:53/K:0PANTONE 2413 C#05D380NOW Green Main Color主色 NOW绿R:37/G:37/B:37C:0/M:0/Y:0/K:90PANTONE 426 C#252525NOW BlackSub Color 1辅色 1NOW黑R:102/G:102/B:102C:33/M:18/Y:13/K:40PANTONE 430 C#666666NOW Gr40、ay 1Sub Color 3辅色 3NOW灰 1R:204/G:204/B:204C:21/M:11/Y:9/K:23PANTONE 429 C#CCCCCCNOW Gray 2Sub Color 4辅色 4NOW灰 2R:255/G:255/B:255C:0/M:0/Y:0/K:0#FFFFFFNOW WhiteSub Color 2辅色 2NOW白1403.00 Color413.02恰当的颜色比例使用可确保所有用户正确认知NOW品牌。使用NOW品牌色时，NOW绿(01)应做为品牌主色；NOW绿与大面积NOW白(02)一起使用，可体现清新干净的品牌形象；其他辅色则有助于应用系统的使用和延41、展。The appropriate use of NOW Color in right proportion helps to have consistent brand image.NOW Green(01)should be used as a main color for the brand which is the majority of the Green.When NOW Green is used with specific amount of white(02),the brand image is well presented which is clean and fresh42、.The sub colors should be used as a supportive color for the applications.Color Proportion颜色比例0102030405423.00 Color433.03全彩标志，建议做为代表使用标志。在白色浅色背景上使用全彩标志；在NOW绿背景上使用白色标志；在黑色深色背景上使用白色标志，或者在白色浅色背景上使用黑色标志。综上规范在对应的条件下（右图）允许使用。Full color logo is recommended to be used for representative use.Use the full co43、lor logo on light or white backgrounds.The white version logo can be used over NOW Green1 which is the main Green color of the brand.White logo on black/dark background or black logo on white/light background are available for limited use.Background Color背景颜色Use full color logo over white/light back44、ground.白色浅色背景上使用全彩标志；Use full color logo over black/dark coloGreen background.在黑色深色背景上使用彩色标志；Use white logo over NOW Green background.在NOW绿背景上使用白色标志；Use black logo over bright image.在浅色背景图像上使用黑色标志；不要在30-60%灰度阶背景上使用标志。Use black logo over white/bright background.在白色浅色背景上使用黑色标志；Use white logo over Gree45、n/dark image.在深色背景图像上使用白色标志。Dont use the logo over 30-60%background.4.00 Typography品牌专用字体464.00 Typography474.01品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的美感。方正兰亭黑做为NOW的中文品牌专用字体，被用于品牌产品及品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性。Typography is an important aspect of the brand identity.The typographic style 46、contributes to the distinctive aesthetic of the brand.FZLan Ting Hei is used as basic Chinese typeface for NOW brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our com47、munication pieces appear consistently on-brand.Chinese中文01.方正兰亭中黑简 FZLanTingHeiS-B腾讯社交网络事业群打造大社交平台为用户提供最优质的通讯与社交网络等综合性服务。，：；“！？*（）02.方正兰亭黑简 FZLanTingHeiS-M腾讯社交网络事业群打造大社交平台为用户提供最优质的通讯与社交网络等综合性服务。，：；“！？*（）腾讯社交网络事业群打造大社交平台为用户提供最优质的通讯与社交网络等综合性服务。，：；“！？*（）腾讯社交网络事业群打造大社交平台为用户提供最优质的通讯与社交网络等综合性服务。，：；“！？*（）048、3.方正兰亭刊黑简 FZLanTingHeiS-L04.方正兰亭超细黑简 FZLanTingHeiS-UL484.00 Typography49英文4.02品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的美感。Helvetica Neue做为NOW的英文品牌专用字体，被用于品牌产品及品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性。Typography is an important aspect of the brand identity.The typographic style contributes to the distin49、ctive aesthetic of the brand.Helvetica Neue is used as basic English typeface for NOW brand.This typeface should be used on products and communication pieces across the brand.The typography usage examples on the following pages should be accomplished to ensure all of our communication pieces appear 50、consistently on-brand.EnglishABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijk51、lmnopqrstuvwxyz1234567890!#$%&*()?+-=,.;:01.Helvetica Neue Bold02.Helvetica Neue Medium03.Helvetica Neue Regular04.Helvetica Neue Light5.00 Imagery品牌影像规范525.00 Imagery53影像风格关键词5.01影像需要呈现出青春、互动、叙事、干净这四个核心特质，借用模特青春、阳光、健康的形象与自然贴切的生活场景，共同构建出产品的品牌调性。借由生活化的场景图片让功能点自然融入，图片内容呈现一定的叙事性，整体风格清新、阳光。Image should 52、be showing the four characteristics:young,interactive,story and clean.Young sunshine and healthy image of models,and natural life scenes build the brand image.Product function points can be naturally integrated into the life scene in the picture.The picture should be contain stories,also the style n53、eeds to be fresh and sunshine.Image Style Keywords年轻 Youth故事 Story阳光 Sunny自拍 Selfie545.00 Imagery55影像色调比例5.02品牌色在NOW品牌影像中起到了核心作用。右图所示为NOW品牌规范颜色色板示意,恰当的颜色比例使用可确保所有用户正确认知NOW品牌。品牌绿应作为画面中必须出现的颜色；有人物出现的画面肤色应与右图所提供的颜色接近。Image should be showing the four characteristics:young,interactive,story and clean.You54、ng sunshine and healthy image of models,and natural life scenes build the brand image.Product function points can be naturally integrated into the life scene in the picture.The picture should be contain stories,also the style needs to be fresh and sunshine.Image Color Proportion绿色应作为画面中必须出现的颜色 Brand55、 Green is the main blue color of NOW brand image,and it must be used as main color for the image.有人物出现的画面肤色应与此接近 The peoples skin color should be closed to this proportion.565.00 Imagery57影像中的人物感情自然，在人物互动中表现青春、幸福、快乐、积极、阳光。照片捕捉的这些时刻应该与观众建立情感联系。他们可以与相机、环境、或产品互动。选择对焦可集中在人物中，让焦点外的背景变得柔和。Images of the ch56、aracters should be natural.The performance of the interaction needs to be young,happy,and positive.The moments photo captures should establish an emotional connection with the audience.They can interact with the camera,the environment,or products.Focus on the characters,so that the background will b57、ecome soft and natural.影像人物状态5.03Image Content Requires585.00 Imagery59影像采光内容场景要求5.04Image Lighting/Lifestyle/Location 影像中首选自然采光。应尽量避免使用大型的闪光灯来补光。光线应注重平衡，人脸不应有巨大的阴影反差。当拍摄环境光线不够需要补光时，应该首先追求自然。影像中的发型和化妆应该营造自然青春的感觉，女生不要浓妆。衣着配件应该符合年龄、性别、场景并体现品牌所秉持的生活方式。服装一定要包含蓝色，搭配也需要看起来舒适，注意不能脏或皱。如果需要使用产品，需要保持在场景中真实合理的58、存在。场景选择对照片至关重要，场景环境需要看起来是真实可信并且要干净整齐。能够合理展示产品的功能和主题。给观众以代入感。Natural lighting is preferred.The use of heavy fill flash should be avoided.Lighting should be balanced without heavy shadows.When studio lighting is necessary it should look natural.Hair and makeup should create a natural feeling of youth.59、Girls should be not heavy make-up.Clothes and accessories should be consistent with the age,gender,scene and reflect the brand uphold lifestyle.Outfit need to contain blue color,and look comfortable,but not dirty or wrinkled.If products need to be a real rational existence.Scene selection is critica60、l to the photo,it needs to appear to be authentic,and to clean and tidy.It can reasonably demonstrate the products features and topics.605.00 Imagery61有时品牌图像之间的正确与否差别细微。选用或拍摄图片时必须注意保证内容，光线，造型，场景等所有元素都是正确。找图或者拍摄图片的时候应注意避免以下情况。Sometimes there are subtle differences between a correct image and an incor61、rect image.All the elements of lighting,styling,and location can be correct but if the interaction between people or realness is missing it can result in an off-brand photo.The following demonstrate more subtle examples of what to avoid.影像人物状态5.05Image Content RequiresDo not make a pose deliberately62、.Do not use foreigner model.Do not use the model with dirty and untidy image.Do not choose dark light image.Do not make the picture distorted.Do not with heavy make-up.Do not use the image contains drinking,smoking or other unhealthy behaviors.Do not put the image with messy background.Do not miss t63、he blue brand color.Do not use the model who age over 30.Do not use the image with sexy wearing models.Do not lose focus.不要有太过刻意的姿势；不要外国人；不要形象邋遢；不要光线阴暗；不要使用导致画面严重畸变的镜头；不要化浓妆；画面不要有抽烟、酗酒等不健康行为；不要环境杂乱;不要缺失品牌色；模特年龄看上去不要超过30；不要使用穿着性感的图像。不要焦点不清晰;6.00 Graphic品牌图形设计646.00 Graphic656.01Basic Pattern 1辅助图案 1N64、OW的基础辅助图形有助于延展NOW品牌视觉表达。所有辅助图形都基于标准标志图形下的延展。用标志的分解图形作为辅助图形最重要的元素，以强化NOW品牌视觉特点，凸显品牌调性。右图为基础辅助图形，可直接与标志搭配使用。辅助图形系统可以在不同的物料和尺寸上使用，第六章将展示NOW辅助图形的线上/线下使用案例。NOW basic auxiliary graphics help to broaden graphic expression of NOW brand.To strengthen the visual characteristics of NOW brand,all the NOW basic 65、auxiliary graphics are made based on the logo shape of basic logo,and unied brand tone.Auxiliary graphics on the right side page can be used with NOW basic logo.The following application section shows examples of usage.10 x10 x6x6x666.00 Graphic676.02Basic Pattern Color 1辅助图案配色 1NOW basic auxiliary 66、graphics help to broaden graphic expression of NOW brand.To strengthen the visual characteristics of NOW brand,all the NOW basic auxiliary graphics are made based on the logo shape of basic logo,and unied brand tone.Auxiliary graphics on the right side page can be used with NOW basic logo.The follow67、ing application section shows examples of usage.NOW的基础辅助图形有助于延展NOW品牌视觉表达。所有辅助图形都基于标准标志图形下的延展。用标志的分解图形作为辅助图形最重要的元素，以强化NOW品牌视觉特点，凸显品牌调性。右图为基础辅助图形，可直接与标志搭配使用。辅助图形系统可以在不同的物料和尺寸上使用，第六章将展示NOW辅助图形的线上/线下使用案例。686.00 Graphic696.03NOW basic auxiliary graphics help to broaden graphic expression of NOW brand.To 68、strengthen the visual characteristics of NOW brand,all the NOW basic auxiliary graphics are made based on the logo shape of basic logo,and unied brand tone.Auxiliary graphics on the right side page can be used with NOW basic logo.The following application section shows examples of usage.Basic Patter69、n 2辅助图案 2NOW的基础辅助图形有助于延展NOW品牌视觉表达。所有辅助图形都基于标准标志图形下的延展。用标志的分解图形作为辅助图形最重要的元素，以强化NOW品牌视觉特点，凸显品牌调性。右图为基础辅助图形，可直接与标志搭配使用。辅助图形系统可以在不同的物料和尺寸上使用，第六章将展示NOW辅助图形的线上/线下使用案例。10 x14x14x10 x706.00 Graphic716.04Basic Pattern Color 2辅助图案配色 2NOW basic auxiliary graphics help to broaden graphic expression of NOW brand70、.To strengthen the visual characteristics of NOW brand,all the NOW basic auxiliary graphics are made based on the logo shape of basic logo,and unied brand tone.Auxiliary graphics on the right side page can be used with NOW basic logo.The following application section shows examples of usage.NOW的基础辅助71、图形有助于延展NOW品牌视觉表达。所有辅助图形都基于标准标志图形下的延展。用标志的分解图形作为辅助图形最重要的元素，以强化NOW品牌视觉特点，凸显品牌调性。右图为基础辅助图形，可直接与标志搭配使用。辅助图形系统可以在不同的物料和尺寸上使用，第六章将展示NOW辅助图形的线上/线下使用案例。726.00 Graphic73设计元素6.05Design ElementNOW basic auxiliary graphics help to broaden graphic expression of NOW brand.To strengthen the visual characteristics 72、of NOW brand,all the NOW basic auxiliary graphics are made based on the logo shape of basic logo,and unied brand tone.Auxiliary graphics on the right side page can be used with NOW basic logo.The following application section shows examples of usage.NOW的基础辅助图形有助于延展NOW品牌视觉表达。所有辅助图形都基于标准标志图形下的延展。用标志图形73、作为辅助图形最重要的元素，以强化NOW品牌视觉特点，凸显品牌调性。右图为基础辅助图形，可直接与标志搭配使用。辅助图形系统可以在不同的物料和尺寸上使用，第六章将展示NOW辅助图形的线上/线下使用案例。A.B.7.00 Applications品牌应用系统767.00 Applications名片7.01以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。对于客户而言，名片是代表NOW品牌的重要的应用媒介。在印刷材料中，NOW品牌标志须清晰可见，从而清晰呈现出品牌形象。Using the brand identity sy74、stem in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.Business card can be an important application that represents the face of NOW brand in the business related situation.Brand logo sh75、ould be applied to the print material in a clear way,expressing the strong brand identity of NOW.Business Card787.00 Applications办公应用7.02以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在印刷材料中，品牌标志须清晰呈现于办公文具系统。Using the brand identity system in a consistent manner will build a strong 76、brandimage.As following examples shown,NOW brand will have the right tone to support the right message for the audience.Brand logo should be applied to the print material in a clear way,expressing the strong brand identity of NOW.Stationery807.00 Applications品牌产品7.03以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如77、右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌产品中，NOW品牌标志可通过工艺印压至各种材料，如纸张、皮革、不锈钢等。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW logo can be embossed or debos78、sed on various materials such as paper,leather or metal surface to give more special long lasting look.Brand Products827.00 Applications7.04以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌应用场景中，图形标志运用可起到强有力的传达NOW品牌形象的作用。Using the brand identity system in a consistent manner will79、 build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW logo can be applied utilizing various image that can represent the brand image of NOW.徽章Badge847.00 Applications册子7.05以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW80、将以最正确的品牌基调为用户传达正确的品牌信息。NOW的图形标志和图标系列可通过工艺和各类材质来呈现NOW品牌形象。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW symbol and basic icons can be used to vario81、us materials to represent the brand image of NOW.Brochure867.00 Applications杂志7.06以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌应用场景中，正确使用标准的图标能够很好地传达正确的NOW品牌形象。基于NOW品牌规范，图标系列可根据规范改变颜色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand imag82、e.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW basic icon in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of NOW.Magazine887.00 Applications包袋7.07以统一的方式使用NOW83、品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌应用场景中，正确使用标准的图标能够很好地传达正确的NOW品牌形象。基于NOW品牌规范，图标系列可根据规范改变颜色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message84、 for the audience.NOW basic icon in many colors and sizes that this guideline allows,can be used in various brand applications to represent the brand image of NOW.Bag907.00 Applications衬衫7.08以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。在各类品牌应用场景中，正确使用标准的图标能够很好地传达正确的NOW品牌形象。基于NOW品牌85、规范，图标系列可根据规范改变颜色配色和大小尺寸。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW basic icon in many colors and sizes that this guideline allows,can be used i86、n various brand applications to represent the brand image of NOW.T-shirt927.00 Applications应用程序图标启动闪屏7.09App Icon/Splash以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。NOW品牌标志可用于手机App图标或启动闪屏。运用标志时请注意设备特性来设定标志显示的尺寸，以确保标志的可读性。Using the brand identity system in a consistent manner will 87、build a strong brandimage.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW logo can be applied to mobile devices in the form of icons or splash images.Make sure the logo looks optimized and realized in the best condition according to th88、e device.947.00 Applications品牌官网7.10Official Website以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。NOW标准辅助图案可用于官网&屏保。运用标志时请注意设备特性来设定标志显示的尺寸，以确保标志的可读性。Using the brand identity system in a consistent manner will build a strong brandimage.As following examples shown,NOW brand will have89、 the right tone to support the right message for the audience.NOW basic pattern can be applied to website or screen saver.Make sure the logo looks optimized and realized in the best condition according to the device.967.00 Applications广告牌 17.11Billboard 1以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正90、确的品牌基调为用户传达正确的品牌信息。平铺的品牌标准图案可适用于大型广告牌以传达品牌形象。最终输出的广告图像应当由ISUX品牌设计中心进行审核。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW basic pattern can be applied91、 in a big scale for the billboard to represent the image of NOW.Output image should be audited by ISUX/Brand Center if the case is not included in the guidelines.987.00 Applications广告牌 27.12Billboard 2以统一的方式使用NOW品牌视觉识别系统将建立一个强大的品牌形象。如右图所示，NOW将以最正确的品牌基调为用户传达正确的品牌信息。平铺的品牌标准图案可适用于大型广告牌以传达品牌形象。最终输出的广告图像92、应当由ISUX品牌设计中心进行审核。Using the brand identity system in a consistent manner will build a strong brand image.As following examples shown,NOW brand will have the right tone to support the right message for the audience.NOW basic pattern can be applied in a big scale for the billboard to represent the image of NOW.Output image should be audited by ISUX/Brand Center if the case is not included in the guidelines.