招商手册-购物中心-DTZ-戴德梁行2013年9月青岛183悦荟广场商铺招商策略.pdf
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1、青岛悦荟广场 青岛悦荟广场 Mosaic Qingdao 青岛市人民路290号 No.290 Renmin Road,Qingdao 商铺招商 商铺招商 Shops available for lease 2013年9月 September,2013 约会 融聚 乐娱 约会 融聚 乐娱 Meeting.Mixing.Entertaining 目录 战略地位 战略地位 Strategic location 悦荟广场在中国 悦荟广场在中国 Mosaic in China 悦荟广场在青岛:新的体验 悦荟广场在青岛:新的体验 Mosaic in Qingdao:New experience 双赢业务伙2、伴 双赢业务伙伴 Win-win business partners 战略地位 Strategic location 位于商贸发达的市北区 Located in the development commercial area of Shibei District Laoshan District Licang District Shibei District Shinan District Mosaic 悦荟悦荟 规划地铁M1直达 Directly accessible by Metro line 1 M1号线是一条主城区连接黄岛区和城阳区的南北骨干线路;Metro line 1 will c3、onnect Huangdao District and Chengyang District from south to north;M1号线预计2014年施工,2018年通车。Metro line 1 will be constructed in 2014 and put into use in 2018 as planned.To Chengyang District To Huangdao District 瑞金路 瑞金路 遵义路 遵义路 南岭 南岭 沧口公园 沧口公园 铁路北站 铁路北站 胜利桥 胜利桥 中心医院 中心医院 水清沟 水清沟 北岭 北岭 小村庄 小村庄 中山路 中山路 4、火车站 火车站 台东 台东 Mosaic 悦荟悦荟 M1 地 铁 站 点 M1 地 铁 站 点 老工业区完美蝶变滨海宜居新区 Amazing change of old industry to new residential area 搬迁企业共达110户,涉及土地15413.8亩。截止到2010年,累计完成49%的拆迁。Till year of 2010,110 units enterprises move out,to increase 15413.8 MU residential space .已拆迁的海尔冰箱厂 已拆迁的海尔冰箱厂 Same place before image of 5、Haier 正在建设的海尔时代广场 正在建设的海尔时代广场 Haier Time Plaza located 已入住的中海清江华府项目 已入住的中海清江华府项目 New face of China Overseas Project 已拆迁的清江路老企业 已拆迁的清江路老企业 Same place before image 保利、中海、绿地等众多地产大鳄,在此争锋 Poly、China overseas and Greenland make a big planning here 表示“已入住社区”表示“已入住社区”Delivered Residential 表示“新地产项目”表示“新地产项目”6、new project Mosaic 悦荟悦荟 下列住宅项目最高均价已达12600元/。10分钟聚集250,000常住居民 250,000 residents in 10 min radius Ref.No Newly delivered Residential within 3 years 1 Jinyu Garden金裕花园 2 Linyushanpan林语山畔 3 Shuixiang Yuan水乡苑 4 Baitong.yongcuihuating百通 雍翠华苑 5 Poly.Liyuanli 保利 里院里 6 Poly.Lili Garden 保利 百合花园 7 Haiqing Yuy7、uan海情御园 8 Haian Jincheng联城海岸锦城 9 Honghai Jiayuan鸿海佳园 Ref.No Residential to be delivered in next 5 years 10 Yinhua Plaza银华广场 11 MCC.Yingjun中冶 英郡 12 Yingxiu Garden盈秀花园 13 Shangle City尚乐城 14 China Overseas.Llinan Fu中海 临安府 15 Zensun.Hongfeng Valley 正商 红枫谷 16 Xinhaiyuan.Changqingteng 新海园.常青藤 17 Haian Xin8、yuan 城投 海岸馨园 18 Poly.Xiangpin Guoji 保利 香槟国际 19 Greenland.Celebration City 绿地 欢乐滨海城 10 11 12 13 1 2 3 9 6 5 8 4 7 14 15 16 17 19 18 250,000人口是在2公里以内,成熟入住的社区居民(如上图红色标志);未来5年,将新增中高端社区150,000居民(如上图蓝色标志)250,000 residents population in 2 km radius(Red mark in map);150,000 residents will move into the newl9、y planned residential in next 5 years.(Blue mark in the map)Mosaic 悦荟悦荟 1公里范围内,拥有近20所知名学校,及青岛市长途汽车站和数家酒店 In 1 km area,including famous Education place,Qingdao city Bus-Station and Hotels.No.Education Service 1 Renmin Lu No.2 primary school 2 Renmin Lu No.3 primary school 3 Sifang Institue Kindgarten10、 4 Sifang College for elderly 5 Qingdao Technical University 6 Qingdao Mechanical Technical School 7 Chongqing Lu No.2 primary school 8 Chongqing Lu No.3 primary school 9 Qingdao No.23 Middle school 10 Qingdao No.50 Middle school 11 Huaxia professional education center 12 Renmin Lu No.1 primary scho11、ol 13 Pinan Lu No.2 primary school 14 Qingdao No.30 Middle school 15 Qingdao cooking school 16 Qingdao No.66 Middle school 17 Sifang Railway kindgarten 18 Sifang Experimental primary School 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Qingdao Bus Station Mosaic 悦荟悦荟 Renmin Road Commercial Area Sifan12、g Liqun Dept.Store 位于市北区北部的唯一商圈,周末及节假日人流可达 300,000人次 Located in the first commercial area in northern Shibei District,consumption flow can reach 300,000 times in weekend and Holidays Mosaic 悦荟悦荟 战略地位 Strategic Location 地铁1号线上盖 地铁1号线上盖 On top of Metro line 1 周边250,000 常住居民 周边250,000 常住居民 Surrounded b13、y 250,000 residents population 老工业区完美蝶变滨海宜居新区 老工业区完美蝶变滨海宜居新区 Amazing Change of old industry to new residential area 周边大量规划高端社区,入住人口持续增加 周边大量规划高端社区,入住人口持续增加 More high-end residential as planned,residents keep increase.11 悦荟广场在中国 Mosaic in China 在亚洲的经验 Asian experience CHIFSTianjin Residential Develop14、ments13MGLSan Ling Residential Development 1115141210987654321Renhe Spring Zongbei Department StoreCity Apartments ResidentialWaratah Gardens Residential DevelopmentAnting Residential Development WuhanTianjin Shenyang Nanning Nanjing JinanHarbin Dalian Changsha MGLMGLMGLMWREFMMPMWREFMWREFMWREFMWREFM15、WREFMWREFMWREFMWREFCHIFSTianjin Residential Developments13MGLSan Ling Residential Development 1115141210987654321Renhe Spring Zongbei Department StoreCity Apartments ResidentialWaratah Gardens Residential DevelopmentAnting Residential Development WuhanTianjin Shenyang Nanning Nanjing JinanHarbin Dal16、ian Changsha MGLMGLMGLMWREFMMPMWREFMWREFMWREFMWREFMWREFMWREFMWREFMWREFPeoples Republic of China54321Bluefields Residential Development Wisma Atria Ngee Ann City Anson House8 Shenton WaySchrodersMMPMMPMDPFMGL54321Bluefields Residential Development Wisma Atria Ngee Ann City Anson House8 Shenton WaySch17、rodersMMPMMPMDPFMGLSingaporeMCOCR REITKukdong Building 3765421Dong Yang Securities Office Building SKC Yoido Securities Building Daewoo Securities Office Building Kukdong BuildingRenault Samsung Motors ING Centre SchrodersSchrodersSchrodersSchrodersM NPS REITM NPS REITMCOCR REITKukdong Building 376518、421Dong Yang Securities Office Building SKC Yoido Securities Building Daewoo Securities Office Building Kukdong BuildingRenault Samsung Motors ING Centre SchrodersSchrodersSchrodersSchrodersM NPS REITM NPS REITSouth KoreaMGHKLFTins Plaza18MGHKLFWo Kee Hong17MGHKLFGoodman Shatin Logistics Centre 10MG19、HKLFWilson Logistics Centre 11MGHKLFLung Wah international Godown 12MGHKLFFountain Set Buildings 13MGHKLFYuen Long Logistics Centre 14MGHKLFKader Industrial Centre 15MGHKLFFanling Distribution Centre 16MGHKLFEast Asia Logistics Centre 1923222120987654321Bart Retail Podium Shama Serviced Apartments S20、eaviewInterlinkBrilliant Cold Storage 2 Brilliant Cold Storage 1 Cargo Consolidation Complex Tsuen Wan International Centre Dynamic Cargo Centre Texaco Centre Ever Gain Plaza Mita Centre Global Gateway SchrodersMGLMGLMGHKLFSchrodersMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFTins Plaza18MG21、HKLFWo Kee Hong17MGHKLFGoodman Shatin Logistics Centre 10MGHKLFWilson Logistics Centre 11MGHKLFLung Wah international Godown 12MGHKLFFountain Set Buildings 13MGHKLFYuen Long Logistics Centre 14MGHKLFKader Industrial Centre 15MGHKLFFanling Distribution Centre 16MGHKLFEast Asia Logistics Centre 19232222、2120987654321Bart Retail Podium Shama Serviced Apartments SeaviewInterlinkBrilliant Cold Storage 2 Brilliant Cold Storage 1 Cargo Consolidation Complex Tsuen Wan International Centre Dynamic Cargo Centre Texaco Centre Ever Gain Plaza Mita Centre Global Gateway SchrodersMGLMGLMGHKLFSchrodersMGHKLFMGH23、KLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFMGHKLFHong KongMGLRetail Portfolio,2 assets16MMPHolon L 10MMPNakameguro 11MMPRoppongi Primo 12MMPRoppongi Terzo 13MDPFNaruohama,Logistics 14MGLResidential Portfolio,24 buildings15SchrodersItochu Office Building,Osaka17SchrodersRadio Shack Retail Building 18201998765424、321Scales Retail Department Store Bedrock&Bay Office/Retail Harajuku Secondo Ebisu FortDaikanyama Yokohama Kohoku,Logistics(45%)Tamachi Office Building Morita Office Building Takara Cho Office Building Residential,1 BuildingMGJLF Portfolio,15 FacilitiesSchrodersSchrodersMMPMMPMMPMDPFMOFMOFMOFMGLJ-RE25、PMGLRetail Portfolio,2 assets16MMPHolon L 10MMPNakameguro 11MMPRoppongi Primo 12MMPRoppongi Terzo 13MDPFNaruohama,Logistics 14MGLResidential Portfolio,24 buildings15SchrodersItochu Office Building,Osaka17SchrodersRadio Shack Retail Building 182019987654321Scales Retail Department Store Bedrock&Bay O26、ffice/Retail Harajuku Secondo Ebisu FortDaikanyama Yokohama Kohoku,Logistics(45%)Tamachi Office Building Morita Office Building Takara Cho Office Building Residential,1 BuildingMGJLF Portfolio,15 FacilitiesSchrodersSchrodersMMPMMPMMPMDPFMOFMOFMOFMGLJ-REPJapanCurrentDivestedMWREF Limited(MWREF)Macqua27、rie Group Limited(MGL)Macquarie Direct Property Fund(MDPF)Schroder Asian Properties L.P.(Schroders)Macquarie Prime REIT(MMP)Macquarie Goodman Hong Kong Logistics Fund(MGHKLF)Macquarie Office Trust(MOF)Macquarie Central Office Corporate Restructure REIT(MCOCR REIT)Macquarie NPS REIT(M NPS REIT)Macqua28、rie Goodman Japan Logistics Fund(MGJLF)China Housing Investment Funds(CHIFS)中国大陆 韩国 中国大陆 韩国 新加坡 新加坡 香港 日本 新加坡 香港 日本 新加坡 在中国的物业 Our China portfolio 武汉悦荟 Mosaic Wuhan early renewal of Grand Ocean 大连悦荟 Mosaic Dalian ground floor tenancy mix improvement 南宁悦荟 Mosaic Nanning Parkson expansion 天津悦荟 Mosaic 29、Tianjin cinema tenants business being top 10 of China 沈阳悦荟 引进新租户 Mosaic Shenyang new tenants 长沙悦荟 领先的男装销售 Mosaic Changsha sales growth of menswear tenants 在中国的物业 Our China portfolio 济南悦荟 影院租户业绩领先当地 Mosaic Jinan cinema tenants business outstanding 南京悦荟 租户业绩创高峰 Mosaic Nanjing impressive tenant sales 我30、们的战略合作品牌 Our China portfolio 新的业主方 New landlord 国际背景经验 国际背景经验 International operational experience 专注商场管理 专注商场管理 Focus on shopping centre management 专业团队 专业团队 Professional team 自2005年起踏足中国商业地产 自2005年起踏足中国商业地产 In China retail properties since 2005 计划长期持有 计划长期持有 Planned for long term holding period 专注31、租户业务增长 专注租户业务增长 Focus on tenant business 专注人员培训 专注人员培训 Focus on training 资本支出计划 资本支出计划 Capex program 租户组合的完善 租户组合的完善 Tenancy mix improvement 品牌:“万达广场”到“悦荟”品牌:“万达广场”到“悦荟”Re-branding:“Wanda Malls”to“Mosaic”新的业主方在中国的经验 New landlords China experience 18 悦荟广场在青岛:新的体验 悦荟广场在青岛:新的体验 Mosaic in Qingdao:New ex32、perience 悦享生活,荟集精彩 悦享生活,荟集精彩 汇合娱乐意念全新购物体验“Shopping with an entertaining twist”品牌性格 Brand Attributes:无限乐趣 Fun 创新多变 New and Evolving 殷勤好客 Welcoming 意外惊喜 Unexpected*此提供的所有资料仅供识别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and illustration33、 purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*儿童业态突出(3F)全新购物体验 Outstanding of Children Entertainment 快乐 Joy 亲密 Intimate 教育 Learning 温情 Warmth 悦享美食(4-5F)全新购物体验 New experience with delic34、acy 正餐 Fine Dining 轻食 Casual Dining 多元 Varieties 家庭悦动 全新购物体验 Family Happiness,New experience 聚会 meeting 娱乐 Entertainment 休闲 Relaxation 优化动线 Enhancing foot flow circulation*此提供的所有资料仅供识别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and il35、lustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*增设北侧主中庭 Added new atrium 取消沿人民路扶梯,增加店铺展示面 Instead Renmin Road escalators to shop-image 取消动线的死角 Eliminate dead ends of circulatio36、n Chong Qing Road Ren min Road New atrium Used to be escalators North 业态更丰富 Better Trade Mix 取消大型超市,丰富零售业态 Instead hypermarket of enrich the retail 增加餐饮比例,满足周边强劲需求 More F&B to match resident requirment 强化儿童业态,服务社区 Strengthen kids trade for community Floor New Trade Mix B1 Supper market 1F Fast fashi37、on+F&B 2F 3F Kids+F&B 4F Sports+F&B 5F Entertainment+F&B*此提供的所有资料仅供识别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.38、The Landlord reserves the right of final interpretation.*Chong Qing Road Ren min Road Used to be Hyper market North 完善导视系统和电梯大堂 Improve signage and lift lobby 增加标示和导视系统,引导消费者上楼消费 Obvious signage and directories to encourage vertical circulation 打开电梯大堂,方便消费者上楼消费 Open up lifts lobbies for easy vertica39、l circulation*此提供的所有资料仅供识别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final in40、terpretation.*Lifts from B2 to L5 Ren min Road Escalator from L2 to L3 Chong Qing Road North 27 双赢业务伙伴 双赢业务伙伴 Win-win business partners 2013年2月的春节活动:4米高木偶和购物优惠 4-meter tall puppets&shopping coupons during Chinese New Year in Feb 2013 持续的商场活动吸引人流 Persistent promotional activities to attract footfall 41、2013年2月的春节活动实景 Recent events during Chinese New Year in Feb 2013 中庭推广活动 Central atrium for promotional events 部分近期的媒体曝光 Some recent media coverage 2013年2月的春节装饰 Mall decorations for Chinese New Year in Feb 2013 部分近期的现场装饰布置 Some recent thematic decorations 经常性的商场活动 Ongoing promotional activities 关注推动租42、户业务 Focus on tenant business 关注硬件维护和质量 Quality maintenance of systems and fit-out 专业的商场管理 Professional mall management 能源效益管理 Energy and operational efficiency management 双赢合作 Win-win cooperation 装修时间表 Renovation timetable 20132013 20142014 Actions Aug Sep Oct Nov Dec Jan Feb Mar Apr May*此提供的所有资料仅供识43、别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The Landlord reserves the right of final interpretation.*业主方装修业主方装修 44、Landlords renovation 租户装修租户装修 Tenants renovation 重新开业重新开业 Re-opening 项目摘要 Project snapshot 青岛悦荟广场青岛悦荟广场 Mosaic Qingdao Details 区位 District 市北区 Shibei District 建筑面积 Total GFA 约73,000平方米 Approx.73,000 sqm 地面楼层 Levels above ground 5层商业 5 retail floors 标准层面积 Typical floor plate 约 10,000 平方米 Approx.10,0045、0 sqm 建成年份 Year Built 2010 停车位 Car park Approx.500*此提供的所有资料仅供识别和方便说明之用,并不构成业主方的任何承诺或对业主方的任何约束,业主方保留不时修改及最终解释的权利 The information provided herewith is only for identification and illustration purpose,and does not constitute any liability.The information is subject to change without prior notice.The La46、ndlord reserves the right of final interpretation.*35 谢谢 谢谢 Thank You 优势招商合作伙伴-戴德梁行 优势招商合作伙伴-戴德梁行 Leasing Agent-DTZ This presentation is provided on a restricted and confidential basis to the recipient.This presentation does not in any way constitute an offer to sell or a solicitation of an offer to47、 buy any securities.The name Macquarie refers to the Macquarie group of companies,which comprises Macquarie Group Limited(“MGL”)and its worldwide subsidiaries,affiliates,and funds or other investment vehicles managed or advised by MGL,its subsidiaries or affiliates.Other than Macquarie Bank Limited 48、ABN 46 008 583 542(MBL),none of the entities referred to in this presentation is an authorised deposit-taking institution for the purposes of the Banking Act 1959(Commonwealth of Australia).The obligations of these entities do not represent deposits or other liabilities of MBL.MBL does not guarantee49、 or otherwise provide assurance in respect of the obligations of that entity,unless noted otherwise.This presentation has been prepared on the basis of publicly available information and from other sources deemed by Macquarie as reliable.Except as required by law,Macquarie and its affiliates,directo50、rs,officers,employees,agents and consultants make no representation or warranty,whether express or implied,as to the accuracy or completeness of the contents of this presentation,and take no responsibility for any loss or damage suffered as a result of any omission,inadequacy,or inaccuracy therein.S51、tatements or assumptions in this presentation as to future matters may prove to be incorrect.Macquarie makes no representation or warranty as to the accuracy of such statements or assumptions.Circumstances may change and the contents of this presentation may become outdated as a result,and Macquarie52、 has no obligation to update the presentation or correct any inaccuracies or omissions in this presentation.Recipients should not treat this presentation as advice relating to legal,taxation or investment matters and are advised to consult their own professional advisers.This presentation may not be53、 reproduced in whole or in part,nor may any of its contents be divulged to any third party without the prior consent in writing of Macquarie.Nothing in this presentation shall constitute 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