1、02活动思路ILLUMINATING CITY MEMORIES WITH BEGONIA FLOWERSAN EXCLUSIVE PARTY THAT COLLIDES WITH THE BLOOMING BEGONIA FLOWERS TOGETHER活动背景WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY旨在一场有别样的的展厅开放重磅入市 实至名归引进“揽境”系高端产品，给六合带来的2、生机和欣喜为了重塑该地区形象彰显龙湖地产的品牌实力与价值，在标志性地点制造事件营销引发媒体与大众关注引进“揽境”系高端产品，给六合带来的生机和欣喜为了重塑该地区形象彰显龙湖地产的品牌实力与价值，在标志性地点制造事件营销引发媒体与大众关注引入绿城系高端产品，给项目带来生机和欣喜为了重塑该地区形象彰显项目的品牌实力与价值，在标志性地点制造事件营销引发媒体与大众关注旨在一场别样的的示范区开放活动呈现WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC 3、CLULUSISIV VE PARTYE PARTY以沉浸式体验营造的情境下以沉浸式体验营造的情境下让人专注且沉入其中的同时感到愉悦和释放让人专注且沉入其中的同时感到愉悦和释放从而步入一个全新的人居理想生活发声地从而步入一个全新的人居理想生活发声地【以沉浸式艺术演绎的形式带领大家一起探寻美好】抛弃常规性展陈导入式资源抛弃常规性展陈导入式资源以沉浸式体验资源的方式带你探寻示范区美学以沉浸式体验资源的方式带你探寻示范区美学花YONG 城市青年艺术节暨绿城凤栖海棠示范区开放活动策略WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE P4、ARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY旨在一场有别样的的展厅开放花YONG 城市青年艺术节本次活动通过事件营销，以海棠花为活动载体，融入新潮元素，打造未来生活景象意在打造武汉人居符号绿城 凤栖海棠用海棠花点亮城市记忆一起撞进海棠花开的专属Party花YONG 城市青年艺术节暨绿城凤栖海棠示范区开放03活动内容FLOWER YONG CITY YOUTH ART FESTIVALOPENING CONTENT OF THE GREEN CITY FENGQI HAITANG DEMONSTRATIO5、N ZONE活动内容WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花YONG 城市青年艺术节四大主题内容，打造花YONG春夏新聚场花花花花YONGYONGYONGYONG海棠花会海棠花会海棠花会海棠花会海棠花礼盛开的斑马线让爱生长种子签到一朵花的仪式感美陈PART 1探寻花趣花花花花YONGYONGYONGYONG食光日记食光日记食光日记食光日记一元ROAD市集凤栖海棠潮玩展VOX OS6、T原声黑胶唱片展PART 2拾花酿春花花花花YONGYONGYONGYONG色彩派对色彩派对色彩派对色彩派对不插电音乐LIVE海棠花开艺术涂鸦太阳花相框花束手作亲子游戏（一）套住欢乐圈亲子游戏（二）大力养生锤亲子游戏（三）芬兰撞柱PART 3以花寄情花花花花YONGYONGYONGYONG福利派送福利派送福利派送福利派送惊喜嘉宾礼品派送整点抽奖PART 4繁花相送活动玩法WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV 7、VE PARTYE PARTY花YONG 城市青年艺术节四大主题内容，打造花YONG春夏新聚场第一站集市兑奖/福利抽奖打卡任务：海棠花开艺术涂鸦/亲子互动游戏打卡任务：盛开斑马线第二站打卡任务：海棠潮玩展第三站第四站花YONG海棠花会花YONG食光日记花YONG色彩派对花YONG福利派送花YONG 城市青年艺术节主线任务：签到处领取任务卡互动打卡1：盛开斑马线互动打卡2：海棠潮玩展互动打卡3：海棠花开艺术涂鸦互动打卡4：亲子互动游戏集齐四枚印章，获取到访礼包，内含集市币，可到集市区兑换美食，副券参与整体抽奖。活动福利WEWEL LCOME TO THE ECOME TO THE EX XC C8、LULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花YONG 城市青年艺术节四大主题内容，打造花YONG春夏新聚场WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE9、 PARTYE PARTY探寻花趣花YONG海棠花会PART1海棠花礼盛开的斑马线让爱生长种子签到一朵花的仪式感美陈WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY爱在花开时主题门头海棠花元素组成的浪漫花艺门头，渲染活动氛围，传递活动信息。WEWEL LCOME 10、TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY让爱生长【watch love grow】种子签到选取代表欢乐的海棠花种子，等待5-10天后的发芽。日升月落，以爱灌溉，寓意命运馈赠的美好与幸福辗转降落于你们身边。WEWEL LCOME TO THE ECOME TO THE EX XC 11、CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY青年艺术节集章券来宾到场即可参与，每位嘉宾仅限领取一张集章券，在集章区域内完成打卡，即可到签到区换取福袋，福袋内含集市币，凭币兑换集市商品。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME 12、TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY花为春礼 派送春日浪漫嘉宾现场签到，即可领取鲜花气球/鲜花杯一份,收获这个春天的浪漫。拿上它，走花路吧。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWE13、L LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花路一条海棠花盛开的斑马线。繁华所至 漫享美好。一起走花路，寻找春天的终极浪漫。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一朵花的仪式14、感打卡美陈也许世界上也有五千朵和你一模一样的花，但只有你是我独一无二的海棠。浪漫总与鲜花密不可分.WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花小景沿途增加海棠花小型DP点，花艺导视，花艺旗帜等，拉满现场浪漫氛围。WEWEL LCOME TO THE EC15、OME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY拾花酿春花YONG食光日记PART2一元ROAD市集海棠潮玩展VOX OST原声黑胶唱片展WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE E16、COME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集武汉最有腔调的艺术车尾箱融合市集。榨男茶摊莫嵉说JOJO烧鸟 虾路相逢火焰肥牛嗷呜意面忧郁文青、慷慨愤青、朋克青年、摇滚老炮儿.最real最有态度的年轻人在这里致敬青春。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE 17、EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYV18、OX OST原声黑胶唱片展那些令人怦然心动的瞬间，都在唱针落霞的那一秒，顺着回忆的弦，涌上心头。现场还配备了黑胶唱片机，可供试听，挑选一张自己喜欢的唱片，感受穿越时空的音浪回潮。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYVOX RECORDSVOX是武汉本土19、知名做LIVEHOUSE品牌。挖掘有趣新鲜的独立音乐唱片和黑胶，收集世界各地有趣厂牌出品的唱片，风格丰富多样，从摇滚经典到日系city pop再到国内独立乐队的最新专辑，试图满足资深乐迷的不同喜好。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠潮玩展汇聚各原20、创设计及潮流玩具品牌，涵盖各种好玩的潮玩及衍生品，为大家带来快乐。除了打卡潮玩，还可以跟随老师一起DIY制作，是年轻人打卡必去的潮玩市集.WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY艺术家联名流体公仔手作每个人都有属于自己的潮玩WEWEL LCOME TO T21、HE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY以花寄情花YONG色彩派对PART3不插电音乐LIVE海棠花开艺术涂鸦太阳花相框花束手作亲子游戏（一）套住欢乐圈亲子游戏（二）大力养生锤亲子游戏（三）芬兰撞柱元气补给站WEWEL LCOME TO THE ECOME TO THE EX XC CL22、ULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY不插电音乐LIVE请乐队演绎一场不插电的LIVE，一边聊天一边聆听乐队的倾情演唱，孩子的欢笑声悦耳不停，小朋友们在音乐中一再沉溺，享受着假日的慵懒人与人的陌生距离感因共通的音乐而破圈WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTY23、E PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花开艺术涂鸦予花新色携手共创。与插画师一起，创作独属于凤栖海棠的春夏印记。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PAR24、TYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY太阳花相框花束手作手捧浪漫来见你，让美定格WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY亲子游戏（一）套住欢乐圈经典的套圈游戏，适25、合全家人一起互动，每人五个圈，套中赢得礼品一份。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY亲子游戏（二）大力养生锤用大力锤捶打泡沫，最上方一块不掉落就可以到元气补给站领取礼品一份。WEWEL LCOME TO THE ECOME TO THE EX XC C26、LULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY亲子游戏（三）芬兰撞柱随意摆放撞柱击倒一根获得柱子上的数字，倒下的柱子需要原地扶起积分累加率先得到50分的队伍获得胜利。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOM27、E TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY元气补给站参与游戏互动，即可来补给站领取元气礼品一份（元气森林气泡水/鲜果切/鲜花棒棒糖）WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECO28、ME TO THE EX XC CLULUSISIV VE PARTYE PARTY繁花相送花YONG福利派送PART4惊喜嘉宾礼品派送整点抽奖WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY凤栖海棠欢乐送湖北经视主持人惊喜现身，现场发放福利。蔡一谈笑喜子WEWE29、L LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY现场签到礼袋装米/桶装油/农家土鸡蛋WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO TH30、E EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY整点抽奖礼品牌冰箱/洗衣机/空调扇04活动氛围营造BEAUTIFUL BLOOMING,DESTINED TO MEET FLOWERS YONG CITY YOUTH ART FESTIVALCREATING AN ATMOSPHEREWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE 31、ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY现场划分三个区域腾飞路入口到营销中心区域为主题美陈打卡区域/停车场为互动市集区/营销中心一楼为福利派送区福利派送区互动市集区主题美陈打卡区域WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTY32、E PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花主题门头WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY海棠花路WEWEL LCOME TO THE ECOME T33、O THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一朵花的仪式感打卡美陈WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE 34、PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY福利派送区营销中心一楼打造一块礼品区，礼品盒包装堆头，福利区背景画面营造。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY停车35、场区域布置示意一元ROAD尾箱集市舞台区海棠潮玩展VOX黑胶唱片展互动游戏太阳花花束手作元气补给站海棠花开艺术涂鸦休息区WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY主题指示装置停车场入口处摆放活动主题指示装置，指引嘉宾来到活动现场的同时，也可以合影打卡。WEW36、EL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY一元ROAD后尾箱市集彩旗装饰+店铺旗帜+主题异形KT版装饰WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO TH37、E ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY游戏互动区活动主题背景板+地贴+活动说明画架WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC C38、LULUSISIV VE PARTYE PARTY摊位区（元气补给站/太阳花相框手作/VOX黑胶唱片展/海棠潮玩展）海棠花+春绿的组合，瞬间唤醒全身活力细胞。摊位区的设计兼具观赏性与展览的。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY舞台区WEWEL LCOM39、E TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY休息区WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE40、 PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY氛围道具彩旗+手举牌+主题KT板+泡泡机+氦气球WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY氛围道具海棠花41、气模05活动宣传BEAUTIFUL BLOOMING DESTINED TO MEET FLOWERS YONG CITY YOUTH ART FESTIVAL ACTIVITY EXTERNAL PROMOTIONWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY42、活动前宣（一）：生活里的甜礼品派发在活动开始前一周，在项目周边派发宣传单页及小礼品，释放活动举办信息。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活动前宣（二）：美好盛开 注定相逢凤栖海棠插画制作在活动开始前一周，邀请插画师，融合项目焕新实景以及插画的氛围感制43、作相关的插画海报；感受凤栖海棠品质生活和自然的生机；引发大众的关注度。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活动前宣（三）：武汉自媒体联盟邀请武汉自媒体联盟共同为项目发声WEWEL LCOME TO THE ECOME TO THE EX XC CLUL44、USISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY活动后宣：活动短视频+照片直播活动专项传播 打造最In活动现场06活动补充BEAUTIFUL BLOOMING,FATED TO MEET FLOWERS,YONG CITY YOUTH ART FESTIVAL EVENT EMERGENCY PLAN AND SUPPLEMENTWEWEL LC45、OME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYW W o o r r k k mm a a n n u u a a l l工作人员统一着装，佩戴工作证；工作人员统一使用普通话与业主沟通，交流，使用敬语；工作人员面对业主微笑服务，尽量满意业主的需求，不 允许发生任何冲突；工作人员46、不允许在现场随意谈论来宾的好坏；工作人员不允许说脏话，不允许在工作时间玩手机、打电话；工作人员不允许擅离职守，离开时必须向负责人申请。工作手册WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYO O n n-s s i i t t e e c c o o n n s47、 s t t r r u u c c t t i i o o n n p p l l a a n n现场搭建材料按场地安全措施需要选择防火涂质。现场座位的摆放将注意留出足够的安全通道；现场布置达到或超出原图纸效果；经客户验收，如有变更及时更改；与场地方再次强调各环节配合工作；重审各岗位职责；现场搭建预案WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE E48、COME TO THE EX XC CLULUSISIV VE PARTYE PARTY项目组织架构客户客户项目总控项目总控1 1人人供应商管理3人演员及兼职管理节目沟通管理展会老师沟通接待管理4人交通管理入场安排管家式服务客户接待与沟通场地沟通3人场地各区域确认现场布置管理活动场地协调视频控制搭建管理和沟通3人灯光控制音响控制突发状况管理流程管理2人签到接待管理现场仪式管理拍摄管理后勤管理3人物品清单运输监管现场分配管理会后物品清理WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO TH49、E ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY（1）在来宾区周围及主要通道处安排工作人员及保安，有序入场和退场，出现紧急情况，立即组织人员疏散。（2）如场内发生混乱时由场内的工作人员及礼仪迅速引领领导到VIP休息室，确保在场领导的安全（3）主持人利用场内广播对场内的人员进行引导和疏散（4）出现紧急情况，造成人员伤病，则立即组织车辆和人员送往医院。一、人员拥挤踩踏应急预案二、突发停电处理应急预案（1）执行部门成立专业电工组50、（2）安排备用电源发电设备突发停电时，专人启用备用电源设备，保证现场供电及照明，保证活动的顺利完成。WEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTYWEWEL LCOME TO THE ECOME TO THE EX XC CLULUSISIV VE PARTYE PARTY（1）消防操作规范：活动前对场地进行安全检查，确保万无一失。消防保卫人员要熟悉附近情况，知道电闸箱、消火栓、灭火器位置并会使用灭火器。做到随时进行安全监督，严防火灾苗头，保护设施。坚持服从指挥部的指挥，发现问题及时处理并报告。做好停车场地车辆管理和维护门前秩序。场内禁止烟火，禁止携带易燃、易爆等危险品入内。活动期间由保卫人员现场负责保卫工作，并有工作人员在现场巡回检查。会同公安部门做好活动的安全保卫工作。严防突发事件发生确保活动的顺利进行。舞台两侧备灭火器及保安（2）消防用品布置除特别为现场布置10个以上的消防灭火装置。三、消防应急预案