1、上海张园民国商业街海绵城市智慧街区专项古典主义 Classicism新古典主义 neo Classicism装饰主义 Art Deco中西杂糅风格 mixed StyleZHANGYUAN CULTURE&HISTORY-CURRENT SHIKUMEN BUILDINGS张园文化历史-现存石库门住宅张园具有多众风格的石库门建筑There are many Shikumen buildings with different styles in Zhangyuan.PAVING STRATEGY铺装策略6006001200300750300260 45260260740906006001200中2、厅CENTRAL hallPAVING STRATEGY铺装策略茂名北路 MAO MING N ROAD公馆东馆东厅拱院北厅north hallsouth hallmaNSIONEAST WINGcentral hall南厅中厅西厅西馆WEST WINGWEST HALLEAST HALLARCADE COURTYARD 北厅north hall6006001200南厅SOUTH hall260260公馆MANSION2602606521090-21090-210茂名北路 MAO MING N ROAD公馆东馆东厅拱院北厅north hallsouth hallmaNSIONEAST WING3、central hall南厅中厅西厅西馆WEST WINGWEST HALLEAST HALLARCADE COURTYARD 260 45东馆EAST wING260 45东厅EAST HALL90-21090-2102602601201201105104701306006001200拱院ARCADE COURTYARDPAVING STRATEGY铺装策略30075030065210260 45100100440340茂名北路 MAO MING N ROAD公馆东馆东厅拱院北厅north hallsouth hallmaNSIONEAST WINGcentral hall南厅中厅西厅西馆W4、EST WINGWEST HALLEAST HALLARCADE COURTYARD 260 45西馆WEST WING西厅WEST HALL300750300440340PAVING STRATEGY铺装策略2.52.52.82.52.62.52.42.42.42.32.42.242.24GRADING AND DRAINAGE DESIGN竖向排水设计地下过滤系统树池雨水净化可渗水铺装雨水收集Underground Sand FilterTree Box FilterPervious PavingRainwater HarvestSUSTAINABLE DESIGN STRATEGY可持续5、设计策略SUSTAINABLE DESIGN STRATEGY可持续设计策略PLANTING DESIGN STRATEGY种植设计策略榉树ZELKOVA SERRATA榉树ZELKOVA SERRATA枫杨PTEROCARYA STENOPTERA无患子SAPINDUS MUKOROSSI栾树KOELREUTERIA PANICULATA银杏GINKGO BILOBA朴树CELTIS SINENSIS胸径25公分以上现状树ExISTING TREE朴树CELTIS SINENSIS樱花PRUNUS SUBHIRTELLAAUTUMNALIS 水杉METASEQUOIA GLYPTOSTROB6、OIDES芭蕉MUSA BASJOOTREE乔木胸径25公分以上现状树Existing TreePLANTING DESIGN STRATEGYTREE种植设计策略乔木地下建筑覆土厚度1.5米Underground cover 1.5 m thickPLANTING DESIGN STRATEGYSHRUb/GROUND COVER种植设计策略灌木/地被灌木/地被Shrub/Ground CoverPLANTING DESIGN STRATEGY种植设计策略SHRUb灌木东瀛珊瑚AUCUBA JAPONICA熊掌木FATSHEDERAL LIZEL映山红AZALEA INDICA八角金盘AZA7、LEA INDICA美国凌霄CAMPSIS RADICANS常春藤HEDERA NEPALENSIS黄菖蒲IRIS PSEUDACORUS大头橐吾LIGULARIA JAPONICA蹄叶橐吾LIGULARIA TUSSILAGNEA阔叶山麦冬LIRIOPE MUSCARI南天竹NANDINA DOMESTICA麦冬OPHIOPOGON JAPONICUS矮麦冬OPHIOPOGON JAPONICUS NANA通脱木TETRAPANXA PAPYRIFERA日本珊瑚树VIBURNUM ODORATISSIMUM AWABUKIPERENNIAL/GRASS多年生花卉/草本紫松果菊ECHINACE8、A PURPUREA宿根福禄考（紫色）PHLOX PANICULATA(PINK)美国薄荷（紫色）MONARDA DIDYMA(PURPLE)柳叶马鞭草VERBENA BONARIENSIS红蓼POLYGONUM ORIENTALE姜花HEDYCHIUM CORONARIUM墨西哥鼠尾草SALVIA LEUCANTHA宿根福禄考（白色）PHLOX PANICULATA(WHITE)卡尔富拂子茅CALAMAGROSTIS KARL FOERSTER大吴风草FARFUGIUM JAPONICUM随意草(紫色）PHYSOSTEGIA VIRGINIANA(PURPLE)总花猫薄荷NEPETA RAC9、EMOSA葱莲ZEPHYRANTHES CANDIDA八宝景天SEDUM SPECTABILE鸢尾IRIS TECTORIUM撒尔维亚SALVIA OFFICINALIS丛生福禄考PHLOX SUBULATA(PINK)细叶芒MISCANTHUS SINENSIS GRACILLIUMS PLANTING DESIGN STRATEGYVERTICAL GREEN种植设计策略垂直绿化wATER FEATURE水景专题里弄线性水景LINEAR WATER IN LANES特色水景SPECIAL WATER FEATURE特色水景SPECIAL WATER FEATURE里弄线性水景LINEAR 10、WATER IN LANES趣味互动水景INTERACTIVE WATER趣味互动水景INTERACTIVE WATER多功能水景multi-function WAtER镜面水池REFLECTION POOL多功能水景multi-function WAtER fEAtuREwATER FEATURE水景专题REFLECTION POOL镜面水池TOUCHABLE WATER TA-亲水桌dROPPINg WATER滴水泉BUBBLINg WATER涌泉dANCINg FOUNTAIN舞动涌泉SOUNd INTERACTIVE FOUN-声光互动喷泉OUTDOOR FURNITURE SYSTE11、M室外家具系统办公区特色家具OUTDOOR OFFICE FURNITURE博物馆椅MUSEUM BENCH潜在商业外摆区POTENTIAL COMMERCIAL SPILLOUT博物馆椅MUSEUM BENCH办公特色座椅组团OFFICE FURNITURE SETOUTDOOR SIGNAGE SYSTEM室外标识系统入口标识墙ENTRANCE SIGNAGE WALL转角标识牌CORNER SIGNAGE定位标识牌SIGNAGE MAPENTRy SIGNAGE WALLSIGNAGE MAP CORNER SIGNAGE入口标志墙定位指示牌转角指示牌LIGHTING SYSTEM室外照12、明系统BOLLARD LIGHTWATER FEATURE LIGHTGROUND LIGHTWALL LIGHTTREE LIGHTSCULPTURE LIGHTPOLE LIGHTLIGHT BELT矮柱灯水景灯嵌地灯墙灯射树灯雕塑灯立柱灯条带灯LIGHT INTENSITy LOWLIGHT INTENSITy HIGH高亮度低亮度LIGHTING SYSTEM室外照明系统BOLLARD LIGHTGROUND LIGHTWALL LIGHTTREE LIGHTSCULPTURE LIGHT矮柱灯嵌地灯墙灯射树灯雕塑灯LIGHT BELT条带灯LOGO/BRANDING DESGIN区域13、logo/BRAnding设计LOGO/BRANDING DESGINFONTFONT区域logo/BRAnding设计中文字体_造字工坊 朗宋英文字体_造字工坊 朗宋张园ABCdEFgHIjkLmNOPqRSTUVWxyz张园abcdefghijklmnopqrstuvwxyz张园LOGO STANDARD COLORC 76 M 6 y 62 k 1C 56 M 0 y 41 k 0C 4 M 4 y 7 k 0C 2 M 38 y 23 k 0C 5 M 49 y 37 k 0C 0 M 0 y 0 k 100C 55 M 51 y 47 k 15LOGO标准色LOGO BACkUP C14、OLORLOGO备用色LOGO BACkGROUND COLORLOGO辅助色LOGO/BRANDING DESGIN区域logo/BRAnding设计LOGO/BRANDING DESGIN区域logo/BRAnding设计与时俱进的策划运营及管理,引领张园进入新方向策划运营NEw METHOD OF ADMINSTRATION AND PROGRAM FOR LEADING LIANHUA MOUNTAIN PARk TO THE FUTURE.ADMINISTRATIONPROGRAMOPERATION STRATEGY运营和管理张园品牌思维公众参与及企业合作街区4.0/智能化The B15、randing of Zhang YuanPublic Participation&Corparate DonationPark 4.0 Version&IntelligentializeOPERATION STRATEGY三大管理策略OPERATION STRATEGYSPIRITSOCIETYPERCEPTIONFUNCTION1.张园的品牌思维精神维度社会维度心理维度功能维度精神维度也叫品牌精神，良好的品牌精神，可以在一定程度上提升品牌美誉度和忠诚度，从而提升用户体验。SWA将以张园的人文历史，石库门里弄空间及城市公共空间提供从景观设计与功能策划去展现”张园：思潮博物馆“这独一无二，不可16、复制的海派文化IP社会维度是看你所处的环境和你周围的人对这个品牌的认可，也就是我们所说的志同道合者志趣相投。好的品牌认可不仅能带给我们积极的情绪，比如愉快、轻松、或者学到知识时的满足感，还能在一定程度上，带给我们一种归属感。最终的结果就是，社群的形成。心理维度是个体对于这个产品的认同度。产品是否可以表现个体的独特性和反映个体的需求，张园是引领时代思想与生活的先驱。是“时尚中的时尚，上海中的上海“。在思想潮流与石库门环境融合下张园将会是独一无二，不可复制的海派文化目的地。从这一点出发来打造它的品牌标签是策略的重点功能维度其实展现的是产品的功能性，产品是一切的根基，对于张园来说，它优秀的建筑质量和17、丰富的历史就是它最好的品牌基础。SWA will use the human history of Zhang yuan,the Shikumen alley space and urban pub-lic space to provide landscape design and functional planning to present the unique and unrepeatable cultural IP of“Zhang yuan:Museum of The Mind”.A good brand recognition not only brings us positive 18、emotions,such as happiness,re-laxation,or satisfaction when we learn something,but also,to a certain extent,a sense of belonging.The end result is the formation of a community.Zhang yuan is the pioneer of the era of thought and life.It is“the fashion of fashion,the Shanghai of Shanghai”.With the fus19、ion of trendy ideas and Shikumen environment,Zhang yuan will be a unique and unrepeatable cultural destination of the sea.From this point of view to create its brand label is the focus of the strategyThe functional dimension actually shows the functionality of the product,and the prod-uct is the fou20、ndation of everything.For Zhang yuan,its excellent architectural quality and rich history is its best brand foundation.传统街区:Traditional Community线性运作机制；Linear workingflow效率低；Low Effciency维护代价高；High Maintainance应变性弱；Low Resiliency云街区:Cloud Community多向反馈机制；Circular working Flow高效节能；Higt Effciency智能平衡;21、Smart and balance灵活应变；High Resiliency管理者MANAGER场地SITE终端数据DATA INPUT管理者MANAGER场地SITEOPERATION STRATEGY2.“云”街区终端数据DATA INPUT云端数据CLOUD DATA大数据可视化DATA VIZ管理者MANAGER下达决策OPERATION系统优化SYSTEM UPDATE场地SITE智慧设施COMPONENT流量/频率VOLUMEFREQUENCY可达性ACCESSbILITY居民健康HEALTH水wATER节能环保ENERGY安全性SAFETY运营OPERATION&MAINTENAN22、CE在地性COMMUNITY FIT应变性RESILIENCEOPERATION STRATEGYCORE VALUE2.“云”街区核心三要素这个水景连通的是落水管么？What a smart water fountain!终端数据DATA INPUT损耗情况预测智能监测水质大数据可视化DATA VIZ管理者MANAGER系统优化SYSTEM UPDATE场地SITE能源灯/直饮水/智能垃圾分类/自动浇灌系统.启用临时供能增加高频使用区域维修自动更换老化设备使用频次使用量/上限USAGE雨水收集系统Rainwater Collection雨水净化系统Rainwater Purification23、雨水冷却装置Cooling SystemOPERATION STRATEGY2.“云”街区终端数据DATA INPUT事故高发区预测事故高发时间段预测手环使用情况联动基础设施增强危险区照明人员巡逻增派热力/流量地图HEAT MAP管理者MANAGER系统优化SYSTEM UPDATE场地SITE搭载光敏传感器边缘路段夜光涂装紧急报警按钮智能手环租借各时段照明相对亮度LIGHT INTENSITY哇全息投影的广告还是第一次见到This AR advertisement is amaz-ing!实时监测Real-time Monitoring压力传感器铺装Sensor Input Pavement24、智能照明系统Smart Lighting Sys-temOPERATION STRATEGY2.“云”街区新年快乐！Happy New year!终端数据DATA INPUT人群预测活动参与推荐人流控制人工智能分析AI ANALYSIS管理者MANAGER系统优化SYSTEM UPDATE场地SITE实时人群监测线上展示平台二维码生成分时期参与活动线上活动宣传公众号策划日期选择历史数据线上宣传MARKETING人流监控平台Crowd Monitoring线上平台Online App&PlatformOPERATION STRATEGY2.“云”街区OPERATION STRATEGY3.公众参25、与与企业合作积极寻找与艺术基金会的合作，开展双年展，艺术家展演，公众教育类项目等，品牌影响力和公益教育双管齐下Looking for partnership with arts foundation,to open up op-portunities in biennale,artist exhibition and public education programs张园ZHANG YUAN博物馆座凳可由艺术基金会定制，并刻字纪念,共同诠释“思潮博物馆”eNGRAVeD MuSeuM BeNCh wIll COOPeRATe wTIh ART-IST fOuNDATIONOPERATION S26、TRATEGY3.公众参与与企业合作拆除的铺装和部分建筑的砖块可向公众征集手摸,由管理方提供CNC设备扫描手型、切割砖块。Collect hands from public,and the new visitor center could provide equipmentfor making such brick in the memorial wall.入口局部手型砖块嵌入格栅 组成纪念壁，展示众人的手，诠释公民精神。The memorial wall is consisted of bricks with hand shape,showing the civic spirit by lots of different hands.OPERATION STRATEGY3.公众参与与企业合作