1、?HiPhi BRANDVISUAL GUIDELINESVision 2.0?7?12?11?10?98?6?5?4?3?2?1?1413?BRAND GUIDELINESPART 1?1?000BRAND GUIDELINESPART 1?ABOUT HiPhiABRAND GUIDELINES?PART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?HighPhiBRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART2、 1?To b e F r e e?To E x p l o r e?BRAND GUIDELINESPART 1?To C r e a t e?不断发展未知，敢于突破陈规是用不同的角度看世界更是以有知无畏的勇气追寻看似遥不可及的目标BRAND GUIDELINESPART 1?思想永无桎梏不断突破边界、挑战常规不受世间规则的束缚自由想象，自由创造BRAND GUIDELINESPART 1?是真实的力量是最终的承诺将信念付诸为实为世界带来更多美好BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND GUIDELINESPART 1?BRAND3、 ARCHITECTUREBBRAND GUIDELINESPART 1?HiPhi HubHiPhi LabHiPhi ServiceHiPhi EnergyHiPhi PlazaHiPhi CampusHiPhiGoHiPhi XBRAND GUIDELINESPART 1?2?BRAND GUIDELINESPART 2?2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?812345678?BRAND GUIDELI4、NESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?1.618dd0.618xx?812345678?BRAND GUIDELINESPART 2?1.618dd?812345678?BRAND GUIDELINESPART 2?1.618dd1.618x?812345678?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?5mm1/2x1/2x1/2xx1/2x1/2x?BRAND GUIDELINESPART 2?7mm?1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINES5、PART 2?20mm?1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINESPART 2?20mm1/2x1/2x1/2x1/2x1/2xx?BRAND GUIDELINESPART 2?1/2x1/2x1/2xx1/2x1/2x?42mm?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?HIPHI?BRAND GUIDELINESPART 2?6、100%?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?xxxxxx?BRAND GUIDELINESPART 2?xxxxxx?xxxxxx?BRAND GUIDELINESPART 2?xxx?xxx?BRAND GUIDELINESPART 2?1.618dd0.08ddBRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?BRAND GUIDELINESPART 2?7、3BRAND GUIDELINESPART 3?3Arial微软雅黑Gilroy?BRAND GUIDELINESPART 3?MeetGilroy?BRAND GUIDELINESPART 3?WeightWeightWeightWeightGilroy-LightGilroy-MediumGilroy-BoldGilroy-Thin?BRAND GUIDELINESPART 3?BRAND GUIDELINESPART 3?Gilroy-Bold?Gilroy-Medium?Gilroy-Thin?Gilroy-Medium?Gilroy-Light?Gilroy-Medium?Gilro8、y-Light?BRAND GUIDELINESPART 3?BRAND GUIDELINESPART 3?1.618x1.618x2xx?BRAND GUIDELINESPART 3?4?BRAND GUIDELINESPART 4?BRAND GUIDELINESPART 4?Pantone?CMYK?RGB?HEX?BRAND GUIDELINESPART 4?a:b=1.618abBRAND GUIDELINESPART 4?Pantone&CMYKBRAND GUIDELINESPART 4?PANTONE Violet CC90 M100 Y7 K0?PANTONE 3125 CC9、74 M14 Y24 K0Purple 3PANTONE 266 CC72 M81 Y0 K0Purple 2PANTONE 2655 CC52 M57 Y0 K0Deep BlackC0 M0 Y0 K100Cool Gray 9PANTONE Cool Gray 9 CC62 M52 Y47 K0Cool Gray 5PANTONE Cool Gray 5 CC36 M27 Y26 K0Cool Gray 1PANTONE Cool Gray 1 CC18 M13 Y15 K0Bright WhiteC0 M0 Y0 K0Cool Gray 11PANTONE Cool Gray 11 C10、C73 M65 Y59 K15?RGB&HEXBRAND GUIDELINESPART 4?Purple 3R117 G59 B189HEX#753BBDPurple 2R150 G120 B211HEX#9678D3Purple 1R198 G181 B227HEX#C6B5E3Deep BlackR0 G0 B0HEX#000000Cool Gray 9R117 G120 B123HEX#75787BCool Gray 7R151 G153 B155HEX#97999BCool Gray 11R83 G86 B90HEX#53565ACool Gray 5R177 G179 B179HEX11、#B1B3B3Cool Gray 1R217 G217 B214HEX#D9D9D6Cool Gray 3R200 G201 B199HEX#C8C9C7Bright WhiteR255 G255 B255HEX#ffffff?R68 G0 B153HEX#440099?R0 G174 B199HEX#00ACC9?BRAND GUIDELINESPART 4?Cool Gray 5Cool Gray 1Bright WhiteDeep BlackCoolGray 1CoolGray 9CoolGray 11CoolGray 5BrightWhiteAaAaAaAaAaAaAaAaAaAaAa12、Deep BlackAaAaAaAaAaAaAaCool Gray 5Cool Gray 1Bright WhiteDeep BlackPurple 3?Purple 1Purple 3BrightWhite?BRAND GUIDELINESPART 4?Deep BlackCool Gray 9Cool Gray 5Cool Gray 1Bright WhiteCool Gray 11CoolGray 1Cool Gray 9Cool Gray 11Cool Gray 5Cool Gray 1Deep BlackBright White?BRAND GUIDELINESPART 4?BRAN13、D GUIDELINESPART 4?CONTENTSSMART CAR01AIM HIGH202001/2002?BRAND GUIDELINESPART 4?EvolvableSuper SUVEvolvableSuper SUVEvolvableSuper SUVEvolvableSuper SUV?BRAND GUIDELINESPART 4?90%10%?HW?BRAND GUIDELINESPART 4?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pur14、suit of“AIM HIGH”.A brand created for the Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?BrandP15、hilosophy?BrandPhilosophy?BRAND GUIDELINESPART 5?BRAND GUIDELINESPART 5?6语词风格BRAND GUIDELINESPART 6语词风格语词风格-笃定向上语意表达语气坚定地表达观点及态度，树立品牌可信赖感。措辞选择尽可能采用含义积极正面的词汇，营造正向关系。句式选择句式表达更简洁有力，突出品牌睿智、气度。示例高合，不断打败上一秒的自己，开启全新视界。突破陈规，以开放重置想象。是第一次，却已颠覆 999次。语词风格使用规范BRAND GUIDELINESPART 6语词风格本手册中使用的图片来自 Getty Images 及其16、它图片库或网络来源，仅用于高合品牌层面内部学习沟通，任何情况下不得擅自作未经许可的商业使用。语词风格-富有想象语意表达通过更有画面描述感的词汇，给用户以启发。措辞选择措辞中适当加入戏剧张力与活力。句式选择敢于打破常规，拒绝单调空白的陈述。示例高合带你以全新视角，重新领略原来的世界。在 HiPhi X 车内，呼吸新鲜，品味天籁，闻香神移，心向四方。“大卫，今天周末，不如我带你去探索一 下新地方？”语词风格使用规范BRAND GUIDELINESPART 6语词风格本手册中使用的图片来自 Getty Images 及其它图片库或网络来源，仅用于高合品牌层面内部学习沟通，任何情况下不得擅自作未经许可17、的商业使用。语词风格-人性关怀语意表达语意上采用亲近的语气，以个人的角度进行交流。措辞选择措辞中加入感受性的描述，让用户感觉被理解。句式选择句式上多用“我”“你”等人称代词，为用户营造亲近感。示例让你的爱车，学会爱你。我们创造了智慧，而你赋予它灵魂。“凯文，明天是纪念日，我已经为她准备好了 一份惊喜体验，一起看看？”语词风格使用规范BRAND GUIDELINESPART 6语词风格本手册中使用的图片来自 Getty Images 及其它图片库或网络来源，仅用于高合品牌层面内部学习沟通，任何情况下不得擅自作未经许可的商业使用。7?BRAND GUIDELINESPART 7?BRAND GUI18、DELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?Simmons Dai?Brand Director?M:+86 139 1853 3728 T:021-6590 0075 E:?668?200082668 Changyang Rd,Yangpu Dist.Shanghai 200082 ?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?H864022?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPA19、RT 7?xx1/2x1/2xBuilding 8,No.928,Qiqihar Road,Yangpu District,Shanghai?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?www.human-?BRAND GUIDELINESPART 7?www.human-?20、BRAND GUIDELINESPART 7?BRAND GUIDELINESPART 7?120 mm?BRAND GUIDELINESPART 7?8BRAND GUIDELINESPART 8?BRAND GUIDELINESPART 8?BRAND GUIDELINESPART 8?Bright WhiteR255 G255 B255HEX#ffffffxx3xPurple 3R117 G59 B189HEX#753BBDBRAND GUIDELINESPART 8?R68 G0 B153HEX#440099?xx3x?1BRAND GUIDELINESPART 8?Bright Wh21、iteR255 G255 B255HEX#ffffffPurple 3R117 G59 B189HEX#753BBD?R68 G0 B153HEX#440099?x2x2x1.25x?W5BRAND GUIDELINESPART 8?1:1(1125*1125)1:1.5(1687*1125)1:2(2250*1125)BRAND GUIDELINESPART 8?x1.25x2x?1:1.5(750 x 1125 px)1:2.5(450 x 1125px)1:5(225x 1125px)1:2(562x 1125px)?BRAND GUIDELINESPART 8?x?BRAND GUID22、ELINESPART 8?Premium NEVSmart VehicleBrandHiPhi,Multiple Dimensions,Now As Onex2x2x1.25x?W5?1/10 x?xBRAND GUIDELINESPART 8?9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?24PX48PX96PXUI?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 923、?48PXUI?48PXUI?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?BRAND GUIDELINESPART 9?10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?118118118118?BRAND GUIDELINESPART 10?BRAND GUIDELI24、NESPART 10?118118?115BRAND GUIDELINESPART 10?112BRAND GUIDELINESPART 10?Brand Philosophy?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Brand PhilosophyBrand PhilosophyBrand PhilosophyBrand PhilosophyBrand PhilosophyBrand Philo25、sophyBrand PhilosophyBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle Brand?Premium NEV 118?HiPhi,Multiple Dimensions,Now As One?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates w26、ith its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the d27、awnbreakers.HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now 28、As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand cre29、ated for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One?BRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand c30、reated for the dawnbreakers.?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?HiPhi is a br31、and in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.?Premium NEVSmart Vehi32、cle Brand?Premium NEVSmart Vehicle Brand?HiPhi,Multiple Dimensions,Now As One?HiPhi,Multiple Dimensions,Now As One?Powered by?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND 33、GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?Premium NEVSmart Vehicle BrandHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi is a brand in which“to explore,to be free,to create”r34、esonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As One?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.Pr35、emium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As OnePremium NEVSmartVehicle BrandHiPhi,Multiple Dimensions,Now As OneHiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.BRAND GUIDELINESPART 10?“T36、o explore,to be free and to create”?Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As OneSeat headrest with founding version iconSeat headrest with founding version iconPML programmable smart headlights22-inch 7 bright silver wheelsPML programmable smart headlights22-inch 7 bright silve37、r wheelsHiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BrandBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?“To explore,to be free and to create”?BRAND GUIDELINESPART 10?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursu38、it of“AIM HIGH”.A brand created for the HiPhi,Multiple Dimensions,Now As OnePremium NEVSmartVehicle BrandBRAND GUIDELINESPART 10?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.HiPhi,Multiple Dimensions,39、Now As OnePremium NEVSmart Vehicle BrandBRAND GUIDELINESPART 10?HiPhi,Multiple Dimensions,Now As OnePremium NEVSmart Vehicle BBRAND GUIDELINESPART 10?Premium NEVSmartVehicle BrandHiPhi,Multiple Dimensions,Now As OneBRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELINESPART 10?BRAND GUIDELI40、NESPART 10?BRAND GUIDELINESPART 10?11?BRAND GUIDELINESPART 11?BRAND GUIDELINESPART 11?BRAND GUIDELINESPART 11?June 12,2020Shanghai?BRAND GUIDELINESPART 11?HiPhi is a brand in which“to explore,to be free,to create”resonates with its perpetual pursuit of“AIM HIGH”.A brand created for the dawnbreakers.41、?Premium NEVSmart Vehicle BrandHiPhi,Multiple Dimensions,Now As O?BRAND GUIDELINESPART 11?12BRAND GUIDELINESPART 12?25%Power960KMDistance?BRAND GUIDELINESPART 12?960 KWHHiPhi Charge Station10.7DistanceKM18.8MLocationRole ARole B?BRAND GUIDELINESPART 12?20.1Vehicle StatisticsKM840KM960KMDRIVING DISTA42、NCE78%PowerRemaining Battery?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?BRAND GUIDELINESPART 12?1Current PositionCurrent Position9?BRAND GUIDELINESPART 12?93245.8KPH960KMDistance5200MMTotal LengthVenue?BRAND GUIDELINESPART 12?50200110360Total Dist43、anceKM6KPH15MINS67%200KPHMaximum Speed?BRAND GUIDELINESPART 12?134521Turn SpeedG ForceGear21560.9TRIPFromToShanghaiSuzhouProgram VenueTotal LengthNumber of Laps2.43km15?BRAND GUIDELINESPART 12?Current LocationDestination36 13 0”N8 23 0”Venice24KMJING,AN?BRAND GUIDELINESPART 12?1,980,2345881,2123210,44、2345210,2345100%63%40%16%10%Percentage StatisticsMarch 201975%25%User-DefinedPresetSmartCenterDAYS UNTIL NEXT SERVICE(AVG)90?BRAND GUIDELINESPART 12?182KFOLLOWERSVIEWERS1,212KHiPhi Contents Page199+16,826VIEWERS3,065VIDEO VIEWS?BRAND GUIDELINESPART 12?1ST#The Future of IntelligenceIntelligent PowerP45、ure Senses1ST#MON9.132020TH?BRAND GUIDELINESPART 12?903.2MPH INSeconds2:43.816New Record SetNext TimeYear202008:10:30Hour.Min.Sec.?BRAND GUIDELINESPART 12?80%Battery Power?BRAND GUIDELINESPART 12?25%PreordersTurn SpeedG ForceGear21560.9KMHCurrent PositionArrival PositionThe Future of Intelligence0-246、80INSEC3.6 KPH?BRAND GUIDELINESPART 12?75%Power100%45%?Bright WhiteR255 G255 B255HEX#ffffff?R68 G0 B153HEX#440099Purple 3R117 G59 B189HEX#753BBDPurple 2R150 G120 B211HEX#9678D3BRAND GUIDELINESPART 12?13?BRAND GUIDELINESPART 13?Colors?PExperience Center?OfficeEtc?Convention Center?2FExperience Center47、?OfficeEtc?Convention Center?Toilet?Exit?Entrance?Experience Center?OfficeEtc?Convention Center?2M1M3MGray 11Bright WhiteBRAND GUIDELINESPART 13?Toilet?PExperience Center?OfficeEtc?Convention Center?Experience Center?OfficeEtc?Convention Center?Exit?Entrance?BRAND GUIDELINESPART 13?Toilet?BRAND GUID48、ELINESPART 13?Toilet?BRAND GUIDELINESPART 13?2FExperience Center?OfficeEtc?Convention Center?BRAND GUIDELINESPART 13?2M1M3MColorsAIMHIGH?Gray 11Bright White?BRAND GUIDELINESPART 13?2M4M1M3MPAIMHIGH?Colors2FExperience Center?OfficeEtc?Convention Center?Experience Center?OfficeEtc?Convention Center?Ex49、it?Entrance?Toilet?Toilet?Gray 11Bright WhiteBRAND GUIDELINESPART 13?ToiletExperience CenterEtcConvention CenterToiletEntranceExitExperience CenterEtc14?BRAND GUIDELINESPART 14?x1/2x1/2x?BRAND GUIDELINESPART 14?600mm?3000mm1600mm1200mm?5000mm3500mm1200mm?7000mm5000mm1200mm?7000mm5000mmBRAND GUIDELIN50、ESPART 14?BRAND GUIDELINESPART 14?Delivery Confirmation Form?BRAND GUIDELINESPART 14?Car repair work order?Car Sales ContractBRAND GUIDELINESPART 14?Test Drive CommitmentBRAND GUIDELINESPART 14?BRAND GUIDELINESPART 14?Delivery Confirmation Form?BRAND GUIDELINESPART 14?BRAND GUIDELINESPART 14?Test Drive Commitment?BRAND GUIDELINESPART 14?LETS HiPhi!